Introduction to Media

Information Literacy
MODULE 1
and
● In order for communication to take
place, two main actors work
What is Communication? together. They are called the
sender and the receiver. Being able
Communication is taken from the
to send the message to a receiver
Latin word commūnicāre, which means “to
does not guarantee a successful
share” or “to divide out”. Communication is communication process. Effective
a process of sharing ideas and opinions communication takes place when
about issues, people, events, and places the sender receives feedback or a

between or among persons through response that he initially wanted the

receiver to have. Moreover, the term
various channels to gain common
communication refers to the
understanding. It is an interactive process
technical means of communication
that allows sharing of meanings about texts,
or the channel through which
images, and people’s actions and behavior. messages are conveyed. Mobile
phones and computers are part of
● Communication has never been
communications. Therefore, the
more challenged than in today’s
process involving people using
media-saturated world. In the past,
these technologies is also known as
people would only tell stories face-
communication.
to-face. Nowadays, stories are
coursed through electronic and
digital means that require a set of
communication skills. Most people’s
life has never been the same for
Filipinos because communication
has become complex, but
interesting and exciting.

THE BASIC TYPES OF

COMMUNICATION
 ● Humans communicate through speech, news reading, television, radio,
verbal and nonverbal means of telephone, and mobile conversations.
relaying information or through the
B. Written Communication: This is a type of
use of media such as print,
communication that is expressed through
broadcast, electronic or new media.
the written word or often written sign which
Communication types are defined
refers to the languages used in any
as the ways by which
medium. Example: simply any handwritten,
communication can be expressed. It
typed, newspaper, printed word
can be through verbal
documents, letters, books, and magazines.
communication and nonverbal
communication
2. NONVERBAL COMMUNICATION Any
1. VERBAL COMMUNICATION
communication without the use of
mouth (voice), spoken words,
When communication happens verbally,
conversation, and written languages
vocally or through written words
is called Nonverbal Communication.
expressing or conveying a message, this is
It happens through signs, symbols,
known as verbal communication. Example:
colors, gestures, body language, or
When a baby is crying (vocal), this is
any facial expressions. The use of
identified as verbal communication. Hunger
traffic signals is one of the best
pain is expressed vocally. Verbal
examples of this type of
communication has two types:
communication.
A. Oral Communication: A communication
that happens through word of mouth,
spoken words, conversations, and also any
messages or information that are shared
or exchanged between one another

through speech or word of mouth is called

oral communication. Example: public