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ACTIVITY 1: Check What You Know! (5 points: correct & very convincing)(3 points: correct& somehow
convincing)(1 point: incorrect & not convincing)
Suppose you will engage in a micro business. Fill in the company worksheet below based on your proposed
business. (Use extra sheet if necessary)
A. COMPANY NAME & TAGLINE
The name of the company is called “Koffien Kawayan” and when it is read slowly it sounds like ‘ coffee
in kawayan’. The coffee that we use is a native type of brand and the first thing that comes to our minds
when we hear the word ‘native’ is something associated with the place of birth or origin. The Dutch word
“koffie” literally gave birth to the English term ‘coffee’. We held on to its roots and named our company
after the origin word of our main product, which is coffee. We decided to use bamboo cups and other
bamboo generated materials as our main material for our beverage’s container to give it that homey yet
eco-friendly vibe. A little touch of alliteration and we decided to use the Tagalog translation of bamboo
to match it with our Dutch translation ‘koffie’ and now we have “Koffien Kawayan”.

The tagline of the company is “Your eco-friendly coffee” which literally means the coffee that we serve
does not harm the environment. The tagline that we use may be short and simple but it carries a strong
message underneath. The fact that we use sustainable and biodegradable materials would influence
anyone that reads our tagline to do the same. When a customer sees the tagline, it would initially leave
them the impression that our company does not produce any harm to the environment.

B. COMPANY VISION & MISSION

VISION: Koffien dreams of expanding the usage of eco-friendly cups, straws, and other substantial
materials. We are a company that sees caffeine lovers as a bridge to the reduction of non-biodegradable
wastes. We envision their support to the people and to the planet.
MISSION: Koffien’s goal is to build connections directly to local coffee bean farmers. To create
employment opportunities and to put a smile on our dealers and customer’s faces. As a company who
loves coffee products, we aim to professionally insert each cup with quality, love, and care. As well as to
provide reliable services for people who are also smitten by the taste of coffee.
C. COMPANY’S OBJECTIVES (give at least five)
Koffien Kawayan aims to:
 Use and sell eco-friendly coffee containers
 Support businesses that locally produces coffee granules
 Offer employment opportunities
 Have at least a 5% increase on sales every month
 Provide excellent quality customer service

D. FORMS OF BUSINESS ORGANIZATION

The Company, Koffien Kawayan is a business with two owners forming a partnership. It is a contract in
which two parties, referred to as business partners, agree to work together to further their common
interests. A legal business arrangement in which two or more people share management and profits. The
two owner need to meet first for more details about their company and they need to decide what’s the
best for their company.
E. LOCATION (no need to post a map or a picture)
Koffien Kawayan will be located at between Roxas E and Pres. Sergio Osmeña Avenue, General Santos
City for there are nearby schools and other establishments that requires man power. Also because there
are less coffee shops in the area which may be good for our business.

ACTIVITY 2: Challenge Yourself! (5 points each) (Use extra sheet if necessary)

Write an industry analysis of your proposed business (in your activity 1) based on Porter’s Five Forces of
Competitive Position analysis and SWOT Analysis.
5 The student demonstrates complete understanding of the 3 The student demonstrates incomplete
points topic and presents the topic in a logical, organize and points understanding of the topic. The discussion is
concise way. The discussion is very convincing. acceptable and somehow convincing.
4 The student demonstrates almost complete understanding 2 The discussion is confusing. The student
points of the topic. The discussion is convincing. points demonstrates poor understanding of the basic
concepts.

Supplier power
Regarding to the supply of the established coffee shop, the suppliers has a moderate risk of manipulating the prices
of the materials. First, the supplier for the native coffee grounds are less likely to raise their price since there are a
lot of shops that sells coffee grounds at different quality but the company will to stick to the native coffee ground
supplier. For the bamboo cups and other eco-friendly disposables, their prices may rise since there are a lot of
businesses that prefers to use environment-friendly materials. But the company will always provide a fair price for
the every good quality products that we receive from the supplier.
Buyer power
Consumer bargaining power is in moderate risk. There are just a few customers on the marketplace because the
company is still in its early phases and is still acquiring consumers. But Koffien loves each and every client,
purchasers may profit from their ability to save money. While Koffien provides good quality products and
services, this may fuel recommendation for the shop. The regulars and future customers may contribute to a bigger
return of investment.
Number of competitors
Coffee shops is not very new to the business industry moreover there is a high threat level of competition since
there are tons of coffee shops in General Santos City. But what makes Koffien Kawayan different is the type of
coffee it serves as well as the container it is served in. Koffien Kawayan offers affordable coffee and products that
can compete. In terms of quality, Koffien is not far off behind.
Possibility of substitution
In terms of the possibility of substitution, there is a medium threat of substitute as there are also a lot of businesses
that provide a similar product, which sometimes has a better product offering. With this, there is a possibility that
the buyers will switch to other shops that can help them satisfy their preferences. But Koffien will try it’s best to
provide the requests of its consumers.
Possibility of new entrants
New competitors may be entering into the business/cafe, offering the same products or services, which may put
Koffien's competitive role at risk. The possibility of new entrants is the ability of new companies to enter into an
industry. It is considered a threat because the new entrants can quickly enter and weaken our position.
Furthermore, if new investors or new firms join the business/cafe, the share of the buyers in the business will be
divided and distributed among the old and new firms, which leads to the obstruction of proper profits of the cafe.
Firstly, the materials needed for the cafe may be too easy to find, which may attract the attention of investors.
Thus, the suppliers cannot change the price to an upper value. Secondly, the case is still new and this also means
that there are about little to no buyers. And, the possibility of new entrants will show that with this relatively new
business, more inventors will be competing for the cafe and same services.

STRENGTHS WEAKNESSES

 Unique theme and concept (not many
companies use bamboo and native
coffee)
 The materials used are eco-friendly and
sustainable
 The products are melamine-free
 The shop provides excellent customer
service
 Creating a name in the industry
 Difficulty in estimating capital
 The business is having difficulties in
making a name in the industry
 Limited semester times (people from
universities that attends schools less
than 30 weeks)
 No customer base
 The business offers has good quality  High starting costs of the business
products
OPPORTUNITIES THREATS

 It has the ability to attract new  Other café’s in the vicinity

customers from nearby schools and
other establishments
 Hiring fresh and new employees from
nearby buildings
 Turns into a loyal client to suppliers
that whose products are less likely to be
used by other coffee shops
 Chance to build brand equity
 Competitors with more resources
 Customers changing taste
 Using outdated tools may affect its
production
 Competitors that are skilled in
marketing
 Limited income from target market

5 POINTS: The student demonstrates complete
understanding of the topic and presents the topic in a
logical, organize and concise way. The discussion is
very convincing.
4 POINTS: The student demonstrates almost
complete understanding of the topic. The discussion
is convincing.
3 POINTS: The student demonstrates incomplete
understanding of the topic. The discussion is
acceptable and somehow convincing.
2 POINTS: The discussion is confusing. The
student demonstrates poor understanding of the basic
concepts.

WHAT I CAN DO? (Use extra sheet if necessary)

You are tasked to write an Organizational Plan of your proposed business (in your activity 1).
ORGANIZATIONAL CHART

PERSONNEL QUALIFICATIONS

Manager
- Must have a Bachelor's degree in Business Administration
- Has at least 2 years work experience as a manager or barista
- Hands-on experience with coffee machines
- Must possess great problem solving and analytical skills
- Must have excellent communication, customer service, and leadership skills

Barista
- Must have a High school diploma or equivalent
- Must be adaptable to change and willing to embrace new ideas and processes
- Must have a high level of attention-to-detail
- Has the ability to walk, bend, and stand for extended periods
- Has excellent listening and communication skills
- Has a polite, and engaging personality

Cook
- Must have a High school diploma or general education degree (GED)
- Must be familiar with the culinary industry
- Has a genuine passion for food
- Has excellent stress management and communication skills
- Can organize and multitask

Food Service Assistant

- Must have experience from a food service environment
- Must have good customer service skills
- Must have the ability to walk, bend, and stand for extended periods
- Must possess excellent communication skills
- Must have the ability to demonstrate great team work

Receptionist / Cashier
- Has a High school diploma or equivalent
- Has the ability to handle transactions accurately and responsibly
- Has a positive and approachable manner
- Knows basic math and computer skills
- Has excellent communication and customer service skills

Crew member
- Has at least a High school diploma or equivalent
- Can handle working in a fast-paced environment
- Has a good personality
- Has excellent communication skills
- Must have team player qualities

PERSONNEL DUTIES & RESPONSIBILITIES

In order for the company to achieve its goals and provide quality services, each personnel must
perform these duties and responsibilities.

Manager
 Oversees the activities of other workers.
 Hires, trains, and evaluates new employees.
 Ensures that the company is on track to meet its financial goals.
 Motivates workers through incentives and positive feedback.
 Develops and implements budgets.
 Prepares reports for management.
 Ensures workers have the enough resources to complete their work.
 Updates job knowledge by participating in educational opportunities, reading professional
publications, and participating in professional organizations.
 Accomplishes organization goals by accepting ownership for accomplishing new and
different requests and exploring opportunities to add value to job accomplishments
Barista
 Prepares and serves hot and cold drinks such as coffee, tea, artisan, and speciality
beverages.
 Creates stock displays.
 Cleans and sanitizes work area, utensils and equipment.
 Describes menu items and suggests products to customers.
 Servicing customers and taking orders.
 Order, receive and distributes stock supplies.

Cook
 Ensure ingredients and final products are fresh.
 Follow recipes, including measuring, weighing and mixing ingredients to avoid wasting
resources.
 Present, garnish and arrange final dishes.
 Occasionally serve food.
 Maintain a clean and safe work area, including handling utensils, equipment and dishes.
 Handle and store ingredients and food.
 Maintain food safety and sanitation standards.

Food Service Assistant

 Greets and seats customers.
 Takes food and beverage orders and accurately entering them into the ordering system.
 Making menu item recommendations.
 Communicates any food allergy or special nutrition needs to kitchen staff.
 Ensuring all orders are filled quickly and accurately and that food is high quality.
 Providing attentive service to diners, like refilling drinks as needed and checking their
needs during meals.
 Promptly addressing any customer service issues and referring to management if and when
necessary.
 Performing some cleaning duties, such as at the service station, around the kitchen and in
the dining area.

Receptionist/Cashier
 Provides a positive customer experience with fair, friendly, and courteous service.
 Registers sales on a cash register by scanning items, itemizing and totalling customers’
purchases.
 Resolves customer issues and answers questions.
 Bags purchases if needed.
 Processes return transactions.
 Itemizes and totals purchases by recording prices, taxable and non-taxable items; and
operating a cash register.
 Enters price changes by referring to price sheets and special sale bulletins.
 Discounts purchases by redeeming coupons.
 Collects payments by accepting cash, check, or charge payments from customers and
makes change for cash customers.
 Verifies credit acceptance by reviewing and recording driver’s license number; and
operating credit card authorization systems.
 Balances cash drawer by counting cash at beginning and end of work shift.
 Provides pricing information by answering questions.
 Maintains checkout operations by following policies and procedures and reporting needed
changes.
 Maintains a safe and clean working environment by complying with procedures, rules, and
 regulations.
 Contributes to team effort by accomplishing related results as needed.

Crew member
 Greet customers upon arrival.
 Inform customers of any specials or promotions running currently.
 Answer any questions the customers might have.
 Take orders with accuracy.
 Repeat orders to customers to ensure they are correct.
 Accept payment and accurately supply change, when needed.
 Direct complaints and concerns to Manager.
 Ensure food is delivered to the table hot and fresh.
 Offer to refill drinks.
 Check with customers to ensure their overall satisfaction.
 Thank customers for their business, invite them to return.
 Maintain a clean, sanitary, and organized dining room and service area.
 Complete all side work at end of shift.
 Ensure restrooms are clean and stocked.
 Comply with all health and food safety regulations at all times.

PERSONNEL SALARY STRUCTURES

As much as Koffien cares for its customers, the company also takes good care of its employees by
providing reasonable wages for every personnel’s position (raises are not included in the table).

POSITION SALARY PER MONTH

Manager Php 12,000
Barista Php 10,500
Cook Php 10,000
Food Service Assistant Php 5,500
Receptionist/Cashier Php 5,500
Crew Members Php 5,000

HUMAN RESOURCE CONTROL POLICIES (at least 5)

Just like any other business establishment, Koffien Kawayan also mandates control policies in
order to ensure every employee is looked after, their rights and needs are respected, and benefits
from it. As well as to maintain the strength and control of human resource, there are certain
policies that every employee should abide:

 Working hours start from 8am up to 8pm from Monday to Sunday with One hour noon-
break (12pm to 1pm).
 Workers must wear the approved dress code (uniforms).
 Must not harass or discriminate co-workers and customers.
 Everyone must respect each other and maintain the code of ethics.
 Strictly NO SMOKING within the premises in accordance with the EO No. 26, entitled
"Providing for the Establishment of Smoke-Free Environments in Public and Enclosed
Places" of 2017.
 Usage of cell phones or any gadgets during working hours is strictly prohibited.
 Avoid using abusive or offensive language when at work.
 Excessive tardiness and absenteeism without proper reason will not be tolerated. Listed
 below are possible punishments:
a.) Salary deduction
b.) Termination