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MContent WhitePaper V2.15
MContent WhitePaper V2.15
Tokenizing content for the world’s biggest crypto based content platform.
In brief, this is a content revolution for the people, by the people, connecting content creators,
consumers and investors from all around the globe in one platform.
MISSION STATEMENT
Creating a collaborative content ecosystem that self
funds & fuels the creation, trade, consumption and
production of content around the world.
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VISION STATEMENT
Fueling a content revolution by creating scalability,
mass adaption & crowdfunding using the power of
fintech and blockchain.
MContent is utilizing the power of blockchain to interconnect the world of content creators with
a potential pool of global investors. In the years to come, MContent will be established as the
platform that changes the lives of those who have the potential, the capability but do not have
an audience. By providing them access to a dynamic and self-sustaining funded ecosystem,
we will enable not just the content creators but also provide indirect employment opportunities
to the hundreds of associated professionals within the film, music & content creation industries.
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WHY TOKENIZED
2 HUMAN CAPABILITY
3 AUTOMATED USERBASE
4 STAKEHOLDERS OF SUCCESS
token holders
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TOKENOMICS
• MCONTENT is a tokenized content creation platform launched on Binance Smart Chain Proof
of Staked Authority protocol
0x799e1cf88a236e42b4a87c544a22a94ae95a6910
TOTAL SUPPLY
10 Quadrillion tokens
15
FIVE PERCENT
10 INITIAL BURN
Taken for LP building 3 Quadrillion tokens
5% 30%
4% 10%
FOUR PERCENT TEN PERCENT
Content Creators Fund (“CCF”) Transaction fee
1%
ONE PERCENT
Redistributed to all holders
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REDISTRIBUTED TO ALL HOLDERS
In order to seed marketing and longevity of the project, MContent conducted three private sale
rounds followed by a DxSale. The Liquidity Pool has an initial lock one year from launch.
The specifics of each round and amount raised is outlined below.
DxSale
2,800BNB
THE MAXIMUM
95% LP LOCKED
FOR ONE YEAR
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CONTENT CREATORS FUND
The MContent Token is being launched with an initial seed fund of $1 million in the content
creators pool through its sponsors. The tokenomics have been designed in a way that there is
a 4% contribution to the CCF every time there is a buy or sell transaction. In addition, 10% of
the initial supply has been locked into the dedicated CCF wallet.
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BUSINESS LINES
1 MSEED
Crowd funding is the foundation stone of MContent MSeed which funds thousands of
content creators & allows them to pursue their dream projects.
2 MORIGINALS
Products that will define the legacy of MContent and announce our arrival to the world
through global scale films, web-series, short films & documentary projects.
3 MBROWSE
The browser function of MContent which would transform into a leading over the top
platform in the years to come using the power of MSeed and MOriginals content.
4 MTRADE
The marketplace offering of MContent allowing content creators and owners to trade,
auction, buy & sell content with a global audience of buyers and sellers.
5 MWORK
The co-creation and requisitioning space that will allow global content creators and their
clients to meet all their sourcing & transactional needs.
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EARLY ACHIEVEMENTS
MSEED GLOBAL
TRACKER LISTINGS
REALITY SHOW
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MCONTENT MOBILE APP
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POWER OF AN IDEA
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MORIGINALS
D EEP D IV E
The property of MOriginals will be designed by MContent ExCo and will be
funded according to concept and production scale
Highlighting the epic fight between the World Bank and El Savador in a captivating twenty
minutes drama documentary filmed in South America in Spanish. The production house
that has been appointed for this project is Villain Studios from the Netherlands.
2 CRYPTO SINGH
Featuring the life of Crypto Singh filmed in South Asia. This is the story of love, passion
and friendship that inspires an entire generation of entrepreneurs in India. MOriginals
is currently finalizing the production partners and cast.
This film showcases crypto boys and their bling toys filmed in Africa. This show aims to
uncover the rise of the crypto economy within the African region and the impact on the
young generation within.
4 WEN LAMBO
The life of “5 friends 5 traders” in a comedy series filmed in the Middle East. The
shortlisted production house is Media Triangle Dubai in association with ArabGT.
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MSEEDS
For evey thousand applications we will fund fifty creators projects
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MARKETING ROADMAP
BETA
PLATFORM Releasing with the Token Launch
DOXXING Completed
PRESS &
BLOGS Over one hundred publications
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MEDIA ROOM
CLICK ON THUMBNAIL TO P LAY V ID EO
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YEAR ONE ROADMAP
JUNE 2021
Q2 2022
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BEST IN CLASS TEAM
FO U N D E R & C EO
The Founder & CEO of MContent works as a Chief Marketing Officer in one of the largest Business
Conglomerates in Dubai, United Arab Emirates currently managing the portfolio of more than
twenty international & regional brands. He has over two decades of experience in Marketing,
Digital Innovation, Media & Entertainment and is a true believer in disruption. The founder
unveiled his identity from the set of MSeed: The World’s First Reality Show for Content Creators.
TARIQ NASEER
H E A D O F B U S I N E S S M A R K E TI N G
A Marketing wizard with over eleven years of progressive responsibilities in marketing leadership
roles for leading multinational corporations managing Middle East and North African territories.
Expertise in strategic thinking, business planning, identifying and maximizing opportunities
across diverse business sectors.
RAMI ZAHER
Head of Digital and Creative Development with over twenty years of extensive experience with
a leading creative vision, identity & brand creation, strategy and implementation. A digital and
creative enthusiast who excels at creating digital platforms and has been the lead creative &
digital development force behind various global brands. As an entrepreneur throughout his
career, Rami has served government, business and private clients leading the development of
digital platforms.
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HAMZA KHAN
H E A D O F O P E R ATI O N S
Hamza is a young entrepreneur currently completing his degree with Hult International Business
School in London. Previously, he was studying in the USA then the UK before relocating back to
Dubai, UAE. At a young age, Hamza has shaped multiple start-ups and businesses, also been
associated with global organisations.
AHMED DANNOURA
B R A N D E D P RO D U C TI O N S L E A D
Being a film maker at heart, Ahmed as worked on various projects in the world. Working direclty
under the marketing division, Ahmed leads all the branded productions and promotional content
creation for MContent. Based in Gulf, Ahmed has done production projects for hundreds of
organisations during his career.
H E A D O F TO K E N M A R K E TI N G
Living in Canada Franky started his career as a Quality Assurance tester for Activision, working on
games like Call of Duty: Ghosts, Call of Duty: Black Ops II and 007: Legends. Franky then moved
to front-end development and ended up in digital marketing because it was his passion. Franky
speaks three languages, which has helped him to make a name for himself and allowed him
to work on huge crypto projects. As a digital enthusiast he has worked everything from small
startups to the provincial governments.
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HAMZA ANSARI
C HIE F O F CO N TE N T & E X EC U TI V E P RO D U C E R
Hamza has successfully produced content and programming in his career which spans sixteen
years. Abreast with the fast-changing trends of the dynamic global content industry, Hamza has
a problem solving & solutions oriented mind with his ability to manage branded shows and also
live broadcast projects makes him successful in this field. He was the first producer to successfully
launch a global simulcast for the state television.
RYAN RIVIERA
Strategic BSC start-up Advisor experienced in industry, producing impactful and original content
and working internally with key stakeholders. Networking with influential industry partners,
contributing to the team through proven leadership and growing brand awareness. Personal
background in military and paramilitary work in multiple countries, making connections across
the globe.
HASSAAN AZHAR
Hassaan has been a branded entertainment specialist for fifteen years. His partnership
development and communication skills at GroupM enabled him to create a partner brand list
consisting of the biggest multi-national brand names, such as Pepsi, Unilever and Nestle, just
to name a few, bringing the divisions led by him amongst the biggest profit centers for GroupM
worldwide.
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FAISAL BAIG
H E A D O F G LO BA L CO N TE N T
Born in a family of successful film makers and having studied at Boston’s Berklee College of Music;
Faisal has a deep instinct and understanding of story telling in both Visual and Audio mediums.
He has worked extensively in entertainment, corporate and social sectors as a Producer, Writer,
Project Head and Composer for an esteemed client base across the continents. He brings twenty
four years of experience, optimistic energy, creative passions and technical skills to MContent.
CRAIG MCCARTHY
HE A D O F CO M M U N I C ATI O N S & P RO O F R E A D E R
Craig has worked in Sales & Marketing, administration and personal assistant roles within
corporate businesses, in the United Kingdom for over three decades. A proven track record of
working with Ultra-High-Net-Worth Individuals, very senior and high-profile individuals in private,
family and corporate environments. Within his blockchain tenure, Craig has established himself
as an individual who is respected by the community and has an eye for detail.
M E N TO R & E X EC U TI V E P RO D U C E R
Mohammed is an Emmy Award winning filmmaker with a career spanning over a decade. He
has worked on hard hitting documentaries across the globe and has recently pivoted towards
development. He enjoys projects that depict multiculturalism as witnessed through historic
context. At MContent he works as a Mentor and an Executive Producer for the MOriginals content.
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AUDIT
In order to ensure the security and safety of users, MContent has committed to a comprehensive
security audit from Solidity Finance. All MContent contracts have been open-source since
launch in July 2021 can be view on Github. In addition to allowing the public to examine the
contract code, there are several planned code audits, bug bounties on the contracts, and
penetration tests planned for Mcontent and beta products. All audit results and applicable
post-mortem actions will be made publicly available.
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FAQ’S
1. WHAT IS $MCONTENT IN A NUTSHELL?
An automated self-sustaining collaborative ecosystem that fuels content creation and also rewards the
investors. In summary, $MCONTENT is the content revolution powered by Blockchain.
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6. OTHER THAN SEED FUNDING FOR CONTENT CREATORS, WHAT OTHER
FUNCTIONS WILL THE $MCONTENT PLATFORM HAVE?
The Content Creators Fund is an essential part of the $MCONTENT ecosystem however, this is just one of
the many functionalities that the platform will offer. In the long run, this platform aims to become a self-
sustaining community driven ecosystem that will fuel the creation, trade, consumption, and production
of content around the globe. The functionalities on the platform will include content seeding, buying,
selling, NFT trading, co-creation, requisitioning, publishing, streaming, consumption and so much more.
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11. WHAT IS A FOCUS TOPIC AND WHY IS “MASS ADOPTION OF BLOCKCHAIN”
THE FIRST FOCUS TOPIC?
$MCONTENT will always allocate a percentage of the Content Creators Fund for the original projects
as this will ensure long term sustainability and profitability for the project. Every quarter there will 3-4
global original projects funded by $MCONTENT. The first focus topic is block chain mass adoption as it
ties in with the purpose of our existence. We are trying to fuel the content revolution using the power of
blockchain and mass adoption is the greatest need of the hour for the crypto world. We will be creating
powerful original content on the subject in order to tell the entire world about the huge potential of the
blockchain via exceptional storytelling, original humour and music. All $MCONTENT Token Holders will
get a free subscription to the Beta Platform as well as a free 3 month subscription to the full platform.
13. HOW WILL THE TOKEN HOLDERS BENEFIT FROM THE GROWING
SUBSCRIPTION BASE?
30% of all platform subscription revenues will be re-distributed to the token holders in the following manner:
• 15% of net revenues to be used for Manual Token Burn benefiting all token holders
• 15% to be redistributed to all token holders through airdrops
$MCONTENT will become a hybrid of Crowdfunding, Netflix and Youtube all in one where content
creators, viewers, users and token holders all have a stake in the platform as well as all the content
being created. As a content creator or publisher, you will become part of an ecosystem where your
followers/fans/supporters can pay you in $MCONTENT tokens.
Upto $5,000 for short films * All the financial allocations of MOriginal content will be
evaluated according to the concept and production scale.
Upto $20,000 for feature length films *
MOriginals properties will be designed by Mcontent ExCo and
Upto $200,000 for web series * presented to the mentors before kick off. These properties
will be developed in collaboration with content creators/
* any genre/category companies that have proven track records of global experience
and specialist expertise
17. HOW DOES THE CONTRACTING WORK? WHO HAS THE IPAND OWNERSHIP
OF THE CONTENT BEING PRODUCED & WHAT IS THE COMMUNITY REPAY
PROGRAM?
Community Trust is the biggest component of our agreement with content creators and will supersede
all legal bindings. Every selected content creator will be required to make a vow to the community
in the LIVE AMA to ensure his/her full commitment to the community repay program. As part of the
community repay program, 30% of all consolidated earnings by the content creator or film maker
from the funded project will need to be reinvested into the Content Creators Fund. If $MCONTENT
completely funds your content, the community repay program will be calculated as 30% of the full
revenue, however, if the project is partly funded then the community repay amount will be calculated
on pro-rata (30% of consolidated profits times $MCONTENT’s funding percentage in the project). The
contractual bindings will entitle $MCONTENT to shared IP rights, shared ownership on all content being
produced and it will also include Digital Rights Ownership for publishing the produced content on the
$MCONTENT platform. The digital airing rights for $MCONTENT will be exclusive where a project is fully
funded by our Content Creators Fund and the digital rights will be non-exclusive in cases where the
project is partly funded by $MCONTENT.
19. HOW WILL I BE PAID IF MY SEED FUND PROJECT GETS APPROVED? WILL
PAYMENT BE DISBURSED TO MY ACCOUNT IN MY LOCAL CURRENCY?
During the initial period, the fund will be disbursed in any crypto currency of choice for the content
creator including BTC, ETH or BNB, minus conversion rates and relative bank charges. However once
$MCONTENT is listed on major exchanges like Binance, all outgoing payments will only be executed
with the $MCONTENT token. For exceptional cases where the content creator or film maker does not
have access to withdraw blockchain amounts, $MCONTENT will make arrangements to have the funds
delivered to them, in the local currency, into their bank account, as a NET amount (minus the conversion
rates and bank charges).
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21. WHAT ARE THE COMMUNITY GUIDELINES?
No nudity, hate speech, suicide, self-harm, child safety concern, violent or graphic content. Content on
political subjects or matters of widespread public divide will be analysed carefully by the mentoring
committee.
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TOKEN DISTRIBUTION
5% 0.9% 0.6%
7.5%
10%
37.5%
10%
28.5%
Burn Wallet
0x000000000000000000000000000000000000DEAD
Existing Token Holders
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IMPORTANT NOTICE
Please read this and the following sections Any agreement between the Distributor
entitled “Disclaimer” and “FAQ’s” carefully. and you as a purchaser and in relation to
The capital value of units within the fund can any sale and purchase, of MContent Token
fluctuate and units can go down as well as / Coin (as referred to in this Whitepaper) is
up and it’s not guarateed. If you are in any to be governed by only a separate document
doubt as to the actions you should take, you setting out the terms and conditions (the
should always consult your Independent “T&Cs”) of such agreement. In the event of
Financial Advisor (“IFA”) before making any any inconsistencies between the T&Cs and
investments. this Whitepaper, the former shall prevail.
No regulatory authority has examined or
MContent Token is not intended to constitute approved of any of the information set out
securities in any jurisdiction. This Whitepaper in this Whitepaper. No such action has been
does not constitute a prospectus or offer of or will be taken under the laws, regulatory
document of any sort and is not intended requirements, or rules of any jurisdiction. The
to constitute an offer of securities or a publication, distribution, or dissemination
solicitation for investment in securities in of this Whitepaper does not imply that the
any jurisdiction. applicable laws, regulatory requirements,
or rules have been complied with. There are
This Whitepaper does not constitute or risks and uncertainties associated with the
form part of any opinion on any advice to MContent project and / or the Distributor and
buy or sell, or any solicitation of any offer their respective businesses and operations,
by the distributor / vendor of M Content with the MContent Token. This Whitepaper,
Digital Marketing Limited to purchase any any part thereof and any copy thereof must
MContent Token / Coin nor shall it or any not be taken or transmitted to any country
part of it, nor the fact of its presentation, where distribution or dissemination of this
form the basis of or be relied upon in Whitepaper is prohibited and / or restricted.
connection with, any contract or investment
decision. The distributor will be an affiliate of No part of this Whitepaper is to be
MContent and will deploy all proceeds of the reproduced, distributed, or disseminated
sale of MContent Tokens to fund MContent’s without including this section and the
project, businesses and operations. following sections entitled “Disclaimer” and
“FAQs.”
No person is bound to enter into any contract
or binding legal commitment in relation
to the sale and purchase of the MContent
Token and no cryptocurrency or other form
of payment is to be accepted on the basis of
this Whitepaper.
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DISCLAIMER
This is a limited report on our findings based on our analysis, in accordance with good industry
practice as at the date of this report, in relation to cybersecurity vulnerabilities, issues in the
framework and algorithms based on smart contracts, the details of which are set out in this
report. In order to get a full view of our analysis, it is crucial for you to read the full report. While
we have done our best in conducting our analysis and producing this report, it is important
to note that you should not rely on this report and cannot claim against us on the basis of
what it says or doesn’t say, or how we produced it. It is important for you to conduct your own
independent research and consult your own IFA before making any decisions.
By reading this report or any part of it, you agree to the terms of this disclaimer. If you do not
agree to the terms, then please immediately cease reading this report, and delete & destroy
any and all copies of this report downloaded and / or printed by you or your third parties.
This report is provided for information purposes only and on a non-reliance basis and does not
constitute investment advice. No one shall have any right to rely on the report or its contents,
M Content Digitial Marketing Limited and its affiliates owe no duty of care towards you or any
other person, nor does M Content Digitial Marketing Limited or its affiliates make any warranty
or representation to any person on the accuracy or completeness of this report. This report
is provided “as is”, without any conditions, warranties or other terms of any kind except as
set out in this disclaimer, and hereby excludes all representations, warranties, conditions and
other terms (including, without limitation, the warranties implied by law of satisfactory quality,
fitness for purpose and the use of reasonable care and skill) which, but for this clause, might
have effect in relation to the report. Except and only to the extent that it is prohibited by law, M
Content Digitial Marketing Limited hereby excludes all liability and responsibility, and neither
you nor any other person shall have any claim against M Content Digitial Marketing Limited,
for any amount or kind of loss or damage that may result to you or any other person (including
without limitation, any direct, indirect, special, punitive, consequential or pure economic loss
or damages, or any loss of income, profits, goodwill, data, contracts, use of money, or business
interruption, and whether in delict, tort (including without limitation negligence), contract,
breach of statutory duty, misrepresentation (whether innocent or negligent) or otherwise under
any claim of any nature whatsoever in any jurisdiction) in any way arising from or connected
with this report and the use, inability to use or the results of use of this report, and any reliance
on this report.
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THANK YOU
If you believe in something from the
bottom of your heart with a good intent,
all the divine forces in the universe will
start working together to make it happen.