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Mansueto

C&P Homes (Manny Villar) – SWOT Analysis

Introduction

Camella Homes, Inc. was formerly known as C&P Homes, Inc. and changed its name to Camella Homes,
Inc. in March 2009. The company was founded in 1977 and is based in Mandaluyong City, the
Philippines. As of April 25, 2007, Camella Homes, Inc. operates as a subsidiary of Vista Land & Lifescapes,
Inc. Camella is the largest homebuilder in Philippines real estate industry.

The SWOT analysis first identifies the strengths and weaknesses of the internal environment.

 Strength: An area of demonstrated competency and proven performance. Or, slack resources
(excess capacity) with potential for mobilization or reallocation
 Weakness: An area of demonstrated incompetence, mediocrity, or lack of distinctive

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achievement. Or, limits on resources that prevent them from being mobilized.

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The SWOT analysis then addresses threats and opportunities posed by the external environment (such as

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mortgage rates, changing demographic composition, public policies, labor force, employment and

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unemployment):

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Threat: An area that poses an obstacle; something that must be overcome.
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• Opportunity: A possibility due to favorable circumstances; an area that provides an edge.
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Strengths
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• low-cost and affordable residential housing properties

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• flexible financing schemes and payment options

• C&P homes customers are satisfied with the product
• Guaranteed homeowners' safety and security
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• convenient facilities and amenities that will enhance the lifestyle of the residents
• high quality and a product of modern technology
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• excellent locations near schools, hospitals and medical centers, places of worship, shopping
malls and leisure centers, government institutions, transportation hubs and main access roads.
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Weaknesses
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• House and lot areas offered are small.

• Others offer better housing properties
• bank financing only
• shortage of affordable new low-income housing in the market particularly in urban areas
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• less accessible by public transportations

Opportunities

• OFWs growing demand for residential housing

• More residential projects across the whole country
• growing housing need

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 • Investments
• Office buildings and opportunities for commerce are already integrated in the masterplan of a
Camella community
• largest homebuilder in Philippines real estate industry
• portfolio ranges from inner city townhouses to suburban single-family homes and mid-rise
condominiums to luxurious high-rises.

Threats

• growing number of competitors

• growth in the Philippine economy has not significantly reduced poverty
• rapid deterioration of urban environment
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 C&P Homes

About Camella Homes

Through the years, Camella has created an immense selection of affordable, high-quality Camella homes
with world-class settings and exquisitely themed master planned house and lot communities across the
country – each one carrying Vista Land's expertise in space planning, carefully thought out and
sustainable architecture, and an innate knack for selecting the most accessible and attractive locations.

As builders of top quality yet affordable housing in the Philippines, Camella has an enviable reputation.
With 40 years and counting, Camella has already built more than 400,000 homes in 39 provinces, and
104 cities and municipalities across the country.

Through the years, Camella Homes has grown to become the largest developer in the country. Our
master plan for success in simply- for every house that we build, we see a Filipino Family; For every
subdivision we create, we envision a Filipino Community.

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Vista Land and Lifescapes, Inc. has created a self-sustaining and integrated masterplanned city

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development called Communicity. Camella is the residential component of the Communicity. We are not

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just providing the Filipino family a mere residence but blending the bond of a community and the

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exciting bustle of the city.

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Camella has built more than 400,000 homes in 39 provinces and 104 cities and municipalities bringing
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you 23 innovative community developments like no other.
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Our blueprint for housing goes beyond providing high quality housing. It encompasses the passion to
create masterfully-planned residential projects that provide the perfect environment for raising not only
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our children but an entire community of families living in a quiet, peaceful and friendly neighborhood.
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Camella Homes’ roots as a housing developer date back to the early seventies with the first development
project undertaken by our founder Manny B. Villar Jr. Under his leadership, we have grown to be the
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largest housing developer in the Philippines today.

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Vital to our continuing leadership and industry is a dynamic and highly responsive network of
independent contractors and brokers. We maintain relationship with over 100 general and specialist

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 contractors and over 400 independent brokers who use over 16,000 agents to help potential home
buyers find their house of their dreams.

More so, Camella Homes remains a beacon of hope for overseas Filipino workers seeking to realize their
dream of owning homes.

  

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 References

https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=8274363

http://camellahomes.webs.com/history.htm

http://www.camella.com.ph/about-us

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