Professional Documents
Culture Documents
Report LindaNurFauzhiah
Report LindaNurFauzhiah
IYI PASURUAN
By
Linda Nur Fauzhiah
NIM F31180611
By
Linda Nur Fauzhiah
NIM F3118061
ii
THE MINISTRY OF EDUCATION, CULTURE, RESEARCH AND
TECHNOLOGY
POLITEKNIK NEGERI JEMBER
LANGUAGE, COMMUNICATION, AND TOURISM DEPARTMENT
The Secretary,
The Member,
The Supervisor,
Approved by,
The Chair of Language, Communication, and Tourism Department
iii
DEDICATION
The writer would like to dedicate this final project to the writer's two
beloved parents Mr. Yatmo and Mrs. Iswati who always support, pray and
motivate the writer in finishing her final project.
iv
MOTTO
'' Start now. Start where you are. Start with fear. Start with pain. Start with doubt.
Start with hand shaking. Start with voice trembling; but start. Start and don't
stop. Start where you are, with what you have. Just start''
v
STUDENT STATEMENT OF ORIGINAL AUTHORSHIP
I who is undersigned :
Name : Linda Nur Fauzhiah
NIM : F31180611
I state that the report of the final project entitled “Making a Booklet As
Promotional Media Of LKP IYI Pasuruan” is my real work, except where the
source is cited, and never submitted to any institution, and it is not a work of
plagiarism. I am responsible for the correctness of the information published and
must uphold a scientific attitude.
Thus, this statement I made with real, without any pressure and
coercion from any party, and willing to receive academic sanctions if it turns
out later this statement is not true.
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PERNYATAAN PERSETUJUAN PUBLIKASI
KARYA ILMIAH UNTUK KEPENTINGAN AKADEMIS
Dibuat di : Jember
Pada Tanggal : 29 Oktober 2021
Yang menyatakan,
vii
SUMMARY
In addition, the writer determining concept. In this step, the writer will
make the concept of the booklet. The writer will make a booklet in bilingual
version (Indonesian language and English language). First, the writer will write a
script in Indonesia version. The writer will write the script about the history of
LKP IYI and the description of every kind of educational program. Then the
writer will translate it into the English version. After finished, the writer will give
the English script to supervisor to language use and grammar check, the writer
will revise it based on the supervisor’s feedback. After the script is completed, the
writer will make the design layout of the booklet. The size of the booklet is 14 x
21 cm, this booklet is made by using Corel Draw X7 for designing the layout.
Starting from the cover, the template of the page, add some pictures of LKP IYI,
add the script (including the history of LKP IYI, motto, vision and mission,
learning program, levels of class program, facility, cost, learning method,
achievement, and contact person. After rechecking the design and the script, then
the writer asked an editor to help her in making booklet based on the writer’s
concept, after finished the writer will bring the soft file of the booklet to the
viii
printing press center for printing and binding the booklet using art paper. In
conclusion, the authors hope that this promotional media can make LKP IYI more
easily introduce its educational program for customers. and certainly more widely
known in the community.
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ACKNOWLEDGEMENTS
The writer would like to praise to Allah SWT who has giving His grace
and guidance, so the writer can complete the final project entitled “Making A
Video as Promotional Media Of LKP IYI Pasuruan”. The completion of this final
project cannot be separated from the assistance of several parties. Therefore, the
writer would like to thank all parties including:
The Writer
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TABLE OF CONTENT
Page
COVER....................................................................................................................i
ENTITLE COVER................................................................................................ii
APPROVAL SHEET ...........................................................................................iii
DEDICATION.......................................................................................................iv
MOTTO..................................................................................................................v
STUDENT STATEMENT OF ORIGINAL AUTHORSHIP...........................vi
PUBLICATION STATEMENT LETTER..........................................................v
SUMMARY.........................................................................................................viii
ACKNOWLEDGEMENTS...................................................................................x
TABLE OF CONTENT........................................................................................xi
LIST OF APPENDICES....................................................................................xiii
CHAPTER 1. INTRODUCTION.........................................................................1
1.1 Background....................................................................................................1
1.2 Objective........................................................................................................2
1.3 Significances..................................................................................................2
1.3.1 For the Writer..........................................................................................2
1.3.2 For Lembaga Kursus dan Pelatihan IYI..................................................3
1.3.3 For the Costumer.....................................................................................3
1.3.4 For the Students of English Study Program............................................3
1.3.5 For the Reader..........................................................................................3
CHAPTER 2. REVIEW OF LITERATURE......................................................4
2.1 The Definition of LKP...................................................................................4
2.2 Promotional Media.........................................................................................4
2.3 Kinds of Promotional Media..........................................................................5
2.4 Booklet...........................................................................................................6
2.5 The Procedure of Making A Booklet.............................................................7
2.5.1 The Procedure of Making Booklet by Ardhi...........................................7
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2.5.2 The Procedure of Making Booklet by Ardhianto and Purnama..............8
2.6 Bilingualism...................................................................................................9
CHAPTER 3. METHODS...................................................................................10
3.1 Short Description of the Product..................................................................10
3.2 Location and Duration..................................................................................10
3.3 Tools and Materials......................................................................................11
3.3.1 Tools......................................................................................................11
3.3.2 Materials................................................................................................11
3.4 Data Collecting Method...............................................................................12
3.4.1 Interviews..............................................................................................12
3.4.2 Observation............................................................................................12
3.4.3 Documents.............................................................................................12
3.4.4 Visual Materials.....................................................................................13
3.5 The Procedures of Making a Booklet..........................................................13
3.5.1 Identifying the Problem.........................................................................13
3.5.2 Designing the Concept...........................................................................13
3.5.3 Making the Script..................................................................................13
3.5.4 Producing...............................................................................................14
CHAPTER 4. RESULTS AND DISCUSSION..................................................15
4.1 Result of Data Collecting Method................................................................15
4.1.1 The result of interview...........................................................................15
4.1.2 The Result of Observation.....................................................................16
4.1.3 The Result of Documentation................................................................17
4.1.4 The result of Visual Material.................................................................17
4.2 Result of Making Booklet as a Promotional Media for LKP IYI................17
4.2.1 Identifying the Problem.........................................................................17
4.2.2 Designing the Concept...........................................................................18
4.2.3 Making the script...................................................................................18
4.2.4 Producing...............................................................................................21
4.3 Discussions...................................................................................................22
4.3.1 The Strengths.........................................................................................22
xii
4.3.2 The Weakness........................................................................................22
4.3.3 The Challengers.....................................................................................22
CHAPTER 5. CONCLUSION............................................................................23
5.1 Conclusion....................................................................................................23
5.2 Suggestion....................................................................................................23
5.2.1 Suggestion for LKP IYI.........................................................................23
5.2.2 The English Study Program of Politeknik Negeri Jember.....................24
REFERENCES.....................................................................................................25
APPENDIX...........................................................................................................26
xiii
LIST OF APPENDICES
Page
Appendix. 5 Timetable......................................................................................39
xiv
CHAPTER 1. INTRODUCTION
1.1 Background
Non-formal education is one of the pathways that plays an important role
in people's lives with the purpose of providing learning opportunities to the widest
possible community. Lembaga Kursus dan Pelatihan (LKP) which is included in
non-formal education also has a role and responsibility to implement quality
education. The explanation on Laws of the Republic Indonesia number 20 of
2003, explained that: courses and training are forms of continuing education to
develop student abilities with an emphasis on mastering skills, competency
standards, developing entrepreneurial attitudes and developing professional
personalities. Meanwhile, Harbison (Marzuki, 2010: 103) explained that the
function of non-formal education is to build skills and knowledge through
channels outside the formal school system. Based on the expert definition it can
be concluded that LKP is a non-formal learning process that is carried out with an
emphasis on certain knowledge and skills which is carried out outside of school
time.
Based on preliminary study, the writer got information that LKP IYI
requires a complete promotional media which can be read directly by customers.
1
The owner only has several promotional media such as a brochure, Instagram,
Facebook, and website. The Promotional media do not provide specific
2
3
information about LKP IYI such as prices, pictures and contact person. Therefore,
promotional media owned by LKP IYI need to be updated to add more complete
and up-to-date information. Based on these problems, LKP IYI needs other
promotional media. One of printed promotional media which provides complete
information about profiles, learning programs, and prices that can show directly to
the customer is a booklet.
1.2 Objective
The objective of this final project is to make a booklet as promotional
media for LKP IYI Pasuruan.
1.3 Significances
Based on the objective of this final project, the significances of the report and the
product of this final project are expected to be useful for some parties:
In this chapter, the writer will explain about reviews of literature related
to this final project. They are the definition of LKP, the definition of promotional
media, kinds of promotional, the definition of booklet, the procedure of making a
booklet and the definition of bilingualism.
4
5
a. Printed Media
Printed media is a static medium that prioritizes messages with several
words, images in both of colour or black and white such as newspaper,
magazine, brochure, booklet, etc.
b. Electronic Media
Electronic media is a medium with electronic technology that only can
be used if there is a broadcast transmission service only such as, television
and radio.
c. Outdoor Media
Outdoor media is an advertising medium that is used in public places,
such as on the roadside. Examples of this kind of promotional media are
billboards, posters and banners.
d. Lower Line Media
Lower line media is minor media which is used for advertising product.
The types of lower line media are exhibition, direct mail, point of purchase,
and calendar.
In addition, Ardhi (2013) states, promotional media is categorized into
four types. They are Conventional printed media, Printed media advertising,
Outdoor media, and Online media.
c. Outdoor media
d. Online media
Online media is a kind of advertising media based on the internet that can
be accessed without having to meet face to face between producer and
consumer. Online media include websites, social media and web banners. In
conducting this final project, the writer will make a booklet. Based on the
explanation above the booklet categorized as a conventional printed media.
2.4 Booklet
The booklet is a book that shows the combination of information in a text
form and visual message of a picture designed creatively and communicatively for
the reader to make the reader understand the content (Kurnia, 2018). In addition,
Ardhi (2013) states that the booklet is a promotional media in the form of a small
book that contains detailed information about the products of a company.
d. Budgeting
e. Making a concept
8
f. Producing
The third step is making the script. The script helps the readers
in understanding the pictures of the booklet. The script also gives
detailed explanation of the booklet’s pictures.
d. Producing
The last step is producing. In this process, all the concept that
have been made before is changed to a product in the form of booklet.
This step includes printing and distributing the promotional media.
Based on some theories discussed above, the writer decided to adapt the
theory of making a booklet by Ardhianto and Purnama (2008) because it is short
and easy to understand, and also appropriate with the writer's final project need,
so it helps the writer to arrange the final project.
2.6 Bilingualism
According to Bhatia & Ritchie (2008) bilinguals are often broadly defined
as individuals or groups of people who obtain the knowledge and use more than
one language. According to Aslinda and Leni (2010: 8) bilingualism means the
abilities/habits possessed by speakers in using language.
The writer will make a booklet in two languages using English and Bahasa
Indonesia. The use of bilingual booklet purposes to promote and attract both local
and foreign customers. By bilingual booklet, it is also adding the prestige of LKP
IYI promotional media.
CHAPTER 3. METHODS
In this chapter the writer explained about short description of the product,
duration and location of making the final project, tools and material, data
collecting method and procedures of making the booklet.
The first part of this booklet is opening. In the opening there is mention
and explain the general information about LKP IYI, such as company profile,
history, vision and mission and motto. The second part is content, in this part
there will be information about kinds of course programs, levels, facilities, the
cost, learning method, and also the achievements which are obtained by LKP IYI.
The third part is closing, In this part, there are information about testimonies from
the customer, the location of LKP IYI, and contact person of LKP IYI. The
number of pages in the booklet approximately 15 pages. The design is made in a
colorful design and the booklet size is 14 x 21cm.
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3.3.1 Tools
In making the product of this final project, there are some tools
needed. They are a camera, laptop, handphone, pen, notebook and Corel
Draw X7.
a. Camera
The use of a camera is for taking pictures in the final project activities.
b. Laptop
c. Handphone
The pen used is for taking notes about the information needed in an
interview process and also in observation process.
e. Corel Draw X7
3.3.2 Materials
The materials in the booklet are based on the results of the data
collecting method. The materials mentioned include the general information
of LKP IYI, the cost of the course program, the facilities, certificate, contact
person, addressed and social media.
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3.4.1 Interviews
Qualitative interview is when researchers ask one or more participants
general, open-ended questions and record their responses (Creswell, 2012). The
first step to collect data is interview. In this step the writer was interview the
owners of LKP IYI, the writer asked several questions related to LKP IYI such
as history, vision and mission, motto, course programs, the achievements that
have been obtained by LKP IYI and contact person of LKP IYI. The question
list can be seen on Appendix 1.
3.4.2 Observation
Observation is the method of collecting firsthand information at a study
site through observing people and locations (Creswell, 2012). The second step
to collect data was observation. The observation was conducted in LKP IYI
located in Pasuruan Regency. The writer observed the location, facility
provided and the learning method in LKP IYI Pasuruan. The writer observed
by using an observation sheet. The observation list can be seen in Appendix 2.
3.4.3 Documents
The third step is documents. The writer was searching the location of LKP
IYI using Google Maps. The writer collected information about LKP IYI
through existing promotional media there were brochure, Instagram, facebook
and website. The writer known about cost of the learning program at LKP IYI,
student testimonial and the motto, vision, mission of LKP IYI.
13
The third step is making the script. the booklet is made in bilingual,
English and Bahasa Indonesia. First, the writer will write a script in Bahasa
Indonesia version, and then the writer gave the script to LKP IYI owner to get
feedbacks and suggestions for script content and to validate, after that the
writer translated the script into English. The writer gave the script to supervisor
to check the grammar and translation, after that the writer revised it based on
the supervisor's feedback.. The writer used narrative writing style (to tell about
the history of LKP IYI), descriptive writing style (to describe the kinds of
courses and facilities in LKP IYI), and persuasive writing style (to persuade the
readers to join LKP IYI) in making the script of booklet.
3.5.4 Producing
The last step was producing. In this step the writer asked an editor to help
in making booklet based on the writer’s concept and design. The writer also
checked the information in the booklet and made sure that all information
which is included in the booklet matched with the real condition in LKP IYI.
After that, the writer gave the booklet to supervisor and the owner of LKP IYI
to check all of the information and also the design of booklet in order to get
feedbacks and suggestions from them. Then, the writer revised design of
booklet based on suggestions from supervisor and the owner of LKP IYI.
The application that used to make the product is Corel Draw X7 (to make
a draft of booklet). After it had been checked and all of information stated in
the booklet are correct, the product was printed and bound using Art Paper and
Ivory Paper. The writer printed the booklet as much as 8 exemplars (1 for the
writer, 3 for the supervisor and the examiners, 2 for English Study Program
and library of Politeknik Negeri Jember, 2 for LKP IYI).
CHAPTER 4. RESULTS AND DISCUSSION
This chapter discussed the results of collecting data and also the
results of making booklet as a promotional media for LKP IYI. The
discussion is explained below
The writer used four data collecting methods for collecting the data used in
this final project. They were interview, observation, documents, and visual
material.
The writer did an interview as the first way to collect the data, in this
activity, the writer interviewed the owner of LKP IYI to get data needed for
making the final project product.
First the writer asked Drs. Fauzan Suryantara, M.M. about the history of
LKP IYI. Drs. Fauzan Suryantara, M.M. said that, He established his business
in making LKP in 1988. Currently IYI has produced many graduates spread
across Indonesia, even in several countries in the world. Many of its graduates
are accepted in well-known companies and some of them get scholarships both
at home and abroad.
Secondly, the writer asked about the vision and mission of LKP IYI. The
owner said that vision LKP IYI is ''Realization of Quality, Competitive and
Caring People in the Realization of a Society that is Aware of Education Based
On Faith and Piety''. Missions of LKP IYI are:
1. Providing quality and fun educational services
2. Improving educational resources and graduates who are qualified and have
high competitiveness
15
3. Building partnerships with government/private institutions and
Business/Industrial World
16
17
Fourthly, Fourth, the writer asked about what class programs are in LKP
IYI. The owner said the students at LKP IYI range from Kindergarten students
to adults. They are: English For Kids, Survival English, English For
Communication, Advanced Communication, Conversation Class, English For
Specific Purpose, TOEFL/TOEIC/IELTS Preparation Class, Bahasa Jepang,
Bahasa Mandarin, dan Arab, Computer.
Fifthly, the writer asked about the achievements that have been obtained
by LKP IYI. The owner said that LKP IYI has several achievements including:
National level achievement appreciation competition in the field of vocational
education, as the organizer of IT seminars and exhibitions In 2009, the national
non-formal education accreditation, participating the talk show held by
chemistry broadcasting program entitled "Speak Up and Gen Your
Confidence''
Sixthly, the writer asked about contact person. The owner said that to
register for the study program at LKP IYI customers can do it via email and
telephone
material, there are writing and speaking tasks and after that they are discuss
together, the instructor's also gives some games to the students.
Second, the writer did observation of the facilities. LKP IYI provided
several facilities for the students, staff, and the teacher such as learning rooms,
library, computer lab, mosque, parking area, toilets. All facilities are in good
condition and a comfortable learning room.
writer decided to make booklet as a promotional media for LKP IYI in order to
fulfill their need.
from the supervisor regarding the use of too many sentence, after that the
writer provides the revised script to the owner to consult the accuracy of the
information contained in the booklet.
The booklet is made in bilingual, English and Bahasa Indonesia version.
First, the writer made the script in Indonesian before being translated into
English and submitted it to the supervisor to be corrected. In bahasa indonesia
script, the writer got feedback from the owner, after that the writer gave the
script to the supervisor to consult the accuracy, grammar, standard word of the
information contained in the booklet to get feedback.
Table 4.1 The Sample of Results Language Use Review by The Supervisor
(Bahasa Indonesia Script)
Before Being Reviewed Final Revised Script
Sejarah: Sejarah:
IYI (Indonesian Youth Institute) adalah IYI (Indonesian Youth Institute) adalah
sebuah lembaga kursus dan pelatihan sebuah lembaga kursus dan pelatihan
yang berdiri sejak tahun 1988. IYI yang berdiri sejak tahun 1988. IYI
didirikan oleh Bapak Drs. Fauzan didirikan oleh Bapak Drs. Fauzan
Suryantara, MM, seorang pakar, dunia Suryantara, MM, seorang pakar, dunia
pendidikan. Saat ini IYI telah pendidikan. Saat ini IYI telah
melahirkan banyak lulusan yang melahirkan banyak lulusan yang
tersebar di Indonesia, bahkan di tersebar di Indonesia, bahkan di
beberapa negara di dunia. Lulusannya beberapa negara di dunia. Lulusannya
banyak diterima di perusahaan banyak diterima di perusahaan
ternama dan beberapa diantaranya ternama dan beberapa diantaranya
mendapatkan beasiswa baik di dalam mendapatkan beasiswa baik di dalam
maupun luar negeri. LKP IYI berlokasi maupun luar negeri. LKP IYI
di Jl. Untung Suropati No. 23 Kota berlokasi di Jl. Untung Suropati No.
Pasuruan. 23 Kota Pasuruan.
21
Table 4.2 The Sample of Results Content Review by The Owner LKP IYI.
(Bahasa Indonesia Script)
After revising the script in Indonesian, the writer started translating it into
English. The writer applied the translating process of communicative
translation and the writer has translated every word of the sentence from
Indonesian into English, by using literal translation. First after the script is
translated into English, the writer consulted it with the supervisor to get
feedback. The writer got feedback about the use of grammar errors, so the
22
writer needed to revise it and needed to study more to choose the best diction
and the use of grammar for the script.
23
Table 4.3 The Sample of Results Language Use Review by The Supervisor
Increase faith and devotion to God Increasing faith and devotion to God
Almighty Almighty
After the writer revised the script, she gave it to the editor as the
writer’s concept in making the booklet. Besides that, the writer also gave the
pictures that were already taken by photographer to the editor to be produced
as a booklet.
4.2.4 Producing
Producing was the last step in making the booklet. In this step, the writer
asked an editor to design the booklet. The editor arranged the script and
pictures using Corel Draw X7 (to make a draft of the booklet) based on the
writer’s concept. After that, the writer checked all of the information that was
stated on booklet. Besides that, the writer also made sure that the result of the
booklet matched with her concept. Then, the writer gave it to her supervisor to
have a total evaluation for the design and also the final script of the booklet.
The writer got feedback and suggestions from her supervisor to make the
design better. Then, the writer revised the design of the booklet based on her
supervisor’s suggestion by asking an editor. After that, the writer did a final
check to make sure that all of the information and design had been matched
with her concept. The booklet was printed out and bound using Art Paper
24
(content of booklet) and Ivory Paper (front and back cover of booklet). Besides
that, the front and back cover of the booklet was printed out using hard cover.
After all had been printed, the writer distributed the booklet to LKP IYI.
4.3 Discussions
In making this booklet, the writer was able to apply her skills in writing
the script and carefully pay attention to every word in Indonesian and English
with detailed explanations and information.
The writer also found many difficulties. The writer found a problem when
making script of the booklet and designing the layout of the booklet. The writer
needed to learn about how to write a good script for the booklet. The problems
were difficulties of choosing a correct diction and grammar that would be used
in the sentences. The writer confused in using grammar. So, the writer should
think hard and need to study more to choose the best diction and the using of
grammar for the script. The writer hired editor to design the booklet by the
writer concept. The weakness of the booklet is that there is no location map
listed because the location of LKP IYI is very strategic and easy to reach.
The challenge that the writer went through in making the product is when
doing the documentation. Some of the photos taken by the photographer hired
by the writer were missing, so the writer had to take other ones at LKP IYI.
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CHAPTER 5. CONCLUSION
5.1 Conclusion
LKP IYI is a course and training institution located in Pasuruan City. LKP
IYI needed additional promotional media to attract more customers. So, the writer
decided to make a booklet as a promotional medium for LKP IYI which aims to
introduce profiles and services to customers who want to take courses and find out
information about LKP IYI in detail. The booklet is not only for domestic readers
but also for foreign readers. Accordingly, this booklet is written in bilingual,
Indonesian and English versions.
The writer took so much time, hard work patience, and effort in finishing
this booklet. The writer also found many difficulties and challenges. The writer
found a problem when making the script of the booklet and designing the layout
of the booklet. The writer needed to learn about how to write a good script for the
booklet. The problems are difficulties of choosing a correct diction and grammar
that is used in the sentences. The writer consulted the supervisor to get feedback
and learn more about grammar. Besides that, the writer did not have a good skill
in editing. She needed to ask an editor to help in finishing her product. This
project gave some benefits for the writer. The writer improved her skill in writing
the script of the booklet, improved her skill in translating and knew detailed
information of LKP IYI.
5.2 Suggestion
After completing this final project, the writer has suggestions for LKP IYI
and the English Study Program of Politeknik Negeri Jember.
The writer suggests LKP IYI can use this booklet as a media for promoting
their company maximally by distributing this booklet to the customers.
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REFERENCES
Herlinda, S., Hidayat, S., & Djumena, I. (2017). Manajemen pelatihan hantaran
dalam meningkatkan kecakapan hidup warga belajar di Lembaga Kursus
dan Pelatihan. Journal of Nonformal Education and Community
Empowerment, 1(1), 1-9.
No Observation Description
Validation sheet is used to make sure that the information that stated in the
booklet is correct.
1. Foreword
2. History
Mission:
Regular class:
2. Survival English
4. Advanced Communication
Private class:
1. Conversation Class
5. Komputer
6. Facilities
1. Learning Rooms
2. Library
3. Computer Lab
4. Waiting Room
5. Mosque
35
6. Parking Area
7. Toilets
7. Cost
8. Learning Method
9. Achievement
10. Testimony
1. Durta
2. Diva
3. Chilla
Email: admin@iyipasuruan.com
Alamat:
LKP IYI
Jl.Untung Suropati No.23
Kebonagung
Pasuruan
negeri.
3. Motto Vision and Mission
Regular class:
2. Survival English
4. Advanced Communication
Private class:
40
1. Conversation Class
3. TOEFL/TOEIC/IELS
Preparation Class
5. Komputer
6.
Facilities
1. Learining Room
2. Library
3. Computer Lab
4. Waiting Room
5. Mosque
6. Parking Area
7. Bathroom
7.
Biaya
2. Diva
3. Chilla
Alamat:
LKP IYI
Jl.Untung Suropati No.23
Kebonagung
42
Pasuruan
No Items Amount
2. Binding 300.000
3. Transportation 200.000
Appendix 5. Timetable
Month
February March April May June July August September October November
Activities
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Writing and
Revising the
proposal
Conducting
Seminar
Revising a
proposal
Collectizng
data
Making the
product
Revising the
product
Writing the
report
Conducting
the
examination
Revising the
report and
the product
Binding
45