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Unit Group Communication Methods: Structure
Unit Group Communication Methods: Structure
METHODS
Structure
7.1 Introduction
7.2 Communication and Classification of Group Communication Methods
7.3 In formation-centered Methods
7.3.1 Lecture
7.3.2 Discussion
7.4 Bchaviourccnved Methods
7.4.1 Discussion-Decision
'1.4.2 Roblem-Solving
7.4.3 Role-Play ing
7.4.4 Enquiry-Discovery
7.4.5 Demonstration
7.5 Advantages of Group Communication
7.6 Let Us Sum Up
7.7 Glossary
7.8 Answers tg Check Your Progress Exercises
7.1 I'NTRODUCTION
Nutrition and Health Education is a process by which people gain the knowledge and
develop h e confidence and skills needed for establishing good d i e m and health
practices. The community worker who communicates well must not only give
information to groups in &e community but also listen carefully to what groups have
to say. - @
As you are aware, several mehods are available for educational communication.
Methods used to communicate a message from two to a maximum of 40 persons can
be designated as group communication methods. Communication methods form the
concrete bridge to help the learner reach the goal. Learning takes place only when
commur~icationtakes place between the teacher and the learners and concepts as well
as ideas are grasped fully and fixed well in the minds of the learners. The wise choice
of the method of communication is an essential aspect of teaching. Appropriate use of
differerrt methods calls for knowledge and skill in a veriay of communication
methodls.
In this Unit you will be exposed to information about classification of group
communication methods-information-centred methods and behaviour-centred
methods. You will be learning about certain selected methods of both information-
centred and behaviour-centred. You will also be realising merits and demerits of
the sciected methods and further knowing cues to help you Lo improve their
eflccccliveness.
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Objectives
After studying this unit, you will be able to:
' classify group communication methods based on their main objectives
discuss the information-centred methods-lecture and discussion.
discuss the behaviour-centred methods-discussion-decision; problem-solving,
role-playing, enquiry-discovery and-demonstration.
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Aflcr doing this exercise, have a look at thc cues given here.
Cucs to i/rtpro,vcthe instr~iclionulvalue of leclure
1) S111dy~ h cnat~ireof audience.
2) Ailopt h c topic lo their inlerests and lcvcl of understanding.
3) Organize ~ h cnlatcrisl for effective ptcscnlation.
4) Usc aids nt appropriate times.
5) Plan for variation in h e prescne~ion-for cxamplc, lectures cum discussion or
dernonstrarion, illus~r:ltivelectures.
6 ) Sparc so~netime for questioning.
7) Gct a fwd back from thc learners.
Aftcr a brief stiiJy of thc Iccturc nicthod we move on to the discl;ssion mcthod.
7.3.2 Discussion hlct liod
Discussion is an organized convcrsation. It can happen in groups. It is thoughtful
corisidcratior~of the relationships involved in a topic or problem studied by a group,
tlirough organized convcrsation. The relationships are analyscd, compared, cvalualcd
and conclusions arc clrawn. Discussion can bc uwd 31 all stages of teaching.
dcyending upon the topic, nature, sizc and arrangement of the group and the time at
one's disposal for discussion. Thcrc arc various forms of discussh: 7
.\lethods of Communlcrtlon In 1) Group discussion
, Sutrltlun and I i d t b Educrtlw
2) Circular discussion
3) Panel discussion
4) Buzz session
5 ) Symposium
6) Seminar
7) Dcbate
8) Forum
10) Workshop
Discussions promote sochlised interaction, Groups may bc formed spontaneously,
informaly or formaly through specific cffort. Are you aware of the purposes for
which discussions are conducted? If so mention them below:
If you arc not aware, you have a look at the points givcn bclow.
2) List two essential tasks that you have understood regarding the conduct of h e
discussion mcdlod.
1) Merits:
2) Suitability:
Kolc playing is not new to all of us. Wc play somc role or the othcr during our
Iifcrinle. Howcvcr. it may not tc very pfcssional, all Lhc time. Thc proccss is lhc
same no matlcr at what levcl tile rok is p1;lycd. In tlic contcxt of nutrition and hcalth
education. rolc play is s x n as an educational tcchniquc in wliich somc hcalth/nutrilion
problcm (real or imaginary) is illusuated through spntllneous human interactions. For
cxample asking s small gro~lpof mothers to present a typical situation illustrating how
bey dcal with ma:nourished child (iron deficient) a1 home. The enacmcnt is usually
lollowed by a diwussion and analysis to dcterminc what hirppened and why and if
necessary, how thc prcil)lcm could bc lacklcd in the fulurc?
Rolc-play offers an cxccllcnt Incans of bringing out into the opcn, an emodoml
problcm. The frwdom to impersonale someone clse givcs an opportunity to exprcss
and r c l ~ ~ his
s e ~ l ~ o u g and
l ~ u cmotions without fceling self-conscious and without
making thc problem nppc'x prsonal.
Rolc-play may or may not hc p1:lnm-d ahead. Role-play depicts thc characters of a
situation well w d explains lie situation clearly with a tinge of reality. When feelings
and cniotions arc exprcsscd, tllc olficr person is understood bettcr. This mclhod can be
uscd ac 3 part of a p r m s s to gct a whole community of pcople thinking and moving
t t ~ mto action to mcct thcir nccds.
.....................................................................................................
2) List some of thc comnmon situations (in the community) suitable to rolc piay.
7.4.5 Demonstration
You must bc familiar with thc mcthod of demonstration. Dcmonstmtion shows how
any proccss is mrricci out. This method eithcr alone or with the lecture method, is
uwd widely to tcach different subjects. This is oCtcn the only possible method, when
drcrc arc no spccial facilities for tcaching thc practical aspects oC any subject to a
largc group. Morcver, this mcthod is cfCcctive in tcaching practical topics like either
prcpmtion of a milk formula for Oc baby or a supplcmenlary food. A successful
demonstration has ccrtain requirements which include:
a . pleasing qpearance of the demonstrator
knowlcdgc and accuracy of information
cquil)mcnr--careful selection and arrangcmcnt
comfortable scaling arrmgcments Cor the audience
planning all the derails
thorough preparation
, prcsentation with clarity
- olicitinp aulicncc rcsponscs
r* How to conduct a demonstration?
Following the steps in the order given, will help you conduct a demonstration
successfully:
Foot Hand
7.6 LET-US
- SUM UP
Variety of tcchniqucs of communicalion arc available for educational purposes. Some
of Uicm arc suihblc [or nutrition and health education. In the past, methods used in
nutrition and hcalth education emphasized dissemination of information. Methods like
lecture and gmup discussion arc more suited to this purpose. Later, nutrition
educators realized that change in knowledge docs not guarantee change in food
bchoviour. Mcthods like problem-solving, discussion-decision, role-play,
cnquiry-discovery and demonstration which arc behaviour-centered are currently in
use in nutrition and hcalth education. These methods are found to be efficient in ,
changing thc food khavbur. They tlllow maximum interaction, intimacy and
exchange bctwccn the participants.
Learning abut thc tcchniqucs of communication is essential for effective nutrition
and hcalth education. This is a precondition for the choice of right methods for
canmunicatiog thc mcsmgcs. Therc is a nccd to focus on behaviour-centred methods
of group communication, if onc wants to improve thc nutritional behaviour of the
p-nplc. It docs not Incan that one should neglect information-centred methods totally.
Thc bchavba-centred mctll,xls can bc used lo svengthen the information-centred
mclhods as and whcn ncccssary. The cxpcricncc of thc educator can decide the
combinations for crlwtivc lcarniny.
11)the next unit. wc will be discussing thc mcthods we can use to reach a large
gmup of pcoplc at any one time.
G r a p ConwnunlcaUon Mdhds
7.7 GLOSSARY
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ISelh;~viour : Overt action of an individual
I<ractment : Playing a specific role
In~m unizatio~r : Protection against infectious diseases
Inleraction : Series of s~imulus311d ~ C S ~ ~ I Isequences
SC between
individuals
Lccture : Giving information on a particular issuc
hlessage : Single or group of facts or idcns
One-nay process . : Infomlion ilow essentially lrom one individual to other
Process : Operadonal dctails of a paniculx aspect
Two-way process : Iliformation flow bctwecn one individual to othcr in a
meaningful intemclive manncr