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    karel Grace Colot
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    The document discusses several research studies on customer relationship management (CRM) and its impact on online shopping behavior. Specifically, it examines how CRM influences online purchase intention and customer satisfaction. Additionally, it explores the determinants of online shopping preferences among different demographic groups, including tertiary students, public teachers, and millennials. The studies aim to understand customer perspectives on social CRM and the factors that drive impulsive buying and perceived risks in the online shopping context.

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    The document discusses several research studies on customer relationship management (CRM) and its impact on online shopping behavior. Specifically, it examines how CRM influences online purchase intention and customer satisfaction. Additionally, it explores the determinants of online shopping preferences among different demographic groups, including tertiary students, public teachers, and millennials. The studies aim to understand customer perspectives on social CRM and the factors that drive impulsive buying and perceived risks in the online shopping context.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    25 views2 pages

    References Quanti

    Uploaded by

    karel Grace Colot
    The document discusses several research studies on customer relationship management (CRM) and its impact on online shopping behavior. Specifically, it examines how CRM influences online purchase intention and customer satisfaction. Additionally, it explores the determinants of online shopping preferences among different demographic groups, including tertiary students, public teachers, and millennials. The studies aim to understand customer perspectives on social CRM and the factors that drive impulsive buying and perceived risks in the online shopping context.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 2

    INTRODUCTION

    https://www.loginradius.com/blog/fuel/customer-relationship-business/

    https://www.researchgate.net/publication/348868809_Dewnarain_S_Ramkissoon_H_Mavondo_F_20
    21_Social_Customer_Relationship_Management_A_customer_Perspective_Journal_of_Hospitality_M
    arketing_Management_httpswwwtandfonlinecomeprintHIWNBWAYHQMKZTFDGTVYfullt

    https://www.sciencedirect.com/science/article/pii/S0268401220308082

    http://www.ijbssnet.com/journals/Vol_8_No_10_October_2017/19.pdf (theoretical)

    THEORETICAL/RRL
    https://research-repository.griffith.edu.au/bitstream/handle/10072/397279/Thaichon253347-
    Accepted.pdf;jsessionid=E8001E18236A52C3F7082E82EBEB4539?sequence=2

    ~~~~important~~~~~~~~~
    http://www.ijbssnet.com/journals/Vol_8_No_10_October_2017/19.pdf

    https://research-repository.griffith.edu.au/bitstream/handle/10072/397279/Thaichon253347-
    Accepted.pdf;jsessionid=E8001E18236A52C3F7082E82EBEB4539?sequence=2

    https://www.wjrr.org/download_data/WJRR0603044.pdf
    ~~~~~~~~~~~~~~~~

    RRL
    Dastane, Omkar and Dastane, Omkar. “Impact of Digital Marketing on Online Purchase Intention:
    Mediation Effect of Customer Relationship Management” (May 18, 2020). www.papers.ssrn.com

    J. theor. appl. electron. commer. res. vol.14 no.2 Talca (2019):


    The Influence of Online Shopping Determinants on Customer Satisfaction in the Serbian Market
    https://scielo.conicyt.cl/scielo.php?pid=S0718-18762019000200107&script=sci_arttext

    Md Shohidul Islam."Online Shopping Behaviour among International Students from Belt & Road
    Countries in China" January 13, 2021 (pdf)https://ejbmr.org/index.php/ejbmr/article/view/681/397

    Daniel Ofori & Christina Appiah-Nimo. (2019) “Determinants of online shopping among tertiary
    students in Ghana: an extended technology acceptance model”
    https://www.tandfonline.com/doi/full/10.1080/23311975.2019.1644715

    Beverly Grace Balderaz & Karl Campos. “The Influence of Customer-Based Brand Equity on Online
    Shopping Satisfaction among Public Teachers in Davao Del Sur, Philippines”
    https://www.buscompress.com/uploads/3/4/9/8/34980536/riber_9-s2_42_h19-039_317-358.pdf

    Jose Luis Legaspi, Ireene Leoncio Oliver Galgana, Clare Hormachuelos. “Impulsive Buying behavior of
    Millennials on Online Shopping” 2018
    https://clarehormachuelos.com/2018/06/06/impulsive-buying-behavior-of-millennials-on-online-
    shopping/

    Vilani Sachitra. "Customer Satisfaction towards Online Shopping" October 2020


    https://www.researchgate.net/publication/336216400_Customer_Satisfaction_towards_Online_Shop
    ping

    Irish Crizanee Dig, Lea Marissa Domingo, Michael Consignado. "Perceived Risks and Online Purchase
    Intention of Young Professionals in the Fifth District of Cavite" 2017
    https://www.dlsu.edu.ph/wp-content/uploads/pdf/conferences/research-congress-
    proceedings/2017/EBM/EBM-II-018.pdf

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