HPD228

ENTREPRENEUR WALKABOUT 2

BUSINESS PLAN :

FRUITY DELIGHT

FINASS ENTERPRISE

NurSyashabillah Binti Nor

Norilyani Izzati Binti Hasanuddin

Nur Atikah Binti Salleh 2014658816

Nur Filza Binti Mohd Fuad

Siti Nadhirah bt Awang Ladin

Sharifah Nur Amalina binti Syed Salleh

ACKNOWLEDGEMENT

With gratitude, all praises go to Him, The Creator of all. After all obstacles and hardship
that obstruct our path, finally we reach our goal. With satisfaction, now we are already finished
our business plan report. Hereby, without doubt we would like to say that, during the completion
of this course, ample of knowledge and experiences have been obtained. Though, undeniably, it
is quite difficult for us to complete the task, it is worthy and we learn much. Alhamdulillah,
thank you to the all mighty ALLAH S.W.T because of His divine guidance which has enabled us
to finish our business plan.

We would like to thanks to our entrepreneurship walkabout , Sir Jamil , for his guidance,
support and advice. He also shares his knowledge and experience to ensure us finish this
business plan in accordance to the requirements for the completion of HPD 228.

Flash back to our memories while working on this report and in the process of
completing it, we succeed to build a strong bond of friendship among our team members. The
strong bond that has been created and co-operation that existed help up a lot in achieving our
aims. All the team mates play vital role that contribute to our success.

Lastly, we hope the knowledge that we have gathered from this course can help us to
manage our own business and guide us to be a successful entrepreneur in the future. We would
like to apologize for all the mistakes that happened with or without our concern. Please do
forgive us. Once for all, a great gratitude to Allah and others that have been helping us so much.
Only Allah can repay all of your good deeds. Bouquet of thank.
1.0 INTRODUCTION

Our company named as FINASS Enterprise. This name the combination of the initial
name of our 6 managers, F for Filza ; I for Ilyani; N for Nadhirah ; A for Atikah ; S for Syasya
and another S for Syarifah. As for the assignment, we would like to take this great opportunity to
involve in this business based on the healthy and fresh fruit café that we name it Fruity Delight.
We think that there are too many unhealthy foods but too little healthy food thus our café could
promote a healthy eating habit by providing beverages with main ingredient is fruit. This café at
the same time will have a potential to be a successful cafe since it can be consume by all stages
of age be it kids, teenagers, adults or folks. Besides, we want to implement all the knowledge and
skills gained from our study. We are provide product that have the certificated as Halal food
products from Jakim.

The purpose for creating this business is to introduce more to our Malaysians and
especially tourists about the taste of tropical fruit in Malaysia. We aimed this because our
business located at city of tourism in Bandaraya Malacca. This strategic location will gain many
tourist and Malaysians to buy our product.

The planned business is based on partnership that consisted of six members. The
members consist of General Manager, Administration Manager, Operational Manager,
Operational Manager II, Marketing Manager and Financial Manager. As many idea and skills
can be compiling together, our company can be managed neatly and become tough business ever
in Malaysia.

In line with governments desire to produce more Bumiputera entrepreneurs in expanding

the Halal based food product, FINASS Enterprise hopes to be competitive and progressive
company, thus able to expand our business even to the international market.
1.1 Business Plan Purpose

Business plan is a written document that describes all the steps that necessary in
operating a business. Describe what business will produce and explains of management how to
compete with other competitors. In this business plan, we also provide the detail about financial
information that shows how our businesses will success.

This business plan was prepared as a guide and a preparation to get the business running
smoothly and to give information on our company’s vision, mission and objectives in running
the business. It also contains views of our financial cast which seems to be profitable according
to the market needs and trends nowadays. A business plan can help to move us to action.

It also serves as a road map. A business plan is an invaluable tool to help keep us on track
and moving in direction that we want to go. A business plan is important to keep focused and
understanding our vision, including suppliers, customers, employees, friends, and family.

Lastly, this business plan is to serve as a sale tool. We will probably need outside
financing to start our business, so this business plan will be a tool we need to convince investors
to come on board. This business plan also can help us get concession from suppliers or
customers. Finally we need this business as a motivation for the employee and the employer to
achieve and aim our target. This also to make the entire employee and the employer know about
the target of the company.
1.2 EXECUTIVE SUMMARY

We would like to involve in this business that based on the healthy and fresh fruit. So, we
name it Fruity Delight cafe. We think that there are too many unhealthy foods but too little
healthy food thus our café could promote a healthy eating habit by providing beverages with
main ingredient is fruit. This café at the same time will have a potential to be a successful cafe
since it can be consume by all stages of age be it kids, teenagers, adults or folks. Finally we want
to implement all the knowledge and skills gained from our study.

Fruity Delight is basically a café producing food and beverages with a fruit concept that serves a
special scrumptious shake that is made from high quality of fruit. We also offer side dishes with
fruit being the main concept for out outlet. Our Fruity Delight is located at KG4, Mahkota Parade
Melaka, No.1 Jalan Merdeka, 75000, Melaka.. Our market focus is selling in area of Bandaraya
Malacca where a lot of local residents and tourist located there. We will make our customers
satisfied with our product and make sure our company very well known within 5 years and 10
years in overseas. This will be realized by the full cooperation and efforts among the partners to
promote this company. The cafe is welcome to the costumers daily at 10.00 am until 10:00 pm.
Fortunately, This is because the presence of customers on these days may bring profitable to the
restaurant.

Various uniqueness will we apply in the cafe such as offering luscious fruit shake with
yogurt added on our shake. With this special addition we believe that our customers will gain the
benefits and at the same enjoying the real fruit shake.. We have a total 18 delight shake that our
customer can choose there are; Coconut Delight, Banana Delight, Papaya Delight, Rambutan
Delight, Mango Delight, Watermelon Delight, Guava Delight, Mangosteen Delight, Pineapple
Delight and Durian Delight. Customer can add on the topping that we prepare on their own shake
to make it become more delicious and attractive.
 Other than offering our top delight shake, we at Fruity Delight also prepare side dishes
that are also mainly highlighting the benefits of consuming fresh fruit in our everyday life. We
have Banana split that serve banana with an ice-cream, Mango with ‘colek’, the cut mango will
be serve with a unique paste that come from Terengganu will give a different taste to our fruit
lover customers. For those who love something simple and sweet we have Fruity Waffle, Fruity
Pizza and Fruity Ice Cream.

To the customers, fruit that is used at the café is fresh guaranteed because we at Fruity
Delight directly get the fruit and serve to customers. All the fruit here will be double check to
ensure the fineness and the quality of the fruit is at the great condition before make the shake, to
give satisfaction to our customers. With a great condition of our fruit we believe our shake will
be highly rich in vitamin A, vitamin C, Vitamin E that is good people that consume our products.
With nowadays increasing disease that is cause by unhealthy diet, we at Fruity Delight will serve
our nutritious and delicious shake to customer and believe this kiosk will be a huge successful.

A marketing plan is an invaluable tool to help keep us on track and moving in direction
that we want to go. A business plan is important to keep focused and understanding our vision,
including suppliers, customers, employees, friends, and family.
1.3 COMPANY BACKGROUND

Name of Company : FINASS Enterprise.

Business address : 3-27, Jalan PM3, Plaza Mahkota,

Bandar Hilir 75000, Melaka.

Telephone number : 06-4349612

Fax number : 06-4349612

Email address : fruity_delightcafe@yahoo.com

Main activity : Food and Beverages

Date of registration : 10th January 2014

Registration number : RN 12345

Form of business : Partnership

Initial capital : RM 120 000

Name of bank : BANK ISLAM

Bank account number : 13-017-02-110451-9

1.4 CAFÉ’ LOGO

 Fruity Delight is the name of our café. ‘Fruity’ representing our main products that are
based on fruits while ‘Delight’ can be defined as a feeling of extreme gratification
aroused by something good or desired such as delectation, enjoyment, joy, pleasure.

 Hence, Fruity Delight served the enjoyment of consuming fruits in different ways. The
used of variety of colors to the word ‘FRUITY’ shows the various colors and types of
fruits served by the Fruity Delight.

 The variety type of fruits in the glass and the ice shows that our main product is based on
the fruits and the ice, that is fruity shake delight. From the logo, it is understandable that
the colours that we have choose as our personality and image of the business is the
variety of colours.

 It is because we want to create something different than other café and bring a feeling of
enjoyment and excitement to the cafe so that the customer can feel the environment of
joy and pleasure.
1.5 AGREEMENT OF PARTNERSHIP

Partner of FINASS Enteprise have agreed to all of the term and condition that have been
discussed. This agreement was referred to a BUSSINESS REGISTRATION ACT 1956
(AMENDMENT 1978). All the terms and condition are stated as follow:

Our partners have agreed to make fruity delight as the name of our cafe and this business will
be operate at:

Fruity Delight Café,

3-27, Jalan PM3, Plaza Mahkota,

Bandar Hilir 75000, Melaka.

1) This agreement was made between the following personnel:

i) Name : Nursyashabillah Binti Nor
IC Number : 921030-10-6284
Address : No.5, Jalan 6, Taman Murni 45000 Kuala Selangor,
Selangor Darul Ehsan.
Position : General Manager
Capital : RM 20,000.00

ii) Name : Siti Nadhirah bt Awang Ladin

IC Number : 830811-06-5723
Address : No 147 Felda Chemomoi Triang Pahang
Position : Administration Manager
Capital : RM 20,000.00
iii) Name : Nur Atikah Binti Salleh
IC Number : 821110-12-6453
Address : Blok A10-10 Lorong 1 Taman Villa, 88200 Putatan,
Sabah
Position : Marketing Manager
Capital : RM 20,000.00

iv) Name : Sharifah Nur Amalina binti Syed Salleh

IC Number : 820416-03-5509
Address : 4804-C Jalan Bayam 15200 Kota Bharu Kelantan.
Position : Operational Manager
Capital : RM 20,000.00

v) Name : Nur Filza Binti Mohd Fuad

IC Number : 790113-12-5998
Address : No.96 Kampung Sejagung Sri Medan 83400 Batu
Pahat Johor
Position : Financial Manger
Capital : RM 20,000.00

vi) Name : Norilyani Izzati Binti Hasanuddin

ic no :890416-03-5509
address : 4804-c Jalan Bayam 15200 Kota Bharu,
Kelantan
Position : Operational Manager II
Capital : RM 20,000.00
2. Due to this agreement of partnership, it can be stated that:

a. This business shall be named as FRUITY DELIGHT and this business is

produced variety flavor of fruit.
b. Each company shareholder is entitled to receive company salary and incentive
as a reward for their contribution to the company.
c. In this form of entity, partner carry out the business, share the capital, profit and
losses. Every partner is considered as the company’s representative and act
behalf of the company.
d. Any document such as profit and loss statement, balance sheet and other
confidential document should not be revealed to the other.
e. If there are any shareholder that want to resign from the company with concrete
reason therefore, the company will approve his decision and return back his
share only unless that person want to sell his shareholder.
f. Resignation notice must be made in 30 days period before the resignation.
g. If there are a new partner want to join the company, It must be agreed
unanimous by all the current partners.
h. Any decision is accepted only with the authorization from the General
Manager.
i. Resignation or death of any of the company shareholder will not cause the
company will dissolve and this agreement cannot be avoided.

We admit that we have witness for the agreement above. Nomination of the witnesses is not
compulsory. Below are the signature of all partners that have agreed with all the term and
condition that are given above.

Yours truly,
____________________________
- NURSYASHABILLAH BINTI NOR
- GENERAL MANAGER
- 831030-10-6284

____________________________
-SITI NADHIRAH BT AWANG LADIN
-ADMINISTRATION MANAGER
- 830811-06-5723

____________________________
-NUR ATIKAH BINTI SALLEH
-MARKETING MANAGER
- 821110-12-6453

____________________________
-SHARIFAH NUR AMALINA BINTI SYED SALLEH
-OPERATIONAL MANAGER
- 820416-03-5509

____________________________
-NUR FILZA BINTI MOHD FUAD
-FINANCIAL MANAGER
- 790113-12-5998

____________________________
-NORILYANI IZZATI BINTI HASANUDDIN
-OPERATIONAL MANAGER II
- 890416-03-5509
1.6 PARTNERS’ PROFILE

1.6.1 General Manager

NAME : NURSYASHABILLAH BINTI NOR

IC NO : 831030-10-6284
ADRESS : NO.5, JALAN 6, TAMAN MURNI 45000 KUALA
SELANGOR, SELANGOR DARUL EHSAN.
E-MAIL : bylavampire@yahoo.com
NO.TEL : 017 – 325 0633
DATE OF BIRTH : 30 OKTOBER 1983
AGE : 30 YEARS OLD
MARITAL STATUS : MARRIED
ACADEMIC QUALIFICATION : DIPLOMA IN BUSINESS MANAGEMENT
BACHELOR IN BUSINESS MANAGEMENT
MASTER OF GLOBAL ENTREPRENEURIAL
MANAGEMENT
COURSES ATTENDED : ENTREPRENEURSHIP (ETR)
SKILLS : MANAGE OPERATION OF BUSINESS
EXPERIENCE : EXECUTIVE MANAGEMENT
PREVIOUS BUSINESS : NONE

1.6.2 Administration Manager

NAME : SITI NADHIRAH BT AWANG LADIN

IC NO : 830811-06-5723
ADRESS : NO 147, FELDA CHEMOMOI, TRIANG,
PAHANG DARUL MAKMUR.
E-MAIL : reaper_king@yahoo.com
NO.TEL : 013-9352751
DATE OF BIRTH : 11 OGOS 1983
AGE : 30 YEARS OLD
MARITAL STATUS : SINGLE
ACADEMIC QUALIFICATION : DIPLOMA IN OFFICE MANAGEMENT
BACHELOR IN HUMAN RESOURCES
COURSES ATTENDED : COMMUNICATION SKILL
SKILLS : COMPUTER LITERACY
EXPERIENCE : NONE
PREVIOUS BUSINESS : FAMILY BUSINESS
1.6.3 Marketing Manager

NAME : NUR ATIKAH BINTI SALLEH

IC NO : 821110-12-6453
ADRESS : BLOK A10-10, LORONG 1 TAMAN TELUK
VILLA, 88200 PUTATAN, SABAH.
E-MAIL : atie82@yahoo.co.uk
NO.TEL : 012-8688862
DATE OF BIRTH : 10 NOVEMBER 1982
AGE : 31 YEARS OLD
MARITAL STATUS : SINGLE
ACADEMIC QUALIFICATION : DIPLOMA IN BUSINESS MANAGEMENT
BACHELOR IN MARKETING
COURSES ATTENDED : ENTREPRENEURSHIP
SKILLS : COMPUTER LITERACY AVENT IN MALAY &
ENGLISH
EXPERIENCE : FACILITATOR FOR BUSINESS STUDIES
PREVIOUS BUSINESS : FAMILY BUSINES
1.6.4 Operational Manager

NAME : SHARIFAH NUR AMALINA BINTI SYED SALLEH

IC NO : 820416-03-5509
ADRESS : 4804-C JALAN BAYAM 15200 KOTA BHARU,
KELANTAN.
E-MAIL : wmuhdhakimi@gmail.com
NO.TEL : 017-9723064
DATE OF BIRTH : 16 APRIL 1982
AGE : 31 YEARS OLD
MARITAL STATUS : MARRIED
ACADEMIC QUALIFICATION : DIPLOMA IN MICROBIOLOGY
BACHELOR IN HUMAN RESOURCES
COURSES ATTENDED : COMMUNICATION SKILL
SKILLS : COMPUTER LITERACY
EXPERIENCE : MANAGER IN FAST FOOD RESTAURANT
PREVIOUS BUSINESS : NONE
1.6.5 Financial Manager

NAME : NUR FILZA BINTI MOHD FUAD

IC NO : 790113-12-5998
ADRESS : NO.96 KAMPUNG SEJAGUNG SRI MEDAN
83400 BATU PAHAT, JOHOR DARUL TAKZIM.
E-MAIL : adylia_dewi@yahoo.com
NO.TEL : 014-7753567
DATE OF BIRTH : 13 JANUARY 1979
AGE : 34 YEARS OLD
MARITAL STATUS : MARRIED
ACADEMIC QUALIFICATION : DIPLOMA IN MARKETING
BACHELOR OF MARKETING
ENTREPRENEURSHIP
COURSES ATTENDED : ENTREPRENEURSHIP
SKILLS : MALAY, ENGLISH & MANDARIN
EXPERIENCE : FINANCIAL MANAGER
PREVIOUS BUSINESS : FAMILY BUSINESS
1.6.6 Operational Manager II

NAME : NORILYANI IZZATI BINTI HASANUDIN

IC NO :890416-03-5509
ADRESS : 4804-C JALAN BAYAM 15200 KOTA BHARU,
KELANTAN.
E-MAIL : norilyani_izzati@gmail.com
NO.TEL : 017-9723064
DATE OF BIRTH : 16 APRIL 1989
AGE : 26 YEARS OLD
MARITAL STATUS : SINGLE
ACADEMIC QUALIFICATION : DIPLOMA IN MICROBIOLOGY
BACHELOR IN HUMAN RESOURCES
COURSES ATTENDED : COMMUNICATION SKILL
SKILLS : COMPUTER LITERACY
EXPERIENCE : MANAGER IN FAST FOOD RESTAURANT
PREVIOUS BUSINESS : NONE

2.0 VISION, MISSION AND OBJECTIVE

2.1 VISION

To commercialized excellence marketable healthy fruits eating habits globally.

2.2 MISSION

 Committed to produce good quality products and offer good quality services.
 To generate a business that is able to compete with other related and existed business.
 To ensure that the products and services firmly fix the market and are able to occupy the
customer’s demand.
 To increase business achievement from time to time by aggressively seek for the
opportunity in the market.
 To achieve a maximum profit and to minimum the cost of the business manufactured
while considering the customer’s satisfactions.

2.3 OBJECTIVE

 Increase the quality of our services to give a full satisfaction to customers.

 To give guarantee to our customer that can product and service that we produce is safe
and high quality.
 To provide the comfortable place by providing a lot services.
 Establishing good relationship with the customer by giving full service in restaurant.
 To generate a surrounding of work where all the workers that involved in this business
can co-operate one to another without fear any locality and rank.
 To establish a fully moral such as teamwork, honesty, integrity in managing our business
by giving moral supports among our workers and help each other.

2.4 ORGANIZING CHART

 Nursyashabillah Binti Nor
General Manager

Sharifah Nur Norilyani Izzati

Siti Nadhirah bt Nur Atikah Nur Filza bt Binti
Amalina bt Binti Salleh Mohd Fuad
Awang Ladin Hasanuddin
Syed Salleh
Administration Marketing Financial Operational
Manager Operational Manager Manager
Manager Manager II

2.5 SCHEDULE OF TASKS AND RESPONSIBILITIES

 POSITION TASKS AND RESPOSIBILITIES

General Manager  Managing and coordinating work

of process managers working
under the General Manager.
 Devising and planning of company
policies, and discussing them for
final approval
 Overseas activities directly related
to making products and providing
services.
 Preparing long term plan for the
business.
 Provide strategic direction for the
whole company.

Administration Manager  Provides communication systems
by identifying needs, evaluating
options, orienting, maintaining
equipment and improving invoices.
 Maintains administrative staff by
recruiting, selecting, orienting, and
training employees.
 Maintaining a safe and secure
work environment.
 Maintains continuity among
corporate, division and local work
teams by documentation and
communication, irregularities and
continuing needs.
 Distributing works based on

Operational Manager I and II
Marketing Manager
specific duties.
 Managing all expenses that are
related to the office.
 Oversee activities directly related
of making products and providing
services.
 Ensure daily operations are carried
out in an efficient manner.
 Responsible in supervised the
entire machine.
 Designing, managing and
improving operation systems.
 Carry out the exchange of input
sources such as human power,
equipment, and raw material into
an output sources.
 Manage all the maintenance of
machines.
 Carry out proper analysis on the
market research data.
 Prepare the basis of the analysis
report
 Develop an effective marketing
strategy that takes into account all
the marketing mix aspects.
 Develop and maintain good
customer relations.
 Managing and coordinating with
the third party advertising and
marketing agencies.
Financial Manager  Review financial statements, sales
reports, purchase reports and keep
a track of the same.
 Analyze areas where cost cutting
can be done.
 Play an active role in purchase
negotiations.
 Strengthen the company’s funding
base.
 Adhere to the company’s finance
policies.
 Conduct regular audits.

3.0 MARKETING PLAN

Marketing is defined as the activities that are carried out systematically to encourage and
increase sales of products as long as the activities are in line with religious and ethical practices.
Fruity Delight is a cafe that will be focusing on promoting a healthy eating lifestyle by drinking
fruit shake and eat fruit that is serve at our cafe. This is because nowadays there are too many
unhealthy foods but too little healthy food thus our cafe would like to fulfill customer need by
providing our main product fruit shake with the use of pure and fresh fruit at a very reasonable
price. This marketing plan will go in detail on the customer’s need and want in order to
developed our product so that our sales performance and overall business successfully.

3.1 PRODUCT REVIEW

Our business will be name as fruity delight café is the one marketing concept where our
operation, strategy and manufacturing are done regarding customer’s needs and wants. We also
provide product that have the certificated as Halal food products from JAKIM. In the other
words, the customers satisfy is the major concerning in every effort to ensure that our business
can compete and have long live in market nowadays.

The appealing factor in our product is variation flavors of tropical fruit that make this
product unique compare to existing ones that can be found in our market nowadays. This
innovation is made to meet the demand of urban folk especially growing kids, teenagers, tourists
and Malaysians that loves tropical fruits. The signature or main product of our company is
various fruit shake that base on real fruit not just flavouring. To direct serve to the freshness of
fruit to our customers we always maintain the quality standard of our product. The customers
will have variety choices of fruit shake. There are 18 choices which are Delight Coconut, Delight
Banana, Delight Rambutan, Delight Mangosteen, Delight Watermelon, Delight Mango, Delight
Durian, Delight Pineapple and Delight Guava. Other than that we also serve import fruit shake
such as Delight Apple, Delight Lychee, Delight Grape, Delight Honeydew, Delight Dragon
Fruit, Delight Orange, Delight Lemon, and Delight Starfruit. Other that our company also
provide fruit as dessert. This is to add more speciality to our cafe to persuade customers in
consuming our product.

Other than that, we also sell dessert such as Fruity Ice-Cream Delight , Fruity Pizza Delight,
Fruity Waffle Delight, Banana Split Delight, and Mango Colek Delight.. these can be take away
or eat it right away at our café. Below is the price of items and goods that our Fruity Delight
Cafe sell and the estimation of the market size monthly and annually.
 Items Price/unit (RM)

a) Fruit shake

Delight Fruit shake RM 4.50

b) Desserts
Price/ per pan/ slice (RM) Price/ per serve (RM)

Fruity Pizza Delight RM 24.00 / RM 3.00

Fruity Ice-Cream Delight 3.50

Fruity Waffle Delight 3.50

Waffle Delight 3.00

Banana Split 6.00

3.2 COMPETITIVE REVIEW

Competitors refer to other businesses that offer similar products or services to the same
target market. We take this as an opportunity to compare our performance with the other and
from that we could estimate our position in the market. Therefore, we need to identify the main
competitors in order to know with whom the business is sharing the market and to develop the
appropriate marketing strategies to compete with its rivals. Besides that, our company needs to
analyze the strengths and weakness of the competitors in term of size, experience, number of
year in business, financial capability and product lines. These table shows our competitors list
and their strength and weakness.

Name of Company Strength Weakness

Tutti Frutti  Have been well-known
in the market
 Have lots experiences
when promoting and
greet customer.
Cool Blog  Have lots experiences
when promoting and
greet customer.
 Quite popular among
teenager.
 Have a beneficial yogurt
Yogen Fruz in the smoothies
 Have been well-known
through world-wide
Table 3.7.1: Strength and Weaknesses of Competitors
 The price are expensive
 Only serve smoothies
 Use difficult method of
pricing.
 Use cordial flavour that
contain preservative
 Not using original flavour
 Expensive
 Difficult method of
pricing

3.3 STRENGTHS & WEAKNESSES OF OUR PRODUCT

Strength
 Use fresh fruit
 Promote a healthy diet by adding
special ingredient yogurt
 Promoting our local fruits to
foreigners.
 The price is affordable.
Weakness
 First timer established
 Does not have many franchise
 Need more guideline from expertise
restaurant conductor.
  Products are Bumiputra made

 All products have HALAL

certificate from JAKIM.

 Colourful franchise

3.5 MARKETING STRATEGIES

a) Product strategy

In term of quality of our product, we are using only quality input such as fresh fruits to
produce high quality output.

b) Pricing Strategy

Our price of the product is based on cost with average mark up 22% on cost per unit and
some of our product also based on competition among another two competitors in Sunway
Pyramid. Besides that, our factors affecting price of the product is according to our product
concept, cost target market, our marketing objectives and targeted profit. We also look to
economic conditions, government regulation, social concerns and consumer in order to setting
the price.

c) Place Strategy

FINASS ENTERPRISE is located in the center of attraction and has a large target
market. Bandaraya Malacca is a place where a lot of local residents and tourist come when
visiting Malaysia. Malacca is famous with historical place and have many famous place to visit.
Besides, there are a few university and school located near our café . Thus, we can make them as
our target market.

d)Promotion strategy

i) Signboard : A large signboard will be placed in front of our café building so that
people who are passing by will be alert and noticed about the business that we are
 running. This signboard also be design attractively using bright colours to make sure
that our target can be achieved. Besides, we also will be providing important
information on our signboard such as contact no and address.

ii) Banner : We will be placing two banner around Bandaraya Malacca in this early stage
so that people will know and be inform about the opening of our futsal business and
its location. The first banner will be placed at the bus station since that is one of the
most suitable location where people around Bandaraya Malacca and tourist will
oftenly come. The second location of our banner will be placed near university and
school’s area. This is to attract the students there because we are expecting them as
our target market and it is a must for us to attract their attention.

iii) Internet Ads : Besides that, we also take opportunity to promote and sell our product
and service in all over the country by using internet as a medium to expanding our
business opportunity. By using internet ads that being offer by famous hosting
website such as Facebook, Twitter, Yahoo and Google, we can attract many
customers in large scale and this can surely increase our business income greatly.