MANG INASALSAL

Industry: Restaurants
Founded: Iloilo City, Philippines (December 12, 2003; 17 years ago)
Headquarters: Mandaluyong, Metro Manila, Philippines
Number of locations: 500 (June 2019)
Area served: Philippines
Key people: Tony Tan Caktiong (Chairman) and Ferdinand J. Sia (CEO)
Products: Filipino Cuisine Fast food
Revenue: ₱12 billion (2015)
Number of employees: 15,000
Parent: Jollibee Foods Corporation
Website: manginasal.com

Who is the owner of Mang Inasal?

- Jollibee Foods Corporation
Who is the CEO of Mang inasal?
- Edgar "Injap" Jaruda Sia II (born 1977) is a Filipino businessman. Sia is the
chairman of Double Dragon Properties (and co-owner with billionaire Tony Tan
Caktiong), and the founder of the Mang Inasal fast food restaurant chain.
- In 2011, Sia become the youngest billionaire in the Philippines at the age of 34
after selling his 70% stake in Mang Inasal to Jollibee.
- Sia was born in Iloilo City in 1977 and grew up in Roxas City, the eldest of three
siblings having parents from both Capiz and Iloilo. He was nicknamed "Injap", a
portmanteau of "Intsik" (the Filipino pejorative for a Chinese person) and
"Japanese"; as his father, Edgar Sr., is half Chinese, while his mother, the former
Pacita Jaruda, is half Japanese.
- Sia had planned to become an architect, but dropped out of the University of San
Agustin to start a business career.
Why did Mang Inasal sold to Jollibee?
- Jollibee is the largest fast-food chain brand in the Philippines, operating a
network of more than 1,400 stores. Reasons why Jollibee bought Manq Inasal.
- Jollibee considered Mang Inasal more of a threat than Mcdonald's. Jollibee was
operating 458 Mang Inasal branches nationwide as of end-March 2016.
What is the tagline of Mang Inasal?
- “The more the many-er,” is Mang Inasal's motto. As the Philippine's fastest
growing barbeque fast food chain, it serves chicken, pork barbeque and other
Filipino favorites.
Why Mang Inasal is the best?
- The primary reason for Mang Inasal's success is its wide array of Filipino comfort
food, especially Chicken Inasal - with its distinct taste that Pinoy’s have grown
and continue to love. By 2009, only six years after the first branch opened, Mang
Inasal had a store network of one hundred stores.
Who is the target market of Mang Inasal?
- Mang Inasal is the fast food chain that has affordable and cheaper price and
meals that fits our budget and their target market who are the teens or students.
- Mang Inasal has many promotional activities but one of their promos that are
now a word of mouth of each customer is their unlimited rice and unlimited soup.
What is the value proposition of Mang Inasal?
- Mang Inasal aims not just to deliver high-quality meals but to serve the Alagang
Pinoy way. Mang Inasal offers Inasal and other Filipino food coupled with
unlimited rice Priced 23% lower than competition. The presence of every Mang
Inasal in a certain area provides not only employment but also opportunities to
community members including suppliers of Calamansi, Charcoal, Banana leaves,
Vegetables, Bamboo sticks, and other ingredients. They serve customers with
puso - by always making them their first priority in ways that connect to their
customers. In Mang Inasal, FSC is our way of life.
Is there Mang Inasal in USA?
- Jollibee Foods Corporation is planning to bring its newly acquired chicken
barbecue chain Mang Inasal to the United States to cater to the large number of
Filipinos there
Is Mang Inasal a global corporation?
- Sia stressed that the deal with Jollibee will strengthen the brand. As the business
is on its way to becoming a “Global Mang Inasal,” Filipinos will be “proud,” he
said.
It all started with a Vision. Edgar “Injap” Sia, at the age of twenty six, grabbed the
opportunity to lease a 250 square meter space at the Robinson’s Mall Carpark-Iloilo in
December 2003. It was there that Mang Inasal, Hiligaynon for Mr. Barbeque, was born.
Early on, he learned the importance of following your instincts, taking risks, strategizing,
negotiating, and motivating yourself and your people. He also knew that the Filipino
barbeque quick service restaurant category still had the potential for growth. He started
a business that had the potential for nationwide expansion. With the support of his
family, he embarked on a journey that changed his life forever.
Mang Inasal’s authentic fusion of traditional Filipino cuisine with the dine-in concept.
Famous for its native-style and “nuot-sarap” Chicken Inasal with its pioneering
“unlimited rice”, Mang Inasal quickly won the hearts of its customers with its distinctively
Pinoy stamp-grilling and special marinade made out of local secret spices. The
restaurant was an instant success, opening close to thirty branches in just three years.
By 2005, confident of the stability and brand recall of the business, he opened Mang
Inasal for franchising, concentrating his efforts in Visayas and Mindanao where Inasal is
most popular. Franchise offers for Luzon soon followed.
The primary reason for Mang Inasal’s success is its wide array of Filipino comfort food,
especially Chicken Inasal - with its distinct taste that Pinoys have grown and continue to
love. By 2009, only six years after the first branch opened, Mang Inasal had a store
network of one hundred stores. Mang Inasal soon drew the attention of Jollibee Foods
Corporation (JFC), the Philippines’ largest food service company and one of Asia’s most
admired companies. JFC acquired 100% share of Mang Inasal in April 2016.
Today, Mang Inasal is the leading Pinoy branded outlet in the country, with its strong
portfolio of Chicken Inasal, Pork BBQ, Halo Halo, and Palabok. Variations in the menu
are constantly being developed to meet the discriminating demands of its growing
customer base. Mang Inasal has steadily grown ever since its acquisition, making it one
of the fastest growing quick service restaurants in the country. To date, Mang Inasal has
over 450 stores nationwide and counting.
The brand has garnered numerous awards over the years, including the Outstanding
Fast Growing Local Food Company from the 19th Annual National Consumers Awards
in 2008, the Most Outstanding Quick Service Restaurant and Most Outstanding Chicken
Inasal restaurant from the 2010 Dangal ng Bayan Awards, and the Outstanding Filipino
Franchise Award from the 2015 Franchise Excellence Awards. Mang Inasal now lays
the foundation for a new era of prosperity, moving forward to a horizon of possibilities as
the brand continues its winning tradition of excellence.
Parts:
Introduction (papakilala si may ari ng mang inasal, short history)
Family Background
How Did he Come up the name Mang inasal?
How does Mang inasal lumago hahaaha basta English nan