The beginning of a journey called life!

It all started in an experimental workshop in a Detroit garage and it continues today in garages all over the
world. William Durant, a successful buggy manufacturer from Flint, Michigan, asked Louis Chevrolet, a well
known car racer, to help him design a car for the general public. Chevrolet got named after its designer
because Durant liked the sound of the name and because Chevrolet was a prominent name in motor
sports.
The company was established in 1911, and the bowtie logo first appeared in 1914. Legend maintains that
the bowtie shape was inspired by a pattern of wallpaper in a Paris hotel room. William Durant reportedly
detached a small piece and kept it in his wallet, waiting for the day he’d put it to use. The bowtie has, since
then, become an advertising icon, and is still the marquee of today's Chevrolet.

Chevrolet is not new to India – tracing Chevrolet in our

sub continent 
Maharajas, freedom fighters and the common man –
Chevrolet has ferried them all. The bowtie has been an
integral part of India’s automotive landscape from the early
twenties till today.

Chevrolet came to India in 1928. An office was set up in

Bombay with an assembly plant constructed in Sewree.
General Motors (GM), Chevrolet’s parent company, was
the first automobile company to open an assembly plant in
India.

Production started in 1928 with the National Series AB

Touring. The AB series came with Chevrolet’s well proven
and reliable 171 cubic inches, 24.7hp four-cylinder engine.
It featured Chevrolet’s first four-wheel mechanical brakes
and wooden wheels. In the first year of production, 13,903
GM cars and trucks were built at Sewree, including
products from other GM brands.

The Chevrolet brand quickly proved trustworthy and

dependable. As a result, a large amount of Chevrolets were
imported between 1918 and 1928. The Chevrolets
imported during these years mainly consisted of small four-
cylinder Tourers, because they delivered the most
impressive fuel economy and were simple to run.

Even the Nawab of Hyderabad – considered the richest

man in the world at the time – used Chevrolet Tourers as
official cars.In 1930, the Indian market became even more
competitive as Ford introduced the popular Model A, whose
all-steel body made it a great success. Chevrolet replied
with a revolutionary six-cylinder engine that developed 46
horsepower. And it was this very car that gave Chevrolet its
highest sales in India in 1931.

Sadly, the years 1952-53 marked the end of an era for the
Indian automobile industry. The ‘socialist’ Government
forced General Motors India to shut shop, along with other
foreign car companies.
History
North America
United States and Canada
Main article:  General Motors Canada

On November 3, 1911 a racecar driver and automotive engineer Louis Chevrolet cofounded

the Chevrolet Motor Car Company with William C. Durant (ousted founder of General Motors) and
investment partners William Little (maker of the Little automobile) and Dr. Edwin R. Campbell (son-in-law
of Durant).

Durant from the management of GM in 1910. Durant took over the Flint Wagon Works, incorporating both
the Mason and Little companies. As head of Buick Motor Company, prior to founding GM, Durant had
hired Louis Chevrolet to drive Buicks in promotional races. [2] Durant wanted to use Chevrolet's name as a
racer to rebuild his own reputation.

Actual design work for the first Chevy, the costly Series C Classic Six was drawn up by Etienne Planche,
following the instructions of his old friend Louis. The first C prototype was ready months before Chevrolet
was actually incorporated.

Chevrolet first used its "Bowtie emblem"[3] logo in 1913. It is said to have been designed from wallpaper
Durant once saw in a French hotel. More recent research by historian Ken Kaufmann presents a
compelling case that the logo is based upon a logo for "Coalettes". [4] Others claim that the design was a
stylized Swiss cross, in honor of the homeland of Chevrolet's parents. [5]

Chevrolet logo, ca. 1943

Louis Chevrolet had differences with Durant over design and in 1915 sold Durant his share in the
company. By 1916, Chevrolet was profitable enough to allow Durant to repurchase a majority of shares in
GM. After the deal was completed in 1917, Durant was president of General Motors, and Chevrolet was
merged into GM, becoming a separate division. In 1917 Chevrolet factories were located at New York
City; Tarrytown, N.Y.; Flint, Michigan; Toledo, Ohio; St. Louis, Missouri; Oakland, California; Fort Worth,
Texas, and Oshawa, Ontario.[6] In the 1918 model year, Chevrolet introduced the Model D, a V8-powered
model in four-passenger roadster and five-passengertourer models. It also started production of an
overhead valve in-line six. Most cars of the era had only low compression flat head engines. These cars
had 288in3 55 hp (41 kW) engines with Zenith carburetors and three-speed transmissions.
Chevrolet continued into the 1920s, 1930s, and 1940s competing with the Ford brand, and after the fairly
new Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the
"Low-priced three"

Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In 1953
they produced the Corvette, a two-seater sports car with a fibreglass body. In 1957, Chevy introduced
their first fuel-injected engine,[7]the Rochester Ramjet option on Corvette and passenger cars at $484. [8] In
1960 they introduced the Corvair with a rear-mounted air-cooled engine. In 1963, one out of every ten
cars sold in the United States was a Chevrolet.[9]

Chevrolet Camaro 2010

The basic Chevrolet small-block V-8 design has remained in continuous production since its debut in
1955, longer than any other mass-produced engine in the world, although current versions share few if
any parts interchangeable with the original. Descendants of the basic small-block OHV V-8 design
platform in production today have been much modified with advances such as aluminium block and
heads, electronic engine management and sequential port fuel injection, to name but a few. Descendants
of the small-block V-8 in the form of the LT V-8s, and had influence in the design of the LS V-8s, both of
which are still installed in Cshevrolet vehicles. Depending on the vehicle type, Chevrolet V-8s are built in
displacements from 4.3 to 9.4 litres with outputs ranging from 111.394 horsepower (83.066 kW)
to Template:Convert994 as installed at the factory. The engine design has also been used over the years
in GM products built and sold under the Pontiac, Oldsmobile, Buick, Hummer, Opel (Germany), and
Holden (Australia) nameplates.

In 2010, General Motors replaced the advertising agency Campbell-Ewald, which served Chevrolet for 91
years, with Publicis Worldwide. Campbell-Ewald of Interpublic Group of Companies had served Chevrolet
since 1919.[10] In May 2010 Chevy's advertising account was awarded to Goodby, Silverstein and
Partners.[11]

Mexico
Mexico has a mix of Chevrolet models from different GM brands and platforms but branded as Chevrolet.
The variety of models comes from Chevrolet USA, Opel Europe, and other origins. Examples of Opel
Sourced vehicles are Vectra, Astra, Corsa, Meriva and Captiva. Mexico also has some cars of its own,
such as the Chevy C2, which is a reworked previous generation Corsa. Vehicles based on US platforms
are the Avalanche, the Suburban, the Equinox, the Tahoe, the Cheyenne (which is similar to the
Silverado but with minor differences), the Aveo, the HHR, the Traverse, the Malibu and the Corvette.
The Chevrolet Optra, assembled in South Korea by GM Daewoo, is also sold in Mexico. The European
Epica is sold as a Business only vehicle.

Asia
China

In 2009, China became Chevrolet's third largest market, with sales of 332,774 vehicles, behind only the
United States and Brazil (1,344,629 and 595,500 vehicles respectively). [12]

India
Main article:  Chevrolet Sales India Private Limited

Chevrolet is among the newest brands in India launched by GM's India operations. Until June 6, 2003
(the official birthday of Chevrolet), GM India (which was originally a joint venture with Hindustan Motors)
sold the Opel Corsa, Opel Astra, and the Opel Vectra. The Corsa and Astra were built at a plant
in Halol, Gujarat.

Since then, Chevrolet currently sells the Chevrolet Cruze, Chevrolet Spark, Chevrolet Optra, Chevrolet

Aveo, Chevrolet Tavera, Chevrolet Captiva, Chevrolet SRV , Chevrolet Beat and Chevrolet Aveo U-VA.
The Chevrolet Forester, a rebadged Subaru, was imported directly from Fuji Heavy Industries in Japan
until 2005. The Optra and Tavera are built at the Halol plant. The Chevrolet launched
in India the Chevrolet Captiva SUV. The latest models launched by Chevrolet is the Chevrolet Beat &
the Chevrolet Cruze.

Chevrolet also is the sole Engine supplier for the Formula Rolon single seater series in India.

Japan

In the mid 2000s, Suzuki imported and marketed the TrailBlazer and the Chevrolet Optra wagon in Japan.
General Motors Asia Pacific (Japan) currently distributes and markets the Chevrolet TrailBlazer, Camaro,
and Corvette in limited numbers. Suzuki, a GM partner, also assembles and markets the Chevrolet
MW kei car. The MW was originally a rebadged Suzuki Wagon R. As of 2008, it is a rebadged Suzuki
Solio. Suzuki had also marketed the Chevrolet Cruzesubcompact in the past. As of
2010, Mitsui distributes and markets the Chevrolet Tahoe, Chevrolet Express, Chevrolet HHR, Silverado,
and Traverse. Previously, it had also marketed the Starcraft versions of the G-Van and Chevrolet
Trailblazer. Thus there are three distinct distribution channels for Chevrolet-branded vehicles in Japan.

Malaysia

In 2003, a joint-venture between GM and DRB-Hicom, called Hicomobil, began marketing the Chevrolet

Aveo, Chevrolet Optra, Chevrolet Nabira and Chevrolet Lumina. The joint venture has since been
dissolved in 2009, only to be succeeded with Naza in 2010.

Middle East

In the Middle East, Chevrolet-badged cars, trucks, SUV's, and crossovers are sourced from GM Daewoo
(in South Korea), GM in North America, and GM Holden (in Australia). The Middle East market has a
separate division called Chevrolet Special Vehicles (CSV), which (as of December 2007) sources the
high-performance 400 bhp (300 kW) CR8 sedan from Holden Special Vehicles. The Holden
Commodore is badged as the Chevrolet Lumina in the Middle East, as well as South Africa. The longer
wheelbase Holden Caprice is sold as the Chevrolet Caprice in the Middle East.

Pakistan

In Pakistan, Chevrolet introduced its cars in collaboration with a local automobile manufacturer
called Nexus Automotive. The current lineup available from Chevrolet Pakistan includes Chevrolet
Optra, Chevrolet Spark, Chevrolet Joy,Chevrolet Aveo, and Chevrolet Colorado. The company plans to
add Chevrolet Captiva, Chevrolet Epica and Chevrolet Cruze to its lineup in the future.

South Korea

Many global-market Chevrolet vehicles are designed and manufactured by GM Daewoo of South Korea,
but they had been sold under Daewoo brand in South Korea until February 2011. Daewoo brand was fully
replaced by Chevrolet in March 2011. All Daewoo products relaunched under Chevrolet brand, with the
release of Chevrolet Camaro, Chevrolet Orlando and Chevrolet Aveo.

Thailand

The American-built Chevrolet Colorado pickup is also manufactured in Rayong, Thailand. The Holden

Commodore is badged as the Chevrolet Lumina in Thailand.

General Motors is currently exploring cost cutting options as part of its restructuring plan. One of these
options involve expanding the Rayong, Thailand plant to add additional capacity to export Colorados to
the U.S. This would allow the Shreveport, Louisiana plant to be closed (where the Colorado is also
produced). This scenario is plausible only if a free-trade agreement is signed between the U.S. and
Thailand, as the American tariff on imported pickup trucks from non-FTA countries is currently 25%.
The United Auto Workers is the most vocal opponent to a change in the tariff structure.

Australia
Even though the Australian market of today mainly consists of Australia's own automotive companies
alongside Asian and European automobile brands, Australia once had its fair share of American cars as
well.

Bodies for the local assembly of Chevrolets were built in Australia as early as 1918 [13] and by 1926 the
newly created General Motors (Australia) Pty Ltd had established assembly plants in five Australian
states to produce Chevrolet and other GM vehicles using bodies supplied by Holden Motor Body Builders.
[14]
 The merger of General Motors (Australia) Pty Ltd with the troubled Holden Motor Body Builders in
1931 saw the creation of General Motors – Holden’s [15] and the ongoing production of various GM
products including Chevrolet. GMH departed from traditional US body styles with the release of the
Chevrolet Coupe Utility in 1934 [16] and the Chevrolet “Sloper” Coupe in 1935.[17] Post-war production
recommenced in 1946.[18] From 1949 Australian Chevrolets were to be locally assembled from
components imported from Chevrolet in Canada although local production of the Coupe Utility body
continued until 1952.[19] 1968 was the last full year of Chevrolet assembly in Australia. [20]

Classic Chevrolet models such as Bel Air, Biscayne, Impala etc., are still found in many states around
Australia. From the early 70s to the early 80s the Chevrolet name was also used on various light
commercials in Australia. These ranged from the LUV (a rebadged Isuzu KB) to the third generation C-
series trucks. From 1998 to 2001 the Chevrolet Suburban was sold in Australia as the Holden Suburban.

South Africa
In South Africa, Chevrolet was GM's main brand name until 1982, with a number of Vauxhall
Motors and Holdenderivatives being built under the Chevy name from 1964. In the 1970s, the advertising
jingle "braaivleis, rugby, sunny skies and Chevrolet"[21] (adapted from the US "Baseball, Hot Dogs, Apple
Pies and Chevrolet") came to epitomise the ideal lifestyle of white male South
Africans. Holden in Australia used the jingle "Football, Meat Pies, Kangaroos and Holden cars". Originally,
Chevrolets were CKD kits of US models assembled in their plant in Port Elizabeth. However, since South
Africa was right-hand drive and the US was left-hand drive, along with encouragement by the South
African government to use local content, Chevrolets such as the Biscayne were eventually made entirely
in South Africa, along with GM's "own car for South Africa": the Ranger.

By the 1970s, larger South African Chevrolets were based on Australian General Motors-
Holden's models, the Kommando being based on the Holden Kingswood [22] and the Constantia on
the Statesman,[23] while the smaller Firenza was based on the Vauxhall Viva. The Chevrolet Nomad sold
in South Africa was entirely different from the Nomad sold in America; whereas the American Nomad was
originally conceived as a station wagon version of the Corvette and eventually became the station wagon
version of the Bel Air, the South African Nomad was an SUV of truck proportions before SUVs were
popular.
However, these were replaced by Opel models like the Rekord, Commodore, and Senator, and in 1982
the Chevrolet brand name was dropped in favour of Opel. Because of the political climate at the time, GM
decided to divest from South Africa in 1986, and a local group eventually bought out GM's South African
operations (including the Port Elizabeth plant) and renamed the company as the Delta Motor Corporation,
which concentrated on Opels, Isuzus, and Suzukis, built under licence.

However, thanks to an improved political climate in the 1990s, GM decided to reenter South Africa,
eventually buying out the whole of Delta. In 2001, the Chevrolet name made a comeback, used on
the Lumina, a rebadged Holden Commodore, and later on, on the Daewoo range of cars. Current
Chevrolets include the Spark (a rebadged DaewooMatiz), Aveo, Optra, the Lumina (including
the Ute model), and the Vivant, an MPV that is a rebadged version of the Daewoo Tacuma.

Europe
Chevrolet Europe GmbH is a Swiss-based firm (in Zurich) that mainly sells cars produced by GM Korea.

Until 2005, Chevrolet Europe sold a few models, mostly United States domestic market (USDM) models
modified to suit European regulations. Among them were the Chevrolet Alero (which was a
rebadged Oldsmobile Alero) and the Chevrolet Trans Sport (which was a Chevrolet Venture with the front
end of the Pontiac Trans Sport). Among other models sold by Chevrolet Europe were the Camaro,
the Corsica/Beretta, the Corvette, the Blazer, and the TrailBlazer. The current generation of North
American–built Chevrolet Impala V-8 sedans has also been available in Europe in recent years, marketed
as both large family sedans and more economically priced alternatives to Jaguars and BMWs as high
performance executive cars.

It was in 2005 that all the mainstream models from GM Daewoo were rebranded as Chevrolet in Europe.
(The ownership of the SUV models in the former Daewoo range had reverted to ownership of SsangYong
Motor Company by this time.) However the Daewoo name was retained in South Korea and Vietnam. In
the rest of the world, most Daewoo models have worn the Chevrolet badge since 2003. Exceptions
include the use of the Suzuki badge in the United Statesand Canada, the Pontiac badge in Canada,
the Holden badge in Australia and New Zealand, and the Buick badge inChina for certain GM
Daewoo models.

The Corvette and Cadillac are marketed in Europe through a separate distribution channel operated by
Netherlands-based Kroymans Corporation Group.[24] Kroymans Corp is seeking court protection from
creditors.[citation needed]Kroymans Corporation also sells Ford, Opel, Nissan, Saab, Volvo and other brands in
Germany, the Netherlands and Belgium. Kroymans is going to concentrate only on the importing,
distribution, marketing and car retail sales in the Netherlands. [25]
Because the Chevrolet brand now represents value-driven cars in Europe, the Corvette name was made
into a separate marque there, as well as in Japan.

Russia

In Russia, various Chevrolet models are available. Current Chevrolets include

the Spark, Aveo, Lacetti, Cruze, Rezzo,Epica, Captiva, TrailBlazer, and Tahoe. Also, a joint venture
between GM and Russian AvtoVAZ from 2002 makes the Chevrolet Niva, an SUV especially for Russian
market and conditions. In 2009 this model received restyling by Bertone.

South America
Historically, many Latin American-market vehicles from GM were modified derivatives of older models
from GM's North American and European operations. The current S10 and Blazer exemplify this strategy.
However, more modern vehicles are now being marketed as market conditions change and competition
increases. Besides those older models made in Mexico, Ecuador, Colombia and Mercosur countries,
Korean sourced cars from former Daewoo factories some markets also get German Opel and US made
Chevrolet on top of their local line-ups.

Argentina

In 1924 General Motors started importing Chevrolet Double Phaeton models and were welcomed with
great demand.

In 1925, in order to reduce costs in the Argentine market, General Motors decided to manufacture in
Argentina and started producing a sedan, a roadster, a truck chassis and the Chevrolet Double Phaeton,
now called "Especial Argentino", a model exclusively designed for the Argentinean market. Sales
increased and soon the Oldsmobile, Oakland and Pontiac units were incorporated to the assembly line.

When the Second World War broke out the operations were complicated. In 1941 the Chevrolet 250.000
was made, but the shortage of products made car production impossible. The last Chevrolet went out of
the plant in August, 1942. In order to avoid the total stoppage, the company made electrical and portable
refrigerators and car accessories amongst other items. After the war, GM started producing the
Oldsmobile and Pontiac lines and later Chevrolet is added.

In 1959, manufacturing plants are enlarged and set up to produce cars, pick ups and trucks. On 25
January 1960 the first Argentinean Chevrolet pick-up was introduced. The following year the national
government approves the investment plan for 45 million dollars which included a plant of 12,000 m 2. On
12 March 1962 the first Chevrolet 400 was made based on the North American Chevy II. The original plan
considered a national integration of 50% during the first year of production; this amount had to be 90% in
1964 with a production of 15,000 units. By 1969, the Chevy line, derived from the American Chevy Nova,
was presented.
In the middle of the seventies, General Motors market share was reduced sharply from 9% in 1976 to 2%
in 1978. Losses exceeded $30 million and the head company in the USA decided to halt production
activities in Argentina.

The Chevrolet trademark reappeared in 1985 for the production of the pick-up in its versions C-20 and D-
20. In 1995, a plan for the manufacturing destined for export specially to Brazil and other countries
of Mercosur materialized with the building of a new facility near Rosario, Santa Fe, for the production of
the Opel-based Chevrolet Corsa and the Suzuki-based Chevrolet Grand Vitara 4x4.[26]

Brazil

Chevrolet Hall in Belo Horizonte, Brazil.

In Brazil, the Chevrolet Opala was based on the German Opel Rekordand American Chevrolet Nova from

the late 1960s, continuing in production until the early 1990s, when it was replaced by a version of
theOpel Omega. Other smaller Chevrolets in Brazil, such as the Kadett and Monza, were based on
the Opel Kadett and Ascona respectively. Chevrolet's product line-up in Brazil now comprises some
exclusive designs like the Corsa "B" based Celta sold in Argentina under the Suzuki brand, the Astra, and
a brand new, Brazilian designed Vectra based on the Opel Astra H. The passenger car range also
includes the Classic, the Prisma, the Corsa hatchback and sedan, and the Omega sedan which is actually
a captive import of the Australian Holden Commodore. The latest home-grown product is the Chevrolet
Agile hatchback, released in late 2009.

Utility and four wheel drive vehicles line-up includes the S10, the Blazer, and the Montana. The Montana
is a compact pickup truck, based on the Agile, that is also sold in other Latin American markets. From the
1960s to the mid-1980s, there was also a large station wagon, derived from theC10 truck (somewhat
similar to the Suburban), called the Veraneio.

Chile

Chevrolet production in Chile began in 1962, although at first through local partners (in this case, Avayu
with the Nova II). GM still assembles the Isuzu´ F and N series in Huechuraba, Santiago.

Chevrolet has been operating in Ecuador for 80 years. GM Ecuador sells US Chevrolets alongside GM
Daewoo andOpel sourced models. It also sells the 1983 Suzuki Supercarry under the Chevrolet namel,
and the Isuzu Rodeo was sold as the Chevrolet Rodeo throughout the 1990s.

In Venezuela, Chevrolet has been operating since 1948, when truck production began in Caracas. In
1979 production moved to a plant in Valencia that was purchased from Chrysler. Chevrolet assembled
more than 1,500,000 vehicles in its first 50 years in Venezuela.

Colombia

The Colombian Automotive Factory SA (Colmotores) was founded in 1956 and initially produced vehicles
in Austin; in the '60s, Simca and Dodge automobiles (its first car manufactured was a Coronet 440); and
then, in 1980, began producing Chevrolet cars. Currently Colmotores has more than 75% of the domestic
market, with models from GM Daewoo, Suzuki and Opel. Particularly worthy of mention is the Aveo,
Optra and the Spark.

Trinidad and Tobago

Since the early 1920s, Chevrolet cars and trucks were marketed in this country. The Master Deluxe
Sedan of the late 1930s was considered to be a pinnacle of luxury. All cars sold through the local dealer,
Neal and Massey (also franchisee for Vauxhall and Buick), were right-hand-drive, and imported from
Canada and Australia. Throughout the 1940s and 1950s, GM maintained a market presence with the Bel
Air, Impala and Fleetline. During the late 1960s and early 1970s, Australian Holden DeVilles badged as
Chevrolet Caprices were sold, though a few "Islander" limited edition American Chevrolet Caprices were
imported. Neal and Massey gave up the GM franchise in 1974 and the brand left the market. During the
period 1998–2001, Southern Sales Ltd. imported the Chevy Monza and Joy. Based on the Opel/Vauxhall
Corsa platform and assembled in Mexico, these were the cheapest new cars available. Poor build quality,
unprofessional dealer service, and a limited spare parts supply saw these cars exit the market with only a
few units being sold. In 2003, the local Renault dealer marketed the Aveo sedan and hatchback, as well
as the Optra sedan (a rebadged Suzuki Forenza), with limited success. A more intensive marketing
campaign by the latest Chevrolet dealer, Lifestyle Motors, has met with more success. The models
available are the Chevrolet Colorado (Isuzu D-Max twin), Spark (micro-car based on the Daewoo Matiz),
Aveo sedan and hatchback, Optra sedan, hatchback and wagaon, the Captiva SUV, and the Epica large
saloon. In March 2011, the Cruze was added to the lineup and features a 1.8 litre gasoline engine. It
bridges the gap between Optra and Epica models. Once the Optra is phased out, a 1.6 litre Cruze will be
made available.

Future cars, trucks and development

Chevrolet Volt

The Chevrolet division is currently recovering from the economic downturn of 2007-2010, when after
sales of GM vehicles plummeted and when the U.S Government bailed out the company, GM began
developing more fuel efficient cars and trucks in order compete with foreign automakers i.e. Toyota,
Honda. Since, the sales of the Chevrolet brand have been very successful in recovery mode, sales were
up and key contributors are the Equinox crossover, Cruze compact sedan, and the Volt. In late 2010
General Motors began a small production of the plug-in electric Volt, which later was announced as the
2012 North American Car of the Year and World Green Car of the Year , and production numbers are
expected around 60,000 in the 2012 fiscal year. At Auto China in 2010 General Motors showed the Volt
MPV5 concept, an MPV based on the electric Volt sedan but, the MPV hasn't been official on or if
production will exist. Chevrolet has also shown the new version of the Aveo, renamed Sonic at the 2011
North American Auto Show in Detroit. The Sonic will feature a four-door sedan, hatchback, as well as a
sport version. The Chevrolet Malibu, which the model of the 8th gen. were considered to have been one
of General Motor's turnaround cars through the tough economic crisis of 2008-10 was announced that a
9th generation would succeed over the previous model in the first quarter of 2012 was revealed in the
April of 2011 on the company's Facebook page as well as in New York.

New for 2011 - 2013 model years:

 Spark
 Sonic
 Cruze (In production)
 9th Gen. Malibu
Vehicle models
List of all-time Chevrolet vehicles

Current
Stateside and Canada models

C A Cr Im Ca Cor V H Ta V
So Mal Cross Equi Trav SU Subu Tru Colo Silve Avala Exp
ar ve uz pal mar vett ol H ho an
nic ibu overs nox erse Vs rban cks rado rado nche ress
s o e a o e t R e s

Latin America models

Celta/Prisma
Astra B
Corsa B/Chevy Vectra
Cars Spark Aveo Cruze Optra Astra Epica
C2 C
C/Vectra
Corsa C

Montana/Tornad Avalanch
Trucks S-10 D-Max Silverado
o e

Crossover Captiva
HHR Captiva Traverse
s Sport

MPVs Meriva Tacuma/Rezzo Zafira

Europe models

Cruz
Cars Spark Aveo Epica
e

SUVs Captiva

Crossover
HHR
s

Middle East models

Epic Capric Malib Bea

Cars Spark Aveo Optra Lumina Corvette Camaro
a e u t
 Avalanch
Trucks Colorado Silverado
e

Crossover
Traverse Captiva
s

Trailblaze
SUVs Tahoe Suburban
r

Vans Uplander Express

Future
United States and Canada

Tige
Car Spar Camar Corvett Coba Silverad Taho Malib Traver Ave Cruz HH Impal Avalanc Expre r
s k o e lt o e u se o e R a he ss 673
8

Marketing
Chevrolet globally has had their marketing campaigns, songs, taglines, and slogans, including the
following.

Recently, Chevrolet uses a customized Klavika for the vast majority of its marketing type.

Songs

Dinah Shore performs See the U.S.A. in your Chevrolet in 1952.

 "Chevy Volt and Me"

 See the U.S.A. in Your Chevrolet (1950s-1960s), sung by Dinah Shore as the theme song to The
Dinah Shore Chevy Show.
 409 (1962) The Beach Boys
 Shut Down (1963) The Beach Boys
 My Stingray--
 SS 396 (1965) Paul Revere and The Raiders
 Crocodile Rock (1972) Elton John
 Little Red Corvette (1982), a song by Prince (musician) from the album1999 (album)
 Listen to the Heartbeat of America (1986–1992)
 Like a Rock (1991–2004)
 This is Our Country (2006–present)
 American Pie - Don McLean
 Stingwray- Static-X
 Z28 - Static-X
 Chevy Van - Sammy Johns
 My Camaro - Young Jeezy (2010)
 Peanut Better And Jelly - Cadillac Don Ft J Money
 Dre - Chevy Ridin' High Featuring Rick Ross
 Ice Cream Paint Job- Dorrough
 Everybody - VV Brown (2011 - Chevrolet Volt Now Commercial)
 Where Have All the Cowboys Gone - Paula Cole (1997)
Taglines
best trucks and cars ever

 The cars more Americans can depend on (1991)

 The trucks that last (1991)
 The trucks you can depend on, the trucks that last (1992)
 The most dependable, longest lasting trucks on the road (1993, 1995–present)
 This is our Country (1994)
 Like a Rock
 The Heartbeat of America
 May the Best Car Win (2009–2010)
 Chevy Runs Deep (2010–Present)
 Excellence for Everyone (2010–present)[27]
Slogans

 See the U.S.A. in Your Chevrolet (1950s-1960s)

 Putting you first keeps us first (1960s)
 It's Exciting! (mid 1960s)
 Building a better way to see the USA (early 1970s)
 Baseball, Hotdogs, Apple Pie & Chevrolet (mid 1970s)
 Good things are happening at Chevrolet (early 1980s)
 USA-1 Taking Charge (1983)
 Today's Chevrolet (mid 1980s)
 The Heartbeat of America (1987–1994)
 Rock, Flag and Eagle (1985–1987)
 Genuine Chevrolet (1994-2001 United States; 1994-1996 Canada)
 Tried, Tested, and True (1996–2004 Canada)
 We'll Be There (2001–2004 United States)
 Like a Rock (1991–2004; Chevrolet Trucks) Featuring the Bob Seger song of the same name
 An American Revolution (2003–2009)
 For All Life's Roads (2004–2006; Canada)
 Our Country, My Truck (2006–2007; Chevrolet Trucks)
 America's Best Trucks (2007–present; Chevrolet Trucks)
 Let's Go (2007–2009; Canada)
 May the Best Car Win (2009–2010; United States & Canada)
 Excellence for Everyone (2010–present)
 Chevrolet Runs Deep (2010–present)[27]
Watches
In 2007, General Motors allowed AJS-Production SA to register the Louis Chevrolet trademark for a line
of premium quality Swiss Watches watch marketed under the Louis Chevrolet brand name. Although the
watches bear the name of Louis Chevrolet, they are not marketed or produced in association with
General Motors.[28]

The watch brand pays tribute to Louis Chevrolet, co-founder of the Chevrolet automobile company (later
acquired by General Motors). Chevrolet was born in a family of a watchmaker and in his childhood helped
his father at the workbench. The collection was called Frontenac, the name inherited from the race car
company founded by Louis Chevrolet. The Chevrolet watch collection comprises automatic, manually
wound and quartz models, equipped with ETAand Ronda movements.
The Louis Chevrolet Frontenac watches, manufactured in Porrentruy, the Swiss Jura region, feature the
styling cues suggested by the Chevrolet cars. The collection was developed while applying the same
materials as used in the car industry. Pearled appliques on the Chevrolet watches' dials remind the metal
forms of the old dashboards. The number '8,' Chevrolet's racing number, is sported on the case back. [29]

In NASCAR
Major teams include Hendrick Motorsports, Richard Childress Racing, Earnhardt Ganassi
Racing and Stewart Haas Racing who all drive Impala-themed cars. Hendrick has 10 championships,
RCR has 6 championships.Chevrolet is one of the most successful manufacturers to be involved with
NASCAR.