1.

THE SURVEY CONDUCTED IN BELAGANJ OVER THE POPULATION OF 1124

HOUSEHOLDS WHERE 10000-20000 HAVE 13%, 20000-3000 HAVE 31% 30000-40000
HAVE 21%,4000-00000 HAVE 8%AND ABOVE 50000 HAVE 11%
.THE SURVEY CONDUCTED IN KRISHNAPLR OVER POPULATION 1145
HOUSEHOLDS WHERE 10000-20000 HAVE 14%,20000-30000 HAVE 240000-40000 HAVE
4@00-50000

Limited household water supply connection

 Extremely Low penetration level of Tap Water in villages.

 Major chunk of HHDs are still relying on Hand Pumps as their source for drinking water.
 Major number of health issues related to water is because of from consumption of
untreated source of water.
 Consumption of contaminated water is main issue.
• Extremely low level of tap water penetration in the villages.
• Most HHDs still use hand pumps as a source of drinking water.
• The greatest number of water-related health problems are due to the consumption of an
untreated water source.
• The main problem is the consumption of contaminated water.

Executive summary
The CocaCola Company (TCCC) was the largest company in the non-alcoholic beverages
industry and was began selling CocaCola soft drinks in the United States since 1886. TCCC has
a well managed distribution network and its products is available to over 200 countries around
the world. In June 2013, TCCC launched a new product called Coke life. The TCCC product
coke life is sweetened with stevia leaf extract and contains 35% less sugar than CocaCola
Classic. When TCCC launched Coke Life, the soft drink market was very competitive and was
shrinking in part due to concerns about non-alcoholic drinks contributing to obesity and type 2
diabetes. At the same time, government and industry are striving to reduce obesity and tackle
overweight. Prior to the launch of Coke Life has complemented, TCCC's established CSD
product line including CocaCola Classic, Diet Coke, and coke life made from stevia leaf extract
and contained 35% less sugar than CocaCola Classic. The TCCC said that "Coke Life is for
adults looking for a great tasting coke but with the least amount of sugar and calories than
TCCC's other CSDs. By positioning TCCC's top brands, Coke life as a complement to the
current product line has responded to consumer needs with natural sweeteners, with fewer
kilojoules and sweet from natural sources." a great choice of taste. Subsequently, TCCC
launched multi-channel communication campaigns to influence consumer tastes and preferences
to launch Coke as in different markets around the world. TCCC sales decreased by 2.4%
compared to 2013. Even the market was shrinking, the successful launch of Coke life, has
increasing the sales rapidly across all the segment. However, the life of Coca-Cola has been
criticized by claiming its health produced by TCCC. Affected by government interventions,
such as the introduction of special taxes and warning labels, consumption of soft drinks had
slowed down considerably, prompting major soft drink manufacturers to introduce "green"
changes in the industry to the alternative of their traditional drinks. Did Coke Life have a chance
to succeed? Or was it just a “greenwashed” product in a segmented market?