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THE WORLD’S FIRST

CONTENT MARKET PLACE


POWERED BY BLOCKCHAIN

WHITE PAPER V2.14


THE BIG IDEA
Creating a collaborative content ecosystem that self funds & fuels the creation, trade,
consumption and production of content around the world.

Tokenizing content for the world’s biggest crypto based content platform.

In brief, this is a content revolution for the people, by the people, connecting content creators,
consumers and investors from all around the globe in one platform.

MISSION STATEMENT
Creating a collaborative content ecosystem that self
funds & fuels the creation, trade, consumption and
production of content around the world.

THE CONTENT REVOLUTION IS GROWING

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
VISION STATEMENT
Fueling a content revolution by creating scalability,
mass adaption & crowdfunding using the power of
fintech and blockchain.

GIVING HOPE TO MANY


The announcement of MContent has struck the world of content creators as a new wave of hope
and as a promising ray of light. Each year, millions of film makers and potential content creators
graduate from film schools and content academies around the world. Only less than 5% of these
high potential candidates receive the funding they require to start their first professional project
and therefore 95% of these aspiring film makers or content creators end up in alternate careers
to meet their needs.

MContent is utilizing the power of blockchain to interconnect the world of content creators with
a potential pool of global investors. In the years to come, MContent will be established as the
platform that changes the lives of those who have the potential, the capability but do not have
an audience. By providing them access to a dynamic and self-sustaining funded ecosystem,
we will enable not just the content creators but also provide indirect employment opportunities
to the hundreds of associated professionals within the film, music & content creation industries.
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WHY TOKENIZED

1 INVESTMENT & SCALE

• Shared ownership across the platform

• Global outreach from day one

• Seed scalability with large investor base

2 HUMAN CAPABILITY

• Combined experience of many decades

• Content creators & blockchain specialists

• Strong volunteer base

3 AUTOMATED USERBASE

• Accessing a 200,000 plus userbase upon platform launch

• Content monetization from day one

• Global content consumption

4 STAKEHOLDERS OF SUCCESS

• Creating a stakeholding for content creators, film

makers, YouTubers, artists, musicians, celebrities and

token holders

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
TOKENOMICS
• MCONTENT is a tokenized content creation platform launched on Binance Smart Chain Proof
of Staked Authority protocol

• All transactions within the official MCONTENT smart contract

0x799e1cf88a236e42b4a87c544a22a94ae95a6910

take a 10% transaction tax and disperse it in the following manner:


» 4% is allocated to the Content Creators Fund (“CCF”) which is used in various ways to fund
and pay for content creation within the platform
» 5% is taken in order to build the Liquidity Pool on PancakeSwap further securing the price
floor
» 1% is redistributed to all MContent holders, generating passive income over time
• All transactions are limited under 1% of total supply to mitigate price volatility
• Due to the initial burn of 30% total supply, MContent is hyper deflationary in nature as the 1%
reflections occur with every transition

TOTAL SUPPLY
10 Quadrillion tokens

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FIVE PERCENT
10 INITIAL BURN
Taken for LP building 3 Quadrillion tokens

5% 30%

4% 10%
FOUR PERCENT TEN PERCENT
Content Creators Fund (“CCF”) Transaction fee

1%

ONE PERCENT
Redistributed to all holders

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
REDISTRIBUTED TO ALL HOLDERS
In order to seed marketing and longevity of the project, MContent conducted three private sale
rounds followed by a DxSale. The Liquidity Pool has an initial lock one year from launch.
The specifics of each round and amount raised is outlined below.

Round A Round B Round C


69BNB 200BNB 209BNB

DxSale
2,800BNB

THE MAXIMUM
95% LP LOCKED
FOR ONE YEAR

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
CONTENT CREATORS FUND
The MContent Token is being launched with an initial seed fund of $1 million in the content
creators pool through its sponsors. The tokenomics have been designed in a way that there is
a 4% contribution to the CCF every time there is a buy or sell transaction. In addition, 10% of
the initial supply has been locked into the dedicated CCF wallet.

What is the address of the CCF wallet?


 
0x38A294f69ce947573bea45D94FbC450109FabBb5
 
As per our conservative estimate by the business team, the value of the MContent Tokens within
the CCF is expected to be more than $50 million within the first month of launch meaning that
the platform will be able to sponsor thousands of film makers and content creators around
the world.
 
Over the years, with the growth of the platform; the CCF will have enough funds to fuel a
content revolution through a self-sustaining ecosystem powered by blockchain.
 
The platform will also have content trading and requisitioning functions where a fixed
percentage on all platform transactions will be returned into the CCF. Also, there is a payback
mechanism in all funding contracts where the artists will return 30% of their consolidated
earnings into the CCF. With the increasing Dollar value from the 4% transaction contribution
into the CCF, the token will also grow in value.

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
BUSINESS LINES
1 MSEED
Crowd funding is the foundation stone of MContent MSeed which funds thousands of
content creators & allows them to pursue their dream projects.

2 MORIGINALS
Products that will define the legacy of MContent and announce our arrival to the world
through global scale films, web-series, short films & documentary projects.

3 MBROWSE
The browser function of MContent which would transform into a leading over the top
platform in the years to come using the power of MSeed and MOriginals content.

4 MTRADE
The marketplace offering of MContent allowing content creators and owners to trade,
auction, buy & sell content with a global audience of buyers and sellers.

5 MWORK
The co-creation and requisitioning space that will allow global content creators and their
clients to meet all their sourcing & transactional needs.

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
EARLY ACHIEVEMENTS

MCONTENT FOUNDER DOXXED

MORIGINALS FIRST FILM EXCHANGE LISTINGS

MSEED GLOBAL
TRACKER LISTINGS
REALITY SHOW

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MCONTENT MOBILE APP

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POWER OF AN IDEA

THE STRONGEST COMMUNITY OF 10K PEOPLE

BRAND BUILDING & MARKETING

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MORIGINALS
D EEP D IV E
The property of MOriginals will be designed by MContent ExCo and will be
funded according to concept and production scale

1 EL SALVADOR VS. THE WORLD BANK

Highlighting the epic fight between the World Bank and El Savador in a captivating twenty
minutes drama documentary filmed in South America in Spanish. The production house
that has been appointed for this project is Villain Studios from the Netherlands.

2 CRYPTO SINGH

Featuring the life of Crypto Singh filmed in South Asia. This is the story of love, passion
and friendship that inspires an entire generation of entrepreneurs in India. MOriginals
is currently finalizing the production partners and cast.

3 BIG BOYS ON THE BLOCK

This film showcases crypto boys and their bling toys filmed in Africa. This show aims to
uncover the rise of the crypto economy within the African region and the impact on the
young generation within.

4 WEN LAMBO

The life of “5 friends 5 traders” in a comedy series filmed in the Middle East. The
shortlisted production house is Media Triangle Dubai in association with ArabGT.

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
MSEEDS
For evey thousand applications we will fund fifty creators projects

SHORTS FEATURE FILM WEB SERIES

• Upto $5,000 for short films *

• Upto $20,000 for feature length films *

• Upto $200,000 for web series *

* any genre / category

PHASE 1 FOCUS: INDEPENDENT FILM MAKERS

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
MARKETING ROADMAP

NYC (Completed), LA, London, Singapore,


BILLBOARDS
Amsterdam, Dubai, Toronto

FILM MAKERS Over one hundred shoutouts from mentors,


/ CELEBRITIES film makers, and celebrities

RISING Five hundred shortlisted Elevator Pitches from applicants


TALENT will be used as marketing to attract more content creators

BETA
PLATFORM Releasing with the Token Launch

DOXXING Completed

PRESS &
BLOGS Over one hundred publications

Twitter, Telegram, Discord, Facebook,


SOCIALS
Instagram, Reddit, YouTube

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
MEDIA ROOM
CLICK ON THUMBNAIL TO P LAY V ID EO

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
YEAR ONE ROADMAP

JUNE 2021

aIntro Website Launch


aTeam Introduction
aTechRate Audit
aMarketing & Billboard
aMentor & Celebrity Sign Ups
aBeta Platform Sneak Peak
aDoxxing Phase One
aAnnouncements From Mentors Committee
Q3 2021 aFirst MOriginals Signing

aBeta App Launched


aBSC Token Launch
aBKEX Listing
aCoinGecko Listing
aBitmart Listing
aGithub Listing
• MSeed Reality Show
aSolidity Finance Audit
aDoxxing Phase Two Q4 2021
• Corporate Restructuring
aCMC Listing
aMega Exchange Listings x 2 • Launch of MTrade, MBrowse and MWork
• First Fifty Projects Funded • Global Inductions
• First Four MOriginals Promotions & BTS • Contracting Structure with Producers
• Production Phase One • Full Platform Launch with Complimentary
• International Partnered Talent Hunt Subscription to Token Holders
• PD Advanced Implementation • First Ten Projects Publishing
• Billboards & Publications • International Publishing Partnerships
• International Corporate Establishment
Q1 2022

• Membership Expansion Program


• Payment Gateway Integration
• MContent Short Film Producers Awards
• Global Creators & Buyers Conference
• First MContent Original Webseries Release

Q2 2022

• Major Over The Top Collaborations


• MOriginals First Film Release
• MContent Music Album Launch
• MContent YouTubers Global Awards
• MContent Documentary Awards

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
BEST IN CLASS TEAM

UMAIR MASOOM USMANI

FO U N D E R & C EO

The Founder & CEO of MContent works as a Chief Marketing Officer in one of the largest Business
Conglomerates in Dubai, United Arab Emirates currently managing the portfolio of more than
twenty international & regional brands. He has over two decades of experience in Marketing,
Digital Innovation, Media & Entertainment and is a true believer in disruption. The founder
unveiled his identity from the set of MSeed: The World’s First Reality Show for Content Creators.

TARIQ NASEER

H E A D O F B U S I N E S S M A R K E TI N G

A Marketing wizard with over eleven years of progressive responsibilities in marketing leadership
roles for leading multinational corporations managing Middle East and North African territories.
Expertise in strategic thinking, business planning, identifying and maximizing opportunities
across diverse business sectors.

RAMI ZAHER

HEAD OF BRANDING & DESIGN

Head of Digital and Creative Development with over twenty years of extensive experience with
a leading creative vision, identity & brand creation, strategy and implementation. A digital and
creative enthusiast who excels at creating digital platforms and has been the lead creative &
digital development force behind various global brands. As an entrepreneur throughout his
career, Rami has served government, business and private clients leading the development of
digital platforms.

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HAMZA KHAN

H E A D O F O P E R ATI O N S

Hamza is a young entrepreneur currently completing his degree with Hult International Business
School in London. Previously, he was studying in the USA then the UK before relocating back to
Dubai, UAE. At a young age, Hamza has shaped multiple start-ups and businesses, also been
associated with global organisations.

AHMED DANNOURA

B R A N D E D P RO D U C TI O N S L E A D

Being a film maker at heart, Ahmed as worked on various projects in the world. Working direclty
under the marketing division, Ahmed leads all the branded productions and promotional content
creation for MContent. Based in Gulf, Ahmed has done production projects for hundreds of
organisations during his career.

FARUK “FRANKY” KASTRATI

H E A D O F TO K E N M A R K E TI N G

Living in Canada Franky started his career as a Quality Assurance tester for Activision, working on
games like Call of Duty: Ghosts, Call of Duty: Black Ops II and 007: Legends. Franky then moved
to front-end development and ended up in digital marketing because it was his passion. Franky
speaks three languages, which has helped him to make a name for himself and allowed him
to work on huge crypto projects. As a digital enthusiast he has worked everything from small
startups to the provincial governments.

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HAMZA ANSARI

C HIE F O F CO N TE N T & E X EC U TI V E P RO D U C E R

Hamza has successfully produced content and programming in his career which spans sixteen
years. Abreast with the fast-changing trends of the dynamic global content industry, Hamza has
a problem solving & solutions oriented mind with his ability to manage branded shows and also
live broadcast projects makes him successful in this field. He was the first producer to successfully
launch a global simulcast for the state television.

RYAN RIVIERA

HE A D O F PA RTN E R S H I P S & M O D E R ATI O N

Strategic BSC start-up Advisor experienced in industry, producing impactful and original content
and working internally with key stakeholders. Networking with influential industry partners,
contributing to the team through proven leadership and growing brand awareness. Personal
background in military and paramilitary work in multiple countries, making connections across
the globe.

HASSAAN AZHAR

C HIEF O F I N N OVATI O N & E X EC U TI V E P RO D U C E R

Hassaan has been a branded entertainment specialist for fifteen years. His partnership
development and communication skills at GroupM enabled him to create a partner brand list
consisting of the biggest multi-national brand names, such as Pepsi, Unilever and Nestle, just
to name a few, bringing the divisions led by him amongst the biggest profit centers for GroupM
worldwide. 

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FAISAL BAIG

H E A D O F G LO BA L CO N TE N T

Born in a family of successful film makers and having studied at Boston’s Berklee College of Music;
Faisal has a deep instinct and understanding of story telling in both Visual and Audio mediums.
He has worked extensively in entertainment, corporate and social sectors as a Producer, Writer,
Project Head and Composer for an esteemed client base across the continents. He brings twenty
four years of experience, optimistic energy, creative passions and technical skills to MContent.

CRAIG MCCARTHY

HE A D O F CO M M U N I C ATI O N S & P RO O F R E A D E R

Craig has worked in Sales & Marketing, administration and personal assistant roles within
corporate businesses, in the United Kingdom for over three decades. A proven track record of
working with Ultra-High-Net-Worth Individuals, very senior and high-profile individuals in private,
family and corporate environments. Within his blockchain tenure, Craig has established himself
as an individual who is respected by the community and has an eye for detail.

MOHAMMAD ALI SHEIKH

M E N TO R & E X EC U TI V E P RO D U C E R

Mohammed is an Emmy Award winning filmmaker with a career spanning over a decade. He
has worked on hard hitting documentaries across the globe and has recently pivoted towards
development. He enjoys projects that depict multiculturalism as witnessed through historic
context. At MContent he works as a Mentor and an Executive Producer for the MOriginals content.

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
AUDIT
In order to ensure the security and safety of users, MContent has committed to a comprehensive
security audit from Solidity Finance. All MContent contracts have been open-source since
launch in July 2021 can be view on Github. In addition to allowing the public to examine the
contract code, there are several planned code audits, bug bounties on the contracts, and
penetration tests planned for Mcontent and beta products. All audit results and applicable
post-mortem actions will be made publicly available.

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
FAQ’S
1. WHAT IS $MCONTENT IN A NUTSHELL?
An automated self-sustaining collaborative ecosystem that fuels content creation and also rewards the
investors. In summary, $MCONTENT is the content revolution powered by Blockchain.

2. WHAT IS THE CENTRAL IDEA & CORE PURPOSE?


We are building a collaborative content ecosystem with the core purpose of seed funding, incubating
and curating film makers, YouTubers and content producers around the world. This platform will create
direct financing and investments for deserving content creators, film professionals and media artists
who have the talent but not the resources giving them access to global investors as well as a global
audience.

3. HOW WILL THESE CONTENT CREATORS BE FUNDED?


$MCONTENT is being launched with an initial seed fund of $1 Million in the Content Creators Fund
through its sponsors. The tokenomics have been designed in a way that there is a 4% contribution
to the Content Creators Fund every time there is a buy or sell transaction. With this function within
the deployment contract, the value of the Content Creators Fund is expected to be more than $50
Million within the first month of launch meaning that the platform will be able to sponsor thousands
of film makers and content creators around the World. The platform will have a content trading and
content requisitioning function where a fixed percentage of all transaction income will be returned to
the Content Creators Fund. There is a payback mechanism in all funding contracts where the Content
Creators will return 30% of their consolidated earnings back into the Content Creators Fund. Therefore,
the Content Creators Fund will continually grow with the increasing value of the token, as the dollar
value of the 3% Transaction Contribution will keep flourishing.

4. WHO IS GOING TO DECIDE WHICH CONTENT CREATORS WILL GET THE


ALLOCATION FROM THE FUND?
We believe that the Content Creators Fund does not belong to the $MCONTENT Team but it is actually
owned by the community and by our early investors. We are building a team of mentors including senior
film makers, artists and content creators who will form a committee making all seed funding decision
and it will be held accountable in front of the community. These experts will review all applications and
will present the shortlisted applications to the investment community in live AMAs. Every shortlisted
applicant from around the world will have created a video “Elevator Pitch” for the investors and the
committee which will then air all of these shortlisted proposals in front of the investment community
during the AMAs. Subsequently there will be a vote conducted on discord and telegram prior to every
seed fund allocation to any deserving Content Creator.

5. WHO ARE THE MEMBERS OF THE MENTORING COMMITTEE AND HOW


MANY APPLICATIONS HAVE BEEN RECEIVED TILL NOW?
Hundreds of established Content Creators have announced their support towards this exceptional
initiative and hundreds of aspiring Content Creators around the world have already submitted their
applications for pre-qualification to the Content Creators Fund that has been setup by $MCONTENT.
We will be revealing the names of our official mentoring committee very soon.

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
6. OTHER THAN SEED FUNDING FOR CONTENT CREATORS, WHAT OTHER
FUNCTIONS WILL THE $MCONTENT PLATFORM HAVE?
The Content Creators Fund is an essential part of the $MCONTENT ecosystem however, this is just one of
the many functionalities that the platform will offer. In the long run, this platform aims to become a self-
sustaining community driven ecosystem that will fuel the creation, trade, consumption, and production
of content around the globe. The functionalities on the platform will include content seeding, buying,
selling, NFT trading, co-creation, requisitioning, publishing, streaming, consumption and so much more.

7. WHEN WILL I GET MY TOKENS?


Presales A, B will get 50% of their tokens, within 30 minutes of launch minus the 10% disbursement tax
and then the remaining 50% of their tokens, seven(7) days later, also minus the 10% disbursement tax.
Presale C buyers will get all their tokens within 30 minutes of launch with the same deduction of 10%.
The 10% tax is inbuilt into the smart contract so it applies to every disbursement from the developers
wallet.

8. WHEN WILL THE PLATFORM BE LAUNCHED AND WHERE WILL IT BE


AVAILABLE?
Version 1.0 (Beta Version) of the platform will has been launched in July 2021 whereas the fully functional
platform will be launched in January 2022. The platform will be available on the web, The Apple Store
and Google Play.

9. HOW IS $MCONTENT’S SEED FUNDING DIFFERENT FROM ANY REGULAR


CROWD FUNDING WEBSITE?
The concept of crowd funding is usually associated with charity, a start-up company or a one-time
collection. The Content Creators Fund is not a charitable transaction as the investors (or token holders)
have a substantial inherent benefit in this investment. The content investors in this case are contributing
to an exceptional cause and at the same time receiving substantial gains on their investment as the
growth of this ecosystem will reap multiple financial rewards for the investors including but not limited
to, the fast track token price appreciation that is anticipated.

10. IF ALL THE MONEY WILL BE GIVEN TO ASPIRING CONTENT CREATORS


HOW WILL $MCONTENT AS A PLATFORM MAKE MONEY?
The platform’s revenue streams will be as follows:
• Monthly Subscription from platform users (Token Holders to be exempted from initial subscription)
• The platform will also allow for content trading, auctioning and requisitioning. All ecommerce
transactions on the platform will have a fixed commission percentage for $MCONTENT which will be
equally distributed between the platform development and the Content Creators Fund.
• $MCONTENT is working on a separate revenue line named “MCONTENT ORIGINALS” which will comprise
all of our original projects created under direct supervision of the $MCONTENT with complete IP and
content rights belonging to the platform. The initial $MCONTENT originals already sourced include an
original film, an original comedy web series, an original YouTube show and an original music album.
These projects have already been initiated and are highlighted in our Q3 focus topic which is “Mass
Adoption of Blockchain throughout the World”.
• In-App and web advertising revenue will also be a significant source of funds

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11. WHAT IS A FOCUS TOPIC AND WHY IS “MASS ADOPTION OF BLOCKCHAIN”
THE FIRST FOCUS TOPIC?
$MCONTENT will always allocate a percentage of the Content Creators Fund for the original projects
as this will ensure long term sustainability and profitability for the project. Every quarter there will 3-4
global original projects funded by $MCONTENT. The first focus topic is block chain mass adoption as it
ties in with the purpose of our existence. We are trying to fuel the content revolution using the power of
blockchain and mass adoption is the greatest need of the hour for the crypto world. We will be creating
powerful original content on the subject in order to tell the entire world about the huge potential of the
blockchain via exceptional storytelling, original humour and music. All $MCONTENT Token Holders will
get a free subscription to the Beta Platform as well as a free 3 month subscription to the full platform.

12. WILL THE TOKEN HOLDERS GET FREE PLATFORM SUBSCRIPTION?


All $MCONTENT Token Holders will get a free subscription to the Beta Platform as well as a free 3
month subscription to the full platform.

13. HOW WILL THE TOKEN HOLDERS BENEFIT FROM THE GROWING
SUBSCRIPTION BASE?
30% of all platform subscription revenues will be re-distributed to the token holders in the following manner:
• 15% of net revenues to be used for Manual Token Burn benefiting all token holders
• 15% to be redistributed to all token holders through airdrops

14. WHAT MAKES $MCONTENT DIFFERENT FROM OTHER CONTENT


PLATFORMS LIKE YOUTUBE, NETFLIX, AMAZON PRIME ETC?
The greatest differentiator is that $MCONTENT is blockchain based unlike the other media platforms.
Furthermore, $MCONTENT will have a never-ending original content funnel because of the blockchain
integration as well as ongoing seed funding supply to deserving content creators.

$MCONTENT will become a hybrid of Crowdfunding, Netflix and Youtube all in one where content
creators, viewers, users and token holders all have a stake in the platform as well as all the content
being created. As a content creator or publisher, you will become part of an ecosystem where your
followers/fans/supporters can pay you in $MCONTENT tokens.

15. IS THERE A FUNDING CAP FOR $MCONTENT?


MSeed MOriginals

Upto $5,000 for short films * All the financial allocations of MOriginal content will be
evaluated according to the concept and production scale.
Upto $20,000 for feature length films *
MOriginals properties will be designed by Mcontent ExCo and
Upto $200,000 for web series * presented to the mentors before kick off. These properties
will be developed in collaboration with content creators/
* any genre/category companies that have proven track records of global experience
and specialist expertise

Current allocations are as follows:


Upto $5,000 for youtube series
Upto $15,000 for shortfilms
Upto $100,000 for web series
Upto $200,000 for film
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16. IF MY PROJECT COSTS HIGHER THAN THE FUNDING CAP AM I STILL
ELIGIBLE?
We understand that during the initial period the Funding Cap may not be sufficient to cover the full cost
of many deserving projects. In such cases, once approved, content creators will have the opportunity
to source the remaining fund from alternative streams. However, the financial modelling of the project
needs to be presented to the $MCONTENT mentoring committee for them to endorse the costing of
every project, whether fully or partially sponsored.

17. HOW DOES THE CONTRACTING WORK? WHO HAS THE IPAND OWNERSHIP
OF THE CONTENT BEING PRODUCED & WHAT IS THE COMMUNITY REPAY
PROGRAM?
Community Trust is the biggest component of our agreement with content creators and will supersede
all legal bindings. Every selected content creator will be required to make a vow to the community
in the LIVE AMA to ensure his/her full commitment to the community repay program. As part of the
community repay program, 30% of all consolidated earnings by the content creator or film maker
from the funded project will need to be reinvested into the Content Creators Fund. If $MCONTENT
completely funds your content, the community repay program will be calculated as 30% of the full
revenue, however, if the project is partly funded then the community repay amount will be calculated
on pro-rata (30% of consolidated profits times $MCONTENT’s funding percentage in the project). The
contractual bindings will entitle $MCONTENT to shared IP rights, shared ownership on all content being
produced and it will also include Digital Rights Ownership for publishing the produced content on the
$MCONTENT platform. The digital airing rights for $MCONTENT will be exclusive where a project is fully
funded by our Content Creators Fund and the digital rights will be non-exclusive in cases where the
project is partly funded by $MCONTENT.

18. I AM A CONTENT CREATOR WHO ALREADY HAS PRODUCED CONTENT.


HOW DO I EARN MONEY FROM THIS PLATFORM BY UPLOADING MY
CONTENT? WHAT IS THE MONETIZATION POLICY?
Existing content owners will be able to either sell their content on our platform or publish their content
for our viewers or subscribers. The platform will be monetizing all content consumption through
advertising revenue, whereas the content owners will be compensated in the form of tokens that they
will earn with every view. The initial Pay Per View model (PPV) will be announced with the launch of the
beta version and the tokens will be paid to the content creator upon every 100 views.

19. HOW WILL I BE PAID IF MY SEED FUND PROJECT GETS APPROVED? WILL
PAYMENT BE DISBURSED TO MY ACCOUNT IN MY LOCAL CURRENCY?
During the initial period, the fund will be disbursed in any crypto currency of choice for the content
creator including BTC, ETH or BNB, minus conversion rates and relative bank charges. However once
$MCONTENT is listed on major exchanges like Binance, all outgoing payments will only be executed
with the $MCONTENT token. For exceptional cases where the content creator or film maker does not
have access to withdraw blockchain amounts, $MCONTENT will make arrangements to have the funds
delivered to them, in the local currency, into their bank account, as a NET amount (minus the conversion
rates and bank charges).

20. WHEN WILL THE FIRST SEED FUND ALLOCATION BE ANNOUNCED?


The first of the seed fund allocations will be announced in the first week of July 2021 after the live
applications have been voted for in the AMA as described in Q4

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21. WHAT ARE THE COMMUNITY GUIDELINES?
No nudity, hate speech, suicide, self-harm, child safety concern, violent or graphic content. Content on
political subjects or matters of widespread public divide will be analysed carefully by the mentoring
committee.

22. WHO ARE THE TEAM AND SPONSORS BEHIND $MCONTENT?


The team consists of a diverse group of multi-talented individuals with strong leadership profiles coming
together to inspire a content revolution. The sponsors behind $MCONTENT comprise of a group of
established investors based in the UAE, USA and Canada who have a vision to change the global content
landscape in the years to come.

23. WHEN CAN WE MEET THE TEAM?


Twelve of the team members are already doxed and their information is up on the $MCONTENT website.
The founders and sponsors also reveal their identities with the platform launch. The doxed core team
members will be available on live video and voice chat to give further confidence to the $MCONTENT
community.

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
TOKEN DISTRIBUTION
5% 0.9% 0.6%

7.5%

10%

37.5%

10%

28.5%

Burn Wallet
0x000000000000000000000000000000000000DEAD
Existing Token Holders

Exchange Listings & Blockchain Migration


0x38a294f69ce947573bea45d94fbc450109fabbb5
Content Creators Fund Wallet
0xee8d0803ab1fc744318a12499fdd41fcf43e344d
Private Investors Wallet (Locked for Six Months)
0x2d045410f002a95efcee67759a92518fa3fce677
Marketing Wallet
0x7e0e6ccafcee5b0e13bb1dc95e110d76df20e125
DxSale Unclaimed Tokens
0x2fd4a80172e0554cfdca1cb7160a2d43a33e0f7c
PancakeSwap Tax
0xb5845706c2b380b09ddd4a5576c8f2a472509c6d

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© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
IMPORTANT NOTICE
Please read this and the following sections Any agreement between the Distributor
entitled “Disclaimer” and “FAQ’s” carefully. and you as a purchaser and in relation to
The capital value of units within the fund can any sale and purchase, of MContent Token
fluctuate and units can go down as well as / Coin (as referred to in this Whitepaper) is
up and it’s not guarateed. If you are in any to be governed by only a separate document
doubt as to the actions you should take, you setting out the terms and conditions (the
should always consult your Independent “T&Cs”) of such agreement. In the event of
Financial Advisor (“IFA”) before making any any inconsistencies between the T&Cs and
investments. this Whitepaper, the former shall prevail.
No regulatory authority has examined or
MContent Token is not intended to constitute approved of any of the information set out
securities in any jurisdiction. This Whitepaper in this Whitepaper. No such action has been
does not constitute a prospectus or offer of or will be taken under the laws, regulatory
document of any sort and is not intended requirements, or rules of any jurisdiction. The
to constitute an offer of securities or a publication, distribution, or dissemination
solicitation for investment in securities in of this Whitepaper does not imply that the
any jurisdiction. applicable laws, regulatory requirements,
or rules have been complied with. There are
This Whitepaper does not constitute or risks and uncertainties associated with the
form part of any opinion on any advice to MContent project and / or the Distributor and
buy or sell, or any solicitation of any offer their respective businesses and operations,
by the distributor / vendor of M Content with the MContent Token. This Whitepaper,
Digital Marketing Limited to purchase any any part thereof and any copy thereof must
MContent Token / Coin nor shall it or any not be taken or transmitted to any country
part of it, nor the fact of its presentation, where distribution or dissemination of this
form the basis of or be relied upon in Whitepaper is prohibited and / or restricted.
connection with, any contract or investment
decision. The distributor will be an affiliate of No part of this Whitepaper is to be
MContent and will deploy all proceeds of the reproduced, distributed, or disseminated
sale of MContent Tokens to fund MContent’s without including this section and the
project, businesses and operations. following sections entitled “Disclaimer” and
“FAQs.”
No person is bound to enter into any contract
or binding legal commitment in relation
to the sale and purchase of the MContent
Token and no cryptocurrency or other form
of payment is to be accepted on the basis of
this Whitepaper.

28
© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
DISCLAIMER
This is a limited report on our findings based on our analysis, in accordance with good industry
practice as at the date of this report, in relation to cybersecurity vulnerabilities, issues in the
framework and algorithms based on smart contracts, the details of which are set out in this
report. In order to get a full view of our analysis, it is crucial for you to read the full report. While
we have done our best in conducting our analysis and producing this report, it is important
to note that you should not rely on this report and cannot claim against us on the basis of
what it says or doesn’t say, or how we produced it. It is important for you to conduct your own
independent research and consult your own IFA before making any decisions.

By reading this report or any part of it, you agree to the terms of this disclaimer. If you do not
agree to the terms, then please immediately cease reading this report, and delete & destroy
any and all copies of this report downloaded and / or printed by you or your third parties.

This report is provided for information purposes only and on a non-reliance basis and does not
constitute investment advice. No one shall have any right to rely on the report or its contents,
M Content Digitial Marketing Limited and its affiliates owe no duty of care towards you or any
other person, nor does M Content Digitial Marketing Limited or its affiliates make any warranty
or representation to any person on the accuracy or completeness of this report. This report
is provided “as is”, without any conditions, warranties or other terms of any kind except as
set out in this disclaimer, and hereby excludes all representations, warranties, conditions and
other terms (including, without limitation, the warranties implied by law of satisfactory quality,
fitness for purpose and the use of reasonable care and skill) which, but for this clause, might
have effect in relation to the report. Except and only to the extent that it is prohibited by law, M
Content Digitial Marketing Limited hereby excludes all liability and responsibility, and neither
you nor any other person shall have any claim against M Content Digitial Marketing Limited,
for any amount or kind of loss or damage that may result to you or any other person (including
without limitation, any direct, indirect, special, punitive, consequential or pure economic loss
or damages, or any loss of income, profits, goodwill, data, contracts, use of money, or business
interruption, and whether in delict, tort (including without limitation negligence), contract,
breach of statutory duty, misrepresentation (whether innocent or negligent) or otherwise under
any claim of any nature whatsoever in any jurisdiction) in any way arising from or connected
with this report and the use, inability to use or the results of use of this report, and any reliance
on this report.

29
© COPYRIGHT 2021. M CONTENT DIGITAL MARKETING LTD. ALL RIGHTS RESERVED.
THANK YOU
If you believe in something from the
bottom of your heart with a good intent,
all the divine forces in the universe will
start working together to make it happen.

Paulo Coelho - Adaptation

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