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Global Tourism Organization

Topic: Global Tourism Organization

Welcome Notes:
WELCOME TO ALTERNATIVE DELIVERY MODE (ADM) ON MACRO PERSPECTIVE OF
TOURISM AND HOSPITALITY
Get ready to be challenged…
Learn something new every day by adapting the
‘New Normal’

I.This
INTRODUCTION:
module focuses on the global tourism organization. Challenge yourself to
understand and identify the role of various global tourism organizations. You have the opportunity to
appraise and value the guiding principles in the work of the UNWTO consulting units towards
sustainable tourism.

II. OBJECTIVES:

At the end of the lesson, you should be able to:

1. Identify the role of various global tourism organizations.
2. Classify the types of tourism organizations.
3. Appraise and value the guiding principles in the work of the UNWTO consulting unit towards sustainable
tourism.

III. PRELIMINARY ACTIVITIES:

Before you proceed to the main lesson, test yourself in this activity.
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Global Tourism Organization

MIND MAPPING

Directions: There are lots of ways to create mind maps. The most basic approach is to just use pen
and paper. Start with a central bubble, and then expand outward from there, adding as many ideas as
you can in subsequent bubbles and connecting ideas together with lines. Design a mind map relative
to tourism organization.

Transport
COSTOMERS

Tourism

Distention
Sports

Infrastructure Beach
travel

EXCELLENT!!!
You may now proceed to the main lesson.
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Global Tourism Organization

IV. LESSON PROPER:

LET’S BEGIN!

Based on the preliminary activities, how was your experience while doing this
activity?

THAT’S GREAT!
You may now proceed to the lesson.

GLOBAL TOURISM ORGANIZATIONS

Source: en.wikipedia.org

Since tourism is a diverse industry made up of many different segments, there is a need to
interrelate and share information. This has led to the establishment of several public and private
organizations at the international, regional and national and even local levels. Aside from the suppliers
of services and facilities to tourists, there are also several tourism organizations that play significant
roles in the tourism industry. These organizations influence and contribute to the smooth running of the
tourism industry.
There are different types of tourism organizations which may be categorized into the following
criteria:
 Geographical Scope
 Ownership
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Global Tourism Organization

 Function or type of activity

 Industry
 Motive

CLASSIFICATION OF TOURISM ORGANIZATION

 International
 Regional
 National

INTERNATIONAL TOURISM ORGANIZATIONS

United Nations World Tourism Organization (UNWTO)

 Founded in 1978
 Formerly known as International Union of Official Travel
Organization.
 Since 2006 the WTO renamed as United Nation World Tourism
Organization (UNWTO).
 Has 157 member countries and headquarters is located in Madrid, Spain
 The Secretariat is led by Secretary-General Zurab Pololikashvili.
 Intergovernmental technical body which deals with all aspects of tourism.
 It also serves as a global forum for tourism policy issues and plays a central role in promoting
responsible, sustainable, and universally accessible tourism, paying particular attention to the
needs of developing countries.
 It conducts market research and statistics is its most significant contribution.
 Provides an international forum where tourism officials can discuss problems and exchange
their ideas.
 Only organization whose activities cover all sectors of tourism on a worldwide basis.
 Ministers of Tourism call for intra-governmental coordination to address visas and air
connectivity held on November 8, 2012.
 UNWTO calls for support to the Philippines held on November 12, 2013.
 This organization has also implemented a global code of ethics for tourism to help minimize its
possible negative effects and maximize its potential benefits such as economic ones.

Global Code of Ethics for Tourism

As a fundamental frame of reference for responsible and sustainable tourism, the Global Code
of Ethics for Tourism (GCET) is a comprehensive set of principles designed to guide key-players in
tourism development. Addressed to government, the travel agency, communities and tourists alike, it
aims to help maximize the sector’s benefits while minimizing its potentially negative impact on the
environment, cultural heritage and societies across the globe. The Code features a voluntary
implementation mechanism through its recognition of the role of the World Committee on Tourism
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Ethics (WCTE), to which stakeholders may refer matters concerning the application and interpretation
of the document.
The Code’s 10 principles amply cover the economic, social, cultural and environmental
components of travel and tourism.
Article 1: Tourism’s contribution to mutual understanding and respect
between peoples and societies.
Article 2: Tourism as a vehicle for individual and collective fulfillment.
Article 3: Tourism, a factor of sustainable development.
Article 4: Tourism, a user of the cultural heritage of mankind and
contributor to its enhancement.
Article 5: Tourism, a beneficial activity for host countries and communities.
Article 6: Obligations of stakeholders in tourism development.
Article 7: Right to tourism.
Article 8: Liberty of tourist movements.
Article 9: Rights of the workers and entrepreneurs in the tourism industry.
Article 10: Implementation of the principles of the Global Code of Ethics
for Tourism.

International Civil Aviation Organization (ICAO)

 Adapts international standards and to recommend practices for

regulating air navigations and encourage the improvement of the art
of aircraft design and operation for peaceful purposes.
 Aims to promote safe, regular and economical air transport, faster
air commerce and study problems connected with the industry.
 Involves standardizing of tickets, prices, airline air way bills,
baggage checks and other documents.

International Air Transport Association (IATA)

 World’s first international scheduled services (IATA) started, it

formerly known as International Air Traffic Association.
 IATA founded in Havana, Cuba.
 In 1945 it has changed its name to the International Air
Transport Association.
 IATA is closely associated with International Civil Aviation Organization (ICAO).
 It helps in global planning of international timetables and has formulated a single formula for
tickets and airway bills as well as it simplifies the travel and shipping processes, while keeping
costs down. It allows them to operate safely, securely, efficiently, and economically under
clearly defined rules.

World Travel & Tourism Council (WTTC)

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 The only global forum whose members are the top decision makers in the travel and tourism
industry. The 150 members are the CEO, President or Chairman of – airlines, airports, hotels,
cruise lines, travel agencies, tour operators and travel technology suppliers.
 The only body representing the private sector in all parts of the industry worldwide.

Development Organizations (D.O.)

 The World Bank (US)
 OPEC Fund for International Development (Austria)
 Asian Development Bank (Philippines)
 Islamic Development Bank (Saudi Arabia)

United Federation of Travel Agents Association (UFTAA)

 Universal Federation of Travel Agent Association (UFTAA) is an association of travel agents
and tour operators. It is one of the largest organizations in the field of travel and tourism
industry.
 In 1919, International Federation of Travel Agencies (IFTAA) was established in Brussels.
However, in 1996 IFTAA merged with the Universal Organization of Travel Agents (UOTA) with
the objective to ensure better coordination, cooperation among travel agents and to spread the
professionalism at the globe.
 The new organization established was known as Universal Agent Association (UFTAA) and its
main objective of the association is the promotion, development, and expansion of the travel
and tourism industry worldwide, founded on 1996 in Rome.
 It offers its members all the necessary material, professional and technical advice, and
assistance to enable them to take their proper place in the economy of world tourism.
 It unites and consolidates the federation of travel agent’s National Association to enhance and
promote the interest of the members.

American Society of Travel Agents (ASTA)

 The American Society of Travel Agents (ASTA) established in New York in 1931.
 It is the world’s largest professional travel trade association and earlier it was known as
American Steamship and Tourist Agent’s Association (ASTAA).
 Aim is the promotion and advancement of the interest of travel industry and safeguarding of the
traveler.as well as it promotes the ethical practice in tourism industry.

REGIONAL TOURISM ORGANIZATIONS

Organization of Economic Cooperation and Development (OECD)

 Designed to achieve the highest sustainable economic growth and employment and raise
standards of living of member countries.
 Country Assistance Program Evaluation 26194, June 2008
Philippine Country Assistance Program Evaluation: Increasing Strategic Focus for Better
Results
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Pacific Asia Travel Association (PATA)

The Pacific Asia Travel Association (PATA) was founded in 1951.

 PATA is a non-profit travel industry association.
 PATA focuses its attention on travel opportunities in the member countries
and develops awareness among the travel trade.
 Headquarters of PATA is in Bangkok.
 The main aim of PATA is to develop, promote and facilitate travel to and within the Pacific
areas and South-East Asian region.
 Early leader in recognizing the need for environmental ethics.
 Initiated the PATA Code for Environmental Tourism

Caribbean Tourism Association/Organization (CTA)

 Encourages and Assists in the development of tourism throughout the Caribbean Area.

Asia-Pacific Economic Cooperation (APEC)

 Aims to establish coordination of national economies for the benefit of countries in the Asia-
Pacific region
 Permanent Secretariat is located in Singapore, which serves as the coordinating body and
central repository for all APEC documents.

Organization of American States (OAS)

 Strengthen relations between American States by providing advisory services and training
programs in many fields including tourism.
 Philippines is one of the observers to the Organization of American States.

Asia-Pacific Council on Hotel, Restaurant, and Institutional Education (APacCHRIE)

 The Hospitality & Tourism Educators
 Asia Pacific CHRIE or better known as APacCHRIE is a Federation of the I-CHRIE. Members
of APacCHRIE constitute all countries at the Pacific Rim who must also be a registered
member of I-CHRIE. The Geographical boundary of APacCHRIE can be segmentized to four
areas as following:
Area I: East Asia (PRC, Taiwan, Korea & Japan)
Area II: Southeast Asia (ASEAN membership countries & Indo-China)
Area III: Oceania (Australia, New Zealand & the Pacific Islands)
Area IV: Indian Sub-continent (India, Pakistan, Bangladesh & Sri Lanka)
 APacCHRIE chapter was formed in 2002 to promote academic and research exchanges
among hospitality, foodservice and tourism educators and industry practitioners in Asia Pacific.

NATIONAL TOURISM ORGANIZATIONS - Philippines

Department of Tourism (DOT)

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 Primary government agency charged with the responsibility to formulate tourism policies, plans
and projects for the development of tourism as an engine of socioeconomic and cultural
growth.
 Spread the benefits of tourism to wider segments of the population.
 Ensure the safe, convenient and enjoyable stay and travel of the foreign and local tourists in
the country.
 Tourism Slogans
Visit Philippines
WOW Philippines
Pilipinas Kay Ganda
It’s More Fun in the Philippines (2012 – present)
 Current Secretary of DOT: Bernadette Romulo-Puyat, assumed office on May 11, 2018.

Tourism Promotions Board (TPB)

 Formerly known as PCVC or Philippine Convention and Visitor’s Corporation.
 It is an attached agency of DOT which is primarily responsible for implementing an
integrated domestic and international promotions and marketing program for the
Philippines as a tourism destination as well as for tourism investments.

Intramuros Administration (IA)

 Sponsors, conducts and supports festivals and cultural activities in Intramuros.
 Give grants, contributions and donations for the restoration, repair and maintenance of historic
structure of Intramuros.

National Parks Development Committee (NPDC)

 Undertake development of new parks.
 Upgrade and maintain park facilities.
 Facilitate private sector participation in appropriate aspects of parks development and
maintenance.
 Parks under NPDC: Rizal Park, Paco Park, etc.

Tourism Infrastructure and Enterprise Zone Authority (TIEZA)

 Formerly known as PTA or Philippine Tourism Authority.
 Develop, manage and supervise tourism infrastructure projects in the country; the primary
objective of encouraging investments in TEZ’s (Tourism Enterprise Zone).
 Principal agency responsible for the timely collection of travel taxes:
(50%) of the proceeds from the travel tax collections shall accrue to the TIEZA.
(50%) goes to CHED provided that they shall give priority to tourism – related educational
programs and courses.
(10%) share for the National Commission for Culture and the Arts.

Nayong Pilipino Foundation (NPF)

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 The Ang Nayong Pilipino Foundation Inc., simply known as the Nayong Pilipino Foundation or
Nayong Pilipino is a non-profit organization based in Manila, Philippines.
 It is an autonomous government corporation under the Department of Tourism.
 Ang Nayong Pilipino Foundation Inc. was created primarily to promote research development
project on social sciences and humanities and related fields.
 Founded: November 6, 1972

Duty Free Philippines (DFP)

 Duty and tax free merchandizing system established and operated by DOT.

Philippine Travel Agencies Association (PTAA)

 Aims to foster unity in the travel industry and to promote the welfare of its members and the
traveling public.
 Uphold dignity and the ethics of the travel and tour business.
 To cultivate friendly relations between the Philippines and other countries.

Hotel and Restaurant Association of the Philippines (HRAP)

 A non-stock profit organization, the Hotel and Restaurant Association of the Philippines (HRAP)
is the umbrella organization that speaks for the hospitality industry.
 Created in 1951, HRAP membership includes luxury, deluxe, and standard hotels, leading
restaurants and food groups, schools and universities offering hotel and restaurant management
resources, as well as allied industry partners.
 These are represented by hotel managers, restaurant owners, university deans and CEO.
 Mission:
 To undertake programs and projects that will upgrade and professionalize the industry
such as, but not limited to the setting up and operation of a Hotel and Tourism Institute of
the Philippines.
 To promote and foster high ethical standards in business resulting in fair and honest
competition.
 To provide industry representation in matters of government regulatory policies/laws/rules
affecting the industry.
 To exercise dynamic leadership in promoting goodwill, understanding, fellowship within the
hospitality industry both national and international.

Tourism Educators of Schools Colleges and Universities (TESCU)

 In 1988, a group of educators from Metro Manila schools offering tourism courses formed
what was then known as the “Association of Tourism Schools of the Philippines (ATSP).
 The founding member-schools were Polytechnic University of the Philippines, San
Sebastian College, De Ocampo College, La Consolacion College, Centro Escolar
University, and the University of Santo Thomas.
 Its founding president is Dr. Zenaida Cruz of PUP.
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 In 1992, the constitution of the ATSP was amended and its name was changed to “Tourism
Educators of Schools Colleges and Universities” (TESCU).
 Mission:
 To promote closer working relationship between educators and industry.
 To unite all schools, colleges, and universities with tourism programs with the end in
view of training and developing students for a productive and meaningful career in
tourism.
 To sponsor lectures, seminars, workshops and conferences in various fields of tourism.
 To increase professional knowledge through interaction with all levels of travel and
tourism educators.
 To work with colleagues to advance the image and understanding of travel and tourism
educators within the industry and the academic world.

The Council of Hotel and Restaurant Educators of the Philippines (COHREP)

 COHREP is the leading academic professional organization promoting quality Hospitality
and Tourism Education in the Philippines.
 Established in 1989 by a group of Hotel and Restaurant Administration faculty members
with Dr. Ignacio Pablo elected as founding President.
 The group felt that with the growing needs of the HRA program, there was need to form a
professional organization that would ensure the quality of program offerings by addressing
needs of educators and helping each other meet quality standards.
 In 1991, the COHREP filed its SEC registration and was formally recognized in 1992.
 Mission: To promote teaching excellence in hospitality education by providing venues to
transform educators into confident and values-laden professionals, committed to the
development of competent graduates with employable skills.

Association of Administrators in Hospitality Hotel and Restaurant Management Educational Institution

(AAHRMEI)

 AAHRMEI looks back to its humble beginning when a

group of 22 deans and faculty members met to establish
what is now composed of more than 2,300 strong members, individual and institutional
combined.
 Sixteen years ago Mrs. Sylvia S. Ama, then the director for Hotel, Restaurant and
Institutional Management of DLSU – College of Saint Benilde, conceived the importance of
an organization to look into the concerns of Hotel and Restaurant Management and other
related courses.
 This idea came into reality in February 2001 when Dr. Gloria Baken Wong-Siy was asked
to join the trip to Singapore to evaluate the performance of a 3 rd training partner together
with the CHED-NCR Director, Dr. Amelia A. Biglete who was impressed with the effect of
the training abroad.
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 Thus, she instructed Dr. Siy to come up with a strong organization which could help CHED
monitor the implementation of the International Practicum Training Program guidelines so
that this program could be sustained.
 Inspired with this idea, Mrs. Ama and Dr. Siy worked on the Constitution and By Laws with
the assistance of Dr. Adela J. Ruiz and called for an organizational meeting on February
24, 2001.
 On February 27,2001, a meeting / workshop was held in Singapore and at the same time
induction of officers of AAHRMEI was held at the end of the activity wherein Dr. Siy as the
elected President.
 Since then, AAHRMEI worked hard and has lived to its objective of supporting CHED,
TESDA, DOT and other agencies to complement other organizations in order to pursue
quality and excellence in the hospitality education.
 It has extended its effort by establishing linkages abroad to gain recognition for the
hospitality and tourism education in the Philippines.

Tourism Industry Board Foundation Inc. (TIBFI)

 The Hotel and Restaurant Industry Board (HRIB) was established in June 1980 by the
National Manpower and Youth Council (NMYC) in accordance with Article 50 of the New
Labor Code.
 The board was subsequently registered with Securities and Exchange Commission (SEC)
on January 5, 1981 as a non-stock, non-profit technical foundation.
 It is a tripartite body composed of representatives from the government, private and labor
sectors which aims to provide manpower development in various tourism enterprises.
 In 1991, the Board of Trustees under HRIBFI Resolution 009-91 agreed to rename HRIB
as the Tourism Industry Board Foundation Inc. (TIBFI) to be able to expand its coverage /
membership to all sectors of the tourism industry.
 The conversion was finally approved by the SEC on March 25, 1992.
 Mission: To converge government, industry, education and training sectors in facilitating
tourism human resource development.

Philippine Tour Operators Association Inc. (PHILTOA)

 The Philippine Tour Operators Association (PHILTOA), Inc. is an organization of tour
operators and allied members actively involved in the advocacy of responsible tourism.
 Founded in June12, 1986, non-stock and non-profit organization.
 The membership includes travel agencies, hotel, resorts, transportation companies,
handicraft stores, and other tourism-oriented establishments and associations.
 The Philippine Travel Mart (PTM) is the flagship program of PHILTOA.

The international character of modern tourism and the growing influence of international
agencies in various fields are shown in the growth of international cooperation and organization in
tourism.
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Some countries and regions have felt the need to band together to strengthen their respective
tourism programs. Countries that are often visited by tourists have a national tourism office that
regulates and promotes tourist activities such as the Department of Tourism in the Philippines.
There are also several national professional tourism organizations that work closely with the
government to promote tourism in their respective countries.

We had just finished the discussion on Global Tourism Organization. Let’s now move on
to the next higher level of activities or exercises that demonstrate your potential
skills/knowledge of what you have learned.

V. ANALYSIS, APPLICATION AND EXPLORATION:

ACTIVITY 1

Name:GUILING, JENNILYN Year and Section: BSHM-1139

Organization: National Restaurant Association

Website: www.restaurant.org
Summary: The National Restaurant Association is an organization devoted to representing, educating,
and promoting the restaurant/hospitality industry.

(a) Look under the “Education” icon. What does it mean to be “FMP Certified” and what are the
eligibility requirements?
-Having the right Todo Orobtain Something: satisfying the appropriate Conditions

(b) What are some of the upcoming events and what do they have to offer?
-Using social to show case your past events as well as promote up coming ones will
definitely Get people talking. Take advantage of the chatter by monitoring social and
engaging with those Discussing it and using your hashtag to encourage a larger
event community. Create a space Where people can gather, network, and develop
relationships that can extend past the individual events you or chestrate
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Finally, let’s WRAP UP the lesson regarding what we had discussed today!

VI. GENERALIZATION:

Name: GUILING, JENNILYN Year and Section: BSHM-1139

1. How does the regional tourist organization promote tourism?

- Regional tourism organization they provide leadership, support, coordinated and collaborative to
maximizes resources in their local tourist

2. From the lesson on Global Tourism Organization, I realized that

- The tourism industry have a many different segments, and have a classification of tourism
organization

GOOD JOB!
You have come to an end of Module 9.
OOPS! By the way, you still have an assignment to do. Here it is…

VII. ASSIGNMENT:

Name: GUILING, JENNILYN Year and Section: BSHM-1139

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1. What role can the Philippine government play in encouraging tourism during this time of pandemic?
-The government Sector Regulates the industry in collaboration with other Government industries

2. What is the role of public sector in tourism development?

-Organizations which are run by the government are known as the public sector. In
travel and

Tourism public sectors play a vital role making more aware of publicity with the
business

Environment. It also help stop romote destinations and provide range of services to
encourage tourism development

VIII. EVALUATION: After your long journey of reading and accomplishing the module,
let us now challenge your mind by answering the evaluation part of this
module.
Name:
GUILING, JENNILYN Date: _____________________
Year and Section: BSHM-1139 Score: ____________________

MULTIPLE CHOICE: Classify the responsibilities of the following tourism organizations accordingly.
Write only the letter of the correct answer on the line provided.

1. A UNWTO serves as a global forum for tourism policy issues and plays a central role in promoting
responsible, sustainable, and universally accessible tourism, paying particular attention to the needs of
developing countries.
A. International
B. Regional
C. National

2. A PATA focuses its attention on travel opportunities in the member countries and develops
awareness among the travel trade.
A. International
B. Regional
C. National

3. A ASTA’s aim is the promotion and advancement of the interest of travel industry and safeguarding
of the traveler.
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A. International
B. Regional
C. National

4. B OAS strengthens relations between American States by providing advisory services and training
programs in many fields including tourism.
A. International
B. Regional
C. National

5. A ICAO involves standardizing of tickets, prices, airline air way bills, baggage checks and other
documents.
A. International
B. Regional
C. National

6. A The DOT ensures the safe, convenient and enjoyable stay and travel of the foreign and local
tourists in the country.
A. International
B. Regional
C. National

7. C DPDC facilitates private sector’s participation in appropriate aspects of parks development and
maintenance.
A. International
B. Regional
C. National

8. AAAHRMEI worked hard and has lived to its objective of supporting CHED, TESDA, DOT and other
agencies to complement other organizations in order to pursue quality and excellence in the hospitality
education.
A. International
B. Regional
C. National

9. A WTTC is the only global forum whose members are the top decision makers in the travel and
tourism industry.
A. International
B. Regional
C. National
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10. B CTA encourages and assists in the development of tourism throughout the Caribbean Area.
A. International
B. Regional
C. National

CONGRATULATIONS on reaching the end of this module! You may

now proceed to the next module. Don’t forget to submit all the exercises,
activities, portfolio, etc. during face to face.