Name : Syadza Salwa Azhura

NIM / Class : 1980043 / B

Subject : Semantic
Title : The Dimension of Meaning

Assignment Week 5

FIND 5 PRODUCTS/BRANDS WHICH CONNOTATION MEANING

1. 7 Eleven

Denotation : 7 eleven means 7 and 11 which means the shop is open from 7 am to 11 pm, 7
days a week. That's where the name 7-Eleven is used to this day and maintains
that name even though the shop is open 24 hours.

Connotation : Total comfort without compromise

2. L'Oréal Paris Micro Essence

Denotation : Diformulasikan dengan centella asiatica, yang mampu memperbaiki sel kulit dari
dalam.
 In English : Formulated with centella asiatica, which is able to repair skin cells
from within.

Connotation : Jangan puas dengan kulit cerah, dapatkan kulit tampak sebening kristal !

3. Bear Brand
Denotation : Cow's milk with bear stamp

Connotation : BEAR BRAND terbuat dari 100% susu murni berkualitas tinggi yang telah
mengalami proses sterilisasi sehingga dapat langsung dikonsumsi. Dengan segala
kebaikan susu, kemurnian BEAR BRAND dapat membantu memenuhi
kebutuhan nutrisi.

4. Honey Stars Cereal

Denotation : honey-flavored cereal with star shape.

Connotation : HONEY STARS tahu anak-anak takjub dengan keajaiban luar angkasa yang
belum terungkap dan ingin tahu lebih jauh! Dengan sereal berbentuk bintang rasa
madu yang lezat, kami hadir untuk membawa rasa ingin tahu mereka menembus
langit.
 5. Head and Shoulders
Denotation : given the name head and shoulder because the head is synonymous with
shampoo while the shoulders are identical with dandruff, which means this is an
anti-dandruff shampoo.

Connotation : 5x lebih dahsyat ketombe basah, gatal, bau, kelar !

PRACTICE 3.2 (PAGE 49)

The verb bake is typically followed by a noun phrase that refers to some item of food (bread, beans, ham,
etc.) or of clay (bricks, pottery, etc.). Each verb below is fairly limited as to the kind of referring
expression that can occur as object. Name one or two nouns that can occur in the object.

Bounce : Ball, Volleyball, Tennisball

Brandish : Leather and Gold

Brew : Red wine and Beer

Coil : Spring and Copper Coil

Flash : Diamond and Lightbulb

Furl : Flag and Umbrella

Shrug : Cotton shrug

Untangle : Rope and Cable

PRACTICE 3.3 (PAGE 49)

What a lexeme means depends on what it occurs with and also what it contrasts with. What colors does
red contrast with in these collocations?

- a red apple : Types of apple, apple have various colors but the most identical is red.
- red hair : real hair dyed red. Usually it can be dyed in other colors such as blue,
brown, etc.
- a red traffic light : one type of traffic light color. The other is green and yellow.
- red wine : dark purple colour