Apostolic Vicariate of San Jose

SAN RAFAEL HIGH SCHOOL, INC. LEARNING TARGETS

Poblacion, Abra de Ilog, Occidental Mindoro 5108
Contact Number: 0961 – 275 – 3317 JHS: Government Recognition (MIMAROPA Region) No. OCM-JHS-1969-01, s. 2020
Email Address: sanrafaelhighschool1969@gmail.com SHS- ABM/GA - Government Permit Region IV-B (MIMAROPA) No. 063, s. 2015
SHS-HUMSS/STEM – Government Permit (MIMAROPA Region) No. OCM-SHS-03a, s. 2020 Content Lesson 1: Asses Personal Entrepreneurial Competencies
Lesson 2: Understand Business Environment & Business Ideas
LEARNING PACKET: Technology and Livelihood Education 9 (Quarter 1, Term 1) Content Standard The learners demonstrate understanding of PECs’ dimensions and
characteristics and The different factors that influence the
business environment
LAST NAME FIRST NAME/ MIDDLE INITIAL GRADE LEVEL & SECTION DATE OF SUBMISSION
Performance The learners should be able to analyze how factors influence the
Standard business environment and relate experience in generating
LEARNER’S REFERENCE NUMBER ESC LEARNER NUMBER RATING PARENT’S SIGNATURE (AFTER COMPLETION) business ideas or identifying business opportunities.
Most Essential The learners:
Parents’ and Guardians’ Guide Learning  learn the dimensions/cluster of PECs and the different
(Reference: Ateneo Basic Education Learning Primer Version 1.0) Competencies characteristics traits per cluster
For assistance, written below are the necessary information as far as this learning area is concerned:  evaluate one‟s PECS
Learning Area Technology and Livelihood Education 9:  learn different factors influence the business environment and idea
 generate business ideas and identifying business opportunities
Household Services
Learning At the end of this Learning Packet, I can…
Class Schedule 9SFK: Tuesday_ 8:00AM-12:00NN/ 13-14 September 2021
 assess personal entrepreneurial competencies.
9SJB: Tuesday_ 1:00-5:00PM/ 15-16 September 2021 Objectives
 list and define entrepreneurial qualities.
Learning Area Facilitator Sherryl C. Zamonte  identify the factors that influence in the business environment
Phone Number 0928-775-4441  enumerate the procedure in thinking business ideas and
Messenger Account Sherryl Zamonte opportunities
The school recognizes that families have different living conditions and varying resources available at home.  conduct a SWOT analysis
Thus, parents/ guardians are urged to disclose issues/ difficulties experienced by the learners to the  formulate business idea based on the analysis of the environment
institution through the Class Adviser or the Office of Academic Affairs (0961 – 275 – 3318/ srhsinc.acadaffairs@gmail.com). and market
The Learners’ Individual Monitoring Plan below will help the learners (and parents/guardians) to track their  propose various business opportunities in the community.
progress in the learning packets‟ activities and assessment. Meanwhile, the Academic Honesty and Integrity
Statement below is required to be signed by the learner.
Learners’ Individual Monitoring Plan EXPLORE ACTIVITY
(Please check the corresponding box as you accomplish the Learning Activities and Assessments)
Learning Activity 1. Personal Entrepreneurial Competencies Assessment: Read each
LEARNING ACTIVITIES LEARNING ASSESSMENTS
statement carefully and answer honestly based on how well it describes you. And then
LAc1: PEC Assessment LAs1: PerfTask: My Business Idea
answer the process question in 1 to 2 sentences only.
LAc2: Deepening Activities LAs2: Summative Tests
Academic Honesty and Integrity Statement 5 – Always There are five choices as follows: Please write the number you have
(Reference: Writing at Carson-Newman College, 4th ed.) 4 – Usually selected on the space before each statement. Some statements may
My signature below constituted my pledge that all the writing is my own work, with the exception 3 – Sometimes be similar but no two are exactly alike. Please go through each
of those portions which are properly documented and reference. I understand what plagiarism is, 2 – Rarely statement and answer all the items.
and I further understand that if plagiarism is found in my paper, my learning area facilitator will follow 1 - Never
the procedures on academic dishonesty set forth by San Rafael High School, Inc.
Signature
___1. I look for things that need to be done.
PRINTED NAME
___2. When I am faced with a difficult problem, I spend a lot of time trying to find a solution.
IMPORTANT: THIS PORTION IS REQUIRED TO BE SIGNED BY THE LEARNER. ___3. I complete my work on time.
___4. I prefer situations in which I can control the outcomes as much as possible.
___5. I like to think about the future.
___6. When starting a new task or project, I gather a great deal of information before going
ahead.
___7. I get others to support my recommendations.
___8. I feel confident that I will succeed at whatever I try to do.
___9. No matter whom I‟m talking to, I‟m a good listener.
___10. I keep the promises I make.
___11. My own work is better than that of other people work with.
___12. I don‟t try something new without making sure I will succeed.
___13. I change my mind if others disagree strongly with me.
___14. I like challenges and new opportunities.
___15. When something gets in the way of what I‟m trying to do, I keep on trying to
accomplish what I want.
___16. I am happy to do someone else‟s work if necessary to get the job done on time.
___17 I take action without wasting time gathering information.
___18. I try to think of all the problems I may encounter and plan what to do if each problem
occurs.
___19. When trying something challenging, I feel confident that I will succeed.
___20. I prefer activities that I know well and with which I am comfortable.
___21. When faced with major difficulties, I quickly go on to other things.
___22. When I am doing a job for someone, I make a special effort to make sure that
person is happy with my work.
___23. I do things that are risky.
___24. I have a very clear plan for my life.
___25. When working on a project for someone, I ask many questions to be sure I
understand what that person wants.
___26. I deal with problems as they arise, rather than spend time trying to anticipate them.
___27. In order to reach my goals, I think of solutions that benefit.
___28. I do very good work.
___29. There have been occasions when I took advantage of someone.
___30. I try several ways to overcome things that get in the way of reaching my goals.
___31. My family and personal life are more important to me than work deadlines I set for
myself.
___32. I go to several different sources to get information for tasks or projects.
___33. If one approach to a problem does not work, I think of another approach.
___34. I am able to get people who have strong opinions or ideas to change their minds.
___35.I stick with my decisions even if others disagree strongly with me.
Process Question: Do you think the Personal Entrepreneurial Competencies that you
asses in your self are helpful in generating business ideas and business opportunities?
How?
FIRM-UP DISCUSSION
Read On: After Assessing your personality, read and understand the lessons.
We have a saying that “Successful entrepreneurs continuously develop and
improve their PECs”. Our new lesson will help you to become successful
entrepreneurs someday.
Lesson 1: Asses Personal Entrepreneurial Competencies
Entrepreneur
An entrepreneur is comprehensively defined by Zimmerer & Scarborough (2005) as someone who
“creates a new business in the face of risk and uncertainty for the purpose of achieving profit and
growth by identifying significant opportunities and assembling the necessary resources to capitalize
on them”. They are the ones who act on their business ideas.
Personal Entrepreneurial Competencies
There has been many studies to characterize “the entrepreneurial personality”; although there is no
isolated set of traits that guarantee success, there were identified behaviors found common to most
successful entrepreneurs. There is a well-known research on human behavior done by McClelland
and McBer which identified 10 behavioral patterns organized into three general clusters: the
achievement, planning, and power clusters (SERDEF, 2007; 1998). It was found out that these
behaviors were also typical entrepreneurial behaviors. The entrepreneurial qualities, more known as
the Personal Entrepreneurial Competencies (PECs) are as follows:
Achievement Cluster
 Opportunity seeking – Entrepreneurs have a good eye for spotting business opportunities
and acts on these opportunities appropriately.
 Persistence - Entrepreneurs do not easily give up in the face of obstacles. They will take
repeated or different actions to overcome the hurdles of business. This includes making a
personal sacrifice or extraordinary effort to complete a job.
 Commitment to work contract - Entrepreneur do their best to satisfy customers and to deliver
what is promised. They accept full responsibility for problems when completing a job for
customers.
 Risk-taking - Entrepreneur are known for taking calculated risks and doing tasks that are
moderately challenging.
  Demand for efficiency and quality - Entrepreneur see to it that the business meets or
exceeds existing standards of excellence and exerts efforts to improve past performance and
do things better. They set high but realistic standards.
Planning Cluster
 Goal setting - Entrepreneur knows how to set specific, measurable, attainable, realistic, and
time-bound (SMART) goals. It is easy for them to divide large goals into short-term goals.
 Information seeking - Entrepreneur update themselves with new information about their
customers, the market, suppliers, and competitors. This is rooted to their innate sense of
curiosity.
 Systematic planning and monitoring - Entrepreneurs develop and use logical, step-by-step
plans to reach their goals. They monitor progress towards goals and to alter strategies when
necessary.
Power Cluster
 Persuasion and networking - Entrepreneurs know how to use the right strategies to influence
or persuade other people. They have naturally established a network of people who they can
turn to in order to achieve their objectives.
 Self-confidence - Entrepreneurs have a strong belief in themselves and their own abilities.
They have self-awareness and belief in their own ability to complete a difficult task or meet a
challenge
UNDERSTAND BUSINESS ENVIRONMENT & BUSINESS IDEAS
Business Environment and Market
The study of the business environment in a particular location has far-reaching and long-term
effects on a small or micro enterprise‟s viability. In fact, business ideas and opportunities are partly
shaped or determined by the business location. Unless it is possible to migrate to more favorable
locations, the ideas and opportunities for business will oftentimes be delimited to the surrounding
areas.
The business environment consists of both the tangible and intangible factors that affect either the
external or internal business operations. They may include the land area available for economic
zones, the physical layout and barriers such as rivers, parks or lakes, and building obstructions as
well as the transportation network; all of which are considered tangible factors. They also include the
demography of clients and suppliers, the competitors in the locale/area and the available technology
for production. The intangible factors, on the other hand, include the sub-culture, industry trends,
economic and government activity or the political situations in the area.
Natural and Physical Environment. This concerns the physical location of a business’ store. The
natural environment also pertains to the natural and man-made structures that may enhance the
beauty of the location, such as a park or a sea front view, or serve as barrier to the location, such as
a dump site or high rise structures that obstruct a view. The living condition in an area also serves as
a standard for the ambience you want to create for your store.
Demography. This pertains to the number of people living in the area, their age, gender, socio-
economic status, family size, religion and even growth trends. These are invaluable information that
can help entrepreneurs in matching their product to the target market, in deciding for the marketing
strategy, pricing and product packaging among others.
Culture. Culture or sub-culture, being the totality of the way of life, ideas and customs of a set of
people or society, primarily influence the types of products that are acceptable to a particular locality.
For example, the influence of the Japanese culture gave rise to minimalist designs. A sub-culture
also shapes the „emotional‟ environment of an area. For instance, the feeling of „fear‟ for a specific
location may serve as a barrier for a business; a place where one does not feel safe because of the
prevalence of crime will discourage entrepreneurs.
Government Regulations. The laws and policies of the national and local government units also
influence the business operations. Some examples of policies that directly affect entrepreneurs are
the imposition or removal of taxes for products, the establishment of economic zones and assistance
in product labeling and packaging of products.
Economy. This pertains to the management of resources and study of the system of production,
distribution, and consumption of goods and services. A country‟s economy influences both the
entrepreneurs and consumers as it relates to the financial matters of business like taxes and interest
rates and to the quality of life, cost of utilities and services, among others. Even small scale
entrepreneurs must learn to study economic indicators to improve business forecasts, such as when
to buy certain materials and supplies, when to open a store or introduce new products based on
consumer spending, or when to hire employees.
Technology. Technological changes are inventions based on the application of science that create
new product or process improvements. Some examples of technological changes are mobile tools
that enable online connection, new business tools for analysis and database, social networks and
modern, digital equipment. These advances in technology result to efficiency and productivity at a
lesser cost.
Spotting and Identifying Business Opportunities
Spotting business opportunities is one of the most essential aspects of entrepreneurship. An
entrepreneur must have a keen eye for identifying opportunities that can potentially turn into a good
product or business venture. At the same time, an entrepreneur should also know which
opportunities to drop and which ones to develop.
Idea Generation SWOT Analysis
The first step in identifying a good business opportunity is to look for many opportunities. This is Once you have chosen your business idea, the next step is to conduct a SWOT analysis in order to
called the idea generation phase (SERDEF, 2007). The following are good sources of business ideas determine the Strengths, Weaknesses, Opportunities and Threats of your potential business. This
(Hisrich, Peters, & Shepherd, 2008; Looser & Schlapfer, 2001). step will help you improve your business of choice and prepare for challenges. The table below will
1. Personal hobbies and interests help you differentiate among these four features.
2. Everyday experiences, travel, and adventures
3. Suggestions from family members and friends
4. Problems that need solutions
5. Problems with existing products
6. Books, magazines, news
7. Observing, listening around you

Screening Business Ideas

Once you have generated a number of business opportunities and ideas, the next step is to select
and screen these. Though there can be many ways to do this, a good way to proceed is to screen
your ideas based on the following criteria: 1) your personality and personal preferences and 2) the
characteristics of a good business (SERDEF, 2007).
1. Personality and Personal Preferences
a. Personal Preference
b. Education, Skills, and Experience
c. Work Experience
d. Support from family and friends
2. Characteristics of a good business
a. Demand for Product
b. Availability of skills, raw materials, technology, and capital
c. Profitability

Branding
Branding is a marketing practice of creating a name, a symbol or design that identifies and
differentiates product or services from the rest.
A good product can:
- deliver message clearly,
- confirm credibility,
- connect to target prospect, DEEPENING ACTIVITIES
- motivate buyers, and
- concretize user loyalty. Learning Activity 2.1. Article Reading: Read the article of some successful entrepreneurs
in the Philippines. Then answer each question below comprehensively. Write your answer
Here are simple tips to publicize your brand: on the attached sheets of paper in this learning packet.
 Develop a tagline. Write a statement that is meaningful, impressive, and easy to
Rubrics: Clarity (4 points), Organization (3 points), and Sentence Structure, & Spelling
remember to capture the essence of your brand.
(3points). [1 item - 10 points each] [30points]
 Design a logo. Create a logo symbolic of your business and consistent with your tagline
and displace it strategically.
 Write a brand message. Select a key message to communicate about your brand.
How They Did It: Success Secrets of Self-made Filipino Millionaires
 Sustain a brand quality. Deliver a promise of quality through your brand.
Becoming a millionaire doesn‟t happen overnight. It takes vision, dedication, and a little
bit of luck. Here are some Filipino business giants whose rags to riches stories can teach you a
 Practice consistency. Be reliable and consistent to what your brand means in your
business. thing or two about money.
1. Mariano Que (Founder and Owner of Mercury Drug)
Mariano Que started out as an employee in a drugstore before World War II. After the war, he 2. After reading the article, what do you think is the secret of having a
saw the need for sulfa drugs and grabbed the opportunity. A surplus of antibiotics from war-time successful business?
supplies and a booming demand from the masses fueled his business model.
In 1945, Mr. Que put up his first drugstore in Pasig followed by landmark branches in developing
CBD Makati and in the iconic Plaza Miranda in Quiapo, Manila. Today, Mercury Drug is the
country‟s quintessential pharmaceutical establishment with quality products at affordable prices.
2. Socorro C. Ramos (Co-founder of National Bookstore)
At a young age of 18, Ms. Socorro, also known as Nanay Coring, worked for the iconic Goodwill
Bookstore in Escolta. It wasn‟t until after she married Jose Ramos that Nanay Coring put up her
own. The couple rented a small corner space at the foot of Escolta Bridge and started with a
measly capital of a P211 (or P15,047 in 2015). They sold GI novels, textbooks, and school
supplies, but shifted to selling candles, soap, and slippers during World War II.
Tragedy struck when their first branch was burned down during the Battle of Manila in 1945.
They rebuilt it only to be toppled by typhoon Gene 3 years later. After much adversity, the
couple finally established their footing in the industry when they procured licenses from Hallmark 3. If you giving a chance to manage a business someday, what kind of
and publishers like McGraw-Hill and Prentice Hall to print affordable textbooks. Today, Nanay business you want to established? What are the strategies you will do to
Coring‟s P211 investment has more than 145 franchise stores nationwide. become successful in your chosen business?
3. Tony Tan Caktiong (Founder of Jollibee)
For most parts of the world, you go to McDonald‟s if you‟re craving for burgers and fries. But not
in the Philippines. Here, Tony Tan Caktiong‟s smiling red bee dominates the fast food scene and
is now hailed as Asia‟s most valuable restaurant chain. But not many people know that Tony
started Jollibee by selling cold treats.
At 22, he seized a franchising opportunity with Magnolia Dairy Ice Cream and opened two ice
cream parlors. In response to customer requests, he added hot meals and sandwiches to the
menu, which soon proved to be a lot popular than ice cream.
Three years later, he discontinued the Magnolia franchise, converted his ice cream parlors into
fully blown fast food outlets, and the rest was history.
Learning Activity 2.2: Picture Analysis: Analyze the picture, and then answer the
succeeding questions. Write your answer on the attached sheets of paper in this learning
1. In the story of 3 successful entrepreneurs in the article, what are the
packet.
important lessons that have you learned?
Rubrics: Clarity (4 points), Organization (3 points), and Sentence Structure, & Spelling
(3points). [1 item - 10 points each] [20 points]

Everyone has their own ambition, dream, desire, and vision in life so as to become rich, to
become successful, and to be popular. The easiest and fastest way to reach your goal is to
get involved with the entrepreneurial activities. No requirements needed.
QUESTIONS:
1. By looking the picture and examining it, in your own opinion, how the
person in the picture become a successful entrepreneur?
2. What does the caption means? Explain your answer?
TRANSFER TASK
Learning Assessment 1. My Business Idea. You want to build a business in your
community, but you don‟t have enough money for that. There is a Cooperative in your
community that lends money for those who want to build a business. And one of the
requirements is to submit papers about your business idea. So, you are tasked to make your
own business idea. [65 points]
POINTING SYSTEM:
A. Business Name: (2 points)
B. Business Owner: (1 point)
C. Amount Capital Use: (1 point)
D. Location of Business: (1 point)
E. How big is the demand for the product? Do many people need this product and will
continue to need it for a long time? Why? Why Not? (5 points)
F. How is the demand met? Who are processing the products to meet the needs
(competition or demand)? How much of the need is now being met (supply)? (5 points)
G. Do you have the background and experiences needed to run this particular business?
Explain. (5 points)
H. Will the business be legal and not against any existing or foreseeable government
regulation? Explain. (5 points)
I. Is the business in line with your interest and expertise? Explain. (5 points)
J. What do you think are the most important competencies one must possess in order to be
successful in running a chosen business? (5 points)
SWOT Analysis (20 points)
Designing a Logo ( 10 points)
Create a Tagline for your Business (5 points)
Note: The form for your business idea is already provided, just fill up the form attached
in this module.
Wow! Give yourself a big clap for doing your best. Now
that you are almost done with this module, you may
proceed now in SUMMATIVE Test to assess your learning.
SUMMATIVE TEST
Learning Assessment 2.1. Multiple Choice. Read and analyze the given situation. Write
your answer on the space provided before each number. [5 items – 2 points each]
Mrs. Gene Magtibay formerly a practitioner of her profession, a nurse. For so many
years of exercising his profession, she decided to go into business venture.
Let us guide her to become an entrepreneur by answering the following questions:
___1. What should she do in starting a business?
a. Study the concepts and principles of entrepreneurial skills.
b. Undergo training on entrepreneurial skills.
c. Know what characteristics are needed to become one entrepreneur.
d. All of the above are possible answers.
_ __2. How does Mrs. Magtibay fund her future business?
a. Seek for assistance of the financial institutions.
b. Borrow money from friends and relatives.
c. Avail the government program on financing micro-macro business.
d. All of the above are possible answers.
___3. If her business idea is day care center, what qualities of a future entrepreneur she
must possess?
a. Patient c. Risk-taker
 b. Hardworker d. All of the above are possible answer
___4. Which of the following is NOT considered as her characteristic of being an
entrepreneur?
a. Coping with failure c. Persistent
b. Irritated d. Opportunity seeker
_ __5. If she wants to expand her business, what characteristics she must possess?
a. Opportunity seeking c. Futuristic
b. Goal setting d. All of the above are possible answer

Learning Assessment 2.2. Answer Me!: You are tasked to answer each question
enumerated below comprehensively. Write your answer on the attached sheets of
paper in this learning packet. Your answer will be evaluated using the following
standards: Focus and Details (10 points), Organization (5 points); Sentence Structure,
Mechanics, & Spelling (5 points). [3 items - 20 points each] [60 points]

1. Explain why entrepreneurial activities are important to social development and

economy progress.
2. Why it is necessary to understand first the business environment and business idea
before build or put up a business?
3. How can one respond effectively to a business enterprise?

Great work! You are done with

Phase 1 of Quarter 1.
Have a break! You deserve one.
Now, get ready for
Phase 2 of Quarter 1.
 BUSINESS IDEA FORM
A. Business Name: __________________________________________________________________________________________
B. Business Owner: __________________________________________________________________________________________
C. Amount Capital Use:_______________________________________________________________________________________
D. Location of Business:_______________________________________________________________________________________
_______________________________________________________________________________________
E. How big is the demand for the product? Do many people need this product and will continue to need it for a long time? Why? Why
Not?

F. How is the demand met? Who are processing the products to meet the needs (competition or demand)? How much of the need is
now being met (supply)?

G. Do you have the background and experiences needed to run this particular business? Explain.

H. Will the business be legal and not against any existing or foreseeable government regulation? Explain.

I. Is the business in line with your interest and expertise? Explain

J. What do you think are the most important competencies one must possess in order to be successful in running a chosen business?

SWOT Analysis
Categorize your observations according to strengths, weakness, opportunities and treats. After carefully listing them down, use the
stated strategies to come up with a sound analysis, activities and best business idea.
STRENGTH (S) WEAKNESSES (W)

1. 1.

2. 2.

3. 3.

4. 4.

5. 5.

OPPORTUNITIES (O) THREATS (T)

1. 1.

2. 2.

3. 3.

4. 4.

5. 5.
Designing a Logo
Draw a logo that you will use in your business. Provide a simple statement to describe your logo.

Create a Tagline for your Business:

TECHNOLOGY AND LIVELIHOOD ECUCATION 9

Prepared by:

Name:______________________________________
GR. 9 - __________________