Fashion Subculture

Dream Zone e-book

Preface
 Fashion Subculture is an identifiable culture that norms by
free association as opposed to factors such as nationality.
 It is also associated with lifestyle factors such as fashion.
 Today, lot of Fashion designers are getting inspired from
these subculture.
 As people follow a trending fashion, Subculture is one of
them and one should in detail about the Fashion
subculture.

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Content
 Introduction to Fashion Subculture
 Cause of formation of Subculture
 Popular Fashion subculture
 Fashion Designer Collection on Subculture
 Popular Fashion Subculture Trends

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Introduction of Subculture
 Subcultures are those groups that
have values and norms that are
distinct from those held by the
majority
 A subculture is a set of traditions
that surrounds a lifestyle, music
scene, art movement, literary style,
fashion clique, political movement ,
profession, sports, hobby, set of
circumstances or philosophy.
 Anything that causes people to
identify with each other to form a
set of shared traditions can be
considered a subculture.

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Cause of formation of Subculture

The main cause of formation of a different culture from the

main culture is that
 The followers of the main culture in some places don’t
accept the values and traditions that are normal.
 It can be taken as a negative trait as they criticize the
cultures that are accepted as standards and norms.
 People are neglected in the society and it encourages
them to find a new culture group with a separate identity
and interest.
 Due to this, they acquire cultural knowledge that helps in
increasing their status to higher levels than other groups.

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Popular Fashion Subcultures

Some of the popular subcultures around the World are

Cyber Goths
 While traditional goths are
stuck in the
past, Cybergoths are the exact
opposite.
 Filled with futuristic and
progressive style, body
modifications, radical, wild and
bizarre clothes, they’re often
referred to as “the goths of the
future."
 It’s a subculture that definitely
needs major commitment and
dedication to obtain the look.
 The trend is now gaining
popularity for having an out of
this world concept.
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Hair & Make-up
 Hair: Cybergoth hair is normally
big and filled with neon
strands. These colorful things you
see are dread falls. Dread falls are
sometimes made out of synthetic
hair and styled into candy cane
swirls or transistor dreads.
 Make up: Most of their make-
up matches their outfit.
Eyeshadow is bold and bright,
sometimes matching the lip color.
Heavy eyeliner and false eyelashes
are also worn for the effect of
bigger and fuller lashes. Lip color
varies from black, red, green, blue
or ombre.

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Clothing & Body Modification
 Clothing: Cyber goth fashion consists
of color co-ordinated corsets in
black with a pop of neon colors.
Reflectorized clothes, gothic
dresses and glow in the dark ones are
also very popular. Platform boots we
see from typical goths are the same for
cybergoths. For the head and hair, they
wear futuristic goggles on their
cyberlox.They usually cover up their
face with gas masks.
 Body Modification: Piercings and
scarification are common. Some
embellish themselves with studs and
crystals, others have multiple facial
piercings, while others go for tattoos.
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Punk
 Punk subculture is a movement
that appeared in the mid 70’s and
it was very popular for about a
decade but even today we can still
find its mark all around us.
 It centers on punk rock music but
it also incorporates a large variety
of ideologies and different forms
of expression, just like visual arts,
literature, movies or even dance.
 The most popular type of music in
those times was punk rock-a very
aggressive type of rock that
contains a lot of soul ad passion.
 Punk ideology encourages masses
to take their lives in their own
hands and it promotes the DYI
ethic and the non-conformity.
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Hipster
 The subculture is associated with
independent music, alternative
fashion and lifestyles and
independent political views.
 Hipsters tend to be liberal and
open to everything. Hipsters also
tend to be full of irony and
sarcasm.
 The main rule is that clothes
should look old and vintage. It
should look like a person did not
care what he/she put on in the
morning.
 The whole point of hipsters is that
they avoid labels and being labeled.
However, they all dress the same
and act the same and conform in
their non-conformity.”
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Fashion Subculture as an Design
Inspiration for Fashion Designers
Some of the renowned designers that are bringing subcultures
into the spotlight.
Frederick Lee
 Frederick Lee is one of the many rising stars coming from
Asia, a relatively new entrant in the world of haute
couture.
 His designs are sought after by celebrities, especially his
gowns.
 He has a decidedly gothic influence to his designs, and has
taken home several awards for his impressive work.
 He's dressed celebrities such as Sabrina Van Cleef Ault
and Zoe Tay.

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Stephane Rolland
 Stephane Rolland was the head designer at Balenciaga by
the age of 20, and has since carved himself out quite the
following in the French film scene.
 He's even done work as a costume designer for
'Amadeus', among other things, and was nominated for a
Molier award in both 2006 and 2007.
 Find stars like Rita Ora and Lady Gaga wearing his
imaginative gothic gowns.

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Amato Couture
 A regular on the catwalk at international fashion weeks
including London, Dubai, Los Angeles and Miami, Furne
 One, designer behind the brand Amato Couture, is one of
the most desirable rising talents in the fashion world.
 This is further demonstrated by the long list of celebrities
who include Amato Couture as one of their red carpet
favourites- including Heidi Klum, Jennifer Lopez, Katy
Perry, and Shakira.
 Fashion from this house is dramatic and romantic, with a
decidedly gothic style.

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Gareth Pugh
 In the vein of over-the-top designer Alexander McQueen,
Gareth Pugh's styles are beautifully stylized and unusual,
with a design aesthetic that trends towards the angular
and often includes inflatable pieces.
 Pugh is unafraid of any style that takes his fancy, no matter
how outlandish or unusual.
 His work is often decidedly sculptural, giving the wearer
the look of a gothic statue perched in the vestibule of an
old church.
 Look for his dark designs on celebs like Kylie Minogue,
Beyonce, and Lady Gaga.

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Somarta
 Asian design house, Somarta specializes in skintight
bodysuits work by the likes of Lady Gaga, who wears the
designer in videos and live shows as well as in her
personal life.
 The designer has a very interesting design eye, with a lot
of influence drawn from punk clothing and rock fashion.

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Andre Soriano
 A designer with a definite sense of art and music in
fashion, Andre Soriano was a contestant on Style
network's show 'Styled to Rock' where his clothing was
exposed to the public at large.
 His signature looks include a lot of black leather and
metal, showing the influence of punk rock, old school
goth, and rocker fashion in his designs.
 Look for his styles on Aisha Tyler and Amber Rose.

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Popular Fashion subculture
Trends
 Fashion has always been a way of expression.These
subcultures were formed as breakaways from rigid
societies and communal norms.
 Groups that identified themeselves and adapted
everything that was not “mainstream”.
 While there were tea parties and elegant suits, they stood
apart by wearing ripped jeans and printed Tees.
 While women were asked to dress like ladies the hippies
and punks begged to differ. These sense of identification
soon became a strong fashion statement.

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Popular Subculture Trends
Ripped Jeans Chokers

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Popular Subculture Trends

Fishnet stockings Black nail polish

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Popular Subculture Trends

Tie-dyes Frilled skirts

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Popular Subculture Trends

Bikers Jacket Boots

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 Thankyou
Dream Zone Alambagh & Hazratganj / 9919990551 / 9919977784