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Shopping Behavior 2021
Shopping Behavior 2021
Behavior
October 2021
Source: Online Shopping Behaviour Survey Q4 2021 conducted on
11-18 October 2021 to 13,358 respondents.
Online Shopping Behavior
On average, respondents spend IDR <500k online per month with
average spending of IDR <100k per transaction.
Average online spending per month Average online spending per transaction
Source: Online Shopping Behaviour Survey Q4 2021 conducted on 11-18 October 2021
to 13,358 respondents.
Online Shopping Behavior
When do consumers shop online the most?
*respondents can choose more than 1 answer
Source: Online Shopping Behaviour Survey Q4 2021 conducted on 11-18 October 2021
to 13,358 respondents.
Online Shopping Behavior
Favorite Shopping Hour:
6 pm to midnight Shopping
medium:
99%
respondents
18:00 - 00:00 prefer
shopping via
app 99%
Top 5 Marketplace Top 5 Product Categories
Fashion
Digital Products &
Bill-Paying
Skin Care
Home Appliances
Electronics
*respondents can choose more than 1 answer
*respondents can choose more than 1 answer
Source: Online Shopping Behaviour Survey Q4 2021 conducted on 11-18 October 2021
to 13,358 respondents.
Online Shopping Behavior
Consumers are Smart Shopper
Source: Online Shopping Behaviour Survey Q4 2021 conducted on 11-18 October 2021
to 13,358 respondents.
Online Shopping Behavior
Consumers are Smart Shopper
85%
Respondents think product review is very
important when they’re making online
shopping decision.
Source: Online Shopping Behaviour Survey Q4 2021 conducted on 11-18 October 2021
to 13,358 respondents.
Online Shopping Behavior
Consumers are Smart Shopper
76%
Respondents think store rating is very
important when they’re making online
shopping decision.
Source: Online Shopping Behaviour Survey Q4 2021 conducted on 11-18 October 2021
to 13,358 respondents.
5 Major Factors That Influence
Shopping Decision
1. Free Delivery
2. Availability of
promo or
cashback
3. Good product
quality
4. Affordable price
5. Product Reviews
Source: Online Shopping Behaviour Survey Q4 2021 conducted on 11-18 October 2021
to 13,358 respondents.
Consumer Behavior on Year-End
Online Shopping Festivals
97%
Respondents look for ways to get the best
deals/most benefit out of online shopping.
Source: Online Shopping Behaviour Survey Q4 2021 conducted on 11-18 October 2021
to 13,358 respondents.
Consumer Behavior on Year-End Online
Shopping Festivals
75%
Respondents shop more on
year-end online shopping
festival (double dates 9.9,
10.10, 11.11, 12.12)
57%
Respondents always
wait for double date
promo to shop
Source: Online Shopping Behaviour Survey Q4 2021 conducted on 11-18 October 2021
to 13,358 respondents.
Consumer Behavior on Year-End Online
Shopping Festivals
57%
Respondents also
58%
Respondents don’t have any
always wait for payday specific wishlist on year-end
promo online shopping festival, they
shop depending on what they
need at the time
Source: Online Shopping Behaviour Survey Q4 2021 conducted on 11-18 October 2021
to 13,358 respondents.
Consumer Behavior on Year-End Online
Shopping Festivals
31%
Although in reality, only
31% of the respondents
can really stick to their
budget
Source: Online Shopping Behaviour Survey Q4 2021 conducted on 11-18 October 2021
to 13,358 respondents.
Consumer Perception on Year-End Online
Shopping Festivals
70%
Respondents always create
wishlist/watchlist before shopping
59%
Respondents got year-end online shopping festivals
promo info through e-commerce’s app push
notifications
Source: Online Shopping Behaviour Survey Q4 2021 conducted on 11-18 October 2021
to 13,358 respondents.
Consumer Behavior on Year-End Online
Shopping Festivals
85%
Respondents share
62%
Respondents share promo info
promo info to their via Whatsapp
friends and family
Source: Online Shopping Behaviour Survey Q4 2021 conducted on 11-18 October 2021
to 13,358 respondents.
Consumer Perception on Year-End Online
Shopping Festivals
73%
Respondents said the game
features/gamification on e-commerce
app do make their shopping journey
more pleasant
70%
respondents said e-commerce’s
live shows don’t necessarily
make them shop more
Source: Online Shopping Behaviour Survey Q4 2021 conducted on 11-18 October 2021
to 13,358 respondents.
Top 3 Most Attractive Promos
Source: Online Shopping Behaviour Survey Q4 2021 conducted on 11-18 October 2021
to 13,358 respondents.