CMEC 1 - 4 Case Studies FINAL PERIOD

Saint Joseph Institute of
Technology
Corner Montilla Boulevard and T. Calo Street, Butuan City, 8600 Philippines
Certified : ISO 9001 :2000
Accredited : Philippine Association of Colleges and Universities Commission of Accreditation
Contact Nos : (085) 225-5039, (085) 225-6228, (085) 342-5694, Tele Fax : (085) 815-4248
Website : http://www.sjit.edu.ph
COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY (CBIT)

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION (BSBA)
Major in Human Resource Management (HRM)
and Marketing (MK)
STRATEGIC MANAGEMENT (CMEC 1)

First Semester, Second Term- SY 2021 - 2022
REFERENCE :
STRATEGIC MANAGEMENT MADE SIMPLE, 2015 Edition
By: Felina C. Young
COURSE PROJECT REQUIREMENTS

CASE STUDIES
FINAL PERIOD CASE STUDIES ( 4 Case Studies)
Case Study 1: Violet Dreams
Violet Dreams is a company engaged in the manufacture of dolls, pillows, and stuffed toys; teddy bears,
dogs, rabbits, elephants, whales, and others. Founded 40 years ago, the company started simply as a hobby of
the owner who was then fond of sewing and making small handcrafted giveaways. From then on, Violet Dreams
expanded to what it is today. The company has so far grown, having withstood the economic ups and downs that
the country experienced in the past.
The vision of Violet Dreams is to see that its stuffed are cuddled in the arms of young children while
felling comfort and security. Thus, the company continues to manufacture stuffed toys that are smooth, soft, and
safe to touch. As a result, Violet Dreams’ products are intricately sewn in mellow and calming colors like soft blue,
pink, white, beige, light green, and others. So far, the company has successfully created this market niche.
A sole proprietorship, Violet Dreams has no less than 95 sewers, including designers, cutters,
handcrafters, cleaners, packers, salespeople, and delivery personnel/ Except for the sewers and handcrafters
who are paid by piece, the others are paid weekly or monthly. In addition, Violet Dreams sells its stuffed toys
through its own specialty stores. So far, the company manages 12 outlets each located in one of the leading
malls in the country. Good sales are particularly generated during special occasions like Christmas and
Valentine’s Day.
Although Violet Dreams’ stuffed toys are considered popular birthday girts, maintaining 12 stores have
become very challenging for the company, considering the seasonality of its products. During the company’s lean
months, monetary obligations in terms of rental payment, utilities, and salary wages have become a burden to the
company.
Hired as a Consultant, how can you help the owners of Violet Dreams given the challenges confronting
them? Using Case Analysis, what strategies can you propose to help keep them financially afloat and in time
profitable? Prepare an Action Plan?

JENNY LYN TINDUGAN - NALUPA, PhD, EdD
PROFESSOR: Strategic Management (CMEC 1)
Technology
Case Study 2: Rosewater Hospital
Rosewater Hospital is a medium- sized institution that provides health care and other treatment services
to patients. Situated in Manila, it was founded by a group of professional physicians who joined hands to work for
the community and the sick by providing medical care, therapy, and other forms of medical intervention.
Rosewater Hospital is a four-storey building with 85 beds, The hospital offers varying services in different
departments. The emergency Room is situated on the ground floor; Trauma Room provide acute services,
including a Resuscitation Room Bed; the Cardiology room takes care of heart patients; while newborn babies are
in the Nursery Room. In addition, Rosewater Hospital has an Intensive Care Unit, a Laboratory Room , other
specialized ward, and outpatient departments that serve patients who are not admitted in the hospital. Common
support units include a pharmacy, pathology, and radiology units, the Admission, Records, Information
Technology, and Accounting Offices, a canteen for dinning services, and the Maintenance, Facilities, and
Security Departments. It likewise has a Doctor’s Ward where freelance physicians treat their patients in their own
clinics. In other words, Rosewater Hospital is a complete hospital.
The Hospital has 289 employees: physicians, nurses, assistant, managers, staff, maintenance, guards,
and other personnel with specialized function. Some work for eight hours while others work on a 12-hour shift. In
a nutshell, the employees are highly competent, approachable, and patient; hospital charges are reasonable with
quality service. Furthermore, the admission rate vis-a-vis the number of available hospital beds is 58%.
Given this admission rate of 58%, Rosewater Hospital has to deal with high electric bills, considering that
all rooms are air-conditioned. Secondly, the wages and salaries of their employees are fixed costs regardless of
the number of patients admitted. Thirdly, Rosewater hospital is compelled by law to admit any patient even if the
person is not able to make a deposit payment.
Hired as a Consultant,what suggestions can you give the Chief Executive Officer of Rosewater Hospital
to deal with these financial challenges? Prepare an Action Plan.

Technology
Case Study 3: Security Agency Philippines
Security Agency Philippines is a privately owned and operated business enterprise aimed at providing
safety and security to individuals, premises and buildings, and businesses. It hires professional investigators,
security guards and security personnel- their roles being to undertake reconnaissance for cases that need
careful scrutiny and to protect their persons or points of interest against theft, fire, kidnapping, carjacking,
vandalism, and other unwanted and illegal activities. These security personnel can be unarmed or armed.
However, most of them are armed. The bulk of the business of Security Agency Philippines is pacing security
guards in different establishments.
To work for the security agency, one has to have acquired a degree in military, criminology, or public
safety, or a non-degree certificate that will assure that the individual is equipped with the training expected of said
career. In addition, the work hour schedule of security guards is standardized at 12 hours (one shift), or eight (8)
hours shift + four (4) hours overtime. They are generally not allowed to sleep and sit down, having to stand all
the time unless they are on a break. In many instances, security guards work straight 24 hours and if a fellow
employee is absent or not a available, they may have to work for an additional 12 hours or 36 hours in all.
Currently, Security Agency Philippines is performing well. It has 320 security employees supplying the
needs of 50 customers. Its clientele base is significantly increasing. Demand is high. Its patrons are satisfied with
the security services the agency provides. However due to these pressing business opportunities and obligations,
there is a need to hire more security employees. Given the very specific security employment requirements,
availability of manpower continuously poses a challenge to the agency.
As the Security Consultant of Security Agency Philippines, what strategies can you suggest to address
the issues confronting the company? Prepare an Action Plan.

Technology
Case Study 4: Royal Airlines
Royal Airlines is a local budget airline company. With 22 small fleets serving domestic routes in the
country, the airline company continues to enjoy open sky privileges. Compared to regular airlines, Royal Airlines
charges lower rates as typical of budget airlines. No food is served on board unless one desire to order and pay
for it.
The goal of Royal Airlines is to attract as many travelers as possible, thinking that volume or higher seat
rate can compensate for the low prices being charged. So far, the company has gone into aggressive marketing.
Promotions are printed in leading daily newspapers and website booking has been highly encouraged. In fact,
Royal Airlines has its own membership club. It is their effective way of continuously touching base with its
customers while informing them of great travel discounts. Patronized by many customers, Royal Airlines has
been relatively successful. The seats are almost always filled up, their pilots are efficient and very capable; their
stewards and stewardesses are friendly and service- oriented,, the plane are clean and in good working
conditions.
However, Royal Airlines has significant customer problem. In many instances, the planes of Royal
Airlines are late in taking off and in landing. This has created great dissatisfaction among its traveling public.
As the Marketing Manager, how do you intend to solve this problem? Recommend strategies to tackle
this issue by preparing an Action Plan.
Prepared by:

Technology
JENNY LYN T. NALUPA, PhD, EdD

Professor, CMEC 1 - Strategic Management


CMEC 1 - 4 Case Studies FINAL PERIOD

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Saint Joseph Institute of

COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY (CBIT)

STRATEGIC MANAGEMENT (CMEC 1)

COURSE PROJECT REQUIREMENTS

FINAL PERIOD CASE STUDIES ( 4 Case Studies)

Case Study 1: Violet Dreams

COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY (CBIT)

Case Study 2: Rosewater Hospital

COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY (CBIT)

Case Study 3: Security Agency Philippines

COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY (CBIT)

Case Study 4: Royal Airlines

COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY (CBIT)

JENNY LYN T. NALUPA, PhD, EdD

COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY (CBIT)

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