Professional Documents
Culture Documents
A. Partnership and Strategic Alliances in Tourism and Hospitality
A. Partnership and Strategic Alliances in Tourism and Hospitality
A strategic alliance is an arrangement between two companies that have decided to share
resources to undertake a specific, mutually beneficial project.
A strategic alliance agreement could help a company develop a more effective process.
Strategic alliances allow two organizations, individuals or other entities to work toward common
or correlating goals.
A set of rules, regulations, guidelines, directives, and development/promotion objectives and strategies
that provide framework within which the collective, as well as individual decisions directly affecting
long-term tourism development and the daily activities within a destination are taken.