Significance of the Study

Findings of this study can be used by the concerned LGUs particularly the City
Government of Cabuyao, cooperatives, farmers, university, CBAA, consumers, students, and
future researchers on similar or related aspects of marketing strategies for profitability as
basis for comprehensive marketing plan.

This study aims to provide facts and information intended the marketing strategies for
profitability using Café de Cabuyao as the product which can be used for the organization of
marketing plan.

The following will benefit from the output of the study:

City Government of Cabuyao

Through the business proposal, people can be taught of the marketing strategies to level up
the product. In this sense, it will help improve this product profitability thus, helping
themselves to have more gains. Likewise, people can take the initiative to establish
cooperation, camaraderie, and commitment to have stable source of income, thus, enhancing
their standards of living. And also, unemployment problem will be resolved.

Casili Guinting Cooperative

With the information from this study, in matters about marketing strategies, this will serve as
an eye-opener, that they can still do something in marketing the product, thus, will enhance
the cooperative they had organized and established.

University
Through this study, it can help lead the university to help establish linkages with the city
government, cooperatives, and farmers on the concerns about the product improvement
specific of applying marketing strategies.

CBAA
The findings of this study will serve as one of the pillars of the said college, as this can
function as an instrument in providing their students be fully equipped with knowledge in
matters about marketing strategies for product profitability.
Farmers
With the marketing strategies that will be imparted through this study, they serve as
guidelines that they can grow, improve, and have a better product thus, increasing their
harvest, promising a better profit.

Consumers
This will provide not only low-budget-product but also realizing the nutritive-contents in
providing health benefits to all consumers.

Students

This will provide new facts and knowledge that can be useful in their line of
specialization/profession. It will also help them discover the marketing techniques and
strategies on how they can grow and improve the product, thus, can entrepreneurs in the mere
future.

To the field of research

The findings of this study can serve as guide for future studies that may be undertaken in
connection with marketing strategies for profitability of the product.