Fortnightly Activity Report for Internship

Amrut Mody School of Management – UG Programs

The Fortnightly Activity Report (FAR) describes what you did and what you will do in the past
and next fortnight.

Project Title: Business Development intern

Project guide details: Kirrak Media
Name: Janki Solanki
Designation: Marketing Head
Department: Sales and Marketing
Company: Kirrak Media

Fortnight: Please tick the relevant box I II III IV

Date – from 22/6/21 to 5/7/21

Brief explanation of the The assignment for this fortnight was to make collaborations with social
task assigned media influencers, and as same as earlier, find potential leads, generate sales.
Adding to that making daily calls and marketing the products on different
social media platforms. Convincing our audience to attend the free demo
session.
Brief explanation of For digital marketing of the product, the online platforms were used, daily
how the task was done posts were made, content marketing was done, that is spreading awareness
about the brand. Interviews were conducted of our audiences, to understand
their needs and wants more clearly and compete accordingly with the
competitors. Those users with a greater number of followers were asked for
collaborations for the product. regular text messages and phone calls were
made from the database which is provided from the organisation.

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 On taking interviews, it was discovered that the prices of the products are too
high as compared to the competitors who provide the same courses at a much
cheaper rate, with the benefit of life time access.
Difficulties in meeting Few difficulties faced during performing the tasks were similar as before:
the current goals • The response time is usually longer
• Most people on call are impatient and do not want to communicate
about the offer, some of them also turn into conflicts
• The course fees being much more than its competitors, most of them
withdraw after listening to the amount.
Satisfaction level of the Highly satisfied satisfied Neither Dissatisfied Highly
student with the work satisfied nor satisfied dissatisfied
during the fortnight dissatisfied

For Company Guide

Satisfaction level of the Highly satisfied satisfied Neither Dissatisfied Highly
company guide from the satisfied nor satisfied dissatisfied
work of the student dissatisfied

Other remarks (if any)

Signature

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Company Guide Date: 5/7/21
Sanket Keswani