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A Qualitative Study On The Extent Facebook Influenced The Cultural Identity Among The Youth of Aurora, Zamboanga Del Sur.....
A Qualitative Study On The Extent Facebook Influenced The Cultural Identity Among The Youth of Aurora, Zamboanga Del Sur.....
A Thesis
Submitted to
In Fulfilment
By
DERRICK M. LOGARTA
AL JEAN H. LAGOS
JANETH V. GUTUAL
July 2021
Approval Sheet
[Only for Thesis 2 after the oral defense, when you are ready
to submit your final copy before binding. Get from the Graduate School]
ii
ABSTRACT
Family Name, First Name Middle Initial. (year of graduation). Title of Thesis Here in
Start with the general statement of the problem or objective/s of the study. Identify the
research environment, research participants and timeline. Discuss the methods used
Keywords: Include the keywords in the title, may include the indicators
ACKNOWLEDGMENT
Foremost to , the thesis adviser, for his suggestions, professional guidance and
Chapter 1......................................................................................................................... 1
The Problem................................................................................................................. 1
Introduction............................................................................................................... 1
Definition of Terms....................................................................................................5
Chapter 2......................................................................................................................... 7
Chapter 3....................................................................................................................... 13
Research Methods.....................................................................................................13
Research Design....................................................................................................13
Research Environment............................................................................................13
Research Participants.............................................................................................14
Sampling Techniques..............................................................................................14
Research Instruments.............................................................................................14
Data Analysis.......................................................................................................... 15
Chapter 4....................................................................................................................... 16
Chapter 5....................................................................................................................... 22
Summary of Findings..............................................................................................22
Conclusion..............................................................................................................22
Recommendations..................................................................................................22
References..................................................................................................................... 24
Appendix A..................................................................................................................... 26
Appendix B..................................................................................................................... 26
Appendix C.................................................................................................................... 27
Curriculum Vitae.............................................................................................................29
EDUCATIONAL ATTAINMENT......................................................................................29
iii
March 1991.................................................................................................................... 29
March 1995.................................................................................................................... 29
Zamboanga City.............................................................................................................29
March 2000.................................................................................................................... 29
Pagadian City.................................................................................................................29
- 2020............................................................................................................................. 29
WORK EXPERIENCE....................................................................................................30
The Problem
Introduction
With the increase in the usage of social media especially Facebook, there is a growing
concern on how it influenced the cultural identity of the youth. The aspects on why the
youth deeply indulge in the social media is also a concern and the increasing attention
towards the effects of social media on the youth’s cultural identity needs also a concise
academic research.
Facebook is one of the world’s leading social networking application in which almost all
the people in the world imparted its usage and building a connection with the application
in their daily lives. They provide a context where people across the world can
communicate, exchange messages, share knowledge, and interact with each other
regardless of the distance that separates them (Senior Honours Project,2017). Through
this, we are able to visualize the perspectives and lives of other people across the world.
Almost all human activities are already present and can be seen through Facebook.
Understanding cultural identity especially to the youth in the realms of social media
becomes crucial and broad because of the larger percentage of the youth of today uses
different kind of social media applications such as Facebook. The diffusion of new social
media across the world has different effects on individual cultures, but ultimately
2
2011).
Furthermore, the question arises also on what the impact the internet has had on youth
through accessing this sort of 'identity laboratory' and what role it plays in the shaping of
youth identity(Turkle,1995 ).On the one hand, the internet enables young people to
explore and perform various roles and personifications while on the other, the virtual
forums---some of them highly attractive, vivid, and absorbing(e. g video games or virtual
In the local setting, the cultural identity of the youth was influenced and through their
usage of the internet and particularly, Facebook. The culture of another local culture or a
foreign culture (e.g. Korean pop culture) is introduced to the youth because of the socio-
cultural networking that is presented on Facebook and can be seen by the youth and
can be overwhelming to the youth. Regardless of other aspects of culture, the internet
and Facebook have a huge impact in influencing society and the youth as a whole and
Based on the preceding facts, the researchers see the need to investigate the influence
service that leads also its position as a top social influencer especially to the
youth.
3. To identify the aspects of cultural identity that have been inclined to youth
5. To find out whether the cultural identities of the modern-day world are already
being centered.
The researchers fall the importance of the study to the following groups and
organizations to assess the influence of Facebook to the extent that it influenced the
Software Engineer. The study will help the software engineers in improving their
success.
Web Designer. This study will help them develop strategies to examine properly what
kind of website that they will make for the benefit of society.
4
Teachers. They play a vital role in educating the youth about cultural identity and other
cultural perspective lessons. Most of our youth are also a student and established a
bond with their teachers and this study can help the teachers to educate more
Youth. The primary subject of this research. This research can help the youth
themselves to identify what aspects of their cultural identity are influenced by Facebook
Other Researchers. The process and outcome of this study will produce great
used by other researchers who would like to conduct similar studies in other areas
involving Facebook's influence to the extent to influence the cultural identity of youth.
This study shall determine the influence of Facebook to the extent that it influenced the
cultural identity of the youth. This study will focus on the youth of Aurora, Zamboanga
del Sur perspectives, thoughts, and particular aspects of cultural identity. They are
2. What are the aspects of cultural identity held by Facebook towards them?
3. What implication to practice can be drawn from the result of the study?
The scope and limitation of this study involved the following essential features:
Subject Matter. This study shall focus on the Facebook influenced to the extent that it
influenced the cultural identity of the youth. This study this to find out the influence of
Research Environment and Timeline. This study was conducted in Aurora, Zamboanga
Research Participants. The research participants were the youth of Aurora, Zamboanga
del Sur.
Research Design. This study used a qualitative research method for each individual,
Research Methods. This study used a one on one interview with all participants of the
study.
Definition of Terms
Facebook - One of the world's leading social networking service software. The main
Internet - A system that links all the computer networks worldwide. The system that
Social Media - The created and shared society of the people all around the world
Influence - The affection that Facebook initiated towards the youth especially in the
Cultural Identity - The established identity is caused by the sense of belonging of a youth
to a particular group.
Youth - The collectivity of young people. They were the most users of Facebook and
thus, they are the more prone to the influences that Facebook can bring to them.
.
Chapter 2
This chapter reviews the related literature and studies used by the researchers as
background information on the extent the Facebook influenced the cultural identity of the
youth.
Facebook’s Influence
February 2004 and was earlier targeted for Harvard graduates only. Later on Facebook
for high school networks was developed in 2005 and then it was launched for corporate
networks in 2006.It helps people make new contacts based on same “shared interests,
Furthermore, the Facebook is the most widely used social networking website to
date and has been growing in numbers of its users exponentially in the past one year.
The reason for it can be found in the easiness of its use as comparing with, for example,
Myspace, where the user has more freedom of expression regarding creating and
Facebook, on the other hand, is in its basis the same for all users, what he or she can
manipulate is in a larger degree bound to content, as the users has the option to select
different “boxes” with selected information, such as music, maps, videos, texts, and
other custom made applications. Creativity is fostered and encouraged as users have
the possibility to be playful on regular daily basis or even more frequent and present that
Zhao, et.al (2008) have also found that Facebook users create online identities that
represent their "hope“ for” selves, rather than their ‘true” or hidden selves. Users can
achieved this by making socially acceptable character traits like popularity, well-
roundedness, and thoughtfulness. Social media use can also lead to privacy and
security risks and subject users to phenomena like cyber-bullying, sexting and
The initiating and maintaining relationships between people has been provided
by the Facebook. Facebook is employed mostly to keep in touch with people and to
know them better. It has been found out that one of the user’s most frequent activities on
Facebook is writing messages, chat, comments, and wall posts-messages that publicly
dissatisfaction (Elphinston & Noller, 2011), depression (Hong et al., 2014), anxiety (Koc
& Gulyagci, 2013), subjective happiness and subjective vitality (Uysal, Satici & Akin,
2014).
differences of Facebook users as most pervasive social networks. They concluded that
social identity joins with the real identity of the users, and thus they care about their
class, generation, locality or any kind of social group that has its own distinct cultural. In
this way, cultural identity is both characteristic of the individual but also of the culturally
9
identical group of members sharing the same cultural identity or upbringing (Ennaji,
2005).
The internet has also become an extension of the youth condition. The youth talk about
their lives and concerns, design the content that they make available to others and
assess others’ reaction to it in the form of optimized and electronically mediated social
often the case for how youth today grow dependent on peer approval. When connected,
youth speak of their daily routines and lives. With each post, image or video they upload,
they have the possibility of asking themselves who they are and to try out profiles
differing from those they assume in the ‘real’ world. The connections they feel in more
recent times have become much less interactive through personal means compared to
past generations. The influx of new technology and access has created new fields of
research on effects on teens and young adults. They thus negotiate their identity and
create senses of belonging, putting the acceptance and censure of others to the test, an
Chapter 3
Research Methods
This chapter presents the research methods of the study. It includes discussion
Research Design
design, will be utilized. A qualitative research method is originated from social science to
enable researchers to study social and cultural oriented phenomena. This approach
seeks to probe deeply into the research setting to obtain an in-depth understanding of
the way things are, why things are that way, and how participants perceive them in their
A case study is a popular research design in the social sciences. It is a strategy for
phenomenon within its real-life context using sources of evidence. Case study research
allows for a certain degree of methodological eclecticism, which typically includes asking
people questions, observing what happens, and analyzing documents (Arthur et al.
2013).
Research Environment
This study conducted in Aurora Regional Pilot School – SPED Center of Aurora
East District during the school year 2019 – 2020. Aurora Regional Pilot School – SPED
Center is one of the 19 schools in the Aurora East District. It composed of 17 classes,
11
which include Kinder to Grade VI Gifted and Talented Sections, Special Classes, and
Grade I To Grade VI section II sections. The study conducted at the school and to find
out how the external stakeholders motivated and participating in school improvement.
Research Participants
The participants of this study were the external stakeholders of Aurora Regional
Pilot School – SPED Center of Aurora East District. They will be the participants of the
study because they are the direct companions of the school in terms of improvements.
Sampling Techniques
Purposive sampling will employ in this study. The participants were selected
based on judgment. The best quality the objectives of the research, according to
(Mariquit 2017). In this study, the ability and knowledge of the school heads and
teachers would help the researcher in determining the external stakeholders’ motivation
Research Instruments
insights and views of the selected stakeholders of Aurora Regional Pilot School – SPED
The data-gathering technique for this study starts with official permission to
conduct the research that sought from Ma. Liza R. Tabilon, Ed.D CESO VI. The Schools
After the permission granted, the researcher then contacted the school heads of
the school that covered in this study for the actual administration of the research
improvement, which was answered by the participants. The researcher will orient the
participants on the directions and explained to them that their perceptions treated with
Data Analysis
employed. Data from interviews recorded. Then analysis and discussion of the collected
data made by narration and description. The researcher made a table that contained the
actual answers of the interviewees — keywords drawn from their responses. Through
regarding the study. Explanation and discussion of the topic were made and at the same
time. The researcher formally explained that the data gathered from them are for the
study purposes only and assured to them that these will remained inexpressible to
others.
13
Chapter 4
Parental Involvement
“ as a parent ang nag aghat namu ang mu apil apil sa kalambuan sa eskuylahan
mao ang kaayuhan sa among mga anak nga nag eskwela. Isip katabang sa mga
magtutudlo responsibilidad namu isip ginikanan ang paghatag og suporta sa mga
proyekto nga gikasabutan uban sa mga magtutudllo sa eskwelahan. Kalipay usab
namu nga makatabang kay dili lang man ang anak namu ang matabangan kundi ang
uban pang kabataan nga nagtungha sa eskuylahan. Ang among pag apil apil sa mga
proyekto sa kalambuan sa eskwelahan naghatag kini og kaayuhan og ka komportabli sa
among kabataan nga nagtungha sa eskwelahan” [As a parent I was motivated to
participate in school improvement for the benefits of our children in the school. As a
direct stakeholder, it is our responsibility to help the teacher, support the teacher in every
project does the school has. It is our will and happiness to help and counterpart support
not only for our children but also to other children. Our engagement in participating in the
school improvement will give betterness, and comfortability among learners]
The research participants show how they are responsive in participating when it
comes to the betterment of the learners. Joy and happiness is the key to fulfilling their
responsibility. Their good attitudes will attribute more to the success of different activities
involvement seems to work in support of pupil attainment across all ethnic groups so far
studied. Parental involvement, especially in the form of parental values and aspirations
14
modeled in the home, is a significant force shaping pupils' achievement and adjustment.
The precise details of how costs are conceived and expressed located in the ethnic
culture of the family. Involving parents in the degree that supporting and enhancing their
child's school achievement is part of their 'job' as a parent. Likewise, parents will get
involved to the degree that they feel they have the capacity to make a difference.
People can learn new roles and skills. The desire and ability to be involved will be
and by individual teachers. The parent/teacher interface is a critical meeting ground for
Public Service
“as a barangay officials ang naka aghat namu nga mu apil sa kalambuan sa
eskwelan mao ang among pagka public servant. Ang among pagtabang sa among mga
constituents mao gyud ang among prioridad, usa na niana ang pag tabang sa
eskwelahan. Bisan pa sa balaod karun sa COA nga wala nay budget nga naka allocate
para sa eskwelahan tungod kay naa na kini MOOE dili kini babag arun makatabang
kami sa kalambuan sa eskwelahan. Nagdipende kini kung unsa ka gikinahanglan sa
maong tulunghaan nga nangayo og tabang kanamo. Amo kini ipa agi sa session arun
masabutan og asa kini kuhaon ang budget pera sa gihangyo nga tumong alang sa
pagpalambo sa eskwelahan.[as barangay officials, we are motivated to participate in the
school improvement because we are a public servant. Helping our constituents is our
priority, and one of those is helping a school. Besides that, the COA did not allow to
allocate budget for education because of MOOE, but it is not a barrier to assist in
improving the school. It depends upon how important it is, and we give priority. Based on
the request we will pass in the session so that we can allocate money for the request
project]
The research participants show how generous they are when it comes to public
service. Even though public education is not included anymore in their jurisdiction but
then due to public service, they extended their full support as external stakeholders.
public sector because it is not merely a matter of meeting expressed needs, but of
15
finding out unexpressed needs, setting priorities, allocating resources and publicly
justifying and accounting for what has been done ( Munhurrun, 2010).
Community Engagement
“as a private lending investors ang naka aghat namu nga mu participate me sa
school para school improvement kay nakasulat kini siya sa among Vision, Mission og
sa activiies sa tibook tuig nga mutabang gyud sila sa community. Usa na niana ang
pagtabang sa namu sa mga eskwelahan. Kalipay og garbo namu nga makatabang me
at the same time mailhan pud ang among company nga dili lang magpautang og
kawarta kung dili mutabang pud sa mga nanginahanglan. Ingon sila basta adunay
formal request nga itunol sa ilang opsina gikan sa pamunuan sa eskwelahan dili gyud
sila mubalibad kay kini naa may tumong nga pagpalambo sa komunindad nga mao ang
eskwelahan.[as private lending investors we motivated to participate in school
improvement because it stated in our Vision, Mission, and even in the activities of the
company of the year that it is our social responsibility to help the community, and one of
those is the school. It is our joy and pride to maintain, and at the same time, they are
aware that we, not the only lending company that lends money to our clients, but we also
rendered social services. They say that if there's a formal request from form the school,
they are willing and not hesitant to offer their help for the benefits of the school and the
learners.
The participants show how they strengthen their services. The program and
activities in their company implemented. Their support is not only to their clients but as
working collaboratively, through inspired action and learning, to create and realize bold
and deliberation that occurs between government and citizens that allows citizens and
rather than an individual citizen, and needs to incorporate the diversity and dynamics of
“as a member of business sector ang naka anghat namu nga mu participate sa
mga programa sa eskuylahan labi na gyud ang school improvement kay ang mga nidoul
namu pinaagi sa pag solicit mga suki man namu. Amo silang regular nga customers
nga mamalitay sa among mga baligya.Tungod kay mga suki man namu sila amo pud
silang tagaan og pahalipay pinaagi sa pagsulod sa ilang sobre kung kini sila muhangyo
og tabang namu” [as a member of the business sector we are motivated to participate in
the program of the school. Particularly the school improvement because they are our
customers in our business. And since they are our regular customers as a reward, we
give support to them]. Ang uban pud kay mga amigo og amiga nga nagdumala na og
usa ka eskwelahan mangayo pud og tabang labi na og ting closing exercises,
magsolicite sila og medals arun ika pahalipay sa mga kabataan nga ni gradwar og para
sa mga with honors.[some are our friends who are managing a school. They ask help,
especially during closing exercises. They solicited medals for the graduates and with
honors during closing exercises]
The participants in the business sector are also generous to their customers. As
a reward to their loyalty as their customers. They extend their help to the purpose of
improving a particular school. Not only customers but also to their friends. Extending
support to any improvement projects is such a right attitude of the business sector.
According to (Patricia, 2015) "give and take" forms the basis of almost all relationships.
Proportions may vary as per the intensity of the relationship. In a relationship, every dual
reciprocate for a successful and long-lasting relationship. Links can never be one-sided.
An individual invests his time and energy in bonds only when he gets something out of it.
There are relationships where an individual receives less than he gives. This theory
team, and a team cannot exist without "give and take," which is the core of any
relationship. Therefore, this theory emphasizes the need for a positive interpersonal
Present all the emerging themes. Discus each theme. In-flesh your discussion
through including direct quotes from your participants. Support your findings with related
studies.
(Note: Do not just present all the quotes from the research participants. Make sure you
Implications
In three or more pages, discuss the implications of your study. If your output is an
action plan, intervention program, advocacy program, or module, present them in the
appendices.
19
Chapter 5
Summary of Findings
Introductory paragraph.
1. (Question 1)
Answer to Question 1
2. (Question 2)
Answer to Question 2
3. And so on
Conclusion
relevant to the purpose of your study. Add statements on so what? (ex. Students’
Recommendations
2. And so on…
3. C
4. C
5. C
6. c
20
21
References
Ubben et al. (2014) “The Principal Creative Leadership for Excellence in Schools":
Pearson Education. Inc.p.319
Limansag, R. Jr. (2010)" The study habits and motivation of the Pupils in Grade VI."
Unpublished Thesis, Saint Columban College
Ryan & Deci (2017) “Self Determination Theory: Basic Psychological Needs in
Motivation Development and Wellness ” Guilford Publication Inc USA p. 13
Appendix A
Appendix B
Engaging Question:
Exploration Questions:
What are the motivations do you apply in coping with those mentioned
Exit Question:
program?
24
Appendix C
Interview Guide
Name of Participant:(Optional)______________________________________________
Date:_______________________________Time:_______________________(AM/PM)
Engaging:
Exploratory:
Exit:
school improvement?
25
Appendix D
Curriculum Vitae
EDUCATIONAL ATTAINMENT
Elementary: Aurora Regional Pilot School
Poblacion, Aurora, Zamboanga del Sur
March 1991
Secondary: Juan Lomusad Memorial National High School
Mahayahay, Aurora, Zamboanga del Sur
March 1995
Tertiary: Zamboanga City Polytechnic College
Zamboanga City
March 2000
Graduate Studies: Master of Arts in Education Major in Educational Management
Saint Columban College
Pagadian City
- 2020
WORK EXPERIENCE
June 28, 2018 – Present
Teacher II/ School ICT Coordinator
Aurora Regional Pilot School – SPED Center
Aurora East District