Visual merchandising assignment

Store design

Goregoan/worli store - Mumbai

Goregaon store- 2nd floor
VM assignment | Store design- Durian furniture
Store layout: Top view(Monochrome)
Goregaon store- 2nd floor
Store layout: Top view(Textured)
Goregaon store- 2nd floor
Store layout: Merchandise zoning
Goregaon store- 2nd floor

Apartment-1

Apartment-2

Apartment-3

Apartment-4

Apartment-5

Apartment-6

Apartment-7

Apartment-8

Open area furniture

Fabric studio
 Store Design: Apartment-1(Top view)
Goregaon store- 2nd floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

- Durian furniture list which need to be used here

• Bed- Reagan
• Sofa- Roger
• Dining- Elanor
• TV unit- Alice
• Dining Storage-Nina

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: Apartment-1(front view)
Goregaon store- 2nd floor
Store Design: Apartment-1(Iso view)
Goregaon store- 2nd floor
Store Design: Apartment-1(Bedroom)
Goregaon store- 2nd floor
Store Design: Apartment-1(Dining)
Goregaon store- 2nd floor
Store Design: Apartment-1(Living)
Goregaon store- 2nd floor
 Store Design: Apartment-2(Top view)
Goregaon store- 2nd floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

- Durian furniture list which need to be used here

• Bed- Cambert
• Sofa- Benjamin
• Dining- Jenna
• Chest of drawer-Nicholas

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: Apartment-2(front view)
Goregaon store- 2nd floor
Store Design: Apartment-2(Bedroom)
Goregaon store- 2nd floor
Store Design: Apartment-2(Living)
Goregaon store- 2nd floor
 Store Design: Apartment-3(Top view)
Goregaon store- 2nd floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

- Durian furniture list which need to be used here

• Bed- Nicholas
• Sofa- Jesse
• Dining- Feng
• TV unit- Alice
• Dining Storage-Nicholas

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: Apartment-3(Front view)
Goregaon store- 2nd floor
Store Design: Apartment-3(Bedroom/Dining)
Goregaon store- 2nd floor
Store Design: Apartment-3(Living)
Goregaon store- 2nd floor
Store Design: Glass side (front view)
Goregaon store- 2nd floor
 Store Design: Apartment-4 (iso view)
Goregaon store- 2nd floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

- Durian furniture list which need to be used here

• Bed- Franklin
• Sofa- Elton
• Dining- Cameron
• TV unit- Amy

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: Apartment-4 (front view)
Goregaon store- 2nd floor
Store Design: Apartment-5 (front view)
Goregaon store- 2nd floor

This store layout is based on space available in the - Durian furniture list which need to be used here
store, assortment and product range is subject to
• Bed- Winston
change as per merchandise availability and store • Sofa- Leslie
selling capacity/range plan. • Dining- Caribbean-Pearl

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: Apartment-6 (front view)
Goregaon store- 2nd floor

This store layout is based on space available in the - Durian furniture list which need to be used here
store, assortment and product range is subject to
• Bed- Stephen
change as per merchandise availability and store • Sofa- Xavier
selling capacity/range plan. • Dining- Hopper

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: Apartment-7 (front view)
Goregaon store- 2nd floor

This store layout is based on space available in the - Durian furniture list which need to be used here
store, assortment and product range is subject to
• Bed- Bolton
change as per merchandise availability and store • Sofa- Skyler
selling capacity/range plan. • Dining- Caribbean-Emerald

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: Apartment-7 (iso view)
Goregaon store- 2nd floor
 Store Design: Apartment-8 (iso view)
Goregaon store- 2nd floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

- Durian furniture list which need to be used here

• Bed- Mark
• Sofa- Ted
• Dining- Caribbean-Pearl

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
 Store Design: Open area (Top view)
Goregaon store- 2nd floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

- Durian furniture list which need to be used here

• Bed- Turner | Olivia

• Sofa- Campbell | Lorraine
• Dining- Hopper | Caribbean pearl

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: fabric studio
Goregaon store- 2nd floor
Store Design: fabric studio
Goregaon store- 2nd floor

Wall scone lights

Cushions

Acrylic 3d cut letter

Fabrics hanged on hanger with hanging rod

Fabric Catalogue/ sample books

Goregaon store- 3rd floor
VM assignment | Store design- Durian furniture
Store layout: Top view(Monochrome)
Goregaon store- 3rd floor
Store layout: Top view(Textured)
Goregaon store- 3rd floor
Store layout: Merchandise zoning
Goregaon store- 3rd floor

Apartment-1

Apartment-2

Apartment-3

Apartment-4

Apartment-5

Apartment-6

Bedroom-7

Apartment-8

Apartment-9

Open area
 Store Design: Apartment-1(Top view)
Goregaon store- 3rd floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

- Durian furniture list which need to be used here

• Bed- Morris
• Sofa- Jameson
• Dining- Siberian
• Kitchen trolley-Nimbus
• Dining Storage- Nicholas/Nimbus

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: Apartment-1(Front view)
Goregaon store- 3rd floor
Store Design: Apartment-1(Bedroom)
Goregaon store- 3rd floor
Store Design: Apartment-1(Dining)
Goregaon store- 3rd floor
Store Design: Apartment-1(living)
Goregaon store- 3rd floor
 Store Design: Apartment-2(top view)
Goregaon store- 3rd floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

- Durian furniture list which need to be used here

• Bed- Mark plus

• Sofa- Europa
• Dining- Catherine
• Side board-Nicolas/Robinson

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: Apartment-2(front view)
Goregaon store- 3rd floor
Store Design: Apartment-2(Bedroom)
Goregaon store- 3rd floor
Store Design: Apartment-2(Living/Dining)
Goregaon store- 3rd floor
Store Design: Apartment-3(top view)
Goregaon store- 3rd floor

This store layout is based on space available in the - Durian furniture list which need to be used here
store, assortment and product range is subject to
• Bed- Bolton
change as per merchandise availability and store • Sofa- Skyler
selling capacity/range plan. • Dining- Caribbean-Emerald

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: Apartment-3(front view)
Goregaon store- 3rd floor
Store Design: Apartment-3(Bedroom/Dining)
Goregaon store- 3rd floor
Store Design: Apartment-3(Living)
Goregaon store- 3rd floor
Store Design: Glass side(front view)
Goregaon store- 3rd floor
 Store Design: Apartment-4(Front view)
Goregaon store- 3rd floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

- Durian furniture list which need to be used here

• Bed- Robbinson
• Sofa- Lorraine
• Dining- Olwen

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: Apartment-4 (Iso View)
Goregaon store- 3rd floor
Store Design: Apartment-5(Front view)
Goregaon store- 3rd floor

This store layout is based on space available in the - Durian furniture list which need to be used here
store, assortment and product range is subject to
• Bed- Nina
change as per merchandise availability and store • Sofa- Dream
selling capacity/range plan. • Dining- Oleg
• Study desk- Meridian

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: Apartment-6(Front view)
Goregaon store- 3rd floor

This store layout is based on space available in the - Durian furniture list which need to be used here
store, assortment and product range is subject to
• Bed- Bolton
change as per merchandise availability and store • Sofa- Skyler
selling capacity/range plan. • Dining- Caribbean-Emerald

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
 Store Design: Apartment-7(iso view)
Goregaon store- 3rd floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

- Durian furniture list which need to be used here

• Bed- Fern
• Sofa- Radiance
• Dining- Olwen

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: Apartment-8(Front view)
Goregaon store- 3rd floor

This store layout is based on space available in the - Durian furniture list which need to be used here
store, assortment and product range is subject to
• Bed- Turner
change as per merchandise availability and store • Sofa- Campbell
selling capacity/range plan. • Dining- Hopper

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: Apartment-8(iso view)
Goregaon store- 3rd floor

This store layout is based on space available in the - Durian furniture list which need to be used here
store, assortment and product range is subject to
• Bed- Olivia
change as per merchandise availability and store • Sofa- Lorraine
selling capacity/range plan. • Dining- Caribbean-Pearl

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Store Design: Apartment-9(Front view)
Goregaon store- 3rd floor

This store layout is based on space available in the - Durian furniture list which need to be used here
store, assortment and product range is subject to
• Bed- Leeds
change as per merchandise availability and store • Sofa- Curtis
selling capacity/range plan. • Dining- Cameron

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
 Store Design : Open area
Goregaon store- 3rd floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

- Durian furniture list which need to be used here

• Bed- Turner | Olivia

• Sofa- Campbell | Lorraine
• Dining- Hopper | Caribbean pearl

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
Worli store- Ground floor
VM assignment | Store design- Durian furniture
Store layout: Top view(Monochrome)
Worli store- Ground floor
Store layout: Top view(Textured)
Worli store- Ground floor
Store layout: Merchandise zoning
Worli store- Ground floor

Living room-1

Living room-2

Living room-3

Office furniture

Bedroom-1

Bedroom-2

Bedroom-3

Open area

Fabric studio
 Store Design: living room- 1
Worli store- Ground floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

Expansive merchandise has been displayed in the

rooms and comparatively mid-range or low range
merchandise is displayed in the open area.

- Durian furniture list which need to be used here

• Recliner- Marco
• TV Unit- Alice

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
 Store Design: living room- 2
Worli store- Ground floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

Expansive merchandise has been displayed in the

rooms and comparatively mid-range or low range
merchandise is displayed in the open area.

- Durian furniture list which need to be used here

• Recliner- Hemingway
• TV Unit- Cole

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
 Store Design: living room- 3
Worli store- Ground floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

Expansive merchandise has been displayed in the

rooms and comparatively mid-range or low range
merchandise is displayed in the open area.

- Durian furniture list which need to be used here

• Recliner- Anton
• TV Unit- Amy

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
 Store Design: Bedroom-1
Worli store- Ground floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

Expansive merchandise has been displayed first in

the rooms from the entrance and comparatively
mid-range or low range merchandise is displayed in
last rooms .

- Durian furniture list which need to be used here

• Bedroom- Reagan

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
 Store Design: Bedroom-2
Worli store- Ground floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

Expansive merchandise has been displayed first in

the rooms from the entrance and comparatively
mid-range or low range merchandise is displayed in
last rooms .

- Durian furniture list which need to be used here

• Bedroom- Stephen

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
 Store Design: Bedroom-3
Worli store- Ground floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

Expansive merchandise has been displayed first in

the rooms from the entrance and comparatively
mid-range or low range merchandise is displayed in
last rooms .

- Durian furniture list which need to be used here

• Bedroom- Bolton

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
 Store Design: Open area
Worli store- Ground floor

This store layout is based on space available in the

store, assortment and product range is subject to
change as per merchandise availability and store
selling capacity/range plan.

Expansive merchandise has been displayed in the

rooms and comparatively mid-range or low range
merchandise is displayed in the open area.

- Durian furniture list which need to be used here

• Sofa- Elton, Lorraine, Davos

• Dining- Hopper, Catherine
Caribbean-Emerald, Oleg
Caribbean-Pearl, Olwen

Note: All the 3d furniture’s are used to design and reference purpose only. Please consider actual furniture list from the online durian website are mentioned
in the relevant slide.
 Store Design: Fabric studio
Worli store- Ground floor

Fabric studio can remain as it was before in

small store. Fabric studio is being re-designed in
the major large stores only as a pilot project to
compare the outcome.
 Points to be considered

• Apartments are segregated according to price and features.

• High-end to low-end beds are displayed from the entry to end of the store.
• All the hydraulic and solid wood beds are displayed together.
• Some furniture's have been repeated due to stock available on the online
website of durian furniture.
• Mid-range or low-range merchandise is displayed in the open area.
• 3D furniture is used in the design is just for reference. Durian furniture has
been mentioned in the respective slides.
Thank you!
Please note: All the above work was designed for durian furniture to perform a given assignment as part of the interview process. All the above
designs are not supposed to be implemented in any of the stores of durian furniture without taking a concern from Rakesh Kumar.