Pop Culture involves the aspects of Values - commonly accepted
social life most actively involved in by standards of what is considered right the public. It is widely determined by and wrong, good and evil, fair and the interactions between people in unfair, etc. their everyday activities: styles of Ideal Values - values members dress, the use of slang, greeting profess to hold rituals, and the foods that people eat Real Values - values that guide actual are all examples of popular culture. behavior Certain standards and commonly Norms – are standards and beliefs are visible in pop culture. expectations for behaving. There are With this commonality, pop culture two types of norms: influences and mirrors people’s 1. Formal norms also called mores everyday engagement in life. and laws, refer to the standards of Along this vein, popular culture may behavior considered the most be defined as the products and forms important in any society. Ex. Traffic of expression and identity that are laws, school rules and regulations, frequently encountered of widely community ordinances, etc. accepted, commonly liked or 2. Informal norms also called approved, and characteristic of a folkways and customs refers to the particular society at a given time standard of behavior that are less Culture can be used to refer to ‘a important. But still influence us how general process of intellectual, we behave. Ex. Table spiritual and aesthetic development’. manners, phone etiquette, public Culture might be to suggest ‘a ride manners, public conversation, particular way of life, whether of a party etiquette, etc. people, a period or a group ‘. Rituals - are established procedures Culture can be used to refer to ‘the and ceremonies that often mark works and practices of intellectual transitions in the life course. and especially artistic activity. *circumcision for boys in the Symbols - stand for something else Philippines and that often evoke various *Wedding rituals in the Philippines reactions and emotions. A symbol *Funeral rituals (gambling, death can be a strong motivator, a show of certificate, wearing of black dress, status, or even an act of defiance. etc) Symbols are powerful things that can *House warming rituals speak a thousand words. Theoretical Perspective of Culture Language - is a key symbol of any culture. It can be spoken or written. Functionalist Perspective is based on ownership and other economic or the assumption that the society is social gain). It explores the composed of many interrelated parts conflict between the poor and elite. that systematically work together to serve the needs of the society. It focuses on the relationship between parts of society and how they function for society’s benefit. This theory was postulated by Emile Durkheim. According to functionalism, an institution only exists because it serves a vital role in the functioning of society. If it no longer serves a role, an institution will die away. When new needs evolve or emerge, new institutions will be created to meet them. The Functionalist Perspective considers society as a complex system which suggest that the different social groups are Symbolic Interactionism the theory interdependent to each other. If assumes that we are all free to such group is no longer capable of construct our own sense of morality doing its role then it should be throughout our engagement in replaced by another that could everyday social life. satisfy the demand of a certain Symbolic Interactionism focuses on segment in the society. face –to-face interactions of people Functionalists believes that these and how they interpret each other’s social groups should possess a actions. collective action to maintain Pop Culture involves the aspects of solidarity and unity. social life most actively involved in by The different social group includes: the public. It is widely determined by home, education government, the interactions between people in religion, economy and media their everyday activities: styles of Conflict theory focuses on the dress, the use of slang, greeting competition among members of the rituals, and the foods that people eat social group over scarce resources are all examples of popular culture. (i.e., struggle for power, money, Certain standards and commonly fame, protection, control, position, beliefs are visible in pop culture. With this commonality, pop - Things stay the same for culture influences and mirrors long periods of time. people’s everyday engagement in - Folk culture is fading as life. popular culture is on the Along this vein, popular culture may rise be defined as the products and forms - Comes from small, of expression and identity that are additional communities frequently encountered of widely Pop Culture – Ideas are widespread accepted, commonly liked or and diffuse quickly approved, and characteristic of a - Adopts ideas from folk particular society at a given time. culture and adapts them Popular culture consist of the aspects to please the people of attitude behaviors beliefs customs - Things fade out and come and tastes that define the people of in quickly as tastes of the any society. people change. Popular culture is a ‘mass culture’. It - Popular culture is is hopelessly commercial culture. It is overtaking folk culture mass produced for mass with its fast pace and new consumption. Its audience is a mass ideas. of non-discriminating audience. Global culture and its impact to local Popular culture is to suggest that it is culture the culture which is left over after we have decided what high culture is. It Global culture is a set of shared is a residual category, there to experiences, norms, symbols, and accommodate cultural texts, and ideas that unite people at the global practices which fail to meet level. the required standard to qualify as Cultures can exist at the global, high culture. national, regional, city, Pop culture is the culture of the neighborhood, subculture and super common man and high culture is the culture levels. Such cultures are not culture of the elite. mutually exclusive but overlap in High culture is the consumption countless ways. patterns, mannerisms, Beliefs, Examples of Global Culture amusement, leisure activities, and tastes and preferences of a Business. Shared business habits, societies elite. Popular culture is the convention and expectations same thing; but for the masses. Sport. Shared sports for enjoyment Folklore – Prefers to keep ideas quiet and competition - New ideas almost always Holidays and Pastimes. Celebrated follow custom holidays and events in diverse manners but with commonalities too Change the local phenomenon to be some degree at the global level. more global Example is Christmas, New Year, Spread of cultural diversity and the Lenten season, etc. possibility of people to access any Fashion. Trendy styles, designs or culture that they want to know about materials that quickly spread and become easier. adopt by people globally. It may eliminate cultural diversity Diplomacy. Shared conventions and Pluralism in culture will enhance norms of international diplomacy. peace and understanding between Professions. Shared professional nations culture such as norms, ideas, Economics creates global market information, knowledge and symbols because of globalization that would promote professional Stronger countries try to inspire the development language of other countries Language. The desire to adopt common language that could be used Truths about local pop culture internationally in business, education, and other engagement Pop culture is market driven. across borders. Pop culture is fluid. Travel. Exchanged norms and Pop culture is entertaining. conventions for international Pop culture is unifying. travelers. Belief. Religious practices and rituals, Benefits of Globalization philosophies and other beliefs that It has led to robust and sharp are shared and practiced by people in economic growth and financial the global world. exchanges. e.g. free trade policies, Arts and Music. Shared various forms speed knowledge sharing and of arts and music of different genres international cooperation and and styles making people of varied collaboration. culture enjoy and appreciate the Opened the world of finance making value of commonalities and taste in exchange of capital easier. e.g. arts, and music. extinguishing mediators and Education. Shared educational collapsing barriers in economic norms and philosophies that would exchange. develop the full capacities of Increased human exchanges which students at an international level. pave the way to cultural exchanges Influence of global culture to local pop (customs, tradition, habits, etc.) e.g. culture migration, travelling, expatriation, education (exchanging of students and teachers. Culture shock is a psychological those differences and even to delight discomfort when engaging in a new in them. cultural situation. Top ten countries impacting global culture Acculturation the process of adjustment to the dominant culture. 1. FRANCE Assimilation the process of giving up 2. UNITED STATES cultural traditions and adopting the 3. JAPAN social customs of the dominant culture 4. BRAZIL of a place. 5. AUSTRALIA Taboo - Restrictions on behavior 6. ITALY imposed by social customs 7. SWEDEN 8. SWITZERLAND Cultural Awareness & Sensitivity 9. SPAIN Cultural Awareness - General term used Constant exposure of people to global to indicate that a person is conscious of culture can eat away at their local the similarities and differences within, culture. between, and among cultures. “In an era of global capitalism, cultural Cultural Sensitivity - Indicates that a distinctiveness can become more person not only has been an awareness important, not less important. Because of the nuances of one's own culture as it’s sort of what people have left.” well as those of other cultures, but also that he or she does not assign a negative or positive value to the differences within, between, and among cultures- accepts cultural differences non- judgmentally. Tolerance is the recognition of the universal human rights and freedoms of others, and is not a passive concept. Tips for fostering Tolerance
Live by the “golden rule”: Do unto
others as you would have them do unto you. View differences as positive. Don’t blame all people in a particular ethnic group, religion, etc. for the cruel actions of a few who happen to be from the same group. Remember, we all share the same world. To be tolerant is to welcome