LEARNING SUMMARY

C O N T E N T S T R AT E G Y : P L A N Y O U R C O N T E N T S T R AT E G Y

1: CONTENT MARKETING PROCESS

2: USE YOUR TARGET PERSONA AS THE STARTING POINT

The target persona will influence your content:

- Purpose

- Format

- Topic

3: CONTENT NEEDS TO ALIGN WITH THE CUSTOMER JOURNEY

4: TAKE STOCK OF YOUR CONTENT WITH A CONTENT AUDIT

© 2017 UDACITY ALL RIGHTS RESERVED

LEARNING SUMMARY
C O N T E N T S T R AT E G Y : P L A N Y O U R C O N T E N T S T R AT E G Y

5: DISTINGUISH HUB, HERO AND HYGIENE CONTENT

Large scale, with longer life time

Developed on a regular basis e.g. blog

Created with search in mind, e.g. “how-to” content, FAQs etc.

© 2017 UDACITY ALL RIGHTS RESERVED