P. O.

Box 9705 Jeddah, 21423 Cell: +966 544044161

Saudi Arabia Email: abdallahdehlawi@gmail.com

AbdallahDehlawi
Objective:

To obtain a challenging position in a challenging environment where I can learn as

well as contribute towards achieving its goals.

Achievements:

• Guinness World Record World Largest Biscuit Cake by Memories Biscuits. 2019.
• Guinness World Record on 89th National Day World Largest Saudi Flag by Al Noor. 2019.
• 14th Islamic Summit convenes in Makkah. 2019.

Work Experience: (25 years of professional experience in various industries)

• PhD Advertising Agency 2020 – Present

Sales MANAGER
Responsibilities: -
• Developing strategic business and sales plans, ensuring company goals are met.
• Initiating and coordinating development of action plans to enter new markets.
• Assisting in implementing marketing plans.
• Reviewing performances of account executives and helping them improve sales.
• Maintaining records of sales and pricings.
• creating and presenting proposals.

• TSS Advertising exhibit & Event Promotion. 2017 – 2020

Sales MANAGER

Toy’s Expertise:
1- Knowledge of material and measurements,
2- Suggestion for selecting the material to the client.
3- Fabrication, branding, installation.

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 My clients:
1- Toy triangle.
2- Samaco toys.
3- Hasbro.
4- Spacetoon.
5- Toys ‘R’ us.
6- Al khairat.
7- Shooting star.

Responsibilities:
•Timelines and budgets are adhered to in promotional activities.
•Show and individual targets met as set out by Group Marketing Manager & Exhibition Manager.
•Marketing KPI report.
•Create and implement an integrated marketing strategy for the entire exhibition including
exhibitor, conference and visitor campaign.
•Set out and monitor entire budget, drop schedule and media plan.
•Use the full marketing mix to promote the exhibition and conferences in accordance with the
marketing strategy from Exhibitor promotion through to Visitor promotion.
•Analysis of previous marketing campaigns and execute targeted selections on internal database
system.
•Identify appropriate media partners and associations and negotiate barter deals to maximize
event exposure.
•Ensure show websites are fully up to date with latest information.
•Set up media deals with external organizations to ensure maximum exposure at lowest cost to
show budget.
•Strategic database build.
•Manage PR agency in co-ordination with the Exhibition Director/Manager.
•Coordinate the design and production of all marketing collateral, including sales brochures,
conference brochures, visitor tickets, print advertisements, web banners/emails etc.
•Use new media tools such as social platforms to create new marketing channels.
•Copy write and proof all marketing materials in conjunction with Exhibition Director/Manager.
•Update and adhere to agreed marketing budget.
•Provide KPI reports for update meetings with Group Marketing Manager & Exhibition Manager.
•Manage and co-ordinate all external suppliers including Print, Mailing House, Design and
Research.
•Manage and co-coordinate internal departments such as conference production, tele sales,
database, web.
•Provide any other reporting information as required by show team.
•Perform any other duties as commensurate with the grade and level of responsibility.

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• Raisa Travel Services 2013 – 2017
Recruitment Consultant Jeddah, Saudi Arabia

Responsibilities:
▪ Interviewing and liaising with candidates to determine their personal strengths and job
requirements.
▪ Matching candidates to jobs.
▪ Providing advice on the career opportunities in the markets we serve, including how to
improve a CV.
▪ Briefing candidates on suitable roles and preparing them for interviews.
▪ Managing the recruitment process, from the initial interview through to the offer being
made. You will also facilitate negotiations between the client and candidate, such as
salary and start date, and provide feedback before and after interviews.
▪ Maintaining the candidate database and promoting jobs to new and existing candidates.
▪ Introducing suitable candidates to new and existing clients.

▪ Developing long term relationships with clients by building an understanding of their

structure, culture, hiring needs and preferences.
▪ Supplying carefully selected shortlists of candidates.
▪ Designing and running recruitment campaigns including the creation of advertisements.
▪ Managing the recruitment process in full from registering a vacancy to the arrival of the
successful recruit.

• Hafiz Contracting Est. 2012 – 2013

Factory Coordination Manager Bahra, Saudi Arabia

Responsibilities:

▪ Manage Coordination between sales and production team.

▪ Control projects material budgets.
▪ Control production hours according to project budget.
▪ Manage HR & Payroll for factory staff.
▪ Manage Maintenance schedules & coordinate with maintenance vendors.
▪ Coordinating with outside consultants in terms of negotiation of contracts, scope &
guidance.
▪ Organize basic project requirements, identify necessary resource needs, develop
implementation schedule, implement and manage on-going needs to ensure long term
project and system success.
▪ Responding to telephone or personal requests and complaints using individual judgment
based on experience and knowledge or referring to supervisor when necessary.
▪ Comply and report technical information; schedules and assists with design
development, meetings, schedule selection, design and
construction budget development and/or status and site surveys.

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• Mothmir Corporation 2010 – 2012
Purchasing Manager & Assistant Project Manager Jeddah , Saudi Arabia

Responsibilities:

▪ Establish foreign and domestic suppliers while negotiating the lowest prices.
▪ Study sales records and inventory levels.
▪ Place orders and checking shipment & control departmental budgets.
▪ Analyze market conditions, assisting in the planning of sales promotions, aiding
executives in order to decide the nature of the sale.
▪ Approve and issue purchase orders in accordance with company policy and negotiated
terms and conditions.
▪ Discuss defective or unacceptable new goods or services with users, vendors and others
to determine cause of problem and take corrective and preventative action.
▪ Plan, develop and buy materials, parts, supplies and equipment in a timely and cost
effective way; timely manner while maintaining appropriate quality standards and
specifications.
▪ Assist in evaluation and solution of potential field problems, referring them to Project
manager.
▪ Assist in plan and spec analysis in order to provide clear, trackable and coordinated
interpretations of the design/drawings for construction.
▪ Perform additional assignments and responsibilities as assumed or requested by
supervision.
▪ Understand and perform document control functions in accordance with on-site policy
and procedures.

• Roshanco (owned by HRH Prince Mohammad bin Abdallah Al Saud) 2007 – 2010
Purchasing Manager Jeddah, Saudi Arabia

Responsibilities:

▪ Draft bid specifications and requests bid proposals from vendors.

▪ Administer contracts for major purchases.
▪ Supervise and direct purchasing functions such as product/service research, vendor
selection, price and contract terms negotiation and purchase order completion.
▪ Prepare budget estimates and monitor departmental expenditures.
▪ Identify high-margin opportunities for additional product offerings through market
research and networking with customers, vendors, and the academic community.
▪ Source products and raw materials at quality and cost standards consistent with
company business objectives.
▪ Analyze market conditions, assisting in the planning of sales promotions, aiding
executives in order to decide the nature of the sale.
▪ Discuss defective or unacceptable new goods or services with users, vendors and others
to determine cause of problem and take corrective and preventative action.

• HRH Prince Mohammad bin Abdallah Al Saud 2005 – 2007

Personnel Assistant Jeddah, Saudi Arabia

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 Responsibilities:
▪ Manage multiple projects as assigned by HRH related to diverse lines of business,
community, and personal interests with inter-related activities and relationships.
▪ Coordinating calendar, travel, meeting, and schedule arrangements for HRH & business
partners. Includes initiating contact and securing appointments and facilities as
appropriate.
▪ Working closely with other team members to assure the HRH’s preparation for
meetings, presentations or other engagements.
▪ Handling financial and accounting matters for HRH with confidentiality.
▪ Preparing and sending business and private correspondence.
▪ Handling petty cash, checkbooks, stamps & other valuables with complete
responsibility.

• La Terrace (Italian Restaurants) 2005 – 2007

Purchasing Manager Jeddah, Saudi Arabia

Responsibilities:

▪ Establish foreign and domestic suppliers while negotiating the lowest prices.
▪ Study sales records and inventory levels.
▪ Place orders and checking shipment & control departmental budgets.
▪ Analyze market conditions, assisting in the planning of sales promotions, aiding
executives in order to decide the nature of the sale.
▪ Approve and issue purchase orders in accordance with company policy and negotiated
terms and conditions.
▪ Discuss defective or unacceptable new goods or services with users, vendors and others
to determine cause of problem and take corrective and preventative action.
▪ Supervise and direct purchasing functions such as product/service research, vendor
selection, price and contract terms negotiation and purchase order completion.
▪ Identify high-margin opportunities for additional product offerings through market
research and networking with customers, vendors, and the academic community.

• Arabian Sky Est. 2001 – 2005

Sales Executive Jeddah, Saudi Arabia

Responsibilities:

▪ Manage sales goals, pipeline, and prepare weekly and monthly sales reports of
businesstransactions.
▪ Represent and promote the organization with products and services during meetings
with trade professionals.
▪ Actively seek new prospects while maintaining current customers, including daily face-
to-face meetings.
▪ Present solutions to trade professionals including price, accurate sales contracts, and
estimated time of delivery based on firm’s production and delivery schedules.
▪ Provide a high level of customer satisfaction in order to maintain required Customer
Satisfaction scores, including developing rewarding customer relationships.

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 ▪ Conduct outbound lead follow-up calls to potential and existing customers via
telephone and e-mail to qualify leads and to sell products and services.
▪ Meet the needs of the organization’s current and prospective customers by managing
and responding promptly to all appropriate requests.

• Saudi Pump Factory 2000 – 2001

Secretary Jeddah, Saudi Arabia

Responsibilities:

▪ Prepare and manage correspondence, reports and documents.

▪ Organize and coordinate meetings, conferences, travel arrangements.
▪ Take, type and distribute minutes of meetings.
▪ Maintain schedules and calendars.
▪ Arrange and confirm appointments & organize internal and external events.
▪ Maintains supplies inventory by checking stock to determine inventory level;
anticipating needed supplies; placing and expediting orders for supplies; verifying
receipt of supplies.

• IMC, Binzagr Group 1999 – 2000

Merchandiser Jeddah, Saudi Arabia

Responsibilities:
▪ In charge of determining which merchandise to stock in certain stores and the manner
in which they should be exhibited. Responsible for predicting trends, planning which
range of products to stock and making decisions as to which items will appeal most to
buyers.
▪ Study sales information, analyzing them, working out sales targets and
planningstrategies on how to raise profits.
▪ Producing sales projections, presenting them with graphs and spreadsheets to
management.
▪ Prepare all the necessary documents, and maintain contact with suppliers and
manufacturers to make sure that the ordered products are delivered on time.
▪ Work closely with department managers and personnel in charge of visual display to
determine how merchandise is to be exhibited so they attract the attention of the most
number of customers.
▪ Plan and create advertising promotions and sales campaigns, analyze price points, colors
or styles to determine which have the potentials of being bestsellers and make sure
they reach this level, while at the same time monitor slow selling items, and take steps
to promote their sales or reduce prices as necessary.
▪ Monitor sales & decide whether to increase, withdraw or transfer goods to another
branch or store.

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 • Milano 1996 – 1999
Modeling Jeddah, Saudi Arabia

Responsibilities:
▪ Display and promote fashion collections for various brands like Versace, Valentino,
Emporio Armani in the best light.
▪ Displaying the latest fashion designs by strutting down a runway.
▪ Posing for a fashion magazine's editorial spreads & showcasing a fashion company's
latest work through ad campaigns and catalogs.

Educational Qualification:

High School Graduate 1998

Pakistan International School Jeddah, Saudi Arabia

Computer Proficiency:

Worked on IBM Compatibles and capable of performing tasks in MS Office at an “expert level”

Interests:

Shopping, listening to music, Off-roading & Car racing are my all-time favorite
hobbies.I also enjoy socializing with people from different cultures and various walks
of life.

Personal Data:

Date of Birth : October 10th, 1978

Place of Birth : Riyadh, Saudi Arabia
Address : P.O. Box 9705, Jeddah-21423
Nationality : Pakistani
Linguistics : Arabic (Good), English (Fluent) and Urdu (1st Language)
Marital Status : Married

References:

Will be furnished on demand.