Market Segmentation di ako familiar dito hahahaha mamaya try ko gawan.

Target Market

Driptea’s target market was a 14 to 30 years old, particularly among the group of students. This age
group and segment are significant because if they are reached, they can enhance profitability and
market demand. Milk tea stores may now be found practically everywhere, since almost all young
people, including the elderly, are enamored with the beverage. And Driptea Milk Tea is one of the
famous milk tea shop here in Laguna. Milk Tea is the standard for many, and it’s got merits of its own.
And for those students who loves milk tea, they will also represent the company's brand by being tidy,
and quality-oriented. The current market is made up of diverse socioeconomic backgrounds and ages,
with the teen and young adult age group being the most dominant. Driptea Milk Tea is a recognized
brand or trademark that can guarantee you with success.

Differentiation

Driptea has a lot of flavors it can surely satisfied your cravings. New Series of milk tea offered and
available anytime. Coffee Series and Thai Series are the newest flavors. More frozen coffee tastes and
diet alternatives are included in the marketing plan. By releasing various varieties of the same high-
quality product, this will assist to broaden the market. Seasonal and promotional tastes have performed
successfully in the past and are still being advertised. It also provides discounts on other occasions, such
as Mother's Day and Father's Day. Driptea will give you a discount on any occasion. The goal of Driptea is
to keep the items fresh. Your daily dose of milk tea with love.

Positioning

Driptea already has a good online presence, but it might benefit from further exposure from both
employees and consumers. All the empoyees is easy to talk and always ready to communicate.
Positioning yourself more aggressively in the media will aid with visibility and will also serve as
advertising. The firm is positioned as reasonably priced with excellent and high-quality items. For the
target customer group, the Facebook page is a valuable resource. And because now it is pandemic and
dangerous to come out, Driptea provides safe and orderly service by delivering door to door.