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  • Social Responsibility Theory: A Case Study On #Metoo Movement

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    Pushkar Dere
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    The #MeToo movement is a social movement against sexual abuse and harassment where victims publicly share their allegations. It began in 2006 but gained widespread attention in 2017 when actress Alyssa Milano encouraged Twitter users to share their stories. Various online communities have formed to support victims. In India, the movement has affected the film and entertainment industry but still has progress to make due to many women's lack of internet access. Globally, #MeToo has impacted politics, workplaces, education, and the entertainment industry. Under social responsibility theory, media aims to promote discussion of social issues and consumer action on them. The document analyzes how #MeToo falls under this theory and its discussion outcomes.

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    The #MeToo movement is a social movement against sexual abuse and harassment where victims publicly share their allegations. It began in 2006 but gained widespread attention in 2017 when actress Alyssa Milano encouraged Twitter users to share their stories. Various online communities have formed to support victims. In India, the movement has affected the film and entertainment industry but still has progress to make due to many women's lack of internet access. Globally, #MeToo has impacted politics, workplaces, education, and the entertainment industry. Under social responsibility theory, media aims to promote discussion of social issues and consumer action on them. The document analyzes how #MeToo falls under this theory and its discussion outcomes.

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    20 views10 pages

    Social Responsibility Theory: A Case Study On #Metoo Movement

    Uploaded by

    Pushkar Dere
    The #MeToo movement is a social movement against sexual abuse and harassment where victims publicly share their allegations. It began in 2006 but gained widespread attention in 2017 when actress Alyssa Milano encouraged Twitter users to share their stories. Various online communities have formed to support victims. In India, the movement has affected the film and entertainment industry but still has progress to make due to many women's lack of internet access. Globally, #MeToo has impacted politics, workplaces, education, and the entertainment industry. Under social responsibility theory, media aims to promote discussion of social issues and consumer action on them. The document analyzes how #MeToo falls under this theory and its discussion outcomes.

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    of 10

    SOCIAL

    RESPONSIBILITY
    THEORY
    A CASE STUDY ON #METOO MOVEMENT
    SOCIAL RESPONSIBILITY
    THEORY
    Here media recognize their responsibility to resolve

    conflict through discussion and to promote public

    opinions, consumer action, private rights, and

    important social interests.


    WHAT IS #METOO?
    a social movement against sexual abuse and sexual

    harassment where people publicize allegations of sex

    crimes.
    2006

    Activist Tarana Burke

    2015

    Italian model Ambra Gutierrez

    2016

    Ukrainian journalist Anastasia

    Melnichenko

    2017

    Actress Alyssa Milano


    ROLE OF
    MEDIA
    FORMA TION OF INT ERNET
    COMMUNITIE S
    Various communities on social media and in general

    over the internet have been formed to support

    women & now by extension men also who have

    been victims.
    IMPACT IN
    INDIA
    59 PER CENT OF WOMEN

    IN URBAN INDIA AND 64

    PER CENT OF WOMEN IN

    RURAL INDIA DO NOT HAVE

    INTERNET ACCESS
    According to https://www.lexology.com/library/detail.aspx?g=fee77716-ac3b-4081-8a4d-b92409c12612

    Me Too movement majorly affected film

    and entertainment industry with traces at

    workplace, but it still has a long way to go.


    IMPACT GLOBALLY

    Government & Churches & Workplace Entertainment

    Politics Educational sector Industry


    ANAL YS IS
    Why does it come under Social Responsibility Theory?

    What has been the outcome of discussions?

    67+

    67+ NOTABLE PERSONS WERE CALLED

    OUT FOR THEIR ACTIONS IN INDIA VIA

    VARIOUS PLATFORMS.
    According to https://www.firstpost.com/india/metoo-in-india-a-list-of-allegations-as-reported-on-social-media-and-followed-up-by-firstpost-5359961.html
    THANKYOU

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