Pangada, Sta. Catalina, Ilocos Sur 2701: Barrio Fresh Restaurant

BARRIO FRESH RESTAURANT
Pangada, Sta. Catalina, Ilocos Sur 2701
The Barrio Fresh Restaurant is owned by Mark Kevin Reotita, Angelica Pescador,
and Joyce Anne Patubo that is located at Pangada Sta. Catalina, Ilocos Sur. It is called
"Barrio Fresh Restaurant" for the reason that the setting of the restaurant is a farm type
that offers different fresh and healthy local foods experience that will delight the
customers and will definitely be back for another meal. Barrio Fresh Restaurant will
catch the interest of a regular loyal customer through maintaining the variety of
nutritious food and fast service that will be rendered to the customers. Wood dominates
the theme of the restaurant; and with the breeze wafting in, it makes for a very rustic
and provincial atmosphere. It will build a strong position in the barrio by offering its
products at a competitive price and quality products.
Barrio Fresh Restaurant is a farm type where you can relax to dine. We focus on
different healthy fresh vegetables local food and grilled chicken and meat. We will be
located at the Pangada Sta. Catalina, Ilocos Sur. It is a good place to put up such a
business because it is along the barangay road.
The area is in need of comforting and relaxing place to dine-in. The place you can
relax, it has a comfortable furnishing and décor with a soothing ambiance. It is open
every day from 6:30 AM - 9:30 PM. You may contact us at #6044625 and you may send
us an email at barriofreshrestaurant@yahoo.com
1. Executive Summary
Fast-food restaurants provide quick meals to people on the go and offer an

alternative to traditional, sit-down restaurants. Customers will loving the homey style
and can relax through the ambiance of a barrio-type restaurant. Enjoying the fresh air
came from the farm and the delicious taste of the local foods and fast services that will
be rendered to the customers.
MISSION
To sell delicious and remarkable food and beverage to match our location, to
consistently provide our customers with impeccable service by demonstrating warmth,
graciousness, efficiency, knowledge, professionalism and integrity to our work. To have
every customer who comes through our door greeted or acknowledged, and thanked at
least once for allowing us to serve and to leave impressed. To provide all who works
with us the tools to be their best in a friendly, cooperative, and rewarding environment.
To keep our concept fresh, exciting and on the edge of the hospitality industry.
GENERAL OBJECTIVES
a. to generate profit
b. to ensure customer satisfaction and build a repeat-customer base;
c. to create a healthy and safe environment;
d. promoting and expanding the restaurant concept as unique restaurant;
e. better restaurant operations;
f. menu variety and beverage choice;
g. to emphasize convenience of fast casual dining .
Barrio Fresh restaurant is a great place to enjoy eating variety of local healthy foods
combining an intriguing atmosphere where customers can relax by the farm ambiance
and with the excellence service.
Elevator Pitch
MARK KEVIN REOTITA

I am Mark Kevin Reotita, 16 years of age and I am currently studying at Divine Word
College of Vigan. I am grade 11 and taking ABM Strand (Accountancy and Business
Management). I choose this strand because someday I want to handle a business and
learn how to manage it. I already experienced to handle a small business which is
“Carinderia” and it was so stressful because I don’t know yet how to handle it. So I
decided to be in this strand which is ABM.
ANGELICA PESCADOR
I am Angelica Pescador, 16 years old, a resident of Malingeb, Bantay, Ilocos Sur. I
graduated Junior High School at Divine Word College of Vigan and now I’m taking
Senior High School in the same school with the strand of Accountancy and Business
Management (ABM). I’m in this strand because in my future I want to become a
successful Business Woman. I am a compassionate and risk-taker business woman.
JOYCE ANNE PATUBO

I am Joyce Anne Patubo, 16 years old, lives in Balaleng Centro Bantay Ilocos Sur. I
graduated Junior High School at Divine Word College of Vigan. I am now grade 11 and
taking ABM Strand (Accountancy and Business Management). I choose this strand
because I want to handle and manage a business. I already experienced how to handle
a business and I want to learn more.
2. Owner’s Background
We want to run a business because it’s our passion. We love to cook, we love to
eat and we want to have a business. Instead of going to other restaurants, we decided
to make our own restaurant. We are doing and having what we want and at the same
time, we are satisfying the needs of our customers. Its allow us to be more creative and
to express ourselves.
Qualifications and education:
MARK KEVIN REOTITA
High school diploma
Graduate of Bachelor of Science in Business Administration
ANGELICA PESCADOR
High school diploma
JOYCE ANNE PATUBO
High school diploma
Training:
MARK KEVIN REOTITA
Advanced management concepts and best practices
Strategic planning
Accounting
Finance
Marketing
ANGELICA PESCADOR
Strategic planning
Accounting
Finance
Marketing
JOYCE ANNE PATUBO

Ethical leadership
Accounting
Finance
Marketing
Hobbies and interest:
MARK KEVIN REOTITA
HOBBIES
Watching Vlogs / TV
Eating
Cooking
INTEREST
Playing Volleyball
Vlogging
ANGELICA PESCADOR
HOBBIES
Cooking
Playing Ukulele
INTEREST
Playing Online Games
Listening to music
JOYCE ANNE PATUBO
HOBBIES
Dancing
Cooking
Reading Books
INTEREST
Playing Online Games
Singing
3. Products and Services

Barrio Fresh Restaurant would like to offer to you this following product
CHICKEN
 Chicken Adobo is a popular Filipino dish and cooking process in

Filipino cuisine that involves: chicken, marinated in vinegar, soy
sauce, garlic and black peppercorns.
 Chicken Barbecue is consists of chicken parts or entire chickens

that are barbecued, grilled or smoked. Chicken barbeque is
coated in a spice rub, barbecue sauce or both.
 Tinola is a soup-based dish served as an appetizer or

main entrée in the Philippines.
 Chicken Afritada is a Filipino stew made of chicken pieces,

potatoes, carrots and bell peppers cooked in fresh tomatoes.
 Ginataang Manok is a Filipino chicken dish flavoured with ginger

and coconut milk.
PORK MEAT
 Pork Bistek is made up from thin slices of beef marinated in a

mixture of soy sauce, calamansi and spices.
 Pork Adobo with Sitaw is a sitaw vegetable dish cooked adobo

style with pork belly strips.
 Pork Chop Sinigang is one of the best Filipino

recipes. The taste is distinctively
 Pork Baby Back Ribs Nilaga is a version of Nilagang Baboy that

makes use of back ribs.
 Pork Ginataan with Squash and String Beans is a rich and

delicious Filipino dish that makes use of pork, coconut milk, and
vegetables such as squash and string beans.
VEGETABLES
 Pinakbet is a tasty vegetables dish made – of different fresh

vegetables, meat and bagoong taste.
 Dinengdeng / Inabrawis a dish of Ilocano, assorted

vegetable cook with bagoong to taste.
 Chopsuey is a dish in American Chinese

cuisine and other forms of overseas Chinese cuisine,
consisting of meat and eggs, cooked quickly with
vegetables such as bean sprouts, cabbage, and celery
and bound in a starch – thickened sauce.
 Ginisang Paksiw na Okra is a very famous dish among the Ilocanos. The okra is
usually cooked in bagoong sauce and vinegar.
 Poqui – Poqui grilled eggplant sauté with onions tomatoes and

egg.
We are not going to sell some of our product/service like Pork Baby Back Ribs
Nilaga, Ginataang Manok, and Chicken Afritada because we are just beginners and we
want to take it slowly to see its progress. We’ll see if there’s a lot of people will go to our
restaurant. We will just going to sell it if the number of our customer will increase and if
they recommend some ideas to improve the quality of our product, we will follow or
accept their recommendation and after that we will going to sell it.
4. The market
Barrio Fresh restaurant has targeted 3 main customers. The primary customers are
the residents nearby the restaurant especially when they want to save for their
transportation instead going into the city. Second are the motorists and tourists who
wanted to take a rest for it is a good site to take a rest, enjoy their food and its
refreshing ambiance. And lastly are the workers nearby the restaurant who wants to
take a break and experience dining-in to a relaxing atmosphere. Our customers based
from Vigan, nearby town, Santa Catalina, San Vicente, Caoayan, Manila, and from
other country.
Our restaurant has a great quality of products because our products are delicious
and budget-friendly. Our business is friendly and comfortable to dine in. Our restaurant
has a bright and cheerful ambiance. Our restaurant has a wide parking area. And we
have enough space for eating.
The factors that helps our customers choose which business to buy first is the
image, the image of our business is more in tune with the customer’s own tastes and
desires. Next, the personality of our business is friendly and one they feel comfortable
with. Remember, personality begins with you and the people who work for you. The
convenience, our business practices should be convenient for our customers, not you.
Depending on our business, that means being open, available, or accessible when our
customers need you; finding a good location; offering great parking; and ensuring a
bright and cheerful ambiance to your office, store, place of business, and even our Web
site! The service, market research shows that what customers want most from any
business they patronize is good, old-fashioned service.
The uniqueness, you can find no more-certain way to attract customers than to

offer something they can’t get elsewhere. Lastly the price, if we’re only selling price, we
have to continue to its lower price, or come up with even better terms, on an on-going
basis in order to continue to attract new and existing customers. Make sure we’re
offering several other benefits to our customers beyond price.
5. Market Research
Figure 5.1
What are the Barrio Fresh Restaurant

talk about?
Cosina Ilocana Barrio Fresh

Restaurant Restaurant
26% 32%
Kusina Felicitas
24%
Lampong's
Restaurant
18%
Our key findings from desk research where came from 80 costumers on what
fresh foods they prefer to dine in whether the Barrio Fresh Restaurant, Cosina Ilocana
Restaurant, Kusina Felicitas or Lampong’s Restaurant.
Meanwhile, this becomes the result out of 80 individuals proven that Barrio
Fresh Restaurant strives more among the four Restaurants with 32% votes. Followed
by Cosina Ilocana Restaurant with 26%, Kusina Felicitas Restaurant with 24%, and
lastly for Lampong’s Restaurant gets only 18%.
SAMPLE CUSTOMERS QUESTIONAIRRES:
Barrio Fresh Restaurant took pride in providing you with the highest
standards of quality, service, cleanliness and value in the restaurant industry. Your
opinion is extremely important in evaluating our business. Thank you for taking a
moment to answer the following questions:
1. What can you say about our restaurant?
Rate it from 1-3.
1 Good
2 Better
3 Best
2. Did you enjoy your meal at our restaurant?
Yes
No
3. Was our server friendly and timely?
Yes
No
4. Are the quality of food is excellent?
Yes
No
5. Are the quality of food was a good value for the price?
Yes
No
6. Would you recommend our restaurant to your family and friends?
Yes
No
6. Marketing Strategy
Table 6.1
What are you going to Why have you chosen this How much will it cost?
do? marketing method?
Advertising is important for
every aspect of a business. It
plays an imperative role for
both manufactures and
costumers. Advertising is
important for the business on
ADVERTISEMENT Php 40,000
the whole as its lets the
business gain more
customers, therefore it
increases business turn
around.
A brochure also lets
customers know you are a
serious company with reliable
credentials and dependable
BROCHURES business practices. Many Php 20,000
clients want to see evidence
of experience before they do
business with a company.
TOTAL COST Php 60,000

7. Competitor Analysis
TABLE OF COMPETITORS
Table 7.1
Name Product/Service Price Strengths Weaknesses

Lampong’s  Pinakbet  Php 150  Their  Expensive.
Restaurant  Poqui - Poqui  Php 90 background  Hot
is Calle surroundings.
Crisologo.  Not enough
 Many tourist space for
where eating
visiting to  Low quality
their service.
restaurant.
Kusina Felicitas  Chicken Adobo  Php 150  Wide  Self service
Restaurant  Poqui - Poqui  Php 80 parking  Not enough
 Chopseuy  Php 110 area. space for
 Pinakbet  Php 100 eating.
Cosina Ilocana  Pinakbet  Php 200  Cosina  Expensive.
Restaurant  Tinola  Php 250 Ilocana  Not enough
 Dinengdeng  Php 150 restaurant space for
 Poqui - Poqui  Php 200 is located at eating.
Calle  Not enough
Crisologo. space for
parking area
SWOT Analysis
Table 7.2
STRENGTHS WEAKNESSES
 Delicious food  Unavailability of ingredients
 Cheaper than popular brand but high in  No customer base
quality
 Refreshing dining environment  No experience in running a business
 New staff to train
OPPORTUNITIES THREATS
 Ability to attract customers along the  Competitors
road side
 Change of market tastes
 Ability to expand
 Limited income of target market
 Gain customer loyalty
 Supplier foods not fresh
8. Costs and Pricing Strategy
The following are the product and its prices that we intended to put in
our Business Plan:
CHICKEN
Table 8.1
Product / Chicken Adobo Chicken Tinola per Chicken Ginataang
Service per order Barbecue per order Afritada per Manok per order
order order
Name
Number of
units in 15 10 12 15 10
calculation
Total
Product / Php 975 Php 350 Php 720 Php 1,125 Php 400
Service Cost
Cost per unit Php 65 Php 35 Php 65 Php 75 Php 40
Price per Php 75 Php 40 Php 75 Php 85 Php 50
unit
Profit Php 10 Php 5 Php 15 Php 10 Php 10
margin (P)
Profit 13.33% 12.5% 20% 11.76% 20%
margin (%)
Mark up (%) 15.38% 14.29% 25% 13.33% 25%
PORK MEAT
Table 8.2
Product / Pork Bistek per Pork Adobo w/ Pork Chop Pork baby Back Pork Ginataan with
Ribs Nilaga per Squash & String Beans
order Sitaw per order Sinigang per
Service order order per order
Name
Number of
units in 15 20 12 15 10
calculation
Total
Product / Php 1,050 Php 1,020 Php 480 Php 750 Php 500
Service Cost
Cost per unit Php 70 Php 60 Php 40 Php 50 Php 50
unit
margin (P)
Profit 6.67% 20% 11.11% 23.08% 16.67%
margin (%)
Mark up (%) 7.14% 25% 12.5% 30% 20%
VEGETABLES
Table 8.3
Product / Pinakbet per Dinengdeng w/ Chopsuey per Ginisang Paksiw Poqui-Poqui
order Inabraw per order na Okra per order per order
Service
order
Name
Number of
units in 15 12 20 10 15
calculation
Total
Product / Php 750 Php 480 Php 1,200 Php 350 Php 600
Service Cost
Cost per Php 50 Php 40 Php 60 Php 35 Php 40
unit
unit
margin (P)
Profit 23.03% 20% 20% 12.5% 11.11%
margin (%)
Mark up (%) 30% 25% 25% 14.29% 12.5%
9. Legal Requirements
Mayor’s Business Permit
Sanitary Permit
Business Permit
BIR
IT ALSO INCLUDES:
SEC registration
DTI registration
SSS, PhilHealth, and Pag-Ibig Fund registration
10. Back-up Plan
This is our back-up plan in case our restaurant failed.
Short - term Plan:
We will add some facilities in our restaurant like television, air-condition etc.
Treat our new guests like they’re regulars.
We will offer a discount every special holiday like Birthdays, Anniversaries,
Christmas and etc.
Long - term Plan:
We will extend our restaurant.
After a year we want to open one more branch.
They can rent our restaurant like birthdays, christenings and etc. because we
acquired additional space.
Plan B
In case for unnecessary problem or activities will come to our restaurant we have a plan
so that we can solve it. Our plans are the following:
We will be going to reset our product. We will add some more delicious food/s
and drink/s in our restaurant.
Our restaurant will lower the price, because that’s our customers recommended.
Bibliography
https://www.dummies.com
https://www.kawalingpinoy.com
www.adarmygroup.com/advertising-important.php
www.msita.com/Chicken_Meals/Lunch_Ideas
http://study.com/articles/Business_Owner_Education_Requirements_and_Career_Infor
mation.html
PICTURES:
https://www.google.com.ph/url?
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiO0qTfrPTeAhXHXSsKHdifBzg
QjRx6BAgBEAU&url=https%3A%2F%2Fsteamykitchen.com%2F41118-chicken-adobo-
recipe.html&psig=AOvVaw0SnZdgcU02yWfJsh-OPNkH&ust=1543400359555720
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwi_99y9rfTeAhVRWX0KHZviB0k
QjRx6BAgBEAU&url=https%3A%2F%2Fwww.chowhound.com%2Frecipes%2Fgrilled-
chicken-with-nectarine-barbecue-sauce-
30453&psig=AOvVaw3TMH3dCQZiUVUSP4Ql8fK_&ust=1543400605002951\
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiyorLUrfTeAhXQTX0KHR-
qB7kQjRx6BAgBEAU&url=https%3A%2F%2Fwww.kawalingpinoy.com%2Ftinolang-manok-
chicken-tinola%2F&psig=AOvVaw3M0xcsjfTQFFEL_IK9WGck&ust=1543400661435057
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwia67jjrfTeAhWTb30KHZCFC_E
QjRx6BAgBEAU&url=https%3A%2F%2Fwww.kawalingpinoy.com%2Fchicken-afritada
%2F&psig=AOvVaw23fmUB9IDhVh_PAkQ1GLZw&ust=1543400693582693
https://panlasangpinoy.com/2015/11/13/spicy-chicken-in-coconut-milk-ginataang-manok/
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjMzqCGsfTeAhXEWysKHWjYC
p4QjRx6BAgBEAU&url=https%3A%2F%2Fwww.kawalingpinoy.com%2Fpork-bistek
%2F&psig=AOvVaw05ilhqv-2NKWtKhFpHgXtH&ust=1543401572804286
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjr863usfTeAhVGSX0KHYngCE
gQjRx6BAgBEAU&url=https%3A%2F%2Fpanlasangpinoy.com
%2F2016%2F11%2F14%2Fbasic-pork-adobo-recipe
%2F&psig=AOvVaw2nB2SYFO5SiY7I6Q9Q3HhW&ust=1543401782534777https://www.go
ogle.com.ph/url?
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiJiYP_rvTeAhWPfH0KHadpDn
YQjRx6BAgBEAU&url=https%3A%2F%2Fpanlasangpinoy.com
%2F2016%2F11%2F05%2Fpork-chop-sinigang
%2F&psig=AOvVaw3aEv8O75wax6sfwsR6-oIZ&ust=1543401008618242
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiRs62Xr_TeAhXVdysKHQ3FCL
sQjRx6BAgBEAU&url=https%3A%2F%2Fpanlasangpinoy.com
%2F2016%2F05%2F02%2Fpork-baby-back-ribs-nilaga-recipe
%2F&psig=AOvVaw1oWqKkPslXdwNyh9crE3p7&ust=1543401066454970
https://www.google.com.ph/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=&url=https
%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv
%3DhTWpJJbdeFA&psig=AOvVaw3L0mq1J_GBRThNZZUo7Y_G&ust=154340112457727
9
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwj0hOXer_TeAhWYF3IKHReKD
p4QjRx6BAgBEAU&url=https%3A%2F%2Fwww.pinterest.com%2Fpin
%2F547328160937582357%2F&psig=AOvVaw2AvNHAxso_hB-
cqiXzVW4u&ust=1543401169344066
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjc3IPzr_TeAhXaZCsKHfxpDsIQ
jRx6BAgBEAU&url=http%3A%2F%2Fwww.pinoykusinero.com
%2F2014%2F03%2Fdinengdeng-or-inabraw-mixed-
vegetables.html&psig=AOvVaw0fcYhdCyxa5TPrMLOrvsdx&ust=1543401259918290
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiPlLeKsPTeAhVBVH0KHZzYC
mAQjRx6BAgBEAU&url=https%3A%2F%2Fpanlasangpinoy.com
%2F2016%2F09%2F05%2Fchopsuey-with-quail-eggs%2F&psig=AOvVaw0SJoFkK-
bQVWiismOEknda&ust=1543401308831376
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwimrfGasPTeAhVQcCsKHSxuC
4QQjRx6BAgBEAU&url=http%3A%2F%2Fwww.myfresha-licious.com
%2F2013%2F04%2Fpaksiw-na-okra.html&psig=AOvVaw25-B78KI-7tE-
_GrlpJzTM&ust=1543401342457354
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjiyva6sPTeAhVRWH0KHVsYB
hAQjRx6BAgBEAU&url=https%3A%2F%2Fspoonacular.com%2Frecipes%2Fpoqui-poqui-
568450&psig=AOvVaw3XK20gHSr5r5JKUAJRycnI&ust=1543401382556625

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BARRIO FRESH RESTAURANT

Pangada, Sta. Catalina, Ilocos Sur 2701

Fast-food restaurants provide quick meals to people on the go and offer an

MARK KEVIN REOTITA

JOYCE ANNE PATUBO

JOYCE ANNE PATUBO

3. Products and Services

 Chicken Adobo is a popular Filipino dish and cooking process in

 Chicken Barbecue is consists of chicken parts or entire chickens

 Tinola is a soup-based dish served as an appetizer or

 Chicken Afritada is a Filipino stew made of chicken pieces,

 Ginataang Manok is a Filipino chicken dish flavoured with ginger

 Pork Bistek is made up from thin slices of beef marinated in a

 Pork Adobo with Sitaw is a sitaw vegetable dish cooked adobo

 Pork Chop Sinigang is one of the best Filipino

 Pork Baby Back Ribs Nilaga is a version of Nilagang Baboy that

 Pork Ginataan with Squash and String Beans is a rich and

 Pinakbet is a tasty vegetables dish made – of different fresh

 Dinengdeng / Inabrawis a dish of Ilocano, assorted

 Chopsuey is a dish in American Chinese

 Poqui – Poqui grilled eggplant sauté with onions tomatoes and

The uniqueness, you can find no more-certain way to attract customers than to

What are the Barrio Fresh Restaurant

Cosina Ilocana Barrio Fresh

TOTAL COST Php 60,000

Name Product/Service Price Strengths Weaknesses

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