Mission

At Alomosa Organics, the entrepreneurs aim to offer budget-friendly, natural and organic

facial product like aloe vera that is safe and can give a lot of benefits to the face and skin. It is

effective, gentle, and all natural that is good to the skin which also makes worth naturalize.

Vision

As the executive brand marketed in San Pablo City, Laguna, Philippines, they have

visionary visualization that in 5 to 10 years, there will be a company that best understands and

satisfies the natural product, women and even men globally will love the Alomosa Organics that

will also have branches worldwide. By their consistency and innovation, the company will be

recognized by everyone and they will use the product of Alomosa organics which it will become

popular every year and they assure that in the near future, the natural beauty of each and every one

will glow.

Objectives

1. Customers - the targets or goals that their organization intends to achieve is to affirmatively

satisfy all of their customers and preserving their faces and skin without preservatives.

2. Business - they attain to function of having a professional business and to be a dedicated

individual and entrepreneur that will look for natural treatment where their competitiveness and

capabilities will be fully utilized with the advice from nature expert.

3. Community - they aim that the objective of community organization is to make a posh to the

differences among individuals, develop their self-confidence and also in community they aim to

provide quality goods and services.

 Chapter 1
Nature of Business

Business Name

Alomosa Organics – Alomosa is the combination of the word Aloha which is a Hawaiian

word means “hi or hello” and also a word used when greeting or parting from someone and

Hermosa is a Spanish word which means “beauty.” Therefore, when those two words are

combined, it must be "Aloha, Hermosa!" or in English, is “Hello, Beauty!” The organic is

obviously a word for plant that will use which is the aloe vera. (scientific name: aloe barbadensis

miller)

Business Logo

Figure 1. Logo of the Business

For the business logo of entrepreneurs, they decided to give an explanation of their logo

and intend to explain each symbols. First is Aloe Vera, which can clearly be seen at the back of

the woman, symbolizes epitome of healing. It is the main source of the product, and aloe vera is a

common household plant known for its skin healing properties. Using aloe vera on the face can
help moisturize, rejuvenate, and exfoliate skin and can help treat various skin conditions, including

acne, eczema, sunburn, and many more. Then, those herbal plants that is in front of the woman

will also be the source of some of the “side products” that the entrepreneurs will recommend such

as Guava Leaves, Tea Tree, and Turmeric which are also good for the face and skin. Lastly, the

woman symbolizes beauty, exquisiteness, and being ethereal in a natural way. In short, just like

what in the business name, the woman in the picture which is totally all the women out there that

love to beautify and take care of their skin, but in this product of ours, we will used herbal and no

preservatives to make sure that it will lift up their natural beauty.

Business Slogan

"Let Nature Purify your Skin" is the slogan or tagline that’s made by the entrepreneurs

because it is connected to their business which is Alomosa Organics. This slogan suggests to let

nature purify your skin which is better if the products used for your face and skin are natural and

not those with chemicals and preservatives. As the saying goes, it is better if a person is naturally

beautiful so with Alomosa Organics, your Natural Hermosa (natural beauty) will come out!

Business Location

The entrepreneurs chose the online business since they do not have physical location and

it is clearly online in their business operation. Since they do not have any physical location, they

discussed the advantages and disadvantages in online business operation.

The advantages of having online business are, it is less hassle because it saves time, energy

and money since the costumers do not have to travel or to go to the store to purchase something

and the entrepreneurs do not have to worry about traffic jams because they can manage their

business online and they will only go to their office when it is needed, the business are open 24/7

and it can be accessed globally, the online business and marketing gives many ways to demonstrate
on how to use the product and today’s situation is still pandemic, it is better to stay, buy, and work

at home.

On the other hand, online business can also be disadvantageous. Entrepreneurs may face

inconvenience such as difficulty selling product since they cannot present their products and they

cannot do sales-talk. Also, customers may find it hard to decide if they will buy since they cannot

see the actual product unlike when there is a physical store where the customers can really check

the quality of the goods that they want to purchase. This may also cause trust issues between the

costumers and entrepreneurs due to some circumstances such as bogus buyers or scammers

resulting to false investment opportunities of the entrepreneurs. Also, it would cost a lot of money

for the delivery of the products especially when the distance from warehouse to the costumer’s

address is large.

Location Map/URL:

Figure 2. Uniform Resource Locator

Facebook: https://www.facebook.com/letnaturepurifyourskin/

Instagram: https://instagram.com/aloha_hermosa?igshid=In0ilw7huktw6

Twitter: https://twitter.com/aloha_hermosa?s=07

Target Market
The customer that has the potential to buy the services of the entrepreneurs are mostly

women. Nowadays, skin care products are very popular in women, but because of the natural and

no preservatives or chemicals of the product at Alomosa Organics, it will definitely improve and

beautify the complexion for those who are willing to buy, especially women. Men and children

can also use the product if and only if needed, for instance, there is a wound in one part of the

body, aloe vera soap might help to clean and cure the wound. Also for adults to often remove the

wrinkles and ensures youthful look, but mostly, women want these kinds of beauty products. The

entrepreneurs will make sure that they will do their job well and make sure that the natural beauty

of women or most will bring out.

S.W.O.T. Analysis

STRENGTHS WEAKNESSES
• Quality of the product • High shipping fee
• Abundant resources • No direct customer-seller
• Being versatile and strategic interaction
• New in the industry

OPPORTUNITIES THREATS
• Skincare trend • Competencies to other products
• Rapid increase of internet users • False information
• People during the pandemic • Scammers

Table 1. S.W.O.T. Analysis

Strengths

• Quality of the product

- Entrepreneurs assure a high quality of products and services coming from Alomosa

Organics.

• Abundant resources

- Entrepreneurs have many resources of one of the ingredients in the product to use

which is the aloe vera since one of the entrepreneurs in this kind of business has a multi-

plant aloe vera.

• Being versatile and strategic

- Being the most versatile and strategic entrepreneurs can use it as strength to attract

costumers even if they are in online business.

Weaknesses

• High shipping fee

- It is s considered to be a weakness because the entrepreneurs and some of the factors

account for how couriers decide their shipping fee rates and it is inevitable.

• No direct customer-seller interaction

- Having no direct customer-seller interaction can cause some misunderstandings that

will lead to the customer to look to other kinds of beauty products.

• New in the industry

- The entrepreneurs are new to the industry, they might face challenges since there is

still no assurance from the feedbacks of the customers that the outcome will last long.
Opportunities

• Skincare trend

- During this pandemic, skin care products has been well known and became trending,

so the entrepreneurs at Alomosa Organics will seize this opportunity to introduce their

product.

• Rapid increase of internet users

- It will serve as their opportunity since this pandemic, internet have lots of users and

majority of the costumers wants to buy products through online.

• People during the pandemic

- People during the pandemic are usually into skin care since they want to rejuvenate and

take care their face and skin.

Threats

• Competencies to other products

- Since today is pandemic and the online business boomed, there are lots of business and

products that will be sold through online so that is why Alomosa Organics might have

competencies to other products, especially to those who also sell skin care products.

• False information

- There are also many things that can be considered a threat when it comes to their

product such as false information provided by the costumer and other skin care

products.
• Scammers

- Since the business is through online, entrepreneurs cannot avoid some scammers or

even bogus buyers resulting to false investment opportunities of the entrepreneurs.

 Chapter 2
Form of Business

Business Type

Alomosa Organics falls under the cottage type of business. According to (Kenton, 2020)

Cottage business type is a small-scale, decentralized manufacturing business often operated out

of a home rather than a purpose-built facility. Cottage industries are defined by the amount of

investment required to start which is ₱50,001 to ₱500,000. Alomosa Organics has the estimated

capital or investment of ₱90,000.

Business Organization

According to Rifkind Patrick a website containing information of business organization,

there are forms of business ownership. The partnership is a form of business organization in which

owners have unlimited personal liability for the actions of the business.

The owner of Alomosa Organics chose the partnership type of business. According to

(Kopp, 2021) the partnership type of business organization is a formal arrangement by two or more

parties to manage and operate a business and share its profits and liabilities. Partnership is an

arrangement where partners agree to cooperate to advance their mutual interest. It enables to go

into the business with someone else without the perceived formality of a limited company.

This type of organization has lots of advantages specially the source of the capital since

this kind of business has a much affluent source of capital sole proprietorship. Entrepreneurs

marked to be in this kind of organization to make it fair and square when it comes to their rights,

incomes, ownerships, and also their obligations.

 Organizational Chart

Jaim

ie

\
Junia
Juan Angelo Raizee Rence Mark Allan Lloyd Angeli Rapel Andronicus
Arceta Casiano Comendador Medina Sanchez
Owner/ Owner/ Owner/ Owner/ Owner/ Owner/
Personnel Personnel Personnel Personnel Personnel Personnel

Figure 3. Organizational Chart of the Business

According to Collins, personnel are the department in a large company or organization that

deals with employees, keeps their records, and helps with any problems they might have in

business.

(Parsons, 2021) A personnel plan is a critical part of your business plan and financial

forecast. In addition to helping for budgeting the current and future employees, this will also a

basis on why the team is uniquely suited to grow and scale the business. Personnel of an

organization are the people who work for it and personnel department is responsible for the

management and motivation of people in the workplace.

The employees are the entrepreneurs’ most important customers because they can provide

crucial insights into the overall customer experience and to make the owner or personnel be

responsible to make their business innovative to all of the people to have positive and very well

insights.
Product Lines

Aloe Vera Soap

Aloe vera soap are beneficial for the skin. Entrepreneurs will

serve this as one of their promotions because it works well

for dry skin and gives the customers smooth and supple skin.

It is highly made of aloe vera extract that will make sure that

the skin of the customers are highly rejuvenated.

https://pin.it/3RdJxCP

Facial Wash/Soothing Gel

Gel type facial cleanser formulated with aloe vera extract

that is good for all types of skin, ideal for dry and sensitive skin.

It can speed up wound healing time and limits scarring. It also

helps moisturize skin and lighten blemishes on the skin. There is

a lot of beneficiaries when it comes to this product since it has

anti-inflammatory properties that will make the consumer’s skin

healthy and well-cared.

https;//pin.it/6POxDul
Estimated Capital/Investment

Equipment

Table 2 shows all the equipment needed good for a month and it is amounted to

₱24,210.

ITEMS QUANTITY AMOUNT

Electricity ₱6,180
Computer 2 ₱16,500
Receipt Printer 1 ₱1,530
TOTAL ₱24,210
Table 2. Equipment for the Business

Materials

The following information indicated is stock for one month:

Table 3 shows the all the materials needed to create the products for one month

stocks and it amounted to ₱36,324.

ITEMS QUANTITY AMOUNT

Thermal Paper Rolls 10 ₱199
Container Tubes 50 ₱3,750
Aloe Tote Bags 50 ₱3,750
Carton Box 50 ₱300
Printer Ink 4 ₱7,900
Coconut Oil 25 ₱3750
Vitamin E Oil 25 ₱7,000
Citric Acid 15 ₱1,545
Soap Making Tool Kit 1 ₱1,780
Soap Molder 3 ₱350
Glycerin Soap Base 30 ₱6,000
TOTAL ₱36,324
Table 3. Materials for the Business
 Advertisements

Table 4 shows the advertisement for the business.

ITEMS QUANTITY AMOUNT

Tarpaulin 2 ₱400
Brochures 15 ₱3,000
Flyers 50 ₱100
Website
TOTAL ₱3,500
Table 4. Advertisement of the Business

Other Expenses

Table 5 shows the other expenses of the business.

ITEMS AMOUNT
Mayor’s Permit ₱1,200
BIR ₱1,000
DTI ₱500
Product Testing ₱9,584
TOTAL ₱12,284
Table 5. Other Expenses

Summary of Investment

Table 6 shows the summary of investment amounted to ₱76,218 which includes the

equipment, materials, advertisements, and other expenses.

INVESTMENT AMOUNT
Equipment ₱24,210
Materials ₱36,224
Advertisements ₱3,500
Other Expenses ₱12,284
TOTAL ₱76,218
Table 6. Summary of Investment
 Chapter 3
Business Operations

Schedule of Operations

Operating Days No. of Hours

Monday – Sunday 24/7
Table 7. Schedule of Operations

The Alomosa Organics will operate for about 168 hours per week, from Monday to Sunday.

Doing business online with global access and operating stores every day lead to improve client

service through greater flexibility that will increase target sale and customers. According to

Business Queensland, customers may prefer to visit the website to find out about the products and

services, instead of visiting in person. It also helps to improve customer service during working

hours by clear communications, analyzing customers’ feedback as well as examining errors and

complaints and this will serve as an opportunity to the entrepreneurs to manage their business from

anywhere in the world.

Product Pricelist

ITEMS UNIT COST MARK UP SELLING PRICE

Facial wash/Soothing gel ₱325 30% ₱425
Aloe Vera Soap ₱420 30% ₱550
Table 8. The Product Pricelist

Table 8 shows the product pricelist with their selling price by adding the mark-up to the

products. It was determined through getting the product cost and mark-up which the cost of

products are varies depending on the cost of material and the mark-up that will add to the cost to

get the selling price.

Monthly Expenses

In this part, there will be a table that will show the monthly expenses for the Materials.

ITEMS QUANTITY AMOUNT

Thermal Paper Rolls 10 ₱199
Container Tubes 50 ₱3,750
Aloe Tote Bags 50 ₱3,750
Carton Box 50 ₱300
Printer Ink 4 ₱7,900
Coconut Oil 25 ₱3750
Vitamin E Oil 25 ₱7,000
Citric Acid 15 ₱1,545
Glycerin Soap Base 30 ₱6,000
TOTAL ₱34,194
Table 9. Monthly Expenses for Materials

MONTHLY EXPENSES AMOUNT

Materials ₱34,194
TOTAL EXPENSES ₱34,194
Table 10. Monthly Expenses

Table 10 shows the monthly expenses and it shows the materials amounted ₱34,194

with also a total of ₱31,194.

Target Income

Per Day

ITEMS UNIT QUANTITY MARK- SELLING REVENUE PROFIT

COST UP PRICE
Facial ₱325 3 30% ₱425 ₱1,275 ₱1,650
Wash
Aloe Vera ₱420 3 30% ₱550 ₱1,650 ₱1,260
Soap
TOTAL ₱2,925 ₱2,235
Table 11. Target Income of the Business Per Day
 The table shows the target revenue per day. The business will earn ₱2,925 with a total

profit of ₱15,645 per week. Included in the table is the estimated quantity of the product that will

be sold to the customers.

Per week

Total Revenue per day x 7 days = Total Revenue per week

₱2,925 x 7 = ₱20,475

Total Profit per day x 7 days = Total Profit per week

₱2,235 x 7 = ₱15,645

Per month

Total Revenue per week x 4 weeks = Total Revenue per month

₱20,475 x 4 weeks = ₱81,900

Total Profit per week x 4weeks = Total Profit per week

₱15,645 x 4 weeks = ₱62,580

Annual Net Income

Monthly profit x 12 months = annual net income

₱62,580 x 12 months= ₱750,960

Conclusion

Payback Period

Total Estimated Capital or Investment / Annual Net Income = Payback Period

₱76,218 / ₱750,960 = 0.101 years and months

The entirely chapter 3 is about the operating days and hours that the business will open. It

has been decided that business operates 24/7 since being globally access will improve client

service through greater flexibility. Furthermore, it explains how the two products be sold in

different prices; The Alomosa Facial Wash or Soothing Gel is worth ₱425 and the Aloe Soap is

worth ₱550 and it also explained the monthly expenses on the materials for products with a total

of ₱34,194.

This chapter explained what the business operation is about. According to (Browne, 2019)

“Business Operation” is an overarching plan or map for your business. From investors to

executives to employees, operations involve very aspect of operating a business. Operations

include many moving parts, from personnel, to physical equipment, to goals.

The chapter helps the business to become ready for their monthly expenses. The business

knew how much money are needed for every month.

It also shows the target sales and that payback period of the business. This chapter aims

to inform owners or entrepreneurs about the business’ profits and revenue. To summarize this

chapter, Alomosa Organics shows the target sales of the business, given the table above it shows

the total revenue and profit per week, month, and year.
 The business plan is a document setting out a business’ future objectives and strategies for

achieving them. Here lies the mission, vision, methods, and operations of the business. It is the

guide and roadmap in attaining the future goal of the business.

To conclude, Alomosa Organics is feasible, the payback period is fast that is why the

expenses that the entrepreneurs will spend from Alomosa Organics will return in just a month

which will enable the entrepreneurs to grow their business especially in upcoming years. The

excess from this business can be an emergency fund in case there are things that will be added in

manufacturing the business and products.