Quick Kare

Hannah Schmidt
Address
(724) 555 8121
email
April 21, 2019

This document contains confidential and proprietary information belonging

exclusively to Quick Kare LLC. Do not copy, fax, reproduce, or distribute without
permission.
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Table of Contents
Executive Summary
............................................................................................3-4
The Company
Company Description:
Vision Statement ....................................................................................... 4
Mission Statement .................................................................................... 4
History/Background ................................................................................. 4-5
Product/Service:
Product/Service ....................................................................................... 5
Industry ................................................................................................... 5-6
The Market
Market and Target Customer .........................................................................
Competition and Competitive Advantage ..................................................... 7
Marketing Strategy ....................................................................................... 8-9
The Organization
Legal Structure .............................................................................................. 10
Key Personnel ............................................................................................... 10
Location ........................................................................................................ 10
The Financials
Source and Use of Funds .............................................................................. 11
Loan Request ................................................................................................ 11
Notes to Financial Forecast .......................................................................... 12
Income Statement ......................................................................................... 13
The Appendixes
Industry Report ............................................................................................ 14
County Demographics ................................................................................. 15-17
Owner’s Resumes ........................................................................................ 18-20

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 Executive Summary

Quick Kare is a new, inventive idea that would change the medical world as
we have known it today. It is designed for those who need quick, efficient care for
their child, but is presented in a warm and welcoming environment. It is staffed
with those who specialize in pediatrics and gives off the same experience without
the wait. Hannah Schmidt is the self-owner of this business and has been inspired
from experiences in her past childhood.
Growing up, she always dealt with the impersonal visits to MedExpress
after a sudden cold or injury. The outcome appeared to be the same every time
with not much effort put forth. If her mom wanted to go to the pediatrics office,
she would have to get an appointment and may not even be seen that day. The
goal of Quick Kare, is to eliminate all these issues and provide more for their
customers.
Though there are businesses that share similarities to Quick Kare, there is
nothing quite just like it. While hospitals may provide urgent care to its patient,
they fail to be specifically catered towards children, while also creating a very
impersonal environment. If a parent desires specific attention for their child, they
must make an appointment at a pediatrics office. The business would start out in
a large building located in Riverside-San Bernardino-Ontario, CA, which has a
28.7% child population rate. For a business catered towards children, this is a
prime location.
A loan would need to be granted, due to the heavy expenses that a medical
center usually entails. It is requested that 1,000,000 is given to cover the cost of
these amenities over the next year. .In order to make this business a success,
advertising would also be necessary due to the competitiveness of this industry.
Because of the popularity of the medical world, local TV advertising would be
needed in order to get the name of the company heard. Paper advertising would
also be done with other partnerships involved in the company.
Like other healthcare businesses, partnership would also be required with
several other companies. Working with local pharmacies in the area to provide
not only prescriptions, but also to promote the medical center would be taken
into action. Also, partnerships with local Rec Centers would occur to promote
healthy living and vice versa. Both of these partnerships would be advertised via
pamphlet or flyer. To attract customers, the first grand opening would include fun
events for the children located outside of the building. This fun initiative will
hopefully bring back customers to the building in the future. Eventually, the

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business Quick Kare hopes to expand and open several buildings to an array of
cities.
It is Quick Kare’s mission to provide not only quick and efficient, but also
warm and welcoming specialized care for children all over the country. We want
to make each patient feel like their being taken care of by family, and not some
stranger with a stethoscope. Our goal is that each family feels comfortable and
content in our office and know that their child is in the greatest hands possible.

Vision Statement: ​“The quickest care for your kid!”

Mission Statement:

Quick Kare wants its customers to know that each employee has the
essential skills and abilities of a pediatrician and takes care of its patients just as
professionally. We do not want to take away the integrity of a pediatrics office,
we just want to expand upon it in a quick, efficient manner. The overall objective
of Quick Kare is to create a hospital/pediatric office for children up to the age of
18. Connections with pharmacies will be involved for prescriptions of each child,
as well as a partnerships with rec centers to promote a healthy, active lifestyle.
The future goal of the business is to expand across the country, so everyone can
experience this quick and efficient care for their child.

Company History/Background:

Hannah Schmidt, the company owner as well as current staffed

pediatrician, has always carried a deep passion for helping children. Growing up in
a large neighborhood full of younger children, she has always put herself if the
role of caregiver. Although an only child, she made sure that she had surrounded
herself with children everyday throughout the course of her childhood. From an
early age she has always known that she wanted to help others, especially kids.
Fast forward the next few years, she went back and forth on how she
wanted to aid to children. There was always the physician assistants route, or
nurse practitioner. Ultimately, she decided that she wanted to attend college and
medical school to become a pediatrician. She attended Seton Hill University
where she received her undergraduate, and then ​University of California--San
Francisco, to finish her schooling. After 6 years of residency and an internship,
she created her own practice.

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 Over the next 5 years, her business was a success. She had a large number
of patients, whom she considered family. As soon a child entered the facilities
doors, they were guaranteed to return. However, while running her own
pediatrics office, she came to a realization. While she was provided a warm
welcoming environment to children of all ages, something was missing. On her
own, she was not able to complete this care in a timely manner like other
facilities. At that moment, Quick Kare came into action.
She decided that she wanted to take this warm environment, and
employee numerous nurses and physician assistants to work long beside her. She
decided to pack up and move herself to San Bernardino California, to open her
own business. As for the future of the plans of the business, she plans on treating
children under the age of 18, with no appointment necessary. Like her old
practice, her goal is to still become family with each and everyone of her patients.
Those of San Bernardino, are patiently awaiting for the arrival of Quick Kare, with
the certainty that their children will be in good hands.

Product/Service:

Specifically, the company offers a warm, welcoming environment for

children under the age of 18, all while receiving quick and efficient care. No
appointment will be necessary, and a pricey bill will not be expected. Anything
from strep throat, to the sudden flu can be taken care of in this facility. Parents
should know that their child will be taken care of by well trained professionals and
be treated like patients in a pediatrics office.
Employee’s will consist of nurses, physicians assistants, and pediatricians
all depending on the severity of the case. The cost of the an average appointment
at this facility will be $100-$200, depending upon insurance costs. With
medication, clients will be sent to local pharmacies to pick up prescriptions
prescribed by your doctor.

Industry Research:

After research, the following has been concluding about the industry. Over
the course of the years, U.S. healthcare spending grew 3.9 percent in 2017,
reaching $3.5 trillion for the industry. Reports predicted a 4.82 percent growth
rate in 2018. As for the GDP, health spending accounted for 17.9 percent in 2017
and up to 18.2% in 2018. There are no demographic issues involving the business
and will be successful year-round. In the next eight years, it is projected that 3.2
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million new jobs will be created in healthcare and is considered the largest US
employer. This information has been taking from several reputable sources such
as Hoovers Database. According to ​Chron​, ​for physicians and surgeons overall,
which includes pediatricians, the bureau predicts that employment will grow 24
percent between 2010 and 2020, faster than the average for all occupations. In
2016, 713,800 people were employed in the U.S. as physicians and surgeons. This
number is only going to escalate over the next 10 years.

Market

Target Customer:
The target customer is a middle-class parent age 27 to 55. The gender of the client
is typically female and may be married or divorced. An increase in family size only
provides more service for the business, although having two to three children
would most likely be the average. Level of education, and occupation are varied.
As long as they can cover the costs of the healthcare, they are included in the
Target Market. Every ethnic group and race are including in the demographics.
The average household income they are making is $55,000. They are located in in
Riverside-San Bernardino-Ontario, CA, which has a 28.7% child population rate.
Specifically, the location of the business will be in the area of Fontana, which has
a population of 211, 815 as of 2017 with many families. According to ​Nationwide
Children,​ it is an essential that a child has a personal connections with their
pediatrician which every mother desires. With this being one of Quick Kares
standards, this will be a big step in launching the business.

Competition:

Pediatrician Office
San Bernardino Hospital

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Pediatrician Office ● Warm welcoming ● Appointment
environment necessary
● Can be costly
San Bernardino Hospital ● Quick care ● Not a warm,
(Dignity Health) ● No appointment welcoming
necessary environment
● Can be costly
● Impersonable

Competition:

Competition that Quick Kare would face includes, hospitals, pediatric offices, and
other healthcare facilities. Luckily, although hospital’s provide speedy care, they
do not provide the warm environment of a pediatric office and vise versa. Though
not one of these carries all the traits that this business has, popularity oftentimes
overrules. The business will need to come up with creative ways to get the name
Quick Kare heard throughout Riverside San Bernardino. In the future, several
buildings would be need in order to have the business run successfully.

STRENGTHS WEAKNESSES
INTERNAL: INTERNAL:
● Specified towards children ● Money
● Warm welcoming environment ● Limitation of clients (kids only)
● Affordable ● Not a lot of facilities

EXTERNAL: EXTERNAL:
● Partnership with pharmacies ● More popular competition
● Rec Center advertising ● Stealing of business ideas

Marketing Strategy:

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As for marketing, several approaches will be made. Advertising with pamphlets
among partners will be taken place. This will be done with local pharmacies, as
well as neighborhood rec centers.However, that will not make the business
successful alone. Local commercial ads will be necessary in order to really bring in
customers. Also, a possible website that allows customers to gain on the
knowledge of the healthcare facility will be taken place.

Full page needed, cost of marketing, names of publications, etc.

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