CORPORATE

UNIVERSITIES
Mariano Rubió & Rafael Tello

WHAT IS A CORPORATE UNIVERSITY?

A corporate university is any educational entity that is a strategic tool
designed to help its parent organization achieve its objectives by carrying
out activities that promote individual and organizational learning and
knowledge.

WHAT IS A CORPORATE UNIVERSITY?

Corporate Universities are characterized by being oriented to devise
training plans for employees. Its main function is to develop training
structures and strategies of a very diverse nature, related to all business
areas of the company.

All the specific knowledge provided by the Corporate University is

organized into a set of programs and courses that are taught according to
what each employee needs. For this, their level, their activity, their
functions and their future development are taken into account.

 FIRST CORPORATE UNIVERSITIES

The General Electric in Crotonville leadership institute was created in 1956 to be a nexus
of innovation, ideas, and learning. Every day, thousands of GE employees around the
globe take part in experiential leadership development and functional learning
opportunities offered at our New York campus, at GE learning centers and local GE sites
worldwide, and virtually.

Crotonville is more than a place; it is the epicenter of GE culture and an ideal that
connects heritage and vision to performance. We unleash imaginations and deepen
connections, fostering personal discovery to connect “who you are” to “how you lead.”
Crotonville defines state-of-the-art leadership.

GE offers leadership development programs for early-career and experienced employees

to provide a foundation and catalyst for growth.
FIRST CORPORATE UNIVERSITIES
In 1961, the McDonald's Corporation founded Hamburger University, marking the starting
point for the corporate university. The first courses were held in the basement of a
McDonald's restaurant in Elk Grove Village, Illinois. this university was designed
exclusively to instruct personnel employed in the various aspects of the business and
operations of McDonald's. During the following four decades, more than 65,000
managers in McDonald's restaurants graduated from Hamburger University, which
eventually moved to a 130,000 square foot, state-of-the-art facility on the McDonald's
Home Office Campus in Oak Brook, Illinois. There, a faculty of 30 resident professors can
teach and communicate simultaneously in 22 languages with the help of translators and
technology. By the end of the twentieth century, Hamburger University had branches in
England, Japan, Germany and Australia.
 3 INTERNATIONAL
CORPORATE UNIVERSITIES
Apple University

It is an internal Apple training program in which the company teaches its vision and practices for
recruiting new employees.

Its trapezoidal rooms host classes with the most advanced professors from Yale, Harvard and
Stanford on subjects ranging from design or communication to business management.

 Conde Nast University

Based in central London, the Condé Nast College of Fashion & Design operates from the heart of
one of the world's most exciting fashion capitals.

This is an important starting point if you want to become stars in the fashion industry. With
state-of-the-art facilities and access to the experts, style and luxury of one of the industry's
leading publishing houses, the college prepares its students to work in all areas of the industry in
exciting and innovative ways.

 Disney University

Van France, the company's first human resources executive, founded Disney University to teach
workers how to “create happiness,” so at this institution, members of the company's so-called
cast learn all the details of kindness, neatness and safety necessary to make theme parks a
unique experience

3 NATIONAL
CORPORATE UNIVERSITIES

Universidad Grupo Cinemex

Its objective is to apply the elements,
factors and strategies necessary to ensure
that any guest in your complex receives a
service of excellence.

They teach you about:

Amability, speed and cleaning.

Universidad Virtual Liverpool
EDUCATIVE OFFER

ELEMENTARY SCHOOL

MIDDLE SCHOOL

HIGH SCHOOL

GENERAL BACCALAUREATE

BACHELOR´S DEGREE

BACHELOR OF ADMINISTRATION AND SALES

UNIVERSITY TECHNICIAN IN OPTOMETRY

POSTGRADUATE

MASTER'S DEGREE IN LEADERSHIP

MASTER´S DEGREE IN MARKETING
MASTER´S DEGREE IN CORPORATE FINANCE
MASTER´S DEGREE IN ADMINISTRATION

COURSE

LANGUAGE CENTER

UNIVERSIDADES.ESTUDIA.COM.MX
 Universidad Grupo Bimbo

Bimbo encourages their collaborators to grow so that they obtain technical and leadership skills.

The GB University is made up of academies and schools that classify and safeguard the
knowledge of the general themes of the University.

Corporate University typologies

BENEFITS OF A CORPORATE UNIVERSITY

STRATEGIC ALIGNMENT WITH COMPANY GOALS.

EMPLOYEE RECRUITMENT, RETENTION AND ENGAGEMENT.

CONSISTENT QUALITY AND MESSAGE,

ORGANIZE TRAINING.

START AND SUPPORT CHANGE IN THE ORGANIZATION.

GET THE MOST OUT OF THE INVESTMENT IN

EDUCATION.

BRING A COMMON CULTURE, LOYALTY, AND

BELONGING TO A COMPANY.

REMAIN COMPETITIVE IN TODAY’S ECONOMY.

INTEGRATION AND RETAIN EMPLOYEES.

HOW DOES PSYCHOLOGY WORKS IN THIS?

EMOTIONAL PSYCHOLOGY BUILDS TRUST,
ANTICIPATION AND OPTIMISM BETWEEN
WORKERS.

COGNITIVE PSYCHOLOGY STUDIES THE HUMAN

INTELLIGENCE, ATTENTION, MEMORY,
PERCEPTION, LANGUAGE AND PROBLEM
SOLVING.

SOCIAL PSYCHOLOGY STUDIES HOW

INDIVIDUAL OR GROUP BEHAVIOR IS
INFLUENCED BY THE PRESENCE AND BEHAVIOR
OF OTHERS
https://create.kahoot.it/details/fd312f16-3be8-47ba-9095-
d283da533848
 REFERENCES
http://schugurensky.faculty.asu.edu/moments/1961mcdonalds.html

https://www.expoknews.com/10-empresas-con-universidades-en-las-que-querras-
estudiar/

https://www.bbva.com/es/universidad-bbva-bancomer-forma-mas-egresados/

https://www.researchgate.net/publication/276398146_Role_of_Corporate_Universities_i
n_Higher_Education

https://www.shrm.org/hr-today/news/hr-magazine/pages/0412tyler3.aspx

https://www.grupobimbo.com/es/sustentabilidad/grupo-bimbo-sustentable/valoramos-
las-personas-y-fomentamos-una-cultura-de-diversidad-e-inclusion