Golden Twitter by Fueler

ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌ @david_perell
27 Mar 20 • 8 tweets • david_perell/status/1243636641660456960
My Twitter account is more valuable than my college

diploma.
These are the best things I've learned about using this
wonderful platform:
1. If you want to build an audience, help people. Teach

them and entertain them. Share what you learn and make
your followers smarter.
2. Who should you follow?
When you follow somebody, you're giving them permission to brainwash you with their ideas.
Skip Twitter's recommendations. Follow interesting people instead of politicians,
publications, or celebrities. If somebody is bothering you, unfollow them.
3. How can you build your audience?
Tweet consistently, find your niche, and write the best reply to viral tweets. Rely on big nodes
in the network for distribution by writing what they'll re-tweet. You can tag big names, but
being spammy will destroy your credibility.
4. How can you use direct messages?
Direct messages are the most powerful part of Twitter. Keep your DMs open. If somebody
says something weird, block and report them. Keep conversations active in DMs. Once it’s
appropriate, ask to meet in-person or speak by phone.
5. What should you tweet about?
Twitter rewards people who are fresh, funny, and interesting. The biggest accounts on Twitter
excel at compressing information and share knowledge in simple ways. When you learn
something, tweet it. Your epiphanies will be valuable to others.
6. Why is Twitter so useful?
It doesn't matter where you live. You can build an audience solely based on the quality of your
thinking. It's a way to meet industry insiders without going to conferences. If Facebook is for
people in your past, Twitter is for people in your future.
If you’re interested in these ideas, I have an email series that explains the 8-pillars of online
writing.
These ideas aren’t available anywhere else.
Sign up here to receive the emails.
ageofleverage.com/course
When you tweet, you become a magnet for like-minded people.
Twitter is what LinkedIn has always tried to be. A place to learn, make friends, and create
opportunities for yourself.
ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ
@david_perell
Replying to @david_perell
2. Writing online is a process of discovery.
Writing will help you crystalize your ideas. You don't just write to
share what you think. You write to discover what you think. Start
writing before you know exactly what you're going to write about.
84 8:12 PM - Mar 24, 2020
See ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ 's other Tweets
•••
Aadit S @aaditsh
Jun 3, 2021 • 11 tweets • aaditsh/status/1400477939670544387
Six threads on how to use Twitter effectively:

1. Become an advanced Twitter user (@dickiebush)
Dickie Bush
@dickiebush
If you use it right, Twitter is the most powerful platform in

the world.
But Twitter does a horrible job of showing you its

advanced features.
Here are 10 of them you probably know nothing about:

3:08 PM · Mar 30, 2021
44.1K 432 Copy link to Tweet
Tweet your reply
2. Increase your social media presence (@AlexAndBooks)
Alex and Books

@AlexAndBooks_
I've built an audience of 150k+ followers:
• Instagram = 115k
• Twitter = 27k
• TikTok = 14k
Here are 12 universal lessons that will help you grow on

any social media platform
5:23 PM · May 24, 2021
Tweet your reply
3. Reduce noise and increase signal (@Julian)

https://twitter.com/Julian/status/1350523091508576256?s=20
4. DMs are the most powerful networking tool (@heyblake)

Blake Emal
@heyblake
DMs are the secret key to Twitter success.
Here are 18 ways to use DMs to grow:

11:23 PM · May 6, 2021
Tweet your reply
5. Never run out of Twitter ideas (@chrishlad)
Chris Hladczuk
@chrishlad
If you suffer from tweeter's block..
I eventually overcame it.
Here are 4 steps to never run out of twitter ideas again:

11:33 PM · Apr 20, 2021
363 25 Copy link to Tweet
Tweet your reply
6. Build an audience FAST (@alexgarcia_atx)
Alex Garcia
@alexgarcia_atx
I built my Twitter following from 1k to 40k in 50 days.
My email list from 0 to 7k in 2 months.
And I didn't spend a dollar.
Here are the 9 secrets to building an audience fast

1:40 PM · Jun 2, 2021
Tweet your reply
But always remember:
https://twitter.com/aaditsh/status/1400453467307601932
7. Advanced search step-by-step guide (@dickiebush)

Dickie Bush
@dickiebush
The most valuable Twitter feature you aren't using:
Advanced search.
Knowing how to use it will help you find the hidden gems
of the Twitter archives and 10x your Twitter experience.
Here's the step-by-step guide:

12:50 AM · Jun 4, 2021
Tweet your reply
If you enjoyed this:
1) Follow me at @aaditsh
2) Retweet the first tweet below!
One retweeted gets a free gift 🎁:

Aadit Sheth
@aaditsh

3:42 PM · Jun 3, 2021
Tweet your reply
Top tier audience-building guide:
Includes complementary scheduling software (@GetZlappo)
The Art of Twitter: Build a Business That Makes You $100/Day

Do you want to start an online business that makes you thousands of dollars as
you sleep? What you're about to learn makes me $10,000, $20,000, and even
$30,000 a month almost entirely by tweeting. I…
https://gumroad.com/a/285996147/XFFpt
•••
Alex and Books 📚 @AlexAndBooks_
24 May • 28 tweets • AlexAndBooks_/status/1396879580745580546
• Twitter = 27k
• TikTok = 14k

any social media platform 👇
1/ Repackage & Repurpose Your Content
If you created a great piece of content, don't let it go to waste.
Take the time to repackage it and distribute it onto other social media platforms.
You don't have to repurpose everything, focus on your most popular content first.
3 Ways to repurpose your Twitter content:
1) Screenshot your most popular tweets and turn it into a carousel post on Instagram.
2) Take your most popular thread and make a YouTube video about it.
3) Expand your most popular thread into a blog or Reddit post.
2/ Capture Creativity Before It Cools Off
As a content creator you need great ideas.
But those great ideas come when you least expect it (showering, walking, etc.).
That's why you need to be able to quickly capture them before they disappear.
3 Tips for capturing creativity:
1) Have a Notes tab or use Evernote so you can quickly jot down any ideas that come
to you.
2) Have it synced with your phone/laptop for easy access.

3) Over time, you'll have a warehouse of content ideas that you can draw from at
anytime.
3/ Study & Leverage Superstars
Study the content of superstar creators to find patterns in how they create amazing
content.
Ask yourself, how do they hook you in? Keep you engaged? And so on.
Also, create content about superstar creators to leverage their audience.
3 Benefits of creating content about a superstar:
1) People will associate you with them & thus boost your status.
2) You’ll introduce yourself to their audience & likely gain followers from them.
3) The superstar might love your content & share it with their audience.
4/ Hop On Trends To Get Trending
One of the best ways to go viral is to look at what’s already massively popular and hop
on that trend.
If done right, hopping on a viral trend will make your post stick out, receive great
engagement, and bring you a ton of new followers.
3 Things to consider before hoping on a trend:
1) Check to see if the trend is still relevant, internet culture moves fast.
2) Make sure you understand the full context of the trend, you don't want to go viral
for a bad reason.
3) Choose trends that are relevant to your brand.
5/ Turn FAQs Into NCIs
Whenever you get a question from a follower, chances are other people have that
same question or would be interested in hearing your answer.
So why not turn these FAQS into NCI (new content ideas)?
Look at your most FAQs and turn that into content.
3 Tips for getting more questions:
1) Twitter: post a tweet asking people to comment what they need help with.
2) Instagram: use the Question sticker in your Stories to get responses from your
audience.
3) YouTube: ask people to share their questions in the comments.
6/ Steal Like An Artist
Stealing like an artist means looking at other creators & remixing their work.
When we free ourselves from the burden of trying to be completely original, we can
stop trying to make something out of nothing & start embracing influence.
3 Ways to steal like an artist:
1) Look at popular tweets by people you admire and rewrite the post in your own
words.
2) Find a YT video you love and create your own video about that topic.
3) Take a popular Reddit post related to your domain & remix it into a Twitter thread.
7/ Re-release Your Greatest Hits
Reposting your most popular content is a great way to create high performing content
with minimal effort.
Most posts are only shown to 5-10% of your audience so even if your post went viral,
the majority of them didn't see the original post.
2 Tips for re-releasing your content:
1) Use
Twitter Analytics for Tweets, Timelines & Twitter Maps | Social Bearing
Powerful Twitter analytics. Find, filter and sort tweets or handles by influence,
engagement, sentiment, location and more
http://Socialbearing.com
to view your most popular tweets and threads over the past year.
2) Don't just retweet your most popular post or thread. Rewrite or update it to
freshen it up.
8/ It's Called Social For A Reason

Engaging with your audience will turn semi-interested followers into hardcore fans
who tell their friends about your work.
No matter how big your audience, always remember that your followers are people &
not numbers on a screen.
3 Tips to be more social:
1) Spend 10 mins a day responding to comments.
2) Take 30 mins every week to answer your DMs.
3) Host a monthly live session where you interact and chat with your followers.
9/ The Right & Wrong Way To Buy Followers
Don't buy followers.
These "followers" will be bots that don't interact with your content.
As a result, your engagement rate will drop and the algorithm will show your content
to even fewer people than before.
2 Tips on "buying" followers:
1) Do a giveaway and make one of the requirements to follow you and tag a friend.
2) Send free swag to followers with large accounts and ask for them to post about it
on social media and tag you in exchange.
10/ Analyze Your Analytics
WHEN you post your content is almost as important as WHAT you post.
Practically every social platform provides you with data about when your audience is
most engaged.
Find out that time and post (or schedule) your content for those time periods.
3 Tips for using Twitter analytics:
1) Use Twitter Media studio to find out what time your audience is most engaged.
2) Use a free app like Typefully to schedule your posts for those times.
3) Review your best performing tweets every month & try to analyze why they did
well.
11/ Collaborate & Collab

A great way to grow on social media is to collab with other creators.
Look for accounts of similar size to yours & DM them with ideas for a mutual
beneficial collab.
Collaborating often leads to new followers, friends, and even business partners.
3 Ways to collab on Twitter:
• Offer to exchange retweets

• Do a guest thread on each other's page
• Work together on a thread (one person writes it, the other creates visuals for it)
12/ Diversify or Risk Dying
No matter how big your account, there's always a risk of getting hacked, banned, or
canceled.
Diversfy that risk by being on multiple platforms.
Diversfy even more by having a direct relationship with your audience through a
website & newsletter.
2 Big reasons to have a newsletter:
1) With an email list you’ll have a direct line of communication to your audience that
you can contact any time.
2) Since you own this list you can reach out to your audience even if your social media
accounts get hacked or banned.
That's it for now!
Want more social media tips?
Check out my ebook "12 Universal Laws of Social Media Creation."
The book has in-depth lessons, case studies of each law, and actionable advice you
can apply to grow your following today.
Get it here:
12 Universal Laws of Social Media Creation
I've built an audience of:122,000+ on Instagram29,000+ on Twitter14,000+ on
TiktokNow I want to share with you the universal lessons of building an audience
that you can apply to grow on any social m…
https://gumroad.com/l/UwBxHk
Currently at $995 in sales for "12 Universal Laws of Social Media Creation."
Anyone want to buy a copy so we break the $1,000 mark? 😉

If so, grab a copy here:
12 Universal Laws of Social Media Creation

I've built an audience of:122,000+ on Instagram29,000+ on Twitter14,000+ on
TiktokNow I want to share with you the universal lessons of building an audience
that you can apply to grow on any social m…
https://gumroad.com/l/UwBxHk
We passed $1,000 in sales 🥳

Thank you for your support everyone!
(ps: if you read the book, I'd love to hear your thoughts on it)
•••
Alex Garcia 🔍 @alexgarcia_atx
6 May • 26 tweets • alexgarcia_atx/status/1390118212273049606
Twitter threads are the new blogs.
Over the last 5 weeks, I've 32x my Twitter following

posting a thread a day.
These 15 learnings will help your threads go viral 🧵

1. Identity
Figure out what you want to be known for and create around it.
Overtime, you will form an idenity.
For ex:
@david_perell = The Writing Guy
@mrsharma = The DTC Guy
I want to be known as "The Marketing Guy."
So, 50 marketing threads over 50 days to jump start the process of forming my digital
identity.
2. Long-Form
A study showed that long-form content gets 56% more social shares.
This is why threads are a gold mine for building an audience.

Unlike a typical tweet that is 280 characters or less -- threads break that barrier.
Writing a thread is like writing an article.
2. Pick an emotion
People share content that sparks emotion.
There are 27 basic emotions.
When I write threads I want readers to feel:
- Excitement
- Interest
- Triumph
I want to readers to feel excited to implement new marketing strategies.
I want them to be interested in this diff marketing perspective.
And I want them to feel triumphant because they now solved a problem they've been
facing.
Figure out the emotions you want readers to experience and write to make them
come to life.
3. First tweet is everything
Think of your first tweet as the above-the-fold on your site.
People are scanners.
If it's not appealing when they scan -- they will move on.
Your entire goal should be to get the reader to the next tweet.
4. Brief Declaration
Let's talk your first tweet.

When it comes to your first sentence -- I like to start with a brief declaration.
An opinionated strong statement.
It gets the readers attention and sparks their curiosity.
It's also not intimadating.
Reading a 6-word sentence is easy to understand and digest.
My goal is to make sure you read the first sentence that you want to read the second
sentence after you read the first sentence.
5. Use numbers
Numbers help readers visualize context.
Amazon says to replace adjectives with numbers.
Don't say "Dropbox grew a ton in the last 15 months."
Say "Dropbox grew 3900% in the last 15 months."
Our brains are attracted to numbers.
It helps us organize info.
6. Name drop
10/10 times I'll name drop who or what I'm talking about.
For example, name dropping Elon Musk or Airbnb is like dropping a power word.
People know them and their success -- and are more likely to give you their attention.
7. Value prop
Your last sentence is like your CTA on a site.
It gets them to take the next step.
Everytime I write one -- I want the reader to know exactly what they're going to learn
when they read my thread.
Make sure it's value driven and you'll influence their next step
8. Valuable Info
People share what they haven't seen before.
So, don't copy content!!

Do your research.
Find an interesting perspective.
Find content that feels "exclusive."
I like to call it "holy shit" content.
Content that makes the reader say, "where has this been?"
9. Use Visuals
Our brains love visuals.
Copy + Visuals is a cheat code.
Combine the two, and you create an "aha" moment for a reader.
It will help readers register and remember the information.
Think of it as brain candy.
(I should use more visuals)
10. Add a CTA
YES! Add a CTA to the end of your threads.
Don't hope people will follow you. Tell them.
Don't hope they sign up for your newsletter. Tell them.
This is content marketing.
Use it to drive an end goal.

11. Add your handle
A lot of readers won't know who you are.
This piece of content is their first time interacting with you.
If you want them to follow you -- add your Twitter handle in your CTA.
It decreases friction.
And makes it easy for them to click through and follow.
12. Optimize your CTA
Want the above to work?
Don't make your CTA selfish.
I always tell readers the value to expect after following me.
Your job is to deliver that value.
13. DON'T end with a CTA
Your CTA should not be your last tweet.
Twitter condenses your threads into your first and last tweet on someone's feed.
Don't make your first impression a CTA.
Instead, end your thread with a summarizing tweet that drives the value home.
Now when your thread ends up on someone's feed:
1. The first thing they'll see is an engaging killer first tweet

2. A ending tweet with value that supports the first tweet.
With this, you'll notice that your first tweet and last tweet will be the most liked tweet.
14. Use what works
I go into my threads and see which tweet people engaged with most. (excluding final
tweet)
I take this and write an entire thread about it.
For example:
I write a thread about 8 content marketing strategies...
Out of the eight, the thread on email marketing gets the most engagement.
I'll then write a thread on email marketing.
Why?
Readers told me exactly what they found interesting and informative.
So, let's scale it.
15. RESEARCH
The more you understand a topic -- the better you'll write about it.
Both Hemingway and Ogilvy talk about this extensively.

Doing extensive research on a topic is like loading your brain with ammunition.
If not, you're content will read like all the others.
That's it for now...
But if you want more marketing content just like this then...
Follow me (@alexgarcia_atx) to make sure a marketing thread shows up on your feed

for the next 4 days :)
It's also a newsletter that I send to 5600+ marketers. (over 50% of them open it daily)
Join them 👇
bit.ly/3flYp6b
TL;DR
1. Form an identity
2. Use long-form content to do it
3. Master the first tweet
4. Start with a strong declaration
5. Use numbers to gain attn
6. Name drop the stars
7. Your last sentence is your CTA
8. Create original content to make an impression
9. Use visuals -- it's brain candy

10. Always add a cat. It's content marketing.
11. Add your handle to reduce friction
12. Optimize your CTA by telling ppl value to expect
13. End your thread with a summary
14. Re-purpose top tweets
15. Do your research to present a new angle
•••
2 Jun • 16 tweets • alexgarcia_atx/status/1400084794986221568
I built my Twitter following from 1k to 40k in 50 days.
My email list from 0 to 7k in 2 months.
And I didn't spend a dollar.
Here are the 9 secrets to building an audience fast 🧵

1. Build a rented audience
With social media, you’re at the mercy of the algorithm.
But, at the same time, these algorithms connect you to people all over the world.
That’s the power of social media -- it gives your content wings and helps it travel.
But, why is it a rented audience?
Because at any moment, the algorithm can change and you reach 10% of your
audience.
On the other end, its distribution abilities make it essential to building an audience.
This makes it a perfect tool to help build an owned audience.
2. Pick 1 channel
Find where your target audience lives.
Which platform they consume content on.
And which content creation efforts fit your strengths (ex. Writing, short-form vid)
Select the platform and go all in.
When you master communicating on one platform, scale.
3. Form an identity
If someone didn’t know your name, how would they describe you?
Ex. @mrsharma -> The DTC Guy
Ex. @Codie_Sanchez -> The Contrarian Thinker
Once you’ve determined the identity, create an expectation for your audience.
Constantly meet it, and you’ll be on your way to creating your digital identity.
4. Be like the Beatles
Seth Godin says, “The Beatles did not invent teenagers. They merely decided to lead
them.”
You’re no different.
Find an audience that already exists.
Decide to lead them.
You do this by becoming a reliable source of value.
5. Create more than you consume
@naval said, "To be a good creator, you have to be creative. To be creative, you have
to be constantly creating.
Create content.
Geed feedback from the world.
Scale what works.
Innovation comes from pushing through failure.
6. Quality over quantity
One quality video is better than 3 average videos.
One quality Twitter thread is better than 3 average threads.
Consistently delivering quality content establishes you as a thought leader.
This will position you to monetize your knowledge and skills.
7. Build an owned audience
The ability to create a large audience on a social platform makes it a perfect gateway
to building an owned audience.
An audience where you control the reach and communication line.

For example an email or text list.
One tap and you can communicate to your entire audience.
8. Create content that travels
The internet gives our content the ability to travel from feed to feed.
So, how do you optimize this?
By creating content that triggers one of the 27 basic human emotions.
Emotions drive people’s actions.
Leverage it to work for you.
9. Use the “So-What” test
Create a piece of content and ask “so what” from the lens of your audience.
This will help you understand their perspective.
Understanding your audience’s perspective will help you deliver clear value.
That’s how you always pass the “so-what” test.
Would this help you?
- marketing breakdowns
- copywriting tips
- how-tos
- growth strategies
- campaign dissection
If so, follow @alexgarcia_atx :)
And R/T that first tweet for me, please. It helps a lot.
If you rather join the 7k marketers who receive my weekly newsletter then tap here
marketingexamined.co
TL;DR
1. Build a rented audience

2. Pick 1 channel
3. Form an identity
4. Be like the Beatles
5. Create more than you consume
6. Quality over quantity
7. Build an owned audience
8. Create content that travels
9. Always use the “so-what” test
•••
Alex Llull @AlexLlullTW
Jul 22, 2021 • 11 tweets • AlexLlullTW/status/1418226585971302405
I'm going to share my biggest secret:
My Twitter Thread formula 🧪

These are the exact same steps I use to write threads that
generate 100s of likes and 1000s of impressions 🧵
Before diving in too deep, this is the exact formula:
Hook → context tweet → content → CTA → recap
Keep reading to see the breakdown:
𝗛𝗼𝗼𝗸
Most people decide whether or not to read your thread solely based on your hook.
If they're not convinced, you're done.
The hook is where you should spend most of your writing time
Here are some tips 👇

Alex Llull
@AlexLlullTW
Your threads are not bad. Your hook is.
The hook is what makes or breaks a thread's success.
Learn how to write better thread hooks with these 8 tips
1:05 PM · Jun 28, 2021
Tweet your reply
𝗖𝗼𝗻𝘁𝗲𝘅𝘁 𝘁𝘄𝗲𝗲𝘁 (optional but recommended)
This is the tweet that goes AFTER the hook
There are two things you can do with it:

- Use it to add context/more info to your hook
- Give your biggest golden nugget to lure people in.
In this thread, I went for the 2nd :)
𝗧𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁
Let me give you some pointers
• Write only one idea per tweet

• Keep it short
• Build upon the previous tweet
• Stick to a similar format/style through the thread
Besides that, there's a more structured way you can present your content 👇
𝗧𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 - 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱
This format is useful when you present things like tools, people, ideas...It's also easy
to replicate.
An example, using a what, who, where structure:
Alex Llull
@AlexLlullTW
Replying to @AlexLlullTW
What?
22 proven hook formulas
By who?
@heyblake
Where?
Blake Emal @heyblake

Bad hooks kill great content.
I studied 100s of threads to find hook formulas that win.
Here are 22:
12:45 PM · Jul 19, 2021
Tweet your reply
𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻
Once the audience goes through your thread, they will leave...
...UNLESS you tell them what to do next.
You can use the CTA to ask people to:

- RT
- Follow you
- Visit your site
- Buy your product
- Subscribe to your newsletter
Focus on 1 or 2 only
𝗧𝗵𝗲 𝗧𝗟;𝗗𝗥
The way Twitter shows threads on the timeline is by compressing them by only
showing the first and the last tweet.
A CTA is not attractive for the audience, but a TL;DR is.
But what is a TL;DR? 👇

It's internet jargon for Too long, didn't read.
It can be used to sum up the main points you are trying to convey.
Use it as a recap of your main ideas on the thread, and it will gather a good amount of
likes
(THIS IS MY CTA)
Thanks for reading! If you found this thread helpful, consider:
- RTing the 1st tweet so more people can find this thread
- Following me at @alexllulltw
I share insights about my journey to becoming a full-time creator every day!
TL;DR
My Thread secret formula 🧪

Hook → context tweet → content → CTA → recap
Feel free to steal it!
•••
🚀 Ch Daniel @chddaniel
May 5, 2021 • 23 tweets • chddaniel/status/1390058061121871877
Here's a list of the 21 best Twitter accounts for:
⚡ SaaS founders
⚡ Indie Hackers
⚡ Bootstrappers
Name: @PierreDeWulf
Why: Failed a product, then built a $400k ARR company
1 Knowledge Bomb:
Pierre de Wulf
@PierreDeWulf
I've built several SAAS and side-projects those last 5 years
Not all succeed, but I learned a lot
Today I'm not sharing great life lessons and business tips.
Today I'm sharing ten practical tips that will help you save
time and money on your #IndieHackers journey.
12:35 PM · Nov 20, 2020
Tweet your reply
Name: @arvidkahl
Why: The online father of bootstrappers. Seriously, he's just super kind
1 Knowledge Bomb:
Arvid Kahl
@arvidkahl
Fellow bootstrappers!
I just published "Zero to Sold", a 25.000-word guide to

starting, running, and selling a sustainable bootstrapped
business.
Zero to Sold — How to Start, Run, and Sell a Bootstrapped Business

Zero to Sold is an actionable guide through all stages of a bootstrapped
business: Preparation, Survival, Stability, and Growth. Sold on Amazon a…
thebootstrappedfounder.com
2:01 PM · Jan 29, 2020
Tweet your reply
Name: @heyblake
Why: Experienced marketer, but also product person
1 Knowledge Bomb:
Blake Emal
@heyblake
I’ve audited 500+ websites over the past 6 years.
Here are 17 learnings to help your landing page convert:

11:37 PM · May 4, 2021
Tweet your reply
Name: @sahilypatel
Why: Young and hungry to learn about startups. Sharing his journey of learning.
1 Knowledge Bomb:
Sahil
@sahilypatel
60+ productivity and management tools for

entrepreneurs.
Leave a comment below and I'll send it to you ASAP
3:41 AM · May 4, 2021
Tweet your reply
Name: @benbarbersmith
Why: Ex-googler who's designing a lifestyle. Preacher of gratitude.
1 Knowledge Bomb:
Ben Barbersmith
@benbarbersmith
REAL TALK
If you’re like most devs, you don’t write SQL. Instead you
write less efficient & less maintainable data processing
code in JS/Python/etc.
You miss out on the real power of your database.
Why? Because SQL is mysterious & you don't know what

it can do for you.
5:05 PM · Mar 11, 2021
Tweet your reply
Name: @levelsio
Why: Sharing his experiments + thinking + strategy, overall super transparent guy
1 Knowledge Bomb:
@levelsio
Testing if Nomad List visitors are interested in buying a

course
I linked to the top DN course on Udemy as a test and

log every click and page view to see which price performs
best
If that works, I'll add a fake CC checkout and see what

the potential income would be
6:20 PM · Apr 1, 2021
Tweet your reply
Name: @dvassallo
Why: Makes a living through info products, documents the whole thing
1 Knowledge Bomb:
Daniel Vassallo
@dvassallo
I put my 1st product on @gumroad exactly 4 months ago,

on Xmas day. Just crossed $100K. Ask me anything.
8:38 PM · Apr 25, 2020 from Seattle, WA
Tweet your reply
Name: @d__raptis
Why: UI/UX *properly* explained
1 Knowledge Bomb:
Jim Raptis
@d__raptis
Let's go!
13 UI/UX tips from real-life examples
A visual thread
8:08 AM · Apr 7, 2021
Tweet your reply

Name: @theandreboso
Why: Marketing case studies without the bullshit. Pure value marketing.
1 Knowledge Bomb:
Andrea Bosoni
@theandreboso
It’s hard to find good marketing stuff online. There’s a lot

of noise.
Here are 5 of my favorite resources

2:30 PM · Mar 30, 2021
Tweet your reply
Name: @aaditsh
Why: Teaches what building a community means. Lives what he's preaching
1 Knowledge Bomb:
Aadit Sheth
@aaditsh
I failed to build an audience 3x:
Instagram, TikTok and Twitter.
Then I tried Twitter again.
I grew from 0 → 3000 starting from ground zero.
Here's how I use Twitter and why
(Thread)
3:45 PM · Mar 10, 2021
1K 74 Copy link to Tweet
Tweet your reply

Name: @dr
Why: Grows 4 side-projects towards $10k MRR. Optimizes for lifestyle, not for
revenue.
1 Knowledge Bomb:
Dan Rowden
@dr
How to make a decent income in 2021.
• Start a blog+newsletter on a topic you know well or are

eager to learn about.
• Capture emails.
• Write regularly.
• Offer a low-cost ad slot at ~200 subs.
• Offer higher-cost slots at 500, 1k, 2k...
The only hard part is the content.

10:28 AM · Dec 17, 2020
Tweet your reply
Name: @mkhundmiri
Why: Teaches and lives the teaching about community building. Good 'down in the
trenches' but also on high-level thinking
1 Knowledge Bomb:
Mustafa Khundmiri
@mkhundmiri
I turned 37 today.
Here are 37 tweet ideas from 37 people I admire
8:19 PM · Jan 24, 2021
Tweet your reply

Name: @MeetKevon
Why: Huge advocate for building in public. Transp
1 Knowledge Bomb:
Kevon Cheung
@MeetKevon
It took me 2 months and 10,000 words!
With chapters 6-9 launched, the free Building in Public

Definite Guide is now ... officially out.
If you're interested in how transparency can help you win,

keep reading this thread
Building in Public Definitive Guide - Public Lab

The Building in Public Definitive Guide has been well received by the
community, find out what people say about this free guide.
publiclab.co
1:02 PM · Feb 3, 2021
Tweet your reply
Name: @shpigford
Why: Created the 'open startup' notion, has been building transparently dozens of
projects
1 Knowledge Bomb:
Josh Pigford
@Shpigford
Here's a spreadsheet of the 50+ projects/businesses I've

started/built/sold/shut down over the past 15 years, along
with what happened to them and links to Wayback to see
how terrible they were.
docs.google.com/spreadsheets/d…
4:46 PM · Aug 24, 2018
Tweet your reply
Name: @5harath
Why: Builds a product AND joins @ProductHunt. More and more value every day
from Sharath
1 Knowledge Bomb:
Sharath
@5harath
Some personal news:
I'm thrilled to announce that I'll be joining @ProductHunt

as a Community Programs Manager
It feels surreal writing these words as my love story with

PH goes back to 2018! It gave me so much so far and now
it's my turn to give back
Here's my PH story
8:43 PM · Apr 26, 2021
Tweet your reply
•••
Name: @agazdecki
Why: Sooo much value shared as he's building MicroAcquire. Insights into the
acquisitions, valuations etc
1 Knowledge Bomb:
Andrew Gazdecki
@agazdecki
Most people look to Bill Gates or Steve Jobs for company-

building lessons but it's far more realistic to create a $10
million ARR startup. Study how $10m-$20m revenue
companies are built, not $1 trillion corporations.
8:49 PM · Mar 23, 2021
Tweet your reply
Name: @thisiskp_
Why: Tweets everything you need to know about getting off the ground (and what to
do after)
1 Knowledge Bomb:
KP
@thisiskp_
10 ridiculously simple tips I wish I knew about building an

audience when I first started:
I mostly winged it
Let me share my lessons so you don't have to:
(a thread )
3:21 PM · Sep 17, 2020
Tweet your reply
Name: @KarthikS2206
Why: Very-lean, very-successful journey with minimized risk.
1 Knowledge Bomb:
Karthik Sridharan
@KarthikS2206
How did we make $100k using GoogleSheets after 2 failed

products?
Many asked me this. So, in 14 tweets, I cover Flexiple’s 1st

year comprising:
- Product 1 & its failure
- Product 2 & its failure
- What went wrong
- Why/how GoogleSheets worked
Thread
Karthik Sridharan @KarthikS2206

I spent $5000 to build our first product and threw it in the bin.
Spent another $5000 to build a product and threw it in the bin again.
Then used Googlesheets to generate our first 100,000 dollars in revenue.
7:33 AM · Feb 22, 2021
Tweet your reply
Name: @amix3k
Why: Grows Doist (u might know Todoist) to a $1bn+ company publicly
1 Knowledge Bomb:
Name: @growth_student
Why: Documents high-growth companies' tactics very precisely
1 Knowledge Bomb:
Ryan Kaufman
@growth_student
THE ULTIMATE GROWTH THREAD
Here’s a look at all of my growth threads to date
A thread:
4:36 PM · Apr 16, 2021
Tweet your reply
Name: @csallen
Why: Founded @IndieHackers, talks to founders of ALL sizes every day and shares
the knowledge
1 Knowledge Bomb:
Courtland Allen
@csallen
To start a business that's lucrative:
1. Find people motivated to make money.

2. Relentlessly help them make more, faster, easier.
3. Ensure their gains are attributable to you.
4. Broadcast their success stories.
5. Charge more than you'd think.
To get rich, make others rich.

2:27 AM · Dec 17, 2020
Tweet your reply
Hey, thx for reading this! 🧡

If this helped you in any way:
1. Follow for more of these

@chddaniel
2. Retweet the first tweet - it helps others see this as well!

Blake Emal 👋 @heyblake
11 May • 82 tweets • heyblake/status/1392261992078008320
I analyzed hundreds of viral tweets.
Here are 80 takeaways to help you go viral:

Name: @aaditsh
1 Reason It Went Viral: Teaches people about Twitter from the perspective of
something growing from scratch.
The Tweet:
Aadit S
@aaditsh
I failed to build an audience 3x:
Instagram, TikTok and Twitter.
Then I tried Twitter again.
I grew from 0 → 3000 starting from ground zero.
Here's how I use Twitter and why
(Thread)
3:45 PM · Mar 10, 2021
Name: @agazdecki
1 Reason It Went Viral: People love hot takes, and REALLY hate meetings.
The Tweet:
Andrew Gazdecki
@agazdecki
Most startups would probably grow faster if they just held

80% less meetings.
12:21 PM · Apr 21, 2021
Name: @alexgarcia_atx
1 Reason It Went Viral: Gives a crash course through curation.
The Tweet:
Alex Garcia
@alexgarcia_atx
25 Marketing Threads That Will Teach You More Than Any

Marketing Class
3:20 PM · Apr 18, 2021
Name: @alicellemee
1 Reason It Went Viral: Puts together thoughts on a well-known video in case you
don't have time to watch.
The Tweet:
Alice Lemée
@alicellemee
Twitter can change your life.
@david_perell + @mkobach's "How To Crush it on Twitter"

teaches you how to take advantage.
8 years of what they've learned in a 2-hour video.

These notes turn that into a 15-minute read.
Enjoy this brain dump
How to Crush it on Twitter: David Perell and Matthew Kobach Workshop …

Brain Dump 🧠🗑
notion.so
8:51 PM · Nov 27, 2020
Name: @AmandaMGoetz
1 Reason It Went Viral: Appeals to a specific group who will relate. Shares truths that
should be more common.
The Tweet:
Amanda Goetz
@AmandaMGoetz
Leaving work early because I haven’t seen my kids in a while.
Instead of sneaking out, I let my team know where I’m going

/ why.
If you want to create a culture of flexibility, you have to

remove the stigma of guilt.
Don’t apologize or act as if you’re doing something wrong.

9:38 PM · Feb 24, 2020
Name: @amandanat
1 Reason It Went Viral: Debunks a myth.
The Tweet:
Amanda Natividad
@amandanat
SEO strategy ≠ content marketing strategy

7:15 PM · Mar 2, 2021
Name: @annamelissa
1 Reason It Went Viral: Shares a personal win.
The Tweet:
anna melissa
@annamelissa
sOMe pERsoNaL nEWs
this one is forreal this time.
ya girl is @nike’s new copywriter, focusing on mission,

purpose, and innovation.
9:21 PM · Mar 16, 2021
Name: @anthilemoon
1 Reason It Went Viral: Starts with a hack, and gives you a full list to back it up.
The Tweet:
Anne-Laure Le Cunff
@anthilemoon
If you wanna level up the fastest hack is to hang out with

DIVERSE people who are already at that level.
The beauty of twitter is that you can hang with ANYONE.
The problem is people follow the wrong accounts. It's

noisy as f*ck.
Here's 27 women you should follow & why.

12:43 AM · Dec 31, 2020
Name: @APompliano
1 Reason It Went Viral: Pokes at Big Finance. We can all gather on Pomp's side for
this one.
The Tweet:
Pomp
@APompliano
REMINDER: Wall Street hedge funds running to the

exchanges to halt trading to prevent losses is another
example of why the game has always been rigged in favor of
the elites.
When you lose it is okay, but when they lose the game is
turned off.
5:51 PM · Jan 27, 2021
150.3K 1.2K Copy link to Tweet
Name: @AprilynneA
1 Reason It Went Viral: Make memes about Twitter.
The Tweet:
Aprilynne Alter
@AprilynneA
A summary of my tweet engagement

3:11 PM · Apr 13, 2021
Name: @aubreystrobel
1 Reason It Went Viral: Uses a hot keyword "Bitcoin", and mixes in some absurdism.
The Tweet:
Aubrey Strobel
@aubreystrobel
My Bitcoin price target is $238,855. I arrived at this price

target by googling the distance between the earth and the
moon and converting it from miles to dollars.
4:10 AM · Feb 17, 2021
Name: @austin_rief
1 Reason It Went Viral: Jumps on a trend at the time. Very snarky, quick, and fun.
The Tweet:
Austin Rief
@austin_rief
Idea: $GME but instead, one of the stocks I actually own.

11:30 PM · Jan 26, 2021
Name: @balajis
1 Reason It Went Viral: Presents a new idea we could ALL get behind.
The Tweet:
balajis.com
@balajis
Suppose cities had official apps.

- pay utilities
- local news feed
- mass transit maps
- bills, policies, events
- social network for residents
- links to various information on .gov site
What else?
6:07 AM · May 10, 2021
Name: @beeple
1 Reason It Went Viral: Share cool art.
The Tweet:
beeple
@beeple
THANK YOU
4:42 AM · Feb 23, 2021
Name: @brianne2k
1 Reason It Went Viral: Double-trend hopping! Jumps on COVID and March

Madness all at once.
The Tweet:
Brianne Fleming
@brianne2k
Shots of the year:

Shots of the year:
4. Johnson & Johnson

3. Moderna
2. Pfizer
1. Suggs
3:24 AM · Apr 4, 2021
9.9K See the latest COVID-19 information on Twitter
Name: @bridgetpoetkurr
1 Reason It Went Viral: Intos a concept a lot of us have probably wanted to vocalize
before.
The Tweet:
bridget
@bridgetpoetkurr
Can we normalize having more than one career? Like at 30 I

want to completely start over and get good at something
else.
3:56 AM · Jan 20, 2021
Name: @BrittaniWarrick
1 Reason It Went Viral: Put great TikToks in the timeline.
The Tweet:
Brittani Warrick
@BrittaniWarrick
when i say “ ” this is how i’m saying it:

3:33 AM · Feb 16, 2021
Name: @cassidoo
1 Reason It Went Viral: Make great videos about work, tech, marketing, etc. Twitter
loves these.
The Tweet:
Cassidy
@cassidoo
ASMR for developers
1:44 AM · Jun 24, 2020
Name: @chrishlad
1 Reason It Went Viral: Capitalizes on people's desire to be billionaires themselves. If

only they could learn how...
The Tweet:
Chris Hladczuk
@chrishlad
I've interviewed 5 founders of billion dollar startups.
Here's what I learned:

3:49 PM · Apr 9, 2021

Name: @dantley
1 Reason It Went Viral: Invites you to do something you haven't heard phrased that
way before.
The Tweet:
Dantley Davis
@dantley
Life is short. Get into good trouble.

3:25 AM · Aug 29, 2020
Name: @david_perell
1 Reason It Went Viral: Explains a human truth about something we all do: write.
The Tweet:
David Perell
@david_perell
The pain you feel when you write is actually the pain of
clarifying your thinking
2:06 AM · Jan 24, 2021
Name: @DavidSacks
1 Reason It Went Viral: Links our arms together in teh fight against evil.
The Tweet:
David Sacks
@DavidSacks
Twitter & FB ban accounts. “It’s not censorship, you can

create your own app.”
Then Google & Apple ban apps. “It’s not censorship, create
your own website.”
Then Amazon bans web hosting. “It’s not censorship, create

your own...”
What? Your own internet? Just so you can tweet?

8:57 AM · Jan 10, 2021
Name: @dickiebush
1 Reason It Went Viral: Talks about getting more out of the platform you're currently
using.
The Tweet:
Dickie Bush
@dickiebush
If you use it right, Twitter is the most powerful platform in the

world.
But Twitter does a horrible job of showing you its advanced

features.
Here are 10 of them you probably know nothing about:

3:08 PM · Mar 30, 2021
Name: @dougboneparth
1 Reason It Went Viral: Jabs at a popular brand for beign fishy.
The Tweet:
Douglas A. Boneparth
@dougboneparth
FIXED: Google buys your health data for $2.1 billion.
The Verge @verge

Breaking: Google buys Fitbit for $2.1 billion
theverge.com/2019/11/1/2094…
2:18 PM · Nov 1, 2019
Name: @dvassallo
1 Reason It Went Viral: Adds a little controversy and a little truth in one package.
Opens the conversation.
The Tweet:
Daniel Vassallo
@dvassallo
If we need to bail out 45 million student loan borrowers,

maybe most degrees aren’t a very good investment.
4:48 PM · Nov 18, 2020
Name: @EggrolI
1 Reason It Went Viral: Shares something ridiculous he did.
The Tweet:
jason wong
@EggrolI
i hired a twitter account to privately remind me to drink

water just to see how it goes
10:18 PM · Jul 24, 2019
Name: @fabianarbor
1 Reason It Went Viral: Reveals a shocking truth that you can't help but spread
awareness for.
The Tweet:
Fabian
@fabianarbor
Every pixel is how many of each animal there is left in the

world.
5:25 PM · Jan 4, 2021
Name: @gaganbiyani
1 Reason It Went Viral: Shares a vulnerable story about getting fired. Most can relate.
The Tweet:
Gagan Biyani
@gaganbiyani
8 years ago, I got fired as President and co-founder of

@udemy, a now-$2B unicorn
This is a tough story to share, and I’ll try my best to be

honest
Fortunately this story ends on a positive note & I hope it’ll be

useful to anyone who’s been laid off or fired.
**Read on**
4:04 PM · Jun 18, 2020
Name: @george__mack
1 Reason It Went Viral: Takes a common principle (making choices) and extrapolates
like crazy.
The Tweet:
George Mack
@george__mack
THREAD: 15 of the most useful razors and rules I've found.
Rules of thumb that simplify decisions.

6:39 PM · Jan 16, 2021
Name: @GoodMarketingHQ
1 Reason It Went Viral: Visualizes a great marketing campaign in seconds. No

thought required.
The Tweet:
Harry's Marketing Examples

@GoodMarketingHQ
I love Burger King's creativity.

• Sponsors Stevenage FC
• To get their logo in FIFA 20
• Challenges gamers to play as Stevenage, score goals, and
share on Twitter
• Stevenage most used team in “career mode”
• Shirts sell out IRL
1:32 PM · Sep 22, 2020
Name: @gregisenberg
1 Reason It Went Viral: Talks about the losses and wins that led to a success story.
The Tweet:
GREG ISENBERG
@gregisenberg
My guide to startups:
I've lost millions, hired hundreds, raised millions and sold

companies before the age of 30
Read this to become better:

3:43 PM · Feb 6, 2021
Name: @harryhurst
1 Reason It Went Viral: Asks a question that requires big opinions. And people have
lots of those.
The Tweet:
Harry Hurst
@harryhurst
What’s a startup that you believe will be a $100B company?

7:50 PM · Apr 11, 2021

Name: @HashtagHeyAlexa
1 Reason It Went Viral: Invites you to take action in a super empowering way.
The Tweet:
Alexa Heinrich (she/her)

@HashtagHeyAlexa
Tonight is a great reminder to apply for that job you don’t

think you’re qualified for.
2:20 AM · Sep 30, 2020
Name: @heydannymiranda
1 Reason It Went Viral: Presents useful and encouraging info. All in a legible package.
The Tweet:
Danny Miranda
@heydannymiranda
Stuff that costs very little but has tremendous benefits:
— Lifting weights
— Kindness
— Nature runs
— Eating vegetables
— Gratitude
— Reading 10 pages per day
— 8+ hours of sleep
— Vitamin B, C, D
— Turmeric
— Fish oil
— Stretching
— Quality friendships
What’s missing?
5:24 PM · May 21, 2019
Name: @ianrborthwick
1 Reason It Went Viral: Makes an extreme case for new media.
The Tweet:
Ian Borthwick
@ianrborthwick
The Super Bowl got 96m views, Mr Beast averages 98m views
per week.
1 creator vs. the most dominate property on TV.
@MrBeastYT
@MrBeastYT
4:28 PM · Feb 9, 2021
Name: @jackbutcher
1 Reason It Went Viral: Took a complex topic and visualized it to make it easily
understandable.
The Tweet:
Jack Butcher
@jackbutcher
NFTs, explained.
3:51 PM · Mar 22, 2021
Name: @JamesClear
1 Reason It Went Viral: Crisp format. Makes people think totally differently about
wealth.
The Tweet:
James Clear
@JamesClear
There are 4 types of wealth:
1. Financial wealth (money)

2. Social wealth (status)
3. Time wealth (freedom)
4. Physical wealth (health)
Be wary of jobs that lure you in with 1 and 2, but rob you of 3
and 4.
12:26 PM · Jul 12, 2018
Name: @JanelSGM
1 Reason It Went Viral: Puts your mind at ease about not having enough expertise.
The Tweet:
Janel
@JanelSGM
I used to lurk on Twitter, admiring the work and words of

others.
Ever since I started writing & sharing my thoughts online, I’ve

gotten to know some of my heroes.
Stop lurking. Start sharing.
What’s obvious to you might be insightful to others.

3:38 PM · Oct 13, 2020
Name: @jmikolay
1 Reason It Went Viral: Makes hidden information available to everyone.
The Tweet:
Justin Mikolay
@jmikolay
A distillation of what @naval said on Clubhouse last night:

10:22 PM · Feb 23, 2021
Name: @jmoserr
1 Reason It Went Viral: Curates content so we don't have to think.
The Tweet:
Jeremy Moser
@jmoserr
Here are the best threads I've ever read on Twitter.
A collection on:
- Marketing
- Life & purpose
- Startups
- Entrepreneurship
- Passion
I'll be adding to this list as I discover more from amazing

creators I see on this app every day.
You need to read these ASAP

11:54 PM · Feb 11, 2021
Name: @JoePompliano
1 Reason It Went Viral: People love underdogs. This thread shares a crazy success
story.
The Tweet:
Joe Pompliano
@JoePompliano
An NBA role player turned his $350,000 salary into a net

worth of $600M.
Time for a thread

12:19 AM · Aug 14, 2020
Name: @joulee
1 Reason It Went Viral: Tells you how to get good at a very specific skill.
The Tweet:
Julie Zhuo
@joulee
Great designers are strong at "product thinking." This is a key

aspect of many design interviews, as well as many PM or VC
ones.
But what exactly is product thinking? And how does one get
good at it?
Thread below
5:50 PM · Feb 5, 2021
Name: @jsngr
1 Reason It Went Viral: Show the cool stuff you're building to the public. Before it's
even ready.
The Tweet:
Jordan Singer
@jsngr
This changes everything.
With GPT-3, I built a Figma plugin to design for you.
I call it "Designer"
3:31 PM · Jul 18, 2020
Name: @kaleighf
1 Reason It Went Viral: Solid threads that advance your understanding on universal
topics perform well.
The Tweet:
Kaleigh Moore
@kaleighf
How writing makes you smarter: A Monday thread.
1. Writing is a neuron-pumping activity that challenges your

brain to translate shapeless ideas into logical, syntax-
conforming sentences.
It’s mental gymnastics when you have to take a fuzzy concept

and transform it into words.
1:54 PM · Oct 12, 2020
Name: @KatColeATL
1 Reason It Went Viral: Inspires and encourages.
The Tweet:
Kat Cole
@KatColeATL
Don't forget where you came from, but don't you dare let it
solely define you. (Message my mom used to write on my
birthday card). Our past is our truth, not our prison. We all
have permission to change ...and we can support and grant
the same to others on a journey to grow
7:49 PM · Jun 24, 2020

Name: @katieeperry
1 Reason It Went Viral: Adds a bit of brightness to the timeline on a dark day.
The Tweet:
Katie Perry
@katieeperry
Cleansing the timeline with Chris Farley's Letterman entrance

from 1996
Name: @Kenny___Rose
1 Reason It Went Viral: Mixes a bit of humor with a VERY clever phrasing for a super
trendy event.
The Tweet:
Kendall Pennington
@Kenny___Rose
2020: Superbowl LIV
2021: Superbowl LAUGH
2022: Superbowl LOVE

12:02 AM · Feb 3, 2020 from Independence, KY
Name: @KinseyGrant
1 Reason It Went Viral: Talks about Bitcoin. Makes it funny and relatable. Winning
formula.
The Tweet:
Kinsey Grant
@KinseyGrant
why drunk text boys when you can drunk buy bitcoin
3:48 PM · Feb 16, 2021
Name: @lovevalgeisler
1 Reason It Went Viral: Teaches you a highly valuable new trick.
The Tweet:
Val Geisler
@lovevalgeisler
Sorry but typing docs.new in the browser to get a new

Google Doc going has completely changed my life.
5:52 PM · Mar 28, 2019
Name: @mkobach
1 Reason It Went Viral: Easily shareable list of Twitter tips. Works every time.
The Tweet:
Matthew Kobach
@mkobach
Seriously, on Twitter you can interact with:
• CEOs
• Celebrities
• Journalists
• Brands
• Politicians
• Athletes
• Comedians
• Authors
• Musicians
• Like-minded people
• Unlike-minded people
• Millions of people
• One specific person
There’s nothing else like it

2:38 AM · Oct 10, 2019
Name: @naval
1 Reason It Went Viral: Expands on an answer that everyone wants: how to get rich.
The Tweet:
Naval
@naval
How to Get Rich (without getting lucky):

8:23 AM · May 31, 2018
Name: @nbashaw
1 Reason It Went Viral: Displays a captivating GIF.
The Tweet:
Nathan Baschez
@nbashaw
This is a "Geneva drive" — basically, a way to convert

continuous motion into discrete motion.
Mesmerizing.
Name: @onepeloton
1 Reason It Went Viral: The bar for brands is SO low. When the meme game is on
point, we like it.
The Tweet:
Peloton
@onepeloton
6:27 PM · Jan 20, 2021
Name: @packyM
1 Reason It Went Viral: Hot takes win. Period.
The Tweet:
Packy McCormick
@packyM
I don’t believe that anyone actually likes IPAs

11:23 PM · Apr 26, 2021
Name: @PaulYacoubian
1 Reason It Went Viral: Provides a simple framework for a useful skill.
The Tweet:
Paul Yacoubian
@PaulYacoubian
Interested in learning more about angel investing?
My 20 point scoring formula that I use for evaluating early

stage VC backed startups
9:57 PM · Apr 16, 2021
Name: @polina_marinova
1 Reason It Went Viral: Highly shareable images win. H/T to @waitbutwhy
The Tweet:
Polina
@polina_marinova
This @waitbutwhy graphic is absolutely mesmerizing.
3:04 PM · Apr 26, 2021
Name: @QuinnyPig
1 Reason It Went Viral: Calls out the true cost of things.
The Tweet:
Corey Quinn
@QuinnyPig
I’m continuously amazed by how many people have to ask

permission to buy a $50 book, yet are empowered to call a
meeting that costs tens of thousands of dollars.
4:02 AM · Mar 8, 2019

Name: @RampCapitalLLC
1 Reason It Went Viral: People just like to laugh.
The Tweet:
Ramp Capital
@RampCapitalLLC
This is the funniest video I’ve seen all year and it isn’t even
close
9:41 PM · Dec 11, 2019
Name: @RandallKanna
1 Reason It Went Viral: Makes a clear "If I can do it, you can do it" point that we can
all get behind.
The Tweet:
Randall Kanna
@RandallKanna
I don’t have a CS degree so I've had to learn on my own.

Thread on creating your own CS degree online.
12:15 AM · Jun 20, 2020
Name: @rosiesherry
1 Reason It Went Viral: Emoji lists for the win!
The Tweet:
Rosie Sherry
@rosiesherry
Advantages or remote working:

exercise when I feel like it
eat real food when I like
day time naps
my family know who I am
di i f ki
distraction free working
environmentally friendly
inclusive to a wider range of people
Everyone should be able to work on these terms.

11:52 AM · Nov 1, 2019
Name: @rrhoover
1 Reason It Went Viral: Takes a concept like PMF and translates it to something easy
to understand.
The Tweet:
Ryan Hoover
@rrhoover
Product-market fit
4:19 AM · Jan 21, 2020 from Los Angeles, CA
Name: @SalesNotepad
1 Reason It Went Viral: Offers an ultimate life hacks in a digestable package.
The Tweet:
Sales Notepad
@SalesNotepad
Build relationships with:
- Lawyers
- Tax advisors
Tax advisors
- Accountants
- Sales Consultants
- Marketing Experts
- Graphic Designers
- Fitness/Mental Health Coaches
Your contacts are the real "money".
Network your way to success.

9:35 AM · Mar 29, 2021
Name: @sama
1 Reason It Went Viral: Tackles an often forgotten truth and makes it shareworthy.
The Tweet:
Sam Altman
@sama
If you are successful, it’s almost always because some people

went out of their way to help you. You have a moral
obligation to pay it forward.
5:19 AM · Aug 21, 2018
Name: @sara_pion
1 Reason It Went Viral: Uses a familiar format, with a super funny twist. The whole
sentence is a hook.
The Tweet:
Sara Pion
@sara_pion
Lord grant me the confidence of a white male MBA student

applying for a Product Manager role without any experience
3:41 PM · Mar 14, 2021
Name: @ShaanVP
1 Reason It Went Viral: Summarizes a trending event that took the Twitterverse by
storm. All about timing.
The Tweet:
Shaan Puri
@ShaanVP
If you're out of the loop - this is the (hilarious) story of a

b ddi ( ll b ) ki d l i billi d ll
subreddit (wall street bets) taking down a multi-billion dollar
hedge fund... get your popcorn ready
6:20 AM · Jan 26, 2021
Name: @stephsmithio
1 Reason It Went Viral: Uses parallelism beautifully to show contrast of thought.
The Tweet:
Steph Smith
@stephsmithio
$500 online course? Can’t afford!

$500 phone upgrade? Can’t resist!
$20 productivity app? Too pricey!

$20 cocktail? Too easy!
Daily exercise: No time!

Daily Netflix: No prob!
Invest in your brain, your body, and your community. Not

much else matters at the end of the day.
11:29 PM · May 5, 2021
Name: @StevejLamar
1 Reason It Went Viral: Uses anti-inspiration and sarcasm to make us laugh and
understand that not all of us succeed instantly.
The Tweet:
Steve Lamar
@StevejLamar
People keep asking me how I went from 143 followers to 150

in just 6 months.
Let me tell you it has been a journey.
A thread
1:09 PM · Nov 21, 2020
Name: @sweatystartup
1 Reason It Went Viral: Goes against the grain.
The Tweet:
Nick Huber
@sweatystartup
y p
I’ve gotten a lot of bad advice in my career and I see even

more of it here on Twitter.
Time for a stiff drink and some truth you probably dont want
to hear.
10:12 PM · Jan 3, 2021
Name: @syswarren
1 Reason It Went Viral: Share the cold hard facts.
The Tweet:
Julie
@syswarren
Stop tweeting like you're a philosopher or something. We

want memes.
12:47 PM · Aug 16, 2020
Name: @TaylorOffer
1 Reason It Went Viral: Makes you think a totally different way about a simple
purchase.
The Tweet:
Taylor Offer
@TaylorOffer
I bought a Tesla Model 3 last year for $60,000
At the time the stock was $200/share
If I bought the stock instead of the car, I'd have $420,000
The cost of me buying the car instead of the stock: $385,000
But being able to flex on everyone in a Tesla for that year:

Priceless
3:18 AM · Jul 8, 2020
Name: @ThatChristinaG
1 Reason It Went Viral: Invites people to collaborate with kindness.
The Tweet:
Christina Garnett
Christina Garnett
@ThatChristinaG
If you have less than a 1,000 followers and work in marketing

in some capacity, introduce yourself to Marketing Twitter.
Say hi, tell us about yourself, and what you like to tweet
about.
Make friends.
1:15 PM · Dec 3, 2020
Name: @theaknobel
1 Reason It Went Viral: Asks a connecting question.
The Tweet:
Thea Knobel
@theaknobel
Who else joined a company remotely and has never met their
co-workers in person?
2:50 AM · Aug 22, 2020
Name: @thepatwalls
1 Reason It Went Viral: Uses contrast and truth to make the point resonate.
The Tweet:
Pat Walls
@thepatwalls
95% of people create nothing and have tons of opinions.
5% of people create everything and have very few opinions.

6:12 PM · Jul 24, 2020
Name: @theSamParr
1 Reason It Went Viral: Tells a quick story about someone succeeding and doing cool
stuff.
The Tweet:
Sam Parr
@theSamParr
The Thiel Fellowship gives $100k to 25 kids a year to drop

out of college and start a company.
This morning a Thiel Fellowshow recipient (now 25 years old)

g p ( y )
just sold a self-driving car startup he started with his $100k
for $3.4 billion at age 18.
Hell yeah.
6:12 PM · Aug 24, 2020
Name: @tobi
1 Reason It Went Viral: Tags Elon Musk in a meme. Nuff said.
The Tweet:
Tobi Lutke
@tobi
Reddit never change
12:53 PM · Oct 31, 2019
Name: @tom_hirst
1 Reason It Went Viral: A resource every person in XYZ group needs to read this
thing. (In this instance, that's freelancers.)
The Tweet:
Tom Hirst
@tom_hirst
Pricing freelancing projects.
Everything I've learned.
A h d
A thread.
11:55 AM · Jun 30, 2020
Name: @traf
1 Reason It Went Viral: Made something so beautiful it can't help but stand out on a
timeline. Everyone would want this.
The Tweet:
Traf
@traf
Current iOS 14 home screen setup.
3:44 PM · Sep 20, 2020
Name: @TrungTPhan
1 Reason It Went Viral: Share dank memes.
The Tweet:
Trung Phan
@TrungTPhan
me editing the Google Doc from my phone
4:06 AM · Mar 2, 2021

Name: @vensykrishna
1 Reason It Went Viral: Be helpful and kind. Build for good.
The Tweet:
Vensy | hydCOVIDresources
@vensykrishna
Two months ago, I wouldn't have been able to imagine that

I'd be able to create an app in 2 hours
that would respond to a national emergency
and one that would be able to serve 50,000+ people in two

days.
I'm a lawyer with no tech education.
No code has changed everything.

7:36 PM · Apr 22, 2021
Name: @vincenzolandino
1 Reason It Went Viral: Spills some hard truths that we all need to hear.
The Tweet:
Vincenzo Landino
@vincenzolandino
“Busy” is the worst excuse.

2:46 PM · Feb 9, 2019
That’s the end folks!
If you enjoyed this, please:
1. Retweet the first tweet

2. Follow me @heyblake
•••
Jun 21, 2021 • 10 tweets • heyblake/status/1407121917136437248
You're not using one of Twitter's killer features for growth.
You need a Twitter SEO strategy.
Here are 7 steps to grow using Topics:
Step 1: Treat Topics like Twitter SEO
How-to: Go through the list of Twitter Topics and treat it like keyword research.
What do you want to be known for? What topic can you create valuable content
around?
Step 2: Identify 5 topics as your main keywords
How-to: Pick only 5 right now. You'll go all-in on creating daily content around these
topics. You don't have to use the exact keyword of the topic every day, but the general
topic needs to be in your wheelhouse.
Step 3: Find patterns from topic trenders
How-to: Set aside 15-30 mins daily to study tweets in your selected topics. Identify
formats and topics that garner great engagement. Try to find out why. Use this as fuel
for your own content ideas.
Do NOT post valueless tweets.
Step 4: Fill out content calendar for 1 week
How-to: Using the data and patterns you've collected from research, write out enough
content to fill a week. I recommend starting at 1 post per topic per day. Don't just
tweet clickbait.
Publish and begin collecting engagement data.

Step 5: Analyze results — what works, what flops
How-to: Conduct a weekly post mortem for your topic tweets. How many tweets
trended for a topic? Was your engagement better or worse than usual?
Make plans to improve writing and format for next week.
Step 6: Double down on topics you trend in easily
How-to: Identify the topics where you seem to always be trending. Double down on
these (while ensuring you can consistently make valuable content around them.)
Tweet in them twice as often.
Ditch non-performing topics.
Step 7: Repeat steps 4 - 8 weekly
How-to: The goal is to always be improving your writing and formatting for topic
tweets. If you can document your learnings, you can improve 5% per week.
That compounds SO much over time.

Quick Recap:
1. Treat Topics like Twitter SEO
2. Identify 5 topics as your main keywords
3. Find patterns from topic trenders
4. Fill out content calendar for 1 week
5. Analyze results — what works, what flops
6. Double down on topics you trend in easily
7. Repeat weekly
That's all, folks!
Did you like this thread?
1. Retweet the 1st tweet above

2. Follow me @heyblake for more
P.S. FIVE random people who RT the first tweet will get FREE access to Twitter PHD
(premium Twitter group usually $79 per year) 👀
0:00
•••
Hypefury - Simple audience building @hypefury
Aug 10, 2021 • 10 tweets • hypefury/status/1425169099324329986
Writing Tweets in an art.
7 Actionable ways you can become an artist
👇👇
󾠮 Cut 'em
While editing a tweet ask yourself “Does this word provide insane value?”
If not, cut it.
Example 👇
❌ I think following your dreams is bad advice. It makes us feel like a slave and keeps
our dreams on a pedestal.
✔ Following your dreams is bad advice. It creates slaves by keeping our dreams on a
pedestal
The second line is clearer, concise, and easy to read.
󾠯 Hooook 'em up with hook lines

When you write your first tweet in a value-giving thread,
INDICATE the amount of value your reader will get.
This masterpiece from Chris is a great example -

Chris Hladczuk
@chrishlad
Jerry Seinfeld made $267 million in 1998.
He's the most successful comedian ever.
But it all starts with a 6 step writing system.
Here's a THREAD that will give you the tools to build any
skill:
8:14 PM · Jul 25, 2021
Tweet your reply
󾠰 One Tweet = One Idea

Your tweet’s "Time to Impact" should be under 2 seconds.
To ensure this, create a simple, straightforward tweet that showcases one idea.
Here's what @david_perell has to say about his —
David Perell
@david_perell
Every tweet should have one idea.
Start with a simple sentence. Then explain yourself. When

you keep the idea simple, your tweet can be long and
people will still read it. Just look at yourself. You've now
read this entire tweet, which is proof that the one idea
strategy works.
9:16 PM · Mar 29, 2020
Tweet your reply
󾠱 Comparisons are not always bad

Use them to prove something is better/worse without explicitly calling it out.
They create a bias in the reader's mind.
One option suddenly becomes better -> Better chances of persuasion.
@joserosado uses it here

Jose Rosado • Sales & Persuasion
@joserosado
Harvard = $100,000 tuition for remote classes.
A course on Twitter = $25, $39, $47, $97.

1:29 PM · Mar 19, 2021
Tweet your reply
󾠲 Go the story way

Who doesn't love stories!
Narrate stories.
Have a plot, character, suspense and villain.
Your life's villain can be your weight, poverty, 9-5, just anything.
You can also find interesting ones and share -

Alex Garcia
@alexgarcia_atx
Ever heard of the PayPal Mafia?
It's a team of former PayPal employees so prolific that

Business Insider labeled them "The Richest Group Of Men
In Silicon Valley."
After leaving PayPal, many of them went on to build some

of the largest companies we now know.
Here's the list
11:42 PM · Apr 12, 2021
Tweet your reply
󾠳 One-liners work!
'What' you say matters more than in 'how many' words.
Try to pack in as much as you can in one line.
Infact, one-liners go viral more than anything else.
Here's a great example
Matthew Kobach
@mkobach
Better to admit you don’t know than to pretend you do

4:06 AM · May 27, 2021
Tweet your reply

󾠴 Memes are cultural transmissions
Everyone loves memes.
They're fun, relatable and easily grasped.
Use Reddit/ Instagram to find memes and replace them with what fits on Twitter!
Well, Elon is doing it too :p
Elon Musk
@elonmusk
11:17 AM · Jul 24, 2021
Tweet your reply
You can download our FREE Twitter growth course on @gumroad here:
Twitter Basics: Grow your Twitter
Learn the tricks the big guys use to grow their Twitter account.This Twitter ebook
contains 12 pages of tips that will help you grow your account faster. You'll learn
what to do to get more people to…
https://gumroad.com/l/ahvEV
•••
James Baird @james_d_baird
Apr 9, 2021 • 9 tweets • james_d_baird/status/1380358506830835713
Six threads on how to explode on Twitter:

1.
Toby
@tobydoyhowell
I've been running @morningbrew's social media for the

past ~2 months
here's a thread of a few things i've learned
Twitter strategy only for now
Insta later
11:36 PM · Jun 15, 2020
Tweet your reply
2.
David Perell
@david_perell
My Twitter account is more valuable than my college

diploma.
These are the best things I've learned about using this
wonderful platform:
1. If you want to build an audience, help people. Teach

them and entertain them. Share what you learn and make
your followers smarter.
8:30 PM · Mar 27, 2020
Tweet your reply
3.
Daniel Vassallo
@dvassallo
How to get your first 1000 followers

6:12 PM · Aug 14, 2020
Tweet your reply
4.
@jackbutcher
@jackbutcher
Building Audience through Proof of Work: (thread)

6:50 PM · Apr 1, 2020
Tweet your reply
5.
Jakob Greenfeld
@jakobgreenfeld
Inspired by @ShaanVP I recently changed my content

strategy, and it definitely works.
In a nutshell:
• focus on "blockbusters", Twitter is hit-driven,

consistency is overrated
• always start with a viral emotion - WOW, LOL, WTF,
AWW, EPIC, NSFW, OHH, FINALLY
5:05 AM · Apr 8, 2021
Tweet your reply
6.
Alex Llull
@AlexLlullTW
Content is king, but format is queen.
Your content can be great, but if its not easy to consume,

it won't be seen.
How can you improve your tweeting style?
By stealing from the best.
A thread
7:04 PM · Aug 19, 2020
Tweet your reply
And don’t miss this workshop by @david_perell and @mkobach
https://www.youtube.com/embed/P5d6zm3YbqM
Go to the top of this thread and smash that like button 😊

James Baird
@james_d_baird
Six threads on how to explode on Twitter:

3:14 AM · Apr 9, 2021
Tweet your reply
•••
Justin Mikolay 💻 @jmikolay
29 Mar • 81 tweets • jmikolay/status/1376575545341804549
A distillation of what @naval, @shl, and @benthompson

said about the creator economy on Clubhouse this
weekend:
Naval: To be a good creator, you have to be creative, and being creative means
constantly creating things.
You’re not just creating something; creativity is who you are and what you do. You're
always creating things in your domain. Nonstop. Constantly.
Naval: There's a tinkering mentality that can keep you ahead of the curve.
Most successful creators are tinkerers. They just play at the edges of their field on
something that’s interesting to them, but they don’t do it with a strong motive.
They’re genuinely interested.
Naval: When kids are playing, most of that time is “wasted.”
But once in a while, it will result in something that might be a hobby. And for an
adult, it might be a vocation.
Naval: Everyone's curious about something.
Sometimes it gets drilled out of you, but humans are creative. Nobody wants to sit
there and do nothing all day (that gets boring). A big part of success is finding your
natural self-directed curiosity and following it.
Naval: Everyone has some personal curiosity and obsession that's driving them, and
the beauty of the internet is no matter how strange that is, there's a bunch of people
out there who are also into it, and it’s probably big enough you can form a business or
audience around it.
Naval: Creative people have always been the ones who get to run things and get paid
the most.
In the past, there were just were fewer creators. Now, many more people can
participate in the creative act.
Naval: Not everyone is going to be a creator yet, but just because half the world can't
be a creator doesn't mean you can't be.
Naval:
Step one was a creator on the internet.
Step two was a creator on the social networks.
Step three is a creator on the tools for cross-network monetization.
Naval: Above the Labor Economy and above the Capitalist Economy is the Creator
Economy.
Beyond laborer and capitalist, the highest form is creator. Everyone's either creating
code or media or products. In that sense, the Creator Economy is the apotheosis.
Sahil: It’s easy to get caught up in millions of followers, but 400 followers is an insane
amount of people.
You'd fly to another city to speak at an event with 400 people. 400 people subscribing
to your newsletter for $10 a month is a living for almost anybody in the world.
Naval: The inverse of your calendar is your creativity. Creativity begins with an empty
calendar and it ends with a cluttered calendar.
Once your creativity is demonstrated, everybody wants a piece of your time. The
tradeoff is you can no longer be creative.
Ben: Some people need time to be creative. I need to force myself into it. It doesn't
work if I let myself sit around and wander.
For me, it’s the consistent disciplined application of thinking that leads to
breakthroughs.
Naval: If you get enough advice, it'll all cancel to zero.
This is all meant to be inspiration. Don't take it too literally. You can't follow anybody
else's path to success. It’s a single player game.
Naval: Other people aren’t going to give you the space to be creative.
You’re the most creative on your own or with one or two thought partners maximum.
Once you get past that point, you're not going to be creative anymore.
Naval: Other people are going to fill up your time with well-meaning tasks.
They're not going to understand you need large blocks of alone time or with a
partner. Brainstorming and coding and writing are largely solitary or at best pairwise
activities.
Naval: If you want to be creative, you have to be in either a very small organization or
you have to be ruthless.
You have to be downright rude about protecting your time so you can do solitary or
pairwise work.
Naval: You have to be in a certain position to do this, but a useful hack when people
ask you to do things is to say, “Actually, that's something other people can do, so you
should ask other people to do that. Ask me to do the things that only I can uniquely
do.”
Naval: When you list things only you can do, you focus on your strengths and what
you enjoy.
Doing that helps people know when to ask you things. It builds your brand, it leans
into your superpower, it’s more enjoyable, it puts you in flow more often, and it’s
more efficient.
Naval: Success follows a power law distribution, but there are many power laws
because you can compete on many different things.
Yes, only one person can be the top of the leaderboard, but you can have many, many
leaderboards.
Naval: In the sense money is a single leaderboard, in the money game there will
always be someone higher than you and lower than you.
But that's not necessarily a cause for alarm if you can meet your basic needs.
Ben: Some people miss that the internet inverts everything. You don’t have to
differentiate by being clever.
Even if you’re only average, you can differentiate by talking about a particular topic
and filling a niche. It’s an opportunity to be the only one doing something.
Naval: The internet economy isn't zero-sum; it’s status hierarchies that are zero-sum.
If you're overly concerned with the status hierarchy, you'll never be satisfied. But if
you're fine with the wealth hierarchy and only need to hit a certain threshold, we can
all get there.
Naval: In any given medium, there’s always an advantage to being first, to being a
connoisseur, to figuring out which platform is going to do well, and to adopting it
early.
Naval: I don't believe in self-promotion.
What the world craves is authenticity, and few people are authentic. Deep down,
people know when someone is putting on a show. People crave truth and when they
find someone who is speaking their truth, that’s naturally attractive.
Naval: Being authentic doesn't necessarily pay dividends in a way that can be easily
measured and tracked, but it builds the single most important thing: credibility.
Naval: Product-market fit is a way of creating passion.
Some companies have product-market fit and the founder is passionate. Other
companies don’t have it and the founders aren't that passionate. Then they find
product-market fit and suddenly everybody's passionate.
Naval: The way to double down on your strengths is to be at the cutting edge of your
domain.
When you find the hardest things in your domain, you can hone yourself against
those and get even stronger.
Ben: Learn how to be in your particular moment.
If you fixate 5-10 years in the future, the danger is you succeed and end up in a place
that’s not relevant or interesting.
Often when you get distracted by where you want to go, you don’t take advantage of
the spot you’re in.
Naval: I don’t approach creativity by solving my way past a specific problem.
It's more about thinking and absorbing, walking around and learning. I don't know
where the ideas will come from, but they’ll come.
Naval: Nobody knows how creativity works. You just follow your natural intellectual
curiosity and load your brain with problems.
Next thing you know, you're connecting things together. Most ideas are nonsense, a
few stick, you brand them and figure out how to execute on them.
Naval: You don’t engineer creativity, you foster conditions for creativity. When a
cloud is heavy with rain, odds are it’s going to rain.
Naval: Some creative acts are solitary, some creative acts are impossible with just one
person. So much of it is riffing back and forth.
Naval: Your only moment of power and knowledge is the present. And the present is
your only moment to act.
That’s not to say you shouldn't have goals and plans, but if you stick too closely to
them, you'll miss reality.
Naval: Life is more about navigating from the small set of options presented to you
than it is top-down planning.
For every 100 companies I’ve seriously made an effort at starting, one has gotten
launched. You're just constantly trying stuff and iterating.
Naval: David Deutsch says conjecture plus criticism drive science. Matt Ridley says
trial and error drives innovation. Others say variation and selection drive evolution.
These are variations on a theme: try a lot of stuff, get feedback, see what works, and
stick with that.
Naval: Even if it’s not necessarily true, it’s good to play with the idea that intelligence
plus experience equals wisdom.
Wisdom naturally brings peace and peace naturally brings happiness. If peace in
motion is happiness, we just need to give it some time.
Naval: Don't take yourself so seriously. We're just monkeys chattering.
I don't think of myself as a critical thinker. I’m just a person. If you're a critical
thinker, that’s a big mantle to bear.
Naval: The more seriously you take yourself and the more seriously you take your
thoughts, the less at ease you're going to be.
Just go through life. Enjoy it. If you’re healthy and have a roof over your head, you're
doing great.
Naval: Startups are the Olympics of tech.
You're getting the brightest people in the world who've dedicated their lives to their
craft. They work day-and-night and compete on a winner-take-all playing field, where
#1 wins everything, #2 gets something, and #3 loses it all.
Naval: The tech industry’s structure is formidable because the winning solution can
make a billion dollars, there's no room for second place and half-hearted efforts.
You don't show up to build anything serious unless you’re going all in with an A-class
team.
Naval: If you care about an idea, you're going to need to work with the best people.
No amount of money can hire those people.
They have to be just as passionate as you, and they have to be incredibly skilled. Why
would they want to work with you in the first place?
Naval: Building isn’t a money problem, it's a people problem.
You have to track down the top athletes in the space, then you have to convince them
to work with you, then you have to convince them to spend their time on it, then you
have to convince them they should keep you.
Naval: When people say, “I have an idea for a product, do you have a tech team to
build it?” That’s like saying, “I have an idea for a book, do you have an author to write
it?”
The value is in the writing and the difficulty is in the creation.
Ben: If you feel the need to pursue work life balance, then you are not in work that is
going to lead to great creative outcomes.
If you want to master something, it has to be something you’re obsessed with. It has
to be your life.
Naval: Work-life balance is nonsense. It implies work is suffering and life is relief.
That just means you're in a bad situation to begin with.
When that happens, you need to get out of that situation and get to where you can
control your own life.
Naval: It takes just as much effort to do well at a video game as it does to start a
company.
Naval: If you find yourself craving holidays, that means you’re robbing yourself of a
good day.
You eventually want to get to a point where Mondays are no worse and no better than
any other day.
Naval: When you get away from the idea of work life balance, you get to a mode
where your work is your life.
To use the old Robert Frost phrase, you unite your avocation with your vocation.
Naval: Pessimism is self-fulfilling.
When there are so many nonlinear upsides floating around, and you want to take bets
until you find one that goes nonlinear, the proper philosophical approach is rational
optimism.
Naval: A lot of people are spinning their wheels and spending a lot of time on make
work, and the older you get, the better you are at declining work you know is useless.
Naval: 99 percent of the work we do is useless.
We still have to iterate our way to the one percent that’s useful, but in an ideal world
where we were omniscient, we’d just cut our way to the one percent.
Naval: We have to do the work to build up expertise for the one percent that works, or
we have to find the one percent that works through trial and error.
But as we get older, instead of taking 100 shots on goal to get to the one that works,
we get better at narrowing it down.
Naval: A lot of judgment is just knowing what not to do in the first place.
The ability to say no and be correct is a superpower.
Naval: The ability to filter things out efficiently comes through experience, but if
you're becoming more experienced and you aren't filtering projects and firing
customers and declining working and turning away money, then you're not going to
scale.
Naval: In the age we’re in, decisions get magnified 1,000 times, 100,000 times, or a
million times. One person decides to code Facemash at Harvard and it becomes
Facebook; the other person decides to code something you've never heard of because
it was close but not quite.
Naval: Hard work is important to the extent it builds up judgment.
Eventually when you have judgment you should be saying no all the time.
Naval:
-Outsource anything that’s less than your aspirational hourly rate (labor leverage).
-Invest behind your decisions to multiply the force you’re exerting (capital leverage).
-Code, write, or make something with zero marginal cost of replication (product
leverage).
Naval: The good and the bad with crypto is it’s going through a Cambrian explosion.
Every possible scheme you can dream up and make money, where you recombine A &
B & C and stir them together is being done and it's dizzying how fast it's moving.
The market is gonna try it all.
Naval: Crypto is very difficult to regulate without scaring it overseas or destroying it

locally.
If you do that, then you pass up on the fruits of it, and the fruits of it are tantalizing.
It’s like capitalism or tech. You can squish it in your country, but it will cost you.
Naval: It's hard to glibly describe crypto, but on one level it replaces networks with
markets.
Where we had networks of abundance and didn’t know how to govern it, we did it
with a dictator or a sovereign or a corporation. Now we have a way to do that with
users in charge.
Naval: You could forego crypto, but then you're stuck in the old model or
organization.
It's like being stuck in a form of communism when the rest of the world is moving to
capitalism, and that difference will become more and more stark over time.
Naval: Each generation has to make a mental leap past the last one into where value
is coalescing.
VCs only used to invest in hardware and the idea of investing in ephemeral software
was ludicrous. The next thing comes along (crypto), and people think it's a
hallucination.
Naval: Art on the wall only has value if other people think it has value.
Bitcoin only has value if other people think it has value. Art and bitcoin have value
when people exchange it for things we agree have value.
Naval: Crypto is weird: you have to build wallets and private keys and tokens and
curves. You're building with Legos and they're playing Minecraft. It's a different
game.
Legacy companies will have to become new organizations built from first principles.
Naval: Crypto is incompatible with the legacy financial system.
It can interface at some points, and those points can be valuable, but those interface
points are still on the edge of where crypto operates. Crypto wants to operate in an
all-digital, on-chain, all-crypto domain.
Naval: NFTs aren’t the panacea some artists hope they are. There’s support for NFTs
because people think it’s how artists are going to get rich, but that’s not going to
happen.
Everything in the world is a non-fungible token; it’s fungibility that’s rare.
Naval: The things we’ve made fungible are largely manmade and rare.
Almost everything you see in the manmade world is a non-fungible token. There's an
infinite amount of art. The question is, how do you stand out?
Naval: NFT is too broad a term. It could be an item I pick up in a game, it could be a
piece of land in the metaverse, it could be a name in the domain name system, those
all have enforced scarcity. But pure digital art doesn’t have enforced scarcity.
Naval: NFTs are an interesting innovation. But the vast majority of art is not going to
make any money.
You still have to build a social consensus around your piece of art that it will hold
value in a distinct way from the next 100 million pieces of art that have just shown
up.
Sahil: Owning art is a status game, and because of that, it’s unpredictable. It’s hard to
be successful at a status game because it's not up to you.
Other people have to agree the stuff you’ve created is valuable, even though it’s not
inherently valuable.
Sahil: If you want to make a living as a creator, build an audience around something
you know.
That’s the hard part, and NFTs aren’t going to give you that part. The true non-
fungible asset is your audience. You can’t give it to anybody else even if you wanted
to.
Naval: If the venture capital industry by and large hates it, you should do it.
Naval: VCs hate competition because they're selling a commodity product. Money is
the ultimate commodity. It's branded by the Federal Reserve.
Your brand doesn't matter. VCs have the hardest sales job in the world: they have to
brand money.
Naval: So much of VC is about status and signaling and condescension and appearing
like you're in the right class.
VCs have developed a black art in creating, signaling, and transferring status on
companies. If you see through that as an entrepreneur, you can get great bargains
Naval: These days investors get taken advantage of more than entrepreneurs.
20 years ago, it was mostly investors taking advantage of entrepreneurs.
Naval: The real competition for VC is coming from crypto. The largest angel investor
base is in crypto: the market cap is approaching $2 trillion.
A lot of people who are happy to invest $100 million in a DeFi protocol and they
wouldn’t know where to start with a YC company.
Naval: You want to have a small number of diehard fans and a small number of
haters.
What you don't want is a large number of people who are half-interested.
Naval: Getting under 140 characters used to be the real art.
When you hone something to under 140 characters, it builds a Lego block you can
then use for your thought patterns later.
Naval: The more it approaches poetry, the less translatable it is.
https://www.youtube.com/embed/xLcy1ifkoK8
•••
May 6, 2021 • 35 tweets • jmikolay/status/1390364647941935107
THREAD: I didn’t start participating on Twitter until I was

40 years old.
When you learn things in your 40s, it’s not too late to
pretend like you figured them out in your 20s.
Here's 1,000 words on what I’ve learned about writing,

creativity, and putting yourself out there:
People have been building tools for thousands of years to free you to do more creative
work.
Do it.
If you have enough curiosity, attention, and time,
No one can stop you.
Everyone on the internet is asking you the same question: what have you done for me
lately?
The internet rewards people who enjoy what they're creating.
The internet rewards people who take remote control of your attention.
The internet rewards people who publish more that people who prepare to publish.
When things get hard or complicated:
-Get started. It’s the hardest part of any task

-Keep going. Success is inevitable through hard work over time
-Challenge yourself. Joy and duty are one and the same
The way Paul Azinger describes Tiger Woods in this video is the way I feel about great
creators and performers in any field.
They raise their work to an art form, and every one of their “shots” carries extra
integrity.
For example: @jackbutcher @ljin18 @gregisenberg

0:00
Don’t define “your niche” at the outset; just start sharing.
The more you share, the more you interact with like-minded people and discover
about yourself.
I've learned more about myself by participating than I ever did consuming.
If you worry less about your creative outputs and more about your creative inputs,
The outputs will take care of themselves.
Write two pages about anything. Don't use the verb *to be* (No am, is, are, was, were,
been, or being.)
Those two pages will change the way you look at writing forever.
Watching or reading something a second time isn't just twice as effective, it's ten
times more effective.
No one cares about the last thing or the thing before that
The main thing is the next thing
Simply make outputs faster than you deplete inputs
Success in four steps:
-Share ideas in the spirit of helping others

-Apply ideas in a continuous cycle of learning
-Create things from the things you’re consuming
-Capture less value than you create
The closer we observe the more we learn

The more we learn the more interested we become
The more interested we become the closer we observe, in a virtuous circle.
Don’t write about new interests; write about new forms of old interests.
Successful founders are optimists living in the future.

"No pessimist ever discovered the secret of the stars, or sailed an uncharted land, or
opened a new doorway for the human spirit." - Helen Keller.
“One must see it, not as it is, but as it will be.”

-Carl Becker
When your creative process stalls, read a classic book on any random topic.
"Usefulness is not impaired by imperfection. You can drink from a chipped cup." -
Greta K. Nagel
How to be creative and happy:

-Preserve what's important to you
-Discover what's important to others
-Forget everything else
Taking notes on the quality work of others associates you with quality work. Before
they created their own masterpieces, some of the best writers of the past 150 years
started by writing book reviews.
Today the options to do the same are unlimited.
The first and second laws of the internet:
Be Helpful
Be Yourself
Top performers listen more intently than the average person, and they’re more
selective about what you’re listening to.
My favorite people on Twitter are curious, optimistic, enthusiastic, resourceful,

imaginative, forward-looking, and kind.
If you want your writing to feel rich, get rid of things.
If you want self-education, write.
Knowledge decays with an alarmingly short half-life.
We underestimate how much information we forget day to day. Think of the last
podcast you listened to, then try to remember five things you learned.
Then skim this summary of a single conversation.
Justin Mikolay
@jmikolay
A distillation of what @balajis said in conversation with

@tferriss on The Tim Ferriss Show:
3:48 PM · Apr 12, 2021
Tweet your reply

“Take bets until you find one that goes nonlinear.” -@naval
“Ask yourself, ‘Can I give more?

The answer is usually “Yes.’”
-Paul Tergat, distance runner, Olympic champion
Great observers can't help but create.
On the internet and in real life, good writing is valuable writing.
“When you wrote a paper, did you fail the paper if you didn't change what the teacher
thought?” -Larry McEnerny, Director of Writing Programs, University of Chicago
Most of the value in writing comes from compressing what's there, not adding
something new.
Don’t spread ideas too thin. Instead, concentrate them.
Otherwise, in the words of George Kennan, "The assailant weakens himself as he

advances."
Put your own stamp on the information you consume.
Active content creation comes from active content consumption.
To quote Kirby Ferguson, “Creativity comes from without, not from within.”
Creative victory is the ability to publish again and again.
The naturalist John Muir, Father of our National Parks, philosopher and writer,
looked at the world the way creators look at books and the internet...
Be kind to yourself.
“Eventually, all things merge into one,

and a river runs through it.”
Norman Maclean
1976
•••
Pratham @Prathkum
Jun 14, 2021 • 20 tweets • Prathkum/status/1404396604375830534
I randomly started Twitter but built ~100K audience in

about 12 months
Here's how you can also do it 🧵

📌 1. Make your place in the well-established tech community
This sounds tough but actually, it is not. You just need to put content but try to
deliver the content from the one technology.
For example, When I started, I posted only CSS arts nothing else
Why?
Obviously, you can put diverse content as well but we need to tell the community
that, hey, I am X and I am good at Y technology.
This will bring quick light to your profile.
Once people will start recognizing you by your content then you can push the
boundaries of your content.
I started with CSS arts but now I post about
- Web development
- React
- audience building tips
- Motivational
- and some other stuff 😁
📌 2. Frequency of your tweet
I analyzed many profiles and one glimpse I found is the inconsistency in the initial
phase. Everything takes time. Try to post at least one tweet per.
📌 3. Do you actually need planning before posting?

Social media is not all about sharing resources and content only. You can also share
some random stuff related to your day-to-day life. And I guess there is no planning
required for this type of tweets
For example:
Some big and fully-fledged thread needs a little bit of planning so that we can deliver
stuff accurately and in proper sequence.
For example: While writing this thread, I have already written some key points
📌 4. Don't be a content bot

Posting something related to your life, work or any other details would also prevent
you from being a content bot
- Hence don't just put content or resources, talk a little bit about other stuff as well
📌 5. Hashtags
I'm not sure whether hashtags actually increase the reach of your tweets, but to the
human eye, hashtags make your tweets unpromising.
I used to use hashtags but only 2 or at most 3 and once I crossed 500 followers I
never used hashtags again
I have seen many accounts using hashtags in their bio. Immediately remove them,
they are just making your profile look spammy. Just an opinion
📌 6. Optimize your bio

Your bio should be short, concise, coherent, and to the point.
I am a student that's why I don't have much to write in my bio that's why my bio is so
minimal
Write something in your bio which can be motivational to others. Check out Oliver's
(@oliverjumpertz) bio. He has 20+ years of experience which is close to my age 😅
📌 7. Reply reply and reply

Social media is nothing without interaction.
Thank you!
I agree!
Awesome stuff!
This is not interaction. If you agree with someone's tweet don't just write I agree, give
a proper reason why you agree. For example
Some of my "I agree" replies...

📌 8. Consider yourself as a part of your audience
This is the key point for me and it helps me to come up with new and interesting
ideas for my content.
I try to cover some difficult and tricky concepts in which I faced some difficulties
when I was first learning it
📌 9. Put your true values

Nothing can be achieved without the efforts. Try to help others as much as you can.
I help others by writing long threads and creating handmade cheatsheets 💖

📌 10. Try to win the trust of your audience
Social media is all about building trust online. Contribute in the community as much
as you can so that people start loving you
Awesome people are saying about me ❤
@razacodes simply double his impressions using some of my tips 🤩
•••
And I guess that's pretty much it for this thread. Share it with your connections, it
means a lot to me
Implement these 10 steps into the practice and see the changes. I'll catch with my
next thread, until then keep tweeting 😉
Trevor McKendrick @TrevMcKendrick
14 Dec • 31 tweets • TrevMcKendrick/status/1338558086387101697
👋🌊 [new thing] - What gets a tweet get retweeted?

I love studying narrative & storytelling - so I spent > 20
hours digging through Twitter building an index of popular
tweets
Here's 10 categories of tweets that got traction, with a few

examples of each:
1a) First up we have INSIDE INFO
"Work in public" is becoming more common because people ❤ those juicy behind-
the-scenes details
@dvassallo gives a screenshot of his sales number, and then goes even deeper with
marketing channel details, etc.
Daniel Vassallo
@dvassallo
I've been in the self-published ebook business for 16 days now,

and just crossed $40K in sales.
I can't pretend I'm an expert in this profession, but here's

everything I did so far.
A thread.
1:50 AM · Jan 12, 2020
3.7K 597 people are Tweeting about this

600 RTs
1b) This 6-year old tweet from @TZhongg of intern offer $$ amounts from a bunch of
tech companies is one of my favorites because it's a great example of information
we've all have access to, but she recognized the value in publishing it
TZ
@TZhongg
Friend made a list of top internship offers
5:02 PM · Nov 23, 2014
1.8K 1.9K people are Tweeting about this
1,700 RTs
1c) @shl's popularity ballooned when he published the 8-year history of Gumroad.
The entire story is there: sales charts, layoffs, buying his investors' shares back, and
going back to working alone.
Sahil
@shl
Here it goes! My best attempt at compressing the last eight

years of Gumroad into a single article. Includes: Failing to raise
money, laying off 75% of the company, building back up and
becoming profitable, restructuring our cap table, and more…
Reflecting on My Failure to Build a Billion-Dollar Company
It took years for me to realize my pursuit of growth was misguided from the
start
marker.medium.com
3:31 PM · Feb 7, 2019
2,900 RTs
2a) Next up we have REFERENCE GUIDES

Tweetstorms that are exhaustive or so in depth that you'll want to come back to them.
@polina_marinova created 10 lessons from her newsletter @ProfileRead, with a link

to 10 different stories to go deeper
Polina Marinova Pompliano

@polina_marinova
Here are the top 10 actionable lessons I've learned from the
world's most successful people by working on the
@ProfileRead every week:
12:41 AM · Jul 29, 2020
450 RTs
2b) @sriramk gave us a terrific list of curated, internal company memos. Lots of great
reads in here that his audience would want to bookmark
Sriram Krishnan
@sriramk
[new] I love reading great internal company memos for

the insight they give into institutions and behavior. Over the
years, I've been collecting public ones and I started putting up a
few on my site --> sriramk.com/memos
Some previews below.

9:58 PM · Oct 20, 2019
700 RTs
2c) @lennysan wrote a lesson on retention metric benchmarks by company. You'll
save this for whenever someone wonders "is our retention any good?" which will be
very often
Lenny Rachitsky
@lennysan
What is good user retention? Advice from the experts:
• Consumer Social: 25% 45%

• Consumer Transactional: 30% 50%
• Consumer Subscription: 40% 70%
• SMB / Mid-Market SaaS: 60% 80%
• Enterprise SaaS: 70% 90%
(Read on)
3:11 PM · Jun 29, 2020
2K 336 people are Tweeting about this
350 RTs
3a) Next up is DAVID VS. GOLIATH

Punching up is a fantastic way to tell stories & get traction
@APompliano is a master at this move and uses it to represent the little guy. Here he
uses the power of the Internet to pick on Harvard.
Pomp
@APompliano
Harvard just announced they’re charging the full $50k a year

for 100% remote classes this coming year.
Maybe kids should just listen to podcasts, watch YouTube, and

read books instead.
5:10 PM · Jul 6, 2020
4,800 RTs
3b) @Post_Market (underrated follow btw) seals the deal on this tweet with "nobody
knows anything" - i.e. you TOO can be a great investor, regardless of background,
expertise, etc.
Post M.
@Post_Market
Luckin Coffee, the multi-billion dollar Chinese coffee start-up

admits to fraud (down >70%). It’s top holders are
representative of the worlds “top” investors (Lone Pine, P72,
GIC). Further evidence that nobody knows anything.
12:46 PM · Apr 2, 2020
4K 960 people are Tweeting about this

1,000 RTs
3c) And here's @ShaanVP with the screenshot of Parler topping the app store charts.
Yet another thing we all had access to - the trick was framing the narrative in the
context of beating the bullies of "big tech"
Shaan Puri
@ShaanVP
Wow. Parler just became the #1 app on the App Store.

“Unbiased Social Media” is basically a giant to Twitter and
Facebook
1:35 AM · Nov 8, 2020
1,600 RTs
4a) CONTRAST
Just like Versus videos on YouTube
@abarrallen compares 2 types of companies in a way that's punchy yet agreeable.

Great example that it doesn't have to be snarky and you don't have to (necessarily)
take a side - tho that can help
Allison Barr Allen

@abarrallen
If you want to Optimize things, work at a big company.

If you want to Build things, work at a startup.
2:10 AM · Nov 11, 2020

1,100 RTs
4b) @ballmatthew does a straight comparison of gaming and film gross revenues.
Quick way to drive the point of one industry's ascendency versus another
Matthew Ball
@ballmatthew
WORLDWIDE REVENUES
Film Box Office

2018: $41B (+5%)
2015: $39B
Video Gaming
2018: $138B (+50%)
2015: $92B
This has not yet sunk in.

5:12 PM · Sep 24, 2019
3,600 RTs
4c) @kimmaicutler shows the (painful) contrast between building in China versus
San Francisco. Putting concrete details & examples to the accepted narrative gives
you a strong shot at getting retweeted.
Kim-Mai Cutler
@kimmaicutler
A train station started at 6 p.m. and completed by 3:30 a.m. in

Southwestern China.
A Bus Rapid Transit line down Van Ness. First studied by San
Francisco planners in 2001. Recently delayed by two years until
2020. sfexaminer.com/two-mile-long-…
SCMP News @SCMPNews

1,500 Chinese construction workers built this train station in just nine
hours.
4:13 AM · Jan 28, 2018
1,500 RTs
5a) SURPRISING EVERYDAY TRUTH
Take a common everyday thing we all know about & show why it's wrong or off.
Here @juliagalef demolishes our low-caloric love of tic tacs in 247 characters
Julia Galef
@juliagalef
TIL that Tic Tacs are allowed to say they contain zero sugar
even though they're almost entirely pure sugar -- because a
single Tic Tac is 0.49 g and technically if a serving of a food
contains < 0.5 g sugar you are allowed to round down to zero
5:07 AM · Apr 6, 2018
2,000 RTs
5b) @devonzuegal shows where the 10,000 steps rule actually comes from. Surprise -
it's not because of anything health related
Devon
@devonzuegel
We've all been targeting 10k steps a day because some

Japanese pedometer company thought the character for
10,000 (万) looks like a person walking...
Steve Stewart-Williams @SteveStuWill

You don't need to walk 10,000 steps a day.
theatlantic.com/health/archive…
"It turns out the original basis for this 10,000-step guideline was really a
marketing strategy... [T]he actual health merits of that number have
never been validated by research."
9:42 PM · Jun 7, 2019
5,900 RTs
5c) I chose this one because it uses everyday pictures of everyday things to kind of jolt
you out of your everyday existence.
It surprises you that yes, maybe things are a little boring.
In classic @visakanv fashion, it's an epic thread
visa is chilling tf out

@visakanv
we already live in a boring dystopia
12:34 PM · Apr 29, 2018

51,600 RTs
6a) FIRST HAND LIFE LESSONS
What stories can you share from your life that would help others?
@jesslivingston goes into detail on how she was raised, founding YC, how she didn't
know what to become, etc. in this classic post
Jessica Livingston
@jesslivingston
Grow the Puzzle Around You

foundersatwork.posthaven.com/grow-the-puzzl… #FFCNYC
Grow the Puzzle Around You

In 2005, I cofounded Y Combinator, the first "accelerator." Today there are
hundreds of them all over the world, but in 2005 what we were doing was so…
foundersatwork.posthaven.com
6:49 PM · Jun 30, 2018
225 78 people are Tweeting about this
95 RTs
6b) @csallen makes a more narrow yet actionable point.
It works because he's the authority on all things indie hackers - of course flexibility
would make sense for people working on their own
Courtland Allen
@csallen
This is why I'm big on flexibility and avoid a rigid schedule. Work
on things when you have the energy to work on them.
1:47 AM · Jan 5, 2018

180 RTs
Gotta jump for a sec, will be back to finish
7a) TWEET-SIZED BOOK

"Most books should be blog posts, most blog posts should be tweets"
And if you really want to get retweeted, put a book's worth of info in < 280
characters.
@david_perell makes you a better writer with just 1 tweet
David Perell
@david_perell
Business writing 101.
∙ Shorten your sentences.

∙ Make your point fast.
∙ Shorten the introduction.
∙ Use simple words.
∙ Add graphs and statistics.
∙ No buzzwords.
∙ Use more periods, fewer commas.
∙ Write for skimming, not deep reading.
∙ Bold the main takeaways.
4:00 AM · Apr 26, 2020
11.1K 2K people are Tweeting about this
2,000 retweets
7b) @lpolovets summarizes an industry's worth of pricing strategy
Leo Polovets
@lpolovets
Pricing tells a story.
- Low price -> product isn't that valuable

- High price -> this is a premium product
- Freemium -> need time to see value
- $/seat -> every user gets value
- $/team -> the value is for teams, not users
- $/tx -> value on every tx
What do your prices say?

3:30 AM · Jan 15, 2020

. People have written whole books on how to price your product - and he gives a
summary of all that in < 280
460 RTs
7c) @jasonlk offers a book's worth of career advice
Jason BeKind Lemkin

@jasonlk
First time reporting to a CEO?
3 simple things to learn:
- admit your mistakes. CEOs make even more of them. They get
it.
- end excuses. Those don't work anymore.
- when you bring up a problem, make sure you also bring a

solution.
Do just this, you'll excel.

2:40 AM · Apr 3, 2019 from San Francisco, CA
5K 1.1K people are Tweeting about this
. This goes not just for reporting to a CEO but to almost any manager.
1,100 RTs
8a) ACTIONABLE ADVICE

Give me info that I can use right now, today.
@patio11 gives a thread's worth here that I'd wager is ~all new info to the average
recent college grad, and contains many non-obvious truths for the rest of us
Patrick McKenzie
@patio11
Some people really benefit from hearing advice that everyone

knows, for the same reason we keep schools open despite
every subject in them having been taught before.
In that spirit, here's some quick Things Many People Find Too
Obvious To Have Told You Already.
3:16 PM · Dec 1, 2017
3,600 RTs
8b) @garrytan advises founders to get therapy and to get a coach. You can do this
today.
Garry Tan
@garrytan
It is shocking how often startups fail because of the personality

It is shocking how often startups fail because of the personality
flaws and deep seated childhood traumas of their founders and
execs.
Get therapy. Get exec coaching. Do inner work.
It will save you if you let it. You’ll solve problems now and
prevent problems in the future.
2:54 PM · May 17, 2019
1,100 RTs
9a) EVERYDAY BASICS

Common experiences that aren't often expressed that are "snapped" into place with a
tweet
@naval tells you healthy ways to find your next high
Naval
@naval
Highs that don’t lead to subsequent lows:
• Meditation, gratitude, prayer, journaling, unconditional love.
• Yoga, exercise, play, nature walks.
• Creating art, reading for fun, singing, poetry.
• Practicing a craft, pursuing curiosity, work done for its own

sake, flow.
7:32 AM · Sep 30, 2020
4,300 RTs
9b) Another from @polina_marinova because she's great - the tweet speaks for itself.
It works because it's not often talked about but we all know it's true
Polina Marinova Pompliano

@polina_marinova
The 5 daily behaviors that have drastically improved my quality

of life:
1. Getting 8 hrs of sleep

2. Eating healthy meals
3. Exercising for at least 30 mins
4. Consuming quality content
5. Going on an evening walk
If you get the basics right, everything else falls into place
8:33 PM · Jul 22, 2020
1,700 RTs
10a) WE WERE ALL THINKING IT

Expressing something we were all feeling but hadn't yet put into words.
And good lord @nateliason is so right - this is esp. timely given how many people
have been Airbnb hopping throughout the pandemic
Nat Eliason
@nateliason
How is a WiFi speed test not a standard part of every Airbnb

listing?
2:55 PM · Nov 29, 2020
100 RTs
10b) @default_friend expressing a common and (relatively) new insecurity
Default Friend
@default_friend
Anyone get insecure about liking too many of the same

person’s tweets in a short timespan?
7:02 PM · Dec 8, 2020
50 RTs
11) Bonus(!) – IF YOU FIND SOMETHING THAT WORKS KEEP DOING IT
@APompliano went massively viral, then found 2 other ways of using that same
template
Pomp
@APompliano
The smartest people I know:
1. Obsessively read books

2. Pursue new mental models
3. Enjoy intelligent discourse
4. Quickly admit when they're wrong
5. Comfortable changing their opinion
6. Surround themselves w/ intelligence
7. Seek to understand every perspective on a topic
7:38 PM · Feb 11, 2018

Don't be afraid of using a pattern that works with your audience.
You should be fighting to discover it
12) Shameless plug to RT this thread if it's been useful to you
Trevor McKendrick
@TrevMcKendrick
[new thing] - What gets a tweet get retweeted?
I love studying narrative & storytelling - so I spent > 20 hours

digging through Twitter building an index of popular tweets
Here's 10 categories of tweets that got traction, with a few

examples of each:
6:54 PM · Dec 14, 2020
Don't reinvent the wheel - ("great artists steal" etc.) there's great raw material out
there - put it through the filter of your own life experience & you might have a shot at
going big /end
POSTSCRIPT - I've been writing about narrative & storytelling in my free newsletter
for the past 3+ years - sign up here
How It Actually Works – A newsletter by Trevor McKendrick

Trevor's newsletter has the best curated material – lists of the most interesting
books, articles, podcasts, research, videos, all in one place
https://www.trevormckendrick.com/newsletter
•••
Jack Butcher @jackbutcher
1 Apr • 11 tweets • jackbutcher/status/1245423421015633920
Building Audience through Proof of Work: (thread)

No one cares what you can do, everyone cares what you can do for them.
As evidenced by notorious tweeter @mkobach's PhD research.
Most only focus on scale when building audience, which is a misguided approach if
the intent is to build a level of resonance that will translate to income in the long
term.
Large audience ≠ viable market for very specific products.

Instead, take @pmarca's advice; "Creativity is a collaborative effort between the
creator and the audience."
For example; if you're building a mentorship product, your content should speak to
the things you'll be teaching your mentees.
Content is the conduit that connects you to your eventual customers.
"But making content is hard."
No it isn't — content is a byproduct of a product or service that delivers a result, and if

you don't have that, you have bigger problems than content strategy.
Go back and figure out how to be useful.

If you do something useful, you can start with an audience of one.
Your first client, your first build, your first project.
With a narrow focus on the problem you're solving, the interest of your audience
scales proportionately with your publishing.
To go back to the sawdust metaphor above, content is what you produce while you
perfect your product.
Write about what's working, record what you're learning, showcase your client
results, share their testimonials.
Proof of work increases trust.

Finally, here's my sawdust, all the content I produce is a byproduct of growing the
@visualizevalue brand — and it creates a compounding effect on new business.
This thread is me selling you my sawdust.
The above is a summary of a 60 minute Q&A from the @visualizevalue private

community, which you can get involved in here:
Daily Manifest
Included with the Daily Manifest: A distillation of the "best of" many different habit
tracking apps, journal formats, coaches and time management systems. Everything
you need, nothing you don't. Exa…
http://shop.visualizevalue.com/products/daily-manifest
•••
Karan Nijhawan @KaranNL
Apr 12, 2021 • 8 tweets • KaranNL/status/1381749967396556803
How I used the Permissionless Apprentice approach, as I

first heard from @jackbutcher to land a $196K consulting
deal 💰 (probably more like a 7-figure deal)
Something I’ve worked on for the last 4 years is hosting intimate dinners with groups
of entrepreneurs. The goal was anti-networking: creating a vulnerable space for
people to connect and be human, not a business card.
Over the last 4 years, I’ve hosted about 182 dinners (both in person and virtually). For
entrepreneurs, for companies like Tedx and Forbes, in places like Israel, Denver, LA,
you name it.
I never knew hosting dinners would change my life.
And something I’ve learned, is how to create safe spaces for people. It’s one of my
zones of genius.
So when I was recently approached by a company to host a dinner for them (typically
I’d charge between $7-$20k), I decided to take a different approach.
I offered to do it for free. As a sign of being a team player who sees a bigger picture
with this company.
FREE! Normally $7-20k...and I did it for FREE.
The dinner went so well, that within 30 days after the event, we inked a consulting
deal where I would help this company increase their sales, by training the team on my
approach to human connection.
It’s structured with a monthly recurring fee + monthly bonuses based on my

performance. And my goal, is to turn this into a 7-figure opportunity for them, snd for
me.
All that to say...you don’t need permission to do anything.
And as @naval says, “figure out what you’re good at, and start helping other people
with it” ❤
•••
Cleopatra ☥ @amandaperera
20 Oct 19 • 7 tweets • amandaperera/status/1185957627513200640
6 WAYS TO REPROGRAM YOUR SUBCONSCIOUS

MIND.
(A THREAD).
“Whatever we plant in our subconscious mind and nourish

with repetition and emotion will one day become a reality”
1. Gain absolute clarity on what it is you want. Learn how to stop overthinking
everything and focus on your goals. Clarity is power
2. Visualize. Try spending at least 10–15 minutes a day visualizing positive scenes.
Allow feelings of love, joy, gratitude & peace to ow through you as if you were truly
having these experiences. Your subconscious mind will absorb the messages as if
they’re real
3. Listen to binaural beats. They deliberately alter the frequency of your brainwaves
4. Try new experiences. Do something you’ve never done before. When you do this,
your mind has no choice but to make new connections in the brain. In the unknown is
where we can create great change & miracles
5. Surround yourself with positive, supportive people. Seek out books, videos & music
that lifts you up and empowers you. Over time, you will find that your subconscious
mind is more positive and encouraging and that negative thoughts have greatly
diminished
6. Meditate. This is the oldest & most effective way to reprogram your subconscious
mind
•••
Striking Thoughts @SkantLee
3 May • 21 tweets • SkantLee/status/1389283229287518208
10 hardcore life lessons I learnt from Friedrich Nietzsche.
Read thread
1) Govern yourself
To quote Nietzsche:
“He who cannot obey himself will be commanded.”
Most people need an external force to motivate them into action, or to keep them in
check morally.
Freedom is the will to be responsible to onesself.
It’s imperative that a man learns to be his own leader, to act in accordance with his
own beliefs, and to use his own values as a moral compass.
Such a man becomes elevated from a yes-man to a Superman.
2) Follow your own path
Nietzsche said:
“You have your way, and I have my way. As for the right way, the correct way, and the
only way, it doesn’t exist!”
The lesson here is that no one has the license to dictate your life’s trajectory.
Never let anyone interfere with your life, and you should never interfere with
anyone’s life.
3) Seek wisdom over knowledge
Nietzsche said:
“There’s a lot I don’t want to know. Wisdom sets limits, even to knowledge”
Knowing that you know next to nothing is the beginning of wisdom.
Self-introspection (through writing or meditation) is more important than

accumulating information.
Overconsumption is harmful, whether it’s food or knowledge.
Wisdom makes you stoic, but stoicism won’t make you wise.
4) Speak your truth.
Nietzsche said:
“A truths that are kept silent become poisonous”
Your worldview is as unique as your fingerprints.
Learn to share your perspectives honestly, fearlessly & eloquently.
Never smolder your truth to make anyone comfortable.
Be authentic in everything you say & do.
5) Break free from herd mentality
To quote Nietzsche:
“Meaning and morality of one’s life must come from within oneself. Healthy, strong
individuals seek self-expansion by experimenting and living dangerously.”
To find yourself, you need to think for yourself.
Intelligent & creative people do not blindly follow society’s rules.
If you find yourself on the side of the majority, it’s time to pause and think.
6) Spend time in solitude:
Nietzsche:
“I go into solitude so as not to drink out of everybody’s cistern. When I am among the
many, it feels as if they want to rob me of my soul”
There’s no wisdom without self-awareness.
No self-awareness without contemplation.
No contemplation without solitude.
A sound mind is forged from silence, in the kiln of solitude.
7) Embrace failure
Nietzsche said:
“You must be ready to burn yourself in your own flame. How could you rise anew if
you have not first become ashes?”
For the weak, failure is fatal.
For the wise, failure is feedback.
A fear of failure means you are incapable of handling success, and life doesn’t reward
the incompetent.
8) Be a minimalist
Nietzsche:
“It is my ambition to say in ten sentences what others say in a book”
Learn to speak less, or increase the value per word spoken.
Minimalism is also applicable in every facet of life:
You don’t need to do everything, focus on the most essential.
You don’t need 1000 friends, get 10 loyal ones.
You don’t need 10 cars when you can only drive one at a time.
9) How to choose a life partner
Nietzsche wisely said:
“When marrying, ask yourself this question:
Do you believe that you will be able to converse well with this person into your old
age?
Everything else in marriage is transitory."

10) Amor Fati
Nietzsche famously said:
“My formula for greatness in a human being is amor fati: that one wants nothing to
be different, not forward, not backward, not in all eternity. Not merely bear what is
necessary, still less conceal it… but love it.”
To love one’s fate is the greatest virtue.
Even Epictetus said:
“Do not seek for things to happen the way you want them to; rather, wish that what
happens happen the way it happens: then you will be happy.”
If you made it this far, thank you!
@ThreadVoice
•••
Channing Allen @ChanningAllen
Mar 11, 2021 • 6 tweets • ChanningAllen/status/1370055920084992000
The most effective leaders I know are all relearners.
You have learners, unlearners, and relearners.
Most folks stop at learning.
A fraction go on to unlearn what they learned, but stop

there.
This isn't an actual improvement until they start relearning.
I'll explain 👇
Learning is cultural indoctrination.
It's when you adopt the dominant narrative. The voice of the collective that tells you:
"People like us do things like this."
Learners accept this narrative like a shackle. And they're scandalized by those who
undermine it.
Unlearning happens when the intellectually curious ask "why" enough times.
Each "why" is the tap of a hammer against a snow globe.
Soon the glass breaks and the dominant narrative stands exposed as a fiction.
Tragically, this is where most unlearners stop.
We all know the unlearners.
They're the "what's the point?" people. The "burn it all down" people.
They cynically "see through the bullshit" but never offer any solutions.
Unlearning is reverse engineering the world without salvaging the parts that are
genuinely useful.
Relearning is seeing what a thing is made of and then building it back better than
before.
Or trying, anyway. Because relearning is much harder than unlearning:
"Any jackass can kick down a barn, but it takes a good carpenter to build one." —Sam
Rayburn
Relearning is real learning.
Hence Picasso's "Learn the rules like a pro, so you can break them like an artist."
Relearners are the true innovators of all ages and all disciplines.
They're the doers and makers moving society forward.
•••
Atharva Kharbade @athrvakhrbde
Jul 31, 2021 • 10 tweets • athrvakhrbde/status/1421302666471247873
Youngsters reading this;
If you're consuming content from fake self-help gurus,

"Millionaire Motivation" pages & Think and Grow Rich
Which makes you hate "9 to 5" & tells you to "be your own
boss";
You've fallen prey to the toxic hustle culture
Solution?
Thread ￬
1/
This is a fake entrepreneurship epidemic and youngsters are ruining their lives by
falling into this trap.
So, watch these videos religiously
2/
https://www.youtube.com/embed/dmLTLkCBSN8
3/
https://www.youtube.com/embed/L9Gpr7PEnbs
3/
https://www.youtube.com/embed/iEDzb9ZplX0
4/
https://www.youtube.com/embed/zFVNEyAs9VE5
5/
https://www.youtube.com/embed/fJx_SZnpZpw
6/
https://www.youtube.com/embed/OHz4slbIRyE
7/
https://www.youtube.com/embed/yyktccr5apU
8/
https://www.youtube.com/embed/U4nzvSsBKnk
•••
Alex Lieberman ☕ @businessbarista
May 24, 2021 • 10 tweets • businessbarista/status/1396829920794402818
I studied 7 world-class performers over the weekend.
They all have remarkable stories to tell.
Here's 1 fact, 1 lesson, 1 quote from each of them...

1. Daniel Ek (Spotify CEO)
1 FACT: By mistake, NYSE hung a Swiss flag instead of Swedish flag at IPO
1 LESSON: Creativity & structure are not mutually exclusive
1 QUOTE: “We led with our conviction rather than [being] rational, because rational
said it was impossible”
2. Dwayne Johnson (The Rock)
1 FACT: Highest paid actor in 2020 at $87.5 million
1 LESSON: You can be highly successful without conceding on family
1 QUOTE: “All successes begin with self-discipline. It starts with you”

3. Taylor Swift
1 FACT: Before 1989's release, Swift invited 89 fans to her house to listen to her
album & bake them cookies
1 LESSON: There's value in a creative outlet whether or not it makes $
1 QUOTE: “Fearless is living in spite of those things that scare you to death.”
4. Charlie Munger (Buffett's right hand man)
1 FACT: Never took a course in business
1 LESSON: Someone with a 130 IQ thinking it's 125 > someone with a 180 IQ
thinking it's 190
1 QUOTE: “In my whole life, I have known no wise people who didn't read all the
time — none, zero”
5. Sara Blakely (Founder of Spanx)
1 FACT: 23 years after founding, Sara still owns 100% of Spanx
1 LESSON: Having command over your mindset & self-doubt is everything
1 QUOTE: “I’d never worked in fashion or retail. I just needed an undergarment that
didn’t exist”
6. Neil deGrasse Tyson (Astrophysicist)
1 FACT: Hosts a podcast on space, science, and culture called StarTalk
1 LESSON: Being a proper skeptic is the best way to find objective truth
1 QUOTE: “90% of the sentences that come out of my mouth, I have previously
written down.”
7. Elon Musk (CEO of Tesla)
1 FACT: He plans to put a literal Dogecoin on the moon
1 LESSON: Most want to disrupt industries. Elon wants to disrupt the human race.
1 QUOTE: “If you go back 300 years, the things we take for granted today, you’d be
burned at the stake for”
If you enjoyed these profiles, you should check out The Profile by my friend
@polina_marinova.
Polina studies the most successful people & companies in the world, and this post
was entirely inspired by her work!
Here's a link:
The Profile
The Profile features the best long-form stories on people and companies in
business, tech, sports, entertainment, and more.
https://bit.ly/34bEpMI
Finally, if you want more content that makes you a more strategic, thoughtful, and
mindful professional, throw me a follow!
@businessbarista
•••
Dickie Bush 🚢 @dickiebush
10 Mar • 17 tweets • dickiebush/status/1369438443995009029
Atomic Habits from @JamesClear changed my life.
In Atomic Habits, James lays out the Four Laws of

Behavior Change.
1. Make it obvious
2. Make it attractive
3. Make it easy
4. Make it satisfying
Here's how to leverage them to build a daily writing habit

(🧵 ):
Habits are made up of a four-part feedback loop:
1. Cue
2. Craving
3. Response
4. Reward
Building a habit means intentionally designing each part of this feedback loop.
1. Make it obvious
2. Make it attractive
3. Make it easy
4. Make it satisfying
James Clear
@JamesClear
Replying to @JamesClear
The Habit Loop
To better understand how a habit works and how to improve it,

let's divide a habit into four stages.
1. Cue
2. Craving
3. Response
4. Reward
These four stages create a feedback loop. Your mind is
endlessly running this loop and learning from its experiences.
6:07 PM · Nov 5, 2018
Before you start to build a writing habit, it's important to understand the real goal.
Your goal isn't to start writing.
Your goal is to become a writer.
Why the subtle difference?
Because behavior change is identity change.
We don't stick to habits that aren't aligned with our identity.
Luckily, habits that align with your identity are easy to stick to.
Every action you take is a vote for the type of person you want to become.
So to become a writer, we have to consistently cast "writer votes."
Step 1: Make it obvious
Time and location are the most important habit cues.
You MUST leverage them to build your writing habit.
Every great writer has their sacred hours.

This thread can help you find yours:
Dickie Bush
@dickiebush
Sacred Hours...
A life-changing concept.
What are they and how to find yours: (thread)
1:32 AM · Dec 2, 2020
But just having a time of day to write isn't enough.
You want to intentionally design your writing environment to maximize focus.
Some good things to have:
• A go-to writing playlist

• A comfortable desk chair
• High-quality headphones
• Cold Turkey internet blocker
Step 2: Make it attractive
Habits with clearly defined benefits are easy to stick to.
So when building your writing habit, have a list of benefits you hope to unlock once
you start writing consistently.
Review them every time you sit down to write.
Dickie Bush
@dickiebush
The 7 biggest benefits of writing:
• Razor-sharp thinking
• Learning things faster
• Storing your experience
• Meeting like-minded people
• Building personal momentum
• Becoming a thought leader at scale
• Exposing yourself to new opportunities
What am I missing?
1:57 AM · Mar 6, 2021
You also repeat habits that align with the social norm.
So if you want to start writing consistently, you want to surround yourself with other
writers.
Seek to find a community that gives you approval, respect, praise, and feedback on
your writing.
Ship 30 for 30
Build an online writing habit in 30 days.
http://ship30for30.com
Step 3: Make it easy
Beginner writers think their first post has to change the world.
This kicks off the doom loop: procrastination disguised as planning.
How to overcome this?
Start smaller.
Consistency comes from starting smaller.
Start with writing one tweet per day. Repeat this for a week.
Then, up it to a few tweets per day.
After a few weeks, you'll stop overthinking and overcome your fear of publishing.
From there, you can start to expand your ideas.
Now your writing flywheel starts to spin.
You can go from writing tweets to writing short, Atomic Essays.
• One single idea

• Under 250 words
• Fits into a single iPhone screenshot
Again, we make it easy to keep publishing until we've built unmatched consistency.
Step 4: Make it satisfying
Humans are simple dopamine chasers.
You want to find as many ways as possible to be "rewarded" every time you sit down
to write.
The easiest way to do this?

Print out a giant calendar.
Make a big red X over each day you write and publish.
In the beginning, you want nothing but positive reinforcement.
Another great way to do this: find an accountability partner.
Team up with someone also trying to build a daily writing habit.
• Share your struggles

• Cheer each other on
• Build a rock-solid relationship
That's it!
The best writing habits are designed intentionally.
And following these four simple steps will make your writing habit inevitable.
And if you enjoyed this thread:
1) Follow me @dickiebush for more threads and resources for building your writing
habit.
2) Check out Ship 30 for 30, the accountability and system you need to finally start
writing online.
Ship 30 for 30
Build an online writing habit in 30 days.
http://Ship30for30.com
And for more threads on building your writing habit:
Dickie Bush
@dickiebush
My mission: Empower 1,000,000 people to build an online

writing habit.
Writing and publishing online is the highest leverage habit in

human history.
Below you'll find tweets and threads on building a writing

habit, prolific content creation, and intentional audience
building:
4:33 PM · Mar 7, 2021
The scale of Twitter’s distribution never ceases to amaze me.
• 470k impressions
• 47k detail expands
• 10% “click through” rate showing there are many people who want to build a daily
writing habit.
Share ideas, get market validation, double down (while adding value).
•••
Mind Haste ⚡ @MindHaste
Jul 20, 2021 • 20 tweets • MindHaste/status/1417449031966543872
14 Smart Psychology Ways to Break Out of Laziness
| Thread
“How can I stop laziness?”
The answer may not be as cut and dry as you’d expect.
Some people may be more prone to being lazy than others,
even highly productive people can find it challenging sometimes.
Here are 14 ways to stop being lazy and become more productive.
10 Ways to Break Out of Laziness
1. Accept Your Laziness

2. Understand Source of Laziness
3. Break Personal Cycles
4. Make goals
5. Create plan of action
6. Set a Reward
7. Surround Yourself With Motivated People
8. Force Yourself
9. Avoid distraction
10. Exercise
Keep reading:
1. Learn to Accept Your Own Laziness
The way to break out of this is to learn to accept your own laziness.
It’s okay to feel lazy. It’s natural to feel lazy.
You can work to address your laziness,

without feeling bad or guilty about it.
2. Understand Your Source of Laziness
If you can figure out what’s making you feel lazy and unmotivated,
you can find a way to prevent or mitigate the effect.
Pay attention to:
- Your environment
- The time of day
_ The people around you
- And the type of work you’re doing.
3. Break Your Personal Cycles
In many cases, laziness is a byproduct of habit,
and this is especially true if you find yourself feeling lazy around the same time of day
or in the same circumstances.
Any major change can have a positive effect on you.
4. Make your goals manageable
Setting unrealistic goals and taking on too much can lead to burnout.
Avoid overloading by setting smaller, attainable goals
that will get you where you want to be without overwhelming you along the way.
5. Create a plan of action
Planning how you will get something done can make it easier to get there.
Having a plan will provide direction and confidence
that can help even if you hit a hurdle along the way.
6. Set a Reward for Yourself
Most of us find ourselves much more motivated
when there’s a reward at the end of a daunting journey.
The next time you find yourself feeling lazy or unmotivated in the face of a tough task,
Plan to give yourself a reward.
7. Surround Yourself With Motivated People
If you’re surrounded by peppy, optimistic, highly motivated people,
You’ll feel more motivated yourself.

Seek these people out however you can by selectively hiring them,
engaging with them in a group.
8. Force Yourself
You shouldn’t have to force yourself out of bed every morning,

but every once in a while,
we need to force ourselves to do something we just don’t want to do.
Believe it or not,
you’ll be proud of yourself once the task is done.
9. Avoid distraction
Find ways to make your distractions less accessible.
This can mean finding a quiet place to work,

like the library or an empty room,
or using an app to block sites that you scroll mindlessly when you should be on task.
10. Exercise
Exercise is a surefire way to get rid of laziness.
Just a few minutes of exercise:
- Can increase energy levels

- Improve mood
- And reduce anxiety, stress, and depression
Try a short walk or bike ride to combat that lazy feeling.
11. Do a small part of what matters most first thing in your day.
By doing so you set a good tone for your day,
You get that quick 5-10 minute win in first thing

and you’ll be a lot more motivated to keep going on that path during the rest of your
day.
12. Don’t Expect Perfectionism
Try and stay satisfied with whatever gold you can produce because it’s okay.
You are just perfect as you are!
13. Ask for help

Not asking for help could be setting you up for failure.
Asking for help improves your chances of success,
and helps you connect with others who can encourage and motivate you.
14. Make tedious tasks fun
We tend to avoid jobs that we find tedious.
Try listening to music or a podcast,
or put on your fitness tracker,

to see how many calories you burn or steps you get while performing these tasks.
Conclusion:
Laziness isn’t always a bad thing, and everyone deserves a slow day now and again.
Figuring out how to stop being lazy may be as simple
as changing the way you approach certain tasks

and adopting a healthier lifestyle.
- Book recommendation: “Live Intentionally”
This book is a 90 Day Self-Improvement Project that will change your habits, daily
routine, mindset,
And helps you to break out the laziness.
(It has a money-back guarantee and is completely risk-free.)
Live Intentionally: 90 Day Self-Improvement Program

Hey brother, let me ask you a simple question:Do you need more discipline in your
life?Are you tired of waking up late in the morning, going through your day like a
zombie, and then going back to sle…
https://gumroad.com/a/791802995/vrvFg
| Please RT the first post of this Thread if you found it interesting.
| If you are not following me, please follow ( @MindHaste ) to see more similar posts
in your Timeline.
Mind Haste
@MindHaste
14 Smart Psychology Ways to Break Out of Laziness
| Thread
11:39 AM · Jul 20, 2021
Tweet your reply
•••
Michael Seibel @mwseibel
Jul 15, 2021 • 7 tweets • mwseibel/status/1415730496382767107
Some morning thoughts on startups:

If you find yourself competing to win the love of of investors remember that you build
your company to service your customers and the world. Investors are simple service
providers who help you with capital along the way.
If you look around the startup ecosystem you can find too many founders who believe
that famous investor + lots of employees = winning. I bet most of your VC backed
competitors feel this way and you can use this to defeat them (they aren't talking to
customers nearly enough).
Too many successful founders are celebrated for their intelligence. Not enough are
celebrated for their discipline, focus, understanding of when to copy and when to
innovate, and ability to ignore what is not vitally important. These last 4 are
trainable.
Too many startup founders are trying to relive high school with their startup. They
are trying to be the cool kid in the eyes of investors, their peers, and the press (but not
their customers). And their companies don't create any value. Remember - don't peak
in high school!
The more of a scene the startup world becomes - the more founders focus on work
that has nothing to do with serving their customers. If your founder peers are doing
this - don't copy them!
It doesn't matter how smart you are or how much money you have. If you are working
on the wrong tasks - your company will fail.
•••
Davis Baer @mynameis_davis
Jan 18, 2021 • 7 tweets • mynameis_davis/status/1351155941023088653
I debated keeping this to myself for selfish reasons 😅,

but sharing anyway:
A free and easy way to find Quora questions with over

1,000 views, but only 1 answer
(1-minute thread) 👇
Paste this into Google:
site:quora.com keyword "1 answer" "view 1 upvoter" "k views"
Except replace "keyword" with whatever keyword you're looking for
For example:
site:quora.com SaaS "1 answer" "view 1 upvoter" "k views"
The top result for this search shows a Quora question with only 1 answer, but over
3,300 views:
Now write your answer, and you're only competing with 1 other answer for the top
spot 🤓
Want to search for Quora questions with 2 answers?
Just replace "1 answer" with "2 answers"

TIP: Make sure to add the "s" in "2 answers"
Example:
site:quora.com SaaS "2 answers" "view 1 upvoter" "k views"
The same thing can be done for "3 answers" "4 answers" "5 answers" etc...
•••
Shane Parrish @ShaneAParrish
31 Oct • 10 tweets • ShaneAParrish/status/1322546564494249984
First principles thinking is one of the most effective mental

tools you can have in your toolbox. It also explains why
some people are far more innovative than others.
Here’s what it is, why it matters, and three lessons.
👇👇👇
Think of first principles as individual LEGO pieces. While they come in different
shapes and colors, two things are important. First, they can’t be reduced further.
Second, They can be combined in new and interesting ways to create something new.
Imagine we’re trying to build a house at work.
You show up to a meeting and someone shows you something that sort of resembles a
house.
You move a few of the LEGO blocks around and get to a better solution. The solution
is incrementally better than what you started with.
Approaching the same problem by thinking in first principles allows you to take the
LEGO structure apart, inventory the pieces, and see all the ways they could combine
to create something new and better.
Here you create something significantly better than the original.
First principles thinking is breaking things down into the core parts and reassemble
them in a more effective way. This is why people call it thinking like a scientist or
even just thinking for yourself.
Here are three lessons you can take away and use today:
Lesson One: Beware of what you inherit. When someone presents something to you
the tendency is to make it slightly better rather than ask if it's right in the first place.
--> When it comes to decision making, this means never letting anyone else define
the problem for you.
--> When it comes to the workplace this means not accepting the analogies, frames,
or existing solutions.
Lesson Two: The best way to break out of a rut is to go backwards not forward. Break
things down into the parts to see what you’re dealing with. It’s harder but you’ll be
surprised by what’s suddenly possible.
Lesson Three: If you’re stuck, ask yourself what is 100% true? It's a quick way to
break through existing structures, frames, and analogies.
The Great Mental Models Volume 1: General Thinking Concepts offers more ways to
use first principles thinking.
If you like this, you’ll like my weekly newsletter which is full of timeless insights and
ideas you can use in everyday life.
Sunday Brain Food newsletter

Farnam Street Brain Food Newsletter is devoted to helping you get smarter by
mastering the best of what other people have already figured out.Sign up for our
weekly newsletter and let the journey beg…
https://fs.blog/newsletter/
•••
Nayan @sovereigneur
May 25, 2021 • 19 tweets • sovereigneur/status/1397001509653553152
17 Powerful Ideas That Changed My Life
(Thread)
1. Set Goals, But Measure Progress
Your goal is a rudder that steers your life.
Without it, the wind takes you wherever.
But, success relies more on the process and less on obsession with goals.
“It does not matter how slowly you go so long as you do not stop.”
― Confucius
2. Create Something
Instead of consuming, create something.
The world is full of consumers.
It needs more producers.
"Either write something worth reading or do something worth writing."
― Benjamin Franklin
3. Have An Action Bias

Thoughts alone will not change your life.
If you want to achieve anything, you must put in the work.
Everyone wishes, very few take action. Have an action bias.
“Knowing is not enough. We must apply. Willing is not enough. We must do.”
― Bruce Lee
4. Think For Yourself And Question Authority
Ignore people who try to tell you what to think.
You’re a sovereign individual and can think for yourself.
“Take responsibility for making your own life beautiful.”
― Timothy Leary
5. Your Life is Your Responsibility
Take responsibility for your life.
You don’t need to be spoon-fed like a baby.
“The purpose of life is finding the largest burden that you can bear and bearing it.”
― Jordan Peterson
6. Be Less Reactive
Reacting makes you say and do things you’ll regret 99% of the time.
When provoked, count down from 10.
Your anger will subside.
“Never argue with a fool, onlookers may not be able to tell the difference.”
― Mark Twain
7. Don’t Care So Much About What Others Think
Worrying too much about what other people think is a quick way to fvck your life up.
Do your thing and ignore others.
“Never dull your shine for somebody else.”

― Tyra Banks
8. Quit Blaming Others For Your Failures
Don’t blame the government, don’t blame your parents.
If you’re not making progress, evaluate if you’re putting effort in the right direction.
“You'll never get ahead by blaming your problems on other people.”
― Willie Nelson
9. Take More Risks, But Not Beyond Your Tolerance
Risks are for the courageous willing to grab life by the horns.
If you truly want more out of life, take more calculated risks.
“He who is not courageous enough to take risks will accomplish nothing in life.”
― Muhammad Ali
10. Never Ignore Your Health
Health is the ultimate wealth. Never take it for granted.
It’s not just for you. It’s also for your loved ones.
“When diet is wrong, medicine is of no use; When diet is correct, medicine is of no

need.”
― Ayurvedic Proverb
11. Spend Time With People You Love
There’s no greater joy than sharing laughter with your loved ones.
Make sure you spend time with them.
“Spend time with those you love. One of these days you will say either, 'I wish I had,’
or 'I'm glad I did.'”
― Zig Ziglar
12. Don’t Complain
Complaining never solves anything.
Don’t spoil other people’s days with your nonsense.

“Don’t complain; just work harder.”
― Randy Pausch
13. Be Grateful
The grateful heart receives more.
The universe will triple your blessings when you appreciate what you have.
“Acknowledging the good that you already have in your life is the foundation for all
abundance.”
― Eckhart Tolle
14. Money Is Not The Most Important Thing
Yes, money is essential, but it’s not the most important thing.
The best things in life are family, friends, and love, which money can’t buy.
"A wise person should have money in their head, but not in their heart."
― Jonathan Swift
15. Never Stop Learning
If you’re not learning, you’re dying.
Aim to learn something new every day, no matter how little.
“Learn continually. There’s always ‘one more thing’ to learn.”
— Steve Jobs
16. Enjoy The Little Things In Life
The taste of food, the warm breeze gently caressing your face, the birds singing.
Learn to enjoy the small pleasures.
“Enjoy the little things in life because one day you’ll look back and realize they were
the big things.”
― Kurt Vonnegut
17. Live Authentically
No matter how hard you try, if you try to be anyone but your best self, you’ll never be
happy.
“Authenticity is when you say and do the things you actually believe.”
― Simon Sinek
P.S. If you enjoyed this thread:
1. Please like/RT the first tweet.
2. Follow my account @sovereigneur
Sovereigneur
@sovereigneur
17 Powerful Ideas That Changed My Life
(Thread)
1:28 AM · May 25, 2021
Tweet your reply
•••
Sumit Grrg @sumitgrrg
6 Jun • 7 tweets • sumitgrrg/status/1401516334555426817
Five valuable mental models
1. Gates' Law
2. Parkinson’s Law
3. The Paradox of Choice
4. Hanlon's Razor
5. Leverage
On startups, business, finance, investing, career, life and

whatnot.
Here's a quick guide/refresher:

@BillGates' Law.
We overestimate what we can do in a year and underestimate what we can do in ten

years.
It's the classic instant gratification versus long term mindset.
A ten year timeline will set you free.
Parkinson’s Law.
Work expands to fill the time available for its completion.
"How can you achieve your 10 year plan in the next 6 months?" — Peter Thiel
Forgive me for putting it right after Gates' Law. But why not?
The Paradox of Choice.
More choices make decisions hard.
Your friends can't decide what to eat? Don't pass the parcel. Ask them to pick
between two options. Same for Netflix. And so on. Saves time!
Eliminate indecision by reduction.

Hanlon's Razor.
"Never attribute to malice that which is adequately explained by stupidity."
Not everyone's out there to get you.
There can be honest mistakes.
Leverage.
Leverage is a force multiplier.
You can make things where the effort it takes to scale, or to build a hundred, is
identical to the effort it takes to build one, like a book, or a YouTube video.
"Build once, sell twice." — @jackbutcher
Add to the discourse.
What's your favorite mental model?
Bonus points for application.
Meanwhile, hit that retweet so we can include even more people.
•••
Fiona | The Millennial Money Woman @The_MMW
Jun 11, 2021 • 13 tweets • The_MMW/status/1403321272671604738
11 Reasons why Millionaires Read Daily
// Thread //
1. Increased Knowledge
88% of self-made millionaires read at least 30+ min. daily, focusing on self-
education.
If you want to increase your knowledge, then read books on:
- Mindset
- Business
- Self-improvement
Knowledge is power.
2. Improved Focus
The average person's attention span is 8 seconds.
When you multi-task you:
- Waste time
- Increase stress
- Decrease productivity
If you want to improve your focus, start reading.
3. Reduced Stress
Reading a book for 6 minutes can decrease your stress by up to 68%.
If you are stressed about:
- Work
- Family
- Relationships
...Then a book can shift your focus from stress to an engaging article.
•••
4. Reading is a Brain Workout
Your chances of mental decline reduce by 32% if you consistently read.
When you read, you are:
- Absorbing new information

- Actively engaging your brain
- Improving your analytical skills
Your brain is a muscle. Don't forget to keep it trained.
5. Improved Vocabulary
The better your vocabulary, the more you impress others.
Improved vocabulary opens doors to:
- Influence
- Leadership
- Promotions
If you want to succeed, you have to read.
6. Better Writing Skills
When you read, you learn how authors write.
Reading subconsciously influences you.
Benefits of better writing:
- Increased respect
- Increased leadership
- Better communication
Your written communication skills can open doors for you.
7. Improved Memory
The more you read, the better your memory becomes.
When you read:
- You sharpen your mind

- You create new brain pathways
- You improve short-term memory
- You strengthen existing pathways
If you want to keep a sharp mind, you have to read.

8. Increased Critical Thinking
Reading improves your analytical skills.
As you read, you will likely start to:
- Analyze facts
- Question comments
- Remember specific details
If you want to improve your critical thinking, books can improve these skills
massively.
9. Better Sleep Quality
Reading is like taking a natural sleeping pill.
Reading is:
- Relaxing
- Sleep-inducing
- Stress relieving
Reading can help you unwind after a stressful day and improve your sleep quality.
10. Improved Conversations
The more you read, the more you learn.
Books can give you information on:
- History
- Business
- Biographies
- Current events
When you have an endless amount of topics to discuss, you increase your network.
11. Mental Stimulation
You are 2.5x less likely to develop Alzheimer's or Dementia if you stimulate your
mind through reading.
How you can stimulate the brain:
- Play chess
- Read history books
- Read self-improvement books
The more you read, the more brainpower you generate.

If you enjoyed this thread, then you'll love my new ebook.
Here are some details:
- 14-week mindset program

- Step-by-step investing guide
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Fiona | The Millennial Money Woman @The_MMW
Jul 12, 2021 • 12 tweets • The_MMW/status/1414555164971839495
10 Everyday Millionaire Habits that Changed My Life
- Thread -
1. Reading
85% of millionaires read 2+ books per month.
They read books on:
- Business
- Investments
- Autobiographies
- Entrepreneurship
- Personal development
If you want to succeed, you have to read.
2. Asking Questions
Millionaires seek to understand by asking more.
They talk less and listen more.
They ask the right questions to find the right answers.
Ultimately, it is the questions we ask that enlighten us, not the answers.
3. Blocking Time
Millionaires actively block 30 to 60+ minutes daily to make time for themselves.
They need time to think, reflect, meditate and focus.
To build a better future, you need to control your time.
4. Embracing Feedback
If someone you trust gives you feedback, decide if their feedback is right.
If yes, then change and stop resisting.

Candid feedback is your ticket to true growth.
5. Staying Positive
When you choose to think positively, you will live a positive life.
Millionaires start their days with a strong, infectious, positive attitude.
A positive mindset is how you overcome obstacles.
6. Protecting Time
Time is the ultimate currency.
Millionaires realize time is precious and don't waste their day on useless activities.
Protect your time and your time will protect you.
7. Waking Up Early
Waking up early gives you uninterrupted time to focus, reflect, and work.
PepsiCo CEO Indra Nooyi wakes up at 4am.
Tim Cook, the Apple CEO, wakes up at 3:45am.
Sir Richard Branson, worth $4.7 Billion, wakes up at 5:45am.
The early bird gets the worm.
8. Networking
Millionaires know that if you want to get ahead, you have to network.
Benefits of networking:
- Brainstorming
- Meeting new talent
- Building company reputation
Your network is your net worth.
9. Listening to Podcasts
Millionaires maximize their time.
On car rides, in the airport, and while exercising, listen to self-improvement podcasts.
By the end of the year, you could have learned from over 40 audiobooks.
Podcasts give you knowledge.
Knowledge is power.
10. Exercising
Millionaires realize that health and wealth go together.
Never take your health for granted.
Watch your diet and stick to an exercise routine.
A healthy mind lives in a healthy body.
Thank you for taking the time to read my thread.
If you enjoyed it, feel free to retweet the first tweet.
Want more actionable advice?
Get exclusive tips that I only share with my email subscribers 👇
The Millennial Money Woman | Newsletter

Sign up for Fiona's newsletter. Get free access to the latest financial tips, wealth-
building strategies, investing guides, millionaire planning, and much more.
https://themillennialmoneywoman.com/newsletter/
•••
Ayush Agarwal @theayushag_
Jun 5, 2021 • 10 tweets • theayushag_/status/1401091262346760194
How to take a break? (The legendary way)
A no-bullshit thread to making the most out of your break!

Are you someone who takes a break only to feel guilty?
Or do you end up feeling tired at the end of the break only to realise you don't want to
go back to work?
Or anyone who takes breaks regularly and dunno if you're doing it right?
To make your break schedule, we will go through the three questions? (Often referred
to as @simonsinek Golden Circle)
1. Why are you taking a break?
2. What should you do in your break?
3. How do you go about taking a break?
1. Why?
There could be numerous reasons why you want to take a break.
Some of them could be: rejuvenating and recharging your energy levels, breaking the
monotony, seeking novelty, spending more time with family or anything else.
What is your reason? Let me know!
I often take breaks to recharge my energy levels, so that I can attach the following
days at unmatchable energy.
Finding your reason is important, as it allows you to plan your break and maximise
the benefits of it.
If you don't have a reason, you will fail to evaluate it.
2. Once you've figured out your reason, we will now brainstorm what does your break
look like?
If you chose relaxing and rejuvenating yourself, then ask yourself what really relaxes
you?
Maybe a massage or sauna relaxes you or maybe watching television calms your
mind...
Or playing with your cousins helps you recharge your energy levels
It can be literally anything based on your personality.
Once you have figured those activities out, we move on to the next step...
3. How should you plan your break?
Now that you have a list of activities that will allow you to reach your goal, you can
start planning your schedule.
The goal is to maximise the time you spend doing these things, and minimise
anything that hinders the goal.
Once you have the plan with you, all you have to do is to inform people who are
dependent on you for some work/responsibility that you are taking a break and...
that you'd not be available for that day(s).
And that's it.
You've just learnt how to be legendary at taking breaks!
Now, go ahead plan your break out!
And...
If you like this thread, do let me know your plans for the break and let's keep the
conversation going.
I hope you have a great weekend!
•••
Toby ☕ @tobydoyhowell
Jul 29, 2021 • 11 tweets • tobydoyhowell/status/1420864472495792133
One question I get asked all the time:
"How do you come up with so much stuff to post?"
Here is how I get around Tweeter's block and how you can
too
a thread on 10 places to find content

1/ Feedly
Feedly allows you to curate your own RSS feed from news outlets
I keep an eye on all the major business publications to see what they are writing
about
Feedly also gives click stats so you can see what is resonating with people
Feedly – More signal, less noise

Keep up with the topics and trends you care about, without the overwhelm. Make
your research workflow efficient and enjoyable. Experience the power of RSS.
https://feedly.com
2/ Morning Brew
This isn't just a plug, the Brew is packed to the brim with high-signal content
I sift through the newsletter looking for two main things
1) Good visuals
2) Good stats
I then repackage those for Twitter
Do the same for whatever newsletters you like
3/ Co-workers
Whatever is circulating Slack channels at the Brew is probably circulating Slack

channels of our followers
For example, lots of Brew writers were sharing Olympic watch party reaction videos
so I made a thread of them
4/ Video aggregator accounts
I follow accounts like @30SECVlDEOS and @finetrait to find epic videos, then I
caption them to make them relevant to the MB audience
This is my go-to if it's a slow news day
5/ Peers
Fintwit is full of incredibly funny accounts from @dougboneparth to @ParikPatelCFA
I use Twitter advanced search to filter for their most popular tweets (>1000 likes)
and see if there is a format I can play off of
DO NOT COPY, but do look to see what's working
6/ Current events
Twitter is the platform people come to to react to events in real time
So jump into the fray
Content will come from the event itself, you just have to be there to capture it
7/ Look to different parts of Twitter
Twitter is full of niches, so go exploring for fun formats and inspiration

Here is an example of how I adapted content from one niche (soccer twitter) to fit our
audience (fintwit)
8/ Reddit
I don't personally use Reddit (sorry @alexisohanian), but I know that @TrungTPhan
gets a bunch of his content from Reddit
Life cycle of content on social media is
Reddit
⬇
Twitter
⬇
IG
So going to the source is never a bad idea

9/ Twitter Lists
Again, I don't personally use lists, but I know others do
It's a great way to get high-signal, low noise content from really smart people
Here are a few good ones to follow
10/ Sunlight
Getting away from the computer screen for 5 minutes can be enough to get the
creative juices flowing for 5 hours
Get outside, get some sun, and the content will come
May you never suffer from Tweeter's block again. Now go crush it.
•••
Ankur Warikoo @warikoo
17 Jul 20 • 27 tweets • warikoo/status/1283998259091058689
A thread on the meaning of life...

In 2002 I was pursuing my PhD in Physics.
It was ever thing I had ever wanted to do.
And I was doing well in it.
Acing the exams.
Loving my research.
My professors loved me.
My students were jealous of me.
My guide told me I could be the fastest to complete my thesis.
But...
I wasn't happy.
I was good at what I was doing, but I wasn't happy.
And it was for the first time that it struck me.

Being good at something and being happy doing it, are two different things.
I'd been taught if you are good at something you automatically become happy doing
it.
That was my first brush with "loosing one's purpose in life".
I dropped out of my PhD, came back to India and at the age of 24 had to start life all
over again.
Post MBA, I joined a management consulting firm.

And it was awesome.
I was working with super smart people, on real-world complex problem, getting paid
a lot of money.
And I was good at it.
It genuinely made me happy.

I loved the flights, the hotels, the work.
But...
After 3 years I realized, no one got up one fine morning and said to themselves, "I
wish I had more consultants in my life."
It wasn't what the world needed.

Not as per my definition of a need.
I had a strange feeling of satisfaction, but uselessness.
It was in 2009, when I quit consulting, that I came across a concept
IKIGAI
A Japanese term that roughly translates to "a reason for being"
And suddenly everything made sense.
Okinawa, an island block in Japan, is home to the largest density of centennials

(people aged 100+yrs).
Several people have studied Okinawians to figure out the reason.

Prima facie, there is nothing spectacular or extraordinary about Okinawa.
Until, you hear them say Ikigai...
Its an elegant concept.
YOUR reason of being is the intersection of

1. What you are good at
2. What you love
3. What the world needs
4. What you can be paid for
The operating word here, that's largely missed, is

"YOUR" reason of being.
The personal definition is critical, especially when it comes to "What the world needs"
and "What you can be paid for"
I felt that the world doesn't need consulting.

That is MY view.
Not the world's view.
Everything that exists in the world exists because someone needs it.
What you can be paid for is YOUR definition of money (and thus the quantum of it).
I may feel happy getting paid much lower than my peers and that suffices for me
Or I may think that I need to be paid atleast this much else it work for me.
The concept is so powerful
The endless number of people in jobs that they are good at and are paid for - are
simply living a profession.
Not their Ikigai.
Volunteers, who help out on something the world needs and something they love
doing, but are not paid enough or maybe aren't even good at what they do - are living
their mission.
Not their Ikigai.
People pursue their hobbies, something that they love and are good at, but it never
ends up making any money and it probably isnt what the world cares about - that's
living out their passion.
Not their Ikigai.
People work odd jobs just to pay their bills. They don't love it. Nor are they
necessarily good at it.
They are living out a vocation.
Not their Ikigai.
However, most people, when digging into the concept of Ikigai, stop at this image and
understanding.
I realized, it wasn't so much the intersection of all 4 circles that was interesting, it was
the intersection of 3 or lesser circles that explained what I had felt in life so far
This, imo, is the true power of Ikigai.
Explaining a situation that is close to Ikigai that we may be tricked to believing we are
living it, when the truth is we aren't.
It explained to me why I felt uselessness while in consulting, why I felt empty while at
Groupon.
It is this critical nuance that most people miss when navigating through the concept
of Ikigai.
The meaning of your life, is the intersection of ALL 4 things, not 3 or 2.

And understanding what the intersection of 3/2 circles means, brings us closer to the
meaning of Ikigai.
Once understood, the next logical question is: How to arrive at your Ikigai.
Several books and prescriptions exist out there.

Most of them delve into what I consider "on the surface" prescriptions.
Here is what worked for me...
1. Make a laundry list of things that you are good at

2. Make a laundry list of things that you love doing
3. Find the intersection
3a. If none, go back to your childhood / early days and recollect things that made
people wonder "how did you do that?". Dig deep and far back.
4. Of the intersection, ask yourself, "Which of these does the world need, or can need
if I change the current scale/scope/form of it?"
For instance, you love singing and are good at it. The world doesn't need your
singing. But it needs singers.
5. While living your current life (whatever it is), work on this intersection and slowly
mold it to what the world needs.
This is going to be hard, long drawn, and will require discipline.
You are converting your passion into "Delight and fullness, but no wealth"
Find your intersection of "what you love" and "what you are good at"
And devote 3-5 years towards it.
With NO pressure of making money off it.
Just for the joy of it
For the love of it.
At some point, you will unlock value.

It is inevitable, if you have devoted yourself to it.
In summary
The most purposeful people I know and I have observed, do not think of purpose as
an end goal or an objective.
They think of their journey as the purpose itself.
Fin.
This is a good book to start.

But it is just that.
The start.
I encourage you to go beyond the book.
amzn.to/2ZCSPUk
•••
Jul 9, 2021 • 23 tweets • warikoo/status/1413413782953549825
20 habits for your 20s
A thread...
Habit 1:
Smile at the mirror
20s is the decade of self doubt. Where we feel inadequate, incomplete, lost.
The simple habit of smiling at the mirror, makes me drop my emotions in that
moment.
And acknowledge me, for who I am.
Habit 2:
Make your bed
Starts your day with a small accomplishment.
Growing up, the 4 of us used to sleep together in the drawing room, since it had a
cooler.
It was my job to make everyone's bed.

It was the last thing I did every night and the first every morning.
Still do it.
Habit 3:
Take the first 30 mins of your morning, for yourself
Don't start it with your phone.

Or with a person.
Or with a book.
Or the toilet.
Just you, your thoughts, some lasting memory of your dreams.
You will appreciate the power of slowing down.
Habit 4:
Call people by their names
Few things makes a person feel included, than hearing their name in a conversation.
Remember, consciously, to include their names, as you speak to them.
You will earn their respect, their attention and their trust.
Habit 5:
Write everyday
Not type.
Write.
With a pen or pencil. On paper.
When we write, we slow down our thoughts.

We structure our thoughts.
We train our mind to think coherently.
To reflect upon what we are thinking.
Habit 6:
Say thank you
Don't ever get tired of saying thank you.

Say it for the smallest things.
Say it to everyone.
And when you say it, be genuinely thankful.
That feeling of gratitude will help you, for your entire life.
Habit 7:
Resist the obvious
If you do what everyone else does, you will end up where everyone else will.
For every situation, think of what the majority crowd will do and then think of things
beyond that.
Make it into a game.
Soon, it will become the way you think.
Habit 8:
Don't complain
We get good at whatever it is that we do everyday.

And that includes complaining.
Don't complain.
You can be angry, sad, bitter or dejected.
And that's normal.
That's human.
But don't complain!
•••
Habit 9:
Don't be the commentator
It is very easy to comment from the outside.

It is intensely hard to be the one in the arena, fighting it out.
Appreciate the courage.

Savor the experience.
Encourage yourself to be in the arena.
But don't be the commentator.
Habit 10:
Live below your means
No one expects you to rich in your 20s.

So don't pretend to be.
Don't buy a house in your 20s.

Don't take loans in your 20s.
Don't have money in your bank beyond an emergency fund.
Invest.
Your money. In yourself.
Habit 11:
Send a cold email every week
Send an email to someone who doesn't know you.

It doesn't need to be with an agenda.
It could be simply an appreciation, an acknowledgement.
Doing so every week, you will set up luck to work for you.
How? You don't know!
But it will work!
Habit 12:
Work out everyday
Be it gym, running, swimming, playing, climbing - give your body the respect it
deserves.
I abused my body for 33 years, before getting a second life.

But it took me a disease to realize it.
You don't want to go through the same.
Habit 13:
Ask questions
Do not give answers.

Do not pretend to always know.
Do not think you already know.
Ask questions.
As many as you can.
As dumb as they are.
Ask questions!
Habit 14:
Read books
There are 2 ways to learn from mistakes.

One is to make them, two is to read about mistakes other's made.
Read what you love the most - be it comics, magazines, articles.

Fall in love with reading.
The books will automatically happen.
Habit 15:
Patience
I grew up in the 80/90s when we had to stand in line to get milk, a phone connection,
buy a ticket.
You today are devoid of this experience.

So force yourself into situations where you have to wait.
Because all good things in life, take time!
Habit 16:
Do one thing every week that scares you
We will always be surrounded by danger, by unexpected events, by difficult

circumstances.
The only thing we can do, it to be comfortable with feeling scared.

And facing the fear.
This habit does precisely that!
Habit 17:
Know how to learn
The world is rapidly changing.

What you know today, may not even exist tomorrow.
The only thing then, that can set you up for life, is if you know how to become a
student, when you have to!
Know what it is to learn anything, by yourself!

Habit 18:
Trust first
In a trust deficient world, learn how to trust people first, than wait for them to win
your trust.
Believe that most people are not bad.

And that the 5% that aren't don't define the world!
Habit 19:
Eat right
This decade is when we abuse our body the most. And we think nothing will happen.
And nothing will happen - until much later, by which time it will be late!
Your eating habits in your 20s is the biggest indicator of your long term planning.
Habit 20:
Remove toxic relationships
It is in our 20s that we form the most meaningful relationships.

But it is also the decade where we persist with old ones that we shouldn't.
Knowing how to walk away from such relationships, is key to knowing how to respect
yourself.
The 20s is a wonderful decade.
It is the time to explore - yourself, the world, your relationship with it.
In my experience, what you end up doing this decade can undo a bad past and setup a
great future.
Use this decade to not set goals.

But set habits!
We’re Not Really Strangers @wnrstweets
10 Feb 20 • 9 tweets • wnrstweets/status/1227019271613513728
How to love yourself (a thread):

1. Get to know yourself. What are your likes and dislikes? What are your
nonnegotiable needs? What makes you feel most like yourself? Loving someone
involves knowing them. Deeply. And accepting them. So how can you fully love
yourself if you don’t know who you are?
2. Reaffirm what you love about yourself daily. What are you better at than most
people you know? What would you never want to change about yourself? Self love is a
choice. Are you going to focus on what you love about yourself or focus on what you
don’t?
3. Be kinder to yourself when you fuck up. Replace “That was so stupid of me” with
“That was so human of me." Followed by asking "What lesson of self growth is in this
moment?” And apply that lesson in the future.
4. Earn your respect. Doing the right thing when no one is watching allows us to have
a better reputation with ourselves. When we build that self image within, we can
stand more firmly in who we know we are, even if we're misunderstood by others.
5. Own your strengths and weaknesses. Accepting where you are now, even if you
don’t love what you see, can open yourself up to future growth. Owning who you are,
flaws and all, is one of the most powerful things you can do for yourself and the
people in your life.
6. Invest in future you. Often we chase the pleasure of the moment, taking away from
the peace in our future. Work out when you don’t feel like it. Read something instead
of scrolling for an hour. Do what's good for your future self, even if you don’t feel like
it in the moment.
7. Feel freely. Your current state of mind isn’t permanent. Releasing added guilt for
what we feel allows us to let things flow through us rather than holding our feelings
hostage. Whatever you’re feeling is alright. You have to let yourself feel it to move
past it.
8. Ask yourself: What does self love look like for me? Get specific. Pay attention to
what you’re doing when you feel your best. What are you wearing? What’s around
you? Is it warm? Tune into those moments and make time to create that for yourself
regularly, alone or with others.
•••
Joe Wells @josephcwells
Feb 19, 2021 • 15 tweets • josephcwells/status/1362765799656685571
Two prolific creators teamed up to share their secrets.
These are the 10 big ideas from How to Create an Idea

Factory by @david_perell and @AliAbdaal. 👇
1/ Success comes from consistency over a long period of time.
Warren Buffett did it with money.
@MKBHD did it with a Youtube audience.
Start early, stick with it, endure the pain, enjoy the effect.
2/ How @AliAbdaal comes up with ideas:
a)💡Eureka moments - write down your original ideas

b)🦜The birdsong technique - create a system to collect the things you steal
c)⛏Coal mining - find content you love and copy the important parts
3/ How can you stimulate more epiphanies and ideas?
a) 🛌Bed - go to sleep or take a nap

b) 🛀Bath - take a shower, read a book, call a friend
c) 🚍Bus - get on the move, take a walk, go for a drive
@robertkurson goes for drives. @morganhousel goes for walks.
4/ To be a prolific creator, @david_perell recommends building an Idea Factory.
a) ✍ First, collect ideas.

b) 🔗 Then, connect ideas.
c) 💡 Finally, create ideas.
Let’s look at each step.
5/ Collect ideas ✍
Write everything down. Everyone has an eye for something. If you record those
things, you'll have ideas to write about.
You should collect notes on :
▪Thoughts
▪Experiences
▪What you read
▪Your conversations
6/ How do I collect ideas?
▪De-correlate. Consume ideas not often found together.
▪Look outside the spotlight. The news is a bad source to consume.
▪Escape the present bias - consume old content to leverage the Lindy Effect.
Sahil Bloom
@SahilBloom
Lindy Effect 101
With Bitcoin's return to the spotlight, debates on its long-

term viability are raging. Its proponents contend
@nntaleb's Lindy Effect says the technology is here to
stay.
But what is the "Lindy Effect" and how does it work?
Here's Lindy Effect 101!
4:23 PM · Nov 25, 2020
Tweet your reply
7/ Connect ideas 🔗
Connecting ideas is to writing as paddling is to surfing.
It's what you spend most of your time doing. It's hard. It's not fun.
But it's necessary to publish the article or ride the wave.
•••
8/ How do I connect ideas?
▪Start with convos. How do people react to your ideas? What confuses them? What
engages them?
▪Start with an idea, ask why several times, pivot to a thesis.
▪Start with a lot of input to create a little output - like boiling sap down to syrup.
9/ Create ideas 💡
Combining the collect and connect phases, you're looking for the essence of an idea.
An idea starts as an epiphany, becomes more complicated, then becomes simpler as

you understand it more.
@david_perell uses this Picasso drawing as an example.
10/ Need help editing? Use @david_perell's 3 knives technique.
a)🪓 Axe mode - cut large sections and big blocks of text
b)🔪 Knife mode - cut unnecessary words and sentences to create a logical flow
c) Chisel mode - make small, cosmetic adjustments right before you publish
11/ @austinschless and I couldn’t capture it all, here’s another great thread on the
event from @MarkShpuntov
Mark Shpuntov
@MarkShpuntov
How To Create An Idea Factory Workshop by

@david_perell and @AliAbdaal
The biggest takeaways from yesterday's excellent 90-

minute workshop in one thread
Be original, find your voice, and never run out of content

ideas.
Hope you find it as valuable as I did!
11:33 PM · Feb 5, 2021
Tweet your reply
12/ And another one from @chrishlad
https://twitter.com/chrishlad/status/1358157333797494784
13/ If you enjoyed this thread, follow @austinschless and me for more curations of
the best content on:
▪Entrepreneurship
▪Self Improvement
▪The Creator Economy
14/ Miss last week's curation?
I got you…
A Guide to Consistent Writing
Inspired by @dickiebush on @LouisKyleShow
Austin Schlessinger
@austinschless
0/ 10 actionable ideas from @dickiebush's interview on

the @LouisKyleShow
You'll learn:
1. How to write every day

2. How to overcome imposter syndrome
3. How to build any habit you want
Let's get into it
2:53 PM · Feb 11, 2021
Tweet your reply

Long-Term Wealth 💰 @LTWealth
Jul 9, 2021 • 9 tweets • LTWealth/status/1413536926305591299
8 Incredible Reasons to Become Rich
It isn't all about the money.
- Thread -
1. Impact on Others
Becoming rich allows you to help others in lesser situations.
This provides you with:
- Gratitude
- Positivity
- Charity
- The feeling of knowing you're improving lives.
It's good to help others out.
It's better if you have the financial means to do it.
2. Discipline Gained
Becoming rich is a journey that requires persistence and discipline.
Why does this matter?
- Discipline is needed for success

- It translates to other areas of your life
- The lessons learned on the journey are invaluable
Be disciplined.
3. Pursue Passions
Many people say you should pursue your passion to become rich.
This is wrong because it's extremely difficult to become rich off your passion.
You becoming rich first and then you pursue your passion.
- Sports
- Music
- Art
- Other
You can do them all.
4. Problems Solved
Being rich won't solve all your problems, but it will solve all your money problems.
Some common money problems that are faced:
- Rent
- Utilities
- Car payments
- High-interest debt
- Emergencies like a gas leak
Being rich solves all these issues.
5. Time Freedom
We were born to spend our time with our families and not some corporation.
Becoming rich is important because:
- You have time freedom

- You can take care of your family
- You can spend more time with them and go on vacations
Family is everything.
6. Choose To Work
When you become rich, working is now an option.
This assumes your wealth and investments cover your cost of living.
So now what do you do?
- Focus on other projects

- Work part-time if you want
- Take up other activities
Opportunities are endless.
7. Quality of Life
Being rich provides you with a better life, there's no questioning it.
You have:
- Better food
- Better living standards
- Better experiences
- Better healthcare
- Better education
Becoming rich isn't selfish, it's needed to live the best life.
8. Legacy
If you become rich, you can provide your future generations with wealth and the
education to become wealthier.
Your future generations:
- Don't have to worry about money

- Pass on the knowledge to their children
- Pursue their interests
Leave a lasting legacy.
•••
Naval @naval
May 31, 2018 • 41 tweets • naval/status/1002103360646823936

Seek wealth, not money or status. Wealth is having assets that earn while you sleep.
Money is how we transfer time and wealth. Status is your place in the social
hierarchy.
Understand that ethical wealth creation is possible. If you secretly despise wealth, it
will elude you.
Ignore people playing status games. They gain status by attacking people playing
wealth creation games.
You’re not going to get rich renting out your time. You must own equity - a piece of a
business - to gain your financial freedom.
You will get rich by giving society what it wants but does not yet know how to get. At
scale.
Pick an industry where you can play long term games with long term people.
The Internet has massively broadened the possible space of careers. Most people
haven't figured this out yet.
Play iterated games. All the returns in life, whether in wealth, relationships, or
knowledge, come from compound interest.
Pick business partners with high intelligence, energy, and, above all, integrity.
Don't partner with cynics and pessimists. Their beliefs are self-fulfilling.
Learn to sell. Learn to build. If you can do both, you will be unstoppable.
Arm yourself with specific knowledge, accountability, and leverage.
Specific knowledge is knowledge that you cannot be trained for. If society can train
you, it can train someone else, and replace you.
Specific knowledge is found by pursuing your genuine curiosity and passion rather
than whatever is hot right now.
Building specific knowledge will feel like play to you but will look like work to others.
When specific knowledge is taught, it’s through apprenticeships, not schools.
Specific knowledge is often highly technical or creative. It cannot be outsourced or

automated.
Embrace accountability, and take business risks under your own name. Society will
reward you with responsibility, equity, and leverage.
The most accountable people have singular, public, and risky brands: Oprah, Trump,
Kanye, Elon.
“Give me a lever long enough, and a place to stand, and I will move the earth.”
- Archimedes
Fortunes require leverage. Business leverage comes from capital, people, and
products with no marginal cost of replication (code and media).
Capital means money. To raise money, apply your specific knowledge, with
accountability, and show resulting good judgment.
Labor means people working for you. It's the oldest and most fought-over form of
leverage. Labor leverage will impress your parents, but don’t waste your life chasing
it.
Capital and labor are permissioned leverage. Everyone is chasing capital, but
someone has to give it to you. Everyone is trying to lead, but someone has to follow
you.
Code and media are permissionless leverage. They're the leverage behind the newly
rich. You can create software and media that works for you while you sleep.
An army of robots is freely available - it's just packed in data centers for heat and
space efficiency. Use it.
If you can't code, write books and blogs, record videos and podcasts.
Leverage is a force multiplier for your judgement.
Judgement requires experience, but can be built faster by learning foundational

skills.
There is no skill called “business.” Avoid business magazines and business classes.
Study microeconomics, game theory, psychology, persuasion, ethics, mathematics,

and computers.
Reading is faster than listening. Doing is faster than watching.
You should be too busy to “do coffee," while still keeping an uncluttered calendar.
Set and enforce an aspirational personal hourly rate. If fixing a problem will save less
than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly
rate, outsource it.
Work as hard as you can. Even though who you work with and what you work on are
more important than how hard you work.
Become the best in the world at what you do. Keep redefining what you do until this
is true.
There are no get rich quick schemes. That's just someone else getting rich off you.
Apply specific knowledge, with leverage, and eventually you will get what you
deserve.
When you're finally wealthy, you'll realize that it wasn't what you were seeking in the
first place. But that's for another day.
Naval
@naval
A thread with all of my podcasts expounding on the "How

to Get Rich" tweetstorm. I’ll add new episodes here. Here’s
the original tweetstorm for reference:
Naval @naval
2:53 AM · Mar 17, 2019
Tweet your reply
•••
Paras Chopra @paraschopra
6 Jan • 158 tweets • paraschopra/status/1346688696599252993
How 💸 money works.

(a massive, 100-part thread)
1/ I recently finished this excellent short #book "What Has Government Done To Our
Money"
What Has Government Done to Our Money? | Murray N. Rothbard

When this gem first appeared in 1963, it took the form of a small paperback
designed for mass distribution. Innumerable economists, investors, commentators,
and authors have learned from this book th…
https://mises.org/library/what-has-government-done-our-money/
It's available for free and I highly recommend reading it.
But in case you want the key insights, here are my notes.
Fasten your seat belts. Here we go!
2/
== Money as a medium of exchange ==
In an economy, there's a variety of people.
Different folks specialize in producing different things and each one of them desires
different things.
3/ If there are only two people, they can barter (i.e. directly exchange) what each one
of them has with what the other one needs.
Even with two people, an exchange rate emerges (e.g. how many loaves of bread you
both agree on for a pair of shoes?)
4/ But with more people involved, barter collapses because of two reasons:
indivisibility and lack of coincidence of wants.
5/ Indivisibility means that if you're a shoe-maker, you can't barter half a shoe for a
loaf of bread (if that's all that you need and you don't want to overpay).
6/ Lack of coincidence of wants means that you may want a loaf of bread but the
other person doesn't need shoes, he needs a shirt and you don't know how to make
one.
7/ Of course, this can be solved via an indirect exchange.
You can find a shirtmaker who wants shoes and use your newly acquired shirt for a
loaf of bread.
Problem solved?
8/ Yes, for now. But as you can imagine, this doesn't scale well.
As the number of people who want to trade expands, the lack of coincidence of wants
becomes a bottleneck for general prosperity.
Transaction costs of finding someone who wants what you have becomes too high.
9/ To solve this problem, people gradually start accepting a commodity that is

divisible into smaller units and which they believe are widely demanded.
10/ Take butter for example.
You accept it in exchange for the shoes you've made because you know you can find
someone who wants butter easily and can pay him with a fraction of the butter weight
you think is worth what that person is selling.
11/ Butter gradually becomes a widely used medium of exchange.
But butter is not the only possible medium of exchange.
Salt, tobacco, wheat, and many other commodities have been used as mediums of
exchange.
https://en.wikipedia.org/wiki/History_of_money
12/ When multiple possible commodities are being used as a medium of exchange,
only a few emerge as winners.
Which one wins depends on two factors: a) marketability of the currency; b) network
effects.
Sidebar: read about network effects in my essay

How to create legal monopolies via network effects and economic moa…
If there’s one thing that customers dislike, it’s the barriers in switching between
competitive products. As customers, we want to retain our freedom. However, as
entrepreneurs, we are incentivized t…
https://invertedpassion.com/network-effects-economic-moats/
13/ Marketability is simply how good a commodity is in functioning as money.
You need money to be easy to store, transportable, divisible, and durable. Some
commodities fare better on these criteria than others.
14/ Network effects mean that the more widely a currency is accepted by others, the
more likely is it to get accepted by others.
(Sidebar: This is also why bitcoin is the mother of all network effects
Bitcoin is mother of all network effects - Inverted Passion

Bitcoin is such a strange beast that it’s hard to really understand what it really is.
Some people call it the biggest Ponzi scheme ever invented, while others see it as
the currency that’ll power a …
https://invertedpassion.com/bitcoin-is-mother-of-all-network-effects/
).
15/ Gradually, because of better marketability and network effects, during the course
of history, metals like gold and silver emerged as preferred mediums of exchange.
16/ A commodity like gold gets established as money when all other commodities
have a relatively stable exchange rate with it.
Nobody decides how many grams of gold is a cow worth.
17/ The market gradually determines this exchange rate by accounting for supply and
demand for both commodities: gold and cows.
18/ The key to understanding money is to remember that it is a commodity whose
utility is in facilitating exchanges, just like leather is a commodity whose utility is in
making shoe soles.
Paras Chopra
@paraschopra
You will get a lot of clarity once you STOP thinking about
money in units of rupees or dollars, and START measuring it in
units of “purchasing power”.
You don’t have a lakh rupees in your bank account, you have
one international trip, 5000 packets of chips or half a surgery.
7:36 AM · Dec 30, 2020
19/ To drive home this point, consider money as a commodity (like milk) that you can
buy.
What do you pay to "buy" money? Your goods and services.
What do you get in return when you "sell" money? Other people's goods and services.
20/
== Benefits of money ==
The biggest benefit of money is in expanding the trade between people, and hence
rewarding specialization.
21/ Increasing specialization creates prosperity as now you don't just have shoes, you
have sports shoes, party shoes, formal shoes, and so on.
So, multiple types of shoes can exist because consumer desire for everything can now
be measured in money.
22/ This money-driven price discovery helps foster innovation because entrepreneurs
can race to produce goods and services that fetch more money, thereby creating
things that wouldn't exist otherwise.
23/ A stable price of goods also helps businessmen plan ahead in the future.
They can allocate their resources effectively because they know a profit will emerge
from the investment.
24/
== Money as purchasing power ==
Just like goods and services can be measured in money (how many ounces of gold is
this house), money can be measured in terms of what kinds of and how many goods
and services can money get you (what can I afford if I have an ounce of gold?).
25/ It's useful to imagine money as a commodity just like any other commodity
(glass, TVs, Java classes, Facebook stock and so on)
In an ideal world where price discovery is perfect, all commodities have an exchange
rate with each other (how many hours of Java classes for a TV?)
26/ Money is simply a commodity with the widest price discovery against all other
commodities and because of that everyone accepts it.
That is what gives money its purchasing power.
27/
== The business of making money ==
What if a fairy comes and doubles the money that everyone has? Does everyone
suddenly become twice as rich?
28/ No.
Because money is a medium of exchange, it doesn't get consumed in the process.
29/ If at all, money has very limited consumption uses (gold used in industrial uses
or in dentistry).
Except for those limited cases, double the amount of gold currency would simply
double the prices of everything else.
30/ To understand this, imagine another commodity like milk.
If via any method, we have twice the amount of milk in the world, its price will drop
in half.
31/ Similar dynamics happen with money.
Only by increasing the amount of money, no prosperity happens.
Prosperity happens via innovation - when there are more (in number and type) goods
and services available for people to enjoy.
32/ What about gold miners? Are they richer than others?
Not really.
Like any other business, mining of gold involves a cost. There's a cost of discovery
and acquisition of land rights for gold, people cost, machinery cost, and so on.
33/ Markets drive returns for any type of business to average returns (returns
enjoyed by any other business).
So, in the long run, gold mining doesn't make the owners richer than say making
butter.
(Proof: it's no longer profitable to mine bitcoins
‘ASIC Financing’ Is Driving Down Bitcoin Mining Profitability - CoinDesk

ASIC financing has helped drive Bitcoin's hashrate to all-time highs in 2020.
Consequently, Bitcoin mining is less proftable to mine than ever.
https://www.coindesk.com/asic-financing-driving-hashrate-bitcoin-mining-profitability
).
34/
== The takeover of money ==
Kings and rulers of the past depended on direct confiscation of commodities as a way
to sustain their armies and lifestyle.
This is how taxation came along.
35/ Citizens have an incentive to evade taxation, and it's also an operational
nightmare.
An easy and convenient alternative to taxation is controlling the money supply in the
state. You can call it indirect confiscation.
36/ It starts by labeling a certain weight or volume of currency with a specific name.
So, instead of saying something is worth an ounce of silver, you say something is
worth a dollar. https://en.wikipedia.org/wiki/History_of_the_United_States_dollar
Similarly, a pound sterling is a name for a specific weight of silver
37/ Under the hood, a dollar was (supposed to be) nothing but a silver coin that
weighs an ounce
But labeling it with a dollar abstracts that reality a little bit and sets the stage for
people in power (the government) to steal money from the general populace via coin
debasement
38/ Here's how the coin debasement works:

you stamp coins with your brand, you outlaw all other coins, you require taxes to be
paid in stamped coins only and when you get coins, you literally melt them and make
more coins, each with less weight than before.
39/ You keep some of the newly invented coins for yourself and release the
remaining.
Such debasement is a way of stealing (or redistribution, depending on how you look
at things).
40/ In other words, debasement leads to inflation.
You have more coins in circulation for a similar amount of "stuff" in the world so the
prices of "stuff" rises.
41/ With debasement, over time, people notice that coins are getting lighter, but this
is where naming a coin helps.
Through the legal tender, you declare all coins to be at par with each other.
42/ So by force of law, you require people to treat a dollar that's an ounce of silver
similarly to a dollar that's worth less than that.
The result of this is what's known as Gresham's law: bad money drives good money
out of circulation.
https://en.wikipedia.org/wiki/Gresham%27s_law
43/ As debasing of coins starts, people hoard coins that are debased, and pretty soon
only debased coins remain in circulation (which get debased even more by the kings).
Over a period of time, this leads to coins being so light that they're unusable.
44/ What also happens is that the non-debased, good quality coins get exported out
of the state to other regions because they're worth a lot more somewhere else (in
another country).
This leads to flight of silver and gold out of the state, something that kings don't
desire.
45/ IMPORTANT => So the physics-based limits on how light coins can get keeps
infinite debasement in check.
And because debasement is in check, new money can't be created indefinitely, so

inflation is in check.
46/ But that game is about to get changed when governments and kings discover
paper money.
47/
== Banks as money warehouses ==
When you have a lot of coins, you'd want to store them at someplace that can protect
them.
That place can be called a warehouse for money, which is what a bank really is.
48/ Just like any other business, a bank makes money for providing a useful service -
which is warehousing of money in the bank's case.
49/ Upon depositing coins, the bank issues a warehouse receipt which is also called a
bank note.
When you want to redeem your money, you hand over the banknote and get your
coins back.
50/ For transactions with others, instead of first redeeming your coins and handing
over them, it is much easier to hand the banknote directly to the other party for goods
and services.
Now they can go and redeem the coins from the bank (or simply pass on the
banknote).
51/ This way, a banknote becomes a substitute for coins.
IMPORTANT -> It's important to understand that banknotes were not money but a
money-substitute. Papers were merely a placeholder for the real thing.
52/ This warehousing of coins at one central place opens up the possibility of another
debasement type of scam.
Banks over time realize that because everybody doesn't redeem their money at once,
they can print and issue more banknotes than the coins they have in their warehouse
53/ Such a fractional reserve system let banks steal from the public by issuing more
notes than their reserves and profit from the interest paid on loans.
https://en.wikipedia.org/wiki/Fractional-reserve_banking
54/ Of course, the prices of goods go up due to more number of notes in the market
but the bank doesn't care about this inflation-driven stealing from the common good.
Bank cares about its profit.
55/ Doing this is justified by suggesting that a banknote doesn't give claim to a
specific coin, but a coin in general
So the coin you get back upon redeeming your banknote is different from the coin you
deposited
This fungibility of money powers banks https://en.wikipedia.org/wiki/Fungibility

56/ However, for any private bank, the number of banknotes they can print and
release in the wild is limited by its number of clients.
57/ Why?
Buyer banks at Bank A and the seller banks at Bank B.
If the seller gets notes from Bank A and deposits them at Bank B, the bank B will
redeem the note from Bank A for coins in order to store those coins in its own
warehouse and issue its own notes to the seller.
58/ This inter-bank redemption for coins places a natural limit to how much
"phantom" banknotes can circulate in the system.
If banks could form a cartel and not redeem each others' banknotes, they all can keep
on growing their profits together.
Cartels? Now that's an idea.
59/
== Central banks as cartels ==
60/ Before central banks came along, governments used to finance their
extraordinary expenses (such as war expenses) by taking loans from private banks
(warehousing citizens' money) who were willing to lend them money.
61/ Because these loans are in the form of banknotes (and not gold/silver), private
banks could give the government huge amounts of loans even if they didn't have a
corresponding amount of gold/silver in their warehouses.
62/ But when the government takes a loan, citizens panic and usually call for
redemption of their notes to coins.
If the loan to govt is huge, different banks call for redemption for coins from the bank
that issued a loan to govt.
This is how "runs" on banks happen.
63/ If there are enough coins backing up the notes, these runs are not an issue. After
all, the holder of a banknote has a legal right to such coins.
64/ But, due to the fractional reserve system, there were not enough coins for all the
banknotes and a "run" could bankrupt a bank and leave the late redeemers high and
dry.
65/ Instead of letting such over-leveraged banks fail during runs, because govt gets
loans from such banks, govts in the past have regularly declared a "bank holiday".
This decree means that for a certain time such banks can legally deny redemption
requests for coins.
66/ Temporary measures that benefit an entity in power soon become permanent, so
such temporary abandonment of backing paper money with reserves set the stage for
a more permanent abandonment of the gold standard later.
67/ Also, these crises of confidence in banks (which was often due to government
actions), legitimize the government's case for the establishment of central banks.
68/ Here's the pitch of the govt to its citizens: a central bank will be established that
will hold all the coin reserves of the public.
69/ By law, private banks couldn't keep their reserves as coins but had to hand them
over to the central bank. The central bank in return would give its own banknotes
which different private banks will keep as reserves.
70/ HERE'S THE KICKER -> The central bank also runs on fractional reserve, which
means it can print more banknotes than the coins it has.
71/ But because the redemption between banks now happens in the banknotes from
the central bank and because the central bank can print new notes at will and loan it
to private banks, there's no longer a possibility of a bank run.
The pitch is: "the govt cannot default."
72/ Central banks are called "banker's bank" because banks deposit public money in
its warehouse in exchange for its notes.
IMPORTANT -> However, the important point to note is that a central bank is not a
"bankers' bank" by choice but by legal decree.
73/ The government outlaws all other bank's notes and outlaws banks keeping their
reserves in anything but the central bank's notes.
74/ The success of the central bank rests on the public turning in their metal coins to
get the central bank's notes
The public got lured into doing this exchange with the promise of the central bank
keeping their money safe. After all, what bank can be safer than a government?
75/ Little did the public know that by doing this they're setting themselves for the
erosion of their purchasing power.
Originally one dollar was one ounce (~31 grams) of silver. Today, that value has
eroded over 96% and for one dollar you'll only get 0.04 ounces of silver.
76/ This willing loss of 96% of purchasing power of money by exchanging metal coin
for central banknotes was perhaps the worst trade (and the smartest con) in history.
77/
== Interlude: how banks work ==
78/ Where did this 96% of the money (as purchasing power) vanish?
Short answer: to government, its spending, its inefficiencies, and its preferred parties.
79/ With the central bank, the government gave itself the literal license to print
money.
80/ The dilution of purchasing power of money happens in two steps:
a) central bank runs on fractional reserve so it can print more notes than the reserves
it holds;
b) private banks also run on fractional reserve but their reserve is central banknotes.
81/ Whenever you deposit $100 cash into your bank account, what happens is that
your cash goes into the bank's reserve and what you get in return is a deposit account
(i.e. a database entry that the bank owes you $100).
82/ In contrast, when you loan $100 from a bank, they don't hand you over cash.
Instead, they hand over you a deposit account (a database entry) in exchange for a
promise from you will return them $100 + interest.
83/ Now, if you've used the borrowed $100 to pay to someone who holds an account
in the same bank, what the bank does is debit your account and credit the other
person's account.
So, your database entry will now say $0 and the other person's account will be
increased by $100.
84/ AMAZING -> Note how no currency/cash was involved in the entire transaction
and yet for $100 for central bank-issued cash, there's now $200 worth of money in
the economy.
This is called money multiplication.
https://en.wikipedia.org/wiki/Money_multiplier
85/ However, if the person who you've paid to has an account in another bank, inter-
bank settlement happens.
This is where the central bank currency held in one bank's reserves gets transferred to
another bank's reserves.
86/ How much reserves do banks keep?
Failure of keeping enough reserves can cause a run on the bank which can cause
insolvency of a bank.
87/ So, the central bank requires keeping a certain fraction of entire deposits made by
the bank's customers as reserves.
This ratio is called the reserve requirement.

https://en.wikipedia.org/wiki/Reserve_requirement
88/ So, for example, if the reserve requirement is 10%, if a bank's entire deposits
(across all account holders) totals $1000, it must hold $100 in central bank currency.
89/ By manipulating these limits on reserves and via other regulations (such as
deciding interbank loan rates), the central bank (which is an arm of the government)
directly determines how much money is out there in the economy and hence control
the rate of inflation.
90/
== Central banks as a way for government to steal ==
91/ Inflation is stealing from the public because newly created money is slow to
propagate in the economy. For example, if central banks lower reserve requirements
and enable banks to loan out more money in the economy (and hence dropping
interest rate)...
92/ ... the initial loan borrowers enjoy a higher purchasing power for their money
because prices take time to increase in response to the increased money supply.
93/ Who suffers is the people who've been saving in the past (pensioners and so on).
Their deposited $100 now commands less purchasing power than before (because
prices have risen).
94/ The central bank also helps the govt to cover its revenue shortfall from taxes
The inefficiency of govt operations and subsidies to favorite parties are funded by
central bank by printing new money and loaning to govt in exchange for a promise
from the govt to pay it back
95/ What's convenient is that govt cannot default as the central bank can keep on
printing money and with the increased supply of money, govt debt becomes cheaper
(due to increased inflation).
This way govt can keep borrowing forever.
Data Lab - Federal Deficit Trends – U.S. Treasury

The federal government has run deficits for the last 18 years. A deficit occurs when
the government spends more money than it collects.
https://datalab.usaspending.gov/americas-finance-guide/deficit/trends/
96/ When inflation balloons, govt can tax the rich to curb spending (and hence
control inflation).
This sounds shocking but in fact, this idea behind the so-called Modern Monetary
Theory.
https://en.wikipedia.org/wiki/Modern_Monetary_Theory
97/ All this sounds like it can make things spiral out of control, but there was still one
physical constraint that limited the consequences: it was the requirement of central
banks to keep gold/silver as reserves.
98/ Central banks had to keep reserves due to international trade.
The central bank of country A can keep printing money but the traders in country B
didn't necessarily accept (or trust) the banknotes of country A's central bank.
99/ So in international trade, merchants demanded payment, not in notes but

gold/silver, and to facilitate international trade (import what the population wants),
central banks needed to keep reserves in precious metals.
100/ This is why even with central banks coming into existence, for a long time, all
economies had some sort of gold standard.
https://en.wikipedia.org/wiki/Gold_standard
A dollar really meant an obligation of the central bank to pay someone a particular
weight of silver or coin.
101/
== Choose one: print more money nationally or keep gold standard ==
102/ Imagine your country's central bank loves printing money to cover for the
government's inefficiencies or favorite subsidies.
But also imagine that your country is into international trade.
103/ What you'll find here is a situation with multiple private banks and the
limitation of their money printing due to potential redemption by other banks.
104/
IMPORTANT -> The existence of trade (where redemption happened in gold or

silver) meant central banks had to maintain a portion of all money they printed in
precious metals.
105/ This suggests that as the central bank releases more money into the economy, its
precious metal reserves dwindle because other countries redeem its money for these
metals.
106/ This is troublesome because it means central banks (and hence govts/countries)
can default when they run out of precious metals.
To solve this, instead of tempering new money creation, central banks across the
world colluded and gave up on the gold standard altogether.
107/ Today, there's no currency in the world that's backed by gold.
Amazing, isn't it?
108/
== Arrival of the fiat currency and its troubles ==
109/ With the the abandonment of gold standard, the currency of a country became
what's called fiat currency.
Unlike gold which was decided by the market to be used as a medium of exchange,
the central banknote becomes the medium of exchange by fiat.
en.wikipedia.org/wiki/Fiat_money
110/ With currency no longer redeemable in gold or silver, the exchange rate between
international currencies becomes a key factor in international politics.
111/ One of the key reasons for US dollar hegemony in international trade is that US
was the last major country to go off the gold standard.
So while US dollar was on the gold standard, other countries' central banks kept their
international reserves in US dollars.
112/ This was made possible by the promise from the US that its dollar can be
redeemed for gold internationally (even though they made it illegal for US citizens to
do the same exchange domestically).
However, gradually US limited such conversion and then eliminated it.
113/ Even without gold backing, the reason the US dollar is still the global reserve
currency is that they require oil-producing middle east regions to price their oil in
dollars (in exchange for "protection" and "good relations"?).
What You Should Know About Petrodollars

Petrodollars are U.S. dollars paid to an oil exporting country for the sale of the
commodity.
https://www.investopedia.com/terms/p/petrodollars.asp
114/ Since most nations in the world import oil, the demand for dollars (even though
it is not gold-backed) persists.
115/ Today, the demand and supply for different fiat currencies is
- either freely determined in the market (freely-floating exchange rates)
- or is determined by the country (like in China where its central bank determines the
Yuan-USD exchange rate).
116/ If currencies are freely floating (like USD-INR), such constantly fluctuating rates
adds distortion and uncertainty in international trade.
Imagine if the trade happened in gold coins... (or gold-backed currencies)
117/ .. the only variable you had to account for in international trade was the supply
and demand of commodities that are getting traded (because you both exchanged the
same medium - gold).
118/ Now, because the money supply is unbacked by gold and responds to domestic
politics, you ALSO have to account for politics and the monetary policy of the trading
country.
This is why when US Fed prints money, things shake up (massively) here in India.
119/ Such geopolitical effects of fiat currencies are particularly acute for currencies
where rates are set by the central government.
120/ For example, the major bone of contention between the US and China is that the
exchange rate set by the Chinese central bank is artificially low (e.g. 1 USD fetches 6
yuans).
121/ If under the free market, 1 dollar may only fetch 3 yuans, what the Chinese govt
is doing is making its exports cheaper on the international stage.
122/ For example, if a widget costs 3 yuans to make, under free-market conditions,
you can only buy one widget for one dollar from china.
But because of the Chinese central bank's artificial undervaluing of yuan, you can
now buy 2 widgets.
Hence Chinese exports surge.
123/ Such politics-driven interventions by the central banks in international trade

actually lead to less efficient trade, bitter trade wars and potential geo-political
consequences.
Needless to say, the ultimate cost of this inefficiency is on the common citizen.
124/ It's important to understand that this was avoidable.
International trades still used to happen before the paper currency was even
invented.
125/ With a common global medium of exchange (such as gold), there was no scope
for govt meddling and private parties could do trade easily and efficiently.
But now with fiat currencies and central banks addiction to inflation, it seems there is
no going back to that world.
126/
== Should the government control our money? ==
127/ The answer to the question depends on who is asking the question, which
ultimately depends on whether they see money as a medium of exchange or as a store
of purchasing power.
128/ As an economy grows, we have more products and services to consume.
If money was gold-based (and hence not easily controllable by the government), over
a period of time you should expect a decline in prices of things.
129/ People would be willing to give up less gold-backed currency for stuff because
there's more stuff than currency.
130/ For the individual with lots of gold-backed currency, this is good news.
His money gets him more things in the future than it did before.
131/ However, for someone with debt, this is extremely bad news as he'll have to work
harder and produce more to pay back debts that have become more expensive now.
132/ For our modern economy that's dependent on loans and is highly
interconnected, a sudden decline in prices (deflation) will be devastating.
133/ Businesses make less money, salaries go down, defaults happen and people stop
lending to each other.
So, sudden deflation is bad for the economy but great for people with money.
134/ A gold-backed economy also leads to an extremely high wealth concentration as

entities that produce stuff that's desired collect all the gold and slowly they become
the ones who lend it because nobody else has the money.
135/ If gold is concentrated in a few hands and the populace is suffering, the govt
cannot do a lot about it because unlike fiat currency it can't invent gold out of thin air.
136/ (It can directly confiscate gold as wealth taxes, but then most productive
members of the population emigrate elsewhere)
137/ What fiat-based currency allows a government to do is to indirectly take money

from the rich and, in theory, distribute it across the economy to make it stronger.
138/ So from the point of view of the average citizen, it's a good thing because it
allows the government to spend on social security (which otherwise the government
will never be able to do without enough gold)
139/ Fiat money also helps the government battle crisis-of-faith which happens in
gold-based deflationary environments.
140/ Whenever people with money become skeptical and stop lending to each other,
the central bank can always step in as a "lender of last resort" and start the flow of the
money again.
141/ So, fiat-based currency helps the government manage the economy, which is
great for the economy and actually helps money move faster and do its job as a
medium of exchange
142/ However, because government can interfere at will, it can be counterproductive

to people who've worked hard and accumulated money.
Their historically earned money's purchasing power will go down as the government
helps the economy by injecting more money.
143/ So, are currencies that govt can print at will good or bad?
It depends on the perspective you take.
It's bad for the individual (that's why right-wingers love gold) but good for society
(that's why left-wingers love modern monetary theory)
144/
== Summing up ==
145/ These notes became longer than I anticipated but it was important to
understand how we reached a place where a global pandemic and associated millions
of deaths caused historic highs for the stock market (and bitcoin prices).
Paras Chopra
@paraschopra
Here’s me trying to make sense of the unprecedented 2020 bull

rally of stock markets.
(A thread)
9:06 AM · Dec 20, 2020
146/ The lesson I derive from all this is that because central banks control the money
supply and as they don't think long term, they'll always think short term during a
crisis and print more money.
147/ So, it's extremely foolish to hold cash or interest-bearing instruments
Paras Chopra
@paraschopra
How to think about investments into stock market?
(A thread)
4:12 AM · Mar 13, 2020
148/ Rather, the prudent thing is to hold assets that lay a claim on some portion of
the economy.
149/ The best example of such a claim-on-economy is stocks and within stocks, index
funds have the best tradeoff for the amount of time you're willing to invest in
researching and returns you're able to generate.
Paras Chopra
@paraschopra
When it comes to picking stocks, why is it hard to beat the

indexes like S&P 500 (USA) or Nifty 50 (India)?
(a thread)
8:43 AM · Nov 26, 2019
150/ Remember: money is nothing but a medium of exchange. It's a commodity

whose utility is in granting you purchasing power.
If the amount of stuff remains finite in the world, more money will equate to less
purchasing power (over that stuff).
151/ And whoever controls the supply of purchasing power will do it for their own
benefit.
152/ However, also remember that the amount of stuff is not finite in the world.
In fact, technology has a commoditization effect.
It makes more stuff available and hence has a deflationary effect.
153/ The consequence of more stuff available in the world and more money available
in the world is that anything that's rare and valuable becomes astronomically more
expensive.
Capitalism rewards rare and valuable - Inverted Passion
You create value when you fulfill the unmet desires of people better than the
alternatives they have (from competitors). However, a fatal but common mistake
that entrepreneurs make is misjudging wh…
https://invertedpassion.com/capitalism-rewards-rare-and-valuable/
154/ This means expect land, Harvard degree, Apple stock and bitcoin price to go up
while the price of a McDonald's burger to not increase substantially.
155/ This means the rich get richer (in purchasing power) but the poor get less
portion of the purchasing power and hence the wealth gap rises.
https://en.wikipedia.org/wiki/Wealth_inequality_in_the_United_States
However, the poor can afford more things and hence poverty reduces over time.
ourworldindata.org/extreme-poverty
156/ But, of course, the economy is not a zero-sum game.
When production and GDP increase, it's stealing from nature and such stealing is
biting us back in terms of climate change.
157/ Maybe there really is no global free lunch, except for local manipulations?
https://www.youtube.com/embed/Bv42PQ-Xxj8
That's it!
Hope you enjoyed the thread.
•••
Ryan Gum 🕶 @ryangum
7 Jan • 30 tweets • ryangum/status/1347297689566924807
The Compounding Creator
How one creator made $1,332,400 across 6 revenue

streams in 2020:
🎬 $135k - Ads
🔥 $177k - Affiliates
💰 $182k - Sponsorships
📚 $470k - Self-paced courses
🚀 $295k - Cohort-based course
⭕ $71k - Community
Breakdown 👇
In 2017, @AliAbdaal created a YouTube channel.
He started with 0 views, 0 subs, but he posted 2 videos every single week for 6
months.
His revenue from this work? $0.
***This is when 95% of creators quit.***
But 52 vids and 6 months later he hit his first 1,000 subs.
🎬 $135,200 - Google AdSense

Channel growth:
2017: 59 vids, 1,600 subs, $0 from ads.

2018: 88 vids, 120k subs, $16,500.
2019: 62 vids, 450k subs, $44,600.
2020: 98 vids, 1.3M subs, $135,300.
More from Ali on YouTube revenue here:
https://www.youtube.com/embed/I3MeCEwVxB0
This slide shows the average number of vids needed to hit subscriber brackets (data
from @TubeBuddy).
- Top row: Number of subs.

- Middle row: average vids needed to hit number of subs.
- Bottom row: Ali's vids to hit number of subs.
In 2017, Ali was growing at 2X the average, with 27 subs and $0 per vid.
By 2020, he was growing at 10X the average, with 8,673 subs and $1,380 per vid.
But, his output remained steady at ~1.5 vids per week. This is the compounding
nature of sub and revenue growth.
🔥 $177,900 - Affiliates
Affiliate rev: when you promote a product and receive a commission on any sales.
It's generally better to sell your own products (higher margin), but selling other
people's products can be lucrative too.
Some of Ali's affiliate products:
💰 $182,600 - Brand sponsorships

It took Ali 1 year, 120 vids, and 50k subs to find his first sponsor.
Sponsors usually pay $20 - $30 CPM (per 1k) views.
Ali's sponsorship revenue growth:
2017: $0
2018: $7,700
2019: $42,000
2020: $182,600
📚 $470,100 - Self-paced online courses

Online courses are Ali's largest income stream. He hosts his courses on SkillShare.
Ali's course stats:
- 7 courses created
- 100k students
- $5 revenue per student
His courses:
Ali Abdaal - Skillshare
Ali Abdaal on Skillshare
https://www.skillshare.com/user/aliabdaal
🚀 $295,500 - Cohort-based course (CBC)

Ali created a CBC: Part-Time YouTuber Academy.
CBC's are typically time-based with a multi-week schedule, live Zoom calls, and a
community.
PTYA had 360 students for an avg of ~$800 per student.
Part-Time YouTuber Academy

Learn how to grow your YouTube channel from 0 to 100,000+ subscribers and
transform it into a sustainable, income-generating machine. Without quitting your
day job 😉
https://academy.aliabdaal.com/
⭕ $71,100 - Paid community

Following the success of his cohort-based course, Ali created an inner circle
community for alumni students to stay in touch, collaborate, and provide ongoing
support.
He charges $50/m, and has 124 members.

That's a total of $1,362,000 across 6 revenue streams that are all interconnected.
What can creators learn from Ali?
Here are a few lessons:
The Secret to 100,000+ Subscribers:
Ali guarantee's this simple formula will change your life...
1. Create content that your audience finds valuable

2. Publish 1-2 times per week
3. Do this for 2 years
Do that, and the score takes care of itself.
David Perell
@david_perell
B+ content and A+ consistency is the winning formula for email

newsletters.
Most of the value comes from consistency, not content.

4:07 PM · Jun 1, 2020
Success = x 🍀x⭐
Work = Provide value.
🍀 Luck = Make your own luck through consistency.
⭐ Unfair advantages = leverage your unique experiences, skills, and perspective.
Work:
Be consistently good. Figure out what resonates with your audience. Be entertaining.
Be insightful. Iterate.
Ali has continued to improve his production quality and storytelling skills, and it
shows.
There is no shortcut to providing value.
Luck:
@garyvee once said, "one piece of content can change your life."
Ali creates luck by posting 2 vids/week consistently over 3 years — and he's had
multiple videos go viral.
David Perell
@david_perell
Replying to @david_perell
7. Build a Serendipity Vehicle
Create consistently. Essays, podcasts, drawings, videos, music.

You pick. Your work will become a magnet for people from
every corner of the planet. People who like your work will reach
to you and create opportunities you never expected.
3:38 AM · Mar 1, 2020
Unfair advantages:
What do you bring to the table that others don't? Experiences, skills, perspective,
network, status, capital?
Stack the deck in your favor by leveraging your unique assets.
https://www.youtube.com/embed/RGbCR_pq4_A
Ali leveraged 2 advantages:
1. Experience and status
Ali was a med student at Cambridge, so he started creating vids about med school at
Cambridge.
He expanded into interview tips for med students, then vlogs about med student life.
Now he's expanded to productivity & tech.
2. Skills
He had been doing graphic and web design since 12.
When he started making YouTube videos at 23, he had 11 years of experience honing
his eye for design and a skillset to execute.
Give before you ask:
Ali published 59 vids before he made $1.
Without an audience, it's hard to get people to buy from you if they don't know, like,
or trust you.
The easiest way to build one, is to create and share free valuable content regularly.
James Clear
@JamesClear
It took me...
200+ articles before I got a book deal.

250+ articles before I got major media coverage (NYT).
100+ interviews before my book hit the bestseller list.
You need a lot of shots on goal. Not everything will work, but
some of it will.
Keep shooting.
11:13 PM · Nov 11, 2020
11.7K 2K Copy link to Tweet
Find a product for your audience, not an audience for your product.
Ali's PTYA course only exists because of his own lessons building a successful YT
channel. The inner-circle product only came about by listening to his PTYA
customers.
Jack Butcher
@jackbutcher
Sell your sawdust: (thread)
12:05 AM · Dec 2, 2020
Segment prices to match audience segments.
The majority of Ali's audience are not a good fit for his cohort-based course. But a
segment of his audience is willing to pay a premium price to learn from him.
Ali sells products at low as $5 and high as $1k+.
Relentlessly focus on one channel:
Ali now has 6 income streams, a blog, a newsletter, and a podcast (@noverthinking).
But he spent years creating hundreds of YT vids first, it's still his primary channel.
Most of his success can be derived from his YT channel.
Become an overnight success in 14 years:
Ali started working on the internet at age 12. He's now 26.
He spent years creating multiple online businesses that all failed.
His first taste of success took years to come by.
More on that here:
https://www.youtube.com/embed/80rugVXQzes
Find what feels like play to you but work to others:
Ali persevered for years before finding success. Most people would have quit many
times along the way. He was able to keep going because he genuinely enjoyed the
journey.
Naval
@naval
Replying to @normonics and @gooddadmike

Yes, it has to feel like play to you (passion) *but* look like work
to others (practical). Take on accountability (take risk, get
credit) and apply leverage (code, products, media, capital,
labor, in that order).
1:59 AM · Dec 28, 2020
The most successful teachers of the future will be entrepreneurs.
Ali made $836k from teaching alone. Topics: Studying, productivity, stoicism,
YouTube, cooking.
Is he the best teacher in the world on these topics? No. But his entrepreneurial
mindset makes all the difference.
Lastly, you don't have to quit your day job to become a successful creator:
The twist in Ali's story?
Up until August, he worked full-time as a doctor. Before that, he was a full-time med
student.
That's right, he did all of this in his spare time 🤯.

How?
Time management. Ali is a productivity fanatic. He's shared many of his methods on
his channel:
https://www.youtube.com/embed/5Nin1OtjOlU
Leverage. He hired 2 full-time employees to help him this year, but he also built up
systems to scale and maximize efficiency.
https://www.youtube.com/embed/uJgv0XQOehs
Where to from here? Merch.
@AliAbdaal's connection with his audience is authentic. His personal brand has huge
potential.
To capitalize, he should follow in the footsteps of Jordan and Kanye by releasing a

@Gymshark shoe.
ha, just kidding... unless..?
Joe Pompliano
@JoePompliano
Kanye West was recently named a billionaire by Forbes.
But did you know he was in $53M of debt just four years ago?
This is the story of how one negotiation changed his life

forever and why betting on yourself is always the right move.
Time for a thread

12:38 AM · Aug 25, 2020
Hat tip to @AliAbdaal for being so transparent and vulnerable. 👏

Sharing insight into your business takes balls, but is so inspiring to new and old
creators. There's nothing like seeing real people share real numbers.
Watch the full video here:
https://www.youtube.com/embed/VTTp5A-rSdc
If you enjoyed this thread and want to learn more about the Creator Economy space:
1. Follow me @ryangum
2. Subscribe to my upcoming posts for more insights:
ryangum.com
•••
12 Mar • 25 tweets • warikoo/status/1370256447750107137
10 lies I was told about money
A thread...
Lie #1
Money is the root cause of all evil
From an early age, thinking about money was not encouraged.

It was the unsaid rule that money is important, but thinking about it is evil.
After all, money was the reason behind the fights, the wars, the disagreements.
Now I know, it is not money that is the cause. It is the importance we attach to it, in
our lives.
Money is simply a medium of transaction.

When it becomes an emotion, is when it consumes us.
And that is true for all things in life!
Lie #2
Be wary of those who are rich
It was always assumed that getting rich was possible only through exploitation of
others, being cold blooded and twisting the law in your favor.
Those who are rich, are the one who compromised on their morals.
Now I know that for every immoral rich person, there are countless more examples of
people who treat money, people and values with respect.
It's just that, by design, they are not the ones we hear of or speak of.
News covers the abnormal. Not the normal.
Lie #3
Saving money is important
Of course saving is important. But we were never told the complete story.
That investment is more important.
Post demonetization, all the money "saved" by our parents came out. They were
lauded for their saving capabilities.
Most "savings" approach that we were taught, destroy the value of money.
To make your money beat inflation, we were never taught how to invest.
Lie #4
Buying jewelry is an investment
We bought jewelry at the smallest excuse. It not only added to social status, it was
also considered such a wise choice because gold appreciated in value over time.
It was an investment.
Now I know, gold is an investment, jewelry is not.
When we disguise our desires as our needs, we almost always end up making a
mistake.
Lie #5
Buying a house is the ultimate financial goal
Paying rent was the classic middle class curse.

And also, the class middle class crime towards oneself.
Our own home, as early as we can buy one, gives us the security we deserve and the
status we ought to have.
Now I know buying a house early in your life, is binding and thus can be a regret-
filled decision.
It most likely doesn't make financial sense (do the math), it also binds you to a size, to
a city and to a locality that you will always find hard to escape thereafter.
Lie #6
All expensive things that we buy are assets
The way to define as asset was "how expensive it is". More the cost, better the asset.
Started with home appliances, then scooter, then car, then house.
Buying "assets" was the middle class indulgence!
Now I know most of these are not assets. Even the house we stay in.
The only two assets that I perhaps built over years was my network and my content.
None of which I had to pay for, with money.
It was bought through my time.
Lie #7
Taking loans and using credit cards, is a sign of your confidence in your future
Because you believe in yourself, you can afford something now, as against in the
future.
And the fact that someone approved that loan, or made you eligible for it, is
testimony to that fact.
Now I know
Financially smart people take loans, even if they can afford it, to save money.
Financially weak people take loans, knowing that they can't afford it, to spend money!
Lie #8
There are 2 ways to get rich - either work in the same place for a really long time, or
keep changing jobs every 1-2 years!
Getting rich was either pegged to your PF and Gratuity amount, or to your "jump"
that you got if you changed jobs.
Now I know that your salary has nothing to do with your wealth.
It is now how much you earn in a job that determines your net worth.
It is how much you own of what makes money for you, even when you are sleeping.
Lie #9
The only way to make money is to get an education.
You go to college, get a job, start saving, buy a house, keep doing well in your job,
keep getting a raise.
And you are rich.
That is the path.

The predictable path.
The only path!
The financially wisest people I know are not just the one who followed this path, but
also the ones who followed no path.
They kept creating/buying assets - whether their own company, whether stocks,
whether IP, whether a side gig, whether investing.
They didn't settle!
Lie #10
Once you get rich, give money to those who do not have it.
Giving money is a noble cause.

And when you have the means to, you should help others.
That brings good karma, brings you more money, and thus makes you give more.
The circle continues.
Now I know, it is not money that makes people change their orbit. It is opportunities.
I spend my money helping others not by giving them money, instead by creating
opportunities.
So that tomorrow, they might not need my money.
Growing up...
Dreaming of earning a lot of money was a taboo, investing money was never
discussed and spending money was always considered the socially desirable action.
Worst was that no one knew that they were believing in lies.
My parents, my relatives, my network, genuinely believed all these lies to be true.
They guided me and influenced me with the best intentions.

Just that they weren't the right ones.
It lot a lot of mistakes, a lot of undoing and a lot of reflection to get to a point where I
began to see the truth for what it is worth.
My hope for all of you is that you get there much before me.
On that note
Ankur Warikoo
@warikoo
Mistakes I made with my money.
A thread...
5:08 AM · Sep 25, 2020
•••
Marko ⚡ Denic @denicmarko
Aug 2, 2021 • 10 tweets • denicmarko/status/1422062552071249923
Free HTML/CSS/JavaScript templates for your projects.
🧵
1. Inovatik (@Inovatik)
Download free HTML templates to help you build beautiful and engaging websites for
your online projects.
Link:
HTML Templates Free Download by Inovatik

Download free HTML templates with included images, no attribution required and
simple license to help you build beautiful websites faster
https://inovatik.com/
2. Tooplate
Tooplate brings you a variety of free HTML templates for your business websites,
digital marketing pages, and personal portfolios.
Link:
Free HTML CSS Templates
Download free HTML CSS website templates from Tooplate and use them for any
purpose. Our templates are easy to modify and use for any website.
https://www.tooplate.com/
3. HTML5 UP! (@ajlkn)
Responsive HTML5 and CSS3 site templates.
Link: html5up.net
4. TemplateMo
Download 560+ free HTML CSS website templates that includes 140+ responsive
Bootstrap themes.
Link:
565+ Free HTML CSS Templates by TemplateMo

Download 565+ free HTML CSS website templates that included 140+ responsive
Bootstrap themes from templatemo and use them for your sites
https://templatemo.com/
5. One Page Love (@OnePageLove)
A collection of 79 Free One Page templates. Each template includes a review, long
screenshot, live demo and download links.
Link:
Free One Page Templates
A collection of 81 Free One Page templates. Each template includes a review, long
screenshot, live demo and download links.
https://onepagelove.com/templates/free-templates
6. UIdeck (@uideckHQ)
Free HTML Landing Page Templates, Bootstrap Themes, Tailwind, and React
Templates and UI Kits - for Pretty Much Any Type of Web Projects.
Link: uideck.com/templates/
7. FreeHTML5
Carefully crafted beautiful & functional bootstrap templates.
Link: freehtml5.co
I have a lot of free resources on my website. Check it out.
Posts - Marko Denic - Web Developer

Blog posts from Marko Denic
http://markodenic.com/blog
Did you find this useful?
Retweet the 1st tweet and help others discover it.
Happy coding!
•••
Marko ⚡ Denic @denicmarko
Aug 4, 2021 • 10 tweets • denicmarko/status/1422785847750012931
Free icons for your projects.
🧵
1. Font Awesome (@fontawesome)
The popular and easy-to-use icon set just got an upgrade. More icons. More styles.
More options.
Link:
Font Awesome
The world’s most popular and easiest to use icon set just got an upgrade. More
icons. More styles. More Options.
https://fontawesome.com/
2. Flaticon (@flaticon)
Download Free Vector Icons and Stickers for your projects. Resources made by and
for designers.
Link:
Free Vector Icons and Stickers - Thousands of resources to download
Download Free Vector Icons and Stickers for your projects. Resources made by
and for designers. PNG, SVG, EPS, PSD and CSS formats
https://www.flaticon.com/
3. Icons8 (@icons_8)
Get free icons for graphic design, UI, social media, and mobile.
Link:
Free Vector Icons — Download 181,400 icons (SVG, PNG)

⬇ Get free icons for graphic design, UI, social media, and mobile. Search for static
and animated icons with consistent quality. PNG, SVG, GIF, AE formats.
https://icons8.com/icons
4. Simple Icons
1978 Free SVG icons for popular brands.
Link:
Simple Icons
1993 Free SVG icons for popular brands.
https://simpleicons.org/
I have a lot of free resources on my website. Check it out.
Posts - Marko Denic - Web Developer

Blog posts from Marko Denic
http://markodenic.com/blog
5. Tabler Icons (@codecalm)
Free and open-source icons designed with attention to detail to make your design
stand out.
Link:
Tabler Icons: over 1250 vector icons for web design
Free and open source icons designed with attention to detail to make your design
stand out.
https://tabler-icons.io/
6. Smashicons (@smashiconspack)
Icon set with over 342,450 icons for designers and developers.
Link:
Smashicons
Smashicons is the world's largest and most complete icon set with over 342,450
icons for designers and developers.
https://smashicons.com/
7. Noun Project (@nounproject)
A diverse collection of icons. Download SVG and PNG.
Link: thenounproject.com/icons/
Did you find this useful?
Retweet the 1st tweet and help others discover it.
Happy coding!
•••
Sam Thompson • Jetpack.so @ImSamThompson
8 Jan • 12 tweets • ImSamThompson/status/1347686040253857792
The easiest way to send 7,500+ cold emails per day.
A thread 🧵👇
I used this exact strategy to send 1.2m emails through GSuite in 11 days.
🚀 150k Opt-ins
🚀 $34k Revenue
🚀 $22k MRR
🚀 $1,100 Cost
You probably don't need that scale (yet) but the core strategy is easy when you are
just getting started.
Because it's all based in Google.
Why Google?
Shared IPs mean no warm up time

99% Primary Inbox Deliverability to other Google accounts
If your shared IP score drops they cycle in new ones
Easy mass emailing plugins for GMail Accounts
Please note this is for GSuite accounts not personal Gmail accts.
First, you need the BASICS
▶ GSuite Account
⚡ @GMassForGmail or @mailmeteor account
🔥 A No Brainer Offer (Parallel Offer To Your Main Product/Service)
📧 A Fuckload of *Target Market* Emails
⏲ 1 Hour Per Day To Set Up Google Sheets
Second, you need SENDERS 👋
1. Create 5 "Employee" accounts in GSuite

2. Use @Designhilldh to create email signatures for each
3. Find @unsplash photos for profile pics
🔥Pro Tip: Make sure to include phone number and CTA buttons on the signatures.
Google Voice numbers work.
Third, you need INFRASTRUCTURE 🖥
1. Connect Gmass to each of your 5 "employee" accounts
2. Create a Google Sheet in each employee's google drive
3. Sign up for 5-6 newsletters on each account
Note: Each account can send ~1,500 per day. So 5 x 1500 = 7500. Scale accordingly.
Fourth, you need EMAILS 📧

There are plenty of services out that can get you targeted emails in your niche.
A few of my favorites:
@blackhatwizardd | ContactEcom.com
@DotComCJ |
Icy Leads: Find Sales Leads & Close More Deals on Autopilot
Search our database of 30M+ companies & 575M+ sales leads & use our email
finder tools to find their emails & send cold email sequences on autopilot.
http://IcyLeads.com
@getcyberleads
There are plenty of options, use them.
Fifth, you need COPY ✏

People respond best to INVITES & OPPORTUNITIES. These are classic no-brainer
offers.
We used this to sell Instagram Growth Services so our no-brainer offer was an invite
to join a community of brands looking to work with Instagram creators.
COPY tips ✏
🔥 Tell them where you found them: "Hi x, was scrolling through IG and found your
account"
🔥 Simple Value: "We help creators get paid to work with brands"
🔥 Social Proof: "We work with x, y and z brands"
🔥 Easy out: "No need to respond if you aren't interested"
Next, you SEND.
Load 1,500 emails into each accounts respective Google Sheet

🥽 Load in your copy (w/ personalization) into Gmass
🕒 Schedule for 8:30pm EST
🚀 Let 'em rip!
Afterwards, you need to handle RESPONSES.
Create a filter in each GMail account that automatically forwards responses to one
primary email address (Account Executive) that you manage.
"Hey X, thanks for responding to Y, I am actually her supervisor and would love to
help."
That's it🚀
You can effectively scale this to over 100,000 emails per day.
Feel free to shoot me a message if you have questions
Full explainer video available in
Join Jetpack Today | Request Access

Jetpack is a high-powered community for growth focused entrepreneurs.
http://Jetpack.so
🚀
Disclaimer: Do NOT use this strategy to send SPAM emails.
•••
Insha @Insharamin
Jun 16, 2021 • 9 tweets • Insharamin/status/1405016545340715009
7 Free resources for free 3D Icons.
A Thread 👇
󾠮 Humans
3d Illustrations and freebies ready to boost your projects to the next level. Change
colors in one click right in Figma!
📎wannathis.one/humans
󾠯 10 Clouds
High-detailed illustration set for personal and commercial projects.
📎
Valentine Illustrations - 10Clouds

Free Illustration for everyone. High-detailed illustration set for personal and
commercial projects.
https://10clouds.com/valentine-illustrations
󾠰 Isometric Icons
Cute Isometric Objects for your design.
📎isometriclove.com
󾠱 Saly 3D Illustration
Collection of high-quality 3D illustrations, hand-crafted and full of personalities. Free
to use for your exploration or personal project.
📎
Saly - 3D Illustration Pack — Free illustrations

Collection of high-quality 3D illustrations, hand-crafted and full of personalities.
Free to use for your exploration or personal project.
https://freeillustrations.xyz/illustration/saly-3d-illustration-pack/
󾠲 Toy Faces Library

Toy Faces is a fun diverse library of 3D avatars for your design mockups and
commercial use. Add these 3D illustrations to your UI and make it stand out.
Toy Faces 3D Avatar Library | 3D Illustrations — Amrit Pal Singh | 3D Ill…

Toy Faces is a fun diverse library of 3D avatars for your design mockups and
commercial use. Add these 3D illustrations to your UI and make it stand out.
https://amritpaldesign.com/toy-faces
󾠳 Handz Design
This is free 3D hands gestures library for any occasion.
3D Hands gestures
This is free 3D hands gestures library for any occasion
https://www.handz.design/
󾠴 BAM Free 3D Illustration Kit

A good illustration is sometimes worth a thousand words. Here you'll find a set of
most-used icons.
📎
BAM Free 3D Illustration Kit - uistore.design
A good illustration sometimes worth a thousand words, that's why at @BAM, we
use lots of illustrations in the UI we carefully crafted. Inspired by the lovely 3D
works by Things and Saly, we decided t…
https://www.uistore.design/items/bam-free-3d-illustration-kit/
That's all for this thread. If you found it useful, a retweet to the first one would mean
🙌😊
a lot.
•••
Insha @Insharamin
Aug 2, 2021 • 9 tweets • Insharamin/status/1422196576764710914
7 Best GitHub Repos That Every JavaScript Developer

Must Know.
A Thread 👇
󾠮 JavaScript Algorithms and Data Structures
This repository provides examples of common algorithms and data structures with
explanations and links to further readings.
Stars: 112k
Forks: 18.6k
GitHub - trekhleb/javascript-algorithms: 📝 Algorithms and data struct…

📝 Algorithms and data structures implemented in JavaScript with explanations
and links to further readings - GitHub - trekhleb/javascript-algorithms: 📝
Algorithms and data structures implemented in…
https://github.com/trekhleb/javascript-algorithms
•••
󾠯 Clean Code JavaScript
This repo contains the Software engineering principles adapted for JavaScript from
the Clean Code. It's a guide to producing readable, reusable, and refactorable
software in JavaScript.
Stars: 53.2k
Forks: 6.7k
GitHub - ryanmcdermott/clean-code-javascript: Clean Code concepts a…

:bathtub: Clean Code concepts adapted for JavaScript - GitHub -
ryanmcdermott/clean-code-javascript: Clean Code concepts adapted for JavaScript
https://github.com/ryanmcdermott/clean-code-javascript
󾠰 Awesome JavaScript
This repository has a huge collection of client-side JavaScript libraries, resources,
testing frameworks, templating engines, articles, and many more. This is a gold mine
for any JavaScript developer.
Stars: 24k
Forks: 3.5k
📎
GitHub - sorrycc/awesome-javascript: 🐢 A collection of awesome bro…
🐢 A collection of awesome browser-side JavaScript libraries, resources and shiny
things. - GitHub - sorrycc/awesome-javascript: 🐢 A collection of awesome
browser-side JavaScript libraries, resour…
https://github.com/sorrycc/awesome-javascript
󾠱 33 JS Concepts
The 33 JS Concept contains exactly 33 concepts that every JavaScript developer
should know. This repository covers everything you need to create a solid JavaScript
foundation.
GitHub - leonardomso/33-js-concepts: 📜 33 JavaScript concepts ever…

📜 33 JavaScript concepts every developer should know. - GitHub -
leonardomso/33-js-concepts: 📜 33 JavaScript concepts every developer should
know.
https://github.com/leonardomso/33-js-concepts
󾠲 The Algorithms — JavaScript
This repository is dedicated to All algorithms implemented in Javascript. If you want
to deep dive into algorithms with JS as your programming language of choice, then
this repo is for you.
GitHub - TheAlgorithms/Javascript: A repository for All algorithms imp…

A repository for All algorithms implemented in Javascript (for educational purposes
only) - GitHub - TheAlgorithms/Javascript: A repository for All algorithms
implemented in Javascript (for education…
https://github.com/TheAlgorithms/Javascript
󾠳 GitBookIO — Javascript
This book will teach you the basics of programming and JS. Whether you are an
experienced programmer or not, this book is intended for everyone who wishes to
learn the JavaScript programming language.
📎
GitHub - GitbookIO/javascript: GitBook teaching programming basics …
GitBook teaching programming basics with Javascript - GitHub -
GitbookIO/javascript: GitBook teaching programming basics with Javascript
https://github.com/GitbookIO/javascript
󾠴 JavaScript: Test-Driven Learning

This project is aimed to help the user further study Javascript with a test-driven
approach. Each unit contains an annotated tutorial and a platform where you can test
your understanding of the topic.
GitHub - MartinChavez/Javascript: Javascript : Test-Driven Learning

Javascript : Test-Driven Learning. Contribute to MartinChavez/Javascript
development by creating an account on GitHub.
https://github.com/MartinChavez/Javascript
That's all for this thread. If you found it helpful consider retweeting the first one. It
would mean a lot to me 😊🙌
Insha
@Insharamin
7 Best GitHub Repos That Every JavaScript Developer Must

Know.
A Thread
2:04 PM · Aug 2, 2021
Tweet your reply

thinkingbat 🧠⚡ @thethinkingbat
May 12, 2021 • 17 tweets • thethinkingbat/status/1392482866295033857
Thread 🧵
9 Free Courses For Intellectual Orgasm 🧠⚡
From microeconomics to behavioural psychology to public
speaking and much more.
1/ Behavioural Biology Stanford University
Lecture Collection | Human Behavioral Biology

Share your videos with friends, family, and the world
https://youtube.com/playlist?list=PL848F2368C90DDC3D
2/ Game Theory with Ben Polak Yale University
Game Theory with Ben Polak

This course is an introduction to game theory and strategic thinking. Ideas such as
dominance, backward induction, Nash equilibrium, evolutionary stability, ...
https://youtube.com/playlist?list=PL6EF60E1027E1A10B
3/ Political Philosophy with Michael Sandel

Justice with Michael Sandel
Instructor Michael Sandel JUSTICE is the first Harvard course to be made freely
available online and on public television. Nearly a thousand students pack Ha...
https://youtube.com/playlist?list=PL30C13C91CFFEFEA6
4/ Power and Politics with Ian Shapiro
Power and Politics in Today’s World

This course provides an examination of political dynamics and institutions over this
past tumultuous quarter century, and the implications of these changes f...
https://youtube.com/playlist?list=PLh9mgdi4rNeyViG2ar68jkgEi4y6doNZy
5/ Rhetoric: The Art of Persuasive Writing and Public Speaking

https://www.edx.org/course/rhetoric-art-of-persuasive-writing-public-speaking6
6/ Personality and It's Transformation by JBP
2017 Personality and Its Transformations (University of Toronto)

Share your videos with friends, family, and the world
https://youtube.com/playlist?list=PL22J3VaeABQApSdW8X71Ihe34eKN6XhCi
7/ Expert in Emotions
Experts in Emotion Series with June Gruber
The Experts in Emotion Series provides a unique opportunity to explore the
mysteries of human emotion guided by some of the world's foremost experts on the
s...
https://youtube.com/playlist?list=PLh9mgdi4rNew731mjIZn43G_Y5otqKzJA
8/ Introduction to Psychology with Paul Bloom
Introduction to Psychology with Paul Bloom

What do your dreams mean? Do men and women differ in the nature and intensity
of their sexual desires? Can apes learn sign language? Why cant we tickle ourse...
https://youtube.com/playlist?list=PL6A08EB4EEFF3E91F
9/ Philosophy and Science of Human Nature
Philosophy and the Science of Human Nature w/ Tamar Gendler

Philosophy and the Science of Human Nature pairs central texts from Western
philosophical tradition (including works by Plato, Aristotle, Epictetus, Hobbes, ...
https://youtube.com/playlist?list=PL3F6BC200B2930084
Fascinating how a person living in a remote village of India has access to knowledge
and wisdom of professors in universities like Yale and Stanford.
R/t to spread it far and wide.
Nine is a very small number.
I will keep this thread running with new courses as I come across them. 💪
10/ The Feynman Lectures on Physics: feynmanlectures.caltech.edu
11/ What Chinese Philosophy Teaches us about the Good Life
The Path to Happiness: What Chinese Philosophy Teaches us about th…

Why should we care about Confucius? Explore ancient Chinese philosophy, ethics,
and political theory to challenge your assumptions of what it means to be happy,
live a meaningful life, and change the…
https://www.edx.org/course/the-path-to-happiness
12/ Yuval Noah Harari's "A Brief History of Humankind":
Online Course: A Brief History of Humankind - Yuval Noah Harari

A Brief History of Humankind The course surveys the entire length of human
history, from the evolution of various human species in the Stone Age up to the
po...
https://youtube.com/playlist?list=PLfc2WtGuVPdmhYaQjd449k-YeY71fiaFp
This course covers the entire length of human history—from the evolution of various
human species in the Stone Age up to the political and technological revolutions of
21st century.
H/t: @PsychA4S
13/ Philosophy and the Science of Human Nature: Yale University
Just started this one today, and oh my fcking God, it is dense. If you are interested in
Greek philosophy you cannot afford to miss this one.
You can start directly from the second lecture.
https://oyc.yale.edu/philosophy/phil-181/
14/ All the philosophers you'd ever want to read: plato.stanford.edu
•••
Vlad Pasca @VladPasca5
May 31, 2021 • 11 tweets • VladPasca5/status/1399350196337725450
30+ Free eBooks for all developers
A thread 🧵
A Visual Git Reference - https://marklodato.github.io/visual-git-guide/index-

en.html
Conversational Git - http://blog.anvard.org/conversational-git/
Introduction to Git and Github eBook -
GitHub - bobbyiliev/introduction-to-git-and-github-ebook: Free Introdu…

Free Introduction to Git and GitHub eBook. Contribute to bobbyiliev/introduction-to-
git-and-github-ebook development by creating an account on GitHub.
https://github.com/bobbyiliev/introduction-to-git-and-github-ebook
A beginner's guide to HTML&CSS - learn.shayhowe.com/html-css/
Dive into HTML5 - diveinto.html5doctor.com
Learn CSS Layout - learnlayout.com
Magic of CSS - adamschwartz.co/magic-of-css/
Basic JavaScript for impatient programmer - http://www.2ality.com/2013/06/basic-

javascript.html
Exploring ES6 - exploringjs.com/es6/

You don't know JS -
GitHub - getify/You-Dont-Know-JS: A book series on JavaScript. @YD…

A book series on JavaScript. @YDKJS on twitter. Contribute to getify/You-Dont-
Know-JS development by creating an account on GitHub.
https://github.com/getify/You-Dont-Know-JS
Oh my JS -
https://web.archive.org/web/20150317231950/https://leanpub.com/ohmyjs/read
Angular.js Guide - docs.angularjs.org/guide/
Introduction to Node.js -
Introduction to Node.js
Getting started guide to Node.js, the server-side JavaScript runtime environment.
Node.js is built on top of the Google Chrome V8 JavaScript engine, and it's mainly
used to create web servers - but i…
https://nodejs.dev/learn
Full-Stack React Projects - https://www.packtpub.com/free-ebooks/full-stack-react-

projects
Hacking with React - hackingwithreact.com
Programming React Native -

Programming React Native
In this book, we aim to build cross-platform mobile apps, for Android and iOS, using
React Native. We'll learn what it means to build a robust application architecture
that will stay with you reg…
https://leanpub.com/programming-react-native
30 Days of Vue -
30 Days of Vue -- newline

https://www.newline.co/30-days-of-vue
MySQL - http://www.techotopia.com/index.php/MySQL_Essentials
Clean Code PHP -
GitHub - jupeter/clean-code-php: Clean Code concepts adapted for PHP

:bathtub: Clean Code concepts adapted for PHP. Contribute to jupeter/clean-code-
php development by creating an account on GitHub.
https://github.com/jupeter/clean-code-php
PHP Best Practices - phpbestpractices.org
Learn PowerShell in Y Minutes - https://learnxinyminutes.com/docs/powershell/
100 Page Python Intro - https://learnbyexample.github.io/100_page_python_intro/
A Beginner's Python Tutorial -

https://en.wikibooks.org/wiki/A_Beginner%27s_Python_Tutorial
CodeCademy Python -
Catalog Home | Codecademy

If you’re not sure where to begin or what to learn next, this is a great place to start.
Check out our top coding courses, Skill Paths, and Career Paths.
https://www.codecademy.com/learn/python
Effective Django -
https://web.archive.org/web/20181130092020/http://www.effectivedjango.com/
SQK For Web Nerds - philip.greenspun.com/sql/
Learn TypeScript in Y Minutes - https://learnxinyminutes.com/docs/typescript/
A byte of vim - swaroopch.com/notes/vim/
Explore Flask - exploreflask.com
Learn Markdown -
GitBook - Where software teams break knowledge silos.

GitBook helps you publish beautiful docs and centralize your teams' knowledge.
From technical teams to the whole company.
https://www.gitbook.com/book/gitbookio/markdown/details
Getting Started with Ubuntu - ubuntu-manual.org
3D Programming in Java -
http://www.mat.uniroma2.it/~picard/SMC/didattica/materiali_did/Java/Java_3D/
Java_3D_Programming.pdf
IoT in five days -
IPv6-WSN-book/Releases at master · marcozennaro/IPv6-WSN-book

Contribute to marcozennaro/IPv6-WSN-book development by creating an account
on GitHub.
https://github.com/marcozennaro/IPv6-WSN-book/tree/master/Releases
Btw, did you know that I also have a free eBook?
It contains a Roadmap for Web Developers with free resources and a guide on how to
grow your Twitter audience
You can get it from here for FREE -
2 FREE Sections of the Web Developer Knowledge

What do you get?1. A complete Web Developer Roadmap with free resources2.
How to grow your Twitter accountThese are the most valuable sections of my
eBook The Web Developer Knowledge(and you get them…
https://gumroad.com/l/2-free-sections
The end of this thread 🧵

Thanks for reading, I hope you found it useful
If you did make sure you follow me on Twitter @VladPasca5 for more tweets on
>improving as a developer
>web development
>motivation
>building an audience on Twitter
>making an income online
Free eBooks are awesome
But the paid ones are even better and can help you even more
If you're looking to learn web development from an eBook, this is the perfect one for
you
Aff
HTML To React: The Ultimate Guide

Learn all you need about Web Development to build scalable, production-ready
web applications like a pro.==============================2,200+
downloads. 250+ five-star ratings. ⭐⭐⭐⭐⭐============…
https://gumroad.com/a/416027763
I just made an article based on this thread and you can read it here
https://blog.vlddev.live/30-free-ebooks-for-all-developers
•••
Vlad Pasca @VladPasca5
Jul 12, 2021 • 11 tweets • VladPasca5/status/1414570738355294211
7 Github repos based on JavaScript
A thread:
1. JavaScript30
A list of 30 projects built with HTML, CSS and JavaScript
GitHub - wesbos/JavaScript30: 30 Day Vanilla JS Challenge

30 Day Vanilla JS Challenge. Contribute to wesbos/JavaScript30 development by
creating an account on GitHub.
https://github.com/wesbos/JavaScript30
2. 30 seconds of code
Short JavaScript code snippets for all your development needs
🔗
GitHub - 30-seconds/30-seconds-of-code: Short JavaScript code snipp…
Short JavaScript code snippets for all your development needs - GitHub - 30-
seconds/30-seconds-of-code: Short JavaScript code snippets for all your
development needs
https://github.com/30-seconds/30-seconds-of-code
3. Clean code JavaScript
Clean Code concepts adapted for JavaScript
GitHub - ryanmcdermott/clean-code-javascript: Clean Code concepts a…

:bathtub: Clean Code concepts adapted for JavaScript - GitHub -
ryanmcdermott/clean-code-javascript: Clean Code concepts adapted for JavaScript
https://github.com/ryanmcdermott/clean-code-javascript
4. 33 JavaScript Concepts
33 JavaScript concepts every developer should know
🔗
GitHub - leonardomso/33-js-concepts: 📜 33 JavaScript concepts ever…
📜 33 JavaScript concepts every developer should know. - GitHub -
leonardomso/33-js-concepts: 📜 33 JavaScript concepts every developer should
know.
https://github.com/leonardomso/33-js-concepts
5. JavaScript questions
A long list of (advanced) JavaScript questions, and their explanations
GitHub - lydiahallie/javascript-questions: A long list of (advanced) Jav…

A long list of (advanced) JavaScript questions, and their explanations :sparkles: -
GitHub - lydiahallie/javascript-questions: A long list of (advanced) JavaScript
questions, and their explanations
https://github.com/lydiahallie/javascript-questions
6. JavaScript
JavaScript Style Guide
🔗
GitHub - airbnb/javascript: JavaScript Style Guide
JavaScript Style Guide. Contribute to airbnb/javascript development by creating an
account on GitHub.
https://github.com/airbnb/javascript
7. JavaScript

only)
GitHub - TheAlgorithms/Javascript: A repository for All algorithms imp…

only) - GitHub - TheAlgorithms/Javascript: A repository for All algorithms
implemented in Javascript (for education…
https://github.com/TheAlgorithms/Javascript
If you liked this:

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•••
Justin Kan @justinkan
27 May • 19 tweets • justinkan/status/1397730747398557696
My first company @twitch sold for a billion dollars.
My second one lost $75 million in 36 months.
People love talking about success, but today I'm going to

talk about failure.
It's time to be honest about Atrium:
During my time as Partner at @ycombinator, my ambition to build something big

only grew.
I took the plunge and decided to follow the 'age-old' wisdom of fixing my own
problem and building a startup around the solution.
(cont.)
I hated doing legal work for my startups and never really understood what I was
paying for.
The entire experience was too complicated and opaque. I started Atrium to make this
easier for founders.
(cont.)
I built up a team of five founders with different backgrounds.

With my name at the helm, everyone was running to us with funding offers.
We raised a $10m series A with an idea - a 10-slide pitch deck.
Sometimes a new idea is not enough
Despite having a great team, great investors, and early customers, our rosy start soon
began to wither.
Many things contributed to the eventual downfall of Atrium.
Here is what I learned from my failures:
Build something you believe in and love, not for your ego
As with most founders after a big sell, my ego kept nagging me to think 'bigger'.
My dreams were full of insanely large numbers. A ten-billion-dollar company. A

hundred-billion-dollar company.
We weren't clear about our mission early on
It is very hard to write the mission after the fact. You should start with a clear reason
to exist and filter early hires for believers.
Without clearly defined goals between co-founders, huge frictional costs can arise.
We hired too fast
Hiring too quickly - especially before PMF can be a fatal mistake.
At Atrium, we hired too many people too fast and we failed to set a cohesive culture
early. This is incredibly hard to change later on.
Prioritizing growth over product
We raised a $10m series A with just an idea. We focused on growth over everything
else. While we successfully grew our customer base, we couldn't retain them.
We simply hadn't spent enough time to figure out our product.
We didn't define our 'who' early on
It wasn’t clear who Atrium served; the lawyers or the clients who were buying our
legal services. Without making the distinction, we fell into the pit of trying to be
everything to everyone.
In contrast, early on in Twitch, we decided that we would serve only streamers and
iterated till we could serve them in the best possible way.
Win or die leadership
My colleagues needed to be supported and set up for success. My “win or die” strategy
didn’t work and worse, strained relationships.
I lost several friends this way.
A more empathetic approach would have at least been a morale boost for the team.
Not looking inwards and asking big questions
Not figuring out my intrinsic motivation made it impossible to stay resilient in tough
situations. My big question was, do I really want to be the CEO and build products? I
also had no passion or real interest in legal tech.
(cont.)
After Atrium, I realized that building product and being a CEO was not my primary
goal.
I love interesting people, stories, and ideas - all of this has led me to content creation.
I am a much more actualized now and pursuing something that I find fulfilling.
My failures do not define me
It sucks having to shut down a company. I was not the only one affected, and I let a
lot of people down.
Dealing with it moving on to discover what’s important is what really matters.
(Cont.)
Faith in myself that I will emerge a better and stronger person led to personal
discoveries that exceeded my wildest expectations
Be proud of your failures - wear them like a badge.

Reply to this thread and share what you've learned from your own shortcomings,
would love to read them.
Read the full article + more content like this over at my weekly newsletter, The Quest
Digest. Subscribe to download my thoughts and learnings in startup, business, and
tech, to wellbeing and everything in between.
The Story of Atrium

It's time to be honest.
https://thequestpod.substack.com/p/the-story-of-atrium
I made a video on this topic, check it out here:
https://www.youtube.com/embed/3dANQmtlkEo
•••
Romeen Sheth @RomeenSheth
Jun 19, 2021 • 23 tweets • RomeenSheth/status/1406377037355524099
0/ [THREAD] Over the last 4 years, I’ve interviewed 100+

of the most successful Investors, Founders and
Executives in the world.
Here are the 20 "must have" lessons that most stuck out
to me.
Lessons on life, career advice, entrepreneurship and

startups 👇👇👇
1/ Always strive to simultaneously be overrated and underrated.
Contrary to popular belief, being overrated is good. It opens doors and gives you
credibility.
But don’t let this go to your head. Stay hungry, humble and hardworking.
2/ Most people overinvest in expiring skills & underinvest in permanent skills.
Expiring skills are tactical; their relevance diminishes with time and technology
Permanent skills are evergreen and create disproportionate impact (e.g.

communication, judgement, trust, empathy)
3/ Get comfortable with being uncomfortable
If you get advice from enough people, the advice will cancel out. You can find 2 smart
people to take opposite sides of the argument on virtually every topic.
Focus on developing your instincts and trusting your own intuition.
4/ Surround yourself with open minded people vs. close minded people
Open Minded People:
-Ask genuine questions

-Insatiably curious
-Listen attentively
Close Minded People:
-Make statements instead of ask questions

-Focus on being right
-Speak more
5/ Sweat the details
Most people hate messes and avoid them like the plague. But this is where the impact
lives.
If you let details go, you slowly chip away at your core. Doing 1% less consistently
makes underachievement inevitable.
6/ Focus on inputs vs. outputs.
It’s really important to separate inputs (process) from output (outcomes).
Every so often you will have a great outcome that seemingly comes out of nowhere —
this is luck.
Do not get seduced by it; it isn't repeatable.
7/ Be ruthless about what you say “yes” to.
Every commitment is 2 decisions:
(1) A decision to engage on X

(2) A decision not to engage on Y.
Guard your time.
As the road widens, many of the detours are seductive.
8/ Consistency is the most underrated element of success
Most people hit roadblocks and give up. Successful people understand roadblocks are
a part of the journey.
When you hit a roadblock - embrace it, work through it, celebrate and then “re-rate”
your baseline.
9/ Work like a lion, not a cow
Cows consistently graze. This is akin to 9-5 jobs. Always operating at ~30% efficiency.
Lions pounce in bursts. This is counterintuitive. Work on high intensity, high value
projects. Execute at 120%.
Rest. Rejuvenate. Repeat.

10/ Nip problems in the bud quickly.
Every complexity starts out as a snowball. Address it head on.
If you let it fester, it’ll turn into a boulder and you’ll either (a) get crushed or (b) have
to spend an inhumane amount of energy to fix it.
11/ There are 2 paths to success:
- Be Top 1% in the world at 1 thing

- Be Top 25% in the world at 3 things
Top 25% is achievable by most people.
The problem is most people focus on being Top 1%.
Work on combining “3 pretty goods” and stay at it.
It’ll pay off big.
12/ Luck can be created
Build in public. Send that cold email. Build relationships with people you look up to.
The most interesting opportunities are never on job boards, they’re created
organically.
13/ History is filled with businesses and people that win because they have the best
story.
- Best idea? Maybe

- Correct answer? Maybe
- Most useful answer? Maybe
Most persuasive story?
Definitely.
Nobody wants the facts, everybody wants a story.
14/ Become a master at sales and negotiation
Every opening is a sale - partnerships, recruiting, vision, fundraising
Every close is a negotiation - hiring, alignment, price, terms, value
15/ Focus on what you can control vs. what you can’t control
Can Control:
- Attitude
- Mood
- Reaction
- Effort
- Curiosity
- Motivation
Can’t Control:
- Other People
- The World
16/ You can’t do it alone no matter how great you are
To win big, surround yourself with (A) other greats, (B) "role players" and (C) a
system that brings out the best in everyone.
All three of these are equally important and allow you to thrive.
17/ Play games worth playing
How to build a successful business:
- Traction
- Speed
- Simplicity
- Consistency
- Community
- Iteration
- Imitation
How to feel like you're building a successful business:
- $ Raised
- Investor Brand
- Advisors
- Headcount
- Adulation
18/ Having a billion dollars is great, having a billion seconds is priceless.
Interesting thought experiment: If you had the opportunity to switch places with
Warren Buffet, would you do it?
You would be a billionaire, but you would also be 90.
Time > Money.
19/ Everybody wants the same fundamental things
At the end of the day, everyone wants the same thing: to feel fulfilled, maintain pride
and enjoy what they’re doing.
Remember that, apply it to every interaction you have and you can get through the
toughest of conversations.
20/ Find your anchor.
Religion. Family. Friends. Kids. Whatever it is, find it.
Life only gets more complicated as you grow older.
Anchors help keep it simple - they remind us what actually matters.
21/ BONUS: Don’t get high on your own supply.
Don’t be a jerk. It isn’t cool.
If you enjoy insights like these, follow me for more stories about entrepreneurship,
startups and growing an 8 figure business!
•••
Sam @SamPandemic
Apr 21, 2021 • 10 tweets • SamPandemic/status/1384836350596288515
5 dirty marketing tricks that we fall for in our everyday

lives.
A thread...
1. False Urgency.
There are two ways this presents itself, either the product is presented as to have a
very limited stock, thus the customer must choose to have the product now or never.
Or the product is part of a "limited time offer," again pushing the now or never
decision.
This is the most popular trick in the Money Twittersphere
This tries to make the consumer feel like they'll miss out on a great opportunity if
they don't buy now.
You see things like:
"14 left"
"Only for the first 5 people"
"For the next 30mins"
"Deleting after 5mins" 😂

2. The "one weird trick" banners.
These are incredibly successful because they got people curious enough to click. Many
multi-million-dollar businesses have sprung up by relying on this one weird trick of
human psychology.
3. Odd even pricing
Odd-even pricing is a psychological pricing strategy involving the last digit of a

product or service price.
It is believed that certain prices or price ranges appeal to a certain set of buyers.
4. The Burger Price.
If there is a small and large size (of burger, let's say) and the small is $2 and the large
is $8, most people will buy the small
However, if you add a medium at $7, most people will buy the large because they say
"oh it's only a dollar more than the medium
5. False feeling of saving.
Most menus in "nicer" restaurants will have a really expensive option, this isn't
actually aimed at getting people to buy that product but to make people think that
everything else looks cheaper.
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•••
Dillon Zhang Forrest @dillonzfo
Apr 20, 2021 • 12 tweets • dillonzfo/status/1384596261605548032
1/ .@rrhoover wasn't a founder that investors typically like:
- He was solo.
- He was non-technical.
He built and sold @ProductHunt to @AngelList for $20M

and is now a VC with @weekendfund.
Here are Ryan's smart tactics to build PH into an industry-

known brand... 👇👇👇
2/ Ryan hated hourly pay because he was paid the same whether he did a good or bad
job.
He hunted for cheap electronics and flipped them on eBay for a profit. He sold
between $150k - $200k in merchandise in high school and college.
He learned he enjoyed hunting for products.
3/ Ryan used to blog a lot.
He knew email was a great channel for re-engaging his audience. His post "Email-
First Startups" outlined companies that started as emails, and it went viral on Twitter
and Hacker News.
However, the popular narrative was that email was dead and dumb.
4/ Being non-technical and contrarian, Ryan built an email list as Product Hunt's
MVP.
He built it in 20 minutes and got a few hundred subscribers.
Email worked. All his users were active in their inboxes. Email let Ryan experiment
with content in ways websites wouldn't allow.
5/ Ryan already built a small following from his years of writing about products and
from helping @nireyal write "Hooked."
This following became Product Hunt's first few hundred users.
6/ Press was a good early channel.
Ryan wrote for Fast Company "How We Got Our First 2,000 Users Doing Things
That Don’t Scale."
Hilariously, his entire goal with that article was to get Product Hunt an additional
1,000 users! 💀😂
7/ Ryan used Twitter to grow too.
As users submitted products, Ryan spent his first hour every morning finding the
products' makers on Twitter. He'd invite them to join PH to answer questions and
join the discussion.
Twitter and press alone got PH to several thousand users.
8/ When Ryan applied to Y Combinator, PH was growing 50% MoM for three months
already.
Although he thought being solo and non-technical hurt his case, he applied after
encouragement from @garrytan, @alexisohanian, @KatManalac & @supalyt.
He raised PH's Series A right after YC.
9/ Since he's non-technical, Ryan built PH's team to be remote, by necessity rather
than choice.
@andreasklinger joined Ryan as CTO. He was in Vienna and recruited engineers

from his network in Europe.
Andreas and Ryan came together with a shared passion for the PH community.
10/ Ryan also had a hot take on customer support.
To him, user complaints were chances to engage his users, not a cost center.
He Command-Tab'd to TweetDeck constantly and saw every PH mention. His

responses were so quick that the community felt personable and approachable.
11/ Today, Product Hunt is still the go-to destination for makers to launch new
products.
Within my founder circles, everyone takes their PH launch very seriously. PH can
move the needle so much that some of my friends take weeks or months to prepare
for their PH launch.
12/ Follow @rrhoover! He's great on Twitter.
If you liked this thread, follow @dillonzfo. I tweet daily threads about smart moves by
smart people to make money.
If you like investing, I'm building Steady Capital so you can invest in real estate for
$100: steady.capital
•••
Aadit Sheth 👋 @aaditsh
Jul 7, 2021 • 10 tweets • aaditsh/status/1412771868788936707
7 Genius Marketing Tactics To Make You Go Viral:

Build A Cult
People associate themselves with this particular group.
Elon Musk, Tom Brady, Michael Saylor.
Example: Bitcoin Laser Eyes
Entertain Millions Online
Create funny, engaging content online and promote your offer.
Example: Lil Nas X and Old-town Road

nope
@LilNasX
country music is evolving
2:55 AM · Dec 3, 2018
Tweet your reply
Don't Sell Features, Sell Results.
"1,000 songs in your pocket."
Tell a story that resonates
Example: Apple iPod
Say The Unexpected
Instead of explaining how "cheap" something is,
Say why it's so expensive.
Example: @WearAtoms Shoes

Use A Catchy Slogan
Own a phrase that the entire world pronounces.
Example: Nike's "Just Do it"
Create Controversy
Controversy attracts 10x more eyeballs.
Sometimes, for free.
Example: Tesla's Cybertruck
(Credits: @goodmarketingHQ)
Break World Records
Red Bull sponsored a skydiver attempting the highest freefall.
It became the most viewed live stream ever.
Example: Red Bull Stratos
If you enjoyed these tactics:

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•••
18 Apr • 33 tweets • alexgarcia_atx/status/1383802542107156506
25 Marketing Threads That Will Teach You More Than

Any Marketing Class 🧵
1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know 🔍
Alex Garcia
@alexgarcia_atx
10 Marketing Lessons From Steve Jobs That Every Marketer

Must Know
3:10 PM · Mar 18, 2021
2. The Ad Campaign That Changed Advertising Forever 🔍

Alex Garcia
@alexgarcia_atx
Volkswagen's "Think Small” campaign quickly went from a head-

scratcher to one that would change advertising forever.
It took a small foreign object, crafted by Hitler, to America’s most

popular automobile.
By 1972, the VW Beetle became the best-selling car.
Here's the story
2:24 PM · Mar 19, 2021
3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign
🔍
Alex Garcia
@alexgarcia_atx
Absolut Vodka launched a print ad campaign in 1981 that was so

successful, they ran it for the next 25 years.
By the end of it, Absolut Vodka went from a 2.5% market share
to over 50%.
These 5 reasons made Absolute Vodka a global phenomenon
1:52 PM · Mar 20, 2021
4. Why Jeff Bezos named his online bookstore, "Amazon." 🔍

Alex Garcia
@alexgarcia_atx
Amazon wasn't always Amazon.
Jeff Bezos originally had trouble finding the right word to name
the now trillion-dollar empire.
A few registered domains, a dictionary, and an interesting

comparison made Amazon the perfect name.
Here's the quick backstory behind it
7:05 PM · Mar 22, 2021
5. How I Helped A Friend Launch His First Digital Product and Do $25k+ in Sales
The First Month w/ a Small Ad Spend 🔍 (step by step)
Alex Garcia
@alexgarcia_atx
I worked with a friend to launch his first-ever digital product.
Specifically an ebook in the fitness space.
His goal was to do $10k in sales the first month.
We hit just over $25k with barely any ad spend.
Here's exactly how we did it

12:40 AM · Mar 24, 2021
6. Create This Kind Of Content To Go Viral 🔍

Alex Garcia
@alexgarcia_atx
Going viral is unpredictable.
But...you can increase your chances by creating shareable

content.
Yet, most people do this part wrong.
Here’s 10 ways to create shareable content and drastically

increase the chances of going viral (with examples)
10:43 PM · Mar 24, 2021
7. 9 Unknown Hacks To Get Big On Youtube 🔍

Alex Garcia
@alexgarcia_atx
Youtube is the second most visited website on the internet.
This means the potential is exponential.
But, sometimes Youtube feels like a black hole.
So, I spoke to someone who has a Youtube channel with over

130k subs and he told me the unknown tricks to help you take
off
1:27 AM · Mar 26, 2021
8. 8 Timeless Copywriting Tips From David Ogilvy 🔍

Alex Garcia
@alexgarcia_atx
David Ogilvy once said, “In the modern world of business, it is

useless to be a creative, original thinker unless you can also sell
what you create.”
If you want to sell, you better learn how to write.
Here are 8 timeless tips from Ogilvy to help you write copy that
converts
10:02 PM · Mar 27, 2021
9. Use The SAVE Framework To Develop a Successful Marketing Strategy

(Squarespace uses this) 🔍
Alex Garcia
@alexgarcia_atx
I’ve created a ton of marketing strategies.
I’ve studied thousands of marketing strategies.
And the common denominator in very successful marketing

strategies is the use of the SAVE framework.
Squarespace has made a killin' using it.
Create a successful marketing strategy

2:24 AM · Mar 29, 2021
10. 3 Frameworks To Create Compelling Stories 🔍

Alex Garcia
@alexgarcia_atx
Storytelling is an art that many hope to master.
For business, it’s vital.
Master the craft of storytelling, and you’ll keep customers for a

lifetime.
Don't, and customers will come and go.
Luckily, there are frameworks.
Use these 3 frameworks to create compelling stories

1:01 AM · Mar 30, 2021
11. How I Doubled The Hustle's Twitter Account in a Few Months 🔍

Alex Garcia
@alexgarcia_atx
I’ve doubled @TheHustle's Twitter account in the past few

months while picking up our engagement off the floor.
But, it took some time to gain momentum.
Once you nail it, the growth is consistent.
Consistent growth = possible viral moments.
Here's exactly how I did it

1:12 AM · Mar 31, 2021
12. 7 lessons from people that taught me more than any business/marketing class I've
ever taken 🔍
Alex Garcia
@alexgarcia_atx
7 lessons from people that taught me more than any

business/marketing class I've ever taken
2:30 AM · Apr 1, 2021
13. How Verizon Grew Their Net Customers 10% to 32.5 Million in The First Year of
an Ad Campaign 🔍
Alex Garcia
@alexgarcia_atx
Remember the early 2000s?
Dial-up internet.
Spotty phone coverage.
During this time, Verizon was known as the worst service

provider falling short of AT&T and Sprint.
Until they launched a campaign that helped them gain massive

market share in just 2 years.
Here's how
2:53 AM · Apr 2, 2021
14. The Best Video Ads Follow This Easy-to-Follow Framework 🔍

Alex Garcia
@alexgarcia_atx
I've scripted, filmed, and produced over 150+ video ads.
Some worked okay and some were a grand slam.
The ones that worked best followed a simple framework with a

little bit of flair.
If you study some of the greatest ads -- they also followed the
same framework.
Use this
1:24 AM · Apr 3, 2021
15. How Drake Hacks Culture To Go Viral 🔍

Alex Garcia
@alexgarcia_atx
Over the last decade, Drake has become one of the biggest
names in hip-hop. Arguably the most prominent name right now.
In no way was it an accident.
Drake knows how to hack the internet and saturate his name in
culture.
Here are two things that stand out
2:34 AM · Apr 4, 2021
16. 7 Timeless marketing lessons from absolute legends 🔍

Alex Garcia
@alexgarcia_atx
7 Timeless marketing lessons from absolute legends

2:35 AM · Apr 5, 2021
17. My Theory On Marketing 🔍

Alex Garcia
@alexgarcia_atx
My Theory On Marketing
1:32 AM · Apr 6, 2021
18. The What, Why, And How Of Building A Minimum Viable Audience 🔍
Alex Garcia
@alexgarcia_atx
The What, Why, And How Of Building A Minimum Viable

Audience
1:01 AM · Apr 7, 2021
l k
19. 8 tactics from inside Airbnb's email marketing playbook 🔍

Alex Garcia
@alexgarcia_atx
Here are 8 tactics from inside Airbnb's email marketing playbook
12:01 AM · Apr 8, 2021
20. 5-Step Framework To Test Product-Market Fit or Growth 🔍

Alex Garcia
@alexgarcia_atx
2 weeks ago I wrote about helping a friend launch their ebook

and doing $25k+ in sales the first month.
What I didn’t write about was the 5-step growth hacking

framework I stole from @GrowthTribe to make it happen.
Use this framework to test for product-market fit and growth

1:32 AM · Apr 9, 2021
21. Dave McClure's 6-Step Framework to Help Hundreds of Startups to go From Idea
to Successful Business 🔍
Alex Garcia
@alexgarcia_atx
Dave McClure, the founder of 500 Startups, created a 6-step

framework to help hundreds of startups to go from idea to
successful business.
Here's the 6-step framework for startups

1:47 AM · Apr 10 2021
1:47 AM Apr 10, 2021
22. Use These 7 Tips to Write like an Amazonian 🔍

Alex Garcia
@alexgarcia_atx
Curious about how a company with a $1.6+ trillion market-cap

writes persuasive copy?
Use these 7 tips to write like an Amazonian
2:08 AM · Apr 11, 2021
23. How Dropbox Used A Referral Program To Grow 3900% in 15 months 🔍

Alex Garcia
@alexgarcia_atx
Dropbox went from 100k registered users in Sept 2008 to 4m

registered users by Dec 2009.
Inspired by Paypal’s Refer-a-Friend program, Dropbox created a

referral program so epic that it 2x its user base every 3 months
for 15 months.
Here’s how they grew 3900% in 15 months

1:43 AM · Apr 12, 2021
24. The PayPal Mafia (this is crazy) 🔍

Alex Garcia
@alexgarcia_atx
Ever heard of the PayPal Mafia?
It's a team of former PayPal employees so prolific that Business

Insider labeled them "The Richest Group Of Men In Silicon
Valley."
After leaving PayPal, many of them went on to build some of the

largest companies we now know.
Here's the list
11:42 PM · Apr 12, 2021
25. Airbnb, Facebook, Spotify, Hubspot, and Slack All Focus On This One Metric
Alex Garcia
@alexgarcia_atx
What do Airbnb, Facebook, Spotify, Hubspot, and Slack all have

in common?
They all have a North Star Metric that influences their long-term
They all have a North Star Metric that influences their long term
growth.
This means the one metric that all business units focus on.
Here's the breakdown

1:52 AM · Apr 14, 2021
26. Master Business Writing w/ @theSamParr and @ScottAdamsSays
Alex Garcia
@alexgarcia_atx
Want to master business writing?
You should.
Top business ppl like Jeff Bezos, Warren Buffett, and Sherly
Sandberg have mastered the art of business writing.
One Bezos shareholder letter and you'll notice it.
It can be taught.
Give me 5 min
1:37 AM · Apr 16, 2021
27. Content Marketing To Drive Long-Term Growth
Alex Garcia
@alexgarcia_atx
Content marketing influences relevance.
Relevance means people talking about you.
This makes a content marketing strategy essential to growth.
Here are 7 tips to create a content marketing strategy that drives

long-term growth
1:21 AM · Apr 15, 2021
28. Steal These 7 Emails From Airbnb
Alex Garcia
@alexgarcia_atx
Great marketers steal.
If there is any brand you should steal email marketing tactics

from -- it's Airbnb.
They use it to perfection to acquire users and retain them

They use it to perfection to acquire users and retain them.
Steal these 7 emails
1:10 AM · Apr 17, 2021
29. 7 Hacks to Optimize Your Site
Alex Garcia
@alexgarcia_atx
Small changes on your site can lead to a drastic ROI.
Thousands of eye-tracking studies show how users scan through

web pages.
Optimizing for this will increase conversion rates.
Small changes = Big Money
Use these 7 hacks to optimize your site
2:12 AM · Apr 18, 2021
Would this help you?

- marketing breakdowns
- copywriting tips
- how-tos
- campaign dissection
If so, follow @alexgarcia_atx :)
Because I'm writing a thread for 21 days straight covering everything marketing.
It's also a daily newsletter that I send to 2500+ marketers. (over 50% of them open it
daily)
Join them 👇
bit.ly/3flYp6b
BTW - I have another 25 threads coming over the next 25 days. They're going to be
my best ones yet.
Would love to connect with more of #MarketingTwitter
Let's connect @alexgarcia_atx
•••
Aug 2, 2021 • 29 tweets • alexgarcia_atx/status/1421988772493811718
Ever wonder how Nike became a marketing powerhouse?
And evolved from a running shoe company to the world's

leading athletic apparel brand.
Phil Knight attributes these 11 lessons to create Nike's

high-performance marketing 🔍
1. How Nike First Understood Their Consumers
In Nike’s early days, they were a running shoe company.
Everyone within the company was a runner.
They knew this world and therefore knew their customers.
When they branched out into other sports, they had to do the same.
Nike went to the top players of a specific sport and would do everything possible to
understand what they needed from a tech and design standpoint.
And then their engineers would create a product that would give the athletes what
they needed both functionally and aesthetically.
2. How Nike determined their customer base
First, they created for their “core customer” aka the athlete.
Phil Knight said, “if we get the people at the top, we’ll get the others because they’ll
know that the shoe can perform.”
So, who made up their pyramid customer base?
At the top, athletes.
Then weekend warriors in the middle.
Everyone else who wore athletic shoes at the bottom.

But, the key was not only speaking to the core customer (athletes) but learning how to
speak (marketing) to the customers at the bottom.
Because the principle doesn’t change.
Knight says, “you have to come up with what the consumer wants, and you need a
vehicle to understand it.”
3. How Nike Did Market Research
Just like Nike did everything to understand their core customers, they did everything
to know the everyday Joe.
Knight says, “To understand the rest of the pyramid, we do a lot of work at the grass-
roots level.”
They would:
- Go to amateur sport events

- Hit the gyms
- Visit tennis courts
Because they wanted their product to have the same functionality for “Michael
Jordan or Joe American Public.”
4. Nike's Definition of a Brand
Knight says, “A brand is something that has a clear-cut identity among consumers,
which a company creates by sending out a clear, consistent message over a period of
years.”
When Nike tried breaking into the casual shoe market, it didn’t work.
Sales slowed down.
Their messaging got fuzzy and confusing.
It no longer fit their identity.
Your brand’s identity is your magic.
When you stray away from its identity, you lose your touch.
Your customers get confused.
5. How Nike Understood Their Brand
Understanding consumers was only part of it.
Understanding the brand was the other half.

This shifted Nike’s focus.
Nike determined they wanted to be “the world’s best sports and fitness company and
the Nike brand to represent sports and fitness activities.”
Because of this focus, you have to rule out certain options, from products to
marketing.
6. Growing w/o Hurting The Brand
To break into diff markets and stay true to their identity, Nike created sub-brands.
This broke things into digestible chunks for the consumer.
But, before expanding, Phil Knight would ask, “does this expansion dilute the big
effort?”
They came to this realization by accident.
In the 80’s they created the Air Jordan basketball shoe.
IT TOOK OFF.
Nike expected to sell $3M by the end of year 4.
They sold $126M in year one.
Phil Knight says, “Its success showed us that slicing things up into digestible chunks
was the wave of the future.”
Because of this, they started their next sub-brand: Nike Basketball.
7. Core of Nike's marketing
Nike believed the success of advertising came if you could “wake up the customer.”
This happens if you create an emotional tie.
That’s what builds long-term relationships with consumers.
This helped Nike distinguish itself from competitors.
8. Nike's marketing philosophy
Phil Knight says, “we generally don’t pre-test our ads.”
They would test concepts beforehand but would determine the success of an ad was
to distribute it and gauge the response.
•••
This goes back to their core philosophy: “take a chance and learn from it.”
For Nike, this meant creating ads that some would call risky.
9. Why Nike Believes Its Marketing Works
Being creative matters.
But what really matters long-term is if your messaging means anything.
But for that to resonate you have to have a good product.
Knight says, “You can’t create an emotional tie to a bad product because it’s not
honest.”
The messaging will mean nothing without a good product.
So, Nike started with a great product then conveyed what Nike is all about and its
mission.
10. Why Nike Partnered With Athletes
Sports are at the heart of American culture.
The emotion already exists around it.
Knight says it’s inspirational to watch an athlete “push the limits of performance.”
So, convincing someone with a 60-sec ad?
Tough.
But, an ad with Michael Jordan?
Not much explaining is needed.
Knight says the key was to find athletes who could “stir up emotion.”
11. Why Nike's Athlete Partnerships Worked
Nike’s goal was to create “a lasting emotional tie with consumers.”
This meant advertising athletes throughout their careers.
And presenting them as “whole people.”
They wanted their consumers to feel like they knew the athletes.
So, Nike had to get to know their athletes.
They wanted to “win their hearts as well as their feet.”

Follow me @alexgarcia_atx if you want to turn your marketing dollars into revenue.
Expect more:
- copywriting tips
- growth marketing optimization
- marketing automation
- ad development
- landing page dev
And if you rather join 9800+ marketers/founders who receive my exclusive

newsletter then sign up here
marketingexamined.co
TL;DR
1. Understand your core customer

2. Create a pyramid customer base
3. Do your market research
4. Define your identity and messaging
5. Focus entirely on that and cut out bs
6. Create sub-brands under the umbrella of your brand
7. Create emotional ties
8. Take chances and learn from them

9. This all works if you have a good product
10. Work with influences because people already know and trust them
11. Build long term relationships with influencers to build long-term relationships
with consumers
Bonus: Nike's 10 maxims they live by.

Chris Lu @chris__lu
Jun 10, 2021 • 11 tweets • chris__lu/status/1403114397397094401
CopyAI hit $1.3M+ in revenue in 9 months, here are the

biggest lessons we learned for each month:
📈📈📈
Sep 2020: Building a MVP
Make a good first impression. The design of your website is the first thing your visitor
sees, so it has to look good.
Oct 2020: Launch with a bang
Create momentum for your business to accelerate. Ask friends to help you share and
retweet. We got 200k impressions, 7k website visits, and 2k signups!
Nov 2020: Create an annual plan.
This was @jeffchang30’s advice and it was one of the best pieces of advice we got.
Annual plans help decrease churn and gives you up front cash to reinvest!
Dec 2020: Don't burn out
Creating a startup is a marathon, not a sprint. It takes time (and work) to have a
strong foundation. We used the holidays to focus on the bigger picture!
Jan 2021: Deliver value with UI/UX

Good UI/UX allows users to complete their tasks faster, reducing the need for
repeated actions. We reduced the number of clicks between tools from 5 to 1!
Feb 2021: Hiring employees is time-consuming and takes up a lot of your time.
The hours required to hire and onboard can be incredibly high! Keeping organized
documentation can save you a lot of time!
Mar 2021: Onboarding is a major investment in time for every new employee.
Goal is to have new teammates contributing within a week!
Apr 2021: Set the stage for low ego, open communication.
Your team should feel comfortable bringing up issues and problems. Better to know
and solve the problems than have your employees leave without telling you why.
•••
May 2021: Startups need to have a big vision and execute on it.
Constantly experiment and derisk that vision over time.
Did you enjoy this thread? Retweet this thread and follow for more learnings as we
build
CopyAI: Create Marketing Copy In Seconds

We have created the world's most advanced artificial intelligence copywriter that
enables you to create marketing copy in seconds!
http://Copy.ai
Chris Lu
@chris__lu
CopyAI hit $1.3M+ in revenue in 9 months, here are the

biggest lessons we learned for each month:
10:18 PM · Jun 10, 2021

Christine Johnson ☀ @CJ_250marketing
Jan 12, 2021 • 24 tweets • CJ_250marketing/status/1348785605430296576
Here are 9 things you should include in your marketing

portfolio... 🧵
1) An Effective Tagline
Make your tagline clear and catchy. Keep in mind that this is something that people
will only glance at.
2) One Title
You probably aren’t an expert/ninja/guru in every area of your field. Just like a
movie, you should only have one title and your title will be the theme of your
portfolio. It sets an expectation for the viewer so they have an idea of what they’re
about to read.
3) A Professional Headshot
This is mandatory. When you don’t have a picture of yourself on your website readers
will wonder why. If they can’t see you they could get the impression that you’re hiding
(which is the opposite of what you’re trying to do).
4) A Strong Elevator Pitch
Write out who you are and what you do in two paragraphs (max). Start with
introducing yourself, talk about projects you’ve worked on, and then highlight what
you’ve learned or what you value in your work.
5) What You Offer
When a recruiter or potential clients visits your online portfolio, there should be no
confusion over what it is you offer.
This is also your opportunity to highlight what kind of projects you enjoy.
6) Tools You’ve Worked With
You never know what technology stacks companies are using. Keep a list of platforms
and programs you’ve worked with on hand. They provide hiring managers with a
quick way to see what you’ve been up to.
7) Testimonials
There’s no excuse not to have these, even if you’re just starting out. Make a list of
clients (old and new), colleagues, teachers, and employers that could help you out
with this.
Try to find at least 2-3 to include.
8) What Value Do You Bring
Write out a few bullet points that clearly define how you’re going to help make
someone’s life easier. Lean away from jargony language and make it as direct as
possible.
9) Clear Way(s) To Contact You
The whole point of your portfolio is to help you connect with potential employers;
make it easy for them to do that. This can be a simple form or an emailto link.
When you put it all together, it should start to tell a story about your career, interests,
and ambitions.
Use compelling language that makes it clear (to anyone) how your skills will help a
client or company fix a problem.
Keep in mind this is the first time someone is learning about you!
Bonus points if you use professional photos that are unique.
The goal of your marketing portfolio should be to keep the user’s focus. Adding too
much is distracting. Less is more.
You could be highly skilled in your field, but if you can’t demonstrate what you’re
capable of then nobody will understand how good you are. You need to take initiative
to build a powerful portfolio that speaks to how you are different and what kind of
value you bring.
It’s easy to find a portfolio template and start filling in the blanks without giving it
much thought. When you do that, a few key elements are often overlooked. Here’s
what most people flat out forget:
1. People hire to fix a problem.
Make sure you clearly understand what that is and speak to it. For example, no one
hires a content writer just to have blogs populated on their website. They hire writers
to attract targeted traffic and generate more business.
2. You control what the user sees.
Instead of dumping all of your samples of work onto a website, handpick your best
pieces. That blog post you wrote in 2014 probably shouldn’t make the cut.
3. Communication is essential for any role.
It doesn’t matter what your field is, having strong communication applies to
everyone. Your portfolio should reflect this.
The main takeaway here is that your portfolio isn’t just a recap of what you’ve done.
When evaluating an online portfolio, employers need to see that your skills are the
solution to their problem. Make sure that’s communicated throughout the content
and show your best work.
Pro Tip 1: Don’t make people Google you. Add links where they can find you online.
What you choose to add will depend on your field, but this might include your
Linkedin profile, guest blog posts, & pieces of work on GitHub or Bitbucket.
Pro Tip 2: Don’t set it and forget it. Keep it fresh.
Set a reminder in your calendar to update your portfolio regularly. It’s easy to forget
different projects over the years. Take time to update your testimonials and make
sure that your portfolio is reflective of your growth.
Pro Tip 3: Don’t copy people. Do get inspired.
It is challenging to showcase your work in a way that’s effective. If you stumble across
a portfolio that’s conveyed a message really well, you might want to mimic something
similar down the line. Keep a bookmark folder for later.
•••
Ezekiel Lee @CopyEzekiel
Jul 21, 2021 • 21 tweets • CopyEzekiel/status/1417880669624029184
100 years ago, only 6% of Americans brushed their teeth.
Poor dental hygiene was declared as a national security

risk.
Today, toothbrushing has become a ritual for 98% of

Americans.
Here's the story of how one advertising man achieved this:
🧵👇
In the early 1930s, an executive named Claude Hopkins was approached by an old
friend with a new business idea.
He promised Hopkins that his new product was going to dominate the market if he
could help with the advertising.
What was this product?
It was a minty concoction called a toothpaste, later named "Pepsodent."
After hearing this, Hopkins knew it was a bad idea.
There was already countless of door-to-door salesmen failing to sell tooth products.
But his friend was persistent.
He came back again and again until Hopkins said yes.
Little did he know, that this would be the wisest financial decision of his life.
After 5 years, Hopkins turned Pepsodent into one of the best known products on
Earth.
While creating a toothbrushing habit across America and other parts of the world. 🌎
So how did he achieve this feat?
👇
After agreeing to the proposal, he dug into dental books and found "Mucin Plagues".
This plague builds up on teeth regardless of what you eat or how often you brush.
He called this 'the film".
Although this 'film' had always covered people's teeth, it didn't seem to bother
anyone.
Pepsodent was also proved to not do anything to help remove the film.
But Hopkins didn't care, he decided that the 'film' was thing he was going to focus his
campaigns on.
Next, he wrote this.
"Just run your tongue across your teeth and you'll feel a film - that's what makes your
teeth look "off color" and invites decay."
And then, he wrote this.
"The Smile that Wins is the Pepsodent Smile"
"Why would any woman have dingy film on her teeth?
"Pepsodent removes the film!"
Two weeks after launching the campaign, demand exploded.
After three years, Hopkins made a million dollars on Pepsodent.
Just by using this simple tactic :
1. Find a simple and obvious cue.

2. Clearly define the rewards.
👉 The Cue = The Film
The tooth film was universal and impossible to ignore.
People will likely run their tongue through their teeth.
And when they did, they were likely to feel the film.
👉 The Reward = Beauty

Who doesn't want to be more beautiful?
Who doesn't want a prettier smile?
Particularly with a quick brush of Pepsodent?
So, what can we learn from this story?
If you are able to brainstorm a cue and reward around your product and create an
appealing habit loop...
Your product will be on it's way to major influence and success.
Here are two ways to use habits to optimize your selling strategy.
1. Influence your customers to form new habits involving your product

2. Insert your product into an existing habit.
1. Influence your customers to form new habits involving your product.
Example : Fitbit
- Fitness activity trackers to help customers create new habits
- Triggers cues like "Reminders to Move" if sitting for long periods
- Vibrates and flash when you reach daily goals

2. Insert your product into an existing habit.
Example : Febreze
- Clean room acts as a cue
- Reward is a relaxing fresh scent that will help with sleeping happy
If you found this valuable, I'd be grateful and humbled if you would:
1. Re-tweet the first tweet to help others find this thread

2. Follow me @CopyEzekiel
Why?
Because the more people enjoy content like this, the more it motivates me to spend
time and create more threads like these.
Lastly, thank you for reading! 🙏🌟

Find the first tweet here :
Ezekiel Lee
@CopyEzekiel
100 years ago, only 6% of Americans brushed their teeth.
Poor dental hygiene was declared as a national security

risk.
Today, toothbrushing has become a ritual for 98% of

Americans.
Here's the story of how one advertising man achieved this:
4:14 PM · Jul 21, 2021
Tweet your reply
I got the idea of this story from the book : The Power of Habit by @cduhigg
Anyone interested in the cue-reward habit, I recommend you to check out that book.
You'll definitely learn tons about habit-building etc!
Here's another similar ad that Listerine wrote.
It also used a cue/reward model.
The cue = unexcusable bad breath

Reward = use Listerine to remove it instantly and smell fresh
Thanks to @rachellecdavis1 for sharing this

•••
Daniel Murray @Dmurr68
Jan 3, 2021 • 5 tweets • Dmurr68/status/1345860995693105157
A marketing skill with a high ROI: Copywriting
Here are some resources to become a better copywriter:
[Thread]
✏✏✏👇👇
Copywriting Books:
1. Cashvertising
2. The Boron Letters
3. The Ultimate Sales Letter
4. Tested Advertising Methods
5. Hey Whipple, Squeeze This
6. The Adweek Copywriting Handbook
7. Oglivy on Advertising
8. Everybody writes (@MarketingProfs)
Copywriting Blogs
1. @VeryGoodCopy
2. @copyblogger Media
3. The Gary Halbert Letter
4. The Rant (@johncarlton007)
5. @copyhackers blog
6. Good Copy, Bad Copy
7. Copywriting Course (@nevmed)
8. @copylicious
Copywriting Courses
1. Laws of Copywriting - @davegerhardt

2. Conversion Copywriting 101 - @copyhackers
3. Copy Hour
4. Copywriting Course (@nevmed)
5. @Gladwell MasterClass
6. The Copy Cure @lbelgray
•••
Copywriting Podcasts
1. The Copywriter Club (@kirahug and Marshall)

2. The Copywriter
3. High-Income Business Writing Podcast
4. Hot Copy
5. @copybloggerFM
6. Copy That Pops (@LaptopLaura)
7. The Marketing Millennials episodes with @VikkiRossWrites and @VeryGoodCopy
Daniel Murray @Dmurr68
Jun 22, 2021 • 9 tweets • Dmurr68/status/1407427931563978752
Marketing resources worth more than a marketing degree.
Here are some books, podcasts, blogs, and newsletters

that will help make you a better marketer.
[Thread 🧵]
Marketing Books (Part 1)
Influence (@RobertCialdini)
Alchemy (@rorysutherland)
Cashvertising
The Adweek Copywriting Handbook
Behind the Cloud (@Benioff)
Oglivy on Advertising
The Ultimate Sales Letter
Tested Advertising Methods
Breakthrough Advertising
The Creative Curve (@Allen)

Everybody Writes (@MarketingProfs)
Scientific Advertising
Predictably Irrational (@danariely)
22 Laws of Immutable Marketing
Contagious (@j1berger)
Building a StoryBrand
Jab, Jab, Jab, Right Hook @garyvee)
Permission Marketing (@ThisIsSethsBlog)

Steal Like an Artist (@austinkleon)
Hooked (@nireyal)
Dotcom Secrets (@russellbrunson)
Buyology (@MartinLindstrom)
Hey Whipple, Squeeze This
Growth Hacker Marketing (@RyanHoliday)
Obviously Awesome (@aprildunford)
Marketing Podcasts (Part 1)
State of Demand Gen

Marketing School (@ericosiu, @neilpatel)
The Marketing Millennials
Marketing Secrets (@russelbrunson)
eCommerce Marketing School (@jabbawy)
Making the Brand (@brianne2k)
B2B Marketing Leaders (@davegerhardt)
Marketing Podcasts (part 2)
Yeah, That's Probably an Ad (@Adweek)

Perpetual Traffic
I love Marketing
The @garyvee audio experience
North Star (@david_perell)
Marketing Over Coffee
Marketing Blogs
@GoodMarketingHQ
@neilpatel
@VeryGoodCopy
@Drift
@HubSpot
@ThisIsSethsBlog
@copyhackers
@MarketingProfs
@ahrefs
@CMIContent
@CXLdotcom
@privy
@FoundationIncCo
@CMIContent
@2PMinc
Marketing Newsletters
@VeryGoodCopy
Annarchy (@annhandley)
The Hustle (@theSamParr)
Sunday Brunch (@Allen)
@MorningBrew
The Hustlers Digest
@mrsharma
Monday Musings (@david_perell)
@ecomchasedimond
@KateBour
@brianne2k
@Moz
@HubSpot
@JasonRBradwell
Really Good Emails
What would you add?
Comment any additions below.
If you found this thread helpful, retweet the 1st tweet to share with your network.
•••
George Mack @george__mack
16 Jan • 19 tweets • george__mack/status/1350513143387189248
THREAD: 15 of the most useful razors and rules I've

found.
Rules of thumb that simplify decisions.

Bezos' Razors:
• If unsure what action to take, let your 80-year-old self make it.
• If unsure who to work with, pick the person that has the best chances of breaking
you out of a 3rd world prison.
Skinner's Law:
• If procrastinating on an item, you only have 2 options:
1. Make the pain of not doing it greater than the pain of doing it.
2. Make the pleasure of doing it greater than the pleasure of not doing it.
Luck Razor:
• If stuck with 2 equal options, pick the one that feels like it will produce the most
luck later down the line.
I used this razor to go for drinks with a stranger rather than watch Netflix.
In hindsight, it was the highest ROI decision I've ever made.
Bragging Razor:
• If someone brags about their success or happiness, assume it’s half what they claim.
• If someone downplays their success or happiness, assume it’s double what they
claim.
The map is not the terrain.
Hofstadter’s Law:
• It always takes longer than you expect, even when you take into account
Hofstadter’s Law.
Every project costs 2x as much and takes 3x as long - even when you factor this into
your projections.
Elon's Law:
• If you have a project, combat Hofstader's Law by setting a ridiculously ambitious

deadline.
Even if it takes 3x longer than the deadline, you're ahead of everyone else.
Elon Musk missing his super human deadlines is a feature rather than a bug.
Naval's Razors:
• If you have 2 choices to make and it's 50/50, take the path that’s more painful in the
short term.
• If a task is worth less than your ambitious hourly rate - outsource it, automate it or
delete it.
H/T - @naval
Munger's Law:
• Never allow yourself to have an opinion on a subject unless you can state the
opposing argument better than the opposition can.
Steelman Arguments > Strawman Arguments
Hitchen's Razor:
• What can be asserted without evidence can be dismissed without evidence.
Newton's Flaming Laser Sword:
• If something can be settled by experiment or observation, then it is not worthy of

debate.
UFC 1 >>> Decade long debates on the best martial arts
Joe Rogan's Razors:
• If unsure what action to take - ask what the hero in the movie would do.
• If you're intensely passionate about something and nobody around you is interested
in it - assume the scale of the internet might help you find them.
Taleb's Surgeon:
• If presented with two seemingly equal candidates for a role, pick the one with the
least amount of charisma.
The uncharismatic one has got there despite their lack of charisma.
The charismatic one has got there with the aid of their charisma.
Discomfort Razor:
• The more uncomfortable the activity, the more likely it will lead to growth.
• The more comfortable the activity, the more likely it will lead to stagnation.
1000 uncomfortable hours > 10,000 comfortable hours
Checkhov's Gun:
• When telling a story, if it's non-essential - don't include it.
"If you say in the 1st chapter that there is a rifle hanging on the wall, in the 2nd or 3rd
chapter it absolutely must go off. If it's not going to be fired, it shouldn't be hanging
there."
Occam's Razor:
• Simple assumptions are more likely to be correct than complex assumptions.
Avoid Occam's Duct Tape:
• Someone who approaches a problem with a ridiculously large number of

assumptions.
Walt Disney's Rule:
• If struggling to think clearly about a subject, draw it out.
Here's Walt Disney's drawing he made in 1957 of the Media Empire he wanted to
build.
It's iconic.
Schwarzeneggers' Rule:
• Never need to monetize your artistic pursuits. You won't have to sacrifice your inner
joy and vision for a payday.
Arnold made millions from property and D2C bodybuilding guides so he never had to
say yes to acting gigs he didn't like.
I occasionally send out a newsletter of new ideas I'm exploring.
100% high signal. 0% spam.
Check it out 👉 bit.ly/MentalModelsBD
•••
GREG ISENBERG @gregisenberg
19 Jun • 10 tweets • gregisenberg/status/1406252512265527297
Marketing isn’t a scam
Marketing makes change happen. Marketing makes your

creations known
I'll share some tactics & frameworks I use
How to get lucky in marketing in 2021:

How marketing has evolved:
Marketing used to be a contest for attention
But now, marketing is a contest for CONNECTION
Whoever owns the connection, wins
Turn your product into a social statement
Products that make you feel good or defend you from being cancelled, spread fast
Ex: Make clothes out of recycled plastic
Point: People want a chance to show they stand for something
Are you working with creators?
Some of the world’s biggest brands were catapulted in the 1960s via TV
Brands bought TV ads. Captured attention
Working with creators is like buying TV ads in the 1960s
Point: Co-building with the right creators is like fishing with dynamite
Avoid ads. Build media companies
Prediction: every public company will own a media arm
It’s a magical shortcut to building true fans

Ads just don’t hit the same way
Scarcity creates value

Scarcity creates tension
Scarcity creates word-of-mouth
Scarcity sells
Limited number of physical pieces

Limited number of NFTs
Limited number of events
Limited spots in your community
“Drops” are the new marketing
A drop is a product (often separate from your brand) that creates viral moments in
your community
I'd suggest creating a "Drop Roadmap" launching 3-4 drops per year
Goal: to create trust and spread the word
Point: drop the ads, and build drops
Follow me @gregisenberg for more threads like this
I won't let you down
I'll be writing more on my newsletter on how to build community based products and
startup/marketing insights
Have you subscribed yet?
Late Checkout - a Substack by Greg Isenberg

The place for insights on community-based products and internet communities
http://latecheckout.substack.com
Recap:
A few marketing tactics & frameworks for 2021:

- Create scarcity
- Build media arms
- Co-create with creators
- Define your social statement
- Don’t trust yourself. Trust your community
- Connection > attention
•••
7 Jun • 71 tweets • heyblake/status/1402048227025690624
Your marketing degree cost $80k.
Here are 70 lessons that'll cost you $0 and teach you

more than college ever did:
Teacher: @aaditsh
Key Lesson: How to use Twitter as a channel for growth.
Where to read it:
Aadit S
@aaditsh

3:42 PM · Jun 3, 2021
Teacher: @AaronOrendorff
Key Lesson: The true split of marketing work.
Where to read it:
Aaron Orendorff
@AaronOrendorff
Marketing is ...
1% great ideas
4% executing them
95% logistical operations*
*Making sure all the s*** nobody ever sees doesn’t break
11:57 PM · Apr 6, 2021
Teacher: @adelinethewong
Key Lesson: Lessons learned about social media growth.
Where to read it:
Adeline
Adeline
@adelinethewong
How did a 12 years old went from 0 → 10,000 followers?
Here’s 7 lessons I picked up from @heybereket

1:05 PM · Apr 27, 2021
Teacher: @AlexAndBooks_
Key Lesson: How to build an audience across multiple platforms.
Where to read it:
Alex and Books

@AlexAndBooks_
• Twitter = 27k
• TikTok = 14k

any social media platform
5:23 PM · May 24, 2021
Teacher: @alexgarcia_atx
Key Lesson: Referral programs 101.
Where to read it:
Alex Garcia
@alexgarcia_atx
Referral Programs work.
PayPal used one to acquire 100m users.
DropBox used it to grow 3900% in 15 months.
Airbnb generated 900% YoY growth for 1st-time bookings.
@elonmusk says one customer should generate three.
Here are 6 referral programs you should steal

1:26 AM · Apr 20, 2021
Teacher: @AlexLlullTW
Key Lesson: Hooks make or break your content.
Where to read it:
Alex Llull
@AlexLlullTW
Your threads are not bad. Your hook is.
The hook is what makes or breaks a thread's success.
Here's an analysis of how 9 top-tier creators use hooks

and why they work.
3:44 PM · Jun 4, 2021
Teacher: @aleyda
Key Lesson: Check for low-hanging fruit.
Where to read it:
Aleyda Solis
@aleyda
Low Hanging Fruit SEO Reminder: Check those pages that

have been losing organic search traffic/rankings for
relevant queries and see if there's opportunity to
refresh/expand them to make them more
useful/descriptive/comprehensive - the effect when you
do it well
9:15 PM · May 17, 2021

py
Teacher: @alicellemee
Key Lesson: Tackling a project you don't feel capable of doing.
Where to read it:
Alice Lemée
@alicellemee
Almost every freelance assignment I take on, I think "Am I

capable of this? I don't know."
But I finish every project successfully.
You're never going to feel ready. Take on the assignment,

surprise yourself.
8:33 PM · Apr 6, 2021
Teacher: @amandanat
Key Lesson: Gold standard for social accounts.
Where to read it:
Amanda Natividad
@amandanat
What makes someone good at Twitter?
They give more than they take. They also:
• Join existing conversations

• Provide novel insights
• Amplify others
5:37 PM · Jun 3, 2021
Teacher: @amyyeljones
Key Lesson: Make ads that make you feel something.
Where to read it:
Amy Jones
@amyyeljones
Behind every great @IKEAUK ad is a solid proposition and

a great idea – it’s the key to their success.
With that in mind, here’s a homage to every great ad

they’ve ever made
11:28 AM · Jun 2, 2021
Teacher: @aprildunford
Key Lesson: It's all about the offering.
Where to read it:
April Dunford
@aprildunford
If your offering isn't better than the alternatives, for any

segment of the market - no marketing magic will fix your
growth problems.
8:49 PM · Jan 22, 2021
Teacher: @AprilynneA
Key Lesson: Rule of thumb for tweets.
Where to read it:
Aprilynne Alter
@AprilynneA
People won't unfollow you because you skipped a day of

tweeting
People WILL unfollow you because they don't like your

tweets
Don't tweet simply for the sake of tweeting. It's okay if

you skip a day. Tweet because you genuinely have
something to share.
3:03 PM · Apr 11, 2021
Teacher: @Bonini84
Key Lesson: Rethink your marketing tasks.

Where to read it:
John Bonini
@Bonini84
Don't blog. Write.
Don't promote. Share.
Don't post. Publish.
Don't blast. (Ever.)
Don't sell. Listen/help.
Don't report. Update.
The way in which we describe the work matters.

5:56 PM · Apr 9, 2019
Teacher: @BorisTane
Key Lesson: The proper way to build a new thing.
Where to read it:
Boris Tane
@BorisTane
- build website
- buy domain
in that order.
I always fail at this; 3 domains bought this week alone.

7:07 PM · Aug 20, 2020
Teacher: @brianne2k
Key Lesson: Be memorable above all.
Where to read it:
Brianne Fleming
@brianne2k
Branding isn't about being the best... it's about being

memorable
12:47 PM · May 10, 2021

Teacher: @bridgetpoetkurr
Key Lesson: Personal branding isn't a real thing.
Where to read it:
bridget
@bridgetpoetkurr
Can we stop calling it personal branding and start calling

it being a person?
2:31 PM · Oct 5, 2020
Teacher: @BritneyMuller
Key Lesson: How to get backlinks so your site can rank.
Where to read it:
Britney Muller
@BritneyMuller
How to Get Backlinks in 2021 [Part 2: Prospecting]
What's your favorite way to prospect links?

moz.com/blog/how-to-ge…
8:45 PM · Nov 20, 2020
Teacher: @CardozaGab
Key Lesson: Prioritize how we think over where to promote.
Where to read it:
Gabriela Cardoza
@CardozaGab
Disclaimer:
Marketing is about sociology & psychology more than
promotion.
12:59 PM · Apr 12, 2021
Teacher: @ChiThukral
Key Lesson: Product first, marketing second.
Where to read it:
Chi
@ChiThukral
You cant fix a bad product/service with content marketing

12:00 PM · May 11, 2021
Teacher: @chrishlad
Key Lesson: How to write a Twitter thread.
Where to read it:
Chris Hladczuk
@chrishlad
I've interviewed 5 founders of billion dollar startups.
Here's what I learned:

3:49 PM · Apr 9, 2021
Teacher: @Codie_Sanchez
Key Lesson: How to build a paid community that people love.
Where to read it:
Codie Sanchez
@Codie_Sanchez
How we created a community doing $750k in sales in 3

months: A thread…
We launched our community

(unconventionalacquisitions.com) in August 2020 with a
goal to create 100,000 business owners.
We’re far from done, but here are some lessons learned
along the way:
Home | Unconventional Acquisitions
Become a BUSINESS OWNER! We Help Strivers Buy & Build the Business
of Their Dreams Claim your free eBook A Message For You Lisa made …
unconventionalacquisitions.com
6:09 PM · Dec 30, 2020
Teacher: @Codishaa
Key Lesson: How social media strategy really should work.
Where to read it:
Codi
@Codishaa
We're social media strategists not social media magicians.

We need company content, feedback, and collaboration.
Don't leave your social people in the dark.
5:45 PM · May 2, 2021
Teacher: @coreyhainesco
Key Lesson: Helpful copywriting exercises.
Where to read it:
Corey Haines
@coreyhainesco
20 practical copywriting exercises to think and write like a

pro :
9:08 PM · May 11, 2021
Teacher: @DruRly
Key Lesson: Storytelling separates the good marketers from the great.
Where to read it:
Dru Riley
Dru Riley
@DruRly
The most powerful person in the world is the storyteller.

3:30 PM · Mar 25, 2021
Teacher: @EjoleeM
Key Lesson: If you hire a contractor or employee, use their work.
Where to read it:
Ejolee (Ah-Jo-Lee)
@EjoleeM
Why hire someone who is an expert in their field, if you

won't even let them implement their expertise?
2:03 PM · Jul 28, 2020
Teacher: @ericosiu
Key Lesson: Quick ways to improve as a copywriter.
Where to read it:
ericosiu.eth
@ericosiu
6 simple copywriting 'hacks':
1. You don't need to be an amazing writer -- answer

objections
Don't know what the objections are? Learn to ask the right
questions to your audience. Surveys are helpful. Reading
'The Mom Test' helps ask the right questions.
3:02 PM · Aug 11, 2020
Teacher: @ErinBlaskie
Key Lesson: The reality of being a marketer in 2021.
Where to read it:
Erin Blaskie
@ErinBlaskie
A marketing role in a startup usually means you’re a:
Digital marketer
Copywriter
Graphic designer
Graphic designer
Video/podcast editor
SEO, PPC, CRO whiz
Automation specialist
Community builder
Brand manager
Product marketer
Growth hacker
PR strategist
What else should we add to the list?

3:31 PM · Jul 5, 2020 from Ottawa, Ontario
Teacher: @GoodMarketingHQ
Key Lesson: How to improve your copywriting.
Where to read it:

@GoodMarketingHQ
17 tips for great copywriting:

3:14 PM · May 6, 2020
Teacher: @GoodMarketingHQ
Key Lesson: Sell outcomes, not features.
Where to read it:

@GoodMarketingHQ
Sell outcomes, not features
2:52 PM · Feb 4, 2021
Teacher: @gregisenberg
Key Lesson: How to build a community from 0 to huge.
Where to read it:
GREG ISENBERG
@gregisenberg
I’ve help build internet communities that have generated

hundreds of millions of members
The most often question I get asked is:
But Greg - how do I build a community from scratch?!
Here's what I usually say:

4:01 PM · May 8, 2021
Teacher: @GrowthTactics
Key Lesson: Tips to get more conversions on your home page.
Where to read it:
Growth Tactics
@GrowthTactics
Here’s how to double conversion on your startup’s

homepage.
(From rewriting over 1,000 websites.)
A thread
6:19 PM · Jan 8, 2021
Teacher: @HelloKrystalWu
Key Lesson: Remember to make them feel welcome.
Where to read it:
Krystal Wu
@HelloKrystalWu
Build a community that your members will feel welcomed,

wanted, included and valued from. The rest will follow.
12:05 PM · Mar 15, 2021
Teacher: @heybereket
Key Lesson: Where to launch your product.
Where to read it:
Bereket
@heybereket
Are you planning to launch?
Here are websites to launch your startup on:

3:46 PM · Jun 3, 2021
Teacher: @heydannymiranda
Key Lesson: The true barrier to entry in podcasting.
Where to read it:
Danny Miranda
@heydannymiranda
There are now 2,000,000 podcasts worldwide...
But only 37% of them have published a single episode in

the last 90 days.
3:26 PM · Mar 24, 2021
Teacher: @hubspot
Key Lesson: Succeeding as the first marketing hire at a startup.
Where to read it:
HubSpot
@HubSpot
You’re the very first marketing hire at a startup, and are

tasked with building the brand from scratch.
Where do you start?

2:54 PM · May 9, 2021
Teacher: @ianrborthwick
Key Lesson: Influencer marketing has a crazy amount of potential.
Where to read it:
Ian Borthwick
@ianrborthwick
The Super Bowl got 96m views, Mr Beast averages 98m
views per week.
1 creator vs. the most dominate property on TV.
@MrBeastYT
4:28 PM · Feb 9, 2021
Teacher: @ImSamThompson
Key Lesson: How to approach the marketing funnel in real life.
Where to read it:
Samuel Thompson
@ImSamThompson
What the **** is "growth" marketing???
Here's an in-depth overview to help you rethink how you

can grow your online business faster.
A THREAD
9:45 PM · May 17, 2021
Teacher: @JanelSGM
Key Lesson: Start first, adjust second.
Where to read it:
Janel
@JanelSGM
A friendly reminder to any aspiring creator:
Don’t overthink things.
Start then iterate

Start, then iterate.
Done > Perfect

3:01 PM · May 16, 2021
Teacher: @jayacunzo
Key Lesson: Advertising when your product gets ripped off.
Where to read it:
Jay Acunzo
@jayacunzo
This is genius. Amazon Basics is like an invasive species to

any industry niche.
10:26 PM · Mar 20, 2021
Teacher: @jayclouse
Key Lesson: Mistakes to avoid when starting a paid community.
Where to read it:
Jay Clouse
@jayclouse
Paid membership communities are sexy because their

business models resemble SaaS products.
But paid communities are SUPER hard to do well over the

long term, due to four major differences... (thread)
8:19 PM · May 3, 2021
Teacher: @jmikolay
Key Lesson: How to use curation as a tool for growth.

Where to read it:
Justin Mikolay
@jmikolay

10:22 PM · Feb 23, 2021
Teacher: @jmoserr
Key Lesson: How to write for a landing page.
Where to read it:
Jeremy Moser
@jmoserr
I've done copywriting for 100s of landing pages and home

pages.
Here are 10 landing page copywriting tips for more

conversions:
2:36 PM · May 19, 2021
Teacher: @JustinSaaS
Key Lesson: How to use LinkedIn.
Where to read it:
Justin Welsh
@JustinSaaS
Twitter generally hates LinkedIn.
But, I've generated 33.038M impressions in the last 2 years

and built my business on it.
Here's one simple 3-step process I use for creating

content quickly.
If interested, feel free to steal it

1:10 PM · Jan 26, 2021
Teacher: @KasiaManolas
Key Lesson: Writing is elevated thinking.
Where to read it:

Kasia Manolas
@KasiaManolas
Writing is elevated thinking. You connect many more dots

when you write than when you only think about
something. If you're struggling for clarity...write.
7:06 PM · Feb 17, 2021
20 Copy link to Tweet
Teacher: @KateBour
Key Lesson: Do product research. Like, a lot of it.
Where to read it:
Katelyn Bourgoin
@KateBour
It sucks when you’ve got a new product idea and your

customer research proves that your assumptions were
wrong and no one really wants your product.
It sucks way more when you don’t do any research and

spend months (or years) building the wrong thing.
12:44 AM · Aug 20, 2018
Teacher: @Lakshmi_writes
Key Lesson: Write for people.
Where to read it:
Lakshmi
@Lakshmi_writes
Repeat after me:
The purpose of SEO is for people, not Google.

1:49 PM · May 22, 2021
Teacher: @lovevalgeisler
Key Lesson: SMS marketing can work if you do it well.
Where to read it:
Val Geisler
@lovevalgeisler
How To Do SMS:
@ShopThreeShips just sent a message about

@ShopThreeShips just sent a message about
@krispykreme’s free donut day today. A skincare company
sharing about free donuts.
If @Lillie__Sun can attribute it properly, I’d bet an entire

box of donuts that this text earned revenue for Three
Ships today.
10:15 PM · Jun 4, 2021
Teacher: @lukecannon727
Key Lesson: Every effort leads to something else.
Where to read it:
Luke Cannon
@lukecannon727
A tweet → an ad
Your bio → the copy
Profile pic → your logo
Your banner → a hero image
Followers → social proof
Attention → payment
Tweets → the product
DMs → community
3:48 PM · May 5, 2021
Teacher: @mara_calv
Key Lesson: The healthy way to approach your social media diet.
Where to read it:
mara
@mara_calv
Normalize deleting, removing, and unfollowing people on

social media after they hurt you.
2:58 AM · Dec 22, 2020

Teacher: @maripullen
Key Lesson: An amazing lesson in marketing leadership.
Where to read it:
Mari Pullen
@maripullen
Surprise people with positive feedback when they least

expect it.
One of our VP's called me out of the blue. He thanked me

for my perspective, ideas & leadership. It left me
speechless.
I'm now doing the same thing. The world is a better place
when we lead with positivity.
12:07 AM · Aug 7, 2020
Teacher: @MeetKevon
Key Lesson: A great guide on building in public.
Where to read it:
Kevon Cheung
@MeetKevon
It took me 2 months and 10,000 words!
With chapters 6-9 launched, the free Building in Public

Definite Guide is now ... officially out.
If you're interested in how transparency can help you win,

keep reading this thread
Teacher: @MiaKiraki
Key Lesson: 5 tips to get better conversion rates.
Where to read it:
MIA
@MiaKiraki
Wondering what's the difference between a homepage

that converts and one that doesn't?
Here are 5 tips on how to deal with those low conversion

rates
3:33 PM · May 31, 2021
Teacher: @NickAbraham12
Key Lesson: How to book meetings through cold outreach via email and LinkedIn.
Where to read it:
Nick Abraham
@NickAbraham12
I've booked thousands of sales appointments for myself

and my clients using cold emails and LinkedIn.
Here is the 9 step omni channel sequence I use
2:00 PM · Jun 4, 2021
Teacher: @Nicolascole77
Key Lesson: A simple writing tip.
Where to read it:
Nicolas Cole
@Nicolascole77
Writing tip: Delete the word “that.”
99% of the time you don’t need it.

7:40 PM · Apr 1, 2021
Teacher: @OzolinsJanis
Key Lesson: How to use imagery to tell your story.
Where to read it:
Janis Ozolins
@OzolinsJanis
Tie your knowledge together.
11:13 AM · May 13, 2021
Teacher: @RandallKanna
Key Lesson: This one goes beyond marketing. Just be a good person to work with.
Where to read it:
Randall Kanna
@RandallKanna
I'm not impressed if you're a good engineer. I'm

impressed if you're a good teammate.
12:31 AM · Apr 28, 2021
Teacher: @rohangilkes
Key Lesson: A real life story of starting a business from scratch.
Where to read it:
Rohan
@rohangilkes
THE INNER WORKINGS OF A SWEATY STARTUP.
How a single mom with two jobs built a $300,000 per year
business while working full time.
g
A thread on how Brittany built her company, quit her TWO

jobs, and bought a home all in the space of 18 months.
/A Thread
9:00 PM · May 17, 2021
Teacher: @rosiesherry
Key Lesson: Building a community isn't about the loudest voices.
Where to read it:
Rosie Sherry
@rosiesherry
If you are not uplifting the unknown voices, are you even
building community?
3:05 PM · May 18, 2021
Teacher: @ryandeiss
Key Lesson: The marketing commandments I wish I'd had earlier.
Where to read it:
Ryan Deiss
@ryandeiss
Here are (at least) 10 modern marketing commandments I

wish someone would chisel in stone...
3:22 PM · Apr 27, 2020
Teacher: @Shama
Key Lesson: Prioritize blogging.

Where to read it:
Shama Hyder
@Shama
MYTH: Nobody reads blogs anymore.
TRUTH: A blog is the single most powerful marketing tool

you have.
3:00 PM · Sep 30, 2020
Teacher: @StevejLamar
Key Lesson: Masterclass in using humor to generate shares.
Where to read it:
Steve Lamar
@StevejLamar
People keep asking me how I went from 143 followers to

150 in just 6 months.
Let me tell you it has been a journey.
A thread
1:09 PM · Nov 21, 2020
Teacher: @tferriss
Key Lesson: The confidence booster every marketer needs.
Where to read it:
Tim Ferriss
@tferriss
50% of the Internet = people doing nothing saying

"You're not doing enough" to people actually doing
something.
11:48 PM · Mar 22, 2019
Teacher: @theChrisDo
Key Lesson: Something to keep in mind for your Twitter growth.
Where to read it:
Chris Do
@theChrisDo
It's better to have a small following and be 100 percent

yourself than to have a big following and pretend to be
someone you're not.
8:14 PM · Nov 25, 2020
Teacher: @TheCoolestCool
Key Lesson: Be a student of psychology.
Where to read it:
Ross Simmonds
@TheCoolestCool
Marketing is applied psychology.
Every tweet. Every ad. Every word.
The best marketers are students of psychology and use it

regularly.
Grab a coffee, save this thread and dive in
Here are some of the most interesting applications of

psychology in marketing:
2:31 PM · Jun 2, 2021
Teacher: @THETYFRANKEL
Key Lesson: How to take the next step in your career.
Where to read it:
TY FRANKEL
@THETYFRANKEL
How to go from $0 to $10K/mo and quit your 9-5.
A thread.
4:47 PM · May 9, 2021
Teacher: @ThisIsFranzou
Key Lesson: A simple framework for onboarding new customers.
Where to read it:
Franzou Devillez
@ThisIsFranzou
Onboarding new customers is challenging.
The bounce rate is your biggest enemy and makes you

lose a ton of cash.
We had this problem
So I analyzed the onboarding process of 160 SAAS to

unveil the best practices.
You won't have to do it.

I did it for you.
6:46 PM · Feb 5, 2021
Teacher: @tomosman
Key Lesson: The true benefit of joining a cohort or community.
Where to read it:
Ozzy
@tomosman
Cohort based courses are selling peer-groups, not

education.
8:20 AM · Mar 28, 2021

Teacher: @TrungTPhan
Key Lesson: How to use memes in your content.
Where to read it:
Trung Phan
@TrungTPhan
When a startup claims it has “AI” or “ML” and then you

take a look at the actual tech
2:30 PM · Dec 27, 2020
Teacher: @Yannick_Veys
Key Lesson: Ins and outs of building a valuable audience.
Where to read it:
Yannick | Marketing & Growth

@Yannick_Veys
How I built a six-figure Twitter account from scratch (in

less than 2 hours a day)
This thread will save you $100s in courses.
Let's start
5:12 PM · Mar 23, 2021
That's all, folks!

It would mean the world if you:

p.s. One lucky retweeter will get early access to Twitter MBA tomorrow 👀
0:00
•••
Sambit Patra 🚀 @HumaneMarketer
Jul 14, 2021 • 7 tweets • HumaneMarketer/status/1415170599366713344
Changing truths of marketing beyond the pandemic.
A thread 👇
Old Truth: Marketing begins with knowing your customer.
New Truth: Marketing begins with knowing your customer segment.
Its more imperative to target a segment of your customer base than a generalised
target audience.
Old Truth: You're competing with your competitors.
New Truth: You're competing with the last best experience your customer had.
Purchase behaviour is more on experience these days, so your competition is not only
the product, but also the process.
Old Truth: Customers hope you've what they want.
New Truth: Customers expect you to have exactly what they want.
Customers now are more digitally aware than before. So they expect that any
experience will be frictionless, anticipatory, relevant, and connected.
Old Truth: Courting customers is just like dating.
New Truth: Courting customers is like online dating.
Earlier marketing was more dependent on physical networking but this has shifted
towards online networking. Also it is more difficult to establish trust online.
Old Truth: Customers must sit at the heart of your marketing strategy.
New Truth: Customers must sit at the heart of your customer journey.
Marketing must be viewed in the context of the full end-to-end journey, and where
possible, work to connect the dots.
This is it for the thread. For more such updates, please follow @digisambit. RT the
first tweet for maximum reach.
I tweet everything marketing, no code development, and building in public.

•••
Jack Butcher @jackbutcher
Feb 11, 2021 • 6 tweets • jackbutcher/status/1359920180906844164
5 ways to think about growth.
↓
Life is a fight against entropy.
Nothing works on its own.
0:00
Rome wasn't built in a day.

Do the same thing, get to the same place.
"The greatest shortcoming of the human race is our inability to understand the
exponential function." — Albert Allen Bartlett
•••
Jake Victor • DR Copywriter @jakevictor_
Jul 21, 2021 • 18 tweets • jakevictor_/status/1417954385691303936
How to identify the right market for your product…
And turn 0 sales to 1,000+ sales in 4 days?
[THREAD]
Have you ever launched a campaign and watched your customers walk past you
without taking a second glance?
You created an FB ad but no one is clicking.
You’re not even getting likes on the ad.
Something’s wrong.
1. Your copy is not focused on their problems but on your product,
2. You’re speaking to the wrong person.
It could be any of these, but today, we’ll be dealing with number 2.
Old men and women are not buying your dildos.
How do you find the right people to sell to?
1. Research competitors
You already have an idea for your product (or the product itself)
The first thing to do is check if people already buy into that idea.
Go online and search for people selling similar products.
If there’s no one, you should probably consider another product…
Or create demand for yours (I’ll talk about this in another thread).
But if you find competitors, note their marketing strategy.
I. Who are they selling too?
II. Do they have a unique mechanism?

III. Do all of them use the same unique mechanism?
IV. If you launch again, how can you stand out?
2. Research current customers
I mentioned earlier that you’ve tried getting your offer in front of many people…
But no one seems to take the bait.
Check if some people clicked the link in your ads and maybe even bought the
product…
What type of people are they?
Go deeper into research to find out if more people like this will enjoy your product.
Like the dildo example I gave above, if young ladies in their 20s came across your ads
and bought some for themselves,
You’d discover that this is a more viable market than 50-65+ women
Narrow down to people who need it.
Note their:
Age
Location
Gender
Income level
lifestyle, hobbies, values, etc.
Why go so deep?
Your campaign won’t get the best results if you don’t.
E.g. you may not be able to target highly religious people with your dildo ads.
3. Create a minimum viable product
If you’ve not released a product before, a good strategy is to create a minimum viable
product.
This is a prototype.
It takes you less time to create and gives you better insight into the market.
It makes it easier to tell how much people will accept your real offer when you release
it,..
And it also gives you a handful of hot customers to launch with.
4. Collect feedback
Don’t release your prototype and then forget about it.
Keep in touch with people that purchase from you.
Ask for suggestions and reviews.
You need all the information possible ahead of your big launch.
5. Analyze your main product/ service
Go back to your main product.
List out all the features and benefits.
Compare it to what your competitors have…
Create a big idea based on information you’ve gotten from your customers.
Now your marketing takes a fresh, unique approach.
You have a specific customer base to target.
Your product is superior to your competitors.
You’re ready to LAUNCH.
6. Running ads
Find where your audience hangs out the most and target them there.
Although you’ll find almost every type of person on Facebook, that doesn’t make it
the only platform you can run your ads on.
Let’s look at another example…
60% of Tiktokers are female and 60% between the ages 16-24
This means its not the ideal place to sell supplements for old people…
But, sex and beauty products may appeal better to these young ladies.
Analyze various social media platforms and diversify your channels.
With your unique mechanism and specific target market, you become the go-to
business in your industry.
Your scales go up.
And more money falls into your pocket.
(Some people still sell dildos to old people tho 😅 )
Thanks for reading.
If you gained a thing or 6 from this:
1. Follow me @jakevictor_ for threads on copywriting, marketing, and sales 3X

weekly.
2. RT the first tweet to share with entrepreneurs on your TL.
Jake Victor • DR Copywriter

@jakevictor_
How to identify the right market for your product…
And turn 0 sales to 1,000+ sales in 4 days?
[THREAD]
9:07 PM · Jul 21, 2021
Tweet your reply
Gracias!
•••
Andrew Kamphey 👍 @Kamphey
Jun 21, 2021 • 4 tweets • Kamphey/status/1407100583585075202
Simple Newsletter Marketing Strategy
Show you sent cool shit

Show you're sending cool shit
Show you're gonna send cool shit
Now a thread on the tactics that you can pick and and
choose from to execute this strategy.
Show You Sent Cool Shit
Tweet your archives often

Write blog posts curating great posts
Put the 3 best editions on your landing page
Share your latest edition 1 day after you sent it
Linkedin Posts sharing success stories from readers
Show You're Sending Cool Shit
Rewrite this week's edition as a tweet thread

Write lists of folks who do similar newsletters as to you.
Tweet how many subscribers you're sending tomorrow's edition to
Summarize best parts of this week's edition into a single iphone screenshot
Show You're Gonna Send Cool Shit
Share your work in progress

Ask your socials for people to interview
Ask for referrals to journalists covering the topic of your newsletter
Tweet your next 3 editions' topics, ask for reactions or input to be quoted
•••
Mad Over Marketing @MadOMarketing
Jul 6, 2021 • 7 tweets • MadOMarketing/status/1412282779866308614
Whoever said marketing is all about big ideas clearly

hasn’t seen what @zomatoin is up to.
Time for a thread 🧵

Last week the brand sent out an email with a spicy subject line that you just couldn't
ignore.
Another boring promo email? Nah. Juicy content that that can make even the most
boring stuff come alive
The result?
Social media abuzz with the campaign within hours!
The campaign also resulted in some priceless banter between the CEO and CFO on
LinkedIn.
Zomato is known for its creativity and humour and has been plying its trade across
different modes of communications lately.
This makes for an interesting lesson for marketers :
You don’t always need to think big.

Thinking differently can be just as effective.
•••
Memertise Media @memertisemedia
May 20, 2021 • 12 tweets • memertisemedia/status/1395310428645781505
How Meme Marketing can promise the best results?
(Tap to read more)

1/n
What is a meme - (Google definition):
A meme ( MEEM) is an idea, behavior, or style that spreads by means of imitation

from person to person within a culture and often carries symbolic meaning
representing a particular phenomenon or theme.
- Fucc all this, A Meme is a Humorous image, video, text, or GIFs distributed on
social media which creates a buzz everywhere.
Remember that Egg that surpassed Kylie’s likes?
- Well, that was a meme, know What Dogecoin is? It started with a meme and still is a
meme (A meme that made people millionaires overnight)
2/n
How the power of memes can be utilized?
- When combined with marketing, A meme can help you promote products or
services in the most subtle way possible.
3/n
How is it so powerful?
- You ain’t selling your benefits to anyone, you ain’t targeting Call to action, you ain’t
giving a detailed description of your product but you are just creating awareness and
a buzz with the help of a buzz.
- You are planting seeds in Human Minds that your product exists in the market.
4/n
How it works!
Product + Memes + Distribution = Awareness and Buzz.

Simple.
5/n here's an example
6/n
Meme marketing can be utilized well when used in a brand’s social media handle
itself.
High-quality memes, a Brand participating in a meme trend creates trust among

potential customers, People find it funny and relatable and share it everywhere.
7/n
Now, what’s the first step of marketing are you going to choose for your
Product/Service. We are pretty much convinced that we will choose Meme
Marketing.
Share this thread if you find this useful and interesting :)
•••
Nat Miletic @natmiletic
Jul 21, 2021 • 16 tweets • natmiletic/status/1417850365244887047
Want to improve your website’s SEO score and ranking?
Check out my tips in this thread 👇

Did you know that 93% of internet experiences start with a search?
Did you also know that the top search result has a 33% chance of getting clicked?
The top three results get roughly 75% of all clicks!
Getting to the top can be daunting and challenging if you aren’t using the right
approach
Use these tips to increase your odds of ranking your website and getting that top 3
placement
Pay attention to your page headings and content
Decide which keywords you want to target and tune your pages to target those
keywords
Don’t repeat the keywords too often (keyword stuffing hasn’t worked in years) but
make sure that your headings and content make it clear what the page is about
An SEO plugin can help you tune your content for a specific keyword
Improve your page load speed
Don’t chase performance scores and sacrifice features, but make sure that your
website loads quickly and that visitors don’t leave due to poor performance
High bounce rates can impact your SEO score
Include images and other rich content in order to improve the readability and
stickiness of your content
Make your pages and content detailed and engaging so that your visitor stays on the
site and shares it
Tune your meta descriptions, title, and social sharing images for better click-through
rates
Again, SEO plugins can help with this, or you can use this website to check your
metas and adjust them for better results:
HEY META - Website Meta Tag Check

Check and improve how search engines and social media websites see and
display your website.
https://www.heymeta.com/
Use descriptive and meaningful page URLs
Don’t use cryptic page names and URLs
Use names that are descriptive and that match the keyword you are targeting
Use the - symbol to separate words
Include schemas to help search engines understand your content better
I often use the Reviews and FAQ schemas in order to help my websites and pages
rank
If you want to learn more about schemas, check out this website:
schema.org
Write content that attracts natural backlinks, but also seek opportunities to promote
your content
You can perform outreach or use services like HARO to get backlinks
Without backlinks, you will have a real hard time ranking
Share your content on social media, but also make it easy to share on social media
directly from the website or article
While this doesn’t give you a strong ranking boost, it can help
Make sure that your website is responsive
It’s 2021, having a website that isn’t responsive is no longer acceptable and will lead
to high bounce rates and user dissatisfaction
For a more detailed website analysis, sign up for a free version of @semrush
You can do a free audit of your website and fix any technical errors
Lastly, you can check the SEO score of a single page or piece of content you are
working on by visiting seobility.
Fix any issues that you find and implement their recommendations
SEO Checker | Test your website for free with Seobility

Instantly review your website for free with the SEO checker from Seobility and get
tips for a better search engine optimization and higher rankings.
https://www.seobility.net/en/seocheck/
If you know of any other tips that I forgot to mention, share them below 🙌
•••
Ramli John @RamliJohn
Jun 17, 2021 • 24 tweets • RamliJohn/status/1405620055623274503
The 7 psychology principles responsible for +20% MRR

growth for our clients:
1. Commitment & Consistency

2. Progressive Disclosure
3. Likeability Principle
4. Zeigarnik Effect
5. IKEA Effect
6. Hick's Law
7. Fitt's Law
Use them to improve your onboarding. Find out how: 🧵

First, understanding the underlying thought processes of users is your ticket to:
• Eliminating any friction

• Grabbing their attention
• Breaking through barriers
It's why these 7 principles work to improve onboarding.
I'll share examples and tips below.
Let's dive in!
1/ The Principle of Commitment and Consistency
The smaller the initial ask from someone, the more likely they are to agree to bigger
requests.
For your onboarding, look for ways to re-organize fields and steps from easiest to
hardest.
Example: @Shopify breaks up the account setup into two pages.
The first page has 4 fields.
The second page has 10 fields!

People are more likely to complete the second page if they've already gone through
the first page.
The Principle of Consistency & Commitment is part of the reason why multi-step
signup forms can perform up to 271% better than a big single-step form.
Have a lot of required fields for your signup?
Break it up to multiple pages.
Source: @HubSpot
Why You Should Create Multi-Step Forms and How They Can Increase …
Learn how multi-step forms can help you increase conversions, when you should
use them and how to create and embed them on your website.
https://blog.hubspot.com/marketing/multi-step-forms
2/ Progressive Disclosure
An interface is easier to use when complex features are gradually revealed later.
During the onboarding, show only the core features of your product, and as users get
familiar, unveil new options.
Example: With @Shopify's account setup, certain fields only appear after you've filled
out the other ones.
It's another great way to get users to complete the signup and setup process.
0:00
3/ Likability Principle
You're are more likely to agree with people who are:
• Similar to you
• Pay you compliments
• Cooperate with you to attain mutual goals
In other words, people are more likely to say yes to you if they like you.
Example: One way to harness this powerful principle in the user onboarding is to
welcome new users.
With a short video from their three founders, @Userlist creates a bond with users
thanks to the personal message.
Another great example is from @Fiverr's welcome onboarding email.
It's a creative dude that looks like someone I could hang out with at a bar.
The CTA reads, "Get Sh*t Done."
This email is full of character and personality.

The lesson is to use your welcome message and email to:
• Create a connection with new users

• Find a common mission
• Set expectations
4/ Zeigarnik Effect
There’s an internal tension that occurs when a list of tasks appears incomplete. This
tension is relieved when the task is completed.
This is the principle at work with progress bars and checklists.
Example: When you sign up @GrowthHackers, you see a checklist of things you can
do to complete your profile.
In general, I love onboarding checklists. They're a great way to guide users without
being too pushy.
Pro-tip for checklists: Have at least 2 items checked off already when you show it.
It creates more tension in people to complete all of the tasks.
5/ IKEA Effect
The IKEA effect is a cognitive bias in which consumers place a disproportionately
high value on products they partially created or customized.
The name refers to Swedish manufacturer and furniture retailer IKEA, which sells
furniture that requires assembly.
Example: @WaveHQ asks new users to upload their logo.
Based on that, Wave shows you how your invoices could look like with your brand
color and logo!
The team at Wave told me this creates excitement and delight for their new users.
This is a perfect example of how some friction in the onboarding can be good.
If it directs users to the next step, personalizes the experience, and delights users,
consider keeping those "friction" steps.
6/ Hick's Law
The time and the effort it takes to make a decision increases with the number of
options.
The more choices, the more time users take to make their decisions.
For user onboarding, keep it super simple and show fewer options.
Example: @Canva shows relevant design templates to users based on their response
to the signup questions.
Instead of offering too many choices, this step helps speed up the design process.
Pro-tip: ask new users what they're trying to achieve with your product from the get-
go.
This way, you only show relevant tips and features based on that. You also avoid
overwhelming users.
That's what @canva does. They ask you what you'll be using Canva for.
7/ Fitt's Law
The time it takes for users to click on a button is a function of the distance to and size
of the button.
In other words, make the next step in the onboarding *super* obvious.
Example: When you signup for @Dropbox Paper, they show a thoughtful empty state.
They re-iterate the value of the product.
The CTA "Get Started" is prominently placed in the middle of the screen.
Notice how it's the only button on the screen. It's Hick's Law in action again!
TL;DR
Here are the 7 psychology principles responsible for +20% MRR growth for our
clients by improving onboarding:
1. Commitment & Consistency

2. Progressive Disclosure
3. Likeability Principle
4. Zeigarnik Effect
5. IKEA Effect
6. Hick's Law
7. Fitt's Law
That's all folks!
1/ Follow me @ramlijohn for more threads and tweets on user onboarding and
growth that'll help 2x your MRR.
2/ Read my new book
Product-Led Onboarding™ Book

Level up your product-led onboarding experience, get more users to experience
those Eureka! moments of their own, and turn them into raving fans of your product
with the framework in this book.
http://onboardingbook.com
.
Rand thinks it's awesome. :)
Rand Fishkin
@randfish
Way to go @RamliJohn! Excited to dive in and learn

more... Our current process could definitely use some
work
11:24 PM · Jun 9, 2021
Tweet your reply
•••
Sales Notepad 📒 @SalesNotepad
May 19, 2021 • 13 tweets • SalesNotepad/status/1394952806918918144
10 tricks that trigger you to spend money.
// Thread
No currency ($) signs.
You’ll notice it in restaurant menus.
And even retail shops.
You spend more when you don’t see the dollar sign.
It reduces the “pain of paying”.
Supersized Carts.
Shoppers don’t like to push around empty carts.
Larger carts lead to spending 40% more.
If you want to avoid overspending…
Consider grabbing a basket or a smaller cart.

Subscription Services.
Amazon Prime.. Netflix…
How many subscriptions do you have and don’t use?
They call it “inertia”…
Once you subscribe, it’s a battle to get out.
Nostalgia.
Old games… Collectible cards…
Memories make shoppers happy.
This blast of emotion leads to a buy.
Notice it when they release a “throwback” product.

Flexible Return Policies.
“Free return/exchange within 90 days”
Customers return purchases with these policies.
But you also spend more when knowing it can be returned.
And interestingly, it also leads to less returns.
Expensive products at eye-level.
The cheaper brands are displayed closer to the floor.
Suppliers pay more for good product placement in stores.
They bet on you being lazy to look down.
Unless it’s flashy cereal boxes… Usually lower height.
For your kids to see.

Carefully chosen colors.
Colors affect your emotions differently.
Yellow: Grabs attention

Red: Creates urgency/triggers hunger
Blue: Builds trust/security
Green: Relaxes
Orange: Encourages decisions
Pink: Presents romance
Black: Suggests luxury
Purple: Soothes and calms
Loyalty Programs
The more you buy….
The more you get rewarded with discounts.
It’s exactly what they want you to do.
Pursue the next reward! Now buy more!

Deals Requiring Multiples: “3 for $10”
This deal will make you buy several items.
Sometimes even more than you need.
Just to maximize the “deal”.
Ever bought 12 yogurts even when you don’t want all?
Music vs. No Music.
Whether it’s shops or restaurants.
Music will trigger your emotions.
In restaurants, music leads to spending 10% more.

Thank you for reading.
If you enjoyed this, please RT the first Tweet.
And sign-up for more free sales & marketing insights:
Sales Notepad Newsletter - Subscribe for business insights

Sales Notepad newsletter, subscribe to get news and insights from business, sales,
and entrepreneurship. In your inbox, for free.
http://www.salesnotepad.com
Source:
15 Marketing Tricks That Make You Buy More

Everyone has to eat food to exist, but we often buy more than we actually need.
We go to the store to buy one thing, and we leave with a heap of products that are
mostly destined to rot. And you migh…
https://brightside.me/wonder-curiosities/15-marketing-tricks-that-make-you-buy-more-3…
20 Ways Companies Trick You Into Spending More Money
If you spend more money shopping than you mean to, it may not be entirely your
fault. Retailers have developed a range of tricky psychological techniques you need
to be aware of.
https://blog.cheapism.com/consumer-behavior/#slide=18
Check these out for more tricks.
•••
Yannick | Marketing & Growth @Yannick_Veys
May 27, 2021 • 20 tweets • Yannick_Veys/status/1397845661060640769
I've been doing SEO for over 15 years and optimized

100's of websites.
Here are 17 learnings from my playbook to help you get

more organic traffic.
Use the right SEO tools.
I use @ahrefs to find relevant keywords.
Don't focus on high competition keywords. Niche down. Rank #1 on smaller volume
keywords first and then try to rank broader with that niche page.
Build a solid foundation.
A website is like a house. Without a good foundation, it's not gonna hold.
Here's an example for a Crossfit games website.
Your pages should have a solid (URL) structure so users and search engines
understand your website.
Answer the searchers intent
Writing 10,000 words on a topic still might not fulfill someone's needs.
Maybe they want a video? Or a (small) software tool to get their job done?
I've paid dozens of people to build software tools to fulfill people's intent better.
Improve on your competition
Perform the search yourself. Check the result pages and do a better job.
Check the top 10 pages and find ways to make your page better.
More writing?
More images?
More videos?
More MEMES?
0:00
•••
Build a brand
There's overwhelming evidence that brands outperform lesser-known businesses in

search.
Who would you rank higher for the same keyword? A brand that's being searched for
10,000 times a month or a nobody?
Create high CTR titles
Google's results pages are a gigantic and continuous optimization test.
Web pages are constantly competing for the top spot. Optimize your titles to gain
rankings.
And check how they look in a SERP preview tool.
Here are 9 ideas to optimize your titles:
Use numbers (lists)

Every page a unique title
Start with important keywords
Add words like best, easy, cheap
Use current year
Use season (fall sale)
Don’t stuff with keywords
Use: updated *current* month
Differentiate from competition
Start an affiliate program
You basically outsource your marketing to hundreds of people with websites (=links)
& YouTube channels (=brand awareness).
You might think it's expensive to do an affiliate program but the upside is huge and
goes way beyond improved organic traffic.
Write with your ideal customer in mind
But don't use the old-fashioned "personas" with certain age groups and hobbies.
Instead, focus on people's wants and needs and make sure you acknowledge and
fulfill them.
Write with abundance so you can delete with confidence and publish with substance.
It's not about the word count, it's about how much juice is on the page.
Related searches (bottom of Google's result pages) help a lot. They give you
additional topics which you can write about.
You need links from other websites. Here are 4 ways to get them.
- Be first on industry-related news

- Industry roundups / Ask input from other experts
- Everyone is time deficient -> offer content updates for free
- Create a killer review about a product and contact the owner
Create content you want to read.
What does everyone want? Money, health, & freedom.
What's the problem with getting it? Usually, that's time & bad habits.
So, create outstanding content by answering needs like:
- The lazy man's guide to...

- Things you should give up on to...
Analyze your competitors and steal their best stuff
Use a tool like @screamingfrog to crawl a competitor's website and find what they
write about over and over again.
If it's working for them, it can work for you.
Create low-effort content too (max 500 words). Why? You never know what will rank.
Just check back in a couple of months and see where you rank. In the top 50 for a
competitive term? Double down on content creation. You'll be amazed how much
traffic you can get by this approach.
There are still many PDFs out there that rank well on Google.
Find one? Check it out and see how you can improve it. Even having an on-par
webpage will outrank a PDF.
People also search for a lot of PDF-related terms and, more recently, Google
Spreadsheets. Create that content!
Translate your website into different languages
The English language is the most competitive of them all. You can have your website
translated into French, Portuguese, and Spanish for just a few hundred dollars.
Translate once, sell twice.
Check your Google Search console to see on what keywords you have a lot of
impressions but don't rank well enough yet.
Change your page title to match the search query better to gain rankings.
That's it!
1. Please RT the first tweet

2. Follow me @Yannick_Veys for more
0:00
This tweet was scheduled with @hypefury.
Hypefury also automatically RT’s the above tweet after 12 hours so I can reach my
audience on the other side of the globe.
Check out Hypefury for yourself and try the 14-day trial:
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Alex Llull @AlexLlullTW
Aug 19, 2020 • 9 tweets • AlexLlullTW/status/1296161106269016065
Content is king, but format is queen.
Your content can be great, but if its not easy to consume,

it won't be seen.
How can you improve your tweeting style?
By stealing from the best.
A thread 👇
1/ Punch liners
Clear statements about something written in one line.
Something that can ignite a conversation, a thought or action.
@jackbutcher is a master at this. +80% of his tweets are like that.

2/ Punch liners (part 2)
Punch liners also work if they are controversial.
And for that, @shl is your go to guy.
Him being not your usual VC makes his one liners very popular.
3/ Lists
Who doesn't love a bunch of actionable steps compressed on one tweet?
It gives a clear guide to follow. "First do this, then this to achieve this".
Perfect examples by @dvassallo and @david_perell

4/ Multiple mention
Tweets that mention a lot of people/brands are also popular.
Its a win-win, you spread the word about them and they like or RT your content.
Besides, it looks aesthetically pleasing.
Examples by @bramk and @mkobach
5/ The thread starter
The tweet that starts a thread needs to be like a newspaper headline.
If it includes numbers ($$$), better.
Perfect example by @ianrborthwick

6/ Bonus track: Rise of visual twitter
We can thank this trend to @jackbutcher and @visualizevalue
This kind of tweets consist of one sentence (normally a quote) and its visual
interpretation.
Beautiful.
End/ What now?
Take this examples and:

- Steal them
- Remix them
- Create your own
If you enjoyed the thread, please like and RT the first tweet so more people can see it!
Here's s full breakdown on how I think I managed this tweet to go "viral" 👇

Alex Llull
@AlexLlullTW
● From 200 to 700 followers

● 235.000 impressions
● 2.200 likes
● 424 RTs
All with just one Twitter thread.
There's no magical button to go viral, but I took a couple

of calculated decisions that made the chances of virality
higher.
Wanna see the breakdown?
12:05 PM · Aug 22, 2020
Tweet your reply
•••
Daniel Vassallo @dvassallo
Aug 14, 2020 • 11 tweets • dvassallo/status/1294336132285468672
How to get your first 1000 followers 👇

Start by taking notice of what people in real life ask you about. Chances are that if
your friends are interested in something you're doing, the internet will help you find
thousands more like them.
"But what if I'm not doing anything interesting?!"
Almost everyone is. It doesn't have to be anything spectacular. You might be:
- Learning a new skill

- Doing a side hustle
- Going for a road trip
- Remodeling your home
- Studying something obscure
- Losing weight
...
- Living frugally
- Moving countries
- Moving from the city to the country
- Homeschooling your kids
- Growing your own vegetables
- Leaving your job
- Looking for a new job
- Fighting an illness
- Volunteering
And so on.
Work backwards from what people ask you about.
Now, think about the answers you give when people ask you about the thing you're
doing. Then write a short blog post answering a particular question. Example:
Title: Why I chose to grow my own vegetables
Body: Explain why, in under 5 minutes.
At the end of your post, invite people to follow you on Twitter (or your platform of
choice) to get more updates about your story.
Only put one call to action. Don't ask people to follow you on Twitter and sign up for
your newsletter. Pick one.
Now you need to promote your post, and the way to do that is to go where people
interested in your topic already hang around. There are tons of sites on the internet
with thousands of people continuously refreshing the page waiting for something
interesting to show up. Go there.
Which sites are these? You'll have to find them, depending on your topic. A few I used
are:
- Reddit
- Hacker News
- LinkedIn
- Quora
- Indie Hackers
You'll have an advantage if you're already familiar with the community, but it's
something you can figure out.
Not every post will work, for reasons that might be out of your control (bad timing,
getting flagged, etc). In that case, rinse, repeat. Try small tweaks and variations.
If "Why I chose to grow my own vegetables" didn't work, try "Why I don't trust
supermarket vegetables."
When one of your posts gets some attention and you start getting comments, make
sure you're there to answer every single question you get. Your willingness to answer
authentically will be a huge signal that you're worth following.
Keeping doing this until you get your 1K. Sometimes you get them with your 1st post;
sometimes it takes a bit longer. But it almost always works. It's not hard to get
someone to follow you (it's free!). You just have to be worth following — and the
above is how to show them that.
•••
GREG ISENBERG @gregisenberg
8 May • 14 tweets • gregisenberg/status/1391060748894355457
I’ve help build internet communities that have generated

hundreds of millions of members
The most often question I get asked is:
But Greg - how do I build a community from scratch?!
Here's what I usually say:

First, why you should care about community:
- It's the best way to build a movement

- It supercharges word-of-mouth
- People want community more now than ever
- Products built on-top of communities scale fast
If you unlock community, it's an unfair advantage
Img: @gapingvoid
Start small. Start tiny.
95% of communities can start as a simple group chat
A community only needs a shared purpose and a place to thrive

Don’t overthink it
Weak community leadership kills communities
6 qualities of high-performing community leaders I’ve noticed:
1. Captivating
2. Consistent
3. Loud
4. Obsessed with the mission/people
5. Relentlessly helpful
6. Sincere
Invite-only works
95% of communities should begin as waitlists. B2B or B2C. Doesn’t matter
Exclusivity and scarcity drives demand
Tip: waitlist communities outperform
Merch supercharges communities
You’d be surprised what designing incredible merch can do to a community
It gives them a “raison d’etre”
Example: @100Thieves
Tip: hire streetwear designers to design your merch
Get members where they want to go
The secret to community design: get members they want to go (ie: milestones etc)
The best communities: move members
Who we are
I’ve never found a community that thrived that didn’t have a compelling “who we are”
story
Key points:
- Describe the future utopia

- Describe the cause with passion
- Amplify the real reason they exist
Tip: tighten your who we are story and terrific things happen
Not all founding members are equal
Example: Clubhouse recruited well-known tech people in April 2020 and gave them a
virtual place to hang out
Tip: your first members set the tone. Choose wisely
Community/market fit
Founders obsess about product/market fit. But don’t obsess enough about
community/market fit
How to build a startup in 2021:
1. Community/market fit
2. Product/market fit
3. Scale
Design rituals
Being in a Zoom call together isn’t community building
The goal: Create daily/weekly rituals that make people feel alive and grateful to be
apart of the community
Takeaways:
1. Human beings can’t help it: we need to belong

2. The long term win is in building a community
3. Building a community is where art meets science. It's perfectly do-able
If you enjoyed this thread, RT it to share with your followers. The world needs more
communities not less :)
and toss me a little follow at @gregisenberg
And if you enjoy learning about internet communities and the exciting world of
community based products
You're probably going to want to subscribe to my free newsletter below:
Late Checkout - a Substack by Greg Isenberg

The place for insights on community-based products and internet communities
https://latecheckout.substack.com
•••
Ryan Kaufman @growth_student
Apr 9, 2021 • 18 tweets • growth_student/status/1380567001295388677
I broke down my first 8 Growth Threads
Here are the top 5 growth strategies you can apply to your
startup for major growth 📈
A thread: 👇👇
1) After breaking down the strategies and tactics of 8 successful startups (Airbnb,
Shopify, Stripe, Groupon, Dropbox, HubSpot, The Morning Brew, and Slack), these
are the most widely used growth strategies.
Here are the top 5 growth themes
2) #1: Referrals
Definitely the most effective strategy, fuelling massive growth for Airbnb, Shopify,
Groupon, Dropbox, Morning Brew, and Slack
Key components were using 2-sided referrals, appealing and increasing rewards,
clear ways to track progress, and ease of shareability
3) Referral stats: 92% of consumers trust recommendations from people they know,
and when referred people are 4x more likely to make a purchase. Referred customers
LTV is 16% higher and has a retention rate of 37%.
Overall the most popular strategy used amongst the 8 startups
4) Important to note that all startups had product market fit before they
implemented a referral program.
Only when people shared their product on their own without expecting anything in
return, was when they were ready to implement a referral program
5) #2: Product Led Growth

The core of growth for many companies was led by a product that solved a key
problem really well. To the point that people couldn’t help but share it with others.
This fuelled word of mouth and strengthened all other grow strategies/tactics
6) Stripe grew largely because it solved such a painful problem for developers
The Morning Brew created amazing content solving problems for a younger audience
Shopify made it so much easier to create an online store
Slack created the first all in one communication experience
7) #3: SEO
Many companies created free tools under subdomains to solve problems for their
target customers.
Shopify created a variety of free tools (Burst, Exchange) and HubSpot as well
(Website and Twitter Grader).
These ranked high on Google, driving HUGE organic reach
8) Not only tools, but offering free value in the form of Webinars, and Inbound
marketing (Hubspot).
Slack also created subdomains for their early app integrations, helping Slack appear
in Google searches related to all integrated apps.
9) The common theme of providing value without expecting anything immediately in
return, has led to consistent long term growth.
Resulting in brand awareness, positioning themselves as an authority in the market,

boosting SEO, creating an organic pipeline of traffic.
10 It’s the things that don’t seem to scale that actually scale. As Paul Graham has
said...
11) #4: Engineered Word of Mouth

Strategies to spark word of mouth were used frequently
Shopify’s viral build a business competition, Stripe's hackathons and swag sent to
customers, Slack’s Wall of Love on Twitter, Hubspot’s Inbound conference, and
Groupon's massive FOMO deals
12) These methods helped startups build passionate cult-like communities, becoming
brands people loved to be associated with.
Press was also commonly used to boost word of mouth and strengthen viral loops.
13) #5: Clever hacks

Most startups used clever hacks that lead to rapid growth. Airbnb used a
biggypacking strategy with a posting bot to leverage Craigslist’s user base. Stripe
leveraged YC’s community, Slack leveraged friends at other companies, and
Dropbox's clever email loop
14) Key factor: Timing
The right place, at the right time...
Groupon helped people save money in 2008 after the financial crisis, Slack started
when there was no real market for communication tools, Shopify when there was no
easy solution to set up online stores.
15) The point is, for every startup I’ve broken down so far, the element of timing was
in their favour.
Timing is the single biggest reason why startups succeed or fail. It's the factor most
highly correlated to success
16) I hope you've been enjoying my growth threads and find them valuable!
I also hope you realize that you can apply these same methods to rapidly grow your
own startup!
17) Subscribe to my Substack for more in depths breakdowns of all my growth

threads
thegrowthplaybook.substack.com/welcome
And follow me on Twitter for a new growth every week!
•••
Sambit Patra 🚀 @HumaneMarketer
Aug 1, 2021 • 14 tweets • HumaneMarketer/status/1421776079581155333
A 6-step strategy to build strong content marketing

collaboration.
G.A.T.H.E.R Framework.
A thread 🧵
G - Goals Integration
The performance of most business functions is assessed with a set of KPIs that are
linked to goals.
Here are a few examples:
Sale: Number of new sales, lifetime customer value
Customer service: return %, refund %, customer satisfaction %
Brand marketing: brand awareness, brand retention, brand preference rate
It may not be obvious at first, but almost all of these goals can be linked to content
marketing.
That said, the key to kickstarting content marketing collaboration across your
organisation’s different departments is integrating these goals into your content
marketing strategy.
Integrating goals and finding the common denominator across seemingly unrelated
areas brings everyone on the same page to appreciate the value of content marketing.
It also creates the right environment for collaboration.
A - Authorship Sharing
Brand-authored content is a staple in any content marketing playbook.
Giving subject matter experts an opportunity to contribute is invaluable.
This also addresses the consistent challenge of generating fresh content ideas, which
is a familiar challenge for most content creators.
When you create your content calendar, be clear that you intend to rotate the
authorship through different members of your core content team.
T - Technology Maximization
The thoughtful and strategic use of technology has redefined how companies do
marketing.
It led to funnel automation, granular customer segmentation, and high-level sales

retargeting—and yes, to better content planning, creation, and management.
H - Hybrid Content Development
Hybrid content development or content organisation structure combines the best of

both worlds—the autonomy of a decentralised model and the streamlined benefits of
a centralised structure.
From totally decentralised (no collaboration) to 100% centralised (one team

controlling content ideas from different organisational departments), many
companies find a sweet spot in the hybrid model of content collaboration.
E - External Partnership Opportunity
External partnerships such as guest blogging or ghostwriting, can bring in a lot of

traffic from different sources.
R - Results Reporting
This must be done within the context of your overall marketing goals and the
objectives of the different departments in your organisation.
CONCLUSION - TL;DR
Sustained, high-impact, results-driven content marketing is possible with this

framework.
1. Goals Integration
2. Authorship Sharing
3. Technology Maximization
4. Hybrid Content Development
5. External Partnership Opportunity
6. Results Reporting
You've reached the end of the thread 🤠

Follow @digisambit for more such threads on everything marketing. I mostly write
about marketing, growth, human behaviour and cricket.
Retweet the first tweet for maximum reach.
•••
Samuel Thompson 🥽 @ImSamThompson
Jul 14, 2021 • 102 tweets • ImSamThompson/status/1415360173753962499
Launching on @ProductHunt is a great way to get new

customers and find loyal supporters.
Here is a list of the top launches so you can:
✅ Find Inspiration For Your Launch

✅ Learn From The Best Makers
✅ Create A Successful Campaign
100+ Successful Product Hunt Examples
0:00
1/ PeerBoard
📍 Tagline: Embed a community into any website

⬆ Upvotes: 4137
📆 Launch Date: 07/14/2020
Maker: @Vernon99
Check it out
PeerBoard - Embed a community into any website | Product Hunt
PeerBoard is a modern community platform designed to live as an organic part of
your existing website or product. Now you can easily create an engaged discussion
space wherever your users already are…
https://www.producthunt.com/posts/peerboard
2/ Unstack
📍 Tagline: The world's fastest free all-in-one website builder

⬆ Upvotes: 3421
Maker: @smosel01
Check it out
Unstack - The world's fastest free all-in-one website builder | Product …

Grow faster with our free, lightning fast no-code platform for building beautiful
marketing websites and landing pages that ship with integrated A/B testing, forms
& contacts, full-funnel metrics, an…
https://www.producthunt.com/posts/unstack-1
3/ Remote.io 2.0
📍 Tagline: Find the perfect remote job, work from anywhere

⬆ Upvotes: 2626
Maker: @mahaveer0496
Check it out
Remote.io 2.0 - Discover remote jobs to work from home | Product Hunt
Remote.io is a job board for remote workers and people who wish to work from
home. · What's new about remote.io 2.0 🛠 - Complete design overhaul - Improved
search: added category search - More jobs …
https://www.producthunt.com/posts/remote-io-2-0
4/ Synthesia
📍 Tagline: Generate professional-looking AI videos from text in minutes

⬆ Upvotes: 2009
Maker: @jmarovt
Check it out
Synthesia - Generate professional-looking AI videos from text in minut…

With Synthesia businesses can now create professional-looking videos at scale.
Companies are using it for: corporate learning & communications,
personalized sales and customer success v…
https://www.producthunt.com/posts/synthesia-2
•••
5/ Machine Translation by Lingvanex
📍 Tagline: Integrate machine translation to any part of your business.

⬆ Upvotes: 2324
Maker: @mrkrasius
Check it out
Machine Translation by Lingvanex - Integrate machine translation to a…

Machine Translation is available as Cloud API, On-premise Translation Server and
SDK that can be easily integrated into lots of business cases. Both solutions work
with 110 languages. Startups are we…
https://www.producthunt.com/posts/machine-translation-by-lingvanex
6/ EduDo
📍 Tagline: Social learning platform

⬆ Upvotes: 2445
Maker: @freshlaganov
Check it out
EduDo - Social learning platform | Product Hunt
EduDo is a mobile learning platform with short user-generated interactive videos to
watch on the go
https://www.producthunt.com/posts/edudo
7/ Taskade 3.0
📍 Tagline: All-in-one collaboration. Chat, organize, get things done!

⬆ Upvotes: 2654
Maker: @lxcid
Check it out
Taskade 3.0 - All-in-one collaboration Chat, organize, get things done! |…

https://www.taskade.com is where remote teams chat, organize, and get things
done. Map out your https://www.taskade.com/templates from ideas to action, in one
unified workspace. Download our apps for…
https://www.producthunt.com/posts/taskade-3-0
8/ Listle 2.0
📍 Tagline: Bite-Sized Video News

⬆ Upvotes: 1728
Maker: @alexdenache
Check it out
Listle 2.0 - Bite-Sized Video News | Product Hunt

Listle 2.0 is your go-to app for watching the latest, more relevant news. The
dynamic & personalized feed learns what you are more (or less) interested in and
brings those topics forward. Avoid falli…
https://www.producthunt.com/posts/listle-2-0
9/
Raindrop.io — All in One Bookmark Manager

All in One Bookmark Manager. For your inspiration, read later, media and stuff.
http://Raindrop.io
5.0
📍 Tagline: All-in-one bookmark manager

⬆ Upvotes: 1764
Maker: @exentrich
Check it out
Raindrop.io 5.0 - All-in-one bookmark manager | Product Hunt
Raindrop.io is like your own private curated internet with full-text search. Download
our apps for https://raindrop.io/download and extension for all major browsers.
Raindrop.io is simple, flexible, …
https://www.producthunt.com/posts/raindrop-io-5-0
10/ Podcastle
📍 Tagline: Convert news/articles to a podcast using machine learning

⬆ Upvotes: 1567
Maker: @ArtoYeritsyan
Check it out
Text to Podcast Extension by Podcastle - Convert news/articles to a po…

We all lose countless hours staring at our screens and scrolling through endless
text streams. Using Podcastle, you can instantly turn your favorite news, articles,
and blog posts into podcasts with …
https://www.producthunt.com/posts/podcastle
11/ Webflow University 2.0
📍 Tagline: Learn web design, development, and time travel — visually.

⬆ Upvotes: 1869
Maker: @_fedefiore
Check it out
Webflow University 2.0 - Learn web design, development, and time trav…
We’re on a mission to enable everyone to create for the web. We built a time
machine, traveled to the future, and brought back all the tools we need to teach
web design and development visually.
https://www.producthunt.com/posts/webflow-university-2-0
12/ Trends Everywhere
📍 Tagline: The easiest way for data people to track internet trends
⬆ Upvotes: 1660
Maker: @grmmph
Check it out
Trends Everywhere - The easiest way for data people to track internet t…
Never miss a trend! The easiest way for data-driven people to track current Internet
trends. Add a beautiful keyword trends chart to every search you make on the web.
Trends Everywhere allows you to …
https://www.producthunt.com/posts/trends-everywhere
13/ Minerva
📍 Tagline: A better way to share processes online

⬆ Upvotes: 1741
Maker: @PCrysdale
Check it out
Minerva - A better way to share processes online | Product Hunt

Minerva is the easiest way to capture and share clickable instructions for anything
on the internet. No screenshots. No red arrows. No screencap videos. Just step-by-
step guidance. The Minerva Chrome…
https://www.producthunt.com/posts/minerva
14/ Newsadoo
📍 Tagline: Revolutionizing news reading with a free service based on AI

⬆ Upvotes: 2569
Maker: @alexandberg
Check it out
Newsadoo - Revolutionizing news reading with a free service based on…
Newsadoo is the "Spotify for News": With a service based on AI, Machine Learning,
and Natural Language Processing, we are enhancing and revolutionizing the news
reading experience, cross-device, and …
https://www.producthunt.com/posts/newsadoo-2
15/ Previewed
📍 Tagline: Beautiful mockups & graphics for your next app

⬆ Upvotes: 1550
Maker: @derek_t_lo
Check it out
Previewed - Beautiful mockups & graphics for your next app | Product …
Previewed is a mockup generator, which is used by devs & designers to create
beautiful promotional graphics for your app. Browse a variety of templates, pick
one, customize it in a few clicks & downl…
https://www.producthunt.com/posts/previewed
16/ Grapevine
📍 Tagline: Asynchronous meeting software for remote teams

⬆ Upvotes: 2157
Maker: @BrandynMorelli
Check it out
Grapevine - Asynchronous meeting software for remote teams | Produ…

Grapevine is a software platform that allows business teams to get asynchronous
video updates from remote team members each morning. Short one-way video
updates help keep remote and local teams conne…
https://www.producthunt.com/posts/grapevine-3
17/ V.One
📍 Tagline: The easiest way to build monetizable apps with no code.

⬆ Upvotes: 2086
Maker: @thejeremyredman
Check it out
V.One - The easiest way to build monetizable apps with no code | Prod…
If you can design using Canva, you can build a functional app with v.one. Even use
our canva integration to pull canva designs, add forms and connect ecommerce
platforms like webflow and push live in…
https://www.producthunt.com/posts/v-one-2
18/ Startup 4
📍 Tagline: Bootstrap Builder to create websites and landing pages 🚀

⬆ Upvotes: 2159
Maker: @monstercritic
Check it out
Startup 4 - Bootstrap Builder to create websites and landing pages 🚀…

Startup 4 is a new version of a popular website builder and it's a perfect tool to
create landing pages or websites. It contains web elements and predesigned
modules with unlimited exports.
https://www.producthunt.com/posts/startup-4-2
19/ PFPMaker
📍 Tagline: Create an awesome profile pic from any photo

⬆ Upvotes: 2093
Maker: @lazymau
Check it out
PFPMaker - Create an awesome profile pic from any photo | Product H…
PFPMaker generates awesome professional/creative profile pics from any photo. It
uses background removal AI, beautifies yout photo and generates dozens of profile
pic variations automatically. Change…
https://www.producthunt.com/posts/pfpmaker
20/ Vowel
📍 Tagline: A video conferencing tool that makes meetings better.

⬆ Upvotes: 1735
Maker: @lenamakarenko
Check it out
Vowel (Beta) - A video conferencing tool that makes meetings better | …

https://www.vowel.com/ is a video conferencing tool that actually makes meetings
better. Plan, host, transcribe, search and share your meetings all in one browser
window. Vowel is great for brainstor…
https://www.producthunt.com/posts/vowel
21/ Typewise 2.0
📍 Tagline: The next generation keyboard

⬆ Upvotes: 1632
Maker: @mrwnmonm
Check it out
Typewise 2.0 - The next generation keyboard | Product Hunt

Typewise is a keyboard re-designed for smartphones: 🥇 80% less typos thanks to
70% larger keys and smart AI algorithms 🚀 Type 33% faster with two thumbs 🔒
100% privacy (no data is shared online) …
�
https://www.producthunt.com/posts/typewise-2-0
22/ NetcoreSaas VueJS + TailwindCSS Codebase
📍 Tagline: Codebase for your next SaaS application!

⬆ Upvotes: 1807
Maker: @AlexandroMtzG
Check it out
NetcoreSaas - Simple but powerful 💪 codebase for your next SaaS | P…

NET Core + VueJS + TailwindCSS codebase for your SaaS project.
https://netcoresaas.com https://demo.netcoresaas.com/product
https://docs.netcoresaas.com https://github.com/netcoresaas/frontend-vuejs-…
https://www.producthunt.com/posts/netcoresaas-vuejs-tailwindcss-codebase
23/ xpression camera
📍 Tagline: Become anyone on Zoom, Twitch, or any streaming video

⬆ Upvotes: 2229
Maker: @xpression_app,
Check it out
xpression camera - Become anyone on Zoom, Twitch, or any streamin…

xpression camera is a virtual camera app that imprints the movements of your face
and head onto anyone you want while you chat on Zoom, stream on Twitch, or
create a YouTube video. You can even app…
https://www.producthunt.com/posts/xpression-camera
24/ Unscreen Pro
📍 Tagline: Remove video backgrounds in full HD 🎬

⬆ Upvotes: 1535
Maker: @begroe
Check it out
Unscreen Pro - Remove video backgrounds in full HD 🎬 | Product Hunt
Automatically remove video backgrounds in Full HD 🎬 Upload your video, grab a
coffee and return to a background-free result in high quality. Gone are the times of
fiddling with chroma keying setting…
https://www.producthunt.com/posts/unscreen-pro
25/ IdeasAI
📍 Tagline: OpenAI-powered startup idea generator

⬆ Upvotes: 2109
Maker: @levelsio
Check it out
IdeasAI - OpenAI-powered startup idea generator | Product Hunt

This is my first app powered by OpenAI. It uses an autoregressive language model
w/ deep learning to generate new product and business ideas. I hope you like it
and get inspired!
https://www.producthunt.com/posts/ideasai
26/ SnoopReport
📍 Tagline: Instagram activity tracker- see anyone's likes and follows

⬆ Upvotes: 2514
Maker: @AENoskov
Check it out
SnoopReport - Instagram activity tracker- see anyone's likes and follo…

Track any # of public Instagram accounts. Data we provide serves as an
unprecedented source of user behaviour insights allowing building better
communication strategies for individuals and businesses…
https://www.producthunt.com/posts/snoopreport-2
27/ Notion Timeline
📍 Tagline: Plot all your projects chronologically

⬆ Upvotes: 1697
Maker: @ytk141
Check it out
Notion Timeline - Plot all your projects chronologically | Product Hunt

For anyone who loves deadlines (or needs to learn to love deadlines), Notion
Timeline lets you plot all your team’s work or personal projects chronologically.
Know exactly what everyone is working on…
https://www.producthunt.com/posts/notion-timeline
28/ Froala Charts
📍 Tagline: The most comprehensive charting library for your application

⬆ Upvotes: 1801
Maker: @sikrigagan
Check it out
Froala Charts - The most comprehensive charting library for your appli…
From the makers of award winning WYSIWYG Editor, Froala Editor, we now
present Froala Charts! Froala Charts is your go-to, enterprise-grade library for your
app's charting needs.
https://www.producthunt.com/posts/froala-charts
29/ Story Creator
📍 Tagline: Simple online video editing for digital creators

⬆ Upvotes: 1887
Maker: @michaelaubry
Check it out
Story Creator - Simple online video editing for digital creators | Produc…
Story Creator is a simple online video editing tool for digital creators. You can think
of Canva as Photoshop for dummies while Story Creator is After Effects for
dummies.
https://www.producthunt.com/posts/story-creator-2
30/
Trends.vc — Discover new markets and ideas

Discover new markets and ideas
http://Trends.vc
📍 Tagline: Discover new markets and ideas

⬆ Upvotes: 3386
Maker: @DruRly
Check it out
Trends.vc - Discover new markets and ideas | Product Hunt
Whether you're building an agency, marketplace, mobile app, community, DTC
brand, newsletter, personal brand or something else. Trends.vc has opportunities
for you. Join over 20,000 founders and inve…
https://www.producthunt.com/posts/trends-vc
31/ UserLeap
📍 Tagline: AI-powered, continuous research for product teams

⬆ Upvotes: 1784
Maker: @ryanglasgow
Check it out
UserLeap - AI-powered, product research platform | Product Hunt

UserLeap lets you run targeted micro-surveys in your product with a snippet of
code deployed just once. A product manager can ask a question about onboarding,
feature usage or customer needs and get …
https://www.producthunt.com/posts/userleap
32/ The LinkedIn Bible Collection by BAMF
📍 Tagline: 5 books (1600+ pages) of proven LinkedIn growth hacks FREE

⬆ Upvotes: 2884
Maker: @houstongolden
Check it out
The LinkedIn Bible Collection by BAMF - 5 books (1600+ pages) of pro…

Struggling to grow your startup during lockdown? Not if we can help it. We're giving
away all https://bamf.co/cares (1,600+ pages) filled with the best LinkedIn growth
hacks 100% FREE… Yep, nothing h…
https://www.producthunt.com/posts/the-linkedin-bible-collection-by-bamf
33/ Expert Republic
📍 Tagline: 1-1 Video consultations with experts from any industry

⬆ Upvotes: 2132
Maker: @Oshi_Vanodhya
Check it out
Expert Republic - 1-1 Video consultations with experts from any indust…
Expert Republic is a mobile app where you can find experts from various industries,
pay and book a video consultation with them. You can book a Personal coach,
Mindfullness coach, Startup mentor, Cou…
https://www.producthunt.com/posts/expert-republic
34/ Quarkly
📍 Tagline: Design tool to create sites & web apps on React

⬆ Upvotes: 1549
Maker: @shashwatpradhan
Check it out
Quarkly - Design tool to create sites & web apps on React | Product Hunt
Here you can create websites and apps as quickly as in website builders and as
beautifully as in graphic editors. NoCode or Code? The choice is yours. Do it by
yourself or connect components from pop…
https://www.producthunt.com/posts/quarkly
35/ Trace 2.0 by Sticker Mule
📍 Tagline: Remove backgrounds instantly for free ✨

⬆ Upvotes: 2480
Maker: @Ediiiiik
Check it out
Trace 2.0 by Sticker Mule - Remove backgrounds instantly for free ✨|…
Trace automatically removes the background from any photo. Now add multiple
images, custom backgrounds, scale, move, rotate, crop, and more. Still 100% free.
https://www.producthunt.com/posts/trace-2-0-by-sticker-mule
36/ OnlyFams
📍 Tagline: Create private communities for your fams

⬆ Upvotes: 1732
Maker: @iamnottheway
Check it out
OnlyFams - Create private communities for your fams | Product Hunt

OnlyFams turns your fans into fam. Set up a private community for any use case,
100% white-labeled with your logo and brand. We provide a plethora of settings
and pre-installed extensions. Or creat…
https://www.producthunt.com/posts/onlyfams
37/ Walnut
📍 Tagline: Sales demos for sales leaders

⬆ Upvotes: 1864
Maker: @DanniFriedland
Check it out
Walnut - Sales demos for sales leaders | Product Hunt

Walnut empowers remote and inside sales leaders, to own their demos and to be
outstanding storytellers without relying on back-end teams, such as product, r&d
and design. Dramatically increase your c…
https://www.producthunt.com/posts/walnut-4
38/ Flowdash
📍 Tagline: No-code visual builder for business processes and workflows

⬆ Upvotes: 2074
Maker: @nickgervasi
Check it out
Flowdash - No-code visual builder for business processes and workflo…

Flowdash lets anyone build business processes and workflows without code.
Flowdash combines the familiarity of a spreadsheet with a visual workflow builder,
plus built-in integrations to automate rep…
https://www.producthunt.com/posts/flowdash
39/ Lavender
📍 Tagline: A complete AI toolkit for amazing 1:1 emails in your inbox.
⬆ Upvotes: 1591
Maker: @CaseyCorvino
Check it out
Lavender - A complete AI toolkit for amazing 1:1 emails in your inbox | …

💜 Lavender helps you write better emails faster. It's a browser extension
combining writing analysis & AI, social data+ inbox tools like gifs and mobile
preview. A fully functional version is at try…
https://www.producthunt.com/posts/lavender-2
40/ Spline
📍 Tagline: Design tool for 3D web experiences

⬆ Upvotes: 2058
Maker: @alelepd
Check it out
Spline - Design tool for 3D web experiences | Product Hunt
🌈 Spline uses a 2d approach to make 3d design easy.
https://www.producthunt.com/posts/spline
41/ Sidekick Browser
📍 Tagline: The fastest browser built for work.

⬆ Upvotes: 2513
Maker: @d_pushkarev
Check it out
Sidekick Browser - The fastest browser built for work | Product Hunt
Sidekick is a new browser based on Chromium. Designed to be the fastest
online work experience, its UX is built around the most popular web apps, supports
multiple logins, and uses workspaces to ke…
https://www.producthunt.com/posts/sidekick-browser
42/ Toucan
📍 Tagline: Learn a new language while you browse the internet

⬆ Upvotes: 2064
Maker: @ShaunMerritt_
Check it out
Toucan - Learn a new language while you browse the web | Product Hunt
Learn a nuevo language while you browse. Toucan will teach you Spanish,
French, German, Italian, Portuguese, Korean, and Japanese:
https://jointoucan.com/ ➤ Install in seconds ➤ Browse the intern…
https://www.producthunt.com/posts/toucan-3
43/ Walling 2.0
📍 Tagline: Achieve more with your ideas.

⬆ Upvotes: 1378
Maker: @adiatlov
Check it out
Walling 2.0 - Achieve more with your ideas | Product Hunt

Walling is an easy-to-use tool that will help you capture ideas and visualize them
into collaborative Walls. The workflow on Walling makes it super easy to save any
idea now and put it to work later.
https://www.producthunt.com/posts/walling-2-0
44/ OpenDeck
📍 Tagline: 1,200+ startup slides sorted by category
⬆ Upvotes: 1470
Maker: @StephNass
Check it out
OpenDeck - 1,200+ startup slides sorted by category | Product Hunt

Steal inspiration for your next pitch deck 1,200+ startup slides. Searchable by
category. Free forever.
https://www.producthunt.com/posts/opendeck
45/ Hunter Templates
📍 Tagline: Collection of best-performing cold email templates

⬆ Upvotes: 1473
Maker: @neilpatel
Check it out
Hunter Templates - Collection of best-performing cold email templates …
Hunter Templates is a curated directory of 150+ cold email templates, sorted by
categories. The templates have been shared by industry experts in sales,
marketing, and recruitment.
https://www.producthunt.com/posts/hunter-templates
46/
Free Email Newsletter Spam Test - Unspam.email

Check the newsletter spam score and quality. Improve the deliverability of your
emails with our online spam tester and checker tool.
http://Unspam.email
📍 Tagline: Email spam checker and newsletter heatmap prediction.

⬆ Upvotes: 1456
Maker: @AndrianV
Check it out
Unspam.email - Email spam checker and newsletter heatmap predictio…
http://unspam.email/ is an online spam tester tool for emails. Improve your
deliverability with the free email tester. The service analyzes the main aspects of an
email and returns a spam score and p…
https://www.producthunt.com/posts/unspam-email
47/ Aerial
📍 Tagline: Climate action, in your hands.

⬆ Upvotes: 1238
Maker: @koreaccm
Check it out
Aerial - Climate action, in your hands | Product Hunt

http://aerial.is/ is the easiest and most accurate way to automatically track and
offset your carbon footprint. Our public beta is available now on
http://aerial.is/download, with more platforms and …
https://www.producthunt.com/posts/aerial-4
48/ Slash 1.0
📍 Tagline: Get more done than ever before with the first DO app.
⬆ Upvotes: 1320
Maker: @ScheuerCharles
Check it out
Slash 1.0 - Get more done than ever before with the first DO app | Prod…
Slash 1.0 is the culmination of 150+ features and improvements, aimed at helping
YOU do one thing: finish your todo list. Slash is an entirely new type of todo app, so
check out the first comment bel…
https://www.producthunt.com/posts/slash-1-0
49/ 8Password for iOS
📍 Tagline: Secure password manager

⬆ Upvotes: 1298
Maker: @acellary
Check it out
8Password for iOS - Secure password manager | Product Hunt

8Password can help you securely store all your passwords and details of your
accounts in one place.
https://www.producthunt.com/posts/8password-for-ios
50/ Clerk 2.0

📍 Tagline: SMS for Slack
⬆ Upvotes: 1246
Maker: @wchertoff
Check it out
Clerk - SMS for Slack | Product Hunt

Clerk is the texting (SMS/MMS) solution built for Slack. Whether you want to better
manage sales, support or marketing efforts through SMS, you can now leverage
the power of Slack to send & receive t…
https://www.producthunt.com/posts/clerk-2-0
51/ Chainwire
📍 Tagline: Reach the leading crypto media with the click of a button
⬆ Upvotes: 1252
Maker: @antoniespinosa_
Check it out
Chainwire - Reach the leading crypto media with the click of a button | …
Chainwire is crypto focused newswire and a one-stop-shop for broadcasting your
cryptocurrency and blockchain news. Get guaranteed coverage from industry-
leading publications with automatic distributi…
https://www.producthunt.com/posts/chainwire
52/ Superpeer Channels
📍 Tagline: Beautiful livestreams with your subscribers

⬆ Upvotes: 1212
Maker: @qzervaas
Check it out
Superpeer Channels - Beautiful livestreams with your subscribers | Pr…

We believe the world's leading minds need a new video platform to meet their 1000
true fans and grow their subscribers over time. Superpeer Channels lets your
viewers go live with you and speak, comm…
https://www.producthunt.com/posts/superpeer-channels
53/
Wacht - Reddit meets MTV
Don't miss out on good music, discover music curated by humans rather than
algorithms.
http://Wacht.tv
📍 Tagline: Reddit meets MTV, discover music videos!

⬆ Upvotes: 1161
Maker: @wolkomir
Check it out
Wacht.tv - Reddit meets MTV, discover music videos! | Product Hunt

Wacht.tv is a music video discovery platform that helps you find new music outside
of your youtube recommend bubble. It relies on human curation and users
recommendations to provide you with new and …
https://www.producthunt.com/posts/wacht-tv
54/ Conversion Crimes
📍 Tagline: Making usability testing accessible to anyone

⬆ Upvotes: 1251
Maker: @conversioncrim1
Check it out
Conversion Crimes - Making usability testing accessible to anyone | Pr…

Conversion Crimes is the fastest, easiest and most affordable way to improve user
experience & increase conversions on your site or app. Get real people to show
you what’s wrong and why - with access…
https://www.producthunt.com/posts/conversion-crimes
55/ FounderPool
📍 Tagline: De-Risking startup founders by pooling equity

⬆ Upvotes: 1442
Maker: @kosovan
Check it out
FounderPool - De-Risking startup founders by pooling equity | Product…

Pool your startup equity with inspiring, VC-backed founders vested in your success.
Diversify your financial risk and increase your odds of an exit. FounderPool is your
go-to resource for Investor In…
https://www.producthunt.com/posts/founderpool
56/ onetool
📍 Tagline: The App Store for SaaS
⬆ Upvotes: 1455
Maker: @gordianbraun
Check it out
onetool - The App Store for SaaS | Product Hunt

onetool is the app store for SaaS where you can discover awesome new tools,
access them easily with one login and manage all your subscriptions in one
dashboard. Test every tool for free, subscribe t…
https://www.producthunt.com/posts/onetool-1
57/ Listory
📍 Tagline: Empowering you with content that’s worth your time

⬆ Upvotes: 1450
Maker: @lmcoelho1
Check it out
Listory - Empowering you with content that’s worth your time | Produc…
Listory, the world's first content refinery, extracts the most relevant and meaningful
stories, specifically for you. With Listory you can organize and share the content
you treasure and save stories…
https://www.producthunt.com/posts/listory-2
58/ Cohere
📍 Tagline: Observe and interact with users, live

⬆ Upvotes: 1117
Maker: @OCallaghanDavid
Check it out
Cohere - Observe and interact with users, live | Product Hunt

Cohere is the best way to onboard and support users. You can see what users are
doing on your product in real time, and guide them with shared cursors, scrolling,
and typing – by adding just 2 l…
https://www.producthunt.com/posts/cohere
59/
In-App Community Driven Customer Support
One widget for all your product needs Feedback, Tickets, and Guides which you
can integrate into just 1 line code. Free for startups, Works on Web, Android, and
iOS
http://Due.work
2.0
📍 Tagline: Feedback, Knowledge base & Team collaboration

⬆ Upvotes: 1079
Maker: @happydragos
Check it out
Due.work (Legacy) - Feedback, Knowledge base & Team collaboration …

- Feedback & Roadmap - Knowledge base - Team & Tasks - Notes & docs -
Discussions
https://www.producthunt.com/posts/due-work-2-0
60/ UI Playbook
📍 Tagline: The documented collection of UI components

⬆ Upvotes: 1020
Maker: @andreyadno
Check it out
UI Playbook - The documented collection of UI components | Product …

UI Playbook is an effort to document common UI components, their functionality,
best practices, accessibility requirements, and examples.
https://www.producthunt.com/posts/ui-playbook-2
61/ Merico Build
📍 Tagline: Free analytics to level up your code & career

⬆ Upvotes: 1103
Maker: @jabderrachid
Check it out
Merico Build - Free analytics to level up your code & career | Product …
Like a fitness tracker for your code. Our contribution analytics empower devs with
insight. Let the code speak for itself with dashboards & badges focused on self-
improvement & career growth. See whe…
https://www.producthunt.com/posts/merico-build
62/ Screenity
📍 Tagline: The most powerful screen recorder for Chrome

⬆ Upvotes: 1071
Maker: @BROhanShah
Check it out
Screenity - The most powerful screen recorder for Chrome | Product H…

With Screenity you can record and annotate your screen like never before. Make
better recordings for work, education, and more, giving contextual feedback,
detailed explanations to your students, or …
https://www.producthunt.com/posts/screenity
63/ Topia
📍 Tagline: Video chat in a virtual world

⬆ Upvotes: 1135
Maker: @cpsiaki
Check it out
Topia - Video chat in a virtual world | Product Hunt
Topia is a spatial media platform that combines playful world-building with
encrypted video chat. Customize using ready-to-use kits or create your own. Host
500+ in-world for dinners, podcasts, conce…
https://www.producthunt.com/posts/topia-3
64/ Vox
📍 Tagline: Voice messaging for business 🐝💬

⬆ Upvotes: 1131
Maker: @bernieklein
Check it out
telbee - Voice messaging for your website, podcasts & social media | P…
Your customers and audience can have real conversations with you via your
website, social media, email and more - person to person! Combine the
convenience of instant messaging with the personal touc…
https://www.producthunt.com/posts/vox-2
65/ Dev on demand 2.0
📍 Tagline: Your front end developer on demand

⬆ Upvotes: 1196
Maker: @khirvonina
Check it out
Dev on demand 2.0 - Your front end developer on demand | Product Hunt
Imagine your favorite frontend developer is always there for you. No freelance hunt
and missed deadlines. ⏰ Delivery in 3 business days 🚀 Perfect for startups 📮
No contract 🎁 Product Hunt offer st…
https://www.producthunt.com/posts/dev-on-demand-2-0
66/ mata
📍 Tagline: A startup suite for emerging entrepreneurs

⬆ Upvotes: 1109
Maker: @mrmarkoi
Check it out
mata - A startup suite for emerging entrepreneurs | Product Hunt

mata by Saffron enables early stage entrepreneurs to validate their business ideas
and launch their product in minutes. Create and share your ideas with our business
idea manager and form your busine…
https://www.producthunt.com/posts/mata-2
67/ Todorant
📍 Tagline: Tricks your brain into craving productivity

⬆ Upvotes: 1097
Maker: @backmeupplz
Check it out
Todorant - Tricks your brain into craving productivity | Product Hunt

Productivity systems fail. Todorant doesn't. Carefully crafted set of limitations and
praise teaches the primitive part of the brain to crave productivity like we crave
sugar. Todorant focuses on wha…
https://www.producthunt.com/posts/todorant
68/ Clip drop
📍 Tagline: AR Copy Paste - Capture and transfer anything around you

⬆ Upvotes: 1261
Maker: @neauoire
Check it out
ClipDrop - AR Copy Paste - Capture and transfer anything around you …
Capture and transfer anything around you! (objects, people, drawings, and text)
ClipDrop (AR Copy Paste) is now available on Android, iOS, macOS, and
Windows.
https://www.producthunt.com/posts/clip-drop
69/ YC Build Sprint
📍 Tagline: 4 week sprint and 20 equity free grants

⬆ Upvotes: 1180
Maker: @TheRioDeGennaro
Check it out
YC Build Sprint - 4 week sprint and 20 equity free grants | Product Hunt
We’re excited to announce our 1st YC Build Sprint. This is a 4-week period where
you'll work intensively towards a goal, alongside a community of founders. The
sprint kicks off on Aug 24. We'll award…
https://www.producthunt.com/posts/yc-build-sprint
70/ upRive
📍 Tagline: Create and scale Facebook ads quickly and efficiently

⬆ Upvotes: 1397
Maker: @whizzzoe
Check it out
upRive - Create and scale Facebook ads quickly and efficiently | Produ…
upRive is a Facebook marketing software that uses a unique method to create ads
more efficiently, which drastically improves your Facebook marketing results.
https://www.producthunt.com/posts/uprive
71/ NOBI
📍 Tagline: Trade crypto easier with Robo Trading

⬆ Upvotes: 1290
Maker: @LawrenceGS
Check it out
NOBI - Grow Crypto the Easy Way | Product Hunt

NOBI provides a bank-like services to grow your crypto. With 3 pillar of service,
Robo Trading, Staking and Savings, we can help your crypto grow in the easiest
and most convenient way.
https://www.producthunt.com/posts/nobi-29a5d470-51d5-4299-97a1-55d932eb1043
72/ Notion Pack

📍 Tagline: All the freelance docs you need, as Notion templates.
⬆ Upvotes: 1395
Maker: @JoshSoftorino
Check it out
Notion Pack - All the freelance docs you need, as Notion templates | Pr…
Save hundreds of hours with out-of-the-box templates. Set up in minutes and easily
customize to your clients' brand. Export to PDF or collaborate directly inside Notion.
PH launch offer: Get $20 off …
https://www.producthunt.com/posts/notion-pack
73/ Akiflow
📍 Tagline: Control your web apps with one command line

⬆ Upvotes: 1281
Maker: @kkga_
Check it out
Akiflow - Control your web apps with one command line | Product Hunt
Tired of juggling between too many apps? Now you can manage everything from 1
simple, blazingly fast interface. 🔎 Search across all your workspace ⚡ Get things
done (new events, tasks, emails) ✨ Fa…
https://www.producthunt.com/posts/akiflow
74/ Wanted for Employers
📍 Tagline: Poach Talent from the best companies

⬆ Upvotes: 1189
Maker: @gbreux
Check it out
Wanted for Employers - Poach Talent from the best companies | Produ…
Wanted does Sourcing as a Service 1) Set the salary you're willing to offer 2) We
notify the best Talent for your budget (@ Google, Apple..) and they'll apply if
interested 3) Interview whoever you l…
https://www.producthunt.com/posts/wanted-for-employers
75/ Typerium
📍 Tagline: Create professional design on a new level in just minutes...

⬆ Upvotes: 1165
Maker: @VL
Check it out
Typerium - Create professional design on a new level in just minutes | …

Our fully integrated, intuitive design software allows you to create next level design,
logos, poster, social media posts, branded content, memes – anything and
everything visual at multiple sizes – …
https://www.producthunt.com/posts/typerium
76/ Glorify 2.0
📍 Tagline: The fastest & easiest way to create beautiful product images
⬆ Upvotes: 1443
Maker: @GlorifyDesign
Check it out
Glorify 2.0 - The fastest & easiest way to create beautiful product imag…
Glorify is a super easy design tool built for eCommerce business owners &
entrepreneurs, helping them create stunning product driven images for their
businesses.
https://www.producthunt.com/posts/glorify-2-0
77/ Visme
📍 Tagline: All-in-one design platform for you & your team

⬆ Upvotes: 1440
Maker: @LindsanityJ,
Check it out
Visme - All-in-one design platform for you & your team | Product Hunt
Visme is the driving engine behind innovative visual content creation for individuals
& teams. Our platform empowers anyone to create interactive branded content
including presentations, infographics…
https://www.producthunt.com/posts/visme-2
78/ Animated Icons 2.0 by Icons8
📍 Tagline: 900+ full-motion animated icons to make your project shine

⬆ Upvotes: 1237
Maker: @zzzhabinskiy
Check it out
Animated Icons 2.0 by Icons8 - 900+ full-motion animated icons to mak…
Improve conversions while making customers happy. Capture your customer's
attention with tasteful animated icons available in 5 detailed styles. With over 900
icons, they offer coverage to build enga…
https://www.producthunt.com/posts/animated-icons-2-0-by-icons8
79/ Comeet
📍 Tagline: Video-first async meetings inside your calendar

⬆ Upvotes: 1185
Maker: @Corelogiciels
Check it out
Comeet - Video-first async meetings inside your calendar | Product Hunt

Comeet adds video-first async meetings to your calendar. Start recording a 2min
video instead of running a full meeting and let everyone contribute in video, audio
or text (even if they are not users…
https://www.producthunt.com/posts/comeet
80/ Clover
📍 Tagline: Clover
⬆ Upvotes: 923
Maker: @achrist
Check it out
Clover - Work visually with the all-in-one notebook for creatives | Prod…
Clover is the all-in-notebook designed for creatives – featuring a powerful
markdown editor that can explode traditional, linear documents into a "surface" for
a more intuitive, visual way of note-ta…
https://www.producthunt.com/posts/clover-5
81/ Heroicons
📍 Tagline: Beautiful, free SVG icons from the makers of Tailwind CSS.
⬆ Upvotes: 1280
Maker: @bradlc
Check it out
Heroicons - Beautiful, free SVG icons from the makers of Tailwind CSS…
Heroicons is a set of free SVG icons by the makers of Tailwind CSS that come in
two different sizes, and are pre-optimized to be styled with CSS classes directly in
your HTML.
https://www.producthunt.com/posts/heroicons-2
82/ Typefully
📍 Tagline: Write & publish great tweets, without distractions

⬆ Upvotes: 1090
Maker: @MassimoCw
Check it out
Typefully - Write & publish great tweets, without distractions | Product …

Typefully is a distraction-free editor to write and publish condensed ideas. See a
live-preview of your thread while you write it, save multiple drafts, schedule, and
publish in a focused environment…
https://www.producthunt.com/posts/typefully
83/ Archbee 2.0
📍 Tagline: All-in-one documentation tool

⬆ Upvotes: 1079
Maker: @theonlymimansha
Check it out
Archbee 2.0 - Lightweight documentation tool for software teams & pr…
—Documentation sites —Internal wiki —Developer guides —API documentation —
Knowledge base —Diagrams —Notes
https://www.producthunt.com/posts/archbee-2-0
84/ Projector 2.0
📍 Tagline: Graphic design for the Instagram age

⬆ Upvotes: 1665
Maker: @jessie33
Check it out
Projector 2.0 - Graphic design for the Instagram age | Product Hunt
Projector makes graphic design fast, fun, and collaborative — like it oughtta be.
From Instagram and TikTok to presentations and print, Projector gives you the tools
and templates to create beautiful…
https://www.producthunt.com/posts/projector-2-0
85/ Shape 2
📍 Tagline: 5000+ fully customizable assets for your web design projects
⬆ Upvotes: 1596
Maker: @stimply
Check it out
Shape 2 - 5000+ fully customizable assets for your web design project…
Shape 2 is a massive collection of 5,000+ unique icons and illustrations with a full
blown web editor. Customize the colors, stroke width, size and full variations that
can export to SVG, PDF, PNG, G…
https://www.producthunt.com/posts/shape-2-2
86/ Remitr Global Business Account
📍 Tagline: Free, virtual $, €, £ bank accounts for small businesses

⬆ Upvotes: 1677
Maker: @shelarroshan
Check it out
Remitr Global Business Account - Free, virtual $, €, £ bank accounts fo…

Remitr Global Business Account (GBA) offers USD, GBP, and EUR accounts, that
slash the cost of international sales. GBA is designed for eCommerce stores,
Exporters, and SaaS companies that get paid b…
https://www.producthunt.com/posts/remitr-global-business-account
87/ Pzizz 5.0

📍 Tagline: Fall asleep fast. Wakeup transformed.
⬆ Upvotes: 1336
Maker: @RockwellShah
Check it out
Pzizz 5.0 - Fall asleep fast Wakeup transformed | Product Hunt

Pzizz helps you quiet your mind, fall asleep, stay asleep, and wake up refreshed.
We use “dreamscapes” — a mix of music, voiceover and sound effects designed
using the latest clinical research — to…
https://www.producthunt.com/posts/pzizz-5-0
88/ Nightwatch
📍 Tagline: Grow your organic traffic and accurately track your rankings
⬆ Upvotes: 1264
Maker: @PaulMagrath
Check it out
Nightwatch - Grow your organic traffic and accurately track your ranki…
The Most Accurate Global & Local Rank Tracker on the Market: Nightwatch is
designed to save SEO professionals hours of time by making accurate ranking data
more accessible and offering easy-to-export…
https://www.producthunt.com/posts/nightwatch-2
89/ Ethi
📍 Tagline: Find out what Facebook knows about you, and delete it.
⬆ Upvotes: 1199
Maker: @openshiporg
Check it out
Ethi - Find out what Facebook knows about you, and delete it | Product…
Ethi helps you find out how Facebook tracks you across the internet, across the
world, collects hundreds of interests about you and tracks your social life. Then we
help you delete what you no longer…
https://www.producthunt.com/posts/ethi
90/ Founderpath
📍 Tagline: Raise $10k-$1m in 72 hours, free revenue analytics

⬆ Upvotes: 1202
Maker: @mubashariqbal
Check it out
Founderpath - Raise $10k-$1m in 72 hours, free revenue analytics | Pro…

Use the SaaS Funding Calculator on Founderpath.com to see how much money
you could get without giving up equity. Free analytics too! We’ve already done 6
deals for $1m+ to help bootstrapped SaaS foun…
https://www.producthunt.com/posts/founderpath
91/ Twilio for Slack
📍 Tagline: Enable SMS conversations with Slack+Twilio

⬆ Upvotes: 1357
Maker: @m_ostafiychuk
Check it out
Twilio for Slack - Enable SMS conversations with Slack+Twilio | Produ…

Connect Twilio to send, receive, and reply to SMS and MMS messages from Slack
in realtime. Keep every message with customers and your team in a single source
of truth, Slack This is an integration po…
https://www.producthunt.com/posts/twilio-for-slack
92/ Stacky.me
📍 Tagline: Easily manage all your bio links in one place.

⬆ Upvotes: 1338
Maker: @andylouisqin
Check it out
Stacky.me - Easily manage all your bio links in one place | Product Hunt
Connect all your social media accounts to a unique custom page. Use advanced
tracking with UTM parameters, optimize CTAs, page views and clicks, and retarget
users on multiple platforms using powerfu…
https://www.producthunt.com/posts/stacky-me
93/ POINT
📍 Tagline: One app to volunteer or give to any cause

⬆ Upvotes: 1357
Maker: @iboshoer
Check it out
POINT - One app to volunteer or give to any cause | Product Hunt
We’re your starting POINT to do more good—during and after COVID. Find places
to volunteer and give in your city, and track your impact. Plus, with POINT
nonprofits get free tech, extra funding, and …
https://www.producthunt.com/posts/point-12
94/ Waitlist API
📍 Tagline: Quick and easy waitlist with built in referral.

⬆ Upvotes: 1440
Maker: @banisgh
Check it out
Waitlist API - Quick and easy waitlist with built in referral | Product Hunt
The Waitlist API is an easy, lightweight, and free tool to quickly set up a waitlist on
your next project. With built-in referrals, it makes it easy to scale, and have a
successful launch through use…
https://www.producthunt.com/posts/waitlist-api
95/ Circle
📍 Tagline: The modern community platform for creators.

⬆ Upvotes: 1193
Maker: @AGuttormsen
Check it out
Circle - The modern community platform for creators | Product Hunt

Bring together your discussions, memberships, and content. Integrate a thriving
community wherever your audience is, all under your own brand.
https://www.producthunt.com/posts/circle-12
96/ Twingate
📍 Tagline: Secure remote access for distributed workforces

⬆ Upvotes: 1030
Maker: @jasonpancake
Check it out
Twingate - Secure remote access for distributed workforces | Product …

Twingate provides secure access to private app, data and environments, replacing
corporate VPNs with a more secure, usable & modern zero trust-based solution.
Deployable in minutes, Twingate is built…
https://www.producthunt.com/posts/twingate
97/ Stripe Treasury

📍 Tagline: Embed financial services in your platform
⬆ Upvotes: 975
Maker: @nikvimal
Check it out
Stripe Treasury - Embed financial services in your platform | Product H…

Stripe Treasury is a banking-as-a-service API that lets you embed financial
services in your marketplace or platform. With a single integration, enable your
customers to hold funds, pay bills, earn i…
https://www.producthunt.com/posts/stripe-treasury
98/ Bubbles
📍 Tagline: Simple video and screen capture collaboration

⬆ Upvotes: 977
Maker: @JanOberhauser
Check it out
Bubbles - Simple video and screen capture collaboration | Product Hunt
With Bubbles you can collaborate by simply clicking anywhere on your screen.
Drop a comment and start a conversation with anyone. It is as simple as click,
comment and share.
https://www.producthunt.com/posts/bubbles-4
99/ Priceless AI
📍 Tagline: All-you-can-eat image object detection @ fixed monthly price

⬆ Upvotes: 971
Maker: @AhmadBaracat
Check it out
Priceless AI - All-you-can-eat image object detection @ fixed monthly …

All-you-can-eat image object detection at a fixed monthly price: • State-of-the-art
image object detection • 50ms latency • 20 image predictions per second • 50M
image predictions per month • Unlimit…
https://www.producthunt.com/posts/priceless-ai
100/ Dawn 2.0
📍 Tagline: The minimal calendar to organize everything

⬆ Upvotes: 979
Maker: @joniofir
Check it out
Dawn 2.0 - The minimal calendar to organize everything | Product Hunt

Organize your days with a single, beautiful app. Dawn is the minimal calendar for
everything from todos and events to projects and itineraries. It's your perfect
everyday companion.
https://www.producthunt.com/posts/dawn-2-0
101/ Huge thanks to @ProductHunt & @rrhoover for creating an amazing launchpad
for creators & entrepreneurs!
If you want more in-depth data on these PH launches:
1. Retweet the first tweet ✅

2. Follow @ImSamThompson & @DDukes12
We will keep helping you #growfaster 🚀

Noah Kagan @noahkagan
22 Jun • 15 tweets • noahkagan/status/1407332945166221314
We grew Mint from 0 to 1 million users in 6 months.
2 years later, Mint sold for $170 million.
Here's how we got those first million users 👇

But before I get there, here's the quick background:
• I joined as employee #4
• #1 personal finance tracker
• Mint sold to Intuit for $170M in 2009
I found Mint and was like...
"HEY this is dope!"
So I pitched the founder on why I should be his Director of Marketing.
He laughed at me.
"You've never even worked in marketing."
Good point.
But I wrote out a 6-month Mint marketing plan and launch strategy.
He hired me on the spot.
If you want a job, show don't tell.
We had a problem though.
We had no product and 0 users.
My 1st job?
Get 100,000 users in 6 months.
Here's how we did it:
Step 1: Deadlines are everything

Yes, your 5th grade Math teacher was right.
I also learned this from Zuckerberg.
→ Always set measurable deadlines
For Mint: 100K users in 6 months
Then you can reverse engineer how to get there.
Step 2: Who is the customer?
Ok, you're probably thinking @noahkagan this one is obvious!
Everyone is the customer because everyone wants more money.
Wrong.
You need to make this super specific.
So I went to a million coffee shops and asked people questions.
Examples:
• Current financial strategy?

• Need help with most of your finances?
• How would your ideal personal finance tool work?
Our target customer: Young professionals + personal finance nerds
Step 3: Make No Product Look Sexy
We didn't even have a product.
But I needed to build hype somehow.
Hype = Collect emails from people that fit our demographic
Here's how we did this:
1) Monthly newsletter with financial tips
2) Content marketing aka Blogging
Our target customers loved personal finance blogs.
But very few startups were blogging at the time.
So we built a blog with articles they'd love.

3) Can I pay you $1,000?
At the time, no one was sponsoring smaller finance blogs.
So I'd email the writers with sponsorship offers for $1,000.
It worked well and drove lots of email sign-ups.
Lesson: Search for undervalued marketing channels
The result?
When we launched we had 100,000 people on our email list.
In 6 months, we crushed our 100K goal to the tune of 1 million users.
Retweet the 1st tweet give an internet friend the tools to jumpstart their next biz:
Noah Kagan
@noahkagan
We grew Mint from 0 to 1 million users in 6 months.
2 years later, Mint sold for $170 million.
Here's how we got those first million users

1:41 PM · Jun 22, 2021
Follow me @noahkagan for more threads about marketing and helping build
AppSumo from $0-$85M in revenue.
To recap:
1) Set measurable deadlines
2) Talk to customers: who are they and what is the problem?
3) Build hype (or collect emails) by targeting places where they hang out online
Bonus: Use undervalued marketing channels like niche influencers
•••
Sahil Bloom @SahilBloom
6 Jul • 24 tweets • SahilBloom/status/1412391311840251904
I recently asked my audience: What is the most genius

marketing campaign of all time?
I got 2,000+ responses.
THREAD: 20 of the most iconic marketing and advertising

campaigns in history:
De Beers “Diamonds are Forever”
Arguably the most iconic, controversial, and impactful marketing campaign in

history.
Created the massive, global diamond industry.
(Note: This will be the subject of a future thread…)

Coke vs. Pepsi Superman Battle
Pepsi ran the Halloween ad on the left. Coke responded with the ad on the right.
Game, set, match.
h/t @perfexcellent
The Original Apple iPod Campaign
“1,000 songs in your pocket”
Simple, intuitive, genius.
Starbucks Wrong Names on Cups
Starbucks employees writing the names of millions of customers in hilariously wrong

ways to get them to post the images across social media with Starbucks branding.
For free.
h/t @SleepwellCap
Coca-Cola “Buy the World a Coke”
Released in 1971, but way ahead of its time. Invoked a deep sense of humanity and
togetherness never before seen in the world of marketing and advertising.
h/t @jposhaughnessy
Snickers “Not Going Anywhere for a While?”
Positioned a Snickers bar as a robust meal with a compelling ad that captured the
audience until the punchline.
h/t @waitbutwhy
Bitcoin Laser Eyes
A simple, clear signal of membership in a community.

Patek Philippe "You Never Actually Own a Patek Philippe"
Legacy, craftsmanship, and pride.
h/t @marketplunger1
Volkswagen “Think Small” and “Lemon”

Creativity in crafting a unique selling proposition to the customer.
h/t @nick_dewilde @ErinBoothVA
Parental Advisory Explicit Content
Made an entire generation of kids 100x more likely to purchase an album…
h/t @parisofprairie
Coca-Cola Santa Claus
The modern day red and white imagery of Santa Claus was created by a Coca-Cola
1920s holiday marketing campaign.
h/t @theashelina
Durex Father’s Day
An unbelievably creative, product-relevant dagger into the heart of the competition.
h/t @luxconduct
Apple “Think Different”
Iconic is an understatement.
Avis “No. 2”
Creative campaign focused on why being #2 is a competitive advantage.
h/t @EarlyStageSales
Lego Airplane
Simple and imaginative. Invokes a feeling of child-like wonder and curiosity.

h/t @MDelhez
Gatorade “Be Like Mike”
Used one of the greatest athletes of all time to convince young and aspiring athletes
everywhere that a sugary performance beverage was the key to their success.
Porsche “Honestly…”
Clean imagery with a touch of swagger.
h/t @lozza_hayes
Dollar Shave Club “Our Blades are F****** Great”
The campaign that drove Dollar Shave Club from 0 to a $1 billion acquisition...
h/t @FintechOrama
Patagonia “Don’t Buy This Jacket”
Pushed the brand’s core values while stoking significant intrigue in new and
prospective customers. Brilliant and effective.
h/t @_rachelbraun
Got Milk?
A brilliant push by the dairy industry that positioned milk as a superfood at the
center of a healthy, balanced diet.
It worked. If you grew up in the 90s, you believed it.

There are so many more. What are your favorites that I am missing?
Enjoy this? Follow me @SahilBloom for more interesting threads on business.
And subscribe to my newsletter, where I share curiosity-inducing, high-signal content

every week. It’s free!
The Curiosity Chronicle
Delivering curiosity-inducing content every single week.
https://sahilbloom.substack.com
And here is the original tweet for anyone who is interested!
Sahil Bloom
@SahilBloom
What is the most genius marketing campaign of all time?

6:45 PM · Jun 23, 2021
Bonus (because I somehow omitted it!)…
Nike “Just Do It”
One of the most iconic campaigns in history. Nike was no longer just for elite athletes
- the campaign made everyone feel like they could accomplish great things.
•••
Ross Simmonds @TheCoolestCool
Jun 16, 2021 • 15 tweets • TheCoolestCool/status/1405192640472158209
I’ve had blog posts reach thousands and earn hundreds of

thousands.
The key?
Copywriting & content marketing fundamentals.
Grab a coffee, bookmark this one and enjoy the thread 🧵

Here’s some copywriting tips to create blog posts &
essays that unlocks ridiculous returns:
Keep The Skim Readers Hooked
Some people will read the text under each paragraph in this thread. Some people will
skim right over them and just digest the first line.
Create content for both of these readers to maximize shareability.
Use Bucket Brigades Often
Hear me out:
Here’s the thing:
But that’s not all:
You might be thinking:
You’re probably wondering:
All of these sentences lure people into wanting and reading more.
Why? Because here’s the thing:
See what I did there? 👀

It keeps you scrolling
Build Up The Pain Early On
You have to convince the reader WHY they should red your blog post and while the
headline likely lured them in it’s the lede’s job to make sure they stay.
The first paragraph should describe the pain you’re going to solve and establish
credibility.
Don’t Be So Canadian With Words
This was a huge one for me to get over. It’s easy to always water down your opinion /
perspective. Don’t.
Embrace power words in your ledes and headlines. Aim to avoid passive voice &
strive to maintain authority in every paragraph you write.
Mix Up Your Content With Quotes
This isn’t really a copywriting tactic but it’s important to mix your content up. Don’t
just speak to the reader 1-1 — Embrace third party quotes, stories, data and antidotes.
It helps build credibility and even relationships with others.
Avoid Massive Blocks Of Text
Paragraphs are cool.
But sentences are better.
Don’t be afraid to throw your high school textbook around how to format and
structure a proper paragraph out the window.
Break things up with sentences. It’s easier on the reader’s eyes.
Incorporate Your Own Personality
Don’t shy away from your own style.
If you avoid including any type of human element into your copy — The essay or blog
post is will sound just like everyone else. Lean into what makes your voice unique.
Embrace Bullets & Sub Sections
• People want easy to follow content

• Bullets help us see connections
• They’re also easy on the eyes
Break The 4th Wall
The same way Hollywood likes to break the 4th wall in TV shows and movies you can
do it in an essay.
I could even do it right now. Look your right thumb is likely hovering over my words
right now so why not hit that like or retweet button?
Choice is yours.
Make Them Feel Something
This is one of my personal secrets weapons for creating good content.
At the end of a post; you want people to feel something. Feel excited. Feel inspired.
Feel informed. Feel happy.
Feel something!
A nice call to action often does the trick here.
This Shouldn’t NEED To Be Said But… You HAVE to Add Value
Create content that actually helps people. Create content that inspires them to think
differently. Create content that solves problems. Create content that educates,
engages and entertains.
Do this above all else.
That’s enough for now. I share more ideas like these on the regular so tap and follow
@TheCoolestCool and @FoundationIncCo.
I’d be happy to answer any questions you have on the above.
But one more thing:
If you’re someone interested in SaaS love content marketing and enjoy learning about
industries most people think are boring.
Subscribe to my newsletter as well:
B2B Marketing Insights Delivered | Foundation

Subscribe today to get the latest insights, research & strategies in B2B content
marketing, SaaS and tech delivered to your doorstep.
https://content.foundationinc.co/insights-1
And if you’ve made it this far I know you’re a marketing geek so I have a special
something for you.
Here are my top marketing threads from 2020 — I think you’ll love em:
Ross Simmonds
@TheCoolestCool
Top 5 Marketing Threads of 2020:
1) How Masterclass thrives on SEO

2) Stripe’s brilliant content strategy
3) Shopify’s growth engine revealed
4) Adobe’s unshakable brand moat
5) Snowflake’s PPC to IPO strategy
Bookmark them all

1:58 PM · Dec 31, 2020
Tweet your reply
•••
Cat McGee @CatMcGeeCode
1 Jul 20 • 23 tweets • CatMcGeeCode/status/1278314269482930176
Brand new to programming and want to become a web

developer?
Start here 🧵⬇
Step 1. Get yourself a text editor that you like
I know you want to dive right into coding, but you need to know where to put this
code first!
The industry favourite is VSCode and it's great for beginners too
Visual Studio Code - Code Editing. Redefined

Visual Studio Code is a code editor redefined and optimized for building and
debugging modern web and cloud applications. Visual Studio Code is free and
available on your favorite platform - Linux, …
https://code.visualstudio.com/
Step 2: Learn HTML
There are plenty of resources and quick-start tutorials like on W3Schools, but I
recommend that you have a broad learning of HTML (it also helps with accessibility!)
Free Codecademy course:

HTML Tutorial: Learn HTML For Free | Codecademy
In just 3 hours, learn basic HTML, the skeleton of all web pages, and place text on
a page, add images & videos, and share data in HTML tables. This is the first step
in creating web pages, and even …
https://www.codecademy.com/learn/learn-html
Step 3: Learn CSS
You could spend years learning CSS, and most web devs are still learning and
discovering something new every day. For now, you want to learn how to connect a
stylesheet & know basic styling.
Free Codecademy course:
CSS Tutorial: Learn CSS For Free | Codecademy

In this CSS tutorial, you’ll set up file structures, beautify text and colors using CSS
selectors to create the layouts and webpages you dream of without prototyping,
hiring an engineer or sitting th…
https://www.codecademy.com/learn/learn-css
Step 4: Build!
Now you know enough to build something, so build something! You may still feel like
you know nothing, but feel free to search the internet as much as you need to. We all
do.
If you're stuck for ideas, Geeks for Geeks has some great ones
Top 10 Projects For Beginners To Practice HTML and CSS Skills - Geek…
A Computer Science portal for geeks. It contains well written, well thought and well
explained computer science and programming articles, quizzes and
practice/competitive programming/company intervie…
https://www.geeksforgeeks.org/top-10-projects-for-beginners-to-practice-html-and-css-…
Step 5: Learn some Javascript!
You know how to make your site LOOK like something, so now it's time to learn how
to make it DO something
I recommend learning the basics of Javascript online before trying to implement it in

your website
JavaScript Tutorial: Learn JavaScript For Free | Codecademy

Learn JavaScript and Javascript arrays to build interactive websites and pages that
adapt to every device. Add dynamic behavior, store information, and handle
requests and responses. This course can …
https://www.codecademy.com/learn/introduction-to-javascript
Step 6: Make your Javascript do some funky things on your website
The best way to learn is by thinking of what you want your website to do, and doing it.
If you're stuck for ideas, check out my DEV articles for some fun ones
Cat McGee — DEV Profile

I like Javascript and Python and make tutorials so you can like them too.
https://dev.to/catmcgeecode
Step 7: Play around with developer tools
Dev tools are necessary for debugging your code.
You can open developer tools in any browser, which will let you explore the DOM,
edit CSS, view the console, and more. Right click, 'Inspect'. It looks like this:
Step 8: Learn responsive web design
Your website looks cool and does cool things, so now it's time to make it work on
every device.
Here's another Codecademy course (you can't beat them):
Responsive Web Design Tutorial: Learn For Free | Codecademy

Utilize our tutorial to learn responsive design techniques, like relative sizing units
and media queries, to create websites viewable on devices of all sizes.
https://www.codecademy.com/learn/learn-responsive-design
Step 9: Get familiar with the command line
If you haven't used the Terminal/Cmd app yet, it's time! It's just another way of
navigating & manipulating your files, nothing to be afraid of. You need it as a dev to
install libraries and run your code!
A Command Line Primer for Beginners
The command line isn't just for wise Linux beards. It's actually an awesome tool
with almost limitless functionality. Here's a primer on how it works, and how you
can do almost anything w…
https://lifehacker.com/a-command-line-primer-for-beginners-5633909
Step 10: Get your first website (HTML, CSS, Javascript) on GitHub
Now you've built a site, you know how to use the command line, it's time to learn git.
Git is a version control tool, and Github lets you manage this and share with other
devs & employers!
An introduction to Git: what it is, and how to use it

Git is an Open Source Distributed Version Control System. Now that’s a lot of
words to define Git. Let me break it down and explain the wording: * Control
System: This basically means that Git is …
https://www.freecodecamp.org/news/what-is-git-and-how-to-use-it-c341b049ae61/
Step 11: Javascript must become your new best friend
Nowadays, web devs use Javascript frameworks to build websites. Before diving into
one of these, it's important to become comfortable with Javascript. There are
tutorials, but the best thing you can do is build build build!
Step 12: Learn what Javascript frameworks are
Popular Javascript frameworks, like React, Vue, and Angular, all have a reason to
exist. Put away your text editor for a while and learn what they do. You'll learn more
about the DOM too.
Start here
The Ultimate Guide to JavaScript Frameworks
Keeping up with JavaScript frameworks can be a challenge. There are a lot of
them, and seemingly another one every month. How do you know which ones
might be right for your project? What are their st…
https://jsreport.io/the-ultimate-guide-to-javascript-frameworks/
Step 13: Build your first app with Angular/React
Angular/React are more popular than Vue - I recommend one of those. I prefer React
& its community, but use your knowledge from Step 12 to pick one! Follow a tutorial
to get you started. Here's 1 for React:
Create a New React App – React

A JavaScript library for building user interfaces
https://reactjs.org/docs/create-a-new-react-app.html
Step 14: Learn the fundamentals of your chosen framework
Best way to do this? Build a to-do app.
@traversymedia has an amazing React crash course on YouTube that teaches you
how to build a to-do app
https://www.youtube.com/embed/sBws8MSXN7A
Step 15: Play around with your new toy

There are UNLIMITED possibilities with this new knowledge. So just keep building,
building, building. Continue to search the web if you're stuck.
Some good starter ideas here (add your own twist on top of these!)
6 Fun React Project Ideas

As an intermediate beginner, the basic tutorials are too easy now. But it's hard to
figure out what to build for practice. Should you
https://daveceddia.com/react-practice-projects/
Step 16: Deploy something - anything!
When you're happy with something you've built, get it on the web for all to see.
I recommend using @Netlify, it makes things extremely simple & every time you
push something new to GitHub, it'll deploy it for you!
Netlify: All-in-one platform for automating modern web projects

Deploy modern static websites with Netlify. Get CDN, Continuous deployment, 1-
click HTTPS, and all the services you need. Get started for free.
https://www.netlify.com
Step 17: You're ready to start applying for jobs
Once you have projects on GitHub and something deployed on a domain, you're
ready to start applying to jobs. Even if you feel totally unqualified, go for it! You may
land it anyway, and you'll find out what to show off on a resume
Step 18: Practice for coding interviews
Coding interviews are tough, but we gotta do them. They will ask you about data
structures & algorithms, so learn a few of these and practice solving problems on pen
& paper.
LeetCode - The World's Leading Online Programming Learning Platform
Level up your coding skills and quickly land a job. This is the best place to expand
your knowledge and get prepared for your next interview.
https://leetcode.com/
Step 19: Keep building, keep learning
Every single developer is learning every single day. We all started somewhere and it
was hard for us when we were starting out too. Keep building new projects and trying
new things. But make sure to take a break when you need it!
This is a good route for anyone just starting out, but it's totally possible to get a web
dev job other ways, like:
😍 Become an expert at HTML/CSS/JS without frameworks

🎓 Do accredited courses
1 Build one awesome thing
🎟 Enter the industry in a different route (backend)
Good luck! Tweet about your journey, ask for help, and don't give up! ❤
Alright, it’s time to mute this. I didn’t want to mute it so I could reply to all your
questions, but it’s getting too much! 😅
If you have any questions, feel free to DM me. But please put your question in your
first message! ❤
•••
Harsh Makadia @MakadiaHarsh
Aug 9, 2021 • 8 tweets • MakadiaHarsh/status/1424722532347912198
20 reasons to learn web development in 2021
// Mini thread 🧵
1. Advance your career options
2. Huge market with plenty of room to make money
3. Get recognized as an expert
4. Work from home or anywhere in the world
5. Challenge yourself
6. Lots of free resources out there to get you started
7. There are a lot of jobs out there!
8. You can build anything you want
9. Learn more about technology
10. No matter what, the demand for developing skills will always be there
11. Learn new skills with every new project you build
12. It is a skill you can use immediately
13. It is very easy to find great courses online
14. Keep up with the latest trends
15. The real-world experience is priceless
16. The career can lead to other industries such as graphic design, digital marketing,
analytics, mobile app development, etc
17. Web development is a future-proof skillset that will be needed for the next
decades to come
18. The technology behind the code will make you smarter
19. You will be able to learn about no-code tools very fast having a technical
background
20. Network and meet lots of potential employers and clients
Thanks for stopping by and reading it.
If you are into software engineer who is starting your journey explore no-code and
low-code tools part-time.
Start with code first, It will be good for your career.
Follow @MakadiaHarsh for more such tips and tricks
Cheers! 🥂
Back to Top! 🔝
Harsh Makadia
@MakadiaHarsh
20 reasons to learn web development in 2021
// Mini thread
1:21 PM · Aug 9, 2021
Tweet your reply
•••
Per Harald Borgen @perborgen
May 27, 2021 • 10 tweets • perborgen/status/1397876598423134210
Knowing JavaScript is a superpower.
Here's why 👇
🧵
Over 3.5 billion people use apps powered by JavaScript.
But only about 12 million developers know how to write JavaScript.
That's 0.3%.
Nearly 100% of the websites you visit use JavaScript.
Try to disable it in your browser, and you will notice that sites like YouTube, Reddit,
Instagram, and Twitter break down without JavaScript.
However, JavaScript isn't just used for websites.
It's also used to build:
- servers (Netflix, PayPal, LinkedIn)

- games (Candy Crush Saga)
- mobile apps (Uber, Facebook)
- and even rockets (SpaceX)
No wonder there are 46K open JavaScript jobs on Indeed.
The average salary is $113K, and the demand is growing 8% per year. This is much
faster than average according to the US Bureau of Labor Statistics 🚀
So by learning JS, you become in-demand, and you stay in-demand.
You would think such a great opportunity is gated by a degree, huh?
Nope.
Plenty of JavaScript developers don't have a degree.
You can spend half a year learning it, and then the rest of your career reaping the
benefits.
I know this because I did it myself.
I spent 5 months learning it in 2015 and got the same starting salary as my friend
who had just completed 6 years at medical school.
You can read more about that story here 👇
How I Became a Web Developer in 5 Months | by Per Harald Borgen | F…

One year ago I was a non-technical founder of a startup at the edge of bankruptcy.
Today I work as a front end developer. This blog post is an attempt at documenting
my learning path, in order to…
https://medium.com/founders-coders/from-non-technical-to-hired-in-5-months-d010f60…
But don't take my word for it.
The world's largest non-profit for teaching people how to code, @freeCodeCamp, has
built their curriculum around JS.
"I teach JavaScript because it’s the surest path to a first developer job." -
@QuincyLarson
What Programming Language Should I Learn First in 2021? [Solved]

Most people’s journey toward learning to program starts with a single late-night
Google search. Usually it’s something like “Learn ______” But how do they decide
which language to search for? “They a…
https://www.freecodecamp.org/news/what-programming-language-should-i-learn-first-1…
Quincy also points out that JavaScript is easier to learn than many other
programming languages.
So even if you want to move into i.e. game dev, back-end, science, or statistics, it's
still a good idea to start with JavaScript.
And then learn an additional language later.
Sooo.. do you want to get this superpower?
If so, I just launched a free and interactive 7-hour JavaScript course for beginners.
You can check it out here 👇
Learn JavaScript for free - 7-hour interactive tutorial

Learn the basics of JavaScript by solving 140+ interactive coding challenges and
building three fun projects.
https://scrimba.com/learn/learnjavascript
•••
Akash Kadyan @akashkadyan
Dec 7, 2020 • 26 tweets • akashkadyan/status/1335952890855182338
The Psychology of Design 🧠

To improve your user experience, you need to understand
this.
A Thread 🧵
1/ Psychology knowledge helps to create the design which will make users perform
the actions they are expected to such as making a purchase or contacting the team.
Here are some cognitive biases & principles that affect your UX
2/ Labor Illusion
People value things more when they see the work behind them. Making users wait for
something they requested while showing them how it is prepared creates the
appearance of effort. Customers are usually more likely to appreciate the results of
that effort.
•••
3/ 🕯 Loss Aversion
People prefer to avoid losses more than earning equivalent gains.
We hate losing or letting go of what we have (even if more could be had). It says that
a loss hurts more than an equal gain feels good.
4/ 🎢 Peak-End Rule
People often judge an experience by its peak and how it ends.
Users don’t merely evaluate an experience based on the average or a sum of all the
micro-experiences. Instead, their brain heavily weighs the peaks (high or low) and
the end of the experience.
5/ 🧩 Zeigarnik Effect
People remember incomplete tasks better than completed ones.
Users don’t merely evaluate an experience based on the average or a sum of all the
micro-experiences. Instead, their brain heavily weighs the peaks (high or low) and
the end of the experience.
6/ Default Bias
Users tend not to change an established behaviour.
Unless the incentive to change is compelling, people are more likely to stick to the
default situation presented to them. It can be a powerful actor when trying to change
behaviours.
7/ 👀 Hick's Law
More options leads to harder decisions.
Hick’s Law predicts that the time and the effort it takes to make a decision, increases
with the number of options. The more choices, the more time users take to make their
decisions.
8/ 💼 Confirmation Bias
People look for evidence that confirms what they think.
People tend to search for, interpret, prefer, and recall information in a way that
reinforces their personal beliefs or hypotheses.
9/ ⚓ Anchoring Bias
Users rely heavily on the first piece of information they see.
The initial information that users get affects subsequent judgments. Anchoring often
works even when the nature of the anchor doesn’t have any relation with the decision
at hand.
10/ 🍰 Progressive Disclosure

Users are less overwhelmed if they're exposed to complex features later.
During the onboarding, show only the core features of your product, and as users get
familiar, unveil new options.
11/ 🌌 Spacing Effect

People learn more effectively when study sessions are spaced out
We are better able to recall information and concepts if we learn them in multiple,
spread-out sessions. We can leverage this effect by using spaced repetition to slowly
learn almost anything
12/ 🏰 Storytelling Effect

People remember stories better than facts alone.
13/ 📸 Picture Superiority Effect

People remember pictures better than words especially when people are casually
exposed to the information and the exposure is for a very limited time.
14/ 🔫 Backfire Effect

When people's convictions are challenged, their beliefs get stronger
Essentially, when a person encounters information which suggests that their current
beliefs are wrong in some way, it causes them to generate a variety of negative
emotions.
15/ 🥬 Pareto Principle

Roughly 80% of the effects come from 20% of the causes.
Also knows as The Power Rule.
16/ 🌚 Self-serving bias

People take credits for positive events and blame others if negative.
By blaming outside forces for failures, people often protect their self-esteem and
absolve themselves from personal responsibility.
17/ 💳Cashless Effect

People spend more when they can't actually see the money.
It means that we are more likely to purchase something on a credit card than if we
have to pay for it with cash.
18/ 🌛Decision Fatigue

Making a lot of decisions lowers users' ability to make rational ones.
Decision fatigue is caused by being forced to make too many decisions over a fixed
period of time.
19/ 🗓 Fresh Start Effect

Users are more likely to take action if there's a feeling of new beginnings
According to the fresh-start effect, people are more likely to take action towards a
goal after temporal landmarks that represent new beginnings.
20/ 💈Occam’s Razor

Simple solutions are often better than the more complex ones.
21/ 👑 Authority Bias

Users attribute more importance to the opinion of an authority figure and be more
influenced by that opinion.
We tend to trust and obey authority figures because, doing so tends to lead us to
make relatively optimal assessments and decisions.
22/ 👼 Halo Effect

People judge things (or people) based on their feelings towards one trait.
Essentially, your overall impression of a person ("He is nice!") impacts your

evaluations of that person's specific traits ("He is also smart!").
23/ 🦄 Scarcity
People value things more when they're in limited supply.
24/ 👉 Nudge
Subtle hints can affect users' decisions.
People tend to make decisions unconsciously. Small cues or context changes can
encourage users to make a certain decision without forcing them.
25/ These are just a glimpse into the steps that many companies are taking, and I
hope to see many more in the coming years.
End of thread ⏳.
Stay tuned for another one next week.
Jim Raptis @d__raptis
May 3, 2021 • 8 tweets • d__raptis/status/1389161572958937092
7 Powerful UX Laws explained for normal people. Jargon-

free!
A visual thread
Hick's Law
"The time it takes to make a decision increases with the number and complexity of
choices"
Remove or hide non important actions. People want to complete their task in no time,
without thinking.
Fitts's Law
"The time to acquire a target is a function of the distance to and size of the target"
Always place your CTA in the right place, without distracting the user's flow. Not too
early. Not too far away.
Jakob’s Law
"Users spend most of their time on other sites. This means that users prefer your site
to work the same way as all the other sites they already know"
Always make sure that your important elements are in the right position.
Miller’s Law
"The average person can only keep 7 (plus or minus 2) items in their working
memory"
Don't overwhelm people with choices. Display only the necessary amount of
information bc the human brain has limits.
Law of Proximity
"Objects that are near, or proximate to each other, tend to be grouped together"
Group together relevant elements to help people understand information quicker &
more efficient
Von Restorff Effect
"It predicts that when multiple similar objects are present, the one that differs from
the rest is most likely to be remembered"
Highlight only your main CTA elements to drive attention to them.
•••
Doherty Threshold
"Productivity soars when a computer and its users interact at a pace (<400ms) that
ensures that neither has to wait on the other"
Limit loading interactions under 400ms or make them enjoyable (eg. progress bar,
facts) when it's not possible.
SPENCER @SP1NS1R
24 Jun • 16 tweets • SP1NS1R/status/1275820527735541760
The Age of Curation
⤵📜a thread📜⤵
The Internet put thousands of years of human thought at our fingertips, and enables
billions of people to create content every day.
The result is more data than we know what to do with. And the majority of it is trash.
In a world overloaded with data, curation has become more important than supply.
The largest companies in the world have built their businesses on aggregating &
curating supply:
Google search for information, Amazon for physical goods, Netflix for premium
video, etc.
Aggregation Theory
The disruption caused by the Internet in industry after industry has a common
theoretical basis described by Aggregation Theory.
https://stratechery.com/2015/aggregation-theory/
But no matter how good an algorithm is, when the supply is saturated with noise, it
drowns out the signal.
The solution: trusted, human curation.
David Perell
@david_perell
Many big accounts on Twitter don’t produce any original

content.
They’re curators.
They find top-tier information, share it, and summarize it.

Here’s the lesson: You can now build a huge audience by
simply having good taste.
11:59 PM · May 8, 2020
Humans do what algorithms can't. And the Internet loves to reward quality curators.
First with attention and followers, then with $$$.
Curation comes in a few shapes:

▪Filtration: Separating the good from the bad
▪Distillation: Summarizing & simplifying
▪Synthesis: Connecting the dots
For information curation, the keys are simplicity and brevity.
Visualize Value
@visualizevalue
“The world rewards the people who are best at

communicating ideas, not the people with the best ideas.”
— @david_perell
2:56 PM · Jun 11, 2020
Twitter bots and summary threads are prime examples.
@george__mack created @navalbot & @nntalebbot to surface @naval and

@nntaleb's best ideas. And in the process, he's built a substantial following of his
own.
@jmikolay has branded himself as the master distiller, taking thousands of tweets
from the best thinkers and summarizing them in a single thread.
Justin Mikolay
@jmikolay
Behold the mind of @mkobach
I organized and distilled his last 3,000 tweets into a

summary of his big ideas, in three parts...
Part : Social Media, Marketing, and Life Philosophy

1:28 PM · May 26, 2020
y ,
But maybe the best example of information curation is @ryanholiday. He's built a
career out of curating the best of Stoicism.
From filtering out the best quotes (@dailystoic) to synthesizing the greatest ideas of
Stoic philosophy in his books, Holiday has become synonymous with the space.
And with billions of people on the Internet with a long tail of interests, there's no
shortage of opportunities for curation.
Who knows, maybe there's even an opportunity to create a course on curation. 🤔
•••
Abhishek Ponia @AbhishekPonia
Jul 6, 2021 • 24 tweets • AbhishekPonia/status/1412345727787814915
How do Content Creators actually make money?

Here are 10 ways:
A THREAD
#threadsbyAP
If you are an aspiring Content Creator or just curious to know how Creators actually
sustain themselves, read on.
Disclaimer: I have tagged a few creators ONLY as References & examples for the
points mentioned.
1. PLATFORM REVENUE: YouTube runs ads in the videos uploaded by the creators
& shares a part of the Ad-revenue with the Creators!
Lately Facebook has also started doing this.
This model provides good revenue for the creators.
Ajey Nagar @CarryMinati & Amit @iAmitBhadana are two of the top YouTube
earners (owning to the volume of subscribers) and Aakash Chopra @cricketaakash &
Nas @nasdaily are two of the top creators on Facebook.
2. BRAND DEALS: The most common & also the highest revenue generators for
Creators - BRANDS! Brands pay creators to promote or integrate their products in
the content released on public platforms.
Ironically, most audiences try to avoid branded content... while this is most
important for the Creators’ survival.
Ashish @ashchanchlani & Gautami-Abhyudaya @SlayyPoint are among the popular

creators often engaged by brands.
3. LICENSING CONTENT: This is predominantly applicable to Music!

Creators are able to generate royalties from platforms where the music is published.
Bilal Shaikh @emiwaytweets & Raghav @raghavsachar are independent artists who
license their content.
4. MERCHANDISE: Some Creators are also able to create a brand themselves &
monetise it by selling Merchandise as an extension of their personality / content.
Youthiapa is the merchandise brand of @Bhuvan_Bam launched with @Rohitonweb

.
Mumbiker Nikhil @emNikhil launched Label MN & more recently Prajakta Koli
@iamMostlySane launched her Mostly Sane merch!
5. E-BOOKS: Creators share their knowledge or a modified version of their content in

the form of an eBook.
They are able to sell this to their audience.
@gumroad is a popular platform used by many creators for selling their eBooks, etc.
6. COURSES / WEBINARS: Creators share their skills / knowledge / expertise by

creating Courses in their niche!
These are delivered to the audience in the form of cohort-based courses, pre-recorded
courses, etc.
Saloni @salonisriv , @AliAbdaal & @rajshamani are some of the creators who have
been hugely successful in this regard... by creating valuable courses loved by the
audience.
7. SUBSCRIPTIONS: Certain creators separate their content into Premium &

Regular(if I may divide it that way). The Premium content is offered at a certain Fee.
You often see a JOIN button below a YT video, which is subscription for Premium
content.
Twitter is also testing the ‘Super Fans’ feature where creators can charge a fee for
premium content. @Twitter
8. AFFILIATE MARKETING: You will often notice that there are LINKS / URLs
mentioned in a video or the description. These links take you to an external website
of a product mentioned in the video.
If you click on such a link & make a purchase, the Creator earns a % of the sale.
Please note that as a customer there is no additional cost or charge to you. You get the
product at the regular cost itself... while the Creator is able to make a small % for
their contribution.
Ankur @warikoo & @rachana_ranade are two of the best Affiliate marketers who
organically integrate affiliate links in their content.
Ankur recently used this mode to generate good money for a girl’s education!
#respect
9. SELLING DIGITAL CONTENT: NFTs, photos, digital art, etc. are all examples of
pieces that a Creator can sell to make money.
10. TIPPING: Yes you read that right! Creators make some money, albeit very little,
through Tipping! And there are platforms like @buymeacoffee who help creators with
this.
Tipping is also seen during Gaming streams. Audiences contribute during the stream.
@mythpat & @UjjwalGamer ‘s streams are evidence of this.
•••
While there seem to be many options for Creators to make money, it is NOT EASY!
You first need to BUILD A COMMUNITY! An audience that engages with you,
interacts with you & makes you a part of their lives.
I had earlier written a Thread on Content Creation as a Career.. check it out if you
haven’t read it yet
Abhishek Ponia
@AbhishekPonia
Content Creation as a career - the UNTOLD REALITY you

should know
A THREAD
#threadsbyAP
9:58 AM · Jun 2, 2021
Tweet your reply

Abhinav 🔮⚡ @abnux
Jan 18, 2021 • 5 tweets • abnux/status/1351193364188848134
Want to start a side project in 2021 but don't know how?
Tips
💡 Maintain a running list of ideas
💡 Add to it every week, even the bad ones
💡 Participate in Twitter convos for insights
Once it fills up
💡 Pick something that seems worth pursuing
💡 Make a v1 over the weekend
Keep in mind that your v1 doesn't have to be a perfect product. It can be a
✔ WhatsApp / Telegram channel

✔ Landing page with newsletter
✔ No-code MVP with Webflow or similar
The goal is to build MOMENTUM. Once you get started, the ideas start flowing.
The biggest problem isn't that people don't have ideas.
It's that they sit on them for too long and never build up the 'escape velocity' to
launch it to the world.
Don't let perfectionism hold you back. 💥

Here’s a real world example.
The twitter thread that turned into a $10k/yr product: @uisources
🌰 Jun: Twitter thread

💻 July: Started website work
💥 Aug: Release
Abhinav
@abnux
Thinking about curating interesting product design by the

best apps out there!
First up, here's how Headspace does Onboarding by

@vickiheart and team at @Headspace
6:15 AM · Jun 22, 2018
Tweet your reply
My experiments with profitable side hustles:
Abhinav
@abnux
How to earn ₹50,000 / $700 per month on the side, mostly

passively
From $100/mo to $5000/mo ideas and beyond. Including

the shifts in mindset & frameworks necessary
Based on my experience running tons of side hustles over

the past 5 years
1 RT = 1 insight
Thread incoming?
2:10 PM · Feb 9, 2021
Tweet your reply
•••
David Perell @david_perell
Jan 24, 2021 • 11 tweets • david_perell/status/1353228999942696960
The career path of a creator has three stages:
1) Discovery: Hone your craft and find the idea you want
to be known for.
2) Income: Ditch the corporate world and become

financially independent.
3) Equity: Get ownership in a business that’ll grow without

your daily involvement.
The playbooks for the discovery and income phases have mostly been written: be
prolific, attract an audience, and build a Personal Monopoly.
But right now, there are few paths towards generational wealth and escaping the day-
to-day grind.
That’s where the attention is shifting.
Open questions:
1) When will the first creator IPO?
2) How can we normalize the “Chief Evangelist” role at companies so creators get
equity in startups?
3) Can creators build generational wealth without managing a big team?
4) What are the leading causes of creator burnout?
Productizing yourself brings you into the income phase.
But once you’re earning a living, your attention shifts to scale. You become a systems-
designer. At that point, you can either hire a team or become a jack of all trades —
which will hurt your creativity.
(h/t @naval)
David Perell
@david_perell
There are two kinds of companies:
1) Product-First Audiences: Build a product, then an

audience. Attract customers with paid advertisements.
2) Audience-First Products: Build an audience, then a

product. Attract customers with differentiated content.
3:45 AM · Jul 5, 2020
Tweet your reply
Just as the finance world has strategies to diversify people’s investments, the creator
world needs strategies to diversify people’s livelihood.
Multiple platforms. Multiple identities. Multiple revenue streams.
If concentration builds wealth, diversification preserves it.
Right now, my entire career is devoted to helping creators move through these three
phases: discovery, income, and equity.
As a sector of the economy, creators don’t have the language or the frameworks to
think intelligently about what they’re doing — so they mostly wing it.
David Perell
@david_perell
Building an audience is like building a bridge.
People find you on open platforms, which give you free

reach. But you want to help people cross the bridge onto
private channels where you can reach people directly.
I call it the Public to Private Bridge.
Here’s my mini-essay.
5:48 PM · Oct 13, 2020
Tweet your reply
When you start as a creator, your production volume is driven by sheer tenacity.
But if you’re going to increase both the quality and quantity of what you publish, you
need systems. That’s when you start creating intellectual supply chains and standard
operating procedures.
Many creators get stuck on this transition to building systems because it‘s such a
foreign way of thinking.
Instead of seeing yourself as an artist, you start seeing yourself as a business. And
that‘s a foreign mindset for most creators, who enjoy the work of craftsmanship.
Open questions:
5) How can creators port their real-name audience into a pseudonymous one without
losing clout?
6) What will virtual, team-run creators look like? The style guide will be the product,
like NPR and the New Yorker which transcend any individual.
(h/t @balajis)
I've been thinking about ways to match creators with a vision for a startup with
entrepreneurs who can build it.
Creators should get the benefits of equity without the downside of operations.
Meanwhile, entrepreneurs benefit from the creator's audience.
(h/t @businessbarista)
The world we’re moving into is going to look a lot more like this series of tweets from
@MrBeast: creator investing is going to normalize and influencers with reach are
going to blow up the creators they give money to
•••
21 May • 44 tweets • heyblake/status/1395731360418078720
Never been a better time in history to make digital dough.
Here's 42 ways to make your first $1 online:
Tactic:
Sell a Notion template
Strategy:
Create a template for a common process you go through in Notion. Add explainer
sections on each page for context. Make the page public. Set up a product on
Gumroad.
Tool to help:
@gumroad
Tactic:
Create an online course
Strategy:
Make a short 1-hour course from a topic you know well. Use a mix of video and text to
display the info. Ask for feedback often and improve the product.
Tool to help:
@sayfloat
Tactic:
Sell access to a Google Sheet or Airtable
Strategy:
Create a database of valuable info, creators, or tools. Organize the info neatly in a
spreadsheet. Sell access to view and duplicate the sheet.
Tool to help:
@paytable
Tactic:
Use permissionless apprenticeship to turn into opportunities
Strategy:
Identify someone you want to work with. Do work for them related to your skillset
without asking. Deliver and start the conversation.
Tool to help:
@twitter (H/t to @brandonthezhang)
Tactic:
Sell website themes
Strategy:
Whether you want to do this for Wordpress, Squarespace, Ghost, or custom sites:
build a simple functional template to offer as a product.
Tool to help:
@figmadesign (H/t @dr)
Tactic:
Sell Figma templates
Strategy:
Create reusable mockups, wireframes, or landing page templates. Load them onto a
marketplace like Gumroad and sell away.
Tool to help:
@gumroad
Tactic:
Offer website audits
Strategy:
Build a storehouse of social proof by doing 10 free website audits. Create a landing
page to sell the service and include this work already done. Record video audits and
send links to customers after.
Tool to help:
@loom
Tactic:
Put everything you know into a short book
Strategy:
Write a really short, tactical book about your skillset or niche. Give away learnings
that took you years to earn.
Tool to help:
@gumroad (H/t @mkhundmiri)
Tactic:
Make a premium training video and sell access
Strategy:
Write an in-depth outline first. Make sure you have legitimate value to add. Record a
30-minute training for a specific skill or idea. Sell on a marketplace.
Tool to help:
@WatchNebula (H/t @AliAbdaal)
Tactic:
Offer your skills for consulting
Strategy:
Create content around your core offering. Give away all your info for free, and make it
clear in your bio that you consult on this.
Tool to help:
@linkedin
Tactic:
Affiliate marketing
Strategy:
Find a product you really like that has an affiliate program. Connect with their
community manager or marketing team. Start selling their product for them.
Tool to help:
@getRewardful
Tactic:
Start a YouTube channel
Strategy:
Start making vlogs about your current learnings. Share them for a year consistently.
Turn on ads if you wish, or wait for sponsorship opportunities.
Tool to help:
@Camtasia (H/t @MKBHD)
Tactic:
Sell simple logos
Strategy:
Most people are bad at designing. find the ones that need help and offer to design a
simple logo for cheap.
Tool to help:
@canva (H/t @fabianarbor)
Tactic:
Buy cool domains and resell with branding
Strategy:
Go to Namecheap. Find a really cool (preferably short) .com, .io, .to, .co, or .so. Buy it,
design a logo and color palette for it, and resell.
Tool to help:
@Namecheap
Tactic:
Teach companies how to use Notion, Asana, Hubspot, etc.
Strategy:
Pick a tool you have mastered. Set up a Twitter search for "tool"+"help" or something
similar. Look thru results regularly and DM people with a consulting offer.
Tool to help:
Twitter Advanced Search
Tactic:
Start a paid community
Strategy:
Pick a very specific topic to discuss. Create premium content regularly around that
topic. Put it inside a gated community. Invite people inside the community and build
relationships.
Tool to help:
@Patreon (H/t @davegerhardt)
Tactic:
Edit podcast audio
Strategy:
A lot of folks have podcasts. Find them in Twitter Advanced Search by searching
"podcast editing"+"help". DM potential opportunities.
Tool to help:
@DescriptApp (for editing podcasts quickly)

Tactic:
Edit videos
Strategy:
Search for smaller YouTubers and other video creators you could help. Find them in
Twitter Advanced Search by searching "video editing"+"help". DM potential
opportunities.
Tool to help:
@veedstudio (for editing videos quickly)
Tactic:
Write copy variants for businesses to test
Strategy:
Seek out people that need help with copywriting. Offer a simple package of 10
headline variants for $100.
Tool to help:
@copy_ai (for generating copy)

Tactic:
Start a blog and run ads
Strategy:
This one will take a while. Start writing about an interesting topic. Publish weekly for
a year to build the muscle. Turn on ads when you have a bit of traffic.
Tool to help:
@ghost (H/t @stephsmithio)
Tactic:
Start a newsletter and accept small sponsors
Strategy:
Determine your 3-5 content buckets (topics you'll write about). Write a backlog of 10
emails. Set up a welcome email sequence. Publish for 6 months. Start accepting
sponsors.
Tool to help:
@revue
Tactic:
Do part-time social media management for a small brand
Strategy:
Search for smaller brands you could help. Find them in Twitter Advanced Search by
searching "social media"+"help". DM potential opportunities.
Tool to help:
@buffer (for scheduling social posts)
Tactic:
Create content and ask for donations
Strategy:
Make great content on your website. Publish consistently. Place a "Buy me a coffee"
link under each article. Encourage people to support you, but give everything away
for free.
Tool to help:
@buymeacoffee
Tactic:
Sell photos and designs
Strategy:
Take great photos or make interesting graphic designs. Find third-party marketplaces
online and sell them.
Tool to help:
@Etsy
Tactic:
Start a mastermind group
Strategy:
Gather a few leaders in your niche. Agree to start a monthly mastermind group. Each
month, you'll meet and instruct the group on core topics. Charge others for entry.
Tool to help:
@whereby (for hosting the sessions)

Tactic:
Sell access to a super-specific calculator
Strategy:
Make a calculator that solves a specific problem in your niche (e.g. a TAM calculator
for your startup idea). Gate it on your website and charge for access.
Tool to help:
@OutgrowCo
Tactic:
Sell a checklist for a complicated process in your niche
Strategy:
Take a difficult process that is commonly required in your niche. Write a checklist
covering the exact way to get through that process.
Tool to help:
@gumroad
Tactic:
Build a swipe file and sell access
Strategy:
Always be compiling. Gather valuable articles, ads, snippets, etc. from the web and
place into your swipe file. Sell access when you have a good amount of content.
Tool to help:
@box (for storing files)
Tactic:
Design social media banners
Strategy:
Look around daily on your favorite social apps for accounts with good content, but
bad banners. Offer to design them a better one.
Tool to help:
@MagicPattern
Tactic:
Write a monthly handwritten letter and charge to send it to people
Strategy:
Who says handwritten letters are dead? If you wanna stand out, this is one way to do
it. Write your newsletter the old-fashioned way and send one out monthly.
Tool to help:
@Handwrytten
Tactic:
Host a paid event
Strategy:
Gather a lineup of good speakers to join you. Create a couple 30-minute livestream
presentations. Promote the event and sell access.
Tool to help:
@zoom
Tactic:
Sell your coaching on Superpeer
Strategy:
Set up live calls with people you can help. Offer your time in exchange for an hourly
rate.
Tool to help:
@superpeer
Tactic:
Build an email course
Strategy:
Create an online course, but split up the content into a 7-day email drip instead. Sell
access from your main landing page and give instant access. First email sends out
right away.
Tool to help:
@ConvertKit
Tactic:
Take notes on long podcasts and Clubhouse rooms and sell the docs
Strategy:
Listen to a full session, taking detailed notes along the way. Sell access to the notes
for those who missed the session.
Tool to help:
@RoamResearch (for taking and organizing notes)
Tactic:
Summarize core points of books and sell the notes
Strategy:
Read a full book. Compile all your highlights and notes, as well as a good summary of
the book in a doc. Sell access to the doc.
Tool to help:
@notionhq
Tactic:
Draw comic strips
Strategy:
Find popular creators. Design comic strips of their recent content. Ask them to share
with their audience, and offer your services to make comics for anyone else who
wants to buy.
Tool to help:
@Procreate
Tactic:
Design people's tweets into Instagram photos
Strategy:
Set up a direct process in Bannerbear to take an image of a tweet in a folder, and

transform it into an Instagram post. Sell these to any who wants to order.
Tool to help:
@bannerbearHQ
Tactic:
Sell access to a private Slack group
Strategy:
Create a small community around a niche topic. Treat this as a mastermind group
and a way to share extremely valuable info. Sell access to the Slack group on your
landing page.
Tool to help:
@LaunchPass
Tactic:
Build a micro SaaS
Strategy:
Identify a small problem you have in your workflow. Ask other people if they care
about solving the same problem. Build a tiny solution. Share it with the world.
Tool to help:
@bubble
Tactic:
Sell a content calendar template
Strategy:
Everyone wants to make more content and get organized. Make a super easy template
and share it with content creators for a small fee.
Tool to help:
@airtable
Tactic:
Create a paid newsletter
Strategy:
Determine your 3-5 content buckets (topics you'll write about). Write a backlog of 10
emails. Set up a welcome email sequence. Sell access to the newsletter.
Tool to help:
@substackinc
Tactic:
Sell business ideas
Strategy:
Commit to coming up with 5 new business ideas a week. Sell them as a bundle for a
small cost weekly.
Tool to help:
@copy_ai (for brainstorming ideas)
That's all, folks!

I'll also be giving away one free year of
CopyAI: Create Marketing Copy In Seconds

We have created the world's most advanced artificial intelligence copywriter that
enables you to create marketing copy in seconds!
http://Copy.ai
to a random retweeter!
RT the first tweet to enter.

0:00
•••
Josh Cadorette @joshcadorette
Apr 15, 2021 • 13 tweets • joshcadorette/status/1382741499385937924
How to best convey your value in the creator economy.
Thread 👇
When introducing yourself to someone new, start with 1 sentence that captures 2-4
high leverage activities that you do.
Depicting your value right off of the bat is a great hook.
A great hook is:
1. Short
2. Clear
3. Leads to follow-up questions
Example:
Value - I’m a podcaster, product developer, and writer.
vs.
Validation - I’m a (insert title name) at (insert company name).
In the Value Example:
There are multiple offshoot stories you can tell.
All the listener has to do is ask about a skillset.
This will likely lead to discussing the teams you work with.
So you will end up stating who you work with (i.e. company).
You just won’t open with it.
In the Validation Example:
It is unclear what it is that you do.
This may be confusing and shut down any follow-up questions/prevent a

conversation all together.
Nobody wants that.
Everyone wants to uncover how people create value.
Applying this to real life examples.
@APompliano is an investor, podcaster, and writer.
Leads to follow-up stories about:
• Pomp Investments
• Pomp Pod
• Pomp Newsletter
@sujude is a founder, product strategist, and designer.
• @GajoApp
• Stanford Design Impact
@commute is a founder and writer.
• @AerisCopper
• Nick’s Newsletter
@jamierusso is a writer and designer.
• Goodnote
• The Underdog Paradox
• Visual creations
So boil down 2-4 things that you do into a 1 sentence statement.
Just a few examples of nouns you can use:
• Editor
• Writer
• Investor
• Speaker
• Marketer
• Designer
• Developer
• Podcaster
• Videographer
• Product Manager
Once you’ve selected your 2-4, start saying your pitch out loud to friends and family.
By becoming more comfortable with conveying your value in the creator economy,
you’ll be ready when opportunity knocks.
With that said, I’m a writer, podcaster, and digital product developer.
You can sign-up for my newsletter here if you found this thread useful!
Josh Cadorette | Newsletter

Insights to help you become a better builder.
http://Joshcadorette.com/newsletter
•••
Josh Constine - SignalFire @JoshConstine
Apr 14, 2021 • 13 tweets • JoshConstine/status/1382398122333114368
History lesson: Why did the creator economy suddenly

blow up?
Because the social giants refused to help creators

monetize...since none of their competitors did either.
Until... 🧵1/
Creators got sick of YouTube’s ad revenue share as the only option. Fb/Insta treated
art like information that was free
Then In 2011/2013, @shl started Gumroad & @jackconte started Patreon, offering a
taste of direct fan monetization. Creators began to realize their worth... 2/
Viners banded together, demanding native monetization. Twitter refused, so they fled
to YouTube with followers in tow, and Vine withered.
That struck fear in the hearts of platforms. They were proven vulnerable. Cracks
formed in the dam of creator wage suppression... 3/
The social giants wrongly assumed influencer marketing was enough monetization.
But that forced creators to make mainstream, one-size-fits -none content, leading
them to feel sold out or burned out
So creators began to move their top fans to more intimate, owned properties... 4/
Creator Economy Phase 1: Join platforms, limited revenue shares
2: Grow huge on platforms, monetize with sponsored content
Now it’s Phase 3: Creators migrate top fans to apps for patronage, tipping, merch,
shout-outs, events, communities, classes...
What is the creator economy? Influencer tools and trends | SignalFire
The creator economy is the class of businesses centered around 50 million+
independent content creators, curators, and community builders including social
media influencers, bloggers, and videographe…
https://signalfire.com/blog/creator-economy/
5/
As a whiplash reaction to the Creator Crisis of platforms neglecting monetization, a

Creator Renaissance has arisen of startups building tools to help
(Patreon’s Jack Conte so eloquently illuminates this on our recent podcast. Here’s a
clip https://constine.club/listen/patreon-ceo-jack-conte-on-the-creator-economy-
artist-burnout-and-competition-from-facebook-google/details ) 6/
0:00
Social giants saw the threat of Patreon winning over millions of creators, and
scrambled to add monetization
Twitch Bits, YouTube Channel Memberships, Fb Ad Breaks

But over a decade of negligence, their fickle algorithms lost the trust of creators, who
wanted to go direct. 8/
Today, the challenge for creators isn’t a lack of monetization options, but being
overwhelmed.
Artists could constrain to one channel, or give up control to a manager. But the most
ambitious & successful like @MrBeast become Jack’s-of-all-mediums AND masters
of one. 9/
0:00
Creators must be founders of their own media orgs, assembling teams & tools.
It’s the only way to criss-cross fragmented formats, channels, & $$$ streams.
Their editors, data scientists, & community leaders will be the creator economy
middle class 10/
How the Creator Crisis forced artists to be founders
+ Podcast w Patreon CEO Jack Conte | The Creator Renaissance, "art" vs
"content", and why social giants like Facebook suddenly care
https://constine.substack.com/p/how-the-creator-crisis-forced-artists
Creator burnout + mental health is a huge concern.
Paid time off? Algorithmic pauses where a brief hiatus doesn’t tank your reach?
If you’re a creator, offer your peers a week-long account trade-off so you can each
have a vacation! 12/
What creators need next are:
Post-production talent marketplaces to hire from
Finance tools like Karat’s credit card to pay for them.
And white-labeled tools to build their own sites instead of being sharecroppers living
on borrow land from social platforms. 11/
So...thanks, Facebook, Twitter, & social giants. Your failure catalyzed today’s Creator
Renaissance.
My newsletter digs deeper into why now is the greatest time to be an artist
How the Creator Crisis forced artists to be founders

+ Podcast w Patreon CEO Jack Conte | The Creator Renaissance, "art" vs
"content", and why social giants like Facebook suddenly care
https://constine.substack.com/p/how-the-creator-crisis-forced-artists
•••
“We're about to see tens of millions of creative people empowered, enabled, and part
of a movement where creators are going to make more money, and they're going to
spend more time on their art.” -Patreon’s @jackconte.
More creator trends on our podcast https://constine.club/listen/patreon-ceo-jack-

conte-on-the-creator-economy-artist-burnout-and-competition-from-facebook-
google/details
Julian Shapiro @Julian
Jun 8, 2021 • 17 tweets • Julian/status/1402356373648601089
Ed Sheeran, Taylor Swift, and Drake generate non-stop

hits for years.
What are they doing differently?
Thread: How to generate way more ideas

I was watching a documentary on songwriter Ed Sheeran. In it, he described his
songwriting process.
It struck me as identical to the process that author Neil Gaiman detailed in his
Masterclass.
Here's the thing.
Ed Sheeran and Neil Gaiman are in the top 0.000001% of their fields. They're among
very few people in the world who consistently generate blockbuster after blockbuster.
If two world-class creators share the exact same creative process, I get curious.
I call their approach the Creativity Faucet:
Visualize your creativity as a backed-up pipe of water. The first mile of piping is
packed with wastewater.
This wastewater must be emptied before the clear water arrives.
Because your pipe only has one faucet, there's no shortcut to achieving clarity other
than first emptying the wastewater.
Let's apply this to creativity:
At the beginning of a writing session, write out every bad idea that reflexively comes
to mind.
Instead of being self-critical and resisting these bad ideas, accept them.
Once the bad ideas are emptied, strong ideas begin to arrive.
Here's my guess as to why:
•••
Once you've generated enough bad output, your mind begins to reflexively identify
which elements caused the badness.
Then it begins to avoid them. You start pattern-matching novel ideas with greater
intuition.
Most creators never get past their wastewater. They resist their bad ideas.
If you've opened a blank document, scribbled a few thoughts, then walked away
because you weren't struck with gold, then you too didn't get past it.
Neil and Ed know they're not superhuman.
They simply treat the brain as a pipeline for entering a creative flow state, and they
never forget that the pipe needs clearing.
In every creative session, they allot time for emptying the wastewater.
They're not worrying whether clear water will eventually arrive. It always does:
• Your work starts as a weak imitation.

• You identify what makes the imitation weak.
• You iterate on the imitation until it's original.
Mozart had 600 musical compositions and Edison had 1093 patents.
Only a few are remembered today, and that's the point.
Here's Neil Gaiman's reaction to this Creativity Faucet essay (it's also on my site):
Here's an interview where Ed Sheeran talks about the faucet:

0:00
Here's a video of John Mayer showing off the Creativity Faucet in real-time:
0:00
I post threads like this once per week.
Follow along as I deconstruct marketing, writing, and startups.
See my past threads on creativity here:

@julian
Prashant Sharma @nitprashant
Jul 20, 2021 • 16 tweets • nitprashant/status/1417480687821758469
Side-projects are the cheapest, easiest and fastest way to

be successful ⚡
It has unlimited upside with almost zero downside
-Better job
-Learning and practicing skills
-Becoming financially independent
-Building a startup
Side-projects can help you achieve all. A thread 🧵

More people need to be enabled to build and launch side-projects and here’s how you
can do it
Side-projects have enabled me to come to a point where it is on track to fund 30% of

buying a house in Bangalore(badass amount) and also potentially get an SUV 💶
It is not just me who believes side-projects are life-changing. Here’s what
@gregisenberg wrote about it a day back
GREG ISENBERG
@gregisenberg
A side project doesn’t mean it can’t be big
Example: Uber started as a side project for its Founders
Point: never underestimate a side project

2:31 PM · Jul 18, 2021
Tweet your reply
and @JanelSGM is bang-on about how people underestimate side projects

Janel
@JanelSGM
Few people understand this:
Working on a side project or creating something on your

own has tremendous upside for your career.
Instead of telling people how good you are at something,

show them.
11:20 PM · Jul 5, 2021
Tweet your reply
@andreasklinger says that more and more side projects will start getting sold on
platforms like microacquire
Andreas Klinger
@andreasklinger
Honest Q:
Why have your side projects laying around and don't sell
them on microacquire.com
Just talked to a founder who sold his side project (low

MRR) for $50k
Do this a few times and you buy a house; no VC; no

employees; no stress
MicroAcquire - #1 Startup acquisition marketplace

MicroAcquire helps startups find buyers. Simple as
that. We’ll help you start conversations that lead to a…
microacquire.com
7:33 PM · Jul 19, 2021
Tweet your reply
We did a workshop on 17th July w/ @kp & @NCResq in which ~130 people showed
up to understand more about building side-projects
Today we are taking our investment in helping more people build to the next level 🙌
We are launching Build by SkipTheLine a 4-week cohort-based learning for 50 select
and handpicked builders 🚀
Build powered by Graphy
Go from ideation to launching a side-project that can make you financially
independent with structured guidance and networking.
https://build.skiptheline.dev/
In 4 weeks these 50 aspiring builders will go from ideation to launching their side-
project via drill-down sessions/workshops, 1:1 feedbacks, pitching, community,
collaboration, and more
And to do that, we are bringing together top builders of side-projects in India &
abroad with expertise across marketing, no-code, design, product & development 🙏
@vensykrishna @SayaniBh @Iruhdam24 @AabhashK @MotwaniSuhas @kunksed

@5harath @venkyHQ @chaitanyyac @mohitmamoria @ultasawaal
@BhimteBhaisaab & @shree_niti are coming together to help you build and launch a
side-project.
Pumped to be doing this with them 🔥

The 4 weeks are split into a week each for:
- Ideation & Pitching

- Market Research & Validation
- Building your MVP
- Launching your side project
The network of mentors and community champions have 50+ side-projects across
SaaS, marketplace, services, writing, community, and more
Along with the mentors, community champions and expert sessions we will be taking
50 aspiring builders from having potentially no idea for a side-project to launching
one
We have already identified our first 25
If you want to be part of the select 50 in the cohort then come along & apply here:
Build powered by Graphy

Go from ideation to launching a side-project that can make you financially
independent with structured guidance and networking.
https://build.skiptheline.dev/
Kind souls like @nikhiljoisr have already agreed to do expert sessions and we will be
adding many more to this list
The 4 weeks promises to be a cracker one for those wanting to build and ship side-
projects 💯
@mangmath told me one of the top news today the fact that he got the budget for this
approved from his manager 🤯
One of our mentors @5harath said something which is true to the core
Sharath
@5harath
Ten steps on how to build a startup:
Build a side project.

Build a startup!
5:27 PM · Jan 30, 2021
Tweet your reply
•••
Feb 23, 2021 • 11 tweets • paraschopra/status/1364099202003857412
How to create value.
(a short thread)
1/ To create any value in the world, you have to stumble upon an undiscovered truth
about what's possible and then make it happen.
2/ But not any truth will do for value creation.
Value-creating truths share the following properties:
- Others wish they would have discovered it first

- After discovery, many other people become interested in it
- Generally point to an even larger truth
3/ Why is the failure rate so high for truth explorers?
Because obvious truths have been discovered and acted upon. To create value, you
need to venture far beyond the obvious and discover what nobody else has discovered
so far.
4/ How do you venture far and discover hidden truths?
YOU MAKE A LOT OF ATTEMPTS.
This is what young entrepreneurs do. The sheer number of explorers venturing in
random directions guarantees that a subset of them will stumble upon undiscovered
truths.
5/ OR YOU ACQUIRE MORE EXPERTISE IN A DOMAIN THAN ANYONE ELSE
If you know a tiny region of reality better than anyone else, you're bound to find
obvious, undiscovered truths
But that takes time, leading to avg age of successful entrepreneur as 45, not 20
Research: The Average Age of a Successful Startup Founder Is 45
The most successful entrepreneurs aren’t 20-somethings.
https://hbr.org/2018/07/research-the-average-age-of-a-successful-startup-founder-is-45
6/ OR YOU CAN FOCUS ON ACQUIRING AS MUCH KNOWLEDGE ABOUT

REALITY AS YOU CAN.
More diverse knowledge => a better map of reality => multiple undiscovered truths.
Most of those would be trivial, but a subset of those will be substantial.
7/ The difficulty with the last approach is that acquiring knowledge comes with
intellectual humility, which makes you question whether the truths are really truths
or if they're your wrong imaginations.
8/ In other words:
Two economists walk down a road and they see a twenty dollar bill lying on the side-
walk. One of them asks “is that a twenty dollar bill?” Then the other one answers “It
can’t be, because someone would have picked it up already,” and they keep walking.
9/ A good way to counter confusion about truth is to realize that you will never be
sure unless you test it out with reality
So action on truth is what proves it true
Everyone has a startup idea, but ideas are good or bad when they're demonstrated
and not when they're proposed)
10/ That's it.
Hope you end up stumbling upon many undiscovered truths in your life.
That's how humanity and knowledge progresses.
•••
Mar 29, 2021 • 21 tweets • paraschopra/status/1376401666212237318
Steal successful ideas from everywhere.
(a thread on this mental model)
🎉 14th chapter of my book:
Steal successful ideas from everywhere - Inverted Passion

Entrepreneurs are irrationally attached to innovation. In some cases, fresh ideas
are absolutely required but an attachment to originality and the corresponding
aversion to exploring ideas pioneered …
https://invertedpassion.com/steal-successful-ideas-from-everywhere/
1/ Entrepreneurs are irrationally attached to innovation.

In some cases, fresh ideas are absolutely required but an attachment to originality
and the corresponding aversion to exploring ideas pioneered by others can often lead
to a significant delay in success (or even failure)
2/ This desire to innovate everything in-house even has a Wikipedia page: not
invented here.
https://en.wikipedia.org/wiki/Not_invented_here
3/ Startups can fail for many reasons.
Even if an entrepreneur gets everything right but errs on a specific aspect (say
distribution, pricing, onboarding, or even the choice of technology), it’s possible that
her entire project fails.
4/ Getting several things right in one go is almost impossible.
Therefore, an entrepreneur should strive to have clarity on what few aspects of the
*total solution* delivered to customers need originality and everything else should be
borrowed from current best practices.
5/ In short, innovate on a single factor but copy everything else.
6/ The most popular example of successful copying is all the Amazon clones that
popped up in different geographies.
Amazon in the US successfully demonstrated that people with Internet access are
willing to buy stuff online.
7/ They showed that there was a viable business model in online retail.
Entrepreneurs all over the world took this insight and applied it in their respective
geographies.
(Flipkart, Rocket Internet, and so on)
8/ Actually, what Amazon provided to the world was more than proof of business
model.
They innovated on the user interface as well, which is also what Amazon clones
copied happily.
However, all these clones were not blind copies.
9/ Different geographies have different challenges that require innovation.
Take Flipkart for example. It’s a multi-billion dollar company in India, and its
founders learned the model after working at Amazon.
10/ Flipkart founders took everything that Amazon had tested and proved (business
model, org chart, user interface) as a starting point and innovated on only a few
variables they thought needed originality: lack of wide logistics infrastructure and
credit cards in India.
11/ Hence, they pioneered cash on delivery to make online retail work in India.
Flipkart ensured they DID NOT innovate on things that Amazon proved to just work.
12/ Imagine if along with India-specific innovations, Flipkart also changed the user
interface, organization chart, or business model.
With so many undecided variables, a suboptimal solution for any one of them would
certainly have meant failure for Flipkart.
13/ A note of caution: by suggesting stealing ideas, I don’t mean to suggest that you
do it blindly.
Understanding why a solution works is more important than knowing that a solution
works.
14/ It’s extremely easy to think something is a best practice when, in reality, such best
practice depends on some non-obvious detail that you missed.
15/ For example, getting inspired by the iPhone’s App Store, many TV manufacturers
launched their own “App Stores”.
What happened to them?
None of them got any traction because the important detail that was lost was the
context in which a phone is used.
16/ This suggests that copying ideas is not a simple thing but actually requires careful
thinking and analysis.
•••
17/ 🧠
Remember: innovate only on one thing that differentiates your business; copy
everything else.
18/ That's it!
Entire chapter is here:
Steal successful ideas from everywhere - Inverted Passion

Entrepreneurs are irrationally attached to innovation. In some cases, fresh ideas
are absolutely required but an attachment to originality and the corresponding
aversion to exploring ideas pioneered …
https://invertedpassion.com/steal-successful-ideas-from-everywhere/
19/ I'm posting ~1 new mental model for entrepreneurs every week.
Here's the entire list of 60+ mental models that I'll cover in a year or so:
Mental models for startup founders: a free book

Hi, I’m Paras Chopra, founder and chairman of Wingify, a SaaS company known
for its market-leading A/B testing product called VWO. This freely accessible online
book contains what I feel are the most…
https://invertedpassion.com/free-book-mental-models-for-startup-founders/
Make sure you sign up for email updates on the book page.
20/ Previous mental model here:

Paras Chopra
@paraschopra
The week rule to prevent failure.
(a thread on this mental model)
It's the 13th chapter of my book:

invertedpassion.com/the-week-rule-…
5:40 AM · Mar 23, 2021
Tweet your reply

20 Mar • 14 tweets • SahilBloom/status/1373279793353879556
To outperform, you need serious competitive advantages.
But contrary to what you have been told, most of them

don't require talent.
10 competitive advantages that you can start developing

today:
Intellectual Curiosity
Intellectual curiosity is a real-world superpower. We all have it, but most will never
embrace it.
For the curious mind, anything is possible.
Fortune favors the curious mind.
Comfort with Discomfort
We are conditioned to avoid discomfort, so most of us do.
The problem?
Discomfort leads to growth. It is an absolute necessity.
If you train yourself to accept and embrace discomfort, you will always have an edge.
Simplify Where Others Complicate
"The definition of genius is taking the complex and making it simple."
Complexity and jargon are often used to mask a lack of deep understanding.
Learn to convey extremely complex ideas in simple, digestible ways.
Find beauty in simplicity.
High Tolerance for Failure
We fear failure, so most of us play it safe to avoid it.

But our greatest moments of growth often stem directly from our greatest failures.
Do not accept failure, but do not fear it either.
You will fail. Embrace it. Learn to fail smart and fast.
Low Time Preference
Life is a long game.
Those with low time preference play it more effectively - they happily delay
gratification to build real value.
In a world of people seeking instant gratification, this is a meaningful edge.
Antifragility
In Greek mythology, the Hydra is a creature that has multiple heads. Every time one
head is cut off, two grow back in its place.
Life is random and chaotic.
Do not be broken by this chaos and disorder; rather, adopt a mentality that you will
benefit from it.
Presence
With the rise of technology - and the instant access to millions of people and things
that it has provided - the ability to be truly present has become a rarity.
When you are with someone - whether a new business contact, friend, or partner - be
WITH them.
Be present.
Relentless Consistency
Many people are able to produce bursts of energy. Few people are able to produce
consistent, steady flows of energy.
The former might be flashy, but the latter is relentless.
Take pride in punching the clock - in showing up - day in, day out.
Noise Cancellation
The world is a noisy place. We are constantly hammered by stimuli competing for our
attention.
The ability to cancel out the noise - to truly focus on the task at hand - is both broadly
applicable and extremely powerful.
Be Yourself
The most important competitive advantage.
Always be yourself.
No one can compete with you, at being you.
These are 10 competitive advantages that do not require talent.
What are some others that you would add to the list?
Follow me for more threads on life, business, mental models, and finance. You can
find all of my threads in the meta-thread below.
Sahil Bloom
@SahilBloom
1/ An Allegory of Finance
I have been posting a lot of educational (and humorous!)

threads on finance, money, and economics.
My mission is simple: to demystify these concepts and make

them accessible to everyone.
All of the threads can be found below. Enjoy and please share!
8:17 PM · Jul 18, 2020
And if you are less Twitter inclined, sign up for my newsletter here, where you can
find all of my old threads and receive all of my new threads directly to your inbox.
An Allegory of Finance
Demystifying the world of finance, one story at a time
https://sahilbloom.substack.com/
This thread - plus an audio recording of it - went out to my newsletter subscribers

this AM.
Sign up to receive my threads and audio recordings straight to your inbox. I will be
sharing newsletter-only content in future, which you won’t want to miss.
On Competitive Advantage
10 competitive advantages you can start developing today
https://sahilbloom.substack.com/p/on-competitive-advantage
•••
Tejas Rane @tejas3732
May 31, 2020 • 11 tweets • tejas3732/status/1267071478454878208
How to Get More Content Ideas + Rank Long Tail

Keywords Just with 1 Hack Using Search Console.
Here's a Short Thread [ Bookmark it if you want ]
P.S:- Don't miss this Powerful Strategy
Takes 5 Min to Read.
Highly Actionable 👇
Go to your Search Console.
Under Performance. Filter with Last 3 months.
Now you will get all the queries people are literally "searching" on Google.
We will use these queries to further Optimise your Pillar Blog for SEO.
Why? You will understand in a minute.
Click on Export. Find it at Top Right.
Now comes the main part where you will optimize your blog relevant to the search
queries from the console.
Head on to your blog which you have written.
Condition:- It must be a Pillar Blog.
Meaning it must be long, detailed.
Because now we are going to add those relevant queries from search console inside
the blog.
That way you will also start to rank for other long tail KWs.
Check your Exported Sheet.

Start adding relevant keywords you haven't used inside the blog.
Don't stuff it. Embed it naturally inside the blog.
If you see any year, for Eg:- Quora strategy 2020.
That means more people are likely to also search 2020 in their query.
Add those.
Try to add everything possible, but only relevant.
Those which are not relevant to your blog are potential new keywords.
These are your next blog ideas.
To be sure of the volume, Use Ubersuggest for checking the search volume.
Low Volume + High Intent = Money Potential 💰

So with these 2 Strategies, you achieve 2 things.
1) You will start ranking for other long tail keywords just by adding relevant queries
inside the blog.
2) You get potential new blog ideas from your console.
0:00
Does this strategy work?
I once wrote a Pillar Blog on Youtube Channel Ideas on my Experiment Website.
It was a long & detailed blog

When I checked console, I saw 582 relevant queries + other content ideas just from
that 1 pillar blog.
Search Console is Powerhouse of Ideas 🔥

Want to learn about another strategy on Ranking on Google?
Go check this thread I wrote.
Tejas Rane
@tejas3732
Want to Rank on Google For Your Next Blog & Also Get
New Content Ideas?
Here's an Useful Mega Thread you can Bookmark
Tool used:- Ubersuggest by @neilpatel & @Moz Plugin.

12:30 PM · May 8, 2020
Tweet your reply
RT this thread if you got value out of it 🙂

Do Implement this strategy. It works :)
Also check out my profile.
I have written many threads on topics related to marketing ( SEO + Quora + Content
Marketing )
The Thread is out!
@daveklove @SarahThooft @ModernM97326027

@nextstevejob @SumanTarway @pjausovec
•••
Brad Wolverton @bradwolverton
11 Jun • 14 tweets • bradwolverton/status/1403487267017089035
One key to high open rates?
Write killer subject lines.
What I’ve learned writing and editing 750+ email subject

lines @TheHustle.
🧵...
1/ Experiment often.
We A/B test 4 different subject lines every day.
We study what works/doesn’t work and make adjustments constantly.
2/ Shorter is (almost always) better.
Here’s a list of winning subject lines from our most opened emails over the past ~10
months.
3/ Shorter, please!
Our top 20 best subject lines averaged 33 characters.
The bottom 20 averaged 41 characters.
(h/t @zzcrockett)
4/ Boring isn’t always bad.
Here’s the subject line from our most clicked email, which had a 55% open rate:
“How bitcoin are created”

5/ HELP PEOPLE MAKE MONEY.
These 3 subject lines all made our Top 20:
“How a tiny D2C company hacked its way to $500k/mo in sales”
“Why NFTs are suddenly selling for millions of dollars”
“We interviewed 20+ vending machine owners. Here's how much they make.”
6/ Assertions are better than questions.
Assertion:🏦 Stripe Treasury is a huge deal (51% open rate)

Question: 💸 Will Big Tech lose its tax shelters? (42%)
7/ Solutions (and numbers) sell.
📧 Fixing the $650B subscription economy (46% open rate)

🎯 How Target took $9B from competitors (46%)
She was kidnapped and locked in a car trunk. Then, she decided to change the car
industry. (47%)
8/ Kinda obvs, but news also sells.
Amazon’s next play 🚚 (53% open rate)

Apple fires Intel (52%)
📦 Jeff Bezos is stepping down (51%)

🍟 McDonald’s is crushing it (51%)
Zucked (51%)
9/ Question assumptions.
As a journalist, I've always assumed that conflict sells.
That’s not always true.
💸 Will Big Tech lose its tax shelters? (#244 most opened email since Aug. 2020)
🍭 Big Candy vs. Cannabis (#182)
💻 The Google Docs pickle (#101)
10/ Another assumption: People love explainers.
We wrote at least a dozen subject lines with some variation of “X, explained”
Not one cracked the Top 50.
11/ What *not* to copy.
Our email with the lowest open rate had this subject line:
“Board games are starting to look a lot like video games”
I don’t even know what that means...and a sh*t ton of readers didn’t care either.
12/ In sum, to write great subject lines:
- Experiment often
- Keep it short
- Keep it simple
- Help people make $$
- Assertions > questions
- News sells
- So do solutions
- Conflict is overrated
- So are explainers
- Don’t make people think too hard
13/ If you like breakdowns like these:
a) RT the first tweet in this thread -- it’ll help more people see this/learn.
b) Subscribe to @TheHustle and OPEN IT EVERY MF DAY!!!
c) Give me a follow (@bradwolverton). I write about email growth tactics with the
occasional wisecrack.
•••
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Jun 18, 2021 • 6 tweets • ecomchasedimond/status/1405921249788715010
Every great email has 5 parts:
1. Subject Line
2. Headline
3. Body
4. Image
5. CTA
The better you execute each?
The better your email + more $$$.
Here are 3 actionable tips & tricks to improve for each

part.
(for freelancers, agencies, + Ecom store owners)
// THREAD //
1. Subject Line
IMO the biggest factor in getting your emails opened is the 'From' line (you).
The next biggest factor?
The subject line.
3 tips:
- test, test, test

- create open loops + target curiosity whenever possible
- shorter subject lines (usually) perform better
2. Headline/Lead
Your email should start with either a headline or lead.
This is very important.
3 tips:
- first sentence/headline should be short + attention grabbing

- if possible, imply a benefit of reading the email
- create an open loop (to be closed in email)
3. Body
This is the 'meat' of your email.
It's where you do most of your selling (or educating).
3 tips:
- always add value

- don't sell to hard (stay entertaining)
- focus on the 'slippery slope' (goal of each sentence is to make reader read the next
next sentence)
4. Image(s)
Pics are optional
BUT
If you're in eComm, they are important.
Images can sell the product alone (depending on the niche).
3 tips:
- must be relevant
- overlay text should add to the image
- align your image/design with your brand, always (colors, styling, etc.)
5. CTA
CTA = Call To Action
This is when you inspire action from your reader.
Examples:
'Buy Now'
'Learn More'
3 tips:
- be as direct as possible
- make the button/link 'clickable' (stand out)
- test various CTA's + see what performs bet for you audience
•••
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Jul 28, 2021 • 18 tweets • ecomchasedimond/status/1420411708179324934
Subject lines are one of the most important aspects of

email.
If you're sending emails with weak subject lines?
You're missing out on opens, click-throughs, and sales.
Here are 10 proven subject line formats you can use today
to get 20-30% open rates 👇
//THREAD//
#1 Curiosity-driven
Curiosity is the easiest way to get clicks.
It's why you see headlines like:
>"this ONE WIERD TRICK..."

>"doctor's HATE him..."
>"the secret to..."
These clickbaity titles are silly, but work... because of curiosity.
The key is to not abuse it - invoke curiosity in your subject lines + open rates will
improve.
Examples:
>"We've been waiting for MONTHS to announce this..."

>"This is what your neighbor is doing this weekend"
>"Don't open this 'till after dessert"
#2 FOMO
FOMO = fear of missing out
This is another very powerful type of subject line...
Make people feel like they're missing out and they will click.
(this is a very popular email subject line for eCommerce)
Examples:
>"Last chance for 50% off!"

>"You're missing out on points..."
>"Clock's ticking on this..."
Don't overuse these or your list will become 'numb' to them + won't respond.
#3 Address pain points
Copywriting 101:
Address someone's pain points + they will respond.
'hit them where it hurts'
(ethically, of course)
This can be hard to do in a short email subject line,
But it's possible.
Examples:
"Can't keep track of your expenses?"

"Never land in the spam folder again"
"Eat whatever you want without gaining weight"
These pain point subject lines must be paid off in the email body.
#4 Re-engagement
This is when you re-engage a subscriber based on a past action.
Examples:
"Still interested in this product?"
"Can you believe it's been a month?"
"Are you passing on this discount?"
The more personalized, the better.
#5 Social Proof
Copywriting 101:
Social proof is incredibly powerful.
You can include this in a subject line to get the click - people love seeing what others
are doing or have to say.
(reality TV, anyone?)
Examples:
"This customer review is incredible!"

"Check out these Best-Selling products..."
"Look what people are saying about our newest line..."
#6 Self-Love appeal
Very simple:
Appeal to people's self love.
This is a positive email subject line that will make subscribers click.
Examples:
"Look better at 50 than you did at 40"

"You deserve to relax - use this product..."
"Look better than you ever have before"
#7 Great offer
This is a direct subject line that advertises a sale or offer.
If you're on eCommerce email lists, you've 100% seen these before.
Pro tip:
Don't overdo these!
Lots of eComm stores only send these offer-based subject lines...

(and it gets very boring)
Examples:
"Get 50% Off Storewide"

"Buy One Get One Free (Limited Time)"
"Check out our brand new Christmas Bundle..."
#8 A procrastinator's gem
This is a subject line that offers a clear benefit,
Especially one that offers to deliver a promise in a very short amount of time.
Examples:
"Write a better ad (in 42 seconds)"

"91 email campaigns you can STEAL"
"The 30-second weight loss drink.."
#9 To-The-Point
You've seen these as well:
A very direct, 'on the nose' subject line that explicitly states what this email entails.
This shocks subscribers + leads to high open rates.
These are perfect to end a sale.
Example:
"This email contains a blatant sales pitch"
#10 Question email
Asking a question in a subject line leads to clicks,
Because it's assumed the answer is in the actual email.
It 'opens a loop' in the prospect’s mind.
Examples:
"Beach or mountains?"
"Is alcohol keto-friendly?"
"Can you lose weight in your sleep?"
These 10 subject line formats will help improve open rates and lead to more sales for
your store OR your clients' stores.
Don't be afraid to mix & match, experiment, etc.
Get creative - you never know what might work!
You can get 200+ other subject line samples in my 'Master Campaign Calendar
Guide'
Along with:
>96 campaign ideas
>real examples
>subject/preview lines
>breakdowns.
Make your $$ back in ONE email 👇
Master Campaign Calendar Guide by Chase Dimond

The Master Campaign Calendar Guide by Chase Dimond is a PDF that contains 96
different email campaign ideas that can send for your brand or your clients brand(s)
throughout the course of the year.Thi…
https://bit.ly/3iGSI4m
•••
Jens 🧲 | Email Marketing @JensLennartsson
Jun 19, 2021 • 4 tweets • JensLennartsson/status/1406254553243213826
🛑 Top-3 Email Pop-Up Mistakes

Contrary to popular belief, using pop-ups to gather email
addresses is a great tactic.
But only if you do it right.
[Thread]
⏱ Too Soon
Don't show it right away.
People came to your site for a reason - let them invest some time first.
💡 TIP
→ Wait 20 seconds
→ Show after 30% scrolled
→ Add an exit-intent pop-up if they don't stick around
🤯 Too Much Information

The automatic response when a pop-up appears is to close it.
You've got as long to catch their attention.
💡 TIP
→ Craft a KILLER head-line
→ Talk about a painful PROBLEM
→ Use images and visuals
Don't Ask For the Email
Whaat? But that's the reason it is there!?
Hear me out.
People know that a pop-up means "gimme your email!".
By using a 2-step opt-in you ask if they want the Value before asking for their email
address!
When they click, the opt-in is shown.
•••
Prashant Sharma @nitprashant
Jul 1, 2021 • 17 tweets • nitprashant/status/1410605795167801358
Cold emails can change your life 🙌

It has single-handedly created an immeasurable impact in
my life and for the people, I have passed on my learnings
Here are some stories of 100x impact and a call-out for

you to learn the same. Time for a 🧵
It all started in college
We built two super mileage cars to represent India in the US and Malaysia
I stood at the door of 250+ SMEs in Jamshedpur and waited till the security allowed
me to meet the MD in order to raise money 🤑💰
Impact-
Raised enough money on time and started a trend in college where from building
mileage-based petrol cars the journey has continued and the team back there now
builds electric and solar cars
https://www.telegraphindia.com/jharkhand/this-car-is-no-petrol-guzzler-nit-
students-create-super-mileage-vehicle-that-gives-130km-a-litre/cid/428043
In 2012, I started my career in Analytics with Mu-Sigma
The first thing I did upon landing in Bangalore was to associate myself with
Headstart as I wanted to dig deep into the tech and startup ecosystem.
How did it happen- cold email to @AbeOye
Impact-
3 years of hosting and relationships were in place with founders, investors, and
operators in the ecosystem that enabled me to also learn how to go about building
and launching a startup i.e the 0 to 1 journey
In 2013, I got selected for two conferences by Harvard student body one in Dubai and
the other at Harvard
In order to fund the travel and other expenses, I reached out(shot an email)to
founders and other enablers in the ecosystem raised enough money, and participated
in the same
In 2014, I got selected for Draper University with a substantial scholarship
The remaining tuition was crowdfunded from technologists, investors, and

entrepreneurs through cold email pitches
Impact- Spent 3 months at Silicon Valley and while there again via cold reach-outs
met top investors and creators
Silicon Valley investor handpicks Bangalore lad

Silicon Valley investor handpicks Bangalore lad - He's one among 40 people in the
world selected for entrepreneurship course in the US.
https://www.dnaindia.com/bangalore/report-silicon-valley-investor-handpicks-bangalor…
Next year @shree_niti got selected for DraperU and this time the impact of reaching
out with a strategy was even bigger
We raised money from @sundarpichai @bhavintu @yashh @mukeshbansal06

@Meerakaul, and many-many more.
Impact:
Niti Shree: Niti is first Indian woman in Draper's camp - Times of India
Tech News News: A young Bengaluru-based engineer, Niti Shree, has become the
first Indian woman to get into Silicon Valley investor Timothy Draper's prestigious
entre
https://timesofindia.indiatimes.com/tech-news/niti-is-first-indian-woman-in-drapers-cam…
In 2016, I started the startup that has stayed close to my heart forever @shotpitch
@_jacksmith hunted us on @ProductHunt and at that time, it became one of the

most voted product from India there.
How our startup trended on Product Hunt for a whole day

The story of how we trended for almost the whole of day on ProductHunt and saw a
1000% increase in almost all the metrics
https://yourstory.com/2016/04/shotpitch-startup-trended-product-hunt/amp
How?
Cold DM on Twitter
Our raise and prospective round had 90% investors from Silicon Valley.
How did it happen? Cold reach out again and we did something remarkable while in
the valley
Entrepreneurs Guide To Hacking Meetings In Silicon Valley - Inc42 Media
If you are a first time entrepreneur planning on travelling to Valley and set up
investor meetings, this might be…
https://inc42.com/resources/entrepreneurs-guide-to-hacking-meetings-in-silicon-valley/
Come 2017, I got married to @shree_niti and wanted to do something whacky
Pitched the idea of bitcoin marriage to @zebpay and the rest is history
Almost every publication in the world wrote about the marriage and it ended up
getting tagged as the Bitcoin marriage of the world
It started with a thought and a cold reach out to the Founder of Zebpay
In 2018, I started as the first hire to set up the India business of Springboard.
From 1st hire to ~40 people team and a few million dollars in ARR seeing through
every single aspect of building geo from grounds up
•••
One of the most fulfilling & deep experiences of my life was enabled by reaching out
cold to @parul8ue on LinkedIn
There are many many more stories to be told and shared.
Over the years, I have come to realize that there is a framework as well as an
approach to cold reach out that works the best
And, I am sharing the same with those willing to learn
Doing a ~2-hour workshop(date TBD) decoding what I have learnt from my

experiences and how you can apply some of these learnings to create a life you want
If you are interested, you can confirm here
Mastering Cold Emailing

My cold email success rate along w/ Niti Shree has been >80% From CEOs and
founders around the world to execs and top management at startups to reaching
out for fundraising or enabling coverage in …
https://forms.gle/uuvo2KhRRp7Gc1ZM9
Alex and Books 📚 @AlexAndBooks_
12 Apr • 12 tweets • AlexAndBooks_/status/1381693436533817349
10 Book recommendations from @naval.
(thread) 🧵
Sapiens by @harari_yuval
"Sapiens is the best book of the last decade I have read. He had decades to write
Sapiens. There’s lots of great ideas in there and it’s just full of them, chock full per
page." -Naval
https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-
Harari/dp/0062316095
The Sovereign Individual by James Dale Davidson and Lord William Rees-Mogg
"This is the best book I've read since Sapiens (far less mainstream, though)." -Naval
https://www.amazon.com/Sovereign-Individual-Mastering-Transition-
Information/dp/0684832720
The Rational Optimist by @mattwridley
"The most brilliant and enlightening book I've read in years. He has written four of
my top 20 books." -Naval
https://www.amazon.com/Rational-Optimist-Prosperity-Evolves-P-
s/dp/0061452068
Skin in the Game by @nntaleb
"It's one of the best business books I've ever read. And luckily, it doesn't masquerade
as a business book." -Naval
https://www.amazon.com/Skin-Game-Hidden-Asymmetries-Daily/dp/042528462X
The Thing Explainer by @xkcd
"A great book by Randall Munroe...he explains very complicated concepts, all the way
from climate change to physical systems to submarines while only using the 1,000
most common words in the English language." -Naval
https://www.amazon.com/Thing-Explainer-Complicated-Stuff-
Simple/dp/0544668251
The Lessons of History by Will & Ariel Durant
"This is a great book I really liked which summarizes some of the larger themes of
history, very incisive. And unlike most history books, it's actually really small, and it
covers a lot of ground." -Naval
https://www.amazon.com/Lessons-History-Will-Durant/dp/143914995X
Reality Is Not What It Seems by @carlorovelli
"This is the best book I've read in the last year. Physics, poetry, philosophy, and
history packaged in a very accessible form." -Naval
https://www.amazon.com/Reality-Not-What-Seems-Journey/dp/0735213925
Siddhartha by Hermann Hesse
"I love this as a classic book on philosophy, a good introduction for someone starting
out. I’ve given out more copies of this book than any other." -Naval
https://www.amazon.com/Siddhartha-Novel-Hermann-Hesse/dp/0553208845
The Tao of Seneca
"My most listened-to audiobook. The most important audiobook I've ever heard." -
Naval
The Tao of Seneca

Listen to The Tao of Seneca audiobooks on Audible. Immerse yourself in the series
as it was meant to be heard. Free trial available!
https://www.audible.com/series/The-Tao-of-Seneca-Audiobooks/B01AKQ5F1M
Meditations by Marcus Aurelius
"Absolutely life changing for me. It's the personal diary of the Emperor of
Rome...When you open this book...you figure out success and power don't improve
your internal state, you still have to work on it." -Naval
https://www.amazon.com/Meditations-Thrift-Editions-Marcus-
Aurelius/dp/048629823X
If you enjoyed this thread, follow @AlexAndBooks_ for more book-related content.
PS:
You can find more book recommendations here.
The Best Book Recommendations — Alex & Books

After reading 100+ books, here are the ones I recommend. Find incredible books
on business, psychology, philosophy, self-development and more.
http://Alexandbooks.Com/bestbooks
•••
Brandon Zhang @brandonthezhang
Jul 21, 2021 • 24 tweets • brandonthezhang/status/1417864341303357441
I've interviewed 20 of the best founders, builders, and

creators on Twitter.
Here's what I learned 👇

1. "The only way to escape and achieve financial freedom is to create something where
you control the conversation.
I think what more people need to understand is that you don’t need permission to do
work." — @jackbutcher
Create your dream job, without permission from anyone.
2. "All creativity is combinational in nature. I build a creativity inbox to collect ideas,

then combine through idea sex, which creates new insights." — @anthilemoon
Create a system that brings disconnected ideas together, their interactions will drive
new frameworks.
3. "The real reason that habits matter is they reshape your sense of self, they kind of
give you evidence of a new identity or story, they help forge your self-esteem and your
identity." — @JamesClear
Habits are the foundational building blocks of who you are.
4. "People hate when I say it but I literally just outwork people. Sometimes you have
to outsmart people, but most of the time you can just outwork them." —
@APompliano
Find something you are passionate about → Be prolific as a competitive advantage
5. "My goal for the newsletter is that someone who has worked in tech for 20 years
can get a lot out of it and someone who is maybe in college or in a different industry
can understand the concepts." — @packym
Pick a core mission and audience and serve them consistently.
6. "In the sea of content out there: ~80% of it is not that good, ~19% is pretty good
and ~1% is actually very good. If you can create that content. People will listen
because they cannot find it elsewhere." — @stephsmithio
Quality can still be your sole differentiating factor.

7. "One of the biggest mistakes I've made: Believing that I missed the time to jump in
on a trend or company taking off." — @schlaf
At times, better late than never.
8. "One thing we've forgotten is the power of forgetting. Letting our brain forget
things and prune information can help us find our grounding values and topics." —
@gaby_goldberg
Learn to trust the process.
9. "Don't confuse motion with progress. A lot of people are just like spinning in circles
really, really fast. They're not going anywhere." — @polina_marinova
Direction > Speed
10. "College is really about community and not necessarily about education." —
@rubenharris
Understand the competition.
11. "Reduce the overlap in idea sources. Go through your Twitter, Feedly, Podcast, or
YouTube feed and see the accounts saying the same thing. Identify favorites,
eliminate the rest." — @nateliason
Improve idea flow by being ruthless protecting your attention.
12. "The most effective content does not reinvent the wheel. Combine best insights
from old pieces. Update best performing content." — @kaleighf
Functional > Flashy
13. "Find ideas that serve as alarm clocks. They are the first thing you think of when
you wake up and the last thing you think of when you go to bed." — @robbiecrab
Win by making your work fun.
14. "Video games are proof that kids are willing to work hard. Gamification is the lens
that we can use to implement it into education." — @anafabrega11
Build systems tailored towards who the system is serving.
15. "Mental models and frameworks are useless without action. Focus on the mental
models you create while doing, not studying mental models like you are preparing for
an exam at school." — @hnshah
Observe and reflect > consume
16. "I can't be inauthentic in what I do. Everything I do must come from the heart and
the soul of Dan, or else I am not going to be proud of it." — @FitFounder
Never lose direction of yourself.
17. "Side hustles need to 1) solve a problem people are already aware of 2) give
someone a solution they're looking for 3) no need for maintenance or hand-holding
4) no-brainer path to profitability." — @jwmares
Build within constraints to improve the odds of success.
18. "Leverage: Doing the work that does more work. Build specific knowledge, take on
accountability, apply the above through capital, labor or product." — @EricJorgenson
Leverage income is the real passive income.
19. "The earlier you think of yourself as an investor, the better. Investing in startups is
a cheat code to participating in the future with asymmetric upside. Worst case, you
lose 1x your money; best case you 1000x it." — @RomeenSheth
Ownership reality > ownership mindset
20. "An important view for marketing is that your product needs to be the power-up
mushroom in Mario. You are not selling powered-up Mario, you are focused on
selling the transformation." @coreyhainesco
If you want to help more creators learn these principles, retweet the first tweet below.
Brandon Zhang
@brandonthezhang
I've interviewed 20 of the best founders, builders, and

creators on Twitter.
Here's what I learned

3:09 PM · Jul 21, 2021
Tweet your reply
If this thread was interesting to you, shoot me a follow @brandonthezhang
I share content around marketing, mindset, and growth while decoding my own
personal monopoly.
If you want to learn:
→ How to build an engaged audience/community

→ How launch your next transformative side project
→ How to get in contact with amazing individuals and unlock opportunity
Join the waitlist here 👇

Aadit Sheth
@aaditsh
Replying to @aaditsh
My side-project with @brandonthezhang ➔ Maker's Mark
A cohort-based course on:
— Accelerating your Twitter growth

— Building your next side-project to catapult your brand
— Creating a personalized networking framework
Maker's Mark - CBC with Aadit Sheth and Brandon Zhang

Made with Tally, the simplest way to create forms.
tally.so
3:16 PM · Jul 22, 2021
Tweet your reply
•••
Corey Haines 💡 @coreyhainesco
Jun 1, 2021 • 51 tweets • coreyhainesco/status/1399802943096905733
A collection of mental models, frameworks, and principles

you can use for marketing.
🧵
1. First Principles Thinking
The mental model of mental models.
A first principle is a basic assumption that cannot be deduced any further.
It forces you to think like a scientist. Or maybe more specifically, a chemist.
First principles thinking is the act of boiling a process down to the fundamental parts
that you know are true and building up from there.
It's also one of the most effective strategies you can employ for breaking down
complicated problems and generating original solutions.
When used correctly, it removes every assumption and convention.
Assumptions are deadly because you're making a decision on something that may not
be true.
Conventions are practices done out of tradition or routine. "We've always done it this
way"
Both stifle innovation.
•••
How does it apply to marketing?
Instead of being late to the party with the latest fad, strategy, or tactic that's
working... be the first one to prove it works.
Stop being an imitator. Start being an inventor.
A lot of marketing is about novelty. And novelty can't be copied.
So challenge assumptions and conventions.
Use the "Rule of 5 Whys" to get to the root of something.
Disassemble a marketing strategy into it's most fundamental parts and then
reassemble into something better.
2. Jobs To Be Done
Customers hire products to do things for them just like managers hire people to do
things for them.
Figure out what job your customer hires your product/service for and it'll transform
the way you market it.
Clayton Christensen is one of the pioneers in the field and the story of how his
colleague figured out how to increase milkshake sales is an all-time classic.
https://www.youtube.com/embed/sfGtw2C95Ms
The Jobs to Be Done framework is a way to reframe how you think about products
and services—away from features and toward outcomes.
"The marketer’s task is to understand what jobs periodically arise in customers’ lives
for which they might hire products the company could make."
Personas are often defined by attributes that have nothing to do with causality.
E.g. someone’s age, sex, race, and weekend habits doesn’t explain why they ate a
milkshake.
Instead, personas should define the different "jobs" someone would use the product
or service for.
A JTBD customer interview focuses on 4 key parts:
- The push of what's currently happening

- The pull of the new solution
- The anxiety of what could happen
- The attachment to what you currently have
Customer Interviews: Voice of the Customer and Jobs-to-Be-Done

Want to get more out of customer interviews? You need a framework to guide the
conversation. Find out why the Jobs-to-Be-Done approach works.
https://cxl.com/blog/customer-interviews/
It also helps you understand who your true competitors are:
Direct competitors: They do the same job in the same way
Secondary competitors: They do the same job in a different way
Indirect competitors: They do a different job with a conflicting outcome

3. Circle of Competence
Your circle of competence is the subject area that matches both your skills and
expertise.
Don't be afraid to niche down and build expertise, and then delegate the rest.
4. Inversion
Inversion is the practice of looking at things both forward and backward.
Think about all the ways something can go wrong so you can avoid them.
Ask what would prevent you from achieving your goals.
Play devil's advocate to test your ideas and make them stronger.
5. Fundamental Attribution Error
A cognitive bias to assume that a person's actions depend on what "kind" of person
that person is rather than on the social/environmental forces that influence the
person.
Assume people are lazy, not evil.
Distracted, not uninterested.
6. Measure vs Magnitude
There are two components that determine something's value to you:

- “Magnitude” — the value of something at a specific point in time
- “Measure” — the time period over which that something provides value
Bias towards marketing with high measure.

Both magnitude and measure are important, but they have very different purposes
and uses.
7. Cobra Effect
When an attempted solution results in unintended consequences.
The story goes that the government created a bounty for dead cobras to get rid of
them, but instead people bred them to collect the bounty and ended up releasing
more cobras than there was originally
Common culprits in marketing?
That website redesign that *lowered* conversions.
Pricing model changes that *lower* revenue.
Discounting that trains customers to buy only when there's a discount.
8. The Stages of Awareness
Eugene Schwartz covered this in his classic book Breakthrough Advertising way back
in 1966.
Tailor your marketing to the stage of awareness of your prospects and always be
pushing them to become "more aware"
9. Value to Price Ratio
“Price is what you pay, value is what you get.” — Warren Buffet
Price based on value, not based on cost or on profit margin.
Price objections are usually an indicator your P/V ratio is too low.
10. AARRR
Marketing today needs a holistic approach.
“Without acquisition, you don’t have a business. Without retention, you don’t have a
business for very long.” - @JordanGal
Start bottom-up so you don't have a leaky bucket.
11. Second-order thinking
Failing to consider second- and third-order consequences is the cause of a lot of

painfully bad decisions, and it is especially deadly when the first inferior option
confirms your own biases.
Case in point 👇
How freemium nearly caused our business to implode - Baremetrics

Three months ago, we introduced a Free plan…and it nearly brought Baremetrics
to its knees. Let’s take a look at what we did, how it affected our business and how
it was ultimately a failure.
https://baremetrics.com/blog/freemium-saas-implode
12. Law of Diminishing Returns
At what point does something stop working?
https://andrewchen.co/the-law-of-shitty-clickthroughs/
13. Ockham's Razor
Things are usually connected or behave in the simplest or most economical way,
especially with reference to alternative evolutionary pathways.
Simpler marketing is better marketing.
Strive for idea minimalism.
14. Overfitting
Overfitting occurs when you use an overly complicated explanation when a simpler
one will do.
Reject complexity, minimize assumptions, and don't let ideas bloat.
Usually the simplest explanation is the correct one.
15. Opportunity Costs
Ben Franklin once said "One is obliged sometimes to give up some smaller points in
order to obtain greater."
Opportunity cost is the cost of the next best option.
The best strategies and tactics are the ones you think "why didn't we start doing this
sooner?"
Bias towards action.
Bias towards efficiency.
Bias towards sustainability.
16. Pareto’s Principle
20% of a set of causes result in 80% of the effects.
What's the 80/20 of your marketing?
Double down on what works. Diversification is (mostly) a myth.
17. Local vs Global Maximums
Local optimum is a solution that is optimal within a neighboring set of candidate

solutions.
Global optimum is the optimal solution among all possible solutions, not just those in
a particular neighborhood of values.
Seek the global optimum.
Sure, you found an optimization that increased conversions by 50%, but is that the
best you can do?
What if there was a global maximum that tripled conversions?
18. Theory of Constraints
A funnel is a system of connected marketing tactics that lead someone to an end goal.
The theory of constraints says that a system’s performance is constrained by its

weakest link.
So what's the weakest part of your funnel?
19. Probabilistic Thinking
If you actually want to understand statistics and probabilities in marketing, I

recommend you start here 👇
Spoiler alert: Probability is very counter-intuitive
I've Built Multiple Growth Teams. Here's Why I Won't Do It Again.
Big success. Bigger failure. And lots of lessons. Learn why building a growth team
may be a multi-million dollar mistake.
https://cxl.com/blog/dont-build-growth-teams/
20. Minimum Path to Value
If you stripped away everything that wasn't absolutely necessary for someone to feel
comfortable making a decision, what would it look like?
This can apply to funnels, onboarding flows, checkout flows, micro-conversions,

really any multi-step process.
21. Hick's Law
The time it takes to make a decision increases with the number and complexity of
choices.
This comes back to Ockam's Razor & Overfitting.
Simpler = less time = easier decision
22. Framing
How a message is communicated affects the way it is received.
✅ 99% fat free

❌ Contains 1% fat
✅ 99% uptime
❌ 1% downtime
✅ 99% satisfaction
❌ 1% dissatisfaction
23. Human Action Model
In order to act:
- An individual has a sense of discomfort or unease with her current situation,
- That individual imagines a vision of a better state, and
- The individual comes to believe her action can realize that improved condition.
24. Pain Dream Fix
The problem with most marketing copy and sales pitches isn’t that it doesn’t explain
the product, it’s that it doesn’t explain who it’s for and why they should care about it.
People need to be sure that “this is for people like me.”
Start with the pains and the problems your customers encounter.
Then paint a picture of a better world.
And then show them how your product helps them fix their problems with the unique
features and capabilities that enables them to make their dream a reality.
25. Anchoring
When people are trying to make a decision, they often use an anchor or focal point as
a reference or starting point.
26. Commitment and Consistency
We are driven to be consistent in all areas of life.
This is why home try-on programs, auctions, contests, wishlists, and progressive
forms are so successful.
27. Loss Aversion
People feel losses more deeply than gains of the same value. In other words, it’s more
painful to lose something than to get that same thing.
28. Need to Complete

We, as humans, don’t like to leave things incomplete. We are motivated to finish a set
of tasks, even with no further reward other than the satisfaction of completing them.
It's the OCD in all of us.
29. Reciprocity
We feel a sense of obligation to return favors to people who have done something for
us. This rule works not only with people you know but also with strangers.
Giving is the ultimate marketing.
30. Rewards
Rewards are exactly what they sound like: a thing given in return for an action or
achievement.
These can be intrinsic or extrinsic. Fixed or variable.
31. Scarcity
When something is limited or unattainable, you want it more.
Think about it — would the Mona Lisa be as valuable if there were 100 of them?
In fact, this is why diamonds are so expensive. They've been marketed as rare, when
they're actually common.
32. Social proof

Social proof is a psychological phenomenon where people assume the actions of
others in an attempt to reflect correct behavior for a given situation.
“When you say it, it’s marketing. When your customer says it, it’s social proof.” -
Andy Crestodina
33. Triggers
Triggers are anything that sparks us to complete a particular action.
Use triggers to get prospects to take action.
34. Liking
People we like tend to have more perceived credibility than those that we do not like.
"People buy from their friends. So all things equal, make a lot of friends."
35. Authority
The authority principle is simple: We follow people who look like they know what
they’re doing.
This can come through titles, accomplishments, external signals, endorsements, etc.
If you're interested in learning more about how to apply these mental models for
marketing (including many more!) check out my course
Mental Models For Marketing

Timeless principles, frameworks, and psychological rules of marketing.
http://mentalmodelsformarketing.com
I'm closing enrollment September 6th until late November.
Check it out 😁
Jun 30, 2020 • 18 tweets • jmikolay/status/1278038597174779906
The Big Ideas of the Most Interesting People on Twitter:
Justin Mikolay
@jmikolay
In the past six months @david_perell has tweeted 3,000

times.
I combined all of them together and distilled the content

from 320 pages to ten. The result is a summary of his big
ideas, in three parts...
Behold Part : David's Writing Philosophy

2:24 PM · May 21, 2020
Tweet your reply
Justin Mikolay
@jmikolay
Behold the mind of @mkobach

Part : Social Media, Marketing, and Life Philosophy

1:28 PM · May 26, 2020
Tweet your reply
Justin Mikolay
@jmikolay
Channel the worldview of @shl

summary of his big ideas, in two parts…
Part : Business, Learning, and Life Philosophy

3:30 PM · May 29, 2020
Tweet your reply

Justin Mikolay
@jmikolay
Engross yourself in the wisdom of @JamesClear

summary of his big ideas, in three parts…
Part : Self-Improvement, Writing, and Life Philosophy

5:24 PM · Jun 3, 2020
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Justin Mikolay
@jmikolay
LISTEN to the words of @BerniceKing
I organized and distilled her last 3,000 tweets into a

summary of her big ideas, in two parts…
Read and Share Part : Social Justice and Social

Progress
3:30 PM · Jun 7, 2020
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Justin Mikolay
@jmikolay
Devour the philosophy of @EdLatimore

summary of his big ideas, in two parts...
Part : Growth, Self-Empowerment, and Self-Sufficiency

Mindset
3:20 PM · Jun 11, 2020
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•••
Justin Mikolay
@jmikolay
Step into the world of @jposhaughnessy

summary of his big ideas, in two parts:
Part : Successful Investing - Philosophy & Process

4:59 PM · Jun 20, 2020
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Justin Mikolay
@jmikolay
Be inspired by @dvassallo

summary of his big ideas on self-employment,
information products, and lifestyle design.
3:12 PM · Jun 26, 2020
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Justin Mikolay
@jmikolay
24 hours in a day
24 @jackbutcher tweets
24 big ideas
6:35 PM · Mar 7, 2020
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Justin Mikolay
@jmikolay
Leap into the psychology of @dremilyanhalt
I organized and distilled her last 3,000 tweets into a

summary of her big ideas, in two parts...
Part : Emotional Fitness and Human Behavior

8:51 PM · Jul 6, 2020
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Justin Mikolay
@jmikolay
Treat yourself to the poetically infused words of

@iambrillyant

Part : Love, Healing, and Growth Philosophy

9:23 PM · Jul 15, 2020
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Justin Mikolay
@jmikolay
Apply the knowledge of @eriktorenberg

summary of his big ideas, in three threads...
Thread : Careers, Finding Startup Ideas, Co-Founders,

and Raising a Seed Round
4:21 PM · Oct 14, 2020
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Justin Mikolay
@jmikolay
Channeling @eriktorenberg
A summary of his big ideas, in three threads...
Thread : Management and Leadership

8:29 PM · Oct 14, 2020
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Justin Mikolay
@jmikolay
I channel the worldviews of interesting people on Twitter.
I do that by organizing and distilling their tweets into a

summary of their big ideas. For my own education I
summarized the timeline of @JoeBiden, and it’s helped
me to look beyond the headlines.
9:19 PM · Nov 4, 2020
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Justin Mikolay
@jmikolay
Take a triple shot of @MorningBrew
I organized and distilled 12,000 tweets from

@businessbarista @austin_rief @tobydoyhowell and
@KinseyGrant into a summary of their big ideas, in three
parts...
: Business Building
: Building Yourself and Career
: Social Media Principles
6:58 PM · Jan 4, 2021
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Justin Mikolay
@jmikolay

10:22 PM · Feb 23, 2021
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Justin Mikolay
@jmikolay
A distillation of what @naval, @shl, and @benthompson

said about the creator economy on Clubhouse this
weekend:
4:42 PM · Mar 29, 2021
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Julian Shapiro @Julian
9 Jan • 13 tweets • Julian/status/1348001394104537089
THREAD: 10 significant lies you're told about the world.
On startups, writing, and your career:

People don't have short attention spans:
• They finish 3 hour Joe Rogan episodes.

• They binge 14 hour shows.
They have short *consideration spans:* they must be hooked quickly.
Point: Don't fear making great, in-depth content. But, ensure your first minute is
incredible.
In observing friends who’ve sold startups and made millions:
After a year, they’re back to toying with their old side projects.
They used their money to buy a nice home and eat well.
That’s it. They’re otherwise back to who they were.
Point: Aim to be fulfilled, not rich.
Reading many books is the most socially accepted vanity metric for adults.
You get zero kudos for reading 100 books a year.
You get massive kudos for learning efficiently and making interesting things.
Bloggers who post frequently (2x/wk) are rarely worth reading consistently.
I read for insights. And no writer can generate profound insights on a fixed schedule.
I aggregate writers who publish sporadically. When they post, they truly have
something to say.
The world is not run by exceptional people.
This is the hidden reason for imposter syndrome.
We mistakenly think imposter syndrome is due to low confidence/anxiety.

No, it’s caused by not accepting that your new, world-class peers aren’t that special.
It’s mostly discipline.
Success isn't an end state. Success is having the freedom to focus on the grind you
actually enjoy.
Most people should spend way less energy trying to get rich and way more energy
building a tight-knit friend group that will be with them until old age.
"You should work your butt off in your 20s."
This misses the point.
Your primary goal isn't to work hard. Your goal is to build leverage.
How? Start with delegation:
"Find someone who can do what you do at 70% the success. Teach them the extra
10% and be okay with 80%."
Beware signing up for tools that can read your email. This includes inbox apps and
Chrome extensions.
You're giving a team of 20-year-olds access to the equivalent of your ID, bank vault,
and diary combined.
Online privacy is an illusion.
If you construct your identity on what you’re a fan of (sports, media, brands), you’re a
vessel. You’re lending out ownership over your identity.
Instead, if you construct your identity on the things you create, you’re a craftsperson
—someone who keeps refining who they are.
Most friends aren't friends. They're acquaintances.
Friends phone you out-of-the-blue because they want to hear your voice. Friends
would drive you to the emergency room at 3 AM.
Friends are the family you choose, and they're key to happiness in old age.
Invest in good people.
And the biggest lie there is.

😂
•••
Kyle Byers @Kyle_Byers
Jun 15, 2021 • 29 tweets • Kyle_Byers/status/1404814707429609478
Required reading for any marketer or entrepreneur:
The 22 Immutable Laws of Marketing.
This classic covers launch strategy, brand positioning and

more.
It's GOLD.
Here are all 22 laws. 👇

#1: The Law of Leadership: it's better to be first than it is to be better.
Example:
Charles Lindbergh was the first to fly across the Atlantic solo.
No one remembers Hinkler, the second.
#2: The Law of the Category: if you can't be first in a category, set up a new category
you can be first in.
Example:
Amelia Earhart was the third person to fly solo across the Atlantic.
But she was the first *woman* to. Which made her globally famous.
#3: The Law of the Mind: it's better to be first in the mind than first in the
marketplace.
Example:
The Apple II succeeded over its competitors in part because of its easy-to-remember
name.
Compare "Apple II" to the IMSAI 8080, MITS Altair 8800, or Radio Shack TRS-80.
(Note: this book was published in 1993, so some of the examples are funny now. But
the fundamentals are timeless.)
#4: The Law of Perception: marketing isn't a battle of products, it's a battle of
perception.
What people think about a brand is what determines how successful it will be. Not
how good its products are.
Example:
As a motorcycle brand, Harley-Davidson can't sell cars.

#5: The Law of Focus: the most powerful concept in marketing is owning a word in
the prospect's mind.
The word can be benefit related, service related, audience related or sales related.
Examples:
Ketchup = Heinz.
Safety = Volvo.
Youth = Pepsi.
(Pizza) delivery = Domino's.
#6: The Law of Exclusivity: two companies cannot own the same word in the
prospect's mind.
When a competitor owns a word or position, it's futile to attempt to own the same
word.
Example: DHL owned "worldwide" so FedEx got "overnight". Which worked until
they shifted gears.
(Apparently, when FedEx was an upstart they captured market share by focusing on
"overnight" delivery.
But after succeeding that way, they tried to change their brand focus to "worldwide".
Which failed because people already associated "worldwide" with their competitor,
DHL.)
#7: The Law of the Ladder: the strategy to use depends on which rung you occupy on
the ladder.
Challenger brands shouldn't act as big as the market leader.
Instead, they should lean into the fact that they're smaller. E.g. personal service,
innovation, quality or simplicity.
#8: The Law of Duality: long term, every category gets dominated by two players.
Coke vs Pepsi. Listerine vs Scope.
So what should the #3 brand do?
Recategorize.
Serious gamers might see Playstation vs Xbox. But families choose Nintendo.
#9: The Law of the Opposite: if you're shooting for second place, your strategy is
determined by the leader.
Don't try to be better than the leader. Be different instead.
"The Pepsi generation" vs centuries-old Coke. Burger King's "broiling, not frying".
Wendy's "never frozen".
#10: The Law of Division: over time, a category will divide and become two or more
categories.
It's usually best to have a different brand for each one.
Example: VW owns Volkswagen, Audi, Porsche and Lamborghini. Each in a different

category.
•••
#11: The Law of Perspective: marketing effects take place over an extended period of
time.
E.g.:
Discounting hurts a brand because it teaches customers not to buy at regular,
"overpriced" prices.
Line extension boosts immediate sales but later undermines the original product.
#12: The Law of Line Extension: there's an irresistible pressure to extend the equity
of a brand.
"Full-speed ahead in all directions" doesn't work.
Better to launch a new, focused brand than to make Heinz baby food, A-1 poultry
sauce or Tanqueray vodka.
Ironically, another example they printed in 1993 was Microsoft trying to get into
spreadsheets and word processing… going up against market leaders Lotus and
WordPerfect.
Clearly line extension worked in that case. (And worked again with Google Docs and
Sheets!)
#13: The Law of Sacrifice: you have to give up something in order to get something.
3 things you can sacrifice: product line, target market, and constant change.
FedEx focused on overnight delivery of small packages. And put generalist Emery
Worldwide out of business.
Today we can see the law of sacrifice in niche SaaS businesses and DTC.
Even huge CPG corps like Kraft and P&G are mostly growing through focused DTC
brands.
Unilever acquired The Vegetarian Butcher, Dollar Shave Club, Schmidt's Naturals
and dozens more in the past 5 years.
#14: The Law of Attributes: for every attribute, there is an opposite, effective
attribute.
Companies often attempt to emulate the leader. But "they must know what works"
isn't good thinking.
Better to focus on a different, sometimes opposite attribute.
It's easy to think of recent examples here.
Twitter vs Instagram = text vs images.
iOS vs Android = streamlined and premium vs customizable and affordable.
Shopify vs Amazon = small businesses vs "the everything store".

#15: The Law of Candor: when you admit a negative, the prospect will give you a
positive.
One of the most effective ways to get into a prospect's mind is to admit a negative and
then twist it into a positive.
"With a name like Smucker's, it has to be good."
#16: The Law of Singularity: in each situation, only one move will produce substantial
results.
Many marketers see success as the sum total of a lot of small efforts.
But what works best is a single bold approach. (This refers to messaging and
products, not marketing channels.)
#17: The Law of Unpredictability: unless you write your competitors' plans, you can't
predict the future.
Detailed plans based on market research are usually wrong.
Better to come up with an angle or word of differentiation. Then base your long-term
marketing direction on that.
#18: The Law of Success: success often leads to arrogance, and arrogance to failure.
Ego is the enemy of successful marketing.
Brilliant marketers can think like a prospect thinks. They don't impose their own
views of the world on the situation.
#19: The Law of Failure: failure is to be expected and accepted.
Too many companies try to fix things rather than drop things.
A better strategy is to recognize failure early and cut your losses.
More companies should allow experimentation and de-stigmatize failure.
#20: The Law of Hype: the situation is often the opposite of the way it appears in the
press.
"When IBM was successful, the company said very little. Now it throws a lot of press
conferences."
When things are going well, a company doesn't need the hype.
#21: The Law of Acceleration: successful programs are not built on fads, they're built
on trends.
A fad is a single wave, while a trend is the tide.
Fads get lots of hype and burn out. Trends grow slowly.
E.g. Beanie Babies, pogs and fidget spinners vs Legos and Barbie.
#22: The Law of Resources: without adequate funding, an idea won't get off the
ground.
Marketing is a game fought in the mind of the prospect. You need money to get into a
mind.
The most successful marketers plow their earnings back into marketing for the first
2-3 years.
There you have it: the 22 Immutable Laws of Marketing.
Which one is your favorite?
Mine are 2, 5, 9 and 18.
For more tweets about marketing and entrepreneurship, follow me: @Kyle_Byers
Back to the top of this thread:
Kyle Byers
@Kyle_Byers
Required reading for any marketer or entrepreneur:
The 22 Immutable Laws of Marketing.
This classic covers launch strategy, brand positioning and

more.
It's GOLD.
Here are all 22 laws.

2:55 PM · Jun 15, 2021
Tweet your reply

19 Nov • 17 tweets • SahilBloom/status/1329458583537397765
First Principles 101
Many of the world's greatest thinkers and doers - from

@naval and @elonmusk to @nntaleb and @chamath -
tout the importance of first principles thinking.
But what is "first principles thinking" and how does it

work?
Here's First Principles 101!
👇👇👇
1/ First, a few definitions.
A "first principle" is a foundational assumption or proposition - it is foundational in

that it cannot be deduced from other assumptions or propositions.
Think of a first principle like an element. It cannot be broken down further. It is pure.
2/ "First principles thinking" (or "reasoning from first principles") is a problem-

solving technique that requires you to break down a complex problem into its most
basic, foundational elements.
The idea: to ground yourself in the foundational truths and build up from there.
3/ When we encounter difficult problems, our tendency is to rely on base level

assumptions we have been told are true (or believe to be true).
It's quick and easy to do so.
But it also leads to unimaginative, linear solutions that closely resemble all that has
been done before.
4/ This is called "reasoning by analogy" - it leads to solutions that are like something
else.
It can be a useful heuristic when speed is required and novel solutions are not the
goal.
But it falls short when dealing with complex problems in need of imaginative
solutions.
5/ Imagine the solution to a problem as a house. The foundation is the assumptions

upon which the solution rests.
If the foundation is shoddy, the house will collapse.
If the foundation is sturdy, the house will hold up.
First principles form a sturdy foundation for the house.
6/ To illustrate the flow of first principles thinking, let's look at a classic example.
The case of @elonmusk and his original @SpaceX rocket.
The complex problem? Sending a rocket to Mars.
The logical first step: to obtain a rocket.

7/ Musk discovered the cost of buying a rocket was otherworldly (sorry, couldn't
resist!).
Buying a rocket for $65 million was not only untenable, it was also grounded in
assumptions of how rockets have always been built and what they should cost.
He turned to first principles.
8/ He asked and answered basic, foundational questions.
What is a rocket made of? Aerospace-grade aluminum alloys, titanium, copper, and
carbon fiber.
What is the value of those materials on the open market? Just ~2% of the typical
rocket price.
So he decided to build his own.
9/ Rather than accepting the "truths" he had been told about the cost of a rocket,
Musk grounded his problem solving in first principles.
Today, @SpaceX rockets are safely delivering humans to space and the dreams of a
Mars voyage are alive.
Score one for first principles!
10/ There is no set way to establish first principles.
"Socratic questioning" - a technique where you use systematic questioning to drill-

down to fundamental truths - is one method.
@farnamstreet has a great primer on this in their article below.

First Principles: The Building Blocks of True Knowledge
First Principles tinking breaks down true understanding into building blocks we can
reassemble. It turns out most of us don’t know as much as we think we do.
https://fs.blog/2018/04/first-principles/#_ftn2
11/ Some questions you might ask...
Why do I believe this to be true?
How do I know this is true?
How can I support this belief?
What alternative viewpoints might exist?
In short, become an endlessly curious child again! Question anything and everything.
Ask why!
12/ The world is filled with unimaginative, copycat solutions to problems. These
(predictably) lead to linear outcomes.
Leveraging first principles thinking is difficult and time consuming, but it is also a
pathway to devising creative solutions that lead to non-linear outcomes.
13/ Aristotle defined a first principle as, "the first basis from which a thing is known."
The greatest thinkers and problem solvers agree: when solving a complex problem,
ground yourself in first principles and build your solution up from there.
It will not lead you astray.
14/ So that was First Principles 101! I hope it was a helpful primer on the topic.
For more on this topic, I highly recommend checking out @farnamstreet
(@ShaneAParrish) and the below piece by the great @JamesClear.
First Principles: Elon Musk on the Power of Thinking for Yourself

Read this article to learn how brilliant minds like Elon Musk use first principles
thinking to solve difficult problems and develop innovative solutions.
https://jamesclear.com/first-principles
15/ If you're interested in learning more on the amazing story of @SpaceX and how
@elonmusk has implemented first principles thinking into almost everything he
does, check out the fantastic book by @valleyhack.
https://www.amazon.com/gp/product/006230125X/ref=as_li_tl?
ie=UTF8&camp=1789&creative=9325&creativeASIN=006230125X&linkCode=as2&t
ag=sbloomadvisor-20&linkId=c230bfda5f802b7ae56ceeaf700159a1
16/ And for more educational threads on money, finance, business, and economics,
check out my meta-thread below. Turn on post notifications so you never miss a
thread!
Sahil Bloom
@SahilBloom
1/ An Allegory of Finance
I have been posting a lot of educational (and humorous!)

threads on finance, money, and economics.
My mission is simple: to demystify these concepts and make

them accessible to everyone.
All of the threads can be found below. Enjoy and please share!
8:17 PM · Jul 18, 2020
•••

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ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌ @david_perell

27 Mar 20 • 8 tweets • david_perell/status/1243636641660456960

My Twitter account is more valuable than my college

1. If you want to build an audience, help people. Teach

3. How can you build your audience?

4. How can you use direct messages?

5. What should you tweet about?

6. Why is Twitter so useful?

These ideas aren’t available anywhere else.

Sign up here to receive the emails.

When you tweet, you become a magnet for like-minded people.

See ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ 's other Tweets

Six threads on how to use Twitter effectively:

If you use it right, Twitter is the most powerful platform in

But Twitter does a horrible job of showing you its

Here are 10 of them you probably know nothing about:

44.1K 432 Copy link to Tweet

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2. Increase your social media presence (@AlexAndBooks)

Alex and Books

I've built an audience of 150k+ followers:

Here are 12 universal lessons that will help you grow on

1.1K 47 Copy link to Tweet

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3. Reduce noise and increase signal (@Julian)

4. DMs are the most powerful networking tool (@heyblake)

DMs are the secret key to Twitter success.

Here are 18 ways to use DMs to grow:

1.6K 59 Copy link to Tweet

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5. Never run out of Twitter ideas (@chrishlad)

If you suffer from tweeter's block..

I eventually overcame it.

Here are 4 steps to never run out of twitter ideas again:

363 25 Copy link to Tweet

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6. Build an audience FAST (@alexgarcia_atx)

I built my Twitter following from 1k to 40k in 50 days.

My email list from 0 to 7k in 2 months.

And I didn't spend a dollar.

Here are the 9 secrets to building an audience fast

7.3K 128 Copy link to Tweet

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But always remember:

7. Advanced search step-by-step guide (@dickiebush)

The most valuable Twitter feature you aren't using:

Here's the step-by-step guide:

7.3K 119 Copy link to Tweet

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If you enjoyed this:

2) Retweet the first tweet below!

One retweeted gets a free gift 🎁:

Six threads on how to use Twitter effectively:

2.1K 85 Copy link to Tweet

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Top tier audience-building guide:

Includes complementary scheduling software (@GetZlappo)

The Art of Twitter: Build a Business That Makes You $100/Day

I've built an audience of 150k+ followers:

Here are 12 universal lessons that will help you grow on

If you created a great piece of content, don't let it go to waste.

3 Ways to repurpose your Twitter content:

3) Expand your most popular thread into a blog or Reddit post.

2/ Capture Creativity Before It Cools Off