LEARNING SUMMARY

SOCIAL MEDIA MARKETING: IMPLEMENT & MONITOR

1: SET UP TOOLS TO HELP YOU MONITOR

Connect your social accounts via tools like e.g. Hootsuite

2: MONITORING SOCIAL MEDIA CHANNELS

o Check your accounts

o Respond to comments
o Address customer issues

3: SOCIAL MEDIA & CUSTOMER SERVICE

Assess whether you should use social media for customer service:

o Evaluate tenor of the comments

o Are customers bringing up technical issues?

o Are questions answerable with links to information?

o When are your customers most active?

Keep content and customer service account separate

4: TIPS

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