Gotta get place.

You know that the Bureau's all have their own DIY dispute tools,
you know Credit Karma and others have these kind of third party DIY stuff. Are
those a significant competitive threat for your company? No, because we're not
looking to directly compete with them. We're we understand and part of our sales
process which is an improvement among all our competitors is to let people know
certainly they ask that what we're doing is different, but if they have a propensity
to DIY, we strongly recommend that they do that, and we would not be the right
service for them. So we're looking for people that have very busy lives that don't
want to deal with the convoluted nature of doing it on their own. And even if it's
producing similar results, which we would argue it potentially does not. There's
still a whole host of other interactions that they have with us. That provide
legitimate value. That's worth it. When you think about the consumer who has
decided that they need a credit repair organization, to what extent do you think
consumers are doing any sort of shopping or reviewing or research on the different
providers that are out there and what do you think are the most important factors
that the consumer considers when they're selecting a specific credit repair
organization? They don't really care about price prices, the number one factor of
both the initial signup separately
then it would probably the service itself, so the results
report, that's what they're looking at second. Okay. To what extent do you guys
generate customer referrals from financial institutions? Right now we have no b2b
process set up or area of the company but that's absolutely something we're in the
process of skill, scoping and building. And so how would you assess kind of that
opportunity? You know, and obviously, it's being something you're interested in?
What do you hope it will provide you that's different than what you're doing right
now. So I think in general in terms of the process is identifying or at least having a
good fundamental understanding of the macro landscape in the US right now and
understanding, you know, from a credit and, you know, kind of broad financial
sense, and I think once we have that general understanding on where that's kind of
trending, then we can kind of understand, you know, which individual lenders are
prime or at least at their peak. So for example, like Arby's, there's, you know, well
over 1000 more besides you know, that we've kind of scoped that work with
obviously lending institutions to like, So Ron and in video so are these what I don't
know what that is, like a motorhome? I see RV lenders? Yeah. So RV lenders
specifically? Yes, sorry. So, you know, there's 1000s of sites like that. And they all
work with lending institutions, there are B, E commerce sites, basically, and we've
identified a good bunch that have a decent digital presence and the goal would be
to work with them directly to either get access directly to their lender or work with
them directly to you know, build some cohesive process to you know, take
obviously, the failed applicants put them through a process in a very efficient way
and a customized way and then throw them right back out of them to give them
that opportunity to get that RV that's obviously one small vertical but I think with
everything going on with COVID That's obviously it really opportune vertical.
There might be several others like that, given that macroeconomic landscape and
that's kind of really got it. Okay, so we've talked about SEO a little bit. I've got a
few questions. Next, though, about social media. How prevalent or effective is
social media marketing in the credit repair industry? And I'd ask you to consider
that both from the standpoint of social media content that's posted to firm branded
accounts, as well as influencer campaigns you know, through a you know, a
partnership with quote unquote influencer or sponsored content on personal
finance blogs or any other sort of social media, non keyword related markets. Not
that it's not that critical, and I've been TK helped me understand what why just the
volume is out there. The volume relative to other acquisition channels and
opportunities isn't there and the actual intent, so the volume itself and the the intent
that the conversion rate is going to be really low. That's just an objective that
which marketing channel would you say is best for any building general awareness
of credit repair services and which marketing channel is best for building brand
awareness for specific credit repair organization without the goal being
conversions? Yeah, probably podcasts. Or radio