8 MODELS OF

COMMUNICATION
ONE-WAY
Aristotle's Lasswell's

used to evaluate the speaker's used for media analysis

communication skills

Shannon-Weaver's Berlos'

shows the importance of encoding shows all the elements of each

and decoding the message; also process of communication
introduces noise, which is
something that can disrupt a
message

TWO-WAY
Osgood-Schramm's Westley-Maclean's

Communicators can be both the shows that feedback and people's

sender and the receiver. background (such as one's cultural
background or personal one) can
influence communication

TRANSACTIONAL
Dance's Helical
Barnlund's Model

shows the complex process of represent the ever growing

human communication complexity of a communication
as time goes on