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The Payment Methods Report 2021
The Payment Methods Report 2021
The Payment Methods Report 2021
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Anda Kania
The demand for a frictionless, contact-free, and secure shopping experience has greatly increased ecommerce turnover in the last 12 months.
So, industry players, mainly Payment Service Providers and merchants, should focus even more on offering choice at checkout to reach new
Thus, we go to the next level and bring out to our readers a comprehensive overview of the payment methods in scope for 2021, as well as
best practices for checkout optimisation by addressing digital transformation, security, and localisation.
Furthermore, beyond these key aspects of reach, conversion, and costs, the industry has seen an impressive dynamic this year, with several
mergers, acquisitions, and investments in Buy Now, Pay Later (BNPL) and Open Banking Payments companies. Events such as Visa buying
Tink or Klarna being valued at 31 billion suggest a powerful business environment to watch.
implement payment offerings that consumers are comfortable with. Therefore, we depict how Account-to-Account (A2A) payments, BNPL,
mobile payments, and payment cards have been developed to meet acceptance and adoption in the payments ecosystem.
The global adoption of real-time payment systems has accelerated the development of A2A payments, which rely on the strength of banking
payment systems. Moreover, PSD2/Open Banking further stimulates innovation in this space. The angles approached on this topic reveal if
cards are still here to stay and how regulations, technology, and competition can work as growth factors.
BNPL is a two-sided approach matter – on one hand, an indicator of innovation that could support the surge of the ecommerce market; on the
other hand, a process that is ‘not enough regulated’ and can have hard consequences on the consumers. BNPL providers and analysts grant
their insights into this part, presenting their views on the evolution of this trend.
Paying by card is a method complemented by a large number of alternatives, from A2A payments to e-wallets, direct debit, prepaid (cash and
vouchers), direct carrier billing, cryptocurrencies – and lately, CBDCs. All these payment methods have their own place in this report, where their
evolution within the market and their path towards future growth are illustrated. Moreover, one can learn that cards can move up a notch to stay
competitive, by offering – through biometrics and tokenization – the convenience and security that consumers look for when paying online. ➔
which their end-consumers pay, what measures they have taken so far to meet consumers’ demand, and how they see the future of payments
driven by Gen Z and Millennials. Seasoned payment managers from Jumia, Kinguin, Mango, Wargaming.net, and Wayfair share their expertise
in a bid to further support peer-to-peer knowledge and provide our readers with an in-depth view of the merchants’ payment strategies.
spoiled for choice. In this section we address three factors of high importance for an optimal online shopping experience:
• digital transformation: what ecommerce surge means for innovation amid and post-pandemic, including for certain verticals such as travel;
• localisation: the latest updates on PIX in Brazil, as well as insights into Southern Europe;
• security: recognising the specific threats that all existing payment methods pose.
models for companies such as Klarna, Affirm, Splitit, Uplift, AfterPay, Atome, Divido, and many more. We display key information related to
how their service works, as well as their payment instruments, credit check and application procedures, late fees and interest rates.
acquisitions, product launches, partnerships, and recent infrastructures. We believe it could be very useful for our readers, for instance, to
know that mobile commerce, the seamless integration with social media, and the rise of 5G push the success of e-wallets in Asia – or that the
mass adoption of real-time payment systems around the globe has accelerated the evolution of A2A payments.
debit cards, credit cards, prepaid, e-wallets, A2A payments, direct debit, payment by invoice, cash, direct carrier billing, and cryptocurrencies.
Lastly, we display a section on company profiles featuring key players in the global online payments market, including PSPs and APMs.
In addition, companies will also be included in our comprehensive company database, giving readers unprecedented access to stakeholders
in global industries.
With a strong educational focus, we aim to bring knowledge on customer expectations and disruptive developments, so we kindly invite you
to explore this report to understand what you need in order to stay ahead of the curve in this digital-first era.
3 Foreword
17 Account-to-Account Payments
19 The Death of Cards: Why 2021 Is a Tipping Point for Account-to-Account, and How It’ll Change the Payments
Landscape Forever | Siamac Rezaiezadeh, GoCardless
21 The Inevitable Rise of Account-to-Account Payments | Ciaran O’Malley, Trustly
23 A2A Payments Essentials and the US Market Growth | Interview with Craig McDonald, Trustly
25 The Rise of A2A Payments: What Should Retailers Look Out For? | Martha Southall, CMSPI
64 QR Codes
65 QR Codes and the Chinese Consumers’ Digital Opportunity for European Businesses | Jonathan Quin, Ant Group
67 Quick Response: Pandemic Highlights Opportunities for Technology to Grow in Western Markets | Ryan Tuttle,
Euromonitor
78 Prepaid Payments
79 How Aplauz Is Making Online Payments a Win-Win-Win Game | Goran Abramović, Aplauz
81 Direct Debit
82 The 5 Keys to Successful Payment Management for Subscription-Based Companies | Martin Koderisch,
Edgar, Dunn & Company
91 Digital Transformation
92 Real-Time Payments Poised to Push the Needle in Ecommerce | Debbie Guerra, ACI Worldwide
94 What Comes After the Pandemic: Agile Transformation for the Payments Industry | Claire Gates, PPRO
96 Pay When You Fly: Supporting Travel’s Recovery With Flexible Payment Options | Jean-Christophe Lacour,
Amadeus Payments
98 The Rise of Digital Wallets and Disappearance of Plastic Cards | Isabelle Isil Ugurlu, elumeo SE
100 Get Invited to Go Outside and Play – Exploring New Payment Experiences | Sally Baptiste, Payment Operations Group
102 Security
103 The Most Common Fraud Threats for Individual Payment Methods | Neil Govender, Fraugster
105 Localisation
106 The Adoption and Usage of PIX in Brazil | Interview with Alain Delcourt, BoaCompra
108 Financial Inclusion and Digital Innovation in LATAM | Interview with Gustavo Ruiz Moya, SafetyPay
110 Southern Europe at the Crossroads of Innovative Payments | Andréa Toucinho, Partelya Consulting
Anda Kania is doctor in Political Sciences, currently exploring her research skills to discover the
latest trends in the payment and commerce industry. Anda has used her position of senior editor at
The Paypers to analyse the hottest topics, and to discuss them with thought leaders in order to get the
pulse of the payments environment.
Anda Kania Lead Editor for Payments and Commerce The Paypers
After observing and adapting to the changes that took place in The direction ecommerce is moving regards also the way con
the payments industry in 2020, it is now time to assess which sumers pay and their shopping habits. When it comes to payment
trends have become more prominent and what fuels the digital methods, cards and e-wallets are still the two heavyweights, but
transformation further in the ecommerce space. Account-to-Account (A2A) payments and Buy Now, Pay Later have
The growth of ecommerce regards three main trends to watch: before the pandemic. So it’s important to know what the latest
Customer behaviour and expectations – Consumers have less invisible payments, the omnichannel experience and the continuous
patience with cumbersome checkouts, and they look for a safe rise of subscription-based payments offer the perspective of how
and convenient way to shop. They want an ‘anytime, anywhere, ecommerce and payments will continue to evolve this year and
on any device’ experience, fast shipping, fast returns and funds. beyond.
available at their fingertips, all the time. They also demand a variety Account-to-Account payments
of payment options, flexible pricing options, the ability to customise PSD2 and Instant Payments are accelerating innovation around
the package, and the freedom to pause and resume services at any Account-to-Account payments in Europe. A2A transfers in Europe
time, something that subscriptions services may offer. account for around 13% of checkouts. In the Netherlands, Finland,
Technology-driven innovation – Mobile apps, APIs, cloud technology, dominant payment method.
blockchain, AI, IoT, and data analytics enable fintechs and big
techs to provide superior alternatives for existing payment offerings In India, UPI (launched in 2016) has seen phenomenal success
(e.g. embedded payments). domestically. UPI has been developed by the National Payments
Regulatory frameworks and standards – PSD2 and Open Banking The interface, regulated by the Reserve Bank of India facilitates inter-
are defining new methods for payment acceptance and payment bank transactions connecting multiple bank accounts to a single
mechanisms if we look at the emergence of instant payments. mobile application, which allows transferring of money and payments
Standards such as EMVco clarifies aspects in the ecommerce and instantly, 24/7. Users can link their bank accounts to multiple peer-
online payment ecosystem, such as convenience and security – with to-peer (P2P) payment apps, such as Paytm, Google Pay, PhonePe,
EMV Secure Remote Commerce Specifications (SRC), consumers MobiKwik, and BHIM (NCPI’s P2P app), among others. ➔
9 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
The international tech giants Google, Amazon, Alibaba, and Face that between 2 and 5% of all transactions will be migrated to the
book have all taken great interest in UPI and benefited from its new method of payment or a significant share of a market worth
design. Google has very successfully used UPI to shift ecommerce more than USD 100 billion in France.
in India has led to Google directly encouraging the Federal Reserve In March 2021, Giropay, a Germany-based online banking payment
to adopt a similar approach when implementing the next generation system has announced the merger with paydirekt, an online
of payments infrastructure in the US. payment method for banking, and Kwitt, a mobile payment method
In Brazil, PIX has registered 1 billion transactions since its launch, established as a higher-level payment brand for both customers
and it already has 230 million registered keys (each user can have up and retailers. Over time, the Giropay Money Sending function will
to three PIX registration keys). According to Brazil’s Central Bank, be integrated with existing Kwitt procedures. Those banks that
ecommerce transactions initiated by individuals represented 9.1% already offer Kwitt P2P can switch over to Giropay Money Sending.
The Bank also states that when it comes to the adoption rate of PIX Investments
(i.e. the number of transactions per inhabitant of the country), it is As an additional indicator of the potential of this payment method,
already the second-fastest-adopted system, only behind Denmark. here is a quick look at where the money goes and who’s investing
in who.
FedNow Service – a real-time payments platform that would enable The BlackRock Private Equity Partners consortium acquired
financial institutions in the US to clear and settle transactions a minority stake in Trustly, a Sweden-based company that lets
virtually in real-time. ACI Worldwide’s recent ‘Prime Time for Real- customers pay merchants directly through their bank accounts.
Time’ report predicts that with two schemes live – Zelle and ACH – TechCrunch reported that the business was valued at over USD
and FedNow launching by 2023, real-time payment transactions in 1 billion in the deal, but the exact terms were not disclosed.
In the coming years, according to an interview with Trustly featured raised USD 95 million in an investment round. To include more
in this report, A2A payments are expected to grow significantly due businesses in accepting A2A payments and replacing more costly
to three main factors: card transactions, the startup will invest the capital in its Open
Banking strategy.
• the regulatory framework that paved the way for Open Banking services via API so they can be accessed via new channels, has
and other areas, such as Open Finance; raised EUR 85 million (about USD 103 million) at a post-money
• a competitive environment that leads to improved products for valuation of EUR 680 million (around USD 825 million). This capital
consumers as well as for merchants. will be used to expand its network of banks and payment services
in Europe.
Latest developments
An effective pilot in France will be a key step towards realising Buy Now, Pay Later
the EBA’s vision of combining the PSD2 APIs with the SEPA instant BNPL has been known by different names and forms decades ago.
payment rails, which is a crucial aspect of the EBA’s vision for In the DACH region, pay by invoice was very popular – customers
combining two major initiatives. The new payment method will bring could choose and try goods from the catalogues before paying for
several advantages to French ecommerce merchants, especially them. Payment by instalments has always been a common practice
those offering more expensive goods or services. According to in LATAM and Turkey, with the services being offered mainly by
merchants involved in the project working group, they anticipate banks, being linked to both online and offline payment options. ➔
10 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
The uplift in BNPL solutions use is being driven mainly by Gen Z (and SaaS) platforms are driving deeper engagement with their
and Millennials looking for convenience and low-interest options. users, monetising it along the way.
The Worldpay report stated that pay later accounted for 2.1% of
ecommerce transactions in 2020 and is expected to double by This type of integration has been lately explored in the context of
2024. In addition, there are expectations that the BNPL platforms social media. Considering a large number of users and the way
market will reach USD 33,638.3 million by 2027, expanding at a ecommerce has moved towards this space for better reach and
CAGR of 21.2%. A dominant position in the market is anticipated conversion, several payment providers have integrated into social
for the fashion industry during the forecast period. media and messaging platforms, as depicted in the image below.
United States.
Several investments in BNPLs have occurred around the world in market size being estimated to USD 7 trillion by 2030. The most
the last 12 months, indicating their market potential will continue explored sectors will likely be those that provide convenience
to grow, and here are a few examples. by their very nature, such as food delivery, ride-sharing, in-car
Klarna has been involved in two funding rounds over the past in retail, BNPL options will be further explored as inherent to
2020, aiming to further invest in its shopping offerings, expand its Customer behaviour: out and about shopping
presence worldwide, and consolidate its market position in the US, During the pandemic, many retailers had to reorganise their
and in March 2021, it added USD 1 billion. Klarna is a New Zealand- ecommerce operations to curbside pickup or Buy Online, Pick Up
based competitor for pay later landscape, having recently entered In Store (BOPIS) solutions. This habit is still here to stay, although
this market as part of its expansion strategy. many nations are out of lockdowns now. For instance, in the US,
67% of shoppers have used BOPIS in the past six months and
In the US, the BNPL industry is getting a lot of attention, so investors it is estimated that 10% of all sales will be fulfilled by Click
might also see the potential. In 2020, QuadPay, an instalment and Collect by 2025. And the in-store shopping is very likely to
platform acquired by Zip, raised USD 200 million to expand its go back to normal, but with more use of contactless payments.
offerings across the US. In a recent private placement and share Nevertheless, for the commerce industry, there was never more
purchase plan (SPP), Splitit, a company that facilitates payments evident that the current shopping experience is fully omnichannel
via credit cards, raised USD 71.5 million for investments in sales, and multichannel.
The concept regards the merger of a non-financial service provider, ecommerce since subscribers are treated as long-term assets,
such as a retailer (Starbucks) or ride-sharing company (Uber not just one-time buyers. ➔
11 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
The recurring payments market in Europe was valued at USD
in the success of this sector, for instance, and there is also this
concept called ‘the end of ownership’ that suggest that it’s not
personalised basis.
ways payments are being innovated and how they are being
adopted.
A2A payments and BNPL are in it for the long haul, yet there are
merchants and banks, but the ecosystem needs to bridge the gap
watch further is the way banks and credit providers will compete
with BNPL providers, or how this ecosystem will grow within this
context.
it’s the experience that consumers have come to expect from all
12 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Payment Methods Featured in
This Report
Payment Methods
Consumers complete their purchase, while not yet paying for the goods – this can be
done later when the consumer is certain to retain the products. AfterPay then sends
payment instructions to the consumer. They can pay via the consumer portal/APP or
via classical bank transfer. Consumers also have the flexibility to pause a payment or
convert it to an instalment plan.
Customers buy vouchers with a 16 digit code in stores. When they select Aplauz as
a payment method at an ecommerce website, they will enter their 16 digit code and
the amount will be transferred from their voucher balance to the online merchant.
1. Customer checks out with the Atome mobile app/payment method on the merchant’s
website or by scanning a QR code at the in-store checkout counter at 0% interest,
no admin fee, and splits the shopping bill into three easy monthly payments.
2. Merchant will receive full transaction amount (minus MDR – Merchant Discount Rate –
fees) within 3 working days.
BLIK is a payment method which enables you to pay easily and quickly in the store or
over the Internet, and you can also deposit and withdraw cash. You can also use
BLIK to settle accounts with a friend instantly, using just their phone number. You don’t
need a payment card or e-wallet to pay with BLIK. All you need is a phone with Internet
access and your bank’s app.
Direct carrier billing allows consumers to buy digital content and services with a few
clicks and pay for those services as part of their mobile phone bills or with their
pre-paid balances. In addition to direct carrier billing, we aggregate the most locally-
relevant payment methods for our merchant partners.
We have built a global network for bank debit that allows merchants to pull funds
automatically from their customers’ bank accounts. Merchants can connect directly to
the GoCardless dashboard to manage their payments or via one of the 200+ partner
integrations that provide a seamless experience with the applications businesses use
everyday, such as Xero, Quickbooks, Zuora, and Salesforce.
The recent addition of our Instant Bank Pay feature, powered by Open Banking,
is designed to complement bank debit. It is a simple and convenient way to collect
one-off payments – at checkout or using a paylink – and means merchants can now
manage both their recurring and one-off payments all from a single platform.
iDEAL is the number one online payment brand in the Netherlands. It enables Dutch
consumers to pay online through their own bank. Originally, iDEAL was designed for
webshop payments, but nowadays it is increasingly used to pay energy bills, make
donations to charities, buy mobile credits, pay local taxes, traffic fines etc.
iDEAL provides an immediate online payment guarantee to the payee. This allows them
to deliver the goods and services right away. The money is transferred via a SEPA Credit
Transfer to the beneficiary. See https://www.ideal.nl/en/ for more information.
14 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Payment Methods
First, the consumer selects Trustly as the payment method in the checkout. The consumer
is then presented with a bank selector, without leaving the site. After selecting their bank,
the consumer is asked to verify themselves with their bank-provided authentication
method, static username, or password. Finally, the consumer chooses the account from
which to pay (checking, savings etc.).
15 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Payment Methods
Direct debit
16 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Account-to-Account Payments
which rides on the strength of the banking payments rails. Moreover, PSD2/Open Banking further fuels innovation in A2A payments.
According to Worldpay Global Payments report 2021, the EU bank transfer share of total ecommerce in 2020 was 17%, and the global
In Europe, the Netherlands, Sweden, Finland, and the Baltics lead the way in bank transfers, representing 13% of regional transactions.
65% of ecommerce payments in the Netherlands are made via iDEAL, the most popular banking system used in the Netherlands. By 2022,
the method is set to hold 72% of the market share. In Finland, Verkkopankki, which operates via a network of regional banks, is a prominent
With e-wallets in Europe increasingly tied to bank accounts, the popularity of bank transfers goes beyond the strong direct share of payments.
Payments via Open Banking are anticipated to grow at a CAGR of 78% per year in the EU.
In Sweden, bank transfers are set to become the dominant payment method by 2023. A high percentage of Swedish people have bank
accounts, and Swish is a major mobile payment app ran by Sweden’s leading banks.
In China, a 21% market share is expected to be reached by bank transfers by 2023. E-wallets may be adopting this method as part of
In Brazil, PIX, the new payment system created and ran by the Central Bank of Brazil, has registered 1 billion transactions since its launch,
and it already has 230 million registered keys (each user can have up to three PIX registration keys). According to Brazil’s Central Bank,
ecommerce transactions initiated by individuals represented 9.1% and 8% of the total, in terms of quantity and value, respectively. The Bank also
states that when it comes to the adoption rate of PIX (i.e., the number of transactions per inhabitant of the country), it is already the
Latest developments
• An effective pilot in France will be a key step towards realising the EBA’s vision of combining the PSD2 APIs with the SEPA instant
payment rails, which is a crucial aspect of the EBA’s vision for combining two major initiatives. The new payment method will bring a number
of advantages to French ecommerce merchants, especially those offering more expensive goods or services. According to merchants
involved in the project working group, they anticipate that between 2 and 5% of all transactions will be migrated to the new method of
payment – or a significant share of a market worth more than USD 100 billion in France.
• The FedNow Service is an ongoing initiative that started in 2021 and aims to enable financial institutions in the US to make instant
payments. As part of the pilot programme, different features will be tested and developed to prepare for its release in 2023. Businesses
and individuals will be able to make real-time payments through the Service, as recipients will receive the payment within seconds.
• SRTP is a technical framework that allows a Payee to request an online or physical payment from a Payer through the use of operating rules
and technical elements. Entities from all countries are eligible for participation, provided that they respect the level playing field principle for
payment service providers (PSPs) and non-PSPs, as described on the European Payments Council page. For an ecommerce purchase,
RTP works as a payment method: the transaction is transferred to the customer’s bank and displayed in their online banking app.
The it means no additional costs and no additional processes for the merchant. ➔
17 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Account-to-Account Payments
• The European Payments Initiative involves the integration of payment systems across Europe and the creation of a pan-European
interbank network. As part of their commitment to keeping customers happy and retaining them, banks launched EPI in a market largely
dominated by non-European and global players. The proposition for consumers is that using a well-known interface, consumers will
receive a universal payment option, i.e. a plastic card or an e-wallet. Merchants would benefit from an efficient pan-European system (i.e.
a reduction in costs to deploy an acceptance network across different countries), as well as security and payment guarantee, as needed.
Investments
• TrueLayer, a European open banking platform, has secured a USD 70 million Series D investment round. The latest raise reflects the growing
demand for TrueLayer’s open banking services and marks another significant milestone in the company’s mission to open up finance
by building a network for payments, financial data, and identity that will redefine how people spend, save, and transact online.
• The BlackRock Private Equity Partners consortium acquired a minority stake in Trustly, a Sweden-based company that lets customers
pay merchants directly through their bank accounts. TechCrunch reported that the business was valued at over USD 1 billion in the deal,
• GoCardless, a digital payments company based in the UK, has raised USD 95 million in an investment round. In order to include more busi
nesses in accepting A2A payments and replacing more costly card transactions, the startup will invest the capital in its open banking
strategy.
• Sweden-based Tink, which aggregates a number of banks and financial services via API so they can be accessed via new channels,
has raised EUR 85 million (about USD 103 million) at a post-money valuation of EUR 680 million (around USD 825 million). This capital
will be used to expand its network of banks and payment services in Europe.
18 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
GoCardless
The Death of Cards: Why 2021 Is a Tipping Point for Account-to-Account,
and How It’ll Change the Payments Landscape Forever
When credit cards were first introduced, Elvis Presley and Dean embraced ‘usership’ instead of ownership; indeed, Zuora’s Sub
Martin dominated the charts. Alfred Hitchcock just released Vertigo, scription Economy Index indicates subscription companies grew
and the European Economic Community was newly formed. It’s a far six times faster than the S&P 500 over the past nine years.
connected one-click economy we’re in today, with an increasing Cards are not always suitable for these new business models; instead,
share of life lived through our phones – or, at least, mediated through A2A is growing in popularity. Research from GoCardless reveals
a screen. bank debit is the most favoured way to pay by consumers in the UK,
Yet despite drastic changes in society and technology, payment and even in the US, it’s second only to cards and ahead of digital
methods such as credit cards have barely evolved from their 1950s wallets like PayPal.
of this payment type – such as revolving credit, the ‘five-party model’, Why are consumers moving towards A2A? It fits what they’re looking
and limited validity in the dreaded form of the ‘expiration date’ – still for: across Europe, consumers say the top attributes they value in
exist. an online payment method are security, plus speed and simplicity.
With the advent of Account-to-Account payments (A2A), however, we rewards and benefits, are becoming less desirable. It’s no wonder that
may finally start to see a viable challenge to the dominance of cards. in many markets when a viable A2A option is presented, uptake is
With its ability to cater for payer preference, optimise the checkout high. For instance, in the Netherlands, A2A payment system iDEAL
experience, and increase conversion, we believe A2A is going to is now used for over half of all ecommerce transactions.
be a game-changer.
Finally, the next wave of consumers is done with debt. A Bank of
Cards? No thanks! America report revealed Gen Z buyers would rather use cash than
The death of the card will be tied directly to the birth of the subscrip pay by credit card, and credit cards didn’t even make it into their
tion economy. Over the past few years, we’ve seen an explosion in top three preferred ways to pay.
cartridges available on subscription. Bringing this all together, macro trends are pointing to the rise of A2A.
For businesses, subscriptions capture more customer lifetime value by shun credit. So, where A2A payments are available, we’ll likely see more
design. For consumers, they are convenient and easy. Shoppers have payers trying this method. ➔
19 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
What this means for businesses
The rise of A2A payments is great news for merchants. On the back Broadband provider Cuckoo used Instant Bank Pay as part of an early
end, it’s more efficient than cards, with fewer intermediaries, lower access programme to collect first and ad hoc payments for new and
costs, and fewer points of failure. But it also represents an oppor existing customers. During the pilot, two-thirds (66%) of customers
tunity to improve checkout effectiveness and therefore conversion. who experienced a failed payment were able to benefit from using
One example to highlight is payment security. This is top of mind within 48 hours, minimising disruption to their service.
Customer Authentication (SCA) to reduce card fraud. All aboard the A2A train
With consumer and business trends shifting rapidly, yesterday’s
This, however, introduces more friction into the payment process with real payment methods are no longer suitable for today, never mind
revenue implications. We surveyed 1,900 C-level decision makers at tomorrow. Increasingly, shoppers and enterprises alike are waking
the end of 2020 and found that 75% of businesses globally had already up to the possibility of a better customer experience, lower trans
implemented SCA. Of those, 56% reported a decrease in conversion action costs, and increased efficiencies. As A2A matures both in
A2A payments, such as those driven by Open Banking, are often SCA
off payment, they will be asked to log into their online banking platform
pay via their mobile banking app, you get the best of both worlds
Existing customers that make recurring payments also benefit from A2A.
cash flow.
20 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Trustly
The Inevitable Rise of Account-to-Account Payments
Ciaran is the Vice President of Partnerships, having joined Trustly as Head of Commercial Strategy
in 2016. His team is responsible for Trustly’s relationships with Payment Service Providers, platforms,
and other technical integrators. Alongside this, he has been involved in Open Banking in the UK and
other industry initiatives such as SWIFT’s Pay Later API standard.
With an unmatched banking network and consumer reach of over half If consumers are offered instant money back, they will choose this
a billion, Trustly has a unique view of why consumers across the globe so they can make new purchases sooner rather than later. This is a
are choosing fast and flexible digital payment methods and why merchants proven way to increase revenue and strengthen customer loyalty.
ships, Ciaran O’Malley, breaks down why. The benefits of offering payouts in conjunction with Account-to-Account
People’s evolving relationship with banks institutions such as lenders, investment firms or insurance com
Challenger banks, Personal Finance Management apps, the gamifi panies often complain of slow payouts. These institutions, much
cation of savings – these are just a few of the things that are expanding like their E-com counterparts, spend massive amounts of time and
the way people interact with banks. More and more, people use their money supporting these customers who are waiting for their funds.
banks for other services, including Account-to-Account payment Fast payouts provide the opportunity for customer service to be
services that bring convenience and flexibility. They’ve also come to removed (or at least reduced) from the customer journey – a huge
expect digital experiences that are curated and personalised. In this new, differentiator that will surely sway the digital native. ➔
50%
The fast and the flexible
Account-to-Account payments (or Online Banking Payments) that
also the case if goods are delivered to your home and you pay for
Trustly account-to-account
what you keep, or for more experiential retail where different services
payments are up to 50%
in-store can be accessed.
cheaper than card payments
And when it comes to refunds when returning goods, Account-to-
several days to arrive after the returned goods have been received by
21 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
A growing appetite for new digital payments Growing globally with Account-to-Account
There’s undoubtedly been an acceleration of the shift to more On top of admin costs, it’s important to note that fees are going
frictionless digital money transactions during the pandemic. Even up for credit and debit card payments. The cost of cross-border
Mastercard admits that the appetite for new digital payment transactions is rising and regulations regarding Brexit and other
methods is growing rapidly. Approximately 63% of global consumers issues haven’t helped. For businesses to expand globally, they
have tried a new digital payment method they would never have need to be able to make frictionless transactions, not pay up to
tried before. In that same survey, 41% reported a preference for 1.5% or more for cross-border charges. Trustly, with a bank network
biometric checkout. Payments are increasingly merging with digital of more than 6,300 banks and access to over 525 million consumers
identity for ease of use, involving biometrics, which also eliminates worldwide, is the undisputed leader in Account-to-Account payments
the traditional card rails, merchants can process payments that are
What’s more, in our own survey covering 10,000 consumers across up to 50% cheaper than card payments. Consumers will never pay
Europe, 53% of 16 to 24-year-olds said they prefer using fingerprint a fee to use Trustly and can purchase from online stores (that offer
or face ID over entering card details for payments. That number Trustly in their checkout) outside of their own countries, no matter
amounts to 45% in the 25-30-year-old category. There are no errors the currency. This is what is meant by ‘staying local to go global’.
with biometrics as opposed to, let’s say, entering the wrong bank By offering local payment preferences, online businesses can
card digits at the checkout, which then creates an unnecessarily extend their reach beyond borders and grow exponentially.
error. Not to mention the admin costs incurred for the merchant. For more on Trustly’s full-service, future-proof, cost-cutting,
53%
53% 45%
45% 38%
38%
53%
53% of
of 16
16 to
to 24-year-olds
24-year-olds
prefer
prefer using fingerprint or
using fingerprint or face
face
ID over entering card details
ID over entering card details
Founded in 2008, Trustly is the global leader in digital Account-to-Account payments. Able
to handle the entire payment journey, Trustly is unique from the competition. In 2020, Trustly
processed over USD 21 billion in transaction volume across its global network. Trustly has
over 600 employees across Europe and the Americas.
trustly.com
22 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Trustly
Craig McDonald, Chief Business Officer at Trustly, dives into the A2A payments essentials, the company’s growth into the US market,
Craig is a financial technology veteran with over 17 years of experience working to solve the payments
challenges for companies of every size and vertical. Prior to Trustly, Craig spent three years with
MoneyGram supporting its 2,700 financial institution clients, a USD 2 billion portfolio, and the company’s
digital distribution. Craig was COO and managed worldwide expansion with customers such as AT&T,
Verizon, AOL, General Motors, British Telecom, France Telecom, NTT DOCOMO, at Vallista (Intel).
A2A payments in Europe are expected to surpass What type of bank-based payments methods are
credit and debit cards by 2023 to represent one there and what are the key differences between
fifth of all ecommerce payments. What factors are them?
driving this trend? Discussions on this topic typically revolve around mono-banking and
Feasible alternatives to credit cards, regulatory tailwinds of PSD2, multi-bank schemes. Amex is an example of a mono-bank scheme in
and exciting new developments in innovation and technology are the US, as it is not only the card issuer but also the payment processor.
driving this trend of A2A payments. E-wallets can be considered mono-bank schemes as they share
beneficial for merchants as they eliminate ties to card monopolies However, most payment rails in the US are multi-bank schemes.
and involve lower chargebacks. Integration into banking infrastruc Facilitating payments is embedded within each of the 11,000 banks
ture means lower costs per transaction. Moreover, A2A payments and credit unions in the country. The most relevant examples include
provide seamless customer experiences and secure authentication. Automated Clearing House, a traditional multi-day settlement, The
APIs but Trustly is revolutionising will most likely also move into ecommerce payments to rival credit
all key partners unleash their true Excitingly, multiple payment technology providers are supporting the
potential. Open Banking movement in the US and facilitating multiple connections
but here, in the US, the government has yet to step in, so innovation
23 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
The US ecommerce payments landscape has Trustly has been engaged with the FedNow programme, and we will
traditionally been dominated by credit and debit go live with them once the initiative becomes operational. Trustly has
cards. Do you think that A2A payments will one been looking at it strategically and will be the front running technology
day become the preferred choice in the US? provider to integrate early, reduce friction, and consolidate the offering
There are several reasons why A2A payments have a lot of potential by providing a solid proof of concept with a cohesive RTP strategy.
to gain traction in this area. The first is that consumers have started to
attribute greater value to non-card payments because they are easy Trustly in the US has been providing online banking payments,
to use and consumers have more control over their data. Another leveraging banks’ APIs, for 10 years. Trustly has joined the FDX and its
is that they are safer, as higher approval rates are needed because membership comes at a crucial time, as the new administration has
we are talking about real-time access to consumer accounts. indicated strong interest in regulating Open Finance. Also, Canada
They also provide lower processing costs, and fewer-to-no charge is scheduled to make decisions to regulate Open Banking by the
The 11,000 banks and credit unions in the US are now beginning to What’s important to understand about the US payments industry
understand that their business models are changing, and they need is that FedNow provides optionality for banks, so their technology
to account for the reduction in interchange fees. They are also investing processors could integrate with whomever player they deem suitable.
in Open Banking strategies because they see value in extending It can be said that increased competition in the US will only enhance
their relationship with customers outside of their own digital asset. innovation and drive higher adoption of real-time payments.
mobile banking apps or online banking services, but they now Trustly’s role is to revolutionise Open Banking globally by helping
recognise that Open Banking offers the potential to facilitate all key partners in this ecosystem unleash their true potential, so
payments and data sharing outside of those walls securely. watch this space!
official take-off was pulled into 2023, but they also have pilots
Founded in 2008, Trustly is the global leader in digital account-account payments. Able to
handle the entire payment journey, Trustly is unique from the competition. In 2020, Trustly
processed over USD 21 billion in transaction volume across its global network. Trustly has
over 600 employees across Europe and the Americas.
trustly.com
24 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
CMSPI
The Rise of A2A Payments: What Should Retailers Look Out For?
An Economist at CMSPI as part of its ‘Insights’ team, Martha’s focus is tracking payments market
trends, as well as reporting on emerging payments issues and regulatory changes.
Transferring funds from one account to another – or making an Venmo competes with the likes of Zelle, Cash App (Square), and
Account-to-Account (A2A) payment – is nothing new; consumers Facebook Pay in the P2P space. However, in recent years we have
have been using A2A payments in the form of bank transfers for seen these players make strategic moves towards the consumer-
years. Why, then, is the method attracting so much attention? In this to-business (C2B) environment. Launches of products such as
article, we explore the US in more detail – a country in which the Venmo’s in-store QR code payment in 2020 suggest A2A
A2A payment is quickly becoming a key consideration for merchants payments are well on their way to the POS.
Whilst the umbrella term ‘A2A payments’ includes many methods for retailers – and one that many have already begun to make since
that are commonplace such as bill payments (a form of C2B trans the start of the pandemic. However, a move by P2P providers into
action), in the US one particular form has been drawing significant the C2B space has the potential to generate a lot of further-reaching
attention. Peer-to-peer (P2P) payments allow one person to send impacts. Whilst not all are new to payments, many of the companies
funds to another using the recipient’s email or other personal infor behind P2P payments in the US are part of a new generation of
mation. One 2019 survey found that 71% of US adults had used a fintechs offering innovative payment solutions. The 2017 launch of
P2P payment platform, with 24% of those interviewed saying they Zelle, described by some as ‘the US banking industry’s answer to
did so frequently. Providers of these services include the likes of Venmo’, shows that they are already sparking change. There is also
Venmo, the PayPal-owned platform whose user base outnumbered the use of ACH networks for many A2A payments, which has the
that of both Bank of America and Wells Fargo in 2019. Figure 1 potential to significantly reduce merchants’ costs through the avoidance
illustrates the growth that Venmo has seen since 2017. of interchange fees. However, these developments do not mean legacy
players are out of the picture. In fact, the instant settlement options
Figure 1. Venmo payment volume over time of many P2P providers, often underpinned by Visa Direct technology,
utilise traditional card rails and are only available for users who link
Source: Statista
25 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Making A2A instant In summary…
Visa Direct is not the only player looking to combine A2A services Whilst A2A payments are not a new phenomenon, in recent years
and instant payments. One of the Federal Reserve’s key initiatives in the US market has seen providers such as Venmo report exponential
the US, FedNow, sees A2A operability as one of its core use cases. growth and particular popularity amongst younger cohorts. These
FedNow, an instant payments service that is currently under develop developments reveal some interesting dynamics between actors
ment in the US, is expected to launch in 2023. With the advent of within the payments industry; whilst many suppliers appear to be
FedNow, the Federal Reserve echoes a number of initiatives globally newer entrants, their underlying technology can be supported by
– such as the European Union’s SEPA Instant Credit Transfer – that long-standing players who, alongside the Federal Reserve, appear
see instant payments as a core tenet of the future payments land to be shifting towards a future in which instant and A2A payments
scape. However, FedNow presents an additional opportunity; the are intertwined. Merchants need to be prepared for these methods to
service’s website suggests that instant payments rails could also enter the C2B space. Such a shift could have huge significance for the
‘help financial institutions capture a piece of the P2P pie’, placing payments mix, particularly if younger cohorts switch out their debit
traditional issuing banks back at the centre of the transaction flow card usage for transfer options. With the current combination of state,
for such payments. This contrasts with instances where the payer fintech, and legacy-driven initiatives in the US, merchants must keep
transfers from funds stored within their P2P provider account, abreast of what each development could mean for themselves and
part of its initial launch, if the Fed’s rails begin to support C2B trans
their interests within the payments ecosystem. So far, the A2A boom
space. China’s WeChat Pay, for example, has grown from a service
old; Venmo, for example, launched its own Mastercard debit card
CMSPI is a global leader in retail payments consulting. CMSPI’s expert team works to
empower the retail community with insights, expertise, benchmarking, and analysis to drive
value in their payments supply chain. Specialties include cost reductions, approvals and
fraud, and strategic insights.
cmspi.com
26 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Buy Now, Pay Later
With consumers looking for alternative financing choices, BNPL offers instalments and deferred payment options without interest fees on
the consumer side. In 2020, Klarna reported a four times increase in its US clients basis in June 2020 compared to the same time in 2019,
while Afterpay released information announcing that its payments volumes grew by 330% for 2020, compared to 2019.
BNPL is forecasted to be used by 4 billion total unique ecommerce users in 2025, up from 2.1 billion in 2018, and to register a 15% CAGR
across mobile users vs 2% CAGR across online users during the period 2020-2025. Furthermore, BNPL is estimated to reach USD 7.2
trillion ecommerce transaction value in 2025, up from USD 3.5 trillion in 2018 in East Asia.
There is no question that BNPL has been a preferred tool for end consumers for a long time, especially in Germany and Sweden. Moving on,
discussions arise around the costs that this popular payment method incurs on the merchants. For instance, ecommerce platform Scalefast
explained in a blog post in May 2021 that BNPL firms charge retailers more than card issuers – where a typical Visa processing fee in
the US is 3%, a company such as Sezzle charges retailers fees around 6% plus 30 cents per transaction, with the pitch that this includes
Regardless, many merchants prefer to collaborate with BNPL providers as it has proved to decrease cart abandonment, generate more
revenue by increasing the order value, and streamline client conversion and website traffic.
For an in-depth analysis, The Paypers published in May 2021 a series of articles covering the size of the BNPL market, regulations and risks,
Latest developments
In February 2021, The UK’s Government has announced that BNPL credit agreements will be regulated by the Financial Conduct
Authority (FCA). The announcement came as a review of the unsecured credit market recommended bringing interest-free BNPL into FCA
supervision. ➔
27 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Buy Now, Pay Later
• Australian BNPL platform Afterpay started the year with a partnership with Stripe, following up with an agreement with Adyen, in Europe.
In June 2021, Afterpay announced it will make its service available to the largest merchants in the US, including Amazon, CVS, Dell, Kroger,
Macy’s, Nike, Nordstrom, Nordstrom Rack, Sephora, Target, Victoria’s Secret, Walgreens, and Yeti.
• Ecommerce platform Shopify has launched Shop Pay Installments in June 2021, powered through a partnership with BNPL provider Affirm
in the US, after Shopify conducted a beta test of the product in 2020 with a select batch of clients and saw 28% fewer abandoned carts
• Swedish BNPL facilitator Klarna made a move on the French market with a 3-instalments solution in early June 2021, while also launching
BNPL virtual cards in the UK and promising to introduce monthly budget features and a personal spending limit to help consumers control
their spending for the British ecommerce space. More recently, the BNPL platform launched its mobile shopping app in Switzerland.
• On the Asian market, BNPL platform Atome has made some visible moves in the past months. From partnering with AsiaPay in February,
and with FOMO Pay in April 2021, to expanding to Malaysia, Atome has gradually become a nominal actor in this ecosystem, across
Singapore, Indonesia, Malaysia, Hong Kong, Thailand, Philippines, Taiwan, Vietnam, and mainland China. Other notable partners are:
• In April 2021, Tinkoff Bank announced that it launched its first digital BNPL service Dolyame.ru in Russia.
Investments
• By far, the most impressive activity in this sense has come from Klarna this year, with a USD 1 billion investment in March 2021, valuating the
company at a total of USD 31 billion.
• British BNPL providers Zilch and Divido both obtained significant investments. Zilch representatives said that the USD 80 million will be
directed to bring in a tier-one debt line and expand to the US.
• Across the ocean, Sunbit and Uplift have announced they plan to direct their respective USD 130 million and USD 68 million to invest more
in infrastructure (travel payments in the case of Uplift) and to expand their merchant footprint to reach more retailers and service providers,
28 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Edgar, Dunn & Company
The Upsides and Downsides of ‘Buy Now, Pay Later’ Payment Methods
Mark Beresford is a Director at Edgar, Dunn & Company (EDC) and has over 25 years of strategic
consulting experience in the payments sector. He is responsible for the company’s practice working
with omnichannel merchants and payment service providers across the globe.
‘Pay later’ shopping typically meant an interest-free period following The exact process varies by provider; nevertheless, many consumers
the purchase, during which no payments were made, and no interest are taking advantage of ‘trying items on at home’ to see if clothes fit
charged. After this interest-free period, payment was expected in before the first payment is processed. Amazon Wardrobe also has
full – otherwise, interest would be added from the time of the original a free 7-day ‘try on’ option for its Prime customers.
purchase. Today, the ‘Buy Now, Pay Later’ (BNPL) market has developed,
and in Europe – according to Kaleido, the research company – 30% Another benefit for consumers is that when they may be struggling to
of total ecommerce spend will be via BNPL by 2025. make repayments, some BNPL providers will offer an option to ‘snooze’
the re-payment by up to ten days. Klarna offers this option but only
The increased prominence of millennials in the digital economy and For the merchant, BNPL lowers and removes any potential buying
the growth of ecommerce during the pandemic have meant that hesitations that the shopper may possess. Impulse purchases are
BNPL uptake has accelerated. The main advantage for the shopper more likely to happen, and the average transaction value (ATV) is
is the ability to take items home right away and pay later. The option frequently higher. For merchants, this will increase overall sales and
to pay no interest if payments are met on time or the entire amount can sometimes provide a new revenue stream from loan interest
is paid off by the time the loan period ends has unquestionably and late payment fees collected and shared by the BNPL provider.
appealed to consumers wishing to spread their payments over a Financing shoppers with a BNPL option means that there is no need
few months. This payment method is also suitable for unexpected for a credit card that provides a merchant with branded, smoother
or urgent purchases. Consumers who may be on a low income or customer checkout experience.
do not have a credit card may also find BNPL an appealing option.
Who are the BNPL providers?
Another advantage for consumers is related to returned items. Around the globe, there is a growing list of BNPL providers, such
A leading fashion retailer once told me that as much as 60% of their as Affirm, AfterPay, Ant Financial, Blispay, Bread, Bundll, ClearPay,
regular female customers buy several pieces of the same item of CreditClick, Divido, EasyPay, Flava, Flexi (aka Humm), Fly Now
clothing in different sizes. When the consumer returns an item bought t Pay Later, Hoolah, Kiva, Klarna, Laybuy, OpenPay, PayL8r, PayPal,
hrough BNPL, they may need to arrange this directly with the retailer Sezzle, Splitit, Spotii, Tymit, Zilch, and Zip. Even Mastercard and
and in accordance with its returns policy – or some BNPL providers Visa have made strategic investments in the BNPL market. ➔
can deal with returns via their own branded app. Until a return has
not be adjusted.
29 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Are there only upsides to BNPL? What is the future of BNPL?
The UK’s Financial Conduct Authority (FCA) regulator conducted a There is no doubt, by early 2022, one year since the FCA’s review of
review of the BNPL market, published on 2 February 2021. It said the BNPL market, further regulatory controls will be in place in the
that BNPL deals offered via fintech firms such as PayPal and Klarna UK that will include affordability and the systemic sustainability of
must be covered by its rules ‘as a matter of urgency’ because of a the credit market. BNPL providers will have to change the way they
‘significant potential for consumer harm’. In July 2020, Edgar, Dunn recruit consumers and monitor their line of credit across the market.
& Company (EDC) asked the question ‘Are we heading for a new This is expected to impact who can access BNPL and how much
consumer debt crisis following the COVID-19 pandemic?’. In a pre- those who use it can borrow.
BNPL payment options appearing across a wide range of retail It is hard to believe that there is room for more BNPL providers to enter
sectors, from fashion to airline tickets. There may not charge interest the market based on the aforementioned list – however, Edgar, Dunn
or hidden fees on most transactions – on the other hand, most providers & Company (EDC) believes that there will be a continued growth in
will charge a fee if a payment is late or a repayment is missed. the short term. EDC expects to see further innovation in the BNPL
market, both online and in-store, and one area where we will see
Currently, a consumer using BNPL is unlikely to be subject to a new propositions will be merchant-led financing. The tremendous
‘hard’ credit check that would leave a ‘footprint’ on their credit file. growth of cashless payments, including the BNPL, presents a huge
However, costs only incur if the consumer fails to make repayments opportunity for fintech companies operating in the digital payment
on time. Some of these providers reserve the right to report defaults ecosystem. More providers with more consumer propositions are
to credit reporting bureaus such as Experian or Equifax. The con expected to be launched.
sumer’s credit score may be affected, and this could make it difficult
in the future.
Each BNPL provider sets a credit limit based on the consumer credit
customer’s credit limit might differ from the next. Therefore, the credit
limit is defined per provider, not across all providers. None of the
BNPL providers will know how much the consumer has borrowed
Much of the burden falls on the consumer to keep the amount they
regular instalments.
30 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
AfterPay
BNPL Increasingly Important to Attract Heavy Online Shoppers
Since 2018 Johan spearheads AfterPay’s journey from a local Dutch payment hero to an international
challenger. He holds over 20 years of international experience working in the intersection between
commercial, tech, and innovation. Starting his career within Virtual Reality and robotics while spending
the last two decades within digital and ecommerce for retail, insurance, and banking.
The world changes continuously, at a lightning-fast pace. Consumers’ Attracting new online shoppers is associated with
online shopping habits are not any different. And one of today’s key delivering on ‘hygiene needs’ while heavy online
consumer habits is the growing use of flexible payment options and shoppers are won on ‘niche needs’
Buy Now, Pay Later (BNPL) services. BNPL’s meteoric rise shows no Consumers have three different types of needs when choosing
signs of slowing down: in 2025, 30% of European ecommerce spend where to shop. ‘Hygiene needs’ are the most important. Once these
is expected to be made through BNPL services. With the continual needs are met, the battle for consumers plays out in the field of
growth of BNPL – and ecommerce in general – it is essential to know ‘webshop choice drivers’ – this is where merchants need to perform
what consumers’ attitudes about online shopping are, what they are better than their competition to win consumers over. If consumers
buying, and how they plan to shop in the future. then perceive merchants as performing similarly, ‘niche needs’
that online shopping volumes are driven by the inflow of new con
only make up around 15% of consumers, but they hold major buying
further stands out not only because they use a slightly different
31 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Heavy online shoppers choose webshops that can Consumer demand drives the growth of BNPL
provide flexibility in many dimensions payment methods
As consumers shop online more and retention increases, their The need for flexibility in online shopping in general, and flexible
demands for flexible experiences (flexible returns, delivery, and payment options specifically, will grow even further – this is evident,
payments) throughout the purchase journey grow. In Q1 of 2020, as the need for flexibility is driven by heavy online shoppers, who
26% of all online shoppers state a need for flexible solutions are overrepresented in the younger demographic.
to 14%.
only 26% state that they need flexibility when shopping online.
legacy payment methods while the market share for newer payment
shoppers.
Comparing consumers’ pre-pandemic shopping behaviour to their payments; BNPL services also offer experiential aspects like
shopping behaviour in Q2 2021, we see that the online shopper trust, security, and safety that primarily attract less frequent online
base increases from 64% to 75% of consumers in the Netherlands, shoppers. From that perspective, BNPL services and AfterPay
from 72% to 79% in Germany, and from 47% to 67% in Norway. are as much a marketing instrument and loyalty tool as they are
Consumers who shop online less often – including shoppers who a payment method – and an essential trend to join if you want to
are new to ecommerce – place a higher value on ‘hygiene drivers’ keep up with the rapid developments in today’s ecommerce world.
AfterPay, a business unit within Arvato Financial Solutions, enables merchants to offer
their consumers a convenient and safe way of paying – AfterPay enables consumers to
pay at the pace of life. Their Pay After Delivery product, available in Central and Northern
Europe, comes with five different payment options: the 14-Day Invoice, Campaign Invoice,
Consolidated Invoice, Fixed Instalments, and AfterPay FLEX.
www.afterpay.nl
32 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Atome
David Chen, CEO of Atome, dives into the Buy Now, Pay Later industry in Asia, sharing how Atome drives retail business growth
David Chen is the CEO of Atome and holds a PhD in Computer Science from the University of
Washington. He spent six years as a tenured professor in Singapore before starting several tech
startups. Before teaching, he worked with top technology brands including Yahoo!, Microsoft, and
Amazon.
Let’s dive in a bit into the Buy Now, Pay Later indus Therefore, Atome provides these consumers with a payment option
try in Asia, first. How does this payment method – three zero-interest payments over 3 months – using our highly
perform in the region as far as acceptance and transparent, safe, secure, and easy-to-use mobile app.
mature regions/markets like AU, US or EU where most people are in real-time and takes between 2 to 5 minutes over the smartphone,
banked and have access to financial services. so it is very quick and convenient.
In markets such as Indonesia, Thailand or Vietnam, the majority We are seeing very positive responses in Asia where we are present
of the consumers do not have access to credit and are either in 9 markets: Singapore, Malaysia, Indonesia, Hong Kong, Philippines,
The other big difference is that in many parts of Asia, Cash on Across the region, we partner with over 5,000 leading online and
Delivery and offline retail are still a big part of the shopping experience. offline retailers (e.g. Agoda, Sephora, ZALORA, Zara, Aldo, Furla, and
So this means having to think about the physical store checkout, Marks & Spencer). We have over 20 million registered customers
training retail staff, signage to ensure a seamless customer experience. and disbursed USD 1 billion over 15 million transactions as part of
help them scale their business across multiple markets and reduce
omnichannel solution to drive
go-to-market complexity. They would rather work with one provider
business growth. vs multiple partners in different markets. ➔
33 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
We also leverage our AI technology and understanding of user In return for a small commission per transaction, our merchant partners
behaviour data to provide personalised shopping recommendations have seen an average increase of 17% in their ticket order size, as
to Atome users resulting in high quality leads to our merchant partners. well as an increase in conversions at checkout of 30%.
For consumers, we help them to make better decisions on smart and Could you please elaborate on the company’s
responsible spending and provide exclusive deals, tips, and advice strategy behind its rapid expansion across Asia?
on how they can shop and pay smart. Our Atome app has a 4.8-star Part of it is driven by demand from our regional partners to scale our
rating on App Store and Google Play store rating and speaks to our solution in multiple markets, but it is also about our ability to deploy
focus on ensuring a superior user experience, service, and satisfaction. localised solutions and expand rapidly because of our experience and
Lastly, for a BNPL provider to build a healthy, long-term, and breadth and depth across key categories and markets, especially
sustainable business in this region, its risk management and credit with popular leading retail brands or online platforms.
With that, we’re able to also deepen our user base and provide them
We have deep experience in this area and this region. The core with access and affordability to quality products and services. This in
expertise of our sister company, ADVANCE.AI, is in AI-based credit turn also benefits our merchant partners and drives merchant value.
minimise application and transaction rejections, and weed out bad Could you please share with us any plans for
actors/fraud. this year and beyond, perhaps in terms of further
expansion and services’ upgrades?
Moreover, how does Atome drive retail business We’re currently operating in 9 markets and now we want to focus on
growth for merchants? growing our merchant base across key categories and see where
We see ourselves as a merchant enabler, and not just a payment we can drive value for global and regional retailers.
physical offline stores as an omnichannel solution to drive business We also want to keep building and improving the Atome experience
growth. With the COVID-19 pandemic, the adoption of e-payment, by listening closely to customer feedback and ensuring they have a
and consumers opting for omnichannel retailing is accelerating. superior and sustained customer experience. For example, we just
prefer not to use credit cards or upfront cash to make full payments. We’re also developing deeper features and products to help merchants
By partnering with Atome, merchants can now reach out to this group grow their business with real-time store analytics as they emerge from
Atome is a leading Buy Now, Pay Later brand in Asia, partnering retailers to increase
conversions and grow average orders and customer segments. It currently partners over
5,000 retailers in nine markets. For consumers, Atome offers choice, convenience, and
flexibility in how they choose to shop and pay.
www.atome.sg
34 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Forrester
The Deferred Payment Market Is Heating Up
Lily Varón is a senior analyst at Forrester Research. Her research focuses on the merchant payments
processing landscape, evolving consumer payments behaviours, and how merchant payments
acceptance strategies must adapt to serve them.
Today’s deferred payment solutions – a broad category covering Appealing to younger shoppers – but consistent adoption across
instalments, ‘Buy Now, Pay Later’, point-of-sale financing, and age groups – Although usage is still quite low across all customer
others – are the evolution of ones born amid the Great Depression segments, interest in deferred payments skews younger: around
to encourage spending during tough financial circumstances. half of US Gen Z and Millennial consumers are interested, while it
Financing has been a popular way for consumers to pay for higher- drops off for older consumers. However, adoption of these payment
ticket items like appliances, particularly in stores since then. But solu methods is quite consistent across all age groups: 5% of US Gen Z
tions are now also available for smaller-ticket items across a vast consumers have used them, and 4% of each other age group has.
newer deferred payment providers include: One sign that this market is accelerating is interest from established
payment giants. Over the years, Forrester has seen that the presence
Higher site traffic and average order values – Merchant fees for of even one or two of these players in any given market helps legiti
deferred payments can be up to three times that of a credit card mise the entire product area. In new, simplified deferred payment
transaction. The upside: merchants are likely to experience higher offerings, at least four of the giants have entered the market: PayPal,
traffic due to the branding and marketing efforts of the providers, Mastercard, Synchrony, and Visa are all enhancing their existing credit
as well as a boost in average order values, because consumers can offerings to go head to head with the emerging players. The market
break a larger purchase into smaller increments over time. is undergoing other fundamental shifts, including:
Better customer experiences – For deferred payments, consumers VC funding skyrocketed in 2019 and 2020 as the market gained
are often subjected to a ‘soft’ credit check versus a hard one for other momentum – More than half of the deferred payment market funding
financing methods, shielding them from any dings to their credit score. occurred within the past two years. Across 29 companies Forrester
And compared to legacy financing processes, many newer solutions evaluated, 2019 brought USD 1.77 billion in venture capital (VC)
have relatively simple-to-understand terms that in turn protect funding, and an additional USD 1.86 billion came in the first three
customers from potential negative experiences. quarters of 2020 alone. Average annual investment across the nine
35 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Key players use acquisitions of smaller vendors to extend Deferred payment solutions in countries like Australia, Germany,
their geographic reach – To break into the US market, Australia- and Sweden have reached critical mass and, in some cases, have
based Zip Co completed its acquisition of US-based QuadPay in surpassed other longer-standing alternative payment methods.
September 2020. In 2018, Afterpay expanded from its Australian But elsewhere, adoption is still in the early stages: only 2% of US and
origins to the UK by acquiring ClearPay and most recently acquired UK online adults have used Afterpay in the past three months, while
Indonesia-focused EmpatKali and Spain-based Pagantis. Sweden- even fewer — 1% in the US and 3% in the UK — have used Klarna.
native Klarna has also acquired a few companies, including But Forrester predicts that consumer adoption of deferred payments
Germany-based Sofort in 2013, BillPay in 2017 (another German will as much as triple as recession-conscious consumers look to
player), and the Italy-based payment company Moneymour in 2020. stretch their dollars and avoid credit card fees.
and the Nordics – While the US is home to the most vendors, adoption
Klarna — now present elsewhere in Europe and the UK, the US, and
most recently Australia — was one of the first players to enter the
‘Buy Now, Pay Later’ space. Klarna is still the top digital payment
13% of online adults have used Afterpay in the past three months
Forrester is one of the most influential research and advisory firms in the world.
Our proprietary research, consulting, and events empower leaders across technology,
marketing, customer experience, product, and sales functions to be bold at work –
accelerating growth, navigating change, and putting customers at the center of leadership,
strategy, and operations.
go.forrester.com
36 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
TSG
The Blind Side of Buy Now, Pay Later
Driven by a desire for flexible payment options and the aversion – seamless checkouts are prized by customers, but the dark side
of credit card interest, Buy Now, Pay Later (BNPL) is an emerging of making it easy to checkout is that it also becomes easier to
payment offering, which has risen in popularity across the global overspend. Data provided by various BNPL firms also highlight how
payments landscape, with volume expected to double by 2025. easy it is to become a recurrent customer – two-thirds of Klarna users
Given the increased interest in the payment method, some trends in the UK use Klarna to buy products from more than one retailer
in this space have been predictable (e.g. their popularity among at a time, and Afterpay’s top customers reported using the service
younger consumers, the proliferation of new players in the market, the up to forty-eight times per year in the US. Although these statistics
surge in interest around the 2020 holiday season). However, recent on their own are not negative – repeated shopping doesn’t mean
reports of consumer debt, as well as the scepticism with which some irresponsible shopping most of the time – when considered together
consumers view BNPL, present a new side to such services – one with other data, it’s something merchants should be aware of as
warranting exploration. Further, while many consumers may be inte they make decisions about how and what type of BNPL options
rested in using BNPL, the perspective of the merchant is less clear. they want to support.
The focus of this article will be to provide some insight into these
areas. Consumer uncertainty in the BNPL space
BNPL is a payment option that is here to stay; yet although adoption is
Debt incurred through BNPL growing, so is consumer uncertainty. TSG data from our most recent
Articles featuring consumers claiming to lose their homes because consumer survey provides some insight into the attitudes of consu
of BNPL are mostly tabloids. However, stories leaving out any mers and identified a variety of motivations behind aversion to
mention of how the streamlined checkout processes and advertising BNPL. In total, 942 individuals provided feedback about their
campaigns displaying influencers with thousands of followers across decision to avoid BNPL, citing reasons such as fear and unease, a
social platforms tend to drive usage are failing to present a realistic lack of trust, financial hardship, already having a payment method
picture of such services too. BNPL advertising has been a point of they prefer, and just being unaware that BNPL exists. However, the
contention over the past year, with Australia, the UK, Sweden, and largest group of consumers expressed open disdain for the idea
California ramping up regulation. The response isn’t unwarranted of not being able to pay for a product immediately. This group of
given recent research from the Money and Mental Health Policy consumers equated BNPL to irresponsibility, and their comments
Institute demonstrating that individuals with mental health problems underscore an image problem, which could present a challenge
are much likelier to spend more through BNPL services than they as the BNPL market matures. On a more positive note, there were
can afford, make impulse purchases, and fall behind on payments. plenty of consumers who had tried BNPL and reported liking the
37 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
The merchant perspective Conclusion
There are numerous surveys of BNPL users, but far fewer taking The rapid rate at which consumers have come to expect BNPL
the merchant perspective. Data from BNPL firms have presented checkout offerings has made fully understanding them a challenge
some compelling reasons for merchants to take a hard look at as merchants race to find ways to capitalise on their popularity.
their payment offerings and add flexible options. In general, BNPL As more research is conducted in the space, blind spots and areas
options promote greater spending among consumers – per TSG for future study are becoming clearer. A few areas – the responsible
survey data, 55% of consumers reported spending more money use of BNPL, assuaging consumer uncertainty, and learning more
when they used BNPL at checkout compared to a different type about the needs and expectations of merchants looking to adopt
of payment, and 79% indicated that they would use BNPL options them – will turn out more noticeable as the market matures.
of users they can easily refer to merchants. Klarna has over 90 million
US. It’s also common for firms to highlight decreased cart abandon
how to get started doing so. Currently, there’s little in the way of
all is rosy.
The Strawhecker Group (TSG) is the largest analytics and consulting firm focused on
the payments acceptance industry. TSG serves the entire payments ecosystem and has
experience in working on large-scale projects for the world’s biggest payment players.
The firm has worked with all card networks, nine of the top ten merchant acquirers in the
US, as well as leading private equity firms and investment banks. The firm’s 50-person
thestrawgroup.com workforce is primarily in Omaha with satellite offices in Sacramento, Denver, and London.
38 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Buy Now, Pay Later Global Mapping
Buy Now, Pay Later
Europe
The Nordics
UK
Netherlands Germany
Russia
Poland
Belgium
Switzerland Austria
Portugal
Romania
France
Spain Italy
40 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Buy Now, Pay Later
Asia
CIS countries
(Uzbekistan and Kazakhstan)
Japan
China
Vietnam Taiwan
India
Hong Kong
Philippines
Thailand
Singapore
Malaysia
Indonesia
41 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Buy Now, Pay Later
Americas
Canada
US
Mexico
Colombia
Brazil
42 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Buy Now, Pay Later
Middle East and Africa
Turkey
Israel
Bahrain
Saudi Arabia
UAE
Oman
Nigeria
Ghana
South Africa
43 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Buy Now, Pay Later
Oceania
Australia
New Zealand
44 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Buy Now, Pay Later
Examples of business model
Business model During checkout, Upon acceptance Consumers Standard BNPL 1. Customer checks
the customer of the credit complete their with a fee taken on out with Atome
applies for Affirm application, a purchase, while the merchant and at 0% interest,
credit. Affirm shopper is able not yet paying for sometimes on the no admin fee,
performs a ‘soft’ to pay for the the goods – this consumer as well. and splits
credit check. purchase in four can be done later shopping bill into
Affirm settles the equal installments when the consumer 3 easy monthly
full amount with per two weeks. is certain to retain payments.
the merchant and the products. 2. Merchant will
services the loan AfterPay then receive full
directly with the sends payment transaction
customer. instructions to the amount (minus
consumer. They MDR – Merchant
can pay via the Discount Rate
consumer portal/ – fees) within
APP or via classical 3 working days.
bank transfer.
Consumers also
have the flexibility
to pause a payment
or convert it to an
instalment plan.
Payment One-time-use Credit or debit card No card needed Cards, SEPA DD Credit card,
instruments virtual card, debit to start instalment debit card, local
card plan. Independent e-wallets, direct
risk scoring. bank debit,
integration with
PSP platforms
Late fee 1.5% of purchase USD 8.00 initial fee Dependent on We’re one of the More information
amount, reported and an USD 8.00 country, order only lenders that available upon
to credit bureaus fee for every 7 days value and step of has never charged request
dunning. Starting at a single euro in late
EUR 2,50. fees.
Interest rates APR ranges from 0% Starting at 0% We do not view it No interest for
10% to 30% as interest but a users
depending on plan fee as a % of the
and credit. transaction amount.
The fee is between
2 and 4%.
45 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Buy Now, Pay Later
Examples of business model
Region
Asia Singapore,
Malaysia, Indonesia,
Hong Kong,
Thailand, Vietnam,
the Philippines,
mainland China,
and Taiwan
Oceania Australia,
New Zealand
46 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Buy Now, Pay Later
Examples of business model
Business model A consumer can Whitelabel Retail International Offering 0% APR Pay first term at
choose CreditClick Finance (BNPL) Payment Facilitator instalments from the checkout with
as the method platform (Cross-border) 4 months to 12 iDeal, second and
of choise on the months third term within
payment page of 30 and 60 days.
the merchant: (1) An No catch.
existing CreditClick
customer pays
with username,
password, and
second factor. (2) A
new to CreditClick
customer fills the
form and sends
this to CreditClick.
The loan is
granted/declined
instantly. The
merchant receives
authorisation and
full settlement is
received the next
working day
Payment No specific Flexible – can be Credit cards Slice it & Flex Basic Digital account/app
instruments payment instrument configured for (Mastercard, Visa, coming soon (Pre-
required bank/retailer elo, Hipercard, release available in
Diner’s, AMEX) Android and Apple
App Score)
Credit check Yes, for new Yes – flexible and No (not required) Yes No
customers. Existing configurable
customers access
their accounts
via username
password and a
second factor.
Credit application Yes, for new Yes – flexible No (not required) Yes No
customers.
Late fee Differ per country N/A – this is down N/A – fully insured Yes In3 has no late fees
to our lenders and within 30 days.
retailers. Not set In case of non-
by us. payment, the bill is
eventually handed
over to a debt
collector.
Interest rates The Netherlands Flexible – 2.99% per month Yes 0% – no extra cost
9,9%; configurable by (to user, payable for consumer
Germany 8,9% our lenders and by merchant
retailers at discount if
preferred)
47 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Buy Now, Pay Later
Examples of business model
Region
Asia
Americas US Brazil US
Oceania
48 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Buy Now, Pay Later
Examples of business model
Business model The customer Patented Whitelabel BNPL Virtual card/cash BNPL
sets up a Klarna technology enabling
account, and aggregation of
completes the micropayments/
checkout process micro contributions
using only their and later
email address and payment. Running
mobile number. Tab allowing
Klarna settles the contributions and
full amount with to buy individual
the merchant and pieces of content
sends the invoice without upfront
to the customer registration or
via email. The cus upfront payment,
tomer has 14 days facilitated by the
to pay the invoice ‘use now, pay later’
or convert to an approach.
installment plan.
Payment Credit card, debit Debit card, credit Debit and credit Virtual credit, direct Cash, auto-debit,
instruments card, direct debit, card, Apple Pay, cards debit and bank transfer
bank transfer, Google Pay
invoice
Region
Americas US US
Oceania Australia
49 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Buy Now, Pay Later
Examples of business model
Business model Pure BNPL, pay Two-sided network Customers can We charge BNPL
in 30 days or use Splitit to set merchants per
switch and pay up payment plans transactions.
in convenient with their existing
instalments. credit cards without
incurring interest
charges or fees.
Payment Direct integration Direct debit (UPI), Credit card Credit cards, debit Debit card, ACH
instruments with merchants, debit cards cards, mobile
integration through wallets
PSP/Visa card from
Q4 2021
50 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Buy Now, Pay Later
Examples of business model
Region
Europe Poland
Asia India
Oceania
51 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Mobile Payments: E-wallets and Super Apps
Consumers have been increasingly relying on online shopping and ecommerce, especially during the pandemic. Consequently, mobile
wallets have seen significant growth in demand as a convenient way to make transactions.
The Worldpay Report indicates that e-wallets remain a preferred payment method among global ecommerce consumers, registering 44.5%
of global ecommerce transaction volume by 2020, an increase of 6.5% from 2019. By 2024, digital wallets are projected to represent 51.7%
Even though mobile and digital wallets were the most widely used payment methods when buying online, some regions used it more than
others. In the Asia Pacific region, for example, mobile wallets accounted for about 60% of all online transactions in 2020. On the other
hand, in Latin America, this method accounted for only about 20% of the transactions.
In China, the popularity of digital wallet platforms like WeChat Pay, Tenpay, and Alipay drives the adoption of this payment method. The digital
wallet market is expected to grow at a CAGR of 12% until 2023. These trends are sparked by their inherent suitability for mobile commerce,
their seamless integration with social media and the rise of 5G.
In the UK, digital wallets are growing at a CAGR of 23%, and will be accounting for almost a third of payments by 2023. The most widely
Latest developments
• The European Union (EU) will soon introduce a digital wallet, allowing citizens to store payment information and passwords. People
with direct knowledge of the plans said the digital wallet would enable citizens to log on to government websites and pay utility bills using
a single recognised identity. The EU-wide app can be accessed via fingerprint or retina scanning among other methods and will also serve
• The Reserve Bank of India (RBI) has issued circulars calling on all mobile wallets, such as PhonePe, Google Pay, and Mobikwik, to
become interoperable by fiscal year 2023. Essentially, beginning April 2022, a mobile wallet user, who is fully vetted and has fulfilled all
KYC requirements, will be able to send and receive money from various mobile wallets. Furthermore, the central bank stated that these
functions can be achieved for card-based PPIs through card network interoperability and for e-wallets through UPI (Unified Payments
Interface).
• Google partnered with Wise and Western Union to provide international money transfer services through its US payments app. Google
Pay users in the United States are now able to send money to those using the app in India and Singapore. This service is expected to
expand to the 80 countries currently accessed through Wise, as well as 200 via Western Union by the end of the year.
• Indonesia’s ride-hailing company Gojek and the eccommerce company Tokopedia have merged to form the world’s fourth largest techno
logy company. This newly formed company named GoTo could be worth up to USD 18 billion. It is expected to be the first platform to
• Flutterwave, an African payments company, has announced a partnership with PayPal that will allow PayPal users to pay African merchants
through the ‘Pay with PayPal’ feature. As a result of this partnership, African businesses will be able to make use of the more than
377 million PayPal accounts worldwide, overcoming the challenges posed by the highly fragmented and complex payment infrastructure
52 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Juniper Research
Mobile Payments: Key Market Developments
Nick Maynard is a Lead Analyst at Juniper Research. His key area of focus is the fintech area,
including Digital Money Transfer, AI in Fintech, Digital Banking, and Point-of-Sale Terminals, among
others. Nick has a BA (Hons) in History from the University of Reading.
The mobile payments market has undergone a significant acceleration tracking systems, including the NHS app in the UK and COVID
in the past 12 months, however, the pandemic has accelerated an passport initiatives in other markets, as well as their use for presen
existing transition towards mobile as a channel, rather than creating ting menus in restaurants and the like. This has made QR codes front
the trend itself. For several years, mobile has been increasing as of mind. In payments, they have been in markets where the appeal
a proportion of digital commerce. As smartphone ownership has has traditionally been limited. For example, in the US and Europe,
become very high in many markets and is even rising rapidly in PayPal launched an in-store payments option leveraging QR codes.
emerging markets, the app has surfaced as the most important PayPal announced US pharmacy chain CVS as a partner for this,
sales channel in ecommerce and is growing in importance in store. and since this point, its QR solutions are being integrated at POS
The most visible development in the wake of the pandemic has demonstrate the momentum PayPal has in the QR area.
contactless (NFC) and QR code payments. However, for QR code payments, markets like the US and Europe
are not going to be the main drivers of growth. China has the most
Contactless payments for an optimised contact- advanced QR code payments market in the world, with Alipay and
free experience WeChat Pay being the two dominant players. India also has a well
Contactless payments have accelerated in the last 12 months most established QR code model under the UPI system, which has stimu
notably in markets that were lagging behind in terms of contact lated strong use in-store.
less adoption, such as the US and Germany. This has been under
standably stimulated by concerns around the hygiene of using cash QR code payments make the most sense as an alternative to cards,
and has led to much faster growth than previously expected in these rather than as a proxy, given that they do not require card payment
markets. Crucially, mobile payments have all they need to succeed infrastructure to process, so we anticipate the strongest growth in
in these markets – a high smartphone penetration and a high card future to come from developing markets lacking a well-established
penetration, OEM Pay apps already pre-installed on devices and a card infrastructure, rather than developed markets. A key way of
high proportion of card acceptance at point-of-sale. As such, we supporting this growth will be regulators creating national QR code
anticipate that contactless mobile payments will continue to grow schemes to standardise solutions, which we predict will accelerate
rapidly, supported by the increase of payment of limits and rising markets such as Singapore and Saudi Arabia, where standards
acceptance. have been rolled out. As emerging markets seek to embrace digital
QR code payments developments which these markets can boost their QR code payment growth. ➔
53 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Ecommerce facts Figure 1: Total digital commerce spending (USD
Developments within mobile payments, however, go beyond the million), 2021 vs 2025
in-store experience. Mobile payments are also accelerating in the
the OEM Pays (such as Apple Pay, Google Pay, Samsung Pay), will
appetite.
commerce. Our recent report, Digital Commerce, found that mobile Source: Juniper Research
by value in 2021; rising to 79% by 2025. As Figure 1 demonstrates, The bottom line
this is a massive opportunity. Ultimately, we forecast that mobile payments will be the driving force
sale, both offline and online. In the longer term, offering insights on
are two promising ways that mobile payments can evolve, but we
54 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
BLIK – Polish Payments Standard
BLIK and the Future of Payments in Poland
Since 2017, Dariusz Mazurkiewicz is the CEO of Polish Payments Standard (Polski Standard
Płatności – PSP, which runs the popular, account-based mobile payment system BLIK). In 2015–2017,
Vice President of the BLIK Management Board, responsible for product and partner development of
the system. Previously in the ecommerce and media industries.
The mobile payment system BLIK transformed the face of mobile A glimpse into the future
banking in Poland. From January to March 2021, BLIK users performed More than 74% of BLIK transactions take place in ecommerce, and
over 153 million transactions – almost twice as many as in the same at the end of 2020 BLIK overtook payment cards in terms of the number
period of 2020. At the end of the first quarter of 2021, 7.6 million people of transactions made in global ecommerce (Polish and foreign) for the
were actively using it (55% year-on-year increase), and the fastest- first time.
BLIK, a solution entirely invented in Poland, was launched in February in foreign ones. That is why it is important for us to establish partner
2015 due to an agreement between six competitor banks. It was based ships with foreign payment operators who support not only domestic
on the IKO mobile banking application used at PKO Bank Polski. but also global ecommerce platforms. We want everyone who uses
During these past six years, BLIK was made available by other BLIK to be able to pay with it anywhere in the world.
banking customers. Since its launch, BLIK has become synonymous The Polish Payment Standard is intensively working on making BLIK
with mobile payments in Poland. However, such a rapid develop payments available in global ecommerce. Additionally, after esta
ment of a system built from scratch would not be possible were it blishing cooperation with the payment platforms PPRO and Adyen,
not for the cooperation of many players on the market, both traditional users are able to pay with BLIK also in online stores operated by
and online – banks, the clearing house, paying agents, and sellers. these leaders of international payment solutions.
The COVID-19 pandemic has significantly sped up the trends we Instant P2P payments growing rapidly
have seen over the past few years when it comes to the development Another important trend is the process of moving away from cash. This is
of mobile payments. Let us start by mentioning two driving forces. not, by any means, about the physical hygiene of banknotes. This is about
One is the dynamic development of the ecommerce market – the something more than that – a social phenomenon. To square accounts
other is the digitisation of the customer-bank processes, which can with your friend, colleague, your child’s class treasurer, or a person
be seen in the increasing popularity of mobile banking. What initially who is buying a gift for someone leaving a job, we no longer need to
seemed to involve long-term strategies for organisations suddenly dig into our pockets or run to the nearest ATM, but instead, we can do
turned out to be the only development path to follow. If we are to it online – instantly and conveniently. During the pandemic, we have
have a look at ecommerce, a huge number of businesspeople have experienced phenomena such as shop sharing, shopping for those
been faced with the choice of either closing their businesses or who cannot or should not leave their home because of their age,
launching online stores. which has consequently led to cashless settlements. Senior citizens
55 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Today, BLIK’s second most popular function is phone transfers.
period in 2020. BLIK phone transfers are the fastest and safest
pandemic.
more to this issue than just the aspect of not having to insert your
ships with foreign platforms that provide payment solutions for global
far beyond Poland and to cooperate with foreign banks so that they
keep their money and savings there and are satisfied with these
services.
56 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Huawei Technologies
Building a Digital Wallet for the Future with Huawei Pay
Ma is currently responsible for Payments, Maps, and AI businesses’ strategic design, product
development, and market operations. He graduated in computer science and technology, and has a
career spanning 17 years at Huawei, with responsibilities covering consumer devices, software, and
digital services.
Chuanyong Ma Director Payments, Maps and AI, Huawei Consumer Business Group
Unlocking cutting edge payments Huawei Pay launched in China in 2018 supporting both QR code and
In China, over 850 million people use mobile payments, on average NFC. Huawei’s philosophy is to enable convenience and preference,
three times per day, 85% of which are via QR codes. With mobile the two strongest deciding factors when selecting a payment method.
payments deeply penetrating Chinese consumers’ daily lives Through partnerships with UnionPay and issuing banks, Huawei Pay
both choice and flexibility are vital. Whilst these demands are not is now accepted at more than 16 million contactless POS terminals.
payments in China is around double that of the UK and the US, The QR code revolution in China has been pervasive. In bakeries and
providing fertile ground for innovation. fruit shops, there are no longer queues to checkout. In restaurants, a
quick scan of the QR code on the table, allows customers to order and
pay for a coffee in less than a minute. Waiters may forget you don’t
want sugar, but the system doesn’t. The humble QR code has embedded
itself into daily life by making the transaction ‘quiet’ but ‘intelligent’.
Huawei sees payments as part of a broader, integrated experience use and quick top-up services. ➔
decision, but how that process is embedded into the merchants and
be unlocked.
57 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Standardisation – a pillar for payments innovation software environments. OEMs can help the payments industry
Whilst payments is a competitive market, the role of standards and navigate this space.
and innovation are not often considered partners, but organisations Additionally, customers are beginning to embrace wearables and the
can innovate faster when a level playing field and best practices broader IoT market to perform payments. OEMs can work with the
The drive towards Central Bank Digital Currencies (CBDC) in many such as a keyless future are becoming reality. Payment use cases
markets will involve new standards and regulatory frameworks. for hotel check-in/out, car rental services, and lockbox pay on
In partnership with the Peoples’ Bank of China, Huawei is actively collection will be exciting ones to watch.
Mate 40 smartphones feature a built-in wallet with hardware-level Digital wallets for the future
security, controllable anonymous protection, and the ability for New technology enables digital wallets to modernise at a faster
payer and receiver to make offline transactions. In areas with poor pace than their physical counterparts. Cryptocurrency, Buy Now,
network, coverage transactions can be made via NFC by simply Pay Later, or hyper-personalisation are much easier to achieve on
Whilst there cannot be a like-for-like implementation between China However, markets such as Europe are highly developed with a
and other markets, with the ongoing development of other global plethora of localised wallets. Huawei is working together with local
CBDC initiatives, Huawei can bring its experience on how this new providers, to bring the services our shared customers know and
technology can deliver the needs of consumers, industry, and love. Through local cooperation with Bluecode in Germany and
security and user experience, Original Equipment Manufacturers faster pace than forecast. However, as we move into a digital-first
(OEMs) can play a role in supporting the financial services industry world, pushing the boundaries of technology to create scalable,
in developing digital-first solutions that befit the 21st century. widely adopted solutions are becoming more of a challenge.
As more players enter the payments value chain, trust and confidence route to success and it is no longer the sole responsibility of the
are of paramount importance. Combining software and hardware- financial services industry – through collaboration, great rewards
device provides higher levels of trust and access control for assets
58 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
MRC
E-wallets Latest Trends: About Challenges and Consumer Trust
Úna is VP of Global Expansion and Merchant Advocacy at the MRC. Having worked in the payments
industry for more than 25 years, she has chaired industry working groups at the European level,
ran Laser Card (the Irish national debit card scheme) for 12 years, and was responsible for driving
the development of policy on major initiatives such as SEPA. She was recently appointed to the
European Commission Payment Systems Market Expert Group (PSMEG) to advise on regulatory
policies on payments and payment fraud prevention. Here she brings the Voice of the Merchant to
the European Payments Regulator’s table.
The payments industry has seen an increasing number of alternative There are many e-wallets currently available on the market. Over the
payment methods on the market, especially over the past 12 to 18 last 14 months, people have shied away from using cash in stores
months. This is a result of consumer needs, new businesses adapting to ensure social distancing and many have moved to tapping their
to local and regional payment requirements, and to payment regulation. smartphones instead. So, there has been a clear shift to mobile
been enforced in Europe since the 1 January 2021. While the payments According to an article by RetailDive in 2018, the number of customers
ecosystem moves to comply with the regulation, there have been using mobile wallets in 2019 was expected to be 2.1 billion. That number
delays in syncing up processes and data flows between card issuers has only increased over the past 18 months. This activity is leading
and retailers and as a result, many consumers have moved to an already to many large brands introducing their own e-wallets. We can expect
familiar payment method, that has authentication measures built in: to see more companies jump on board as payments organisations
e-wallets. This form of payment makes it easier for retailers to ensure and phone companies see the opportunity to be top of wallet for
their transactions are SCA-compliant because of default security consumers. Brands that already offer e-wallets include Alipay,
measures in place such as biometric authentication (fingerprint) and Microsoft Wallet, Paytm, Mobikwik, and Samsung Pay. The largest
their customers experience a frictionless purchase. brands providing the service are Google, Amazon, PayPal, and Apple.
PayPal currently has 361 million active users. According to a June 2020
What exactly is an e-wallet? report from Lumos Business, 5% of global card transactions are
In simple terms, it is an electronic payment method. An e-wallet can currently processed by Apple Pay. ➔
59 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Challenges
Recently, there have been challenges for e-wallet companies. Moreover, in a recent Auriemma Roundtables payments survey
In August 2020, the Russian Government banned the use of anony (reported by Payments Dive), it was found that consumers are slow
mous wallet deposits in a move that affected more than 10 million to recommend e-wallets to a friend or family member.
According to the law, the ban was put into place to control illegal Therefore, much work needs to be done by the providers to build
activity such as money laundering, drug trading, terrorist financing, consumer trust and promote the benefits of using e-wallets – because
The change meant that any cash deposits made by e-wallets ceased,
Similarly, the law impacted users who bought and sold crypto
are a must.
Consumer trust
With growing reports of hacking incidents, ransomware attacks, data
concerned they will lose all their payment information if they misplace
The MRC is a global membership organisation connecting ecommerce fraud and payments
professionals through an educational programme, online forums, career development,
conferences, and networking events. As a non-profit organisation the MRC encompasses
a membership network of over 500 companies, all focused on fraud prevention, payments
optimisation, and risk management. The MRC is headquartered in Seattle, Washington.
merchantriskcouncil.org
60 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
EMPOWERING PAYMENTS AND FRAUD PREVENTION PROFESSIONALS
•Attend global conferences and local events
to broaden your network and share ideas Networking and Events
with industry peers
•Join the MRC community to discuss trends,
best practices, and to help drive the Educational and
payments ecosystem forward Professional Development
Juan Pablo Ortega is a Co-Founder of Rappi, Latin America’s largest and fastest-growing
on-demand platform and one of the region’s ‘unicorn’ startups. As Co-Founder, Juan Pablo has
played an instrumental role in taking the company from being a small team food delivery startup to
becoming one of the region’s largest, multi-functional digital platforms with operations in nine
countries and a valuation of approximately USD 3.5 billion. Juan Pablo started Rappi’s rapid inter
national expansion by launching in Mexico and then built and scaled Rappi’s Payments and Fraud
teams and capabilities while architecting the buildout of Rappi’s financial services arm – starting with
RappiPay. RappiPay offers Rappi users a variety of digital payment functionalities, including in-store
QR payments, P2P, and bill payment services, as well as a contactless-enabled Visa debit and credit card.
Mobile payments in Latin America have been evolving at an unpre In Rappi, cash has lost more than 42% of the market share just in
cedented rate in the last twelve months. For delivery apps like Rappi, Colombia, while in Argentina this trend is even more pronounced,
cash is still a predominant payment method in most of the region losing 53% 2019 vs 2020-2021. Overall, when looking at the nine
but especially in Colombia and Mexico. Unlike its neighbours, Brazil countries in which Rappi operates, the market share of cash is down
is the only country where credit cards are widely used across custo 40%.
for card-not-present transactions mostly due to high fraud levels. As we come back to the ‘new normal’ and adjust our behaviour in a post-
In the past couple of years, Colombia has seen an increase in the payments will tend to disappear at some point. It is still early to tell
use of non-cash payments. This has not been the case for long, as which will be the new preferred payment method, but we would not be
around 70% of adults do not have a credit or debit card. The recent surprised if cryptocurrency starts eating some of the pie. Countries like
change has been triggered by the increase of smartphone usage Mexico and Argentina are now seeing a more widespread adoption
and the rise of mobile apps that enable users to order food, groce of Bitcoin, Ethereum, and others, while at the same time merchants
ries, or pay bills online. are starting to accept them as a payment method. ➔
Big banks are creating their own e-wallets, which are integrating
with the checkout flows of popular mobile apps, such as Nequi from
ments, allowing users to pay directly with their bank accounts. These
62 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
The rise of super apps
Super apps combine restaurants, groceries, pharmacy, and conven
single app that can solve for all their needs is changing the way
journey.
Alipay or WeChat Pay. Rappi decided to start offering financial services in order to
and Chile. Our credit card is 100% digital, except the physical card
that closes the gap to the physical world – the application, KYC,
and onboarding are done through the Rappi app. The user gets a
that they can start using it right away. We are also working on a new
service called ‘Paga con Rappi’ (Pay with Rappi) that will enable
LATAM’s super app their card and personal information or without the need to sign in.
super app of the region. With Rappi, you can order food from your We are living through existing times; technology is changing how
favourite restaurants or products from the grocery store, and you we do things every day and super apps are helping us save time
can even get a credit card, which takes less than five minutes, and that we can now spend doing what we like. Payment methods in the
receive a physical card in less than one hour. region will keep evolving, and we expect that new technologies will
Rappi is Latin America’s ‘everything’ marketplace super app. Rappi operates in 220 cities
across 9 countries. Today, Rappi has over 150,000 couriers and has worked with over
140,000 merchants in the region. The platform boasts more than 64 million users in Latin
America. Rappi has been defined as the Latin American super app and one of the fastest
growing companies in the region.
rappi.com
63 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
QR Codes
Ant Group
QR Codes and the Chinese Consumers’ Digital Opportunity for European Businesses
Jonathan Quin is the head of Europe Strategy for Ant Group and Alipay, China’s leading digital
payment platform. He is the co-founder and previously Chief Executive Officer of UK-based WorldFirst,
which became a part of the Ant family in 2019.
When I first started travelling to China regularly in 2015, I was struck by And while a big part of the spending power in Europe is concen
how the country’s consumers, in particular its millennials, had become trated among the older generation, or the so-called ‘silver economy’,
increasingly digital: payments were almost exclusively made by China’s urban young are driving much of its consumption growth.
scanning QR codes, and nearly every aspect of daily life – from This is partly enabled by much higher salaries in the cities, and also
hailing cabs and finding food to managing finances and booking because of demographic change from past population control policies,
medical appointments – was made with a few taps on their mobile which have seen a funnelling of resources from older to younger gener
phones. ations.
Although the events of the past year have hit economic activity Chinese consumers are also savvier and wiser about their spending
around the world hard, the growth of Chinese digital consumption post-COVID, with surveys showing young consumers intending to
has not abated. Instead, the country has seen accelerated digitali save more, more interested in insurance products, and keen on better
sation, not just in ecommerce and mobile payment adoption, but also quality, healthier, and eco-friendly purchases.
shopping and house viewing. European retailers should take note, as there is a huge opportunity
Can European businesses benefit from the digital revolution of Chinese to be digital natives, by diversifying sales channels to take advantage
consumers, viewed by many as one of the important growth engines of cross-border ecommerce platforms such as Tmall Global and
of the world? I firmly believe so. Businesses here should already be Shopify.
trends amid a global recovery that the OECD predicts will be led Some European businesses find this prospect daunting, believing
by developing economies in Asia. they may be too small to export, that the process will be too compli
cated, or that there won’t be strong enough demand for their products
From China to Europe overseas. But this reflects a huge disconnect between perception
the 1980s, has seen huge lifestyle changes brought about by In November 2020, more than a thousand British brands took part in
technology, the advent of the Internet, and an almost doubling of China’s famous 11.11 global shopping festival, among which Welsh
per capita GDP in their lifetimes. But the changes experienced by beauty company SmoothSkin and British tech giant Dyson made it
the Chinese millennial have been even more significant, driven by into the top ten list of brands globally selling into China, according
65 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
These tech platforms enable businesses to ‘start small’ and trial selling The opportunities that lie ahead
their products globally without huge upfront investment. As more people start to travel overseas again, our aim at Alipay is
We had also seen before the pandemic how Chinese consumers’ and market to them, including by adding Alipay as a mobile payment
digital habits travelled overseas, including to France and the UK, option. We also partner financial institutions around the world, among
named as two of Chinese tourists’ favourite places to use mobile which European banks such as Spain’s BBVA, to help local merchants
payments. Retailers have benefited in return, with four-fifths of those increase sales from Chinese tourists by adopting QR code payments.
increases in both footfall and revenue, according to a 2019 survey Over 90% of Chinese tourists surveyed by Nielsen in 2018 said they
by Nielsen. would be more likely to shop with merchants that accepted their
digital wallet. Yet the reality was that they could only make 28% of their
trip.
impossible today, there are some signs of green shoots. The director
to tourists.
over 500 Alipay users who had travelled to the UK previously and
next two years. China has announced plans for a ‘vaccine passport’
for its citizens, which should avoid barriers to their travel plans.
Ant Group s the owner and operator of Alipay. Its aim is to create the infrastructure and
platform to support the digital transformation of the service industry.
antgroup.com
66 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Euromonitor
Quick Response: Pandemic Highlights Opportunities for Technology to Grow in
Western Markets
Ryan Tuttle is a Consumer Finance Consultant at Euromonitor International. His work at Euromonitor
focuses on global trends and developments in cards, payments, and lending. He has spoken at several
industry conferences in recent years, including the Bank Customer Experience Summit in Chicago and
the Payments Summit in Phoenix, Arizona.
QR codes – much ballyhooed, then much maligned – are back, and Further, although the 2020s have kicked off to an inauspicious
this time they appear to have staying power. For much of the past start for many businesses, QR codes are finding their way into an
decade, technology has played a pivotal role in catapulting digital increasing number of fintech platforms such as PayPal, Revolut, and
payments in parts of Asia, most notably China. As the rest of the world Facebook Pay.
codes in 2020 are poised to shift a number of consumer touchpoints Social distancing and public health concerns have opened a
for brands and businesses alike. tremendous window of opportunity for contact-free payment methods
such as QR. The onset of the pandemic has perhaps most drama
Nearly three decades old, the Quick Response (QR) code has been tically impacted small businesses and brands, which were forced
utilised for any number of applications over the years. It entered to adopt a variety of digital innovations en masse in order to survive
many Western markets in the 2000s as a much-hyped opportunity in a distanced environment. QR codes quickly found their way into
for digital interfacing – but may have been a bit ahead of consumer new applications, such as restaurant menus, and are positioned for
sentiment at the time. Many phones required third-party apps to major growth as commerce grapples with a new paradigm moving
decode QR codes, and interfaces were often clunky and challenging forward.
across much of the globe, QR codes have played a significant Direct payments applications
role in the Chinese payments market through popular super apps Direct payment and commerce opportunities for QR codes are
like Alipay and WeChat Pay. Markets without significant POS numerous. Many of the first payment applications for QR codes
infrastructure have benefitted greatly from the ability to quickly have arisen in the form of P2P payments, enabling users to quickly
generate new codes and link both merchants and consumers to a exchange their account information via code. Venmo, for example,
payment system. offers personal QR codes that can be shared to find user info. POS
QR codes: from the 1990s to COVID-19 often relegated to loyalty programme information and a select few
The past few years have not been short on stories of the QR payment providers. The unparalleled success of QR for POS pay
revolutionisation of commerce in Asia, but Western companies have ments in Asia, however, has opened the door for growth beyond
started to make QR inroads as well. In particular, the decision by the region. Announcements continue with great frequency of new
Apple in 2017 to bring native QR support to its built-in camera app will companies launching QR acceptance solutions or payment options
likely be remembered as a turning point for QR use outside of Asia. for customers. ➔
67 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Beyond conventional P2P and POS applications, QR codes offer As governments launch new real-time payments systems and a
significant potential for easing pain points in a number of payment significant number of new businesses are launched to fill the gaps
processes. One such application is in-seat payments at sporting of those that went under during the pandemic, QR codes will see
and entertainment venues – bypassing the need to pass cash down additional opportunity for innovation and application. Perhaps it isn’t
the row. Other potential applications include payment via a QR code too farfetched to see enterprising companies look to leverage the
located on a table and more outside the box examples – such as the meme economy and ‘stonks’ trends to add QR codes in partnership
one of a restaurant in China which allows customers to tip waitstaff with retail investor fintechs – redirecting consumers to invest in their
via QR buttons affixed to their person. favourite products and brands. QR codes for brands and retailers
will break down into two main avenues moving forward: practical
Indirect payments and experience enhancement payments applications and opportunities for deepened brand
Looking beyond direct payment applications, there are a significant engagement and value add to consumer experiences.
component;
QR in the future
QR codes hold great potential in the near term. A number of govern
Euromonitor International is the world’s leading provider for global business intelligence,
market analysis, and consumer insights. Our research solutions support decisions on how,
where, and when to grow your business. With offices around the world, analysts in over
100 countries, the latest data science techniques and market research on every key trend
and driver, we help you make sense of global markets.
euromonitor.com
68 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Direct Carrier Billing
donations, TV voting, and competitions. The market growth is being driven by the increase in demand for games, video-on-demand, audio,
voice calling, such as Skype and WeChat, ebooks, podcasts, and other content. Over-the-top (OTT) streaming media service providers
like Netflix, Spotify, and Amazon Prime Video are also integrating carrier billing platforms into their payment systems.
A Telecoming and Juniper Research report estimated a global turnover of payments made through DCB of USD 37 billion in 2020,
expected to triple to almost USD 102 billion within five years, growing an average of 20% per year. With a turnover of USD 9 billion in
The region where DCB is set to surge further is Asia-Pacific, which is also one of the fastest-growing smartphone markets. Direct carrier
billing is expected to grow at a CAGR of 14.52% between 2019 and 2028 in Asia-Pacific, with Japan leading the adoption of this mobile-
In Africa, the growth of DCB is driven by the need for financial inclusion and the efforts that payment ecosystem is making to meet this need.
African DCB users are set to reach almost 130 million by 2023 – a 60% increase from 2020 – and revenue rising by 84% to 985 million.
Latest developments
• Safaricom has released the M-PESA Super App, M-PESA for Business App, and Mini Apps for customers. The ‘Offline mode’ will enable
customers to use the M-PESA Super App, even when they are not connected to the Internet or without data bundles. The offline mode
allows customers to send and receive money as well as make payments. Mini Apps will enable customers and businesses to perform
daily tasks and occasional tasks from hundreds of businesses, government agencies, utilities, and other providers, including deliveries,
• DOCOMO Digital has enabled direct carrier billing for Huawei App Gallery for Vodafone Turkey. The consumption of digital content in
Turkey has steadily increased. Huawei App Gallery has more than 400 million active users, making it the third biggest online app store
worldwide. Huawei recently introduced Harmony OS after investing USD 1 billion dollars in an App Gallery in an effort to attract developers.
• Boku has launched carrier billing payment services in the UK, the Netherlands, and the Czech Republic for Microsoft platform users
and Vodafone subscribers. By partnering with Microsoft in both its Xbox and Windows stores, Vodafone subscribers in three countries
benefit from seamless and secure cardless payments. With the new on-file payment option, gamers and Windows users can now
Investments
• Boku acquired Fortumo as part of its global Direct Carrier Billing (DCB) strategy, bringing together two major DCB platforms with
complementary capabilities and client bases. Fortumo primarily serves small and medium-sized businesses, but it also serves larger
69 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
DOCOMO Digital
The Evolution of the Alternative Payments Landscape in 2021 and Beyond
Jonathan Bennett, Chief Commercial Officer, is responsible for all commercial activities globally
at DOCOMO Digital. Jonathan has over seventeen years’ experience in the payments’ ecosystem,
having held leadership positions with Cashflows, Travelex, Mastercard and Kalixa Payments Group.
Jonathan brings deep expertise in the entire payments value chain and is passionate about driving
innovation and best-in-class customer experience. Jonathan graduated from the Lancaster University.
Spiralling demand for new, innovative forms of digital payments in 2015. Much of that growth has come from Asia, particularly countries
different world regions is transforming the financial services land like India, where only 3% of adults own credit cards, according to
scape. Many emerging economies have low rates of bank account the latest World Bank financial inclusion data.
smartphone the device of choice to replace cash and plastic cards In a new recently published whitepaper – The Evolution of The
when it comes to sending and receiving payments. Alternative Payments Landscape in 2021 and Beyond – we docu
mented how the market for electronic wallets (e-wallets) has evolved.
That leaves traditional banks to compete for digital business with Not all e-wallets are not created equal, for instance – there are marked
fintechs, telcos, and smartphone manufacturers. For example, mer differences in how they are distributed, funded, and consumed by
chant services and mobile payment platform Square are reportedly providers and customers, which I’ve classified into four categories.
savings accounts of its own. The most widely used are OEM-led wallets – those created by
The company’s Cash App, which allows customers to conduct person developers – nominally Apple Pay, Google Pay, and Samsung Pay,
to person money transfers via the app or Square’s website, reported but also Mi Pay, Fitbit Pay, Garmin Pay, Huawei Pay, and Oppo Pay.
36 million monthly active users in December 2020. Square also offers These e-wallets allow users to add multiple credit/debit cards from
plug-in readers, allowing merchants to accept mobile and contactless different banks and, in some cases, link directly to the user’s bank
payments on their Android and iOS devices. The proposed addition account. OEM-wallet transaction values are expected to triple from
of savings and checking accounts for small to medium businesses around USD 333 billion in 2020 to exceed USD 1 trillion by 2024.
small retailers processing mobile payments in emerging economies, Fintech and payment companies offering e-wallets include PayPal
funds from sales handled by Square will be instantly available for and its Venmo social payments subsidiary and One97 Communi
spending in the checking product. cations’ Paytm in India. Like Square, these digital payment platforms
E-wallets growth masks key differentiation payment services within a convenient smartphone app.
during the coronavirus pandemic as more consumers shopped online Their versatility is trumped by the Super Apps, which first began offering
and switched to using different forms of contactless payment techno services like ride-hailing, food orders, and messaging before expan
logy instead of handling cash and chip and pin cards. Juniper ding into mobile payments. ➔
exceeded 2.5 billion in 2020, having grown from under one billion in
70 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
The leading examples are WeChat Pay and AliPay, which started in in mobile network coverage and capacity too will accelerate telco-
China and have since grown to other parts of the world favoured led e-wallet adoption over the next five years. The rollout of 5G
by the Chinese diaspora. services will accentuate the need for telcos to partner with OTT
services like video streaming and gaming brands, and DCB as the
AliPay is estimated to have had 1.3 billion active users as of June preferred payment layer to enable such partnerships at scale.
actions a year in China alone. WeChat Pay is almost as popular, Payments, both traditional and alternative, aim to converge around
supporting 1.2 billion monthly active users processing over a billion consumer choice and flexibility. The concept of ‘alternative’ itself is
transactions a day. Facebook-owned WhatsApp Pay has the potential flipped on its head as we see in emerging markets where the wallets
for massive growth in India and Brazil after recently receiving regu are mainstream and cards playing a distant third or fourth. Our parent
latory approval. NTT DOCOMO, a pioneer in DCB, for instance, has built a robust
Telco led e-wallets to converge with DCB loyalty to provide an experience akin to the ‘super-apps’ from China.
The Telco or mobile network operator (MNO)-led e-wallet links the With the growing ubiquity of QR codes and NFC in retail and the
smartphone app to the customer’s telephone number and SIM use of digital wallets in mobile commerce, we expect the shift away
card and can charge customer purchases directly to their mobile from cash will only accelerate from here.
phone accounts via direct carrier billing (DCB) than a bank account.
Telkom Pay in South Africa, and STC Pay in Saudi Arabia. Turkcell’s
Paycell service also offers the Turkish Telco’s customers the ability to
link their bank cards, pay utility bills, and purchase in-store QR codes.
that the total transaction revenue enabled by carrier billing will expand
docomodigital.com providers.
71 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Debit and Credit Cards
the second most popular payment method of 2020 after e-wallets. In that time period, they have accounted for 22.8% of ecommerce
payments and 22.4% of in-store payments. Loyalty rewards and cash back are an important factor, especially in the US, for maintaining
credit cards as one’s preferred payment method. Other benefits are the relative ease of access and ease of use both online and offline,
In the US, by 2024, transactions will exceed USD 1.5 trillion, up from USD 178 billion in 2020. It might be that Americans are comfortable with
buying now and paying later, and this explains the popularity of credit cards. Credit card use exceeds debit card use, with 2.14 cards
Payment by card is currently the most common method of payment online in India, accounting for 31% of all transactions. With 0.67
debit cards per capita, debit cards are preferred over credit cards. RuPay, India’s domestic debit and credit card payment system, is widely
accepted throughout the country. Several international cards are also widely accepted, including Mastercard, Visa, and Amex. Spending
volumes declined across all card brands during COVID-19, but RuPay fared better than international cards. Visa and Mastercard purchases
were lower, at 70-865 of their pre-lockdown levels, as RuPay purchases fluctuated between 87 and 98% of normal spending volumes.
In Brazil, there are more than 200 million active cards issued, with credit cards representing around 45% of the total. Elo is one of the major
domestic debit and credit card brands of Brazil. The scheme can support credit and prepaid transactions, has over 80 million issued
cards, and is accepted in 185 countries. Many Brazilian cards are limited to domestic transactions only. In the UK, payment cards are also
the primary online payment method, representing 38% of ecommerce sales, with debit preferred over credit. According to J.P. Morgan,
the preferred payment method will continue to be cards, in part because of their long history in the market, but also because they are
In France (Cartes Bancaire) and Belgium (Bankcontact), debit cards are the most popular payment method. ➔
72 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Debit and Credit Cards
Latest developments
• In Australia, PayPal has launched its first credit card, the PayPal Rewards Card. With a 20.99% annual interest rate, the zero-fee
card will be available starting mid-July and used globally wherever Visa is accepted. The rewards points earned by PayPal users can
be redeemed at more than 750,000 businesses worldwide, including more than 300,000 in Australia.
• In Germany, the bunq app and Mastercard have teamed up to launch the first payment card with True Name features. These payment cards
can be customised by transgender and non-binary users to include their self-chosen names. The True Name feature was first introduced
to the United States in 2019 and is now available for the first time in Germany and 29 other European countries.
• BBVA Mexico has launched a new line of biometric credit and debit cards. The new ‘Aqua’ cards will feature fingerprint sensors and
support contactless transactions. BBVA Mexico has branded the card’s embedded fingerprint sensor as a ‘Smart Key’. Furthermore,
the card does not have a printed number, a feature that is intended to further safeguard the privacy of cardholders.
• In 2021, EMVCo will continue to enhance cryptography, promote innovations at the point-of-sale, and advance the security and convenience
of remote payments. With EMV Secure Remote Commerce Specifications (SRC), consumers will be able to enjoy a checkout experience
that is familiar, convenient, secure, and trustworthy. Consumer-facing programmes and solutions using EMV SRC specifications are known
as Click to Pay. This universal description enables easy client recognition and indicates that users of any payment card, digital channel or
device can confidently transact through an e-checkout process. The corresponding icon , described as the Click to Pay icon, signals
availability at participating merchants. Alternatively, Click to Pay will be used in text as descriptive language if an e-merchant is unable
73 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Steve Cook
5 Use Cases for Biometrics in Payments Beyond Cards
Steve is currently providing global business development for ID R&D, a biometric company focused
on developing frictionless authentication and passive liveness detection technologies for identity
verification, fraud prevention, and customer onboarding. ID R&D has developed a portfolio of biometric
technologies, including face and voice passive liveness detection and provides these solutions to digital
onboarding IDV and KYC vendors. Steve has over ten years’ experience in the biometrics industry and
owns the Biometrics for eCommerce LinkedIn community news group with over 27,000 members.
In 2019, losses from card fraud topped a staggering USD 28 billion Today many digital wallets are protected by a PIN code – sometimes
worldwide. The need for tighter security combined with falling pro the same one used to unlock the mobile device. In other cases,
duction costs and rising consumer demand for contactless options they may be protected by passwords or private keys, which are
have put biometric payment cards in the spotlight. ABI Research fore easily forgotten. Such was the case for one unfortunate man who
casts that up to 2.5 million biometric payment cards will be issued locked himself out of a wallet containing more than 7000 Bitcoins.
However, cards aren’t the only use case for biometrics in payments, facial recognition combined with liveness detection to prevent
so here are five additional ways biometrics are being used to make spoofing attacks is a secure and convenient way for users to
payments easier, faster, and more secure. authenticate. Adding an independent, app-based biometric (vs the
1. Secure digital wallets and mobile payments authentication; it also ensures users maintain access even if they
Digital wallets, sometimes referred to as mobile wallets, have been lose or switch their device.
around for a while but are only now gaining real traction. These virtual
wallets allow users to store credit card or banking information so 2. Contactless kiosk and mobile POS payments
that they don’t have to carry physical cards with them and can make Another use case for biometrics in payments is kiosk and mobile
contactless payments in-person or online. Digital wallets also enable POS systems. One example is Payface, a company that uses face
users to store digital versions of other items such as tickets, public biometrics and liveness detection to enable customers to ‘pay by
transportation cards, or boarding passes. More recently, we’ve seen face’, eliminating the need for cash, cards, and even phones.
and exchanging cryptocurrency. Other retail systems incorporating biometric payment technology
Likewise, mobile payment apps such as Paypal, Venmo, and Zelle, those found at restaurants, airports, and sporting events. These
also enable payments online and in stores (usually with a QR code), systems can use a range of biometric modalities, including face,
as well as peer-to-peer payments. According to Appventurez, voice, and fingerprint. Benefits include reduced contact for staff
mobile wallet transaction volume will grow to USD 274.4 billion and customers, increased profitability, and shorter checkout lines
74 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
3. Smart device and IoT payments 5. Identity proofing for new accounts
With an explosion of voice-enabled smart home and other IoT devices All of the above use cases focus on biometric authentication in
comes the huge opportunity to take advantage of voice biometrics payments. Equally important is the need for security and fraud pre
to quickly personalise interactions and authenticate users for secure vention when opening new customer accounts online. Identity proofing
access and payment transactions. to ensure a user is who they claim to be is an important – often regulated
For example, anyone who has had to enter their email and password can be used to steal real identities, create synthetic identities, and
with a television remote understands the potential of using voice to commit crimes like money laundering.
we’ve got to accurately type them! When using biometrics to open a new payment account, users take
a selfie and face biometrics ensures that they are a match with their
More set-top boxes now support Alexa-like voice interactions. government-issued ID. Equally important, facial liveness ensures that
By adding voice biometrics, customers can easily and securely the selfie is of a live, physically present person and not a printed photo,
buy movies subscribe to sporting events. They can even make digital replay, or mask of the person. It’s critical for this step to be
purchases while watching shopping channels or commercials – all intuitive and frictionless for users to avoid confusion, frustration that
How people send and receive money – from purchasing goods and
address the need for tighter security while ensuring the user expe
channel for B2C interaction. They are secure, convenient, and widely
75 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
U.S. Payments Forum
Here’s What Payments Professionals Need to Know About Card-on-File Tokenization
Jason Bohrer has served as the Executive Director for the Secure Technology Alliance and the
U.S. Payments Forum since December 2020. Prior to joining the Alliance and the Forum, Mr. Bohrer
cultivated a successful 27-year career in domestic and global roles focused on sales, operations and
product innovation at companies such as: CPI Card Group, HID Global and Motorola, Inc. He has
been actively involved with several key technology transitions across multiple industries including the
contact and contactless EMV transitions in the U.S. payments industry and the adoption of smart card
and mobile technologies in the global access and identity market.
As the payments industry continues to explore ways to minimise risk over their lifecycles. As such, merchants may need to modify and
and increase security of payment data, there has been a substantial certify their systems to support each specific tokenized solution they
they can significantly surge business security risk and are included
in the PCI DSS compliance scope. The chosen solution should also be evaluated based on the trans
This migration has stimulated increased interest in tokenization as an as merchants may need to adapt their systems for tokens that do
alternative. Tokens mask and protect cardholder data with a non- not conform to traditional card numbering standards. For customers,
sensitive replacement value, used at various points in the transaction who are not generally aware of the token value, card-on-file creden
lifecycle to provide enhanced security. If the payment environment were tials should be presented on the merchant website in a manner familiar
to be compromised, a token would not reveal any cardholder information, to the customer. And for back-office processes, such as handling
rendering it valueless to threat actors. This is why tokenization has merchandise returns and managing loyalty programmes, merchants
become more prevalent in the payments industry. should involve their acquirers and technology providers early in the
The robust security that tokenization can add to payment data both tation meets their expectations.
tial management. As with any security measure for payments, there For some merchants, tokenizing cards-on-file can also be beneficial
are many considerations to utilising tokenization solutions for cards in reducing their PCI obligations related to storing highly sensitive
on file, and industry stakeholders should evaluate the differences data including payment credentials. Some card-on-file tokenization
among their options, as well as how the solutions can meet their solutions enforce transactional security measures to reduce the risk
business objectives and resource constraints. that a token, if compromised, can be used at unrelated merchants.
For example, token use may be limited to only those merchants that
Considerations for tokenizing cards-on-file originally requested the token or may use a transaction-specific
First and foremost, when evaluating options for tokenizing cards- cryptogram for validation during the authorisation process to identify
on-file, merchants or their technology providers must consider the potentially fraudulent transactions. ➔
76 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Once tokens have been provisioned, the state of tokens and their When it comes to tokenization for card-on-file, it is important to keep
associated PANs must be maintained. Depending on the type of in mind all the considerations for implementation. These include tech
change, either the issuer or the merchant creates the initiating event nology changes, data transparency, lifecycle management, PCI scope,
that results in a lifecycle management change. The most common and debit routing support. There is no one best solution, but there are
issuer-initiated lifecycle management events include PAN change, many solutions that, with proper evaluation, can meet a determined set
expiration date change, and account closures. Depending on the of business goals.
type of change, the Token Service Provider (TSP) may make a corres
ponding modification to any associated card-on-file tokens and Portions of this article were excerpted from, ‘Card-on-File Tokenization
notify the token requestor to update their information accordingly. Considerations, Including Debit Routing’, a white paper developed by
debit routing. For example, for a TSP solution, related security features
card-on-file strategy.
The U.S. Payments Forum is a cross-industry body focused on supporting the introduction
and implementation of emerging technologies that protect the security of, and enhance
opportunities for payment transactions within the US. Topic areas the Forum engages in
include EMV implementation, tokenization, card-not-present transactions, encryption, and
mobile and contactless payments.
uspaymentsforum.org
77 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Prepaid Payments
ecommerce payments and 6.2% of in-store payments in 2020. This is followed by North America, where 3.9% of in-store transactions have
been made with prepaid cards in the same period. As a result of governments promoting cashless payments and the development of the
retail, ecommerce, and corporate sectors in this region, the prepaid card market in Asia Pacific is expected to grow at the highest rate
In Europe, it is worth mentioning that this payment method has registered a steady growth in Italy over the past years, and the rise in
popularity only accentuated during the pandemic, with a total of 25 million prepaid cards being issued in Italy.
Partnerships
• Global prepaid payments provider B4B Payments has chosen Banking Circle to provide its bank customers with payments infrastructure.
Offering prepaid solutions to businesses for over 15 years, Financial Conduct Authority (FCA) approved B4B Payments enables companies
to manage their finances, which helps with simplifying payroll, reimbursements, and also provides worker rewards and special incentives.
• Paysafe has further extended its relationship with Microsoft by offering online cash transactions on Xbox through Paysafe’s leading
eCash payment solution – paysafecard. Xbox consoles now support paysafecard for millions of customers in 22 European countries.
• The digital marketplace for gamers Kinguin has partnered with Neosurf, to give millions of its customers in Europe, Canada, Australia,
South America, and Africa the option to purchase products on Kinguin.net using Neosurf’s prepaid cash vouchers. Once customers
purchase a cash voucher, they will receive a 10-character voucher code that they can use to make an online purchase at Kinguin.net
Regulations
5MLD, or the 5th EU Anti-Money Laundering Directive, lowered the limit on prepaid cards to EUR 150 from EUR 250 (a measure to combat
terrorist financing). This limit also applies to the amount that can be stored on the cards. The limit on online transactions has also been
reduced to EUR 50. There is a new rule that prohibits the issue of prepaid cards outside the EU unless they are issued within a jurisdiction
that has laws equivalent to the EU’s AML/CFT and KYC rules. The required entities must review the way they process prepaid card
payments, and put mechanisms in place for identifying (and refusing) transactions involving non-EU cards. This may require significant
78 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Aplauz
How Aplauz Is Making Online Payments a Win-Win-Win Game
Goran is the CEO and Co-Founder of Aplauz and Co-Founder and Managing Director of the Own.
Solutions Group, the Aplauz parent company. For the past 17 years, Goran has been engaged in
building bridges between physical and digital commerce using the latest available technology as
foundation pillars. Working in close collaboration with the Own.Solutions physical stores network,
Goran is passionate about making convenience stores an active player in digital commerce
transformation. Aplauz is a great way to achieve that and a unique tool to reach an untapped customer
base for digital merchants.
Every payment should be a conscious choice. In a fast-developing They simply want to enjoy their digital lives, but feel like they are
ecommerce market, consumers express a growing need to control taking a risk every time they enter their credit card details online.
their online spending, retain their data privacy, and shop with
trust. Aplauz is an answer to these needs, empowering conscious According to Newzoo research on Esport Spenders in Europe,
spending with a socially sustainable way to pay in the hybrid digital ‘over half (53%) digital spenders in the UK claimed they’d cancelled
Just last month, my neighbour gave her son access to her credit To protect themselves, digital citizens have become more and more
card to buy an online game he liked. Or so she thought. When she careful of their online spending, opting for what is available for free
discovered the many unexpected extra charges, her jaw dropped. instead of taking the risk to pay more than they expect to.
She questioned her son, who was just as surprised. He had no idea Next to being worried about how much they spend, digital citizens are
that he had spent so much money with his mother’s credit card. While not comfortable sharing private information with a faceless screen.
playing, he accidentally agreed to a subscription and accepted a few Why would they be? Compare it to offline payments: a shopper
in-game purchases. goes to a store, chooses what they want, and briefly touches their
card to the machine. They don’t have to give away any personal
It was an expensive lesson in trust. Next time, they would both be more data, making the transaction easy, transparent, and fair.
It’s not just about kids who like gaming. Finding unexpected charges in 2020 with the mission to make every online payment a conscious
on a credit card statement has happened to many digital citizens choice: easy, transparent, and fair. We want to empower everyone
who spend a part of their life online. And it always feels unfair. to enjoy their online lives, in full transparency and without any financial
risk. ➔
79 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
That’s why the Netherlands-based Aplauz team goes above and beyond In this game, we all win
to ensure the customer’s freedom to make conscious spending Aplauz is not only about empowering the end-user. For online
many customers that were out of reach until now, like people who:
statement that shows the merchant cares about the relationship with
their customers.
value on the voucher can be spent. Unexpected charges are not So, ready to join the winning game? Contact us to add Aplauz to
possible. And because the voucher holds no personal data, the your checkout.
them also more willing to spend because they know they will not
Aplauz is a prepaid digital credit that empowers people to make conscious spending.
Aplauz vouchers can be bought at convenience stores and used to make online payments
without any of the traditional online payment methods, and without having a bank account.
It is ideal for those who don’t own a credit card, or who don’t want to disclose financial
aplauz.com details, to security buy online while staying in control of their spending.
80 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Direct Debit
of those payment methods that is said to most often bridge the gap between the cumbersome nature of bank account authorisation and
SEPA – the Single Euro Payments Area – is a European Union (EU) initiative the most commonly used and single system across the continent
created to ‘harmonise payments across the Eurozone’. One part of the SEPA scheme is SEPA Direct Debit, Europe-wide direct debit
system that allows merchants to collect euro-denominated payments from accounts in the 34 SEPA countries and associated territories.
In the US, direct debits are authorised through ACH Direct Debit, a popular payment method used domestically as an alternative to credit
and debit cards. The payments are processed via the national electronic network for processing financial transactions – Automated Clearing
House (ACH). In March 2021, ACH volume hit 2.7 billion payments, the largest monthly volume in ACH Network history, according to
NACHA. This included approximately 110 million economic impact payments by Direct Deposit from the federal government.
Worldpay’s Global Payments Report 2021 dictates that direct has earned its highest popularity in Europe over the past year, where it
managed to cover 4% of the market share, while it was used for 1.2% of global ecommerce payments in 2020. One of the most prominent
markets for direct debit across Europe is Germany, arguably herein having the highest usage rate in the world.
More specifically, according to research made by the EHI Retail Institute published by The Paypers, in 2020, direct debit achieved a
share of sales of 17.9% (previous year: 18.3%) and continues to hold a third place among the payment methods with the highest turnover.
Amazon holds the highest share of direct debits in the overall market, relying on direct debit and credit card payments for a fifth of its
ecommerce sales. When looking at the proportion of payment methods without Amazon, it can be seen that fewer and fewer online shops
are recording high proportions of sales with direct debit from year to year – in 2020 the proportion without Amazon was 3.1%.
Latest developments
• Provider of A2A payment solutions Nuapay announced in October 2020, an agreement with Cybersource, Visa’s global payment
management platform. The agreement expands Cybersource’s existing alternative payments suite, enabling customers to further tap
into Europe’s growing demand for recurring payments using Nuapay Direct Debit solutions.
• In November 2020, the European Payments Council published updated and enhanced versions of the SEPA Credit Transfer and
Direct Debit rulebooks. In accordance with industry best practice, payment service providers and their suppliers have to address the
rulebook updates ahead of November 2021, when these updates come into effect.
• In June 2020, US-based provider of payment technology integrations EVO Payments launched EVO ACH to enable merchants to send
and receive debit payments in partnership with PayFabric.
• Direct debit is common in other parts of the globe as well, with Open Finance tech provider Brankas partnering with payments provider
2C2P to introduce a modern Open Banking solution to Indonesia. The partnership extends the reach of 2C2P’s Direct Debit payment
feature, enabling merchants to offer their Indonesian customers better payment options. Currently available in Indonesia, Brankas and
2C2P aim to bring these benefits to consumers and merchants in other markets in the region.
• On the retail side, and speaking of the German market, in March 2021, supermarket chain Lidl announced the launch of the mobile
payments option Lidl Pay in Germany. In contrast to Lidl Pay in Spain and Poland, where a credit card is used for bills, the German
version debits from customer’s current accounts via SEPA Direct Debit.
81 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Edgar, Dunn & Company
The 5 Keys to Successful Payment Management for Subscription-Based Companies
Martin Koderisch is a Principal at Edgar, Dunn & Company. He advises stakeholders across the
payment ecosystem with a particular focus on recurring payments and assists ecommerce and
subscription companies to transform their digital payments capabilities to drive growth in recurring
revenues. Before joining EDC in 2015, he gained 10+ years of payment industry experience.
Innovation in digital technology has enabled this trend, but the success service based in Berlin.
totally embraced the concept, as flexible access and consumption of • Finally, direct to consumer (D2C) subscription companies are manu
products and services – often based on transparent usage pricing or facturers who choose to skip retail intermediaries and sell directly
low commitment monthly fee – appeal to a lot of them. It is a testament to consumers. A good example can be found in the connected car
to changing consumer behaviour. As part of a general adoption of all space. Here, car manufactures like BMW are selling services such
things digital, COVID-19 has of course accelerated this trend. Zoom, as ConnectedDrive directly to drivers, via a subscription-based
Netflix, Disney+, and Spotify are all notable examples. delivery model. Toyota launched a similar service in 2020, and
the COVID-19 period. compared to ecommerce companies that deal with one-off purchases.
There are five keys to successful payment management for any sub
• The B2C category of media streaming platforms includes all manner scription company.
• The B2B category of Software-as-a-Service (SaaS) has become solutions like sign-in with Twitter, Facebook, or Gmail have been around
huge. Crunchbase lists over 16,000 SaaS subscription companies. for many years. Over the past year, both Apple and Google have launched
These range from pure B2B services like company accounting new digital identity solutions that take the market to the next level.
software provider Xero to CRM platforms like Zoho, Hubspot, and One Tap Sign-In With Google is the company’s new cross-platform
Salesforce. Some SaaS companies can be both B2B and B2C, sign-in mechanism for Web and Android – allowing merchants to
like Adobe Photoshop or cloud storage provider Dropbox. onboard new customers with just one tap. Users are automatically
• Another impressive growth area is represented by B2C subscription after their session expires. Likewise, Sign-In With Apple allows users
companies for physical products, including food boxes like Gusto to leverage their Apple credentials to sign into apps and websites. ➔
and Hellofresh, wine sellers like Naked Wines, beauty and make-
82 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
2. Billing software that’s right for your business This includes a range of actions such as formatting the authorisation
An appropriate subscription billing software is critical to the effective request differently, routing the payment through a different acquirer,
management of a customer’s subscription life cycle. A subscription using a network token versus clear PAN, time of day, day of month.
billing software includes the ability to set up recurring payments and Often, payments fail due to expired cards, a situation in which mer
adjust them to accommodate changes in pricing, promotions, and chants can take advantage of new account updater services from
trials. A good subscription billing software allows users to make card networks. When a customer receives a new card, this service
these changes while still maintaining an active billing cycle. automatically updates stored card details. Account updater is widely
comply with a relatively new, international card network requirement 5. Look local, be international
known as Credential on File (COF). The framework includes card An issuer authorising declines on cross-border payments is a parti
holder-initiated transactions (CITs) and merchant-initiated trans cularly frequent occurrence – and often due to issuer fraud risk
actions (MITs), and recurring subscription payments are classified systems being set up to be more risk-averse and sensitive to non-
as MITs. The rules require merchants to include additional attributes domestic payment authorisation requests. This can have a significant
to payment requests that use stored card details. The assumption is impact on businesses that process card payments across borders
that MITs are made pursuant to an agreement that a merchant has to support international sales. Typically, this situation can only be
in place with their customers, allowing them to initiate payments on resolved by setting up a local legal entity to contract directly with a
their behalf. In Europe, this means that MITs must include proof that local domestic acquirer. In addition, complying with local sales tax
Strong Customer Authentication (SCA) was carried out when the card rules is another issue that makes international sales complicated.
decline transactions without this attribute (which is referred to as The payment provider – a strategic partner
TraceID for Mastercard, TranID for Visa, or Network Transaction ID Many PSPs cater to the above requirements – and particularly the
for American Express). cross-border payments scenario. Their proposition includes a Merchant
4. Payment retry logic piggyback on a network of local legal entities set up by the pay
If and when a recurring payment does fail, the issuer will pass a reason ment provider. Subscription payments are then able to process their
code to the merchant. Merchants need to have business rules and payment as domestic transactions and benefit from dramatically
logic in place in order to automatically decide if, when, and how to r improved authorisation rates. In a given market, if payment volumes
etry the payment. Hard declined payments (for instance, ‘lost or stolen increase above a certain threshold, the company may then consider
card’) should not be retried as these will continually be declined – setting up and managing its own legal entity and contracting with
and retrying hard declines will negatively impact future authorisation an acquirer of choice.
83 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Cryptocurrencies and CBDCs
banking system. The very concept of crypto and the blockchain, the backbone on which the currencies are transacted, have taken an official –
quite regulated at times – life of its own, given birth to a myriad of business opportunities for enterprises, end-consumers, and governments
While there is still a fair amount of uncertainty about this technology in the areas of regulations, scalability, and governance, blockchain
has legitimately and fruitfully been adopted in financial services, digital identity, online payments, trade, and many more markets over.
Cryptocurrencies are most commonly used as an investment asset rather than a payment method. Consumers’ interest in buying and spending
cryptocurrency continues to rise, fuelled by the fear of missing out on a potential investment opportunity. To this end, many payments facilitators
have started successfully integrating crypto into their payments offering, while it also have begun playing an increasingly big role in
ecommerce.
From Ripple to Dodge Coin, the blockchain system and cryptocurrencies as a whole have taken multiple shapes and sizes over the past
year. Central Bank Digital Currencies (CBDC) – central banks to issue and distribute digital fiat currency – were openly and directly inspired
by the innerworkings of crypto, and non-fungible tokens (NFTs) have been the latest fad in a whirlwind of digitised and tokenised assets
that have swept the online transaction space. In a more concrete sense, CBDC development is closely accelerated by the development
of Diem (formerly Libra – the permissioned blockchain-based payment system proposed by Facebook). Comprising of 26 financial firms
and non-profits, the association announced it was withdrawing its payment system license application from Switzerland and relocating
its main operations from Switzerland to the US, where it works alongside regulators and issuers to pilot the well-awaited USD stablecoin.
Latest developments
Crypto: innovation, regulation, and future projects
• Paypal announced ever since November 2020 that it would let users withdraw funds from cryptocurrency accounts to pay for goods and
services at merchants that use the company’s platform.
• PayPal’s announcement follows Visa’s collaboration with Ternio to help crypto companies pierce the market with crypto payments that
ultimately are made possible through the Visa rails.
• Ecommerce marketplace Rakuten is now allowing Japanese customers to use cryptocurrency for their purchases and eBay started
looking into crypto payments options since May 2021.
• While some governments are still reticent to the uses of crypto, with China banning financial institutions and payment companies from
providing services related to cryptocurrency transactions and warned investors against speculative crypto trading, big banks such as
• In June 2021, El Salvador became the first country in the world to adopt Bitcoin as legal tender after Congress approved President
Nayib Bukele’s proposal to embrace the cryptocurrency.
• eBay announced in May 2021 the online shopping platform was looking into new payments options for customers. The ecommerce
platform is also exploring ways to utilise non-fungible tokens (NFTs), apart from cryptocurrencies for transaction purposes.
• British digital bank Revolut has announced recently it will support crypto withdrawals, and PayPal-powered P2P mobile payments
app Venmo launched cryptocurrencies on its platform as well, allowing users to buy, sell, or hold Bitcoin (BTC) and other coins. ➔
84 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Cryptocurrencies and CBDCs
• Diem announced in May 2021 that the USD stablecoin it wants to release is intended as an interim step until the US Federal Reserve issues
a Central Bank Digital Currency (CBDC) or digital dollar.
• Visa has recently completed the first successful settlement transaction with Crypto.com sending USD Coin (USDC) to Visa’s Ethereum address
at Anchorage.
• Several countries have announced trials, sandboxes, and pilots for CBDC projects, such as: France, Switzerland, Norway, Sweden,
Russia, all the way to the US and Canada, along with Japan, South Korea, Thailand, South Africa, or Jamaica.
• Meanwhile, China has seen significant progress with its CBDC initiatives, when a Chinese district in Hebei province debuted the use of
the Digital Renminbi (digital RMB) to make salary payments via a local blockchain platform. At the same time, China’s central bank announced
in early March 2021 that a new Chinese homegrown enterprise blockchain, Chang’an Chain, would be integrated with the digital yuan.
• Still in March 2021, however, The European Central Bank director Fabio Panetta announced the bank was still preparing for a digital
euro, yet it will take 5 years before it will be introduced. According to the ECB’s director, this is due to technicalities since the introduction
of a Central Bank Digital Currency (CBDC) will have a strong impact on payment transactions and the financial markets.
85 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Currency Research
Will China Pave the Way for Large-Scale CBDC Usage?
Gonzalo Santamaria currently leads the Payments stream for CR as VP and has forged his experience
from 35 years in the currency and payment industries. He is an avid speaker and moderator of panel
discussion at industry conferences and has held senior commercial roles leading international sales
teams.
The global payments ecosystem has undergone tremendous In a recent issue, Central Bank Payments News said that activities
transformation and modernisation over the past decade. Central bank include cross-border testing of the digital yuan (e-CNY) by PBoC
digital currency (CBDC), however, may be increasingly poised as the and the Hong Kong Monetary Authority to offer an additional safe
next significant innovation to disrupt other payments instruments. and convenient means of cross-boundary payments to residents
Currently, more than 80% of central banks surveyed by the Bank for of HK and Mainland. The testing includes the e-CNY app, system
International Settlements are either exploring, researching and/or connectivity, and cross-boundary purchases to help promote inter
piloting a retail CBDC. connection of the Guangdong-HK-Macao Greater Bay Area. PBoC
A recent study issued by CitiBank offers a broader commercial of their first public lottery test in October 2020, which saw them
perspective and views tokenization as the new digital form of currency, distributing red envelopes containing small sums of digital currency
moving beyond the account-centred transactions of e-money that to the e-wallets of selected lottery winners. This time, however,
have been the hallmark of financial services to date. This tokeni China’s central bank is calling on previous lottery participants in
zation will be seen across a variety of offerings, spanning CBDC, Shenzhen to top up their e-wallets with digital yuan to access
stablecoins, and cryptocurrencies (such as Bitcoin) and making discounts on purchases. Ten million yuan (USD 1.51 million) has
use of the programmable capabilities of such products, today with been earmarked for discounts available at more than 500 partici
Several smaller jurisdictions such as The Bahamas (Sand Dollar) and Officials at PBoC stress there is no timetable available for the official
the Eastern Caribbean Central Bank (DCash) have already issued launch of DCEP and that e-CNY remains ‘under development and
their own CBDC products, with specific reasoning and tailored testing phases’. At the same time, the trials continue to expand,
strategies. On a larger scope are countries such as Sweden, which with six more regions added to the digital yuan pilot programme.
has long been studying and researching a digital e-krona based in Newer pilot tests are breaking from previous trials. For example, on
part on the fast decline of cash usage in that jurisdiction. Yongxing Island in Sansha city, PBoC is giving away 99 digital yuan
However, it’s time to get ready for large-scale use cases. Ahead of restaurants, and hotels. ➔
the curve is the People’s Bank of China (PBoC), the governing body
Payment (DCEP), and its respective pilot have been recently heating
86 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Most recently, at the 4th Digital China Summit, PBoC along with The competition to gain market share in the inevitable product roll-
major national commercial banks and tech giants showcased e-CNY out is ramping up amongst issuers, including state-owned banks
use cases in dedicated booths. In addition to local ecommerce giant and third-party payment providers. WeChat Pay and Alipay have of
JD.com announcing its support of e-CNY for online shopping and course been key drivers in changing consumer behaviour and the
the payment of suppliers’ and employees’ salaries, the electronics adoption of digital payments, with USD 67 trillion worth of mobile
giant Huawei revealed a designer prototype to pay for staff-less transactions processed in China in 2020 – 400 times more than in
hotel rooms with the digital currency. the USA – and a combined active (monthly use base) of nearly 2
billion.
of China demonstrated a machine prototype, which can convert 16 Converting these massive private-sector payments over to CBDC
foreign currencies into e-CNY. The idea is for returning nationals with will not happen simply through incentives and the regulator has
valid passports to place foreign banknotes into the machine, which been applying pressure on both tech-giant companies for some
in turn will issue a physical e-CNY card based on the exchange rate. time now. It should come as no surprise that the aforementioned
The card prototype (Figure 1) for foreign nationals features a small Summit also saw Ant Group and Tencent publicly demonstrating
screen that displays the balance of the hardware wallet and can their e-CNY wallet services for the first time.
reportedly being trialled and planned for real-world use during the It remains unclear when the e-CNY will be officially launched, but
next Winter Olympics, slated for February 2022 in Beijing. with large events such as the Winter Olympics on the horizon, China
Figure 1: e-CNY Card Prototype Summer Olympics). One thing is certain, China is well ahead of any
87 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Gate.io
Paying With Cryptocurrencies: Now More Opportune than Ever
Marie Tatibouet is the CMO at Gate.io. As a blockchain influencer, Marie is known for spreading the
importance of blockchain technology to the masses, simplifying its technicalities for the everyday user,
and being a proponent for crypto evolution and adoption.
2020 may officially go down as the year where cryptocurrencies Cryptocurrencies have long been panned for being volatile and not
gained mainstream legitimacy and credibility. Due to the pandemic- a reliable payment method. Imagine paying for a service with X coin
induced financial fluctuations, people started moving into crypto worth USD 50 today and worth USD 40 tomorrow. However, by
currencies, and especially Bitcoin as a store-of-value. However, this accepting cryptocurrencies, these institutions are now treating them
is just the tip of the iceberg. The potential of cryptocurrencies as a as credible assets.
Bitcoin payment services it has become fashionable for institutions to dedicate a portion of
When compared to traditional payment methods, Bitcoin payment their balance sheet to Bitcoins. MicroStrategy and Tesla have already
services charge lesser transaction fees. For example, BitPay charges spent billions in acquiring Bitcoin. By paying for their services
a paltry 1% settlement fee compared to the 2% or 3% charged by with crypto, the companies now have a straightforward method to
traditional credit card processing services. Along with the low, there accumulate digital assets and diversify their holdings.
any amount anywhere in the world in a seamless manner. Secondly, talk about the increasing stablecoin adoption. On Black Thursday
Bitcoin payment is a lot more transparent than fiat payments. If you (11 March 2020), the entire cryptocurrency market fell by a massive
send a fiat payment to someone, it is nearly impossible for you to amount due to COVID-induced panic, with Bitcoin dropping by 50%.
track the expenses. However, with crypto payments, you can use
the blockchain to track payments from the source to the destination As a result, the demand for stablecoins increased exponentially as
volatility. Plus, lately, the trading volume of Tether has more than
A simple way for institutions to get their hands on doubled in April to USD 171 billion, which is more than double of
Over the past year, several institutions like Tesla, WeWork, Caruso,
and PayPal have started accepting Bitcoins for their products. Tesla, Hedging risk and diversifying are not the only use cases of stable
in particular, made a lot of noise when they announced that they coins. US dollar-pegged stablecoins allow crypto startups to bank
would be selling their cars for Bitcoin. in US dollars without the need for a traditional banking relationship.
As such, there are two specific use cases that these startups can
88 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Payments – All these blockchain marketplaces and applications DeFi has made the crypto a lot more sophisticated than a simple
need a suitable fiat-onramp to broaden their potential customer payment mode or a reliable store-of-value. These apps have
base. Stablecoins like USDC allow startups to accept payments brought traditional financial instruments into the crypto space, which
via traditional routes such as bank cards, ACH, and wire transfers are decentralised, innovative, interoperable, and composable.
that automatically settle in USDC. For example, users may swap their tokens or even apply for
Payroll payouts – Most crypto startups are remote-first, hiring emplo Aave. Simple smart contract code makes sure that everyone is
yees from all around the world. This has been further exacerbated due economically incentivised to work in the system’s interest, creating
to the COVID-19 pandemic, which forced more companies to adopt a decentralised, trustless environment.
deal with anything related to crypto, using traditional methods to DeFi payments apps are creating an open finance ecosystem that
pay employees can be quite a pain. This is why it’s much simpler caters to the needs of the underbanked and unbanked populations.
and faster for them to process payroll payments with stablecoins. There are people around the world that don’t have access to basic
crypto
Decentralised Finance (DeFi) has become one of the most innovative Projects like OmiseGO and Celer Network use innovative layer-2
and fastest-growing spaces in crypto. Since 2020, the DeFi sector solutions like Plasma to empower the unbanked masses to conduct
has ballooned from USD 0.70 billion to USD 59 billion – that’s a simple – and even cross-border payments through their crypto wallet.
Gate.io enables a new generation of global traders with the tools to access the revolutionary
age of cryptocurrencies. The ‘Gate ecosystem’ consists of Gate.io, Wallet.io, HipoDeFi,
and GateChain. Gate.io enables blockchain enthusiasts to trade and store assets in over
670 of the leading cryptocurrencies for over 6 million users from over 150 countries. It is a
one-stop-shop for spot, margin trading, futures, perpetual contracts, staking, C2C loans,
options, and DeFi. At Gate.io, we strive to provide a platform that’s fast, easy to use, and
welcoming to everyone. Check us out on Twitter and YouTube for interesting updates,
reward campaigns, and more.
gate.io
89 Payment Methods Report 2021 | Payment Methods in High Gear – Latest Trends and Developments
Checkout Optimisation and
Customer Conversion
Digital Transformation
ACI Worldwide
Real-Time Payments Poised to Push the Needle in Ecommerce
Debbie Guerra is a seasoned payments industry executive with over three decades of experience
spanning payments, fintech, consulting, and IT services. She leads ACI Worldwide’s Merchant and
Payments Intelligence solutions portfolio, which encompass ecommerce, omnichannel payments, and
merchant fraud. She has global business experience with merchant acquiring spanning direct and
indirect channels, financial institution alliances, customer segments and verticals.
ACI Worldwide provides a wide range of payment During the pandemic, we saw a lot of new con
services and access to global and local payment sumers enter the ecommerce space. Have you
methods: what trends have you observed in noticed any differences in payment preferences
payment preferences in the last two years? between younger and older groups?
In ecommerce, there was already a dramatic shift underway in terms We found that older shoppers, such as baby boomers, showed a
of payment preferences. Since the pandemic, even more shoppers higher adoption of grocery ordering and delivery than before the
have moved online and are comfortable with the digital experience. pandemic. They are now comfortable with digital payments and
Now, more than ever, they expect to be able to pay the way they expect a smooth experience, which means the UX is more important
want. Many larger merchants have added to their more established than ever for merchants.
payment methods portfolio with local payments methods, especially And there is enormous growth in mobile payments and e-wallets
when expanding into new markets. The pandemic has also driven among young consumers. For merchants, understanding and
shoppers to look for new ways to pay. We have seen significant enabling the different payment methods that match their consumer
increase in Buy Now, Pay Later solutions, as people want more preferences has become a critical way to ensure people want,
control over their available funds. and continue, to shop at their online stores.
In the last few years, we also saw sustained growth in conventional E-wallet top-ups are still heavily driven by traditional credit cards,
payment methods, such as PayPal. PayPal grew almost 90% from but we also see bank transfers growing in popularity, and as an
2019 to 2020, and from 2020 to 2021 the growth rate remained integrated payment method.
Buy Now, Pay Later method, whose adoption rate raised about Younger generations are less likely to avail of
50% from 2019 to 2020, but from 2020 to 2021 grew almost 450%. financial credit products. How do you see this
This significant increase in popularity of BNPL solutions was partly trend evolving?
driven by the surge in online purchases of higher value items, such The real-time payment infrastructure is going to have a large impact
as home electronics. on the shift away from cash towards digital methods for those
The Buy Now, Pay Later market is experiencing a boom, with consumers that are credit averse. The ability to link to online banking
many new entrants in different markets globally. This means that through an e-wallet provides the opportunity for merchants to reach
for ACI, as a solution provider, we need to continually develop our this demographic.
offering to provide the right payment methods for our customers. In the end, customers choose the payment method that best suits
For merchants, offering BNPL solutions opens an opportunity to them. Amongst younger generations we see adoption of instant
attract a new customer base that they previously had no access to. payments because of the budget control it provides; they are always
are the benefits for consumers and merchants? payments become more ubiquitous, transaction volumes are going to
A lot of the benefits of real-time payments for merchants have to increase. Request to Pay holds real potential in Europe and can help
do with the reduction of risk. Some merchants need to receive smooth over some of the friction created in ecommerce with Strong
up-front payment before they dispatch goods, such as with high- Customer Authentication (SCA). The use of QR codes or Request
value electronics. Receiving verifiable real-time payments can be to Pay messages could create more seamless and secure payment
a tremendous benefit for this type of merchant. Moreover, since experiences with less friction. It is interesting to hear bodies such as
COVID-19, merchants have had to redesign and develop new Pay.UK and Payments Canada emphasise that they are building their
supplier relationships, and real-time payments can help accelerate R2P solutions with cross-border interoperability in mind. These kinds
this process. As banks expand their real-time payment services for of R2P messaging solutions are digital overlays to the real-time rails,
B2B and corporate payments, to include things such as Request to running on the global ISO 20022 standard. With real-time payments,
Pay, merchants will find managing their supply chain and accounts R2P can potentially even facilitate POS lending and instant funding
payable/receivable much more predictable and efficient. to digital wallets, especially for underbanked communities. In markets
For consumers, it is a little different: real-time payments provide the where we see consumer-focused regulation and initiatives such as
capability, particularly for those who are un- or underbanked, to fill PSD2 and Open Banking making this possible, it is a question of
up their mobile wallet. There will be some interesting evolution to when we will see mass availability of these kinds of services, not if.
watch between the account, the real-time payment, the wallet, and For merchants, there are real benefits of real-time payments,
the demographic that will be tapping into that. When we think about particularly when it replaces credit and reduces interchange fees.
markets with low card penetration, we see how quickly real-time But that will also have to be balanced with the consumers’ preference,
payment services were adopted for ecommerce, because they are so who might be very tied to their credit card and their ability to leverage
seamlessly integrated into customer experience such as purchasing their credit. Payment providers, such as banks and fintechs, will be
through social media or lifestyle apps. looking to offer benefits beyond credit card points that resonate with
structure is going to have a large own loyalty offerings associated with real-time payments in a move
impact on the shift away from cash to grab more share of wallet.
ACI Worldwide powers digital payments and banking for more than 6,000 organisations
around the world. We have more than 45 years of payments expertise and customers in 95
countries. We serve 19 of the top 20 banks worldwide and more than 80,000+ merchants
directly and through payment service providers. More than 5,000 organisations use our
electronic bill payment solutions and 1,500 banks, intermediaries, and merchants prevent
www.aciworldwide.com fraud with our solutions.
Claire leads PPRO’s sales and marketing efforts, making sure that they are highly integrated and
have a strong go-to-market focus. Prior to joining PPRO, she was the CEO for Paysafe Pay Later,
which she helped to expand across EMEA and North America. A fintech expert with over 25 years of
experience, Claire has also held positions at American Express, Virgin Money, Mastercard, and Citi.
She is a passionate advocate of workplace diversity, and she mentors several startups.
Social distancing disrupted all parts of life, and consumers’ habits and What ecommerce growth means for us in payments
loyalties are no exception: where and when they shop, what they Now more than ever, companies recognise the value of offering
buy, and how they pay. localised experiences to consumers worldwide. Unsurprisingly, this
Unsurprisingly, there continues to be a huge surge in the use of digital providers and the specialists who enable their services. Local payment
payments. Some providers report a 50% increase in volume since the methods address not only the consumer’s preferred payment expe
lockdowns began in 2020. But how much of this increase will remain riences, but also tax, compliance, regulatory, and other nuances in
as social distancing ends? How much of these habits and preferen their respective market – thus gaining the trust and traction of local
‘Alternative’ payments are no longer alternative We have seen this again and again: for instance, with M-Pesa in Kenya,
The boom in fintech, coupled with the pandemic, has made local, digital, Grab in Singapore, Boleto in Brazil, and so on. There is no reason to
and alternative payment methods table stakes for the ecommerce believe that this trend is starting to slow down. In the twelve months
sector. Globally, local payment methods have grown at exponential leading up to October 2020, 321 million people connected to the
rates. In Indonesia, the mobile wallet OVO has seen a 267% increase Internet for the first time. With billions of people still verging toward
in new users. Payment methods in Europe – via the bank transfer online, we expect to see strong double-digit growth over the next
app BLIK in Poland, for example – have seen triple-digit growth 5-10 years.
as well.
As new markets and new populations come online, providers will certainly
In the US, Klarna’s transaction volume rose by 44% in the first half of develop new payment services for them. But here’s the challenge: when
2020, as consumers got accustomed to flexible, short-term, interest- companies try to scale their offering to multiple markets or payment
free payment options, with other Buy Now, Pay Later (BNPL) schemes methods, it quickly becomes too time-consuming, complex, and
payments that better suit how many consumers live and shop today.
its partners.
should be the number one priority right now. But it is not merely a
PPRO is the top global provider of local payments infrastructure, powering growth for
payment service providers and enterprises with payment platforms. Companies at the
forefront of payments technology leverage PPRO’s unified platform, expert services, and
local payment methods to boost sales in over 100 ecommerce markets worldwide. In 2020
alone, PPRO processed over USD 11 billion for its customers, including companies such
ppro.com as Mollie, PayPal, Worldpay, and many others.
The way people pay for air travel has changed over the years, but According to our research, if airlines offered a PWYF option, 62% would
the fundamentals remain consistent. Travellers pay airlines the full be prepared to book travel in the summer of 2021. The benefits that
fare at the time a booking is made. This model provides a degree of most appealed were: ‘no need to go through the refund process’ (43%)
certainty to airlines as they receive cashflow earlier, but the pressures and ‘the money stays in my bank until I travel’ (38%). In fact, PWYF was
of the pandemic have caused the industry to ask if this model can the most popular way to pay, outscoring both BNPL and traditional
be improved to better meet the challenges of today. pay at booking by a significant margin.
High rates of cancellation due to changing travel restrictions have Boosting confidence to buy
introduced significant uncertainty for travellers and challenges PWYF could represent a change for airlines that would need to
administering refunds during the pandemic have impacted traveller consider the cashflow shock involved with receiving payment later.
confidence – 81% of respondents to a recent Amadeus survey of However, our research shows that there could be opportunities to
5,000 travellers confirmed that heightened risk of cancellation is a increase yield. Travellers told us that they would be willing to spend an
barrier to booking travel during 2021. additional 36% on travel this summer if PWYF options were available,
What if we could rebuild traveller confidence and offer them the option value sales.
This is the promise of Pay When You Fly (PWYF), a novel payment Similarly, 49% of travellers said they would be more likely to purchase
option that several European airlines have introduced in specific an ancillary service like a meal or airport transfer when using PWYF,
circumstances. compared to just 6% that said they would be less likely. Moreover,
PWYF sees travellers pay a small deposit when they book, in the
region of 10-15% of the fare, to secure a reservation that is refundable Another challenge faced by airlines during the pandemic has been
if the service is not provided by the airline. The balance is then settled short booking windows, as travellers delay booking until the last
a couple of weeks before the flight departs. This reduces the risk for minute. Our research suggests that the confidence PWYF instils might
the traveller because they are able to lock in better prices available be able to help, by encouraging travellers to book earlier, meaning
for advance bookings. In the event that the flight is subsequently airlines get more time to plan and optimise operations. On average,
cancelled before full payment, the traveller would only need to reclaim if PWYF was available, travellers said they’d be prepared to book
a much smaller amount (it is also very possible that some travellers six months ahead of departure. ➔
may decide not to claim a refund for small deposits in the region
of 10%).
fee – a relatively small amount that covers the costs associated with
and the mean average was 8.7% of the full booking cost. However, 31%
holiday may not wish to make a EUR 4,000 payment at the time of
booking if there’s a risk this money may not be returned for several
For more information about the potential of Pay When You Fly,
Amadeus is a gateway that offers services to travel companies, helping them take
payments from their customers, pay suppliers, and optimise both. We apply global
payments expertise and a network of trusted partnerships integrated into our smart
payment hub to provide travel companies and their customers with a seamless payments
experience.
amadeus.com/en
Isabelle Isil Ugurlu is currently working as Head of Payment at elumeo SE and has also taken over
an additional role at the group and become Money Laundering Reporting Officer in 2019. She is also
an active part of EWPN (European Women Payment Network) since 2018 to foster network’s presence
in the German fintech industry. She is initiating partnerships with leading organisations and holds
Meetups, which cover not only hot industry topics but also focus on important matters like diversity.
But does this spell the end of the plastic credit-card era?
From the first Diners Club credit card unveiled in 1950 to now, a lot
For some years now, predictions suggest that plastic credit cards or
longer we will be carrying cash in our pockets have always been Source: www.alamy.com
predictions about the future of payments on the light-speed growth time in stores in order to avoid interactions at the cashier led
of digital payments. consumers towards digital solutions. Considering the fact that,
Pandemic impact on digitalisation digital wallets is rising for both in-store and online purchases, the
While digitalisation unquestionably plays a key role in the rise of immediate digital adoption is less surprising. During the crisis, as a
digital alternatives, recent global developments as a result of the result of a quick shift in consumer payment behaviour, the capacity
COVID-19 pandemic have shown us a different array of possibilities to pay by contactless card has proven wildly popular during the
for rapid behavioural shifts amongst consumers. At the beginning pandemic. New data from Visa shows contactless cards were used
of the global pandemic, many governments took measures to in 73% of all card transactions worldwide in the last year.
The immediate consequence was, of course, a steep reduction in And technologies that qualify as replacements for plastics cards
expenses along with cash usage. The fear of contracting corona already exist. Furthermore, options like QR codes, NFC, and
virus through high-traffic ATMs and, in some cases, the refusal of temporary PINs have been around for a while but true uptake and
merchants to accept cash can only be seen as a great addition to market breakthrough seem to only have happened on a global scale
Source: Forbes Survey results pre-pandemic suggested many people were not
In fact, according to statistics (see above), 86% of first-time con whether this becomes reality, we will need to keep consumer behavioural
tactless adapters see themselves likely to proceed with contactless trends, as well as rapid digital growth in payment technologies, closely
payments from now on. This trend may mean as well for cash as on our radar.
Predictions and outcomes different checkout journey might just be awaiting us.
Mobile wallet demand had been on the rise before the pandemic.
Countries like France, Italy, and Germany had almost 150 million I would put my money on days spent free off plastic cards, scanning
smartphone users in 2019 alone. And by 2025, it is even being watches instead of inserting chips and presenting QR codes at
reported that 80% of the transactions will be done via internet- a self-checkout instead of queuing behind the masses. But then
backed devices. By then, it is expected that e-wallets are going again, I am a Millennial.
elumeo is a leading European company specialising in the production and sale of a wide
range of gemstone jewelry. Founded in 2008, it combines the tradition of age-old handcraft
with the cost benefits of electronic sales channels.
www.elumeo.com
Sally Baptiste co-founded Payment Operations Group. Having run merchant payments for 16
years and worked for an acquirer for 13 years, she is able to leverage multiple perspectives to deliver
comprehensive approaches to payment processing for audiences around the world.
You are proud of your company for quickly transitioning to an online Before your consumer base expands their communications to ‘in
pandemic position for shoppers. Your customers, your leadership, person’, your company can assist their efforts by crafting a story of
and your company’s profitability relied on this shift and you delivered. their individual experience during lockdown through the lens of your
Across the world, we seem to be closer to the end of the pandemic brand. Early on, you sought comfort by buying W, later you leaned
than the beginning. As various parts of the world fight through expan into fitness with X, cooking with Y, and home improvement with Z.
ding cases, variant growth, vaccinations, and loosening restrictions, When they open this crafted story, offer a referral coupon so they
are you ready for post-pandemic shopping patterns? Did you just can instantly send the story/coupon/app to their friends.
so it is time to redesign the user experience – again. This is just a suggestion, of course, but try to find a way to help con
sumers reconnect through the lens of positivity you can offer. Look at
In this piece, we discuss some factors to consider as you build your your user experience and identify a way you can become a conver
Be portable Be accessible
Your consumers are about to race out into public to re-connect with As your consumers go out, help them celebrate by inviting them to
everyone and everything they have missed for, well, over a year. upload pictures and plans of what they intend to do and what they
Go with them. Convert them to your mobile experience through did. Celebrate their re-discovered freedom – it will help you know
incentives, special offers, or additional features. Then buckle up whether to feature sporting apparel or wine selections as they
A little introspection and potentially a new feature can be combined For many of your customers, they may not be out for a while, but they
to incent a conversion to your mobile, in-app experience. Find a way are definitely thinking about it. Expand your experience to include
to ‘ask’ your non-app users to go out with them, encourage their anticipation. Help them think about and plan their ‘new normal’ and
trips, and be taken along. If they have an app, sensing they are out include your brand in any way possible. Site visits do not always
can prompt an alert of excitement to be joining them! have to be about the sale – it can be about the anticipation as well. ➔
Be sharable
Your consumers are about to tell their friends and family what they’ve
been doing for the last 18 months. So let them bring up pictures of
what they previously purchased and share that amazing find with
everyone.
100 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
Be available Be patient
Just because a customer can go to a retail outlet, it doesn’t mean they A short dip in site visits or purchases may be just that: short. If you
want to. Check to see if your website, product offering, or retail foot built an addictive user experience, your customers may just be busy
print adds a positive, sharable experience. Or would your users like but they will be back very soon.
Be the answer they seek. Customer communication does not have to be sales-driven. Craft
messages for the areas they are in, discuss opportunities they may
and they will be sure to remember your positivity when life settles back
for yet another normal, and be ready when your consumers go back
into the world they have craved – and be invited to go with them.
tion, during these difficult times. It’s time to re-assert your available
renew pantry basics. Find the best new reason to use your pandemic
101 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
Security
Hoofdstukkop
Fraugster
The Most Common Fraud Threats for Individual Payment Methods
Neil Govender is Fraugster’s Head of Client Solutions and has held roles in Fraud Analytics as well
as technical and managerial roles at Mastercard, among other fintech companies. Neil’s main focus
is on providing the most innovative and successful fraud prevention strategies and solutions to both
merchants and PSPs, so they can minimise the risk and impact of fraud.
There are over 200 types of payment methods available worldwide. This is why both merchants and PSPs must build a credible, competent
With so many options to choose from, merchants and payment service strategy around providing all preferred payment methods for their
providers (PSPs) are now seeing a significant shift in the ecommerce customers. However, with each new payment option that is enabled,
landscape. Payment is becoming a consumer brand, moving up in the the surface area of attack increases. Now, the goal is to provide
value chain from a utility to a preference, and it is influencing where choice and cater to customer payment preferences without sacri
customers buy. ficing security. And the best way to ensure secure transactions is
Customers are also showing loyalty to their preferred payment type. method.
admitted to abandoning a purchase if their favourite payment method The most popular payment methods – the risks
is not available. Therefore, payment method preference has become
Process model.
Credit cards
Percentage of online payment mix by selected markets – Japan 65%,
Australia 52%, the UK 50%, Brazil 45%, Nordics 40%, France 36%,
Fraud factor – card theft is a common issue with this payment type.
Not only can a merchant lose both the shipped item and the cost
charged, but the fees and fines associated with repeat chargebacks
103 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
E-wallets
Percentage of online payment mix by selected markets – China 54%, bank account information and use it as a billing account. Then, they
Italy 35%, North America 30%, Spain 32%, the UK 31%, Germany use their desired pick-up address for shipping.
Cash on delivery
Fraud factor – account takeover (ATO) attacks are a danger to look Percentage of online payment mix by selected markets – Brazil 18%,
out for, with fraudsters gaining access to a user’s login information. Thailand 15%
Buy Now, Pay Later (BNPL) & payment upon invoice However, the end payment comes in the form of cash. This can bring
BNPL – percentage of online payment mix by selected markets – with it the risk of money laundering. The direct cost to merchants is
Sweden 23%, the UK 14%, Germany 10%, Benelux 8% that scammers may purchase something online, pay with cash, then
Fraud factor – one of the main fraud tactics for BNPL is synthetic identity Merchants can also be vulnerable to other indirect costs like shipping
fraud. This is when a fraudster signs up for a BNPL account using and returns.
a real identity that has been constructed from multiple data points
combined with false information – name, surname, shipping address. Providing payment method preference without
This is one of the fastest-growing types of fraud and can result in large opening yourself to unacceptable fraud risks
revenue losses. The best practice for accurately evaluating payment method risk
Payment upon invoice – percentage of online payment mix by selected tomer makes a purchase attempt, 20-60 basic data points are then
markets – Germany 22%, Nordics 21%, Benelux 10-15%, the UK 1% sent to a risk management system, where thousands of additional
Fraud factor – a fraudster can organise goods to be shipped to one mation provides the insight required to make an informed decision
address and the bill sent to another. The fraudster receives the delivery, on the validity of a given transaction and mitigates against fraud.
This means that the merchant loses out on the goods before they For more high-risk transactions, it is recommended that additional
ever get paid. checks be implemented to maximise approval accuracy and save
50%, Malaysia 47%, Belgium 19%, Mexico 16%, Germany 25%, The merchants and PSPs who can strike a balance between catering
tions) have their bank details open for public view on their website
Click here for the company profile
so that visitors can pay directly. However, fraudsters take this public
104 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
Localisation
BoaCompra
The Paypers has interviewed Alain Delcourt, Managing Director of BoaCompra, to learn more about the adoption and usage of
PIX in Brazil and what lies ahead for the country’s payments landscape.
How did the local payment methods landscape in However, what really has shaken the payment landscape was the
Brazil evolve in the last couple of years, considering launch of PIX in November 2020. PIX is the new payment system
the rapid growth of ecommerce within the country? created and ran by the Central Bank of Brazil that allows real-time
We could say COVID-19 triggered an essential acceleration money transfers and payments. Free for consumers, PIX is intended
in banking penetration among Brazilians. Those new accounts to improve the ability to move money, replacing a previous system
provided access to digital payments, enabling access to that charged consumers a fee for bank transfers and was only
ecommerce. Credit cards transactions are still the most dominant available during working hours. Both consumers and businesses
payment method in 2020, taking up 64% of the total ecommerce can register for PIX using ‘keys’ such as phone numbers, national
share. It is motivated by the advantage of instalment payments, ID numbers, or randomly selected numbers.
cards. Boleto bancario, the most popular cash voucher payment, PIX has seen outstanding adoption by Brazilians, with over 254
is losing share in recent years but was still the second most used million registered keys and over 93 million users in its first six months
payment method in 2020. E-wallets grew in share and remained as of existence. Historic transaction volume as of 31 May surpassed
the third most used option. BRL 1.4 trillion (USD 298 billion) and grew 61% monthly.
So far, PIX has been replacing cash and traditional bank transfers
So far, PIX has been (known locally as TEDs). The most recent Central Bank data
replacing cash and traditional demonstrates that PIX is overcoming even boletos in the number
transactions, suggesting the payments can be made 24 hours a day, seven days a week, all days
106 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
Other key benefits for consumers would be that funds are What did BoaCompra notice in terms of facts and
transferred to recipients in a few seconds, and payments can be figures since it started providing PIX as a payment
made through PIX even if the person or company receiving the option?
funds operates with a different financial institution. At BoaCompra, most merchants started to offer PIX only in 2021,
From the merchant perspective, PIX also offers many benefits: already represents 26% of the share. PIX appears as the second
it is cheaper since the number of intermediaries on the payment or third largest payment method for those merchants that have
arrangem ent is reduced with PIX; it provides access to more implemented it, surpassing bank transfers, e-wallets, and boleto,
shoppers (including new, unbanked ones) as the only requirement which represents on average 25% of total sales.
faster delivery of products or services as PIX receives payments As PIX has already seen such massive growth in
more quickly, and it is possible to deliver the product or service to Brazil, what do you think lies ahead for the more
the customer even quicker. It can positively impact the merchant’s traditional payment methods (such as cash-based
stock management and customer satisfaction with the brand. payments)?
What is more, PIX can help raise checkout conversion rates by We believe that PIX has all the potential to disrupt the way Brazilians
offering customers a payment method that has been massively pay in the near future. It has already replaced traditional bank
adopted in Brazil by users. transfers, has already overtaken boletos – and e-wallets and debit
cards will suffer from the easiness of use and massive adoption of
What is the difference between the existing payment PIX. Also, the consumer-to-business (C2B) transactions as part of
arrangement and the one with PIX? PIX are growing at an average monthly rate of 82% since the launch.
When we talk about the easiness of the process with PIX, it becomes It is time for a payment revolution in Brazil.
clear how bureaucratic was the traditional process and how PIX is
PIX only requires a PIX key, works 24/7, and funds are available
Click here for the company profile
in real time.
107 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
SafetyPay
We sat down with Gustavo Ruiz Moya, SafetyPay, to learn more about financial inclusion and digital innovation in LATAM
Gustavo Ruiz Moya, CEO of SafetyPay, has led the company since 2013. His extensive background
ranges across several sectors such as payments, banking, and travel industries. Prior to joining
SafetyPay, Gustavo led American Express Bank in Mexico, holding several top positions including
VP and General Manager. His strategic vision and knowledge of international markets guides SafetyPay
to achieve aggressive performance goals.
LATAM has seen great progress when it comes to like India and the Philippines, both scoring 71 out of 100. In addition,
increasing general access to financial products. countries like Mexico, Brazil, Chile, Colombia, Peru, Ecuador, and
Can you elaborate on the initiatives in this space Uruguay are all developing Open Banking frameworks. Many
that either emerged or gained ground during the regions across the world have adapted to the global shutdown
Over the last 18 months, financial opportunities and options in payments are declining in favour of electronic payments but are still
global markets have dealt with dynamic changes when it comes a critical payment method for the 200 million Latin Americans who
to everyday payments. LATAM consumers show a strong demand do not have their own bank accounts. Commerce in the region
for digital transaction experiences, and LATAM is emerging is still reliant on cash, with 21% of ecommerce transactions paid
as the world’s fastest-growing region for mobile ecommerce. with cash, compared to 10% in Asia and 7% in Western Europe.
Concurrently, the middle class has grown by more than 50% in LATAM countries are implementing ideas (such as social commerce)
the past decade, which, when combined with a high smartphone that proved to be successful in other markets to help improve their
adoption rate of over 60%, has increased the demand for more business strategy – which starts with the implementation of digital
fintech products and payment options. As of September 2020, wallets. Countries like Mexico have built and integrated digital
40 million people in LATAM remain unbanked, a decrease from wallets with QR into their marketplaces, allowing merchants to
45 million in May 2019 – and according to Statista, Colombia, further examine data and growth rates in digital, cross-border
Peru, and Uruguay earned financial inclusion scores as high as 75 patterns. With a digital payment platform based on QR codes,
(out of 100) in 2019. They ranked highest as the nations with best Mexico is much more advanced regarding instant payments than
access to financial resources, even above leading Asian markets many other LATAM markets. Following this trend and in order to add
Keeping a customer-centric solution, PIX in Brazil as an additional payment option for its
108 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
Geographical distance is one of the main barriers, as financial insti in LATAM and the Caribbean expect to use payment technologies
tutions locate banks in urban areas with high population density. such as QR codes within the next year.
live in rural areas, and their lack of physical access to a reliable What are the biggest gains registered after the last
financial source leaves them financially excluded. Moreover, high 12 months in terms of existing financial habits of
transaction costs are also an issue, since many transactions have consumers?
fees that could be unaffordable for low-income customers. Latin Customers are more concerned about fraud and actively shifting
American governments are beginning to create more inclusive toward options that do not compromise their financial information,
environments to support the growth of ecommerce. Colombia’s such as accessing their banking information via apps and secure
government introduced three VAT-free days in June, July, and sites on their mobile devices. Through this consumer shift, banks,
November 2020. They focused on the efficiency of online sales, and companies, and startups alike are rushing to adapt to consumer
they recognised the potential for ecommerce to power economic preferences. LATAM is gravitating towards digital channels, products,
growth. For merchants and their customers, implementing new, and services across different spectrums. Along with the rest of
frictionless technology that caters to discrepancies in payment the world, customers are seeking digital and contactless payment
options can make a positive impact. For example, providing QR methods. Latin American consumers are very open towards the idea
options for purchasing products in-store and paying bills within one of shopping online for physical goods, they are also interested in
secure account makes paying for goods and services easy and quick premium products, and they are price-conscious shoppers. Recent
for the consumer, while also enhancing convenience for merchants. data from Kantar shows that in Q1 of 2021 compared to 2020
In many parts of the continent the population has shopping less often but buying more per trip.
designed to accelerate the flow of payments, ease reconciliation, and financial security. By providing an alternative payment option
and streamline opportunities. Digital investment and innovation for consumers that are underbanked or those who chose not to use
around dedicated resources like interactive client support and credit cards, SafetyPay opens purchasing options that previously
payment management services for middle-class and lower income didn’t exist. For businesses, there are two essential components
customers is critical moving forward. Keeping a customer-centric toward promoting extra value that must be part of their overarching
mindset and establishing awareness around digital innovations like strategy: offering a transfer platform for those customers wanting to
QR codes, biometric payments, and cryptocurrency transactions make online purchases without compromising financial information
can provide financial service access to millions of customers and providing instant confirmation to merchants to better manage
that may have missed these opportunities in the past. What’s their inventories in real time. Both must be considered and executed
more, Mastercard’s New Payments Index identified contactless to build customer trust, which will ultimately lead to the future of
technology as ‘the digital catalyst’ for the exploration of new banking success.
Click here for the company profile
payment options. The survey also found that 66% of respondents
109 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
Partelya Consulting
Southern Europe at the Crossroads of Innovative Payments
Expert in payments and financial services, Andréa Toucinho is Director of Studies, Prospective and
Training of Partelya Consulting, and Country Ambassador for France of European Women Payments
Network (EWPN). France Representative of Aefi Spain and Afip Portugal, she realised several
publications about payments and is one of the co-authors of The PAYTech Book published in January
2020 by Wiley.
With so many initiatives on CBDC, instant payment, EPI, Southern This position testifies to the evolution of these two countries, histori
Europe is nowadays engaged in a huge transformation of payments cally linked with an international vision (Latin America, Africa), about
uses. Among the key countries, Spain has shown its ambition to a European payments strategy. Another important aspect is the
be at the forefront of European projects. At the same time, Italy is creation of a European fintech alliance, based on the same principles
one of the main European countries to work on CBDC. Last but not as the Ibero America Alliance launched in 2016 between the Latin
least, Portugal has presented in 2020 a strategic plan composed fintech association and the fellow organisations in Spain and Portugal.
uses in the country. Confronted with the acceleration of European strategy in the field of
Announced in July 2020, European Payments Initiative (EPI) aims is among the forefront countries of European strategy in the field
at creating a pan-European payments solution. Launched, in the of digital. After the launch in July 2020, EPI extended its position to
beginning, by sixteen banks from five European countries – France, Poland and Finland. The interim company has now 22 shareholders
Belgium, the Netherlands, Spain, and Germany – EPI is now building (33 entities). Among the new stakeholders are Worldline, Nets Group,
its strategy in relation to operational actors of the European payments PKO Polski, and two new Spanish actors: Spanish Banking Consor
Spain: one of the major actors of EPI project opening of the market, above all since the adoption of the sandbox
The European position of Spain, in the field of payments, is not a in September 2020 in Spain. ➔
TIPS. Among the first countries to adopt this tool were Germany,
France, and Spain. The first real European instant payment was
French one (Natixis). Until now, several Spanish actors launched instant
in the country.
110 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
Italy: an experimental approach about CBDC Portugal: a strategic plan
Italian fintech sector, which also adopted a sandbox in 2019, is In Portugal, instant payment experienced a real boom in terms of
also confronted with a huge evolution in the payments field. One of uses last year, with a growth of 81% of volume and 50% in value
the major topics addressed by the Italian association of banks (Asso according to some figures shared by Banco de Portugal at the
ciazione Bancaria Italiana – Abi) is Central Bank Digital Currency beginning of 2021. The Portuguese payments ecosystem is now
(CBDC) considered not only as a real new innovative tool, but also working on the evolution of uses in the country. The goal is to promote
as a way to foster the possibilities of blockchain technology in the electronic means of payment. Among the pillars of the 2020-2022
payments sector. Abi announced in December 2020 its project to strategy: promoting information and communication in Portuguese
work on CBDC in order to contribute to European debates about society, reinforcing the benefits of digital transformation, contributing
this topic. The experimentation is done with some Italian banks and to a regulatory framework ensuring innovation and efficiency, and
Abi research lab. Another key issue of the Italian payments market promoting the adoption of secure payments uses. This plan implies
is Open Banking, which is considered today not just as a compliant twelve concrete actions based in the promotion of contactless and
project linked with PSD2 migration, but also as a real opportunity instant payment as ‘new normal’ as it is already the case in The Nether
to foster new uses and models. This position is not surprising if we lands, reinforcing the decline of checks payments, and boosting the
refer to Italian proactive strategy in the field of instant payment, development of ecommerce, SEPA Direct Debit, and more efficient
a few years ago. Italian banks considered, at that time, instant payments toward public administration. Concerning this last point,
payment as a new tool and a real asset to foster the migration of several Portuguese professionals consider request-to-pay as a real
some consumers (professionals, young generations etc.) towards tool to modernise payments towards administration, especially if we
electronic uses. already know that this new solution is seen at a European level as a
partelya.com
111 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
The Merchants’ Perspective –
Mini-Interviews on Customer Behaviour
Hoofdstukkop
Jumia
What measures have you taken to adapt to the new
payment preferences of your consumers?
Sami Louali
We keep on adding new payment methods to our portfolio of availa
EVP Financial Services ble providers, to make sure our customers can use their preferred
Jumia payment method – for example a card, a bank account, or a mobile
instrument (e.g. their card) but it can take a few days, or they can
The user experience is the key factor of success, and payments opt for the store credit and get their money back instantaneously
need to be smooth, secure, and fun. It is all about knowing to use on our platform. The credit is then automatically debited
your customers and simplifying their life – insights from Jumia from their next purchase. It is a significant improvement of the user
experience.
We have noticed three main trends. The first one is an accelerated solutions to our online shoppers.
shift towards online payments since COVID-19 kicked in, with a con
tinuously decreasing share of cash on delivery payments. Many of How do they see the future of payments driven by
our customers used JumiaPay for the first time during the pandemic, Gen Z and Millennials?
mainly for safety reasons – they wanted to avoid exchange of physical Payments need to be smooth, secure, and fun. The user experience
cash. Online payments have also enabled contactless deliveries, is the key factor of success.
The second trend we have noticed is an increased demand for fast/ authentication), the payment must be done as simply as possible.
instant refunds. Rightfully, our users are becoming more demanding For the latter, we have been working on a One Click solution that
and want to get their money back quickly in case of a cancellation or will be released very soon on some of our platforms – on the food
product return. Refunds back to debit and credit cards still take too delivery mobile app.
long for many of the issuing banks in some of our countries. This is
improving over time, but it can still take a few days or even longer. We are also building a whole ecosystem around our payment solution,
JumiaPay, with a dedicated super app, on which you can pretty much
The last trend is an increased demand for Buy Now, Pay Later (BNPL) pay for anything, from airtime recharge, utilities bills, e-vouchers,
solutions. Our customers want to pay in instalments (30 days, 3/6/12 TV/music streaming subscriptions, and so on. We are simplifying
months, and so on). They are even often ready to pay a fee for such the daily lives of our community, by bringing the most common
services, even though the goal should be to offer these solutions services on a single platform.
113 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
Kinguin
After we enabled this feature, we saw traction resulting in organic
from customers in one page once the product is added to the basket.
a few key elements to consider for future customer conversion - Mobile payment – We have observed not only that consumers are
insights from Kinguin willing to pay via phone, but also that telecoms are moving from
Prepaid card adoption – Other than wallet or credit cards, this is upfront payment on behalf of the customer, and we as a platform
something our customers, who are gamers, love to purchase. They simply receive the amount instantly upon purchase. Since we have a gaming
go to a shop to buy a prepaid card and redeem it on our platform. audience, we have a great demand and we enable this feature as
add payment tokens to avoid sharing their payment credentials or How do they see the future of payments driven by
details on their next purchase. Gen Z and Millennials?
Unbanked currency – Prepaid cards are one of the fastest-growing
Customers expect personalisation – Customers who are frequent alternative methods, especially for Millennials, also because many
visitors to this platform are not treated as new customers. That’s why younger consumers don’t have a bank account or a credit card.
the last payment used as the first option at the checkout. Cryptocurrency – Millennials today are aware of cryptocurrencies
and their growth benefit, even if there is some volatility. This opens
Familiarise with 3D 2.0 – While in the past we had more complaints up an opportunity to introduce a secure payment method with a low
that transactions do not go through with 3-D Secure, now customers transaction fee on international payments.
transaction while making a purchase. Mobile wallet applications – They created several opportunities, like
What measures have you taken to adapt to the new that drive such payments. Banks have now collaborated with such
payments preferences of your consumers? payment providers to expand their Millennial and Gen Z user base.
Payment Service 2.0, which is our API platform for payments. User experience – A one-page checkout has better conversion
Customers, after choosing the Vault Payment option, do not have than a three-page checkout. Millennials need to be able to make a
to input their credentials or credit card information on the second quick purchase, and they need to make sure where to enter their
114 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
Mango
where – this of course, in a secure environment and with an optimal
Carlos Madrona payment experience with the latest technologies while simplifying
Internal Control & Compliance, developments as much as possible. This way, we can alienate our
Payment Methods and Fraud selves with this whole world that advances at a speed where it is
Director
really difficult to compete if you do not have good partners along
Mango
the way.
economies, one of the most important ones is age. The year we are
Bringing the latest technology in payment methods to your net and spending. The mobile phone is the main device through which
work, no matter where the customer is or how they want to pay – new generations will make their purchases online. In addition, they
insights from Mango tend to be carried away by the recommendations that different influ
The pandemic has clearly marked a before and after, but not only this. lies; their needs are different from those of yesteryear.
where before the classic payments methods dominated the market, People who belong to this generation seek autonomy, govern every
are affected by a disruptive behaviour of the new generations that thing they do with the palm of their hand, expect agility and security,
force us, the merchants, to understand these customers. Offering and they seek to break standard protocols because they do not
customers to pay with what they use is not so much what they have, understand them.
That said, new players have appeared on the market that are fully view with all this? By giving value to things, payments have to stop
aligned with them, offering security, immediacy, and technology, with being a pain point to become something natural that happens when
an exquisite user experience. Allowing to pay is no longer enough for someone wants to buy a product or service.
hand, some clients do not belong to this group of new generations. This transformation will involve a great effort on the part of merchants,
We also have to provide services to them, in addition to agility and which we will only be able to achieve by collaborating with strategic
security, not in the payment itself, but in a secure environment. partners, because it will evolve at such a speed that businesses alone
will not be able to adapt in time and form to the continuous changes
What measures you have taken to adapt to the that they are going to come, for a long time. The merchant has no
new payments preferences of your consumers? longer served to sign with a large payment provider – what’s important
We are in the midst of creating an omnichannel payment experience. is creating links between partners that allow going hand in hand,
Because a client has to pay differently across channels, why has creating a win-win strategy that is fully adaptable to changes in the
the same client different payment experiences in a different country? shortest possible time. At Mango, we are already working on our
All these things are what we question and that is why in our transfor Global Payments ecosystem, to bring the latest technology in payment
mation process we are developing an omnichannel payment environ methods to our entire network, no matter where the customer is or
ment in which the customers will decide how they want to pay and how they want to pay.
115 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
TIDAL
How do you see the future of payments driven by
Gen Z and Millennials?
Melissa Gentile
The future of payments will undoubtedly be influenced by Gen Z &
Global Payments Manager Millennials. These generations are highly tech-savvy and mobile-
TIDAL native which inherently increases interest and demand for digital
between friends and family, these have already begun to add the
Keeping up with payment trends will be crucial in maintaining and subscriptions. Lastly, cryptocurrency such as Bitcoin will surely
relevance with tech-savvy users like Gen Z and Millenials. be something that more merchants begin to adopt as consumers
As well finding the crossroads between speed, convenience use it more in their day-to-day lives and will find its way into these
and security is key for ecommerce success – insights from Tidal payment methods and platforms to fulfil demand.
What changes have you noticed in terms of the Finding the crossroads between speed, convenience and security
way your consumers pay? drives every decision regarding ecommerce. Consumers are savvier
With the dawn and evolution of ‘alternative payment methods’ than ever and naturally demand more while the bar continues
such as digital wallets, direct bank transfer methods, and peer- to rise. As the world becomes more digital, inevitably, commerce
to-peer (P2P) banking apps, there are more options available to will continue to shift along with it and payments are at the forefront
like Google Pay (GPay) & Apple Pay in the US and SOFORT, iDEAL,
Klarna, and many others abroad have become increasingly apparent
inclination.
116 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
Wargaming.net
What measures you have taken to adapt to the new
Elena Emelyanova payments’ preferences of your consumers?
The adaptation of payment preferences is a regular activity that
Senior Payments and Fraud
Manager every merchant should keep in practice. With flexible adaption to
of great help.
In order to adapt to the customers’ needs, 4 major actions must Be friends with your Billing Customer Support team: Billing CS
be undertaken: communication with the customer, strong colla team is the first to know about any request, bug, or inconvenience
boration with billing customer support, knowledge sharing, and in the payment flow, thus close collaboration between departments
What changes have you noticed in terms of the Listen to your industry colleagues: Although live networking has
way your consumers pay? recently moved online, virtual industry conferences, online webinars,
We see a significant shift in the mix of payment methods in all the and roundtables are in high demand and add significant value to
regions where we operate, with buyers choosing simplicity and payments experts’ knowledge.
is very quickly adopted – less friction and security are key. It has Improve the checkout page UI/UX: Improve UI of the checkout
been my opinion that these two things don’t sync up when thinking page, a/b test variations of layouts, remove any extra steps if possible.
about e-payments in the gaming sector. The formula was simple: Put the most preferred methods of your customers at the top.
version. However, that has changed too. Entertainment still attracts How do you see the future of payments driven by
people despite its complex externalities. Moreover, consumers Gen Z and Millennials?
are becoming more educated about online payments and loyal The future of payments overall will rather be driven by Generation Alpha
towards extra friction as a result of security. However, thanks to – those who have just learned walking or barely speak, but already
new regulation and technology, the payment flow can now be have a decent experience with modern e-gadgets and will never know
frictionless and secure. We did not see a huge drop in conversion a life without smartphones. Cash will not be an option for them since
rates due to the SCA, as we had anticipated (although the impact their views on money and how they shop will differ from Gen Z and
is still very visible). Buyers are ready to accept extra friction priori Millennials. Our current average player profile shows that Millennials
tising their data and payment methods’ security. The main drivers are still prevailing, although it varies from region to region, and we
of the change in the payment methods mix in our case are Asian may see Gen Z stepping up. Although both generations are young, their
and European markets where cash methods are being replaced online payment habits differ. Gen Z is more open to new payment
by online payments, specifically card payments, QR codes, and technologies, as we have seen in the wake of the COVID-19 pande
online banking. North American and CIS markets, which are known mic, for example, in Europe and Asia, where we have a big audience
for their high penetration of cash/ATMs and mobile payments of this generation. They do care about the security of their funds
(SMS/DCB) show more modest changes in payment behaviour. even more than about their customer experience, that’s why extra
117 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
Wayfair
what became popular in Scandinavian countries only a few years ago
Attila Doğan has now become a key component of our payment method selection
in all markets.
Head of Product, Global
Payments & Fraud
What measures have you taken to adapt to the
Wayfair
new payment preferences of your consumers?
A lot of work has gone into building our proprietary payment orche
stration layer for card payments but as for the earlier reference on
Buy Now, Pay Later products are here to stay and mobile pay option in each of our markets – in most countries even more. Back in
ment options continue to take market share. A best-in-class September 2020, Wayfair announced a long-term partnership to provide
experience relies on these two elements – insights from Wayfair a new private label Wayfair Credit Card and co-brand Wayfair Mastercard
which enables us to reward our loyal customers with more added perks
What changes have you noticed in terms of the and benefits. The payment methods we currently offer to our customers
way your consumers pay? at Wayfair reflect the trends and preferences we are observing and
There are probably a few recent events and ongoing trends that are measuring, and we’ll continue to explore opportunities to offer a best-
impacting the way consumers pay today. Consumer behaviour in in-class experience for our customers as mobile payment options
both North America and Europe has undeniably changed as a result continue to take market share.
world have accelerated trends of consumers to shop online and we How do you see the future of payments driven by
are noticing a new demographic that previously showed reluctance to Gen Z and Millennials?
ecommerce. What is really interesting from the Wayfair point of view The growing interest and usage in BNPL products can probably be
is that even with restrictions easing and the economy opening back up, attributed to a large extent to Gen Z and Millennials. Many Millennials
those new consumers continue shopping online and we expect this do not own a credit card and shy away from credit so they see BNPL
Another significant event has been the enforcement of Strong Cus part through easy access, and they are digital-first. I would not consider
tomer Authentication (SCA) in Europe. Outside of North America, BNPL as payment options that take share of the existing methods, but
Wayfair operates in Germany and the UK and as part of PSD2, rather as options that introduce online shopping to a whole new demo
Germany started enforcing SCA earlier this year, which has led to graphic – we see those as incremental and very much welcome this
comfortable with it, or by issuers improving their UX or new concepts A lot is currently being written about cryptocurrencies and, although they
such as delegated authentication becoming an alternative, at this are intellectually challenging, we just have not seen customers ask for
point, consumers are choosing alternative payment methods where them nor do I personally see a particular value add for online shopping.
the added friction of SCA is preventing a seamless buying experience When crypto matures into an accepted form of payment then Gen
on cards. Finally, on general trends, we do see an increased demand Z and Millennials are likely to be the ones driving this trend.
for Buy Now, Pay Later (BNPL) products. BNPL is here to stay and
118 Payment Methods Report 2021 | Checkout Optimisation and Customer Conversion
Payment Methods 101
Payment Instruments and Payment
Methods 101
Payment Instruments
Introduction
Online payments could be described as the way shoppers can choose to pay for their online purchases and where the payment method itself is
selected online. ‘Online’ refers only to the condition that the selection of the payment method is made online, e.g. in merchant’s online shop or
within the app. A transfer of funds is not required to be initiated online or to occur online. One should take into consideration that not every consumer
prefers to pay online and in real-time, or even has the option to do so, since globally, 2 billion people are unbanked, meaning they do not
have access to checking, savings or mobile money provider accounts, neither do they have access to financial products like insurance, loans
Online payment methods refer to the way shoppers can pay for their purchases over the Internet. An online payment method is presented at the
checkout or payment page of the merchant and should have a clear recognition by the shopper through means of a well-known logo (e.g. Mastercard,
Visa, PayPal, iDEAL, Trustly, Klarna) or common all-purpose words like ‘credit cards’, ‘bank transfer’ or ‘payment-on-delivery’. Online payment
• card payments;
• cash payments;
• cryptocurrency payments;
Normally, online payment methods refer to online payment method brands (Mastercard, Bitcoin, Boleto, Bancontact) or directly to one of the
payment instruments (e.g. ‘bank transfer’). In this report we draw a clear line between the six payment instruments, the actual tools for a transaction,
and payment methods, and the ways in which these tools are put to use. Each of the six payment instruments has its own local, regional, global
or vertical payment ecosystem. Ecosystems are represented by a specific payment ‘scheme’ which can be described as the institution that
sets the governing rules and technical standards for the execution of payment transactions using one of the underlying payment instruments.
1. Card payments
Credit cards
Credit cards are issued to cardholders after which a revolving account is created by the issuer, granting a line of credit to the cardholder, from which
the cardholder can borrow money for payment to a merchant. Credit card balances are usually revolving, whereby part of the balance needs to
be paid (with interest and/or charges) on a 30-day basis, until the full balance is paid.
For credit cards we distinguish two different types of schemes. The three-corner model (closed and exclusive scheme, e.g. AMEX, Diners Club)
and the four-corner model (open and inclusive scheme, e.g. Mastercard, Visa).
A three-corner scheme model consists of three parties whereby the issuer (having the relationship with the cardholder) and the acquirer (having
the relationship with the merchant) is the same entity. This means that there is no need for any charges between the issuer and the acquirer.
These schemes could be seen as ‘premium’ card schemes as they tend to have strong cardholder focus and to provide additional privileges
for cardholders. Merchants are often charged a relatively high merchant service charge. Examples of this setup are Diners Club, Discover Card,
American Express. ➔
merchant, are two different entities. The four parties consist of the consumer, the merchant, the issuer, and the acquirer. These four-party
schemes are referred to as ‘open schemes’ as they allow banks and other financial institutions to join, to start issuing their cards and/or to
acquire merchants for card acceptance. The four-party model is known for its interchange fee revenue model. The interchange fee is a fee – fixed
or a percentage of the transaction – that is paid from the acquirer to the applicable issuer. The interchange fee represents a major share in the
total merchant service charge. Examples of this setup are: Mastercard, Visa, UnionPay, JCB, and RuPay (India).
Debit cards
Debit cards are directly linked to the checking account of the buyer. Several providers also offer the option of using the debit card online, via
checkout services connected to the card provider. In these cases, 3DS protocol is used for authentication.
Prepaid cards
Two types of prepaid cards that exist are: open-loop and closed-loop. Open-loop cards run on card networks such as Mastercard or Visa, and
can be used at any location that accepts card payments from that particular scheme. Closed-loop cards generally do not run on card networks,
and can only be used at specific locations. Examples of closed-loop cards include gift cards and public transportation transit cards.
adoption of real-time payment systems around the globe has accelerated the usage of this instrument that rides on the strength of the banking
payments rails.
3. Direct debit
We will enclose in this report a description of the European SEPA Direct Debit (SDD) Core scheme that like any other direct debit scheme,
is based on the following concept: ‘I request money from someone else, with their prior approval, and credit it to myself’. The payer and the
biller must each hold an account with a payment service provider (PSP) located within SEPA. The accounts may be held in euro or in any
other SEPA currency; however, the transfer of funds (money) between the payer’s bank and the biller’s bank always takes place in the euro
currency. The SDD Core scheme allows a biller to collect funds from a payer’s account, provided that a signed mandate has been granted by
the payer to the biller. A mandate is signed by the payer to authorise the biller to collect a payment and to instruct the payer’s bank to pay the
agreed collections. Payers are entitled to instruct their banks not to accept any SDD collections on their accounts. The mandate expires 36
months after the last initiated collection. The signed mandate must be stored by the biller as long as the mandate is valid and for a minimum
of 14 months after the last collection. The mandate can be issued in paper or electronic formats.
4. Cryptocurrency
Cryptocurrency is a digital currency in which the regulation of the amount of currency units and the verification of transactions of these units
are done through cryptographic techniques. Cryptography is generally used to secure the transactions, and also to control the creation of
new currencies or coins. The first cryptocurrency to be developed was Bitcoin in 2009. Nowadays, there are hundreds of other cryptos, often
referred to as Altcoins, although Bitcoin is the largest cryptocurrency in both market capitalisation, volume, acceptance, and notoriety.
Bitcoin allows people to pseudo-anonymously buy goods and services over the Internet. All transactions are publicly visible, but the account
still a relevant payment instrument for payment methods developed to cater the needs of these groups.
either to the monthly bill (for customers with a contract) or as a debit from prepaid credit’. This payment instrument enables merchants to
monetise consumers who do not own a debit or credit card, such as the unbanked (e.g. consumers who do not have access to banks or
credit unions), underbanked (e.g. consumers either having a checking or savings account, but also relying on alternative financial services)
Payment Methods
As mentioned before, online payment methods refer to the ways shoppers can pay for their purchases over the Internet. There is an endless
number of payment methods to match all contexts (pay in advance, pay later, and payment and delivery conducted at the same time).
A payment method can stand in a one-to-one relationship with an instrument, as with credit cards, but it can also incorporate several payment
instruments in one method, as with e-wallets (it can be topped up by debit/credit card or bank transfer payments).
Going in, we will elaborate on these ten payment method categories consisting of both card-based payment methods and non-card payment
methods. ➔
General description Credit cards are issued by banks or financial services companies and allow cardholders to
borrow funds that they can use to make payments for goods and services to merchants.
Market reach Credit cards are widely used internationally as a common payment method for
ecommerce and in-store purchases. Globally, they represent the second most popular
payment method of 2020 after e-wallets. In that time period, they have accounted for
However, there has been a gradual decline in credit card usage internationally, as
security) gain more ground. In the wake of this, loyalty cards have taken large strides
towards growth. Loyalty rewards and cash back are an important factor, especially in
the US, for maintaining credit cards as one’s preferred payment method. Other benefits
are the relative ease of access and ease of use both online and offline, and shopper
Payment guarantee In the case of fraudulent transactions made with credit cards, the consumer is typically
not liable for the lost amounts. In the US, the liability is limited to USD 50, but often
incurs no cost at all for the cardholder. Furthermore, most modern credit cards now offer
‘zero liability’ protection, meaning cardholders are not responsible for any fraudulent
charges at all.
With credit cards, when a fraudulent transaction is made, the consumer’s funds are not
affected. The available credit may temporarily drop after an unauthorised transaction,
Chargebacks can be filed by cardholders in cases where the merchant has ceased
trading, the purchased goods have been damaged, the goods do not conform to the
presented description, or when the goods do not arrive at all. There is typically a time limit
of 120 day for filing chargebacks claims, which usually starts from the day the consumer
Brands Mastercard, Visa, JCB, Discover & Diners Club, American Express, China Union Pay,
General description Debit cards are payment cards linked directly to a consumer’s bank account. The top distinction
between debit and credit cards is that, with the former payment method, funds can be drawn
directly from an account, while the credit card is used to borrow funds for making purchases.
Market reach Debit cards display a similar acceptance status to that of credit cards. In 2020, they ranked
as the third most popular payment methods, accounting for 22.3% of in-store transactions
Payment guarantee A debit card offers less guaranteed fraud protection than a credit card. In the US debit card
fraud protection falls under the Electronic Funds Transfer Act (EFTA), which is very different.
This may still cover consumers, but the guaranteed coverage is conditional. Whether or not
The cardholders are not liable for any fraudulent transactions if they inform the bank that the
card was stolen or compromised before someone uses it. While credit cards have a maximum
fraud liability of USD 50, the liability cap only lasts for two days in the case of debit cards.
After two days pass, the liability jumps to USD 500. If 60 days pass, the liability is unlimited,
meaning that any funds lost by the cardholder will not be reimbursed.
In the cases of debit card fraud, the effects of unauthorised transactions are felt immediately,
as criminals have the ability to completely drain the consumer’s bank account before the
Brands Visa Debit, Debit Mastercard, Carte Bancaire (France) Maestro, Dankort (Denmark), V PAY card,
Prepaid cards
General description Similarly to credit and debit cards, prepaid cards allow cardholders to make purchases or
withdraw cash. The main distinction between prepaid and the other types of cards is the fact
that they need to be loaded up with funds before transactions can be made – the balance
then acting as the spending limit. Unlike debit cards, which are linked to a checking account,
prepaid cards do not require the cardholder to have a bank account, allowing unbanked
in 2020. This is followed by North America, where 3.9% of in-store transactions have been
made with prepaid cards in the same period. It is also worth mentioning that this payment
method has registered a steady growth in Italy over the past years, and the rise in popularity
only accentuated during the pandemic, with a total of 25 million prepaid cards being issued
in the country.
Payment guarantee When it comes to prepaid cards, there’s no legal entitlement to protection; it’s solely at the
Brands Netspend, paysafecard, NeoSurf, Cashu, Aplauz, Bluebird, Movo, Pockit, Kaiku, Brinks Money,
PostePay
E-wallets
General description An e-wallet is a software-based tool that allows users to store payment information and
perform transactions. It can store credentials for payment methods such as debit cards, credit
cards, and alternative payment methods. In addition, some e-wallets can be used to store
loyalty card information and digital coupons. E-wallets can take the form of smartphone apps,
allowing users to make mobile payments via NFC, QR codes, or SMS. They can provide the
means for a faster and more convenient checkout experience, as users do not have to key
in their payment details when making purchases. E-wallets can be used both online and in
physical stores. Furthermore, they can also be used to manage personal finances, generally
Market reach E-wallets are currently the most popular payment method for ecommerce and in-store
purchases globally. Notably, the APAC region leads in this category: 60.2% of ecommerce
payments and 40.2% of in-store payments have been made with e-wallets in 2020.
Payment instrument Multiple payment instruments can be used to top up the e-wallet, depending on the e-wallet
Payment guarantee The chargeback risk typically depends on the payment instrument used to top up the e-wallet.
Brands Alipay, Due, Google Pay, Samsung Pay, Apple Pay, PayPal, Venmo, Paytm, MobiKwik, Amazon
Pay, Skrill, WeChat Pay, MobilePay (Denmark and Finland), Vipps (Norway), GoPay (Indonesia)
General description Account-to-Account (A2A) payments involve the transfer of funds directly from one bank
account to another, without the intervention of an intermediary. They can provide the means
to lower the cost of transactions as fewer parties are involved in the process. This payment
method can be used by consumers to make transactions with a business, but they can
also take the form of peer-to-peer (P2P) payments, where funds are transferred between
individuals.
Market reach PSD2 and Instant Payments are accelerating innovation around A2A payments in Europe.
A2A transfers in Europe account for around 13% of checkouts. In the Netherlands, Finland,
Sweden, and the Baltics A2A payments are the dominated payment method.
In India, UPI (launched in 2016) has seen success domestically. UPI has been developed by
the National Payments Corporation of India (NCPI) and is India’s real-time payments system.
The interface, regulated by the Reserve Bank of India facilitates inter-bank transactions,
connecting multiple bank accounts to a single mobile application, which allows users to
transfer money and make payments instantly, 24/7. Users can link their bank accounts to
multiple peer-to-peer (P2P) payment apps, such as Paytm, Google Pay, PhonePe, MobiKwik,
The international tech giants Google, Amazon, Alibaba, and Facebook have all taken great
interest in UPI and benefited from its design. Google has successfully used UPI to shift
ecommerce payments in India from card-based to account-based. Their success in India has
led to Google directly encouraging the United States’ Fed to adopt a similar approach when
In Brazil, instant payments (PIX) drive innovation and the growth of A2A payments.
In the US, the market share is currently 6%. In 2020, the US Federal Reserve unveiled new
details about its FedNow Service – a real-time payments platform that would enable financial
institutions in the US to clear and settle transactions virtually in real time. ACI Worldwide’s
recent ‘Prime Time for Real-Time’ report projects that, with two schemes live (Zelle and TCH)
and FedNow launching by 2023, real-time payment transactions in the US will increase six-
fold by 2025. FedNow might follow in UPI’s footsteps in bringing innovative new payments
Payment guarantee Successful A2A bank transfers cannot be reversed. After the bank receives the payment,
the buyer cannot reverse the transfer. The merchant is not faced with a chargeback risk.
Also, Account-to-Account payments come at a lower transaction fees than credit cards.
or PSP uses a single connection to accept payments from participating financial institutions.
Brands: iDEAL (the Netherlands), Swish (Sweden), GiroPay (Germany), BankAxess (Norway),
Third-party companies can also provide A2A payments. They sit in between the network and
the consumers, and require the banking details of the customer in order to initiate payments
Lithuania), PayDirect (TrueLayer), Paytrail (Finland), MOLPay (Malaysia and Thailand), Instant
Direct debit
General description A direct debit is a payment method in which cardholders pre-authorise their bank to withdraw
money from their accounts. Payments can be set up one-time, recurrent, or a mix of both.
Market reach Of all regions, direct debit is most popular in Europe, where it earned 4% of the market
share. Globally, it was used for 1.2% of ecommerce payments in 2020, 1.8% in Middle East
and Africa, 1.3% in Latin America, 0.8% in North America, and only 0.3% of Asia-Pacific
ecommerce payments. It has seen the strongest adoption rates in Germany, the Netherlands,
Payment guarantee The SDD Core Scheme grants payers a ‘no-questions-asked’ refund during the eight weeks
following the debiting of a payer’s account. Therefore, during this time, any funds collected
by SDD Core Scheme will be credited back to the payer’s account upon request. Consumers
after the settlement. Solution providers offering SDD-based payment methods can take over
Brands (enablers) SEPA Direct Debit, ACH Direct Debit, BACS Direct Debit, RatePay, SlimPay (enabler),
(enabler)
General description Invoice/instalment/Buy Now, Pay Later (BNPL) – can refer to two types of invoice payments:
open invoice (payment after delivery) and instalment payments (a series of payments that a
At present, there is an uplift in the usage of BNPL solutions for shopping, mostly driven by
trends such as Gen Z and Millennials looking for convenient budgeting tools and the lack of
interest fees in many cases. The COVID-19 pandemic has also played a crucial role in pushing
this new shopping habit further for the obvious reason: it is financially convenient.
Market reach The pay by invoice method has been and still is widespread in the DACH region, where
merchants enabled consumers to first choose and try the goods from the catalogues – and
pay for them later. According to the latest online payments report of the German EHI Retail
Institute, 30,4% of 2020 ecommerce sales were paid for after delivery (paid on invoice).
Apart from Europe, Australia, and the US, it will most likely become more popular in regions
such as the Middle East, South-East Asia, and Africa, where new players arise currently.
As BNPL continues to earn market share, it is expected to double, going from a global use
for ecommerce payments of 2.1% in 2020 to 4.2% by 2024. The regional overview of BNPL
use for ecommerce payments in 2020 goes as follows: 7.4% of the market share in Europe,
Traditionally, this payment method was offered primarily in retail, but we currently see this
Payment guarantee Solution providers offering BNPL often take over the risk of collecting the payment. They
guarantee payment to the merchant, either by some sort of insurance or by taking over
the invoicing process. To do this, solution providers perform their own assessment of the
Brands AfterPay (Arvato), Afterpay (Australia), Klarna, Affirm, Uplift, Sezzle, Splitit, Zip, PayPal, Fly
Now Pay Later (UK and US), Alma (France), 3x 4x Oney (France), PayBright (Canada). Some
companies offer white label solutions: Ratepay (DACH region), Jifity, Limapay.
General description We distinguish two commonly used methods of cash payments: cash-on-delivery and kiosk
payments. Cash-on-delivery (COD) is a payment method in which ordered goods are carried
to the buyer’s place but are handed over only upon full payment.
Kiosk payments are popular in India, LATAM, Russia, Indonesia, and Japan. Shoppers can
choose this cash payment method and print a voucher or receive a reference number. With the
voucher or reference number, they can pay for the item at a kiosk, a cash register of a
convenience store, or a bank branch. The kiosk notifies the merchant that the payment has
been made, credits the merchants account, and confirms to the merchant to ship the item.
Market reach Globally, some countries are reducing their use of cash in favour of other payment methods
(e.g. the Nordics, the UK), while others still rely heavily on cash. In Brazil, for instance, the most
popular cash-based payment method is Boleto Bancário, which is regulated by the Brazilian
Federation of Banks, issued by banks at the request of merchants, and payable at over one
million locations nationwide. Nonetheless, the most visible trend in this space is the worldwide
Cash-on-delivery was the customers’ choice worldwide for 3.3% of ecommerce payments
East and Africa, 5.5% in Latin America, 4.1% in Asia-Pacific, 3.3% in Europe, and only 0.7%
in North America.
Payment guarantee After the payment has been made and the goods are received, the buyer cannot reverse the
Brands Boleto (Brazil), QIWI (Russia), Oxxo (Mexico), PayNearMe (the US), Kudo (Indonesia), Aplauz
General description Direct carrier billing is a payment method that allows users to make purchases by charging
payments to their mobile phone carrier bill, enabling merchants to monetise unbanked and
underbanked shoppers.
Market reach Presently, online purchases of digital content (games, music, video, e-books, and ringtones),
charity donations, TV voting, and competitions are the primary use cases for direct carrier
billing.
Research company Omdia forecasts that the total transaction revenue enabled by carrier
billing will expand at a compound annual growth rate (CAGR) of 6.8%, to be worth over USD
Payment guarantee Payments cannot be reversed by the buyer. When a buyer fails to pay his telephone bill, it is
General description There are two ways in which one can make a cryptocurrency payment. Firstly, in the form of
a transaction from one crypto wallet to another – these transactions are made exclusively in
cryptocurrency to a crypto wallet, but which can be transferred into a payments account that
uses an institutional currency (e.g. EUR or USD). These transactions happen mostly B2C.
Market reach Cryptocurrencies are most commonly used as an investment asset rather than a payment
fuelled by the fear of missing out on a potential investment opportunity. Most of the EU
countries are allowing residents to use Bitcoin while paying, and the verticals that typically
accept cryptocurrencies are gaming, adult entertainment, FOREX, electronics and hardware,
and jewellery and precious metals. Additionally, according to a recent research by PYMNTS
(commissioned by BitPay), the typical cryptocurrency holders are young, male, Millennials.
In February 2021, Elon Musk announced that Tesla expects to begin accepting Bitcoin as
a form of payment for their products sometime in the near future, and the price of Bitcoin
went up substantially. However, in May, he said that Tesla is no longer accepting Bitcoin as
a payment method for purchases of its electric vehicles, owing to the excessive amount
of carbon-based energy it uses. Bitcoin plunged following his comments, registering high
fluctuations over a short period and indicating how volatile this payment methods still is.
Payment guarantee Cryptocurrencies do not allow payments to be reversed because there is no third party between
Brands Bitcoin (BTC), Ethereum (Ether), Ripple (XRP), Cardano (Ada), Dash, Tether, Stellar (enabler),
Chainlink (enabler), Uniswap (enabler), PumaPay (enabler), Coinify (enabler), BitPay (enabler)
The facts and figures featured in the ‘Market reach’ section have been extracted from ‘The global payments report 2021’ by Worldpay.
https://www.paiementor.com/the-three-corner-model-in-card-payments/
https://www.paiementor.com/the-four-corner-model-for-card-payments/
https://www.investopedia.com/ask/answers/09/stolen-credit-card.asp
https://en.wikipedia.org/wiki/Credit_card_fraud
https://ec.europa.eu/info/sites/default/files/chargeback_report_revised.pdf
https://www.theglobaleconomy.com/rankings/people_with_credit_cards/
https://www.experian.com/blogs/ask-experian/are-credit-cards-safer-than-debit-cards/
https://www.finder.com/refund-fraudulent-debit-card
https://en.wikipedia.org/wiki/Debit_card
https://www.thebalance.com/difference-between-a-credit-card-and-a-debit-card-2385972
https://nuvei.com/en-emea/articles/why-prepaid-what-you-need-to-know-about-prepaid-cards/
https://chargebacks911.com/prepaid-card-chargeback/
https://www.chargebackgurus.com/blog/prepaid-card-fraud
https://www.creditcards.com/prepaid/
https://www.businesswire.com/news/home/20201229005352/en/18.47-Trillion-Prepaid-Card-Markets---
Global-Opportunity-Analysis-and-Industry-Forecast-2020---2030---ResearchAndMarkets.com
https://www.statista.com/statistics/1055589/prepaid-card-usage-by-country/
https://edgardunn.com/wp-content/uploads/2018/10/Global-Potential-for-Prepaid-Cards-SEPT-2018.pdf
E-wallets https://www.investopedia.com/terms/d/digital-wallet.asp
https://www.investopedia.com/terms/m/mobile-payment.asp
https://en.wikipedia.org/wiki/Digital_wallet
https://economictimes.indiatimes.com/definition/e-wallets
https://agilie.com/en/blog/digital-wallets-types-ideas-and-future-of-such-products
https://due.com/blog/the-11-best-digital-wallets-of-2020/
https://due.com/blog/top-101-digital-wallet-companies/
A2A https://thepaypers.com/expert-opinion/is-this-the-end-of-the-card-payment--1244912
https://ithandbook.ffiec.gov/it-booklets/retail-payment-systems/payment-instruments,-clearing,-and-
settlement/card-based-electronic-payments/online-person-to-person-(p2p),-account-to-account-(a2a)-
payments-and-electronic-cash.aspx
https://vibepay.com/blog/a2a-chargebacks-fraud/
Website https://aplauz.com/
Head office Aplauz CH GmbH, Sihlbruggstrasse 107, 6340 Baar, Switzerland.
How the payment method works Customers buy vouchers with a 16 digit code in stores. When they select Aplauz as a
payment method at an ecommerce website, they will enter their 16 digit code and the
amount will be transferred from their voucher balance to the online merchant.
Target market Merchants (digital goods and services, gaming, entertainment, content, social media, VIOP,
telephony)
Contact details Email: contact@aplauz.ch
Phone number: +41 43 588 14 08
Operational area Switzerland, expanding to Europe
Year founded 2020
Investors ICM/Alectus
License type EMI
Reach Switzerland, expanding to Europe
Acceptance More information available upon request
Market share More information available upon request
Implementation requirements Directly through our API
(non technical)
Company motto Concious Spending Made Easy
Payment type
Prepaid Cash, debit, or credit card, online banking e-payment/Account-to-Account
Channels
Online Yes
POS/In-store No
Omnichannel Yes
Services
Settlement currencies CHF/EUR
Processing currencies CHF
Currency available for customers CHF
Implementation requirements Direct API
Chargeback/Buyer protection No
Automated and instant refund Yes, not instant
Reconciliation Digital files
Fraud prevention (measures)/ No
Risk management
Pricing/Fees structure Per transaction fee
Future developments App, e-wallet
Conscious
Spending
Made Easy
Company Atome
Atome is a leading Buy Now, Pay Later platform in Asia, partnering retailers to increase
conversions and grow average orders and customer segments. It currently partners over
5,000 retailers in nine markets. For consumers, Atome offers choice, convenience, and
flexibility in how they choose to shop and pay.
Website https://www.atome.sg/
Head office Singapore
How the payment method works 1. Customer checks out with the Atome mobile app/payment method on the merchant’s
website or by scanning a QR code at the in-store checkout counter at 0% interest, no
admin fee, and splits the shopping bill into three easy monthly payments.
2. Merchant will receive full transaction amount (minus MDR – Merchant Discount Rate –
fees) within 3 working days.
Target market Global and regional online and offline retailers in the fashion, beauty, lifestyle, travel, and
health and fitness categories
PSPs
Global and regional ecommerce platforms
Potential partners and FIs such as banks
Contact details renwei.lee@atomefin.com
Operational area Singapore, Indonesia, Malaysia, Hong Kong, Taiwan, Vietnam, Philippines, Thailand, and
mainland China
Year founded 2019
Investors More information available upon request
License type License dependent on the particular market
Reach 20 million registered customers
Acceptance 5,000 online and offline retailers across Southeast Asia
Market share More information available upon request
Implementation requirements For consumers – local identity card, payment details, and basic information
(non technical) For merchants – registered business entity with bank account
Company motto Create a better life for consumers through greater financial access and technology
Payment type
Buy Now, Pay Later/Instalments/ Yes – Buy Now, Pay Later
Pay by invoice
- Business model 1. The customer checks out with Atome at 0% interest, no admin fee, and splits the
shopping bill into three easy monthly payments.
2. The merchant will receive the full transaction amount (minus MDR – Merchant Discount
Rate – fees) within three working days.
- Payment instruments used Credit card, debit card, local e-wallets, direct bank debit, integration with PSP platforms
- Credit check Yes
- Credit application No
- Late fees More information available upon request
- Interest rates No interest for users
Channels
Online N/A
POS/In-store N/A
Omnichannel Merchant website, mobile application, in-store POS, QR code
Website www.blik.com
Head office Warsaw, Poland
How the payment method works BLIK is a payment method which enables you to pay easily and quickly in the store or over
the Internet, and you can also deposit and withdraw cash. You can also use BLIK to settle
accounts with a friend instantly, using just their phone number. You don’t need a payment
card or e-wallet to pay with BLIK. All you need is a phone with Internet access and your
bank’s app.
Target market Merchants (ecommerce)
Marketplaces (ecommerce)
Paying agents (acquirers)
Banks
Contact details kontakt@blik.com
Operational area Poland
Year founded 2015
Investors Alior Bank, ING Bank, Millennium Bank, mBank, PKO Bank Polski, Santander Bank Poland,
and Mastercard
License type Polish National Bank payment scheme
Reach 16 mln mobile banking app users in Poland
Acceptance 100% ecommerce in Poland, 65% POS, 95% ATM
Market share More information available upon request
Implementation requirements Polish bank account required. EU license for acquiring with notification from the Polish
(non technical) Financial Authority.
Company motto We are experts in creating modern payment solutions
Payment type
Online banking e-payments/ Account-based mobile payments
Account-to-Account payments
Channels
Online Yes
POS/In-store Yes
Omnichannel Yes – P2P, ATM, ecommerce, POS
Services
Settlement currencies PLN
Processing currencies PLN
Currency available for customers PLN
Implementation requirements Polish bank account required. EU license for acquiring with notification from the Polish
Financial Authority.
Chargeback/Buyer protection Chargeback – No
Buyer protection – Yes, transaction confirmation by SCA
Automated and instant refund Automated refund – Yes
Instant refund – No
Reconciliation Reconcilation file in xml format
Fraud prevention (measures)/ Based on the issuer side
Risk management
Website https://www.docomodigital.com/
Head office London, UK
How the payment method works Direct carrier billing allows consumers to buy digital content and services with a few clicks
and pay for those services as part of their mobile phone bills or with their pre-paid balances.
In addition to direct carrier billing, we aggregate the most locally-relevant payment methods
for our merchant partners.
Target market Merchants (gaming, entertainment, lifestyle, productivity, telecommunications, apps)
Marketplaces
PSP
Fintech
Banks
Brokers, crypto, FX
Contact details payments.marketing@docomodigital.com
+44 20 7613 6000
Operational area Global
Year founded 2009
Investors NTT DOCOMO
License type E-money license European Union
Reach 3 billion+ consumers
Acceptance More information available upon request
Market share Market leaders in direct carrier billing. Recently adjudged the Best Direct Carrier Billing
Provider for 2021 by Juniper Research.
Implementation requirements No embargo, no sanctions, KYC compliance
(non technical)
Company motto Fostering trust, simplicity, and scale in mobile payments
Payment type
Credit card Visa, Mastercard, Amex, JCB, Discover, Diners, UnionPay International
Debit card Visa, Mastercard, Amex, JCB, Discover, Diners, UnionPay International
Prepaid Cash, debit or credit card, online banking e-payment/Account-to-Account
E-wallet We support more than 300 alternative payment methods, such as e-wallets (Alipay,
BancomatPay, Doku, Grab Pay, ipara, MobiKwik, PayPal, Paysera, Paytm, Qiwi, Skrill,
TenPay, VTC Pay, WeChat Pay, YandexMoney, Zimpler etc.)
Our global network means merchants can collect recurring payments from their customers’
bank accounts and settle them back in their home country, with FX dealt with automatically –
making it simple for merchants of all sizes to collect international payments. Success+,
our payment intelligence product, predicts and manages payment failures. On average, it
collects 76% of payments that initially fail, providing a better payer experience.
The recent addition of our Instant Bank Pay feature, powered by Open Banking, is designed
to complement bank debit. It is a simple and convenient way to collect one-off payments –
at checkout or using a paylink – and means merchants can now manage both their recurring
and one-off payments all from a single platform.
Target market Merchants of all sizes, from small businesses to multinational corporations, across: financial
services, insurance, information technology, energy and utilities, communications and
media, health and wellbeing, consumer goods and services
Partners – billing, CRM, and accounting platforms
Contact details https://gocardless.com/contact-us/
Operational area More than 30 countries, including: the UK, the US, France, Germany, Australia, New Zealand
Year founded 2011
Investors Investors include Y Combinator, Accel, Balderton, Passion Capital, Notion Capital, Adams
Street Partners, GV (formerly Google Ventures), Salesforce, and Bain Capital Ventures.
License type Payment Services License
Reach 30+ countries and 600+ million payers. 25 million payers are currently paying via
GoCardless.
Acceptance 60,000+ merchants
Market share More information available upon request
Implementation requirements Bank account required
(non technical)
Company motto We take the pain out of getting paid so that businesses can focus on what they do best.
Payment type
Online banking e-payments/ Account-to-Account – instant one-off payments
Account-to-Account payments
Direct debit Direct debit across eight schemes: Bacs (UK), SEPA (Europe), BECS (Australia), Autogiro
(Sweden), Betalingsservice (Denmark), BECS NZ (New Zealand), PAD (Canada), ACH Debit
(US)
Channels
Online Yes
POS/In-store N/A
Omnichannel N/A
Website https://www.ideal.nl/en/
Head office Gustav Mahlerplein 33-35, Amsterdam, The Netherlands
How the payment method works iDEAL is the number one online payment brand in the Netherlands. It enables
Dutch consumers to pay online through their own bank. Originally, iDEAL was designed
for webshop payments, but nowadays it is increasingly used to pay energy bills, make
donations to charities, buy mobile credits, pay local taxes, traffic fines etc. iDEAL provides
an immediate online payment guarantee to the payee. This allows them to deliver the
goods and services right away. The money is transferred via a SEPA Credit Transfer to the
beneficiary. See https://www.ideal.nl/en/ for more information.
Target market iDEAL is an online payment method, not specifically bound to target markets. Examples
of branches which use iDEAL are ecommerce, marketplaces, ticketing, e-invoices, charity
donations, and top-ups.
Contact details Mail to ideal@currence.nl
Operational area Worldwide for merchants; consumers with a Dutch bank account
Year founded 2005
Investors Currence is a private company which shares are held by the founding banks.
License type N/A
Reach 100% of the Dutch online shoppers uses iDEAL to pay
Acceptance 206,126 active merchants in 2020
Market share In Dutch ecommerce, the market share is 69%.
Implementation requirements (non Corporate bank account, Chamber of Commerce registration (at a minimum).
technical)
Company motto Provide payers the right balance in confidence and convenience, and provide payees with
reach and conversion
Payment type
Online banking e-payments/ Yes
Account-to-Account payments
Channels
Online Yes
POS/In-store Yes, via iDEAL QR
Omnichannel Yes
Services
Settlement currencies EUR
Processing currencies EUR
Currency available for customers EUR
Implementation requirements Depending on the iDEAL contracting partner of the merchant
Chargeback/Buyer protection No
Automated and instant refund No
Reconciliation Based on datafields provided by merchants
Fraud prevention (measures)/ N/A
Risk management
©
Copyright ACI Worldwide, Inc. 2021
Company Amadeus
Amadeus is a gateway that offers services to travel companies, helping them take payments
from their customers, pay suppliers, and optimise both. We apply global payments expertise
and a network of trusted partnerships integrated into our smart payment hub to provide
travel companies and their customers with a seamless payments experience.
Website amadeus.com/payments
Head office Madrid, Spain
Core solution We focus on payment solutions for travel-specific use cases. Our offer has unparalleled
reach, processing payments in 190+ countries. We offer a single entry point where travel
companies can manage all their payment processes and providers in all markets and
channels.
Target market Travel and insurance merchants
Contact details travel.payments@amadeus.com
Geographical presence North and Latin America, Europe, Middle East and Africa, Asia Pacific
Year founded 1987
Investors Publicly-listed company
Member of industry association EMVCo, IATA, HEDNA, ARC
and/or initiatives
Company motto Powering better journeys through travel payments technology
Service provider type
Payment Service Provider – Yes
Gateway
Payment Service Provider – Merchant processor
Merchant acquirer/Processor Acquiring services through partners
Full service commerce Yes – retail and digital
Pay-out/Disbursements Yes
Payments infrastructure Yes
B2B payments Yes
POS/mPOS Yes
Channels – context
Online Yes
POS/In-store Yes
Omnichannel Yes
Payments capabilities
Hosted pages Yes
Whitelabel solution Yes
Recurring billing No
Payment methods supported Yes – All major cards and 300+ AMOPs
Settlement currencies Yes – 170+
Instant settlement No
Tokenization Yes
Pay-out/Disbursements Yes
Dynamic routing Yes
Intelligent routing/routing Yes
optimisation
ERP integration Yes
© Amadeus IT Group SA
Company BoaCompra by PagSeguro
BoaCompra has over 15 years of experience in offering locally preferred payments in
the Latin American region, and is an expert at handling complex cross-border transfers,
including conversions, fees, and compliance requirements. Being part of PagSeguro,
a disruptive provider of financial technology solutions in Brazil extends our technological
and economic resilience, driven by robust and consolidated infrastructure.
Website www.boacompra.com
Head office São Paulo, SP – BRAZIL
Core solution BoaCompra offers local payment solutions for pay-in or payout in Latin America to
international merchants. An all-in-one solution that enables local processing in local
currency with international funds remittance without the need for a local entity in
17 countries in the region or sending single/mass payouts to Brazilians in local currency
instantly with no banking fees.
Target market We cover different industries: gaming, entertainment, digital goods, services, retail,
marketplaces and PSPs.
Contact details https://boacompra.com/
Geographical presence LATAM, Europe, and China
Year founded 2004
Investors PagSeguro
License type Payment Solution: card acquirer, payment processor, PSP and payment aggregator.
Member of industry association MRC
and/or initiatives
Company motto Connecting international companies to local payments in Latin America
Service provider type
Payment Service Provider – Yes
Gateway
Payment Service Provider – Yes
Merchant acquirer/Processor
Payments orchestration – Yes
Payments-as-a-Service
Pay-out/Disbursements Yes
Financial infrastructure Yes – PagBank in Brazil
Payments Infrastructure Local payment methods and payouts
B2B payments Yes
POS/mPOS Yes – PagSeguro in Brazil
Channels – context
Online Yes
POS/In-store Yes – PagSeguro in Brazil
Payments capabilities
Hosted pages Yes
Whitelabel solution Yes
Recurring billing Yes
Payment methods supported Yes – 140 payment methods in 22 countries
Settlement currencies Yes – four currencies
Instant settlement More information available upon request
Tokenization Yes
Pay-out/Disbursements Yes
BoaCompra Payout is an all-in-one API solution that enables global companies to send instant
payouts to Brazilians. Using this disruptive payout model, businesses from all over the world can
instantly send payouts in local currency within minutes and with no traditional banking fees.
FI N D O U T M O R E:
BOACOMPRA.COM/PAYOUT
Company dLocal
dLocal (NASDAQ: DLO) is a global payments platform enabling merchants to reach billions
of emerging market consumers across 29 countries in Africa, Asia, LATAM, and the Middle
East. More than 325 companies rely on dLocal to accept over 600 local payment methods
in emerging markets and issue millions of payments to their contractors, agents, and sellers
around the world. dLocal’s ‘One dLocal’ concept delivers payins, payouts, payments for
marketplaces, and direct issuing through one direct API, one platform, and one contract.
Learn more at www.dlocal.com
Website www.dlocal.com
Head office Montevideo, Uruguay
Core solution Our ‘One dLocal’ concept delivers payins, payouts, payments for marketplaces, and direct
issuing through one direct API, one platform, and one contract, without the need of separate
payment processors, and without the need to set up numerous local entities, or integrate
multiple acquirers or payment methods in each market.
Target market Merchants – More than 325 global companies operating across different verticals and
geographies, including retail, streaming, ride hailing, financial institutions, advertising, SaaS,
travel, e-learning, and gaming rely on dLocal to access over 600 local payment methods in
emerging markets, as well as to issue millions of payments to their contractors, agents, and
sellers in growth markets around the world. Some of dLocal’s customers include Amazon,
DiDi, Kuaishou, Spotify, Microsoft, Wikimedia, Wix, and many more international merchants.
Marketplaces – dLocal has built a global platform from the ground up to be accessible
through a single direct API and to meet the rapidly evolving needs of these fast-growing
global merchants. In addition, we cater to the needs of leading marketplaces to help their
SMB clients and partners expand their geographic reach. Our global merchants benefit from
maintaining direct relationships with their end users while facilitating a faster, safer, more
reliable, and compliant payments experience.
PSPs
Contact details https://dlocal.com/lets-talk/
Geographical presence Africa, Asia, LATAM, and the Middle East
Year founded 2016
License type PCI certified, EU e-money license
Member of industry association MRC, PaymentsEd
and/or initiatives
Company motto Enabling global merchants to connect seamlessly to billions of emerging market users
Service provider type
Payment Service Provider – Yes
Gateway
Payment Service Provider – Yes
Merchant acquirer/Processor
Full service commerce We are an enterprise-focused company, targeting large global merchants that operate in
different verticals and geographies. Our key verticals include retail, streaming, ride hailing,
financial institutions, advertising, SaaS, travel, e-learning and gaming.
Payments orchestration – Yes
Payments-as-a-Service
Pay-out/Disbursements Yes
Financial infrastructure Yes
Payments infrastructure Yes
B2B payments Yes
www.dlocal.com
Company Fraugster
Fraugster is an AI-based payment security company that enables ecommerce businesses
and global payment companies to intelligently manage the impact of fraud on their business.
Backed by some of Europe’s most reputable deeptech investors, such as Earlybird,
Speedinvest, CommerzVentures, and Munich Re Ventures, we support our customers to
reduce false positives and the total cost of fraud while improving checkout experiences.
Website www.fraugster.com
Technology Native cloud
Target market Corporate
Fintech
Merchants/ecommerce
PSP/acquirers
Contact hello@fraugster.com
Geographical presence Europe
Year founded 2014
Service provider type – category Fraud platform
Member of industry association More information available upon request
and/or initiatives
Company motto Minimize Fraud. Maximize Revenue.
Services
Unique selling points Fraugster provides fraud prevention services to online merchants both via direct integration
and through partner PSPs, minimising the integration effort. We offer managed services,
including chargeback protection and revenue increase guarantee, as well as a self-service
risk management suite (SaaS).
Pricing model SaaS-based pricing model/pricing per transaction and volume
Fraud prevention partners More information available upon request
Third-party connection Ingenico ePayments, Ratepay, Worldline Six Payment solutions, CrefoPay
Technology: Identity verification methods
More information available upon request
Authentication technology used
Proprietary AI technology which combines human accuracy and machine scalability.
We developed the Fraugster AI Engine based on a behavioural science approach that
mimics the thought processes of a fraud analyst. Instead of clustering transactions, as done
in classical machine learning, our technology analyses the behavioural context of each
transaction in order to accurately block fraudulent transactions while approving legitimate
ones.
Built on self-learning algorithms, the AI Engine detects and adapts to new fraud patterns
as they emerge. Combined with a machine computation power, it processes thousands of
transactions within milliseconds, enabling unlimited growth.
Authentication context
Online
Mobile
Reference data connectivity
Connectivity to governmental Global Sanctions lists via Elucidate
data
‘Artificial Intelligence is the future of fraud prevention, and Fraugster’s FraudFree helps our
merchants improve their performance.’ Gabriel de Montessus, EVP Retail at Ingenico Group
‘Fraugster’s Fire is the perfect addition to our in-house machine learning platform. The
flexible self-service rule engine allows our fraud analysts to quickly draft, test, and deploy
anti-fraud rules directly into the real-time environment. Thanks to this cooperation, we can
provide even greater customer experience to our merchants and their customers and help
merchants drive revenue growth.’ Nicolas Kipp, Ratepay, Chief Risk Officer
‘We chose Fraugster because it was the most sought out alternative to our previous
solution. We said: let’s give it a try, and now we couldn’t be happier with the results. Our
employee costs immediately went down once we eliminated manual reviews and our clients
are now completely shielded from the trouble of chargeback costs.’ Giovanni Marconato,
CFO – Problem Solver, Eurostep
Future developments More information available upon request
CIO Banking
Future developments Lending and payout
Transaction volume More information upon request
Transaction volume (USD/EUR) More information upon request
safetypay.com
Contact us at
sales.support@safetypay.com
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