EXCEL ASSIGNMENT 4

DATE: August 1st, 2021

TO: Dr. Joe Teng
FROM: Nguyen Anh Tu
SUBJECT: Excel Assignment 4

Part One – Pivot Tables

1. What are the averages for purchases in each region?
 The average for purchases in East region is 41.86$
 The average for purchases in North region is 32.48$
 The average for purchases in South region is 42.94$
 The average for purchases in West region is 38.08$

2. What form of payment is most common?

The most common form of payment is credit.

3. Where does customers mostly shop, at work (most likely between 8:00 and 17:00) or at
home?
Customers mostly shop at work.
Part Two – Analysis
First, about the company's approach, it is not effective. The weakness of this approach is that the
company's efforts are divided equally between web banner ads and email ads, and the four
regions also have the same amount of resources, but the outcome from these are not equal.
According to the data and graph, the total sales from web banner ads and email ads are 13,930
and 5,871. It means that the total sales earned from the web is about 2.3 times greater than email.
Not just that, the number of transactions from the web is 368, which is also more than two times
bigger than email (142). So, I believe that the company should invest more in web banner ads
because it brings more profit.

The total sales and number of

transactions from 2 sources

The sales from web and email in 4 regions graph

Moreover, the sales and the number of transactions from the North are poor compared to the
other three regions. Besides, the West region has greater sales as well as more transactions than
the other three regions. Because the outcome from the West has outperformed the other three
regions, the West region should be concerned. The company should give the West region more
resources to maximize its potential.

Region Total sales Number of transactions

East 4227.87 101
North 2988.07 92
South 4551.83 106
West 8033.84 211
The sales and number of transactions in each region

Next, in terms of payment methods, credit has 322 transactions and a total sales of 12,692. On
the other hand, Paypal only has 188 transactions with a total sales of 7,108. Even though the
outcome of Paypal is poor compared to credit, but that is acceptable. From the customer's
perspective, payment from a credit card is safer than Paypal; that is why it has a better outcome.
However, Paypal has its advantages, and it has the potential to grow in the future. Because of
that, there is no need to change this category.

Row Labels Sum of Amount Count of Payment

Credit
East $3,154.95 75
North $1,372.20 55
South $3,171.12 65
West $4,994.67 127
Credit Total $12,692.94 322
Paypal
East $1,072.92 26
North $1,615.87 37
South $1,380.71 41
West $3,039.17 84
Paypal Total $7,108.67 188
Grand Total $19,801.61 510

The sales and number of transactions of the 2 payment methods

In terms of product, book revenue is 15,316.23, and it also has 283 transactions. Online product
revenue is 4,485, and it has 227 transactions. It can be seen that book is much more profitable
than the online product. Because of that, I believe that the company should put more effort into
advertising books to maximize the revenue.

Row Labels Sum of Amount Count of Product

Book $15,316.23 283
Online $4,485.38 227
Grand Total $19,801.61 510

The sales and number of transactions of the 2 products

To conclude, the advertising plan should be changed. The company should focus on advertising
books through web banner ads. The West region should be the main region because it brings the
highest profit. And about the payment method, the company doesn't need to change it.