A BRIEF LESSON PLAN in MARKETING

May 2, 2017

Mr. JAKE ANTHONY QUINTERO

Teacher

I. OBJECTIVES
Given activities, the HRM/THRM sophomore students are expected to do the following
with at least 75% level of proficiency.
a. explain marketing mix; and
b. describe the relationship between and among the 4Ps and 2Cs in marketing mix.

II. CONTENT AND MATERIALS

“Marketing Mix”
Jason Richea. The marketing mix. https://youtube/SZLdOwBmUMU
http://www.marketingteacher/marketing-mix

power point slides on marketing mix, projector, charts, marking pens, adhesive tape,
Activity 2 Worksheets

III. PROCEDURE

Preliminaries
 The teacher will present to the class the agenda for the day and the objectives of
the lesson.
 The teacher will remind the students of the reading assignment in the previous
meeting

Activity
1. The teacher will group the students. There will be four groups of 10 students
per group grouped by proximity.
Each group must assign a leader, a scribe, a timekeeper, materials manager and
a reporter from among the members of the group.
The leader facilitates the discussion in the group. The scribe takes note of the
ideas of the group. The timekeeper ensures that the group’s activity is done
within the time limit. The material manager is in-charge for securing and
preparing the materials for the group. The reporter presents the output of the
group t o the class
2. The teacher will remind the students of important things to bear in mind during
the activity using the acronym CHAMP.

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 A BRIEF LESSON PLAN in MARKETING
May 2, 2017

Mr. JAKE ANTHONY QUINTERO

Teacher

Communication
Use indoor voice.
Voice must be contained within the group.

Help
Asking help from other group is NOT allowed.

Help must come from members only.

Activity (#relationship goals)

Based on what you have read about Marketing Mix, create a diagram
showing the relationship between and among the 4Ps and 2Cs in
marketing mix.

After 15 minutes, each group will present their output for at most 5
minutes. Prepare a chart of the output for reporting.

Scoring Criterion for Presentation of Outputs:

Accuracy (max.: 8 points)
- diagram (max.: 3 points)
- explanation (max.: 5 points)
Movement
Stay within your group.

Participation
Maximum participation among members of the group is highly
encouraged.

3. The teacher will call each group’s materials manager and give chart and marking
pen to each group.
4. The teacher will ask students if they have questions about the instructions. If
there is none, the teacher will give the signal to start the activity by group.
5. After 15 minutes, the students will report their output to the class within the
allotted time.

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 A BRIEF LESSON PLAN in MARKETING
May 2, 2017

Mr. JAKE ANTHONY QUINTERO

Teacher

Analysis

After the reporting, the teacher will ask the following questions.

1. What do you observe about the diagrams presented? Are they the same or
different?
2. What are common in the diagrams?
3. What are different in the diagrams?
4. Which do you think among the ideas presented are correct and which are not?
Why?
5. What have you realized from the activity?
6. How did you find the activity?

Abstraction

1. The teacher, together with the students will present these concepts.

Marketing mix refers to business tool used by marketers in

determining a product or service being offered by a brand or a company.
(Neil Borden (1953) President of the American Marketing Association)

The elements of marketing mix include the 4Ps and the 2Cs. The 4Ps
refers to PRODUCT, PRICE, PROMOTION and PLACE while the 2Cs denotes
CONSUMERS and COMPETITORS.

Product refers to the tangible, and physical products and services.

This answers the questions: What are the goods or services that the business
intends to sell and get paid for? Is the product good, and worth spending
money on?

Price of the product is also determined under marketing. This

involves value to the customer, price points, price considerations and
competitors’ price.

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 A BRIEF LESSON PLAN in MARKETING
May 2, 2017

Mr. JAKE ANTHONY QUINTERO

Teacher

Promotion pertains to the development and the subsequent

implementation of a promotional strategy to sell the product. Promotional
activities include - advertising (traditional and non-traditional media);
personal selling or direct marketing; sales promotion; public relations
activities; sponsorships

Place refers to the location of the end-user of the product. Marketing

also involves getting the product to the customer. Determining and selecting
of distribution channels is also an element of marketing. Distribution
channels include physical stores, on-line stores and third party distributer.

Consumers refer to the typical individuals who purchase the

company’s product. Things to consider include age, gender, socio-economic
status, preferences, income, culture, religion, nationality, interests and goals .

Competitors refer to the other companies which compete to sell

similar product or services. Things to consider include direct competition,
indirect competition, methods of competition, market share and economic
system.

competitors

consumer
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 A BRIEF LESSON PLAN in MARKETING
May 2, 2017

Mr. JAKE ANTHONY QUINTERO

Teacher

Application

1. The teacher will to the class the next activity “Exit Ticket”.
2. The teacher will present some reminders to the class for the activity.
This is an individual activity. After doing it, submit the accomplished
worksheet to your teacher.
Redo answers which are incorrect until all responses are correct.
Only those who have accomplished the activity correctly may leave the room
ahead of the rest of the class.

A student who has completed the task before the dismissal will earn 12
points. After the dismissal, answers will be checked. Each correct answer is
worth two points.
3. The teacher will call the materials manager of every group to get their individual
Activity Worksheet for each of them.
4. The teacher will ask students if they have questions about the instructions. If
there is none, the teacher will give the signal to start the activity by group.

Name: ____________________________ Crs/Yr and Sec.: ________________ Date: _________________

EXIT PASS

Directions: Identify a specific aspect of each element of marketing mix in the industry
assigned to the group.

Group Number: _________ Name of Establishment: _____________________________

Elements Specific Aspects

Product

Price
Place

Promotion
Consumer

Competitor

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 A BRIEF LESSON PLAN in MARKETING
May 2, 2017

Mr. JAKE ANTHONY QUINTERO

Teacher

IV. ASSIGNMENT

The teacher will present the assignment to the class.

This assignment is by group.

On a short bond paper, write the improved group’s output in Activity 1 based on
what you have learned from our discussion. Write an explanation of the
diagram.

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