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Busines
s
“Peanut brittle, all your craving settled”

Krishna Joyce Enas

Krishna Joy Enas
Myra Trixia Luayon
Samantha Aragona
Joana Remie Albania
Jessa Mae Dela Cruz
Table of Contents

                                            CONTENTS       PAGE
I……………………………………………………………………………………………..1
                                                                                                                                    
BUSINESS CONCEPT………………………………………………………………….. 1
BUSINESS MODEL……………………………………………………………………... 1
VISION……………………………………………………………………………………..1
MISSION……………………………………………………………………………….….1
OBJECTIVES………………………………………………………………………….....1
PERFORMANCE TARGET………………………………………………………….….1
BUSINESS OFFERING AND JUSTIFICATION………………………………....……1
II………………………………………………………………………………………….....2
EXECUTIVE SUMMARY…………………………………………………..…………….2
III………………………………………………………………………………………..…..2
THE ENTERPRISE AND ITS CAPABILITIES………………………………………..3
IV……………………………………………………………………………………...……3
UNIQUE SELLING POINTS…………………………………………………………….4
OPERATION…………………………………………………………………………..….4
PREMISES………………………………………………………………………………...4
EQUIPMENT……………………………………………………………………………... .5
INFRASTRUCTURE……………………………………………………………....…….. .5
COMMUNICATION FACILITIES………………………………………………………...5
PRODUCT FACILITIES…………………………………………………………...……..5
SUPPLIERS OF RAW MATERIALS…………………………………………………....5
V…………………………………………………………………………………………….6
THE MARKET……………………………………………………………………………..6
THE SIZE…………………………………………………………………………………..6
MACRO ENVIRONMENTAL FACTORS..……………………………………………...6
VI…………………………………………………………………………………………... ..7
SWOT ANALYSIS OF THE PRODUCT………………………………………………..7
VII………………………………………………………………………………………….. .8
PRODUCT STRATEGY…………………………………………………………………..8
PRICING STRATEGY…………………………………………………………………....8
PROMOTION STRATEGY……………………………………………………………....8
BUSINESS COMPETITIVENESS……………………………………………………....9
VIII…………………………………………………………………………………………. .10
FINANCIAL PROJECTIONS………………………………………………….………....10
FINANCIAL REQUIREMENTS………………………………………………….……... 10
IX…………………………………………………………………………………………... 10
ENVIRONMENTAL AND REGULATORY COMPLIANCE…………………………..10
X…………………………………………………………………………………………….11
CAPITAL STRUCTURE…………………………………………………………………11
INVESTORS…………………………………………………………………………….... 11
FINANCES………………………………………………………………………………...11
                             

                                                                                                     
I. Introduction

A.  THE BUSINESS CONCEPT AND BUSINESS MODEL

Our business will be a peanut candy product which is peanut brittle. We

are inspired in this time to look every peanut vendor’s in our town seeing them
stopping their business operations because of this pandemic. We come up with
these idea to set the business upward that peanut brittle in Bansalan are the new
upgraded peanut product that would venture your taste into new experience.

B. THE BUSINESS GOALS: MISSION,VISION, AND OBJECTIVES

Vision

To maintain and provide excellent product which, we aim to make an

increase of our consistent productivity. Also promote food safety and cleanliness.

Mission 

Our mission is to serve a delicious and nutritious peanut candy based on

our true commitment to maintain excellence in this field and give opportunity to
every peanut vendors to venture the best possibilities. To improve our product
and also to invest.

Performance Target

 Collaboration- helping together to achieve certain goal

 Respect- respect each other to promote a positive workplace

 Develop Job Knowledge and Skills- having the required knowledge and skills
that will impair our performance.

 Punctuality- arriving early at work, meetings, and events.

 Initiative- set goal to always take your own initiative.

C. THE BUSINESS OFFERING AND JUSTIFICATION

Our business will prioritize the satisfaction of the customers by responding

and paying attention to the customer’s feedback. If ever there are some issues
regarding to our product, we will respond to it immediately.

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II. EXECUTIVE SUMMARY

We choose this product to upgrade the fried peanut we see in street

vendors in our community. We upgraded it with some sweeter ingredient that

would be love by people especially those who are into sweets. We will encourage

the people here in our community to buy our product by posting it on social

media. In that way they can track our business and also can give suggestions to

improve product capability.

Our product will be at an affordable price and we will ensure to create a

delicious and affordable food for or customer. We will try our best to serve our

customers with our customer service and in our journey of pursuing this

business, we will plan on improving gradually so that we can also improve not

just our product but also the company’s offers and services. 

III. THE BUSINESS PROPONENTS: ORGANIZERS WITH THEIR

CAPABILITIES AND CONTRIBUTIONS

STAKEHOLDERS

Joyce and Joy Enas

Top Management

Myra Trixia Luayon Jessa Mae Dela Cruz Samantha Aragona

& Joana Albania
Promoter and Technology Financial In-charge Customer Service
Provider In-charge

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THE ENTERPRISE AND ITS CAPABILITY

Our business is called De Luenaria’s Peanut Brittle. This business will provide a

delicious peanut product with such an affordable price. This business will run and

ensure the safety  of everyone in this time of pandemic and offer a great customer

service.

De Luenaria’s Peanut Brittle will use the opportunity of selling its product online

using different platforms of social media like Facebook and Instagram. The food that we

will be selling will be a Halal food and would ensure that everyone could have a great

experience eating it and would spend less money.

Purpose Of The Plan.

 Create an effective strategy for growth of business

 Determine your future financial needs

 Attract investors and lenders

 Show the effectiveness of online selling

 Analyzing the benefits of the product

IV. The Target Customers and the Main Value Propositions  to the

Customer  

 The main targets of our enterprise are those people who are not only into sweets

but also those who wants to try something new to their taste primarily children and the

young population. We want to adequately suit our customers and acquire their needs, in

terms of food. 3
          Our main value proposition will be online selling. If this pandemic and the crisis

will be over, we want to select a certain location where we can sell our products

personally.

Unique Selling Points

Our business will ensure that you will have a delicious and worth a taste product. We

will use high quality peanut and other ingredients that will satisfy your taste buds. Our

product may not be suitable for those who have allergies but it’s worth for a try and we

assure you that you will not regret it.

Operation

A big part of our plan is to serve delicious and one of a kind food to our

community. We also strive to continue to attract customers and potential customers with

our home-made peanut product. We will provide good quality ingredients and great

service to them. At the same time we provide our regular customers with our finest taste

of our product and fair price that is suitable to their pocket.

Premises

          3-5 years from now and this pandemic will be over, if this business continues, we

want to upgrade our business and make it suitable for our customers to choose their

desired food upgrades in our product. We will be making our own shop. Here in our

community we have seen different kinds of peanut vendors selling fried peanut yet we

are here to upgrade these peanuts into more young and less consume of oil but we also

strive to make a certain business partnership to other peanut vendors to help them sell

their product since we have the same main ingredient which is peanut.

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Equipments

 Baking Sheet

 Pan

 Whisk

 Bowls

 Wooden Spatula

Infrastructure 

     Our business includes network services and transportation systems. Since we will

sell our products online then we need to have a network service to do our business

online and also to communicate with our customers. Transportation systems are

included in delivering our products.

Communication Facilities

Due to our pandemic and by following our health protocols, we cannot meet

outside physically therefore, we will use our mobile phones and the Internet as our main

communication facility to access our business online.. It is the fastest and safest way to

sell our products and to accommodate our customers' needs. 

Production Facilities

          The essence of online selling is at home based since the pandemic is not yet over and

COVID 19 cases are continuously rising. So the kitchen in our group mates’ house is the

temporary production facility of our business. Soon if we have enough savings, we will plan to

have our own shop and own kitchen to work on to.

Suppliers of Raw Materials 

       Salazar and Malita Central Warehouse Club Incorporated Bansalan Branch will be
our suppliers since our business is about goods so we are gonna get the supply in

Salazar and also the equipments will be bought in Malita Central Warehouse.

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V.  THE MARKET, MARKET JUSTIFICATION BASED ON THE INDUSTRY

DYNAMICS AND THE MACRO ENVIRONMENTAL FACTORS AFFECTING

THE OPPORTUNITIES AND THREATS IN THE MARKET, THE SIZE,

POTENTIAL AND REALISTIC SHARE OF THE MARKET  

THE MARKET

At this point, peanut products are not really into the taste of the people here in

our community but we will grab this opportunity to show and encourage reliable

customers to try and have a taste of this new upgraded peanut product that would be

affordable to their wallets. Through social media and representation of our product, this

will indeed a great market here in our community.

THE SIZE

Our product has an estimated market supply of 15-20 bags of peanut brittle and

would have much more in the near future if we have bigger equipments and upgraded

ingredients base on customer feedbacks. Our market demand is estimated as middle

demand in the local area.

MACRO ENVIRONMENTAL FACTORS

 Competitive Environment- tracking competitors and knowing what to adjust or

upgrade in the business

 Technological Environment- being up to date to latest trends and creating

advertisement in social media platforms

 Natural Environment- the source of raw materials and supplies

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Our business is not very common yet we have credible competitors which have

the same ingredient and kind of product which is sweet and candy-like. These are

the close competitors that we have listed here in our community.

COMPETITOR 1 COMPETITOR 2

What is their business name? RHEA’S INDAY’S MUNCHKIN

BAKESHOP
Where is the business located? It is in Kingdom Hall, It is in Banikanhon here
Rosal Extension in Bansalan

How many customers do they have 20 persons above per More or less than 10
in a particular time period? day. person

How many employees do they 8 or 10 employees. 2 or 3 employees.

have?

Which customers are they Millenials and adults. Teenagers and young
targeting? (e.g., young males and children
females, families, teenagers, etc.)

VI. The Product and Service Offering

De Lunaria’s business will provide a high-quality food product with an affordable price.

We will ensure to give good customer service and build good relationship with our reliable

customers. We will follow health protocols needed for our product to be FDA approved and

will make sure that our food will be Halal so that our customers who are Muslim can have a

taste to our delicious product. Also, we aim to have good deliveries and good presentation of

our food product.

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VII. The Enterprise Strategy and Enterprise Delivery Systems

The Enterprise Strategy

A. Product Strategy

Our product will be suitable for everyone especially those who are into sweets

and want to have new experience when it comes into food and dessert. Our business

will sell the products at an affordable price. Our main ingredient which is peanut is good

source of nutritious health benefits such as; weight loss diet; and reduce the risk of

getting heart diseases and gallstones. Peanuts are rich in protein, fat and fiber. Peanuts

may have a large amount of fat but most of the fats they contain are known as good

fats.

B. Pricing Strategy

At the first week of the opening of our business, we started at a lower price in

order for us to attract customers but we will only lower it to 10% so that in the following

weeks only small amount of money will be increased to the cost of our product. We also

depend on the daily price of our supplier wherein if the prices of the equipments and

ingredients are increased, we might as well increase the price of our product.

C. Promotion Strategy

Social media sites can be a helpful marketing tool and can work well for

our business. We will create a Facebook page and Instagram page for our peanut brittle

business and start using it as the way of advertising and presenting our product to the

public. It is also a great way for developing our products upgrades through customer

suggestions and feedback.

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INPUT THROUGHPUT OUTPUT DESIRED

OUTCOMES
 Peanut  Prepare the  Packaged  Satisfied

 Sugar ingredients peanut brittle customers.

 Butter  Mix the sugar, butter,  Successful

 Salt salt and vanilla in a selling.

 Baking
medium heat pan and  Increase

let it boil. profitability.

Powder
 Add the peanut and
 Vanilla
after few minutes add
 Pan
the baking powder.
 Baking
 Once the sugar is
Sheet
light brown, let it cool

in the baking sheet

for 30 min- 2 hours

Business Competitiveness

We also provide a SWOT analysis about our company's background and

our product for further explanation.

STRENGTH  WEAKNESS  OPPORTUNITIES  THREATS 

 Products are  Allergic to  The details  Competitors in

nutritious peanuts. about the our area.

and have  Bogus product are  Low demand

health buyers  clear. for the product

benefits.  Bad  Will have a  Some

 Products are connection good customers

affordable. during promotion. might not come

 Flexible online  Making back.

customer
service.  transaction customers  Bad feedback
of the
. satisfied. customers.

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VIII. The Financial Forecast and Expected Returns, Risks, and

Contingency 

Financial Projections

Product Price: We set our product prices to Php 15.00 to Php 30.00

depending to the delivery and transaction process.

Week 1 Week Week Week 4 TOTAL

2 3
Product Posted 10 15 15 15 45
Online

Income Php 150 Php 225 Php 225 Php 225 Php 825

Funding Requirements

COSTS

Peanut Php 95.00

Sugar Php 28.00

Butter Php 44.00

Vanilla Php 105.00

Salt Php 5.00

Baking Powder Php 35.00

TOTAL Php 312.00

IX. Environmental and Regulatory Compliance

As we run our business or enterprise the lists below are the laws that we must observe

in order to attain our goals and have a positive workplace.

  Employment Law- This is aimed at protecting the health, safety and rights of

employees
  Food Safety Act 2013- It is the statutory obligation to treat food intended for human

consumption in a controlled and managed way.

 Consumer Protection- This is aimed at making sure that businesses act fairly towards
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their consumers – especially since consumers are sometimes in a much weaker

financial position.

X. The Capital Structure and Financial Offering: Returns and Benefits to

Investors, Financiers, and Business Partners.

Capital Structure

Capital: 312.00

Ingredients and Serving Cost Services Cost Miscellaneous Cost

Equipment Size Fee
Peanut 1 kg Php 95.00 Delivery Php 50.00 Sanitizer Php 70.00
Sugar ¼ kg Php 28.00 Other errands Php 20.00 Cellophane Php 25.00
Butter 1/2 Php 44.00 Sealable bags Php 50.00
Vanilla 1 bottle Php 105.00
Salt 1/4 Php 5.00
Baking Powder 1 pack Php 35.00
Wooden Spatula 1 Php 56.00
This structure and its content are utilized for the first day of the function of the

peanut brittle business.

Investors:                      Finances:                            Partners of the Enterprise:

Parents.                             Parents.                                   None

Owner                                Owner                                    

Group members                 Group members

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