Business project

By-Viet-Y10

The first logo was created by Ronald Wayne, one of which co-founded
Apple in the early days in 1976. However, this logos use did not last very
long. SteveSteve Jobs, who undertook many roles at Apple for the
business of design, decided he was going to explore something new for the
logo, something different. Steve Jobs wanted the Apple name and logo to
be fused as one. Steve Jobs soon hired a graphic designer by the name of
Rob Janoff, who then created the now classic and world-renowned logo of
the bitten apple. Which is used until now.
  Why i chosen apple brand ?
I choose apple because it is very famous brand, and many people know . Apple represent for
luxury, nowday every one usually want to have one decide of apple like an iphone. Also they
have a diverse range of devices: Iphone, Ipod, Apple watch, MacBook, Airpod... and they
support for each other very well. Last thing is their services and support is long and good.

 What is it' target and who also like this brand ?

Apple target is usually rich people who have a lot of money. People like this just want to show
how rich and luxury they are. Other people also buy this product because they want to
experience nwe technology like new IOS, new camera, new apps...

 Is it satisfy to my need or want ?

Yes it is satisfy my want is very good. I buy an IPhone one year ago and i still you it until now, it
is still smooth even if nearly two years old.

 Primary, secondary, tertiary industry?

Apple is a secondary, tertiary industry. They produce their goods and services at factories
where they are made (secondary). Also, they sell their products and make services of them
( tertiary)Their products could be used for purposeful uses, such as schooling or work activities.
The goods that make are useful transportation, most of their goods come with a GPS and
internet(tertiary).

 What COVID 19 effect to income and output of Apple?

COVID 19 has a lot of effect on Apple inc. First, they have to delay the iPhone 9 concerts. This
is ,never good news because they need to keep update their products every correct time or
customers will go away. Also, their output is going down too, the reason is they have to reduce
the number of iPhone 11 pro max products because of some factories have to close. Even if
outputs are going down but their income is still stable. It sounds a bit nonsense right but it true
because of iPhone 11 is too good until now they have sold 75 million units. Another income in
this month of Apple is iPhone 9, engage will make a hot trend of this year.
Sources:

https://www.thelogocreative.co.uk/apple-logo-evolution-it-all-started-with-a-
fruit/
https://prezi.com/gylhtthvv7d1/what-industry-does-it-belong-to/
https://www.google.com/url?
sa=t&source=web&rct=j&url=https://wccftech.com/apple-iphone-11-sales-
increase-iphone-11-pro-max-sales-
dropping/&ved=2ahUKEwip7ozzr9XoAhW5L6YKHaYnBmYQFjALegQIDRAK&usg=A
OvVaw2WjZfW6_zs0v3nB4C-RLEP