LEARNING SUMMARY

SOCIAL MEDIA MARKETING: SOCIAL MEDIA CONTENT

STEP 1: UNDERSTAND CUSTOMER NEEDS AND MEDIA HABITS

1. Identify content needs

• Customer pain points, product needs, information needs
• Use target persona

2. Understand your target persona’s media habits

3. Determine the best format

• Which format would work for your target audience, given their media
habits?

© 2017 UDACITY ALL RIGHTS RESERVED

LEARNING SUMMARY
SOCIAL MEDIA MARKETING: SOCIAL MEDIA CONTENT

STEP 2: ORGANIZE YOUR CONTENT

Use the Hub and Spokes Model

- Start with
content for
hub

- Distribute
through the
spokes

© 2017 UDACITY ALL RIGHTS RESERVED

LEARNING SUMMARY
SOCIAL MEDIA MARKETING: SOCIAL MEDIA CONTENT

STEP 3: CREATE CONTENT

Best practices and tips:

o Keep it short
o Use big, beautiful images
o Share exclusive content
o Tie content to special events & holidays
o Post for the right audience
o Quality > quantity
o Avoid being overly promotional
o Change up your cover photo regularly
o Use calls to action
o Let consumers know you are responsive
o Use fun images
o Use video
o Run contests
o List job openings
o Engage with quizzes
o Create custom tabs
o Use Facebook Live

o Encourage audience to use name & hashtags

o Create contests
o Partner with influencers
o Re-gram
o Use creative hashtags
o Use compelling descriptions
o Use your bio space well

o Keep it short
o Use visuals
o Incorporate hashtags
o Ask questions and run polls
o Curate and connect
o Send multiple tweets with the same content
o Seize the moment
o Match tone to brand
o Connect to trending hashtags

© 2017 UDACITY ALL RIGHTS RESERVED

LEARNING SUMMARY
SOCIAL MEDIA MARKETING: SOCIAL MEDIA CONTENT

o Post high value content

o Use consistent content (length & quality)
o Post multiple videos
o Publish on predictable schedule
o Create a channel trailer
o Use video thumbnails
o Share & collaborate
o Use short titles
o Include channel description
o Include video metadata
o Consider a transcript
o Use end cards

o Use relevant imagery & captions

o Try to use trackable URLs or unique hashtags
o Use offers & promo codes
o Use stories
o Post regularly
o Use “our story” (location based)
o Use messaging
o Personalize your snapcode
o Generate your snapchat URL

STEP 4: CREATE AN EDITORIAL CALENDAR

Keep a calendar that includes:

• Title and description of content

• Links to supporting documents
• Author or writer
• Deadline for release
• Channels you plan to promote content in

© 2017 UDACITY ALL RIGHTS RESERVED