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Running Head: Microsoft Analysis in Turkey 1 Microsoft Analysis in Turkey
Running Head: Microsoft Analysis in Turkey 1 Microsoft Analysis in Turkey
Running Head: Microsoft Analysis in Turkey 1 Microsoft Analysis in Turkey
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MICROSOFT ANAYLSIS IN TURKEY 2
world's largest technology multinational. When Bill Gates and Paul Allen founded the company,
it was formally launched on April 4th, 1975. Over the years, the company has developed a
designs despite having many branches which in turkey. It has also expanded its product line via
licensing and the creation of critical consumer electronics, video game, and computer products.
In terms of revenue creation, the business has proven to be a key rival of Apple Inc. The
company's strategy and competitive character have earned it inherent favors from customers who
have adopted its main products. Every year, the income of the business has grown on its own.
International laws and regulations are intertwined with the company's activities, which
have a worldwide footprint. All of the company's endeavors, including marketing, sourcing, and
production, are compliant with international legislation in various foreign places. As a result of
the reasoning for globalization, regulations have evolved to be more business-friendly, and most
companies are now allowed to establish international corporate entities. The expansion of
communication and transportation networks has made it more easier to move across borders in
pursuit of new possibilities. Microsoft has long outgrown its local markets, necessitating the
Microsoft has complied with all applicable laws and regulations while doing business on
a global scale. There have been a number of difficulties encountered during the procedure. The
difficulties, on the other hand, have been aggressively handled in order to guarantee long-term
success. Music, religion, and romantic relationships are only a few examples of cultural
differences that need to be addressed. The rest of the rules are based on the jurisdiction's primary
needs (Ibarra, Rattan & Johnston, 2018). Economic blocs have been formed in certain nations to
MICROSOFT ANAYLSIS IN TURKEY 3
develop the strategy. In order to comply with the laws set out by various businesses, it is
and their resulting disparities. Microsoft's main business processes have been substantially
transformed as a result of the effective use of new technologies. There has been a significant
decrease in production costs due to better process integration and lower operating expenses. The
strategy has helped them adapt quickly to changing market conditions while also reducing
expenses. As a result of the strategies, long-term competitive advantages have been created.
The crucial approach is based on the need that multinational corporations comprehend
and dominate the settings in which they operate. In order to make important choices on whether
to localize or standardize operations, the company needs a comprehensive knowledge. In the end,
the main goal is to make sure consumers can receive the finest goods. The main reason for this is
to make sure that consumers who live far away may receive high-quality goods and quick
service. There are inherent risk mitigation measures in place at Microsoft to reduce the
ramifications of any emerging threats. Using these methods in conjunction with effective change
Microsoft has made use of a number of different methods in order to improve its
technical innovation. For businesses today, survival means integrating a variety of technology-
oriented tactics in order to keep up with the ever-changing operating conditions. Technology
enhances the productivity of a company, resulting in lower costs and higher levels of customer
satisfaction.
MICROSOFT ANAYLSIS IN TURKEY 4
As a worldwide leader in innovation, Microsoft has made use of design thinking methods
to lead the way. The business uses an internal soul-searching approach to create emotional
attachments with its consumers through designing goods. Additionally, the business has made
use of the five key phases to ensure the design thinking strategy has been a success. Empathic
consideration is an important part of the process, as are definition, idealization, and developing
prototypes and testing them out at the end. Its video games and analytics tools are intertwined
with the company's design thinking methodology. The integration of AI affirmations has also
initiatives have had a beneficial effect on the company's performance in light of current global
challenges. From the standpoint of the global economy, these tendencies have shown to be
dependable and viable. By performing thorough testing with important clients, the company's
unique methods have been shown to be dependable. The approach has improved the knowledge
of design thinking in the company and has led to the solution of various customer requirements
on a worldwide scale.
Identifying a company's strengths or internal strategic elements that support growth and
Microsoft is a well-known name in the computer hardware and software industries for a
reason. Customers, particularly those who associate brand strength with dependability, benefit
from this strength. Microsoft also reaps the advantages of its current products' positive
externalities. Third-party software developers are increasingly creating applications for IBM PC-
system. Additionally, Microsoft's ability to influence the market is bolstered by the strength of its
partnerships with other companies. In order to develop hardware devices that run on Windows
OS, the business may, for example, form an alliance with a hardware manufacturer to create such
goods. As a result of Microsoft's SWOT analysis's strengths in this sector, the company is well-
Swot analysis takes into account the shortcomings of the organization and internal
strategic variables that impede or decrease company growth. Managers at Microsoft have the
Cybercrime susceptibility.
for example, continue to target the Windows operating system all around the globe. This is a
problem since it makes Microsoft's products less appealing. The competition between computer
hardware and software firms has resulted in an increase in cyber security. Imitability of certain
MICROSOFT ANAYLSIS IN TURKEY 6
products, on the other hand, is a disadvantage since it threatens Microsoft's brand and the value
of its name. As a result, the firm's product line is susceptible to competitors that have strong
hardware and software solutions. With the SWOT strengths highlighted in this section, Microsoft
must improve its product features and boost hardware development efforts to stay competitive.
The company's ability to innovate has been connected to the efficient utilization of
existing resources in order to provide efficient process knowledge. The business has been able to
have a significant effect on software development and data analytics platforms because of the
has also gone into the price of the company's goods. As a result of the active technology, the
businesses' customers now have a stronger platform on which to evaluate the pricing ranges of
market needs in the technology sector. In order to get the necessary resources for value
development, important trends include innovation as well as value creation methods. In order to
provide critical solutions, the company's creative and strategic alignment has proven to be
crucial. As a result of venture capital investments, Microsoft has seen significant growth. With
important concepts such as augmented reality innovation criteria, Artificial Intelligence adoption
and critical design thinking methods fundamental to business technology asset management. An
enormous and strategic alignment has been established by the business to make sure that its
methods are in line with global venture capital investment and stakeholder expectations.
confirmed by the courts, which ruled that Microsoft's customers had no viable alternatives.
Company was tasked with preventing entrance into the market by keeping customers away and
charging more than suggested for a long period of time. Apple and IBM, two of Microsoft's
MICROSOFT ANAYLSIS IN TURKEY 7
biggest rivals, have led the charge in arguing that the software giant has destroyed the worldwide
market. The Mac and OS/2 operating systems were developed by competitors, but Microsoft's
competitive implications have prevented them from entering the market. It's been difficult for the
business to keep up with all of the various government requirements and stay in compliance.
Microsoft, for example, has had to deal with a number of difficulties as a result of the new rule
governing grantee levels. There have been significant consequences for grant recipients, but
these rules have also proposed new ways to grant administration from the very top down. Using
Microsoft cloud technologies, the grant vantage management system streamlines grant
administration while reducing administrative costs. The technology has been effective in
reducing the company's reporting requirements. Government policies, according to the firm, have
The business has also had to deal with a lot of backlash over the company's malware
blunders. As a result, the business was severely criticized in 2004 for allegedly violating rules set
out in current software development standards. Several countries have also accused the business
of excluding prospective suppliers of its goods. A number of governments and other businesses
have filed lawsuits against the firm, alleging it has engaged in illegal and dominating
monopolistic methods and activities in its business. For example, the European Union scrutinized
the business closely in 2004 and assessed it an 899 million euro punishment for its competition
case. The company's main shop in New York City was recently burglarized in September of this
year. The businesses' reaction to the contract inked with the U.S. Department of Immigration
highlighted the action in their answer. The company's connection with the immigration
There have been reports that the majority of the company's permanent employees get
preferential treatment, but workers are not included in this category. The business has come
under fire for allegedly violating several labor laws and government rules by using forced labor
and other labor-intensive practices. The strategy is to sue departing workers in an attempt to keep
them from leaving. Aside from reducing medical coverage, the business has been accused of
using conventional cost-saving methods including exploiting workers. For many years, the
practice of using temporary employees has been the subject of intense scrutiny across a wide
range of media outlets. In addition, the business has been accused of using a variety of deceptive
strategies to place an undue burden on its employees. Long-term workloads have been shown to
have many negative health effects on employees, which has led to much media coverage of the
problem. The deeds went against a variety of official policies in various locations.
Different companies have shown a lot of interest in the area of corporate social
responsibility. To minimize social problems, corporations must raise their societal investments,
as shown by the location. When it comes to corporate social responsibility (CSR), Microsoft is
aligned with the company's purpose, which focuses on meeting the needs of communities across
the world. To make sure that the Carrols Pyramid's four elements are adhered to fully, Microsoft
management to keep consumers, the general public, workers and other partners trusting in our
company's products and services. At Microsoft, corporate social responsibility (CSR) strives to
ensure that the business maintains legal, economic, charitable, and ethical ties with the
surrounding community. As a result, the company made further steps to comply with its social
MICROSOFT ANAYLSIS IN TURKEY 9
responsibilities and offer data that would eventually become worldwide standards.. CSR also
relies on the report provided by UN Global Compact, which recognizes the Global Reporting
Initiative. To help the United Nations achieve its Sustainable Development Goals, the Microsoft
To top it all off, by giving back to the community, the company's workers earn nearly
$158 million in total compensation. As an example, the Lagos solar project illustrates how the
company has invested more money in attracting new entrepreneurs by providing them with
financial stability. Similarly, Microsoft Africa offers many chances for young developers,
citizens, and business leaders to discover and develop their skills via education,
entrepreneurship, and employment. The business was able to comply with laws that promote
carbon neutrality and its global operations that seek to reduce carbon footprint ethically and
legally. Despite these efforts, the business continues to sustain the employment of over 6 million
individuals on a worldwide scale, either directly or indirectly. Studies revealed that the business
had over 23 suppliers who presented no danger to the company's reputation in any of these areas.
The senior management’s role is to improve the employees’ morale; Microsoft sets aside
a certain amount of budget for every group as a morale budget. The team receives the money
from the company and is at liberty to use the money as it pleases. For instance, some of the
group members have been observed to go on skiing, having a cookout, bowling, buying movie
theater system and even popcorn choppers. They do some incredible things such as renting a
The company can cope and adapt to the changes in demand from the customers and
market environment. Other motivational strategies and open communications channels that
Microsoft Company has adopted include non-financial rewarding of the employees by giving
products such as T-shirts and regularly taking workers out for dinner for their exemplary work.
model as the operating system on the computers such as desktop and laptops productivity
software used worldwide by is round 95%. This is their major line of strength of Microsoft in the
operating systems market. Upon, taking a project with Microsoft Company, the company does
not expect to keep following all its workers. The company believes that the employees are
competent and can a successful project within the stipulated schedule without close monitoring.
Microsoft can achieve digital transformation in its management system more quickly by
developing new incentives for innovative ideas from within the firms. The ideas and their
implementation of the Directorate strategies could be beneficial to the company because they
Creating a dependable worldwide change in corporate culture may be a difficult task. For
the initial complexity, Microsoft used the components of behavior modification and memory to
break it down and imply permanent effects on the daily operations of the employees. This
strategy worked. It was difficult at first to work with people from various cultural backgrounds.
Microsoft, on the other hand, emphasized the need of establishing unique routines that all
workers could remember and readily adjust to. Because of the company's focus on growth and
development while also creating a learning culture, Microsoft was able to leverage on its
workforce's desire to enhance their abilities. The reasoning was based on the fact that employees
should be seen as highly adaptable when it comes to the company's strategic goals. Now that the
MICROSOFT ANAYLSIS IN TURKEY 11
dominant culture has taken hold, everyone in the business is behaving in ways that are in
accordance with the company's cultural objectives. The cultural elements have been expanded to
vitality, and the provision of services in accordance with the established cultural gaps.
As a result of matching its policies and procedures to deal with a wide range of complex
global problems, Microsoft has achieved its present market position. Different accumulating
problems from a global viewpoint are clearly outlined in the company's policy guidelines.
However, to clear its reputation, the business must resolve its outstanding legal challenges and
examine its internal ethical and cultural concerns in order to establish a win-win situation for all
employee groups.
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