Professional Documents
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Business Writing: Business Letters, and Memorandum
Business Writing: Business Letters, and Memorandum
BUSINESS
WRITING:
BUSINESS
LETTERS, AND
MEMORANDUM
0
READING AND WRITING
4
CONTENT STANDARD PERFORMANCE STANDARD
• The learner understands the The learner produces each type of
requirements of composing academic academicwriting and professional
writing and professional correspondence following the properties of
correspondence. well written texts andprocess approach to
writing.
SPECIFIC OBJECTIVES
At the end of this module, you are expected to be able to:
a. distinguish academic writing from professional writing;
b. describe the features that make a piece of academic writing;
c. analyze the features of academic writing;
d. discern the importance of learning how to write academic text;
e. explain critical reading as a form of reasoning;
f. identify the claims explicitly or implicitly made in a written text;
g. produce a comprehensive article critique following the properties of well written texts
and process approach to writing;
READING AND WRITING
BUSINESS WRITING
1. Instructional
It is directional and aims to guide the reader through the steps of completing a task.
A user manual and a memo issued to employees fall aptly under instructional category.
2. Informational
It pertains to recording business information accurately and consistently. It
comprises documents essential to the core functions of the business for tracking growth,
outlining plans, and complying with legal obligations. Financial statements of a company, minutes
of the meeting and report writing are examples under this category.
3. Persuasive
It is to impress the reader and influnce their decision. It conveys relevant information
to convince them that a specific product, service, company, or relationship offers the best value.
It is generally associated to marketing and sales. Proposals, sales emails and press release are
examples of this category.
4. Transactional
It includes day-to-day communication at the workplace through email, official letters,
forms and invoices. These documents are used to progress general operations. They are also
used to convey positive and negative news, often associated with human resource processes.
BUSINESS LETTER
A business letter is a professional type of letter written for correspondence between
a company and another business or an organization and its customers. It follows an
approved structure with a tone that depends on the relationship shared between the two
parties. Since this letter serves as a means of communication for a commercial purpose, it is
likely to contain valuable information on a business-related concern.
It must be clear, concise, and courteous to relay information effectively. Although you
can always use notes and memos to make announcements, business letters tend to be more
formal in nature—making business letters more appropriate for setting requests, forwarding
complaints, and delivering a sales pitch.
READING AND WRITING
being addressed as Miss, Mrs., or Ms. If you important. In the first paragraph, consider a
are unsure of a woman's preference in being friendly opening and then a statement of the
addressed, use Ms. If there is a possibility main point. The next paragraph should begin
that the person to whom you are writing is a justifying the importance of the main point. In
Dr. or has some other title, use that title. the next few paragraphs, continue
justification with background information and
4. Attention Line: It is used when the writer supporting details. The closing paragraph
wishes to address the whole company but should restate the purpose of the letter and,
wants to bring it to the attention of a in some cases, request some type of action.
particular person in the company.
7. Complimetary Close: It refers to the
5. Salutation: It refers to the writer’s expression used to end a letter.
greeting to the reader. Highly formal: Respectfully yours,
Respectfully, Very Respectfully yours
*If you know the person and typically Polite and Formal: Very truly yours,
address them by their first name, it is Yours very truly, Yours truly
acceptable to use only the first name in the Less Formal: Sincerely yours, Yours,
salutation (for example: Dear Grace:). In all Cordially yours
other cases, however, use the personal title Informal and Friendly: As ever, Best
and last/family name followed by a colon. regards, Kindest regards, Regards
Leave one line blank after the salutation.
If you don't know a reader's gender, use a 8. Signature Block: It includes the
nonsexist salutation, such as their job title signature and the typed name of the
followed by the receiver's name. It is also sender. The typed name can be in all caps
acceptable to use the full name in a or CLC format.
salutation if you cannot determine gender.
9. Identification Initials: It indicates the
typist’s initials if the sender is not the one
who personally typed the document.
For example, you might write Dear Grace 10. Enclosure Notations: These are the
Valentino: if you were unsure of Grace' attachments to the letter.
gender. Enclosures (2)
Dear Sir: Enclosure
Sir: Enc. / encl.
Dear Mr. Valentino 11. Copy Notation: It indicates the name of
the secondary recipients of the letter. It is
6. Body: It contains the message of the indicated by cc: (carbon copy or courtesy
letter. copy).
*When writing a business letter, be careful
to remember that conciseness is very
READING AND WRITING
Your Name
Address
Phone Number
E-mail (optional)
Date
Name of Receiver
Title
Company Name
Address
Dear __________:
When writing a letter using full block form, no lines are indented. Include your
name, address, and phone number where you can be contacted, as well as the
date. You then include the name and address of the person you are sending the
letter to.
Add your phone number where you can be contacted in the last paragraph. If the
receiver needs to use a relay service to call you, briefly explain that you are deaf/
hard-of-hearing and that s/he can call you through relay. Give the receiver
his/her state relay number and explain that s/he will need to give the operator
your number. Then give him/her your number.
Sincerely,
Your Signature
Your Name
Your Title
READING AND WRITING
2. Modified Block
It is another widely utilized format. In this type, the body of the letter and the sender's
and recipient's addresses are left justified and single-spaced. However, for the date and
closing, tab to the center point and begin to type.
Your Name
Address
Phone Number
E-mail (optional)
Date
Name of Receiver
Title
Company Name
Address
Dear __________:
When writing a letter using full block form, no lines are indented. Include your
name, address, and phone number where you can be contacted, as well as the
date. You then include the name and address of the person you are sending the
letter to.
Add your phone number where you can be contacted in the last paragraph. If the
receiver needs to use a relay service to call you, briefly explain that you are deaf/
hard-of-hearing and that s/he can call you through relay. Give the receiver his/her
state relay number and explain that s/he will need to give the operator your
number. Then give him/her your number.
Sincerely,
Your Signature
Your Name
Your Title
READING AND WRITING
3. Semi-Block
The final, and least used, style is semi-block. It is much like the modified block style except
that each paragraph is indented instead of left justified.
Keep in mind that different organizations have different format requirements for their
professional communication.
Semi-Block Form
Your Name
Address
Phone Number
E-mail (optional)
Date
Name of Receiver
Title
Company Name
Address
Dear __________:
When writing a letter using semi-block form, indent each paragraph. First
include your name, address, phone number, and the date. This information should
be located at the top of the page, either in the center, or indented on the right side
of the paper. You then include the name and address of the person to whom you
are sending the letter.
At the end of the letter, place your signature on the right side of the page.
Don't forget to provide any relay information if necessary.
Sincerely,
Your Signature
Your Name
Your Title
READING AND WRITING
4. Simplified
Simplified-style business letters contain all the same elements as the full-block and
semi-block letters. Like the full-block format, the simplified format left-justifies every line
except for the company logo or letterhead. The date line is either slightly right of center or
flush with the center of the page. Letters written in the simplified format have fewer internal
sections, such as the body, salutation and date line.
Your Name
Address
Phone Number
E-mail (optional)
Date
Name of Receiver
Title
Company Name
Address
When writing a letter using simplified style form, put the date on the left. Then, put
the receiver's name, and his/her title, company name, and address.
Write a subject line instead of a salutation. The subject line must be in all capital
letters.
At the end of the letter, put your name and title, all in capital letters.
YOUR NAME
YOUR TITLE
READING AND WRITING
5. Indented
It is the oldest style of writing business letters. In an indented format letter, the first word
of every paragraph is written leaving some (two or four) spaces from the left margin. Other
parts are arranged- date is right margin, inside address left margin, subject is in the middle of two
margins and complement close in the right margin, etc.
Indented Format
Your Name
Address
Phone Number
E-mail (optional)
Date
Name of Receiver
Title
Company Name
Address
Dear __________:
When writing a letter using indented form, indent each paragraph. First include
your name, address, phone number, and the date. This information should be
located at the top of the page, either in the center, or indented on the right side of
the paper. You then include the name and address of the person to whom you are
sending the letter.
At the end of the letter, place your signature on the right side of the page. Don't
forget to provide any relay information if necessary.
Sincerely,
Your Signature
Your Name
Your Title
READING AND WRITING
***Font
Another important factor in the readability of a letter is the font. The generally accepted
font is Times New Roman, size 12, although other fonts such as Arial may be used. When
choosing a font, always consider your audience. If you are writing to a conservative company,
you may want to use Times New Roman. However, if you are writing to a more liberal company,
you have a little more freedom when choosing fonts.
***Punctuation
Punctuation after the salutation and closing - use a colon (:) after the salutation (never
a comma) and a comma (,) after the closing. In some circumstances, you may also use a less
common format, known as open punctuation. For this style, punctuation is excluded after the
salutation and the closing.
Here are some of the most common types of business letters and their basic descriptions:
For sample of each of the letters, check the attachment in your Genyo accounts or the
appendices.
A cover letter is a business letter typically sent with your resume when applying to a job.
While not all employers require a cover letter, it is a great opportunity to explain your professional
experience, qualifications and interest in the company and job. A cover letter is not just sent alone;
it is always with a resume (that’s why cover letter), and not all information are stated in it (because
it is not an application letter) rather it further directs the reader to the document (resume).
A cover letter should include the following sections:
a. Contact information
At the top of your cover letter, include your name, phone number and email address to ensure
the reader knows how to contact you after reviewing your application.
b. Salutation
Begin the letter by addressing the person to which you are writing the letter. This person
may be the hiring manager, department head or other company representative identified in the
job listing. Use a gender-neutral greeting such as “Sir/Ma’am”.
If you’re unsure of their name, use the most relevant job title such as, “The
Manager”
READING AND WRITING
Avoid using “To Whom It May Concern,” since it may come across outdated or impersonal.
c. Purpose of the letter
In your introduction, discuss why you are writing by mentioning the job title, the
company name and where you found the job listing. Showcase your research on the job and
company by expressing specific interest in both, explaining why you were drawn to the job posting
and what interests you about their organization.
d. Qualifying skills
In the body of your letter, highlight the specific skills that make you a strong candidate
for the open position. Your cover letter should complement your resume, so build off of the
information in your resume to provide more specific details of your professional experience. If
possible, include a brief anecdote that represents your relevant skills, experience and qualities
from the employer’s job description.
e. Conclusion
End the cover letter with a memorable statement about why you are a good fit for the
open position. Include a call-to-action that encourages the reader to follow up on your application
should they want to interview you and learn more about how you could fit into their company.
2. Letters of recommendation
A letter of recommendation is written on behalf of another professional to verify his
or her qualifications and work ethic. A letter of recommendation can strengthen an
application for employment, higher education or another professional opportunity.
A recommendation letter should include the following sections:
a. Relationship of the recommendation
The letter should state the relationship of the person making the recommendation to
ensure the reader knows what qualifies the writer to speak on the applicant’s behalf.
Recommendation letters are often written by coworkers, supervisors, mentors or teachers.
b. Evaluation of the candidate’s qualifications
The recommendation is often the body of the letter and speaks directly to the
candidate’s skills, character traits, professional goals and their potential in the program or
position. The qualifications in this section should be relevant to the program or job for which the
writer is recommending the professional.
c. Examples
The writer should include specific examples of how the candidate demonstrated their
skills during their time working together. This information can help prospective employers
understand how exactly the candidate positively impacts their peers and employers.
d. Closing statement
The recommendation letter should conclude with a final confirmation of the candidate’s
qualifications with the writer’s contact information should the reader want to know more.
3. Sales letters
The purpose of a sales letter is to introduce a service or product to a client or customer.
It aims to drive readers to act according to what you want them to do. Sales professionals often
use these letters when making new contacts with prospective buyers or strengthening
relationships with longtime clients. A good sales letter starts with a strong statement that aims
to attract readers and capture their interest, which may persuade them to choose you over
your leading competitors. It also details the benefits that readers may acquire if they choose to
respond to your sales call.
A sales letter often includes the following:
a. Description of product or service
Include specific details about the item or service you are offering. Consider identifying
a possible solution this product or service provides to the recipient to best demonstrate its value.
READING AND WRITING
b. Cost
Some letters include information about the price of the product or service, especially if
the buyer is a current patron. It may be included if the cost was already discussed in a previous
meeting as well.
c. Call to action
Include directions to the reader explaining how they should take action if they want to
buy. You may include your contact information, the best times to reach you and a date by which
they should reply to take advantage of your offer.
4. Letters of resignation
A letter of resignation informs your employer of your intent to resign. While you may
verbally notify your coworkers and employer of your plans to leave, many organizations prefer to
have an official letter for documentation purposes.
A letter of resignation often includes the following:
a. Statement of resignation
Begin this letter with the official statement declaring that you are resigning from the
company.
b. Reason for leaving
Depending on your situation, you may consider mentioning why you are leaving so
your employer understands your decision. This may include accepting an opportunity
elsewhere, pursuing higher education or relocating.
c. Dates
Include the date on which you are delivering the letter and the date of your official last
day of employment. This step can ensure your employer can best prepare for your leaving and
fill your position.
d. Thank you
Consider thanking your employer for the opportunity and the skills you gained while
working for them. This step is a professional courtesy that can strengthen your professional
relationship with your employer should you need their recommendation in the future.
6. Complaint letters
Complaint letters are usually sent by consumers to businesses when they are unhappy
with a service or product. Businesses may also occasionally need to write a complaint letter.
READING AND WRITING
For example, an employee may be asked to write a complaint letter on behalf of a company who
is dissatisfied with a product.
Components of a complaint letter include:
a. A formal greeting: Although you are not satisfied over a matter, express greeting formally and
politely.
b. A description of the purchase: Include all pertinent details, such as an account number or
order number, what and how much of a product or service was purchased and when the
transaction occured.
c. Explanation of the problem: Clearly state the problem you have encountered with the
product or service. For instance, the product does not work properly, the service was not
performed correctly, you were billed the wrong amount, something was not disclosed clearly or
was misrepresented.
d. Specific request or resolution needed: Propose a satisfactory solution, such as a refund or
discount on services performed, a repair or an exchange.
7. Apology letter
An apology letter is an important tool in the workplace that acknowledges a mistake,
expresses regret and asks for the letter recipient's forgiveness or patience. Apology letters
create a formal record of your admitting to and attempting to rectify a mistake or failure.
An apology letter should include the following:
a. An acknowledgement of the mistake
Begin by explaining what you have done wrong and acknowledge the consequences
of your mistake. Owning up to your mistake from the very beginning of your letter shows sincerity
and will help ensure your recipient hears about your mistake from you instead of someone else.
Confronting your mistake and reaching out to the affected party directly will help you resolve the
issue as quickly as possible.
b. A sincere apology
A sincere apology will involve saying you are sorry without any caveats or attempts to shift
blame to anyone else. Expressing a genuine regret for the consequences you caused may be
sufficient in earning your recipient's forgiveness.
c. Your plan to fix the problem
Assure your recipient you will do everything in your power to correct the matter, and
share the specific steps you will take to do so. Be willing to make whatever personal sacrifices
are necessary to make things right with your reader.
8. Welcome letters
A welcome letter is a formal way of introducing a company or employee and provides
basic information to the recipient. For example, while a new employee welcome letter provides
employees with the information to help them better prepare for their first day of work, a new
customer welcome letter thanks the customer for their business and provides them with an
overview of the company. Overall, these letters use a welcoming tone to help establish a greater
working relationship.
A welcome letter usually includes the following:
a. A warm greeting
The first few lines of your letter may differ depending on your intention. For example, if
you're writing a new employee welcome letter, emphasize your enthusiasm about them joining
your team. For a new customer or client welcome letter, start by expressing your appreciation for
their business.
b. Personalized information
Personalize your letter by referencing prior conversations you've had. If you're writing
a welcome letter for a new employee, explain why you're excited to have them by mentioning
READING AND WRITING
something that was discussed during their interview. If you're writing a new customer letter,
reassure them about the value of the product or services they purchased. In a new client welcome
letter, reassure them of how you can meet or exceed their expectations.
9. Request letters
A request letter is a way to formally ask for something in the workplace. You can use
this letter to request a raise, a training class, a recommendation or even a meeting to ask for a
promotion. Letters of request can also be a beneficial way to acquire specific information.
address, phone number or website. If you are announcing something internally to employees,
such as a merger, you can offer a point person for employees to direct their questions.
Parts of a Memo
Most Important
7. Body: contains the message of the memo.
Information • Paragraphs are single-spaced internally but
double-spaced and triple-spaced to separate the
paragraphs.
Supporting Data and • Paragraphs in the memo are not indented.
Examples • When discussing a number of subtopics, a
topic heading may be used so that the readers
can quickly locate information. Never indent the
Least Important
Information first line of each paragraph.
• If the memo exceeds one page, begin the
following page with recipient’s name, date and
the page number, which are placed three lines from the top of the page. For
example: Mr. Roxas, July 6, 2021, page 2.
READING AND WRITING
8. Identification Initials: indicates the typist’s initials if the sender is not the one who personally
typed the document.
9. Enclosure notation: are the attachments to the memo. It can be written in the following
formats:
Enclosures (2)
Enclosure
enc./ encl.
10. Copy notation: indicates the name of the secondary recipients of the letter. It is indicated
by cc: which means carbon copy or courtesy copies.
1. Instruction memo: provides the information needed by the readers to accurately perform
directions. An example is one which directs employees how to have their annual checkup at the
company clinic.
2. Request memo: asks the readers to provide certain information or take certain actions.
4. Transmittal memo: An example of this memo is one wherein the sender is transmitting an
annual report to the board of directors.
1. Use correct format, punctuation, spelling and grammar. While a grammatical error may
come across as unprofessional, good grammar portrays both attention to detail and skill, traits
that are highly valued in business.
2. Present your ideas clearly by using a language appropriate for the target readers. Business
writing requires the skill to reduce long, rambling sentences into concise, clear ones. One needs
to extract what is significant to write clearly.
READING AND WRITING
4. Use an active voice as much as possible. Apply a direct but tactful one.
5. Focus on the readers by using the “you” approach; this means writing in such way that you
are talking to the reader.
6. Specify the name of the receiver of the letter. However, if it is impossible to get the name of
the receiver, use the generic title (example: Dear Sales Director).
8. Never use numerals for dates as it may create confusion. Instead of using 01/02/21, use
January 2, 2021 or 2 January 2021.
9. Customize your letter. All business letters should be written explicitly for their intended
recipient. For example, a cover letter should state why you want to work for that particular
company.
10. Be punctual with delivery. Timely business letters can demonstrate your time management
skills to a prospective employer or let your recipient know that you value their time.
11. Consider the method of delivery. Your relationship with the recipient, the type of letter and
the level of urgency may influence whether you send it via email or traditional mail.
12. Choose the appropriate level of formality. The majority of business letters you write will be
worded professionally. Your relationship with the recipient, the type of letter and your intent may
dictate the formality of the language in your letter.
13. Limit your letter to one page. Concise business letters that quickly get to the point are more
likely to be read in full. Evaluate each paragraph for relevancy, and only include information the
reader needs to know.
14. Avoid using jargons. A simple and uncluttered writing style goes a long way in communicating
message to the reader. Grandiose writing full of industry-specific buzzwords and acronyms should
be avoided to the maximum possible extent. Otherwise, the reader may be unable to comprehend
the document or lose interest in it.
15. Be direct. Presenting the crux of the passage in the first 150 words is a good idea when it
comes to business writing. It saves the reader’s time and sharpens the argument.
16. Avoid verbosity. If the meaning can be conveyed in three words, it should not be stretched to
five.
READING AND WRITING
References
Barrot, J. (2016). Academic Reading & Writing. C & E Publishing Inc. Pp. 263-270
Dupuis, T. (2021). Four Types of Business writing. Retrieved from
https://www.instructionalsolutions.com/blog/types-business-writing
Fifteen Types of Business Letter and When to Use Them (2021). Indeed career guide.
Retrieved from https://www.indeed.com/career-advice/career-development/types-of-
business-letters