Introduction

Chowgule Industries Ltd.

The Automobile Division of Chowgule Industries Ltd. is engaged in the Vehicle

Dealership business. It has the dealerships for
1. Maruti range of cars In Goa, Pune and Sangli
2. Swaraj Mazda Light Commercial vehicles in Goa.

Maruti Dealership
Chowgules have 3S – Sales, Service and Spares, dealerships of Maruti vehicles in Goa,
Pune and Sangli.
In Goa the main Maruti showroom is in Panjim and there is a Sales outlet at the
workshop in Fatorda, Margao. The sales volume of Maruti cars from Goa is around 4200
vehicles per year. The Main service centre is located at Fatorda, Margao. The workshop
has 20 bays for servicing with an average daily service load of 50 to 60 vehicles. The
accident repair section is also located on the same premises. There is also a 6 bay
workshop in Panjim with a service load of around 20 vehicles per day.

MARUTI UDYOG LTD.

Maruti Udyog Ltd (MUL) is the largest car manufacturer in the country with a
market share of over 80 per cent in the car industry. It is a joint sector
corporation setup by the Government of India and Suzuki Motor Corporation,
Japan. Although the company is a clear leader, it faces threats from new entrants
into car industry. It is a leading four-wheeler automobile manufacturer in South
Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It
was the first company in India to mass-produce and sell more than a million cars.
It is largely credited for having brought in an automobile revolution to India. It is
the market leader in India. On 17 September 2007, Maruti Udyog was renamed to
Maruti Suzuki India Limited. The company's headquarters remain in Gurgaon,
near Delhi.
The company was incorporated in 1981 to take over the assets of the erstwhile
Maruti Ltd. Maruti Ltd set up in June 1971 had been wound up by a High Court
order in 1978. The assets of Maruti Ltd were then acquired by the Government
under the Maruti Ltd (Acquisition And Transfer of Undertakings Act, 1980).

In the year 1982, the government signed a joint venture agreement with Suzuki Motor
Corporation of Japan. Suzuki's stake had risen from 26% to 40% in 1987. Suzuki's stake
went up once again to 50.25% in 1992. Between August 1997 and June 1998, there
were severe tensions between the two partners over the issue of appointment, of the
managing director of the company. This was resolved in June 1998.The first product,
Maruti 800 was launched in 1984. In 1985, the all-terrain vehicle Gypsy was launched
and Maruti sold its 50,000th vehicle. The Maruti 1000 was launched in 1990 and the
Zen in 1993.The company manufactures passenger cars at its factory in Gurgaon,
Haryana. Its installed capacity of 350,000 vehicles is expected to rise to 450,000 in the
year 1999. The company's models include the 800cc small car, Esteem, Zen and Gypsy.