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    8 - Tourism and Hospitality Products-1

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    Nicole Racoma
    The document discusses tourism and hospitality products. It defines a tourism product as a bundle of components like attractions, accessibility, accommodations, image and price that are brought together to satisfy customer needs. It describes different types of tourism products and discusses the product life cycle and steps needed to prevent decline, such as market modification. New product development involves idea generation, screening, development, testing, analysis and commercialization. The creation of tourism products involves combining primary resources with intermediate facilities and services to create final tourist experiences. The steps in tourism product development are researching the market, matching the product to the market, assessing the destination, product building, and marketing and promotion with appropriate resources.

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    8 - Tourism and Hospitality Products-1

    Uploaded by

    Nicole Racoma
    17 views13 pages
    The document discusses tourism and hospitality products. It defines a tourism product as a bundle of components like attractions, accessibility, accommodations, image and price that are brought together to satisfy customer needs. It describes different types of tourism products and discusses the product life cycle and steps needed to prevent decline, such as market modification. New product development involves idea generation, screening, development, testing, analysis and commercialization. The creation of tourism products involves combining primary resources with intermediate facilities and services to create final tourist experiences. The steps in tourism product development are researching the market, matching the product to the market, assessing the destination, product building, and marketing and promotion with appropriate resources.

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    8 - TOURISM AND HOSPITALITY PRODUCTS-1

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    The document discusses tourism and hospitality products. It defines a tourism product as a bundle of components like attractions, accessibility, accommodations, image and price that are brought together to satisfy customer needs. It describes different types of tourism products and discusses the product life cycle and steps needed to prevent decline, such as market modification. New product development involves idea generation, screening, development, testing, analysis and commercialization. The creation of tourism products involves combining primary resources with intermediate facilities and services to create final tourist experiences. The steps in tourism product development are researching the market, matching the product to the market, assessing the destination, product building, and marketing and promotion with appropriate resources.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    17 views13 pages

    8 - Tourism and Hospitality Products-1

    Uploaded by

    Nicole Racoma
    The document discusses tourism and hospitality products. It defines a tourism product as a bundle of components like attractions, accessibility, accommodations, image and price that are brought together to satisfy customer needs. It describes different types of tourism products and discusses the product life cycle and steps needed to prevent decline, such as market modification. New product development involves idea generation, screening, development, testing, analysis and commercialization. The creation of tourism products involves combining primary resources with intermediate facilities and services to create final tourist experiences. The steps in tourism product development are researching the market, matching the product to the market, assessing the destination, product building, and marketing and promotion with appropriate resources.

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    of 13

    TOURISM AND HOSPITALITY

    PRODUCT
    TOURISM AND HOSPITALITY PRODUCTS

     a group of selected components or elements brought together in a ‘bundle’


    to satisfy needs and wants
    ATTRACTION

    ACCESSIBILITY

    ACCOMODATION

    IMAGE

    PRICE
    COMPONENTS OF TOURISM PRODUCTS
    TOURISM PRODUCT TYPES

    ❖Convenience Tourism Product


    ❖Shopping Tourism Product
    ❖Unsought Tourism Product
    ❖Industrial Tourism Product
    ❖Capital Item
    PRODUCT
    LEVELS
    PRODUCT
    LIFE CYCLE
    TO PREVENT DECLINE….

    Market Modification

    Product Modification

    Marketing Mix Modification


    DESTINATION LIFE CYCLE (BUTLER 1980)
    PRODUCT DEVELOPMENT

     Product development should be an ongoing process to


    ensure profitability and sustain interest on the product
    line.
    NEW PRODUCT DEVELOPMENT PROCESS

    Concept
    Marketing
    Idea Generation Idea Screening Development and
    Strategy
    Testing

    Business Analysis Prototype Creation Test Marketing Commercialization

    Evaluation
    CREATION OF TOURISM PRODUCT
    Primary Inputs Intermediate Inputs Intermediate Output Final Output (Tourist
    (Resources) (Tourism Facilities) (Tourism Services) experiences)
    Human resource Accommodations Vehicle parking service Social contacts

    Material Transport terminals Tour guide service Business contacts

    Equipment Vehicles/Ships/ Hospitality at serviced Satisfaction/Memories


    Boats/Airbuses/ Ferries. accommodations/ hotels/
    restaurants.
    Fuel/Energy Restaurants/Food Joints Cultural performances Recreation

    Agricultural product Convention/ Shopping Festivals/Events Education


    Centers.
    Capital Museums Relaxation
    Research the Market

    Match the Product with Market

    Assess the Destination STEPS IN TOURISM


    PRODUCT
    Understand the Stakeholder Role
    DEVELOPMENT
    Product Building

    Marketing and Promotion

    Providing Human and Technical Resource

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