Business problem using

design thinking
Table of Contents

Executive Summary:.................................................................................................................................2

Introduction:..............................................................................................................................................2

Various design-thinking models & frameworks:....................................................................................3

Stage 1-Empathize:......................................................................................................................................3

Stage 2-Define:............................................................................................................................................4

Stage 3-Ideate:.............................................................................................................................................4

Stage 4-Prototype:.......................................................................................................................................5

Stage 5-Test:................................................................................................................................................5

Business Problem that need to be solved using design thinking:...........................................................6

Integration:................................................................................................................................................6

Implementation & Evaluation:.................................................................................................................7

Application of Ethical Behavior to Design Thinking:.............................................................................8

Human Design Goals:..................................................................................................................................9

Human Value:.............................................................................................................................................9

Product value:..............................................................................................................................................9

Conclusion:................................................................................................................................................9

References:...............................................................................................................................................10

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Executive Summary:

The focus of this study is on overcoming organizational problems through design thinking. A solution for

the several hours of discussion in the organizations will be included in the paper. The format of the whole

meeting is linked to many problems, and thus a technique of design thinking is needed to solve it. Most of

the other problems pertaining to this meeting format are: There is no emphasis on the problem that needs

to be resolved, the theoretical options can also be assessed by the stakeholders of the organization, and the

meeting's goal is decision-making and the consent of its participants. Finally, the evaluation and idea

generation process takes place simultaneously. The numerous design thinking models and system are

described in this report. The paper further discusses and provides explanations of how ethical design

thinking is implemented.

Introduction:

Design-thinking is an iterative and non-linear technique for solving problems that aims to understand

participants, assumptions, issues, and questions by prototyping and testing advanced explanations. The

design thinking approach is divided into five stages: Empathize, Definition, Ideate, Prototype, and Testing

(Swan, K. S., & Zou, S. 2012). When faced with unknown problems, design thinking is often used. This

approach is very important in today's world, as the need to learn skills that enable us to understand the

behavior in our society has grown in recent years. Since the environment is becoming increasingly

intertwined and dynamic, design-thinking is a method for dealing with all of the changes in a dynamic,

human-centered manner. To deal with unknown issues, product organizations use design thinking

techniques. This is how the process reframes obstacles in a human-centric manner, enabling designers to

focus on the most important things to the customers. It allows the researcher to think beyond the box and

dive deep into problem-solving, allowing the researcher to explore services and products in order to find

the right solutions to satisfy the needs of the consumers. (Swan, K. S., & Zou, S. 2012). Design thinking is

a method for solving problems creatively. The concept of design thinking is based on human center. It

empower organizations, which contributes to improving goods, facilities and internal procedures, to rely

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on customers they build on. The first problem should always be whether the human necessity lies behind

you as you sit down and find a solution for your business needs? In using design thinking, you combine

what is humanly desirable with technologically viable and economically feasible. It also enables

designers not trained to use innovative instruments to meet a wide variety of challenges. The phase

continues with intervention and the right questions. It's a matter of taking basic mental improvements and

solving issues in a different manner. Design thinking will benefit the team or organization in the

following ways: Develop innovative solution rather than gradual methods, helps to identify the

unsatisfied people's desires (clients, customers, users, students, etc.), decrease the risk of new innovations,

technologies and services being implemented and learn more quickly and iterate. (IDEO U. 2020, June

26). The design thinking process is gaining popularity as a result of its ability to solve problems in most

high-level organizations and companies; it has also aided in the improvement of the world because of its

potential to find innovative and creative ideas, design thinking can be described as more than simply a

method since new ways of thinking have been opened up and protocols have been collected. (Dincer, H.,

Hacioglu, Ü., & Yüksel, S. 2018)

Various design-thinking models & frameworks:

According to the (Rikke Friis Dam, Teo Yu Siang. 2021, January), there are five steps to Design-thinking:

Empathize, Define, Ideate, Prototype and Test. Let's examine the five levels of Design Thinking in better

detail and the reason for using a particular design-thinking method:

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Stage 1-Empathize:

Figure 1, Source: (Rikke Friis Dam, Teo Yu Siang. 2021, January)

This is the first step in the decision-thinking process, and it entails researching the user's requirements.

This stage gives us access to an empathic understanding of the problem that needs to be solved

specifically by consumer analysis. Empathy is essential for a human-centered design-thinking process.

This stage helps the designer to create assumptions about the environment and think about the user's

needs.

Stage 2-Define:

Figure 2, Source: (Rikke Friis Dam, Teo Yu Siang. 2021, January)

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During this stage, the designer gathers and organizes the knowledge collected and generated during the

empathize process. The designer specifies the user's needs and problems at this point. The researcher

analyses and synthesizes the observations in order to determine the key problems that have been found.

Stage 3-Ideate:

Figure 3, Source: (Rikke Friis Dam, Teo Yu Siang. 2021, January)

Designers are able to start generating ideas during the third stage of the design-thinking process. The

researcher challenge and it generates solutions based on the conclusions made in the challenges. The

expertise gained in the first two stages enables the planner to think beyond the box and seek out new

approaches for focusing the problem and developing creative solutions to the problems stated in the

challenge statement.

Stage 4-Prototype:

Figure 4, Source: (Rikke Friis Dam, Teo Yu Siang. 2021, January)

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This is a stage of experimentation. Its aim is to provide a solution to the issue that was discovered during

the three-stage process. To review the challenge solutions produced in the preceding stages, the

researcher will provides a number of a down-scaled version of the product and services

Stage 5-Test:

Figure 5, Source: (Rikke Friis Dam, Teo Yu Siang. 2021, January)

This process entails placing the ideas produced in step four to the test. The designer puts the product to

the test using the best solution found in this step, which is then used to identify new problems. The

designer then returns to the previous stages and performs further iterations, refinements, and changes in

order to determine the alternative solution.

Business Problem that need to be solved using design thinking:

One of the most inefficient methods of addressing major issues in a company is to hold old-style meetings

in which all workers gather around a table and start discussing. Such a meeting is a type of organization

postponement that is hidden behind the conference's perceptions of success. As a result, the problem to be

addressed is no longer based on making one problem into another challenge, and the team members lose

understanding of the central problem to be explored. The offered solutions are orally described, and the

team attempts to evaluate a version that fits.

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Integration:

Below are the requirements of design thinking that can be used to address these issues:

 To fulfil the requirements, apply the standards of design thinking: Design thinking is a

humane creativity strategy that addresses the demands of consumers, technological opportunities

and the needs of industry accomplishments. The product managers strive to understand and

satisfy customers' requirements. (Liedtka, J., King, A., & Bennett, K. 2013)

 Maintain a perspective of the customer: The product managers should consider the

environment under which the product is used. For instance, the manager is fascinated by the

product's practical requirements, but the ecosystem is inaccurate. By knowing the context in

which the product will be used, the product manager will prevent those scenarios. (Liedtka, J.,

King, A., & Bennett, K. 2013)

 Act for stakeholders from all areas of the value chain: A significant factor in development of a

good product is to satisfy consumer specifications. All key interactions between stakeholders

should be addressed through the requirements collection procedures. This directly affects the

product's success worldwide. (Liedtka, J., King, A., & Bennett, K. 2013)

 Cloud based tools for influence: Cloud based tools solve a number of problems in an enterprise;

they provide a graphic interface that helps in tracing product needs and distribution times; they

are also important because they assist the organization in preserving information for safe

communication. (Liedtka, J., King, A., & Bennett, K. 2013)

 Inexpensive analysis choose and execute: Project managers develop an understanding of

customer priorities and share them during the meeting process with the production team. The

Product Managers must keep a close eye on the competition in the industry. This is a very

important activity, and any mistake in this phase leads to unusable goods which cause the

organization financial losses. (Liedtka, J., King, A., & Bennett, K. 2013)

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Implementation & Evaluation:

Failure to implement design thinking models contributes to a more talkative approach to problem solving,

with little effort, which gives little results. The design thinking process that would be use to solve

organization’s meeting problems is discussed in the figure 6 below:

Figure 6: Process to solve organization’s meeting problems

The use of design thinking to solve problems reduces the time required for a company to solve its

challenges. The approach to design thinking is more reliable, and is beneficial to those in the

organization, flexible and

competitive. (Martin, R.

L. 2009)

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 Figure 7: Appropriate starting point

Application of Ethical Behavior to Design Thinking:

Ethical design-thinking is a practice that enables designers to keep human-centered principles at the

forefront of their thinking during the design process. It's made up of five activities that put together

researchers, designers, engineers, project managers, and other stakeholders to talk about a common

ethical objective. Ethical Design Thinking allows artists to learn about the bigger picture while designing

their work. The integration of ethical behavior into design thinking is highly necessary in the company

because it allows designers to concentrate on human-centered principles (Nathan, G. 2016). Human

design goals, human value and product value are some of the ethical considerations that I would be

implemented. Why should I used these? Because even though we believe ourselves ethical, plenty of us

do not consciously consider human-oriented principles when designing products. As a result, we cut

corners and miss the physical, psychological, and emotional consequences of our products. We hope that

by putting principles at the center of our products, we will offer designers the resources they need to take

a more responsible approach to design.

Human Design Goals:

It is an ethical consideration I would make as measure of my design thinking process. It is essential to

prioritize human value alongside business objectives. It will help the customer and the organization

prevent a conflict. Putting the right frame around my design goal will help me get oriented, understand

the problem I'm working on, coordinate my thoughts about my solution, and explain where I can push my

design. It's more of an art than a science to frame my design challenge.

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Human Value:

One of the ethical considerations that I would incorporate throughout the implementation of my design

thinking is social value. The value-sensitive design is one that is meant to respect a person's value. The

implementation of design thinking would take into account the long-term, present, and potential impact.

Product value:

Value-Sensitive Design is a measure that assesses human-oriented principles when developing

technology, according to (Batya Friedman, P., Kahn, H., & Borning, A. 2020). Value-Sensitive Design

enables me to select which principles I want to see reflected in my products. When I build technology, the

principles I use form how cultures and individuals use the technology.

Conclusion:

Design thinking is a form of invention that requires a human-centered approach that derives from the

creators' perspective in order to meet customers' requirements, technical capacity, and the desire for

market growth. An organization with a design thinking philosophy will satisfy the customer's needs while

still providing an observable and real result from the rest of the competitive enterprise. The need to

incorporate design thinking into the company would increase technological effectiveness, economic

viability, and human desirability.

References:

 Batya Friedman, P., Kahn, H., & Borning, A. (2020). Value sensitive design and information

systems. The Ethics of Information Technologies, 289-313.

https://doi.org/10.4324/9781003075011-21

 Dincer, H., Hacioglu, Ü., & Yüksel, S. (2018). Strategic design and innovative thinking in

business operations: The role of business culture and risk management. Springer.

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 IDEO U. (2020, June 26). What is design thinking?

https://www.ideou.com/blogs/inspiration/what-is-design-thinking

 Liedtka, J., King, A., & Bennett, K. (2013). Solving problems with design thinking: Ten stories of

what works. Columbia University Press.

 Martin, R. L. (2009). The design of business: Why design thinking is the next competitive

advantage. Harvard Business Press.

 Nathan, G. (2016). Design-thinking approach to ethical (responsible) technological innovation.

Responsible Research and Innovation, 286-300. https://doi.org/10.4324/9781315457291-14

 Rikke Friis Dam, Teo Yu Siang. (2021, January). 5 stages in the design thinking process. The

Interaction Design Foundation. https://www.interaction-design.org/literature/article/5-stages-in-

the-design-thinking-process

 Swan, K. S., & Zou, S. (2012). Interdisciplinary approaches to product design, innovation, &

branding in international marketing. Emerald Group Publishing.

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