GINGERIFIC

TEA POWDER

Type of business: Manufacturing

The business that we chose is under the Manufacturing business where we decided to
choose Ginger and turn into Pure Ginger Powder, Ginger Lemon Powder and Ginger Honey
Powder.

Product/Services Description and Features:

Ginger Powder is the grounded form of dried ginger roots. It is a versatile spice that can be
used for medicinal purposes. For thousands of years, ginger has been used in traditional
medicine, thanks to its rich supply of antioxidant and anti-inflammatory compounds, such as
gingerol, beta-carotene, capsaicin, and the rest of the locality. It can be steeped with or without
leaves, although it is a bit spicy but we will surely make it effective and tasty.

Ginger tea is a spicy beverage that is widely consumed Sto. Tomas and the rest of the
locality. Our product innovation is new in the market where we added lemon powder and honey
powder that serves as additional flavors that gives additional benefits to the health of our potential
consumers. It will be put into a plastic container that will be properly sealed.

Product Marketability

 What problem does your business trying to solve and what needs do your business
address?

During this pandemic, health is our top most priority. Our product will help the people
to strengthen their immune system which is needed in these times to prevent being affected
by viruses. Ginger is an edible medicinal root and is used as nutraceutical and spice.
Ginger has been typically used as an ingredient in candies, dried form, paste, and others. It
has been used to cure mild digestion problems and nausea. The phenols present in the
ginger extract are an excellent natural source of preservatives. Also, in the locality, it is
used to ease abdominal pain, headache, stomachache, and etc.

 How do you offer something unique/ different that satisfies the demands/ needs/wants of
your target customer segments (e.g. price, quality, design, status, etc)?

Price: Our product is affordable and it can compete other tea shop
Quality/ Design: Ground ginger has a long shelf life which makes it every convenient to
keep in the kitchen. Powdered ginger has a shelf of 2-3 years if kept in an airtight container.
This product is natural and has organic ingredients.
Status: It a homegrown business and it will be available in the market soon.
 How would your product/services be different from others that will attract your target
customer segment/market?

Our product surely secured, clean and delicious, we also offer services which is we deliver
our product with care.

Target Market:

 Age Bracket: The target potential customers are aged 12years old and above.
 Income Range: Can earn a monthly income of Php 3,000-Php 6,000

 Location: Sto, Tomas Davao del Norte

 Identify the potential and the actual buyers of the products/services

- Individuals
- Supermarkets
- Stores
- Stalls
 Business Model Canvas

Key partners Value Customer Customer

proposition relationships segments

Ginger is one of By asking The target

the healthiest and feedbacks either customers of this
most delicious actual or online, it business is
spices. It has boost the status women aged 20-
health benefits of the business 35yrs old and
such as treatment by knowing their above.
of constipation point of view. Specifically,
and infection- Also, by giving women who
related problems. them feedback suffers menstrual
Also Ginger form through pain, stress,
powder helps to online so they constipation and
strengthen can share their etc. Because it
people's immune insights. reduces stress,
system which is Customer we also targeted
needed in these retention is one of teachers and
times and it the goals of the instructors for this
reduces stress. business. By product. Potential
creating customer customers are
We offer new retention, we found inside the
Key activities
flavors (ginger offer 10% locality of Sto.
lemon powder discount for Tomas and also
and ginger honey wholesale. And outside the
powder). We for resellers with locality where
know that health minimum orders they can find our
is the top priority of 16 packs, they product through
in these times, by can receive free 1 online.
consuming our pack. We will also
product, it will offer our Potential
rises consumer innovated flavors competitors in the
awareness of to our customers locality is few
medicinal after they because it is not
benefits of ginger purchase our a wants but it is a
for the health. product. For first- needs. To build
And it also helps time buyers with customer loyalty
living a healthy first purchase, we in our business,
lifestyle. will also offer the we must know
available types of our customers,
flavors so that ask feedbacks
they can try to (actual/virtual),
their next encourage
purchase. customers to post
Key resources Channels about our product
to get a free 1
By using online- pack for their next
selling channel, purchase. This
we will use social strategy is also
media platforms great for reaching
specifically new customers,
Facebook for as the posts of
selling and our loyal
 advertising the
product. We offer
free delivery for
wholesale. And
for resellers with
minimum orders
of 16 packs. The customers will
cost for our reach new eyes
Marketing and of potential new
Advertising cost buyers.
will be Php 80.00
thrice a month.
Cost structure Revenue streams
 INTRODUCTION

Long before it was learned, ginger had been used for medicinal purposes. In Chinese,

Indian, Indonesian, and Japanese medicine, fresh and dried ginger is used to treat arthritis,

rheumatism, sprains, muscular aches, asthma, sore throats, motion sickness, indigestion, nausea,

vomiting, diarrhea, constipation, hypertension, dementia, and other conditions (Cho et al., 2001;

Badreldin et al., 2008; Pharmacopoeia of the People's Republic of China, 2010). Ginger was

known as the mahaoushadha (great medicine) and vishwabheshaja (the universal cure)

(Ravindran and Nirmal Babu, 2005). According to Lautner (2013), Heal-Tea Distributors, Inc. is a

product distribution business which offers instant Ginger tea powder that will help to change the

lifestyle of the Filipinos. Nutraceuticals, which are foods that have inherent health benefits higher

than their dietary needs and are used to help cure or prevent specific diseases, contain

antioxidants. Plants, fruits, vegetables, roots, and seeds are commonly used as nutraceuticals

because they manufacture their own antioxidants to battle oxidative stress and provide a natural

source of antioxidants. Some of the natural antioxidants created by the above-mentioned

botanicals for their own oxidative defense include carotenoids, flavonoids, cinnamic acids, benzoic

acids, folic acid, ascorbic acid, tocopherols, and tocotrienols (Ghasemzadeh et al., 2010). We

chose Ginger tea powder as our product because it has health benefits, economical, low start-up

capital with inexpensive cost and it preserves for years. According to Bird (2021), Ground ginger

has a long shelf life which makes it very convenient to keep in the pantry. Powdered ginger has

a shelf of 2-3 years if you keep it in an airtight container. This study aims to promote healthy

lifestyle and offer a product that is affordable but high in quality.

During this pandemic, health is our top most priority. This product will help the people to

strengthen their immune system which is needed in these times to prevent being affected by

viruses. Ginger is an edible medicinal root and is used as nutraceutical and spice. Ginger has

been recognized for over 2500 years in many parts of the world due to its various research

properties. Ginger has a rich phytochemistry and a number of health benefits. Zingiber officinalis is
one of the most extensively used species of ginger, and it can be found in a variety of dishes and

beverages. Ginger has traditionally been used to cure a variety of ailments, including diarrhea,

stomach discomfort, indigestion, and nausea. It also contains antioxidant and anti-inflammatory

effects. Ginger is composed of 80% moisture, 2% protein, 2% fiber, 1% mineral, 0.9 percent fat,

and 12% carbohydrate. In terms of the oleoresin and volatile oil, the chemistry of ginger is widely

studied. Because of its anti-inflammatory and anti-oxidant qualities, ginger has the potential to

treat a variety of diseases, including cancer. It can also help to slow down the aging process. Due

to its rich phytochemistry, this scientific evaluation recommends ginger; nonetheless, due to some

ambiguities, clinical trials of ginger with excellent protocol design are suggested before confirming

its efficacy. (Jabir Al-Awwadi, 2017). Also, in the locality, it is used to ease abdominal pain,

headache, and etc.

Ginger is one of the healthiest and most delicious spices. Also, Ginger powder helps to

strengthen people's immune system which is needed in these times and it reduces stress. We

offer new flavors (ginger lemon powder, ginger honey powder, and ginger honey lemon powder).

We know that health is the top priority in these times, by consuming our product, it will rise

consumer awareness of medicinal benefits of ginger for the health (openPR.com - Worldwide

Open Public Relations - Publish Press Releases Free of Charge). By this study, we were promote

living a healthy lifestyle. Ginger powder business plays an important economic role in the locality

of Sto. Tomas in which these will give satisfactions specifically to those customers who needs

good supplements. It might be helpful for the community by supplying the needs to improve the

economical level beyond having this pandemic. Consumer demand for VMS is increasing as

customers look to support their immune health, boost overall wellness and reduce anxiety in the

face of the COVID-19 pandemic (Evans, Santos & Ford, 2020). Therefore, it is a demand for the

community because of the fact that it carries several health benefits and also it is used as a

seasoning agent that enhances the taste of dishes. Likely, this benefit implies as to progress and

productive of the business. Ginger powder business is commonly determined its uses especially in

this region is on a rise and it is opportunistic for the manufacturers to expand their consumer base.
By that, these main suppliers will be progressive and ensure that may lead it into a long-lasting

business.

The target customers of this business are women aged 20-35yrs old and above.

Specifically, women who suffers menstrual pain, stress, constipation and etc. Because it reduces

stress, we also targeted teachers and instructors for this product. Potential customers are found

inside the locality of Sto. Tomas and also outside the locality where they can find our product

through online. To build customer loyalty in our business, we must know our customers, ask

feedbacks (actual/virtual), encourage customers to post about our product. This strategy is also

great for reaching new customers, as the posts of our loyal customers will reach new eyes of

potential new buyers. By asking feedbacks either actual or online, it boost the status of the

business by knowing their point of view. Also, by giving them feedback form through online so they

can share their insights. Customer retention is one of the goals of the business. By creating

customer retention, we offer 10% discount for wholesale. And for resellers with minimum orders of

16 packs, they can receive free 1 pack. We will also offer our innovated flavors to our customers

after they purchase our product. For first-time buyers with first purchase, we will offer free taste,

after they purchase one pack then we will offer the other available flavors so that they can try to

their next purchase. This will aspire to build a huge regular customer base; thus, it will focus its

business and marketing on local people, who will be the primary target market. This will guard the

business's stability by establishing a solid, consistent income base. Furthermore, consumer traffic,

high visibility, and competitive products and services are essential for capturing this market sector.

The ginger powder production means build the marketing, designing, producing the product to

generate the demand of the customers. As to problem solving are training, studying, improving on

how it resolves immediately the problem as a response that might be the best strategic point in

place to raise the business. As to platforms are website updating and promotion on the project that

creates value by facilitating exchanges between two or more interdependent groups, usually

consumers and producers. In order to make these exchanges happen, platforms harness and

create large, scalable networks of users and resources that can be accessed on demand.
BARDSLEY, K. (2013). GINGER (Zingiber officinale): ANTIOXIDANTS AND THEIR USE IN

STABILIZING LEMON OIL. GINGER (Zingiber Officinale): ANTIOXIDANTS AND THEIR

USE IN STABILIZING LEMON OIL, 3-5. https://rucore.libraries.rutgers.edu/rutgers-

lib/40468/PDF/1/play/

Lautner, A. (2013, August 13). Feasibility Studies. Prezi. Retrieved October 30, 2021, from

https://prezi.com/tuq52jh6o7nv/feasibility-studies/

StillTasty Your Ultimate Shelf Life Guide. (2021). GINGER, GROUND, DRIED, COMMERCIALLY

BOTTLED OR PURCHASED IN BULK - UNOPENED OR OPENED. StillTasty. Retrieved

2021, from https://www.stilltasty.com/fooditems/index/17265

Evans, Santos, Ford, A. E. M. (2020, May 1). Impact of COVID-19 on Vitamins, Minerals and

Supplements. L.E.K. Insights. Retrieved October 31, 2021, from

https://www.lek.com/insights/ei/impact-covid-19-vitamins-minerals-and-supplements

Jabir Al-Awwadi, N. (2017). Potential health benefits and scientific review of ginger. Potential

Health Benefits and Scientific Review of Ginger, Vol. 9(7), pp. 111–116, 1.

https://academicjournals.org/journal/JPP/article-full-text-pdf/56E54E164970

Ginger: Market 2020 SWOT Analysis & Key Business Strategies by Leading Industry Players and

Forecast 2027 | SA Rawther Spices, Food Market Management, Buderim Group. (2020,

December 15). OpenPR Worldwide Public Relations. Retrieved October 31, 2021, from

https://www.openpr.com/news/2210138/ginger-market-2020-swot-analysis-key-business-

strategies