50 Stats

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You Need to Know About
Online Reviews
1 92% 11 21 31 41
On average, a Reviews of 50 or
94% of consumers consumer will look at more, per product
29% 29% have read 94% would use a over 10 information 4.6% can mean a 4.6%
92% of consumers now reviews on a tablet
business with a sources before increase in
read online reviews four star rating making a purchase conversion rates

2 12 22 32
Over half of young
42
33% believe all 63% of customers
40% of consumers 51% of consumers people aged 18 to 34
local businesses are more likely to
form an opinion by will select a local say they trust online
should have
reading just one 40% websites designed 33% 51% business if it has reviews more than 18-34 make a purchase
from a site which 63%
to three reviews positive reviews the opinions of
for mobile has user reviews
friends and family

105% customers are more

3 13 23 33 43 likely to purchase while
61% are more 105% visiting, when site visitors
Star rating is the likely to contact 80% trust reviews 88% of online
88% interact with both
1 61% shoppers incorporate
# number one factor
used by consumers
a local business if as much as personal
reviews into their reviews and customer
they have a mobile recommendations
to judge a business purchase decision 11% $ questions and answers,
optimized site 80% and spend 11% more than
visitors who don’t interact

4 14 24 34 44
44% say a review 40% of consumers 48% will visit a Consumers who read
reviews on a smartphone
127% Reviews produce
must be written company’s website
form an opinion by 48% 18%
within one month
to be relevant 1 40% reading one to
three reviews
after reading
positive reviews
are 127% more likely to
buy than those who
an average of 18%
uplift in sales
read reviews on desktops

5 15 25 35 45
68% say positive 73% of consumers 23% will visit the
23% Reviews are especially 64% of consumers
important for local
reviews make form an opinion by business premises searches as they
64% would read online
68% them trust a local reading up to 73% reviews when
business more six reviews
directly after reading
positive reviews
10% influence up to 10% purchasing
of the ranking technology items

Only reviews from

6
43% of 16 26 36 and family are
friends 46of
68%
consumers
88% of consumers trusted more than consumers trust
search a 9% of consumers
form an opinion by online review. Reviews reviews more 68%
business by
reading up to
88% will phone a business
from experts and when they see
reviews at least after reading positive
one time per
ten reviews 9% reviews celebrity endorsements both good and
are less trusted than bad scores
month
online reviews

Between one and

7 17 27 37 47 three bad online
60% of consumers 95% of consumers 30% of consumers
Only 12% are suspect censorship assume online reviews would be
60% have searched a
prepared to 95% enough to deter
business at least 12% or faked reviews reviews are fake 67%
six times per year
read more than when they don’t 30% if there are no 67% of shoppers
10 reviews see bad scores negative reviews from purchasing a
product or service

8 18 28
27% Reliability (27%), 38three online
The 48of people
86%
Only 9% of 26% of consumers expertise (21%) and platforms dedicated will hesitate to
consumers professionalism (18%) 86%
never search for
say it’s important 26% 21% remain the most
to reviews with the
most global traffic
purchase from a
that a local business business that has
important attributes
a business online responds to its reviews 18% to consumers
are: Yelp, Tripadvisor, negative online
and Foursquare 3 reviews

58% of consumers
9 19 29 $ 39 said they have 49
Only 14% of More consumers are 58% recently (within the
Number of
73%
73% have read 14% consumers would interested in “good value”
past five years)
reviews posted
online reviews consider using a than before, while less are every minute by
on a desktop business with a one concerned about the SUBMIT REVIEW began leaving more
and more online
26,380 Yelp users is
or two star rating “expertise” of a business 26,380
reviews based upon
customer service

Word of mouth is 100% of customers

10 38% have read 20 30 still the most popular
40make over
who 50
If a business
resolves its issue
57% of consumers
online reviews on would use a 57% method of $150,000 annually quickly and
mobile internet recommendation claim to leave reviews
vs 24% on a 38% business with a
for consumers when it comes to a
efficiently, 95% of
unhappy customers
95%
three star rating
mobile app despite a 2% drop poor customer service
year over year experience 100% return to your
business