Medrana, Meilin Denise D.

AIS4B

I. Name of the Company

Filinvest Land, Incorporated

II. Nature of Business or products and services offered

Filinvest Land, Inc. serves as a real estate owner and developer. Established in
November 24, 1989 and formerly known as Citation Homes, Inc., the company mainly develops
and sells residential properties such as housing units, and subdivision lots. Its business
segments are divided into two parts, real estate and leasing. Aside from handling residential and
commercial properties, it also offers customer financial services.

III. Owners/majority shareholders

BOARD OF DIRECTORS

Name Position

Mercedes T. Gotianun Chairman Emeritus, Director

Jonathan T. Gotianun Chairman

Lourdes Josephine Gotianun Yap Director – President and CEO

Michael Edward T. Gotianun Director

Efren C. Gutierrez Director

Francis Nathaniel C. Gotianun Director

Nelson M. Bona Director

Gemilo J. San Pedro Independent Director

Ernesto S. De Castro Independent Director

Atty. Val Antonio B. Suarez Independent Director

IV. Vision Statement

“To be the most trusted place maker of environs that inspire and enhance a happy life.”

V. Mission Statement

 To enliven and enrich lives in Filinvest communities

 To enable and encourage the growth of our partners
 To create and add value for our investors
 To build platforms that create vibrant and sustainable ecosystems
 To respect and protect the environment
 To keep affordable housing at our core

VI. Mission Statement Analysis

1. Analyze the mission statement using the nine components (see Topic 3 of Module 1). 

2. Write down the components in a table as follows:

Component Specific Phrase or Recommendation

Statement

To enliven and enrich lives in

Customers Filinvest Land, Inc. is a
Filinvest communities
company that engages in real
estate development. It
strategically aims to acquire
growth in the middle-income
sector. The mission statement
only includes enlivening and
enriching the lives of those
who are within the Filinvest
communities.

This phrase in mission

statement can be specified by
also adding other target
customers such as the
middle-income segment and
other industries.

To keep affordable housing at

Products or Services Although Filinvest Land, Inc.
our core
has only mentioned housing
as the products and services
provided, it offers a wide-
range of services including
real estate and leasing in
 communities and housing,
condominiums, BPO Office,
buildings, shopping and
leisure centers, and medium
and high-rise buildings.

The mission statement could

include “To provide real
estate and leasing services in
maintaining affordable yet
quality housing, medium and
high-rise buildings.”

Markets N/A

Technology N/A

To enable and encourage the

Concern for survival, growth of our partners
growth and profitability
To create and add value for
our investors

To respect and protect the

Philosophy environment

To keep affordable housing at

Self-Concept our core

Concern for public image To build platforms that create

vibrant and sustainable
ecosystems

Concern for employees N/A

Revised Mission Statement:


Sources:

https://edge.pse.com.ph/companyInformation/form.do?cmpy_id=226

https://www.filinvestland.com/our-company/mission-vision-and-values

https://www.filinvestland.com/our-business