Column A

Data for every dollar th (empty)Total Result

Sum - Column B
Sum - Column C
Sum - Column D
Sum - Column E
 Company
Data Amazon Apple Facebook Google Microsoft (empty) Total Result
Sum - 20 43 10 21 22 12 108
Sum - 20 44 12 22 12 13 103
Sum - 20 45 13 23 34 14 129
Sum - 20 46 14 24 56 15 155
Company 2017 2018 2019 2020
App 10 12 13 14
Goo 22 12 34 56
Mic 12 13 14 15
Fac 21 22 23 24
Am 43 44 45 46
 Data
Company SumSum - ARSum - Edge ComputSum - Autonomous VehiSum - Data Analyt
Amazon 2 0 6 0 4
Apple 2 3 1 4 5
Facebook 1 3 4 6 7
Google 4 2 0 0 0
Microsoft 2 4 6 0 0
Total Result 11 12 17 10 16
Sum - Mobile PaymeSum - Cloud Computing
0 3
0 0
0 0
1 2
0 2
1 7
Company AI AR/VR Edge Computing Autonomous Vehicle Data Analytics
Apple 2 3 1 4 5
Google 4 2 0 0 0
Microsoft 2 4 6 0 0
Facebook 1 3 4 6 7
Amazon 2 0 6 0 4
Mobile Payments Cloud Computing
0 0
1 2
0 2
0 0
0 3
 Data
Company Sum - 2017 Sum - 2018 Sum - 2019 Sum - 2020
Amazon 4.3 5.5 6.1 5.9
Apple 8.8 8.8 6.9 6.5
Facebook 2.4 3.4 5.4 5.9
Google 0.9 1.8 1.6 1.5
Microsoft 1.2 3.4 6.7 7.2
Total Result 17.6 22.9 26.7 27.0
Company 2017 2018 2019 2020
Apple 88.186 101.839 98.392 104.956
10.05 11.58 14.24 16.22
8.8 8.8 6.9 6.5
Google 12.662 30.736 34.343 40.269
13.948 16.625 21.419 26.018
0.9 1.8 1.6 1.5

Company 2017 2018 2019 2020

App 8.8 8.8 6.9 6.5
Goo 0.9 1.8 1.6 1.5
Mic 1.2 3.4 6.7 7.2
Fac 2.4 3.4 5.4 5.9
Am 4.3 5.5 6.1 5.9
for every
dollar that
Apple spent
on R&D in
2019, it
generated
$6.47 in
2020 gross
profit.
 Gross Profit R&D Investment RORC
Tier 1 88.186 10.05 8.8
Tier 2 101.839 11.58 8.8
Tier 3 98.392 14.24 6.9
Tier 4 104.956 16.22 6.5

Tier 1 20%
Tier 2 20%
Tier 3 20%
Tier 4 20%

Donut Pie
10 77
1 1
1 124
 This shape represents a
Return on Research Capital slicer. Slicers are supported
in Excel 2010 or later.

If the shape was modified

an earlier version of Excel
or if the workbook was
saved in Excel 2003 or
for every dollar that earlier, the slicer cannot be
Apple spent on R&D in
used.
2019, it generated $6.47
in 2020 gross profit.

This shape represents a

slicer. Slicers are supporte
in Excel 2010 or later.

If the shape was modified

an earlier version of Excel
or if the workbook was
saved in Excel 2003 or
earlier, the slicer cannot be
used.
This shape represents a
slicer. Slicers are supporte
in Excel 2010 or later.

If the shape was modified

an earlier version of Exce
or if the workbook was
saved in Excel 2003 or
earlier, the slicer cannot b
used.

This shape represents a

slicer. Slicers are supporte
in Excel 2010 or later.

If the shape was modified

an earlier version of Excel
or if the workbook was
saved in Excel 2003 or
earlier, the slicer cannot be
used.
This shape represents a
slicer. Slicers are supporte
in Excel 2010 or later.

If the shape was modified

an earlier version of Excel
or if the workbook was
saved in Excel 2003 or
earlier, the slicer cannot be
used.
 12
R&D Investment, 2017-20
This shape represents a
slicer. Slicers are supported 10
in Excel 2010 or later.

If the shape was modified in 8

an earlier version of Excel, Column
or if the workbook was on R&D
gross pr
saved in Excel 2003 or (empty
earlier, the slicer cannot be 6
Total R
used.

0
Sum - Column B Sum - Column C Sum - Column D Sum - Column E

10.0 RORC, 2017-20

This shape represents a 9.0
slicer. Slicers are supported
8.0
in Excel 2010 or later.
7.0
If the shape was modified in
6.0
an earlier version of Excel,
or if the workbook was 5.0
saved in Excel 2003 or
4.0
earlier, the slicer cannot be
used. 3.0

2.0

1.0

0.0
Company Amazon Apple Facebook Google
 Gross Profit R&D Investment
(Current year) (from last year)

XX XX

This shape represents a 60

Number of M&A, 2017-20
slicer. Slicers are supported
in Excel 2010 or later. 50

If the shape was modified in

an earlier version of Excel, 40
or if the workbook was
saved in Excel 2003 or
30
earlier, the slicer cannot be
used.
20

10

0
Sum - 2017 Sum - 2018 Sum - 2019 Sum - 20

8
This shape represents a M&A by Verticals, 2017-20
slicer. Slicers are supported
7
in Excel 2010 or later.
6
If the shape was modified in
an earlier version of Excel, 5
or if the workbook was
saved in Excel 2003 or 4
earlier, the slicer cannot be
used.
 8
This shape represents a
slicer. Slicers are supported
7
in Excel 2010 or later.
6
If the shape was modified in
an earlier version of Excel, 5
or if the workbook was
saved in Excel 2003 or 4
earlier, the slicer cannot be
used. 3

0
Company Amazon Apple Facebook Google
estment, 2017-20

Column A for every dollar that Apple spent

on R&D in 2019, it generated $6.47 in 2020
gross profit.
(empty)
Total Result

D Sum - Column E

017-20

Data
Column C
Column D
Column E

Facebook Google Microsoft

 R&D Investment
(from last year)

XX

f M&A, 2017-20

Company Amazon
Apple
Facebook
Google
Microsoft
(empty)

Sum - 2019 Sum - 2020

Verticals, 2017-20

Data
Column C
Column D
Column E
Column F
 Data
Column C
Column D
Column E
Column F
Column G
Column H

Facebook Google Microsoft